Santa Monica City Council
April 23, 2024

Item 5E: Employee Rideshare Program Administration
Colleen Stoll, Transportation Demand Program Manager
2 Employee Commuting
Habits • 88% (1,682) of all (1,906)
permanent employees live outside
the City of Santa Monica • 91% of employees of regulated businesses in FY 22-23 live outside of
the City of Santa Monica
• 57% of surveyed employees in
2023 drove alone to work • Only 13% of surveyed employees in 2023 had green commutes to the
office (e.g., bus, rail, bike, walk,
carpool)
3 Employee Commute Mode Split Data
EV
3%
Compressed Work
Week
11%
Bus
1% Telecommute
1%
Rail
4%
Walk
2%
Bike
6%
Noncommute
1%
Drive Alone
57%
Carpool
14%
2019 Mode Split
EV
3%
Compressed Work
Week
12%
Bus
1%
Telecommute
14%
Rail
3%
Walk
2% Bike
2%
Noncommute
1%
Drive Alone
57%
Carpool
5%
2023 Mode Split
4 Steer, Inc. – Services to be Provided
Per the existing contract approved by Council in 2022, tonight’s action will engage Steer to provide the following rideshare program elements:
• Annual commute survey
• Education and outreach efforts to City employees
• Guaranteed ride home program
• Parking cash out
• Bicycle program support
5 Financial Impacts
Approved
Scope
COLA for
Approved
Scope
Rideshare
Program
Administration
Total
FY 2022-2023 $250,000.00 - - $250,000.00
FY 2023-2024 $250,000.00 $5,000.00 $25,000.00 $285,000.00 FY 2024-2025 $250,000.00 $10,100.00 $56,100.00 $326,300.00 FY 2025-2026* $250,000.00 $15,302.00 $57,222.00 $337,826.00 FY 2026-2027* $250,000.00 $20,608.04 $58,366.44 $349,582.52 Additional ask through FY 24-25 - $15,100.00 $81,100.00 Additional ask through FY 26-27* - $51,010.04 $196,688.44 Total Contract Amount $1,250,000.00 $51,010.04 $196,688.44 $1,497,698.48 *Subject to Council approval
6 City of Santa Monica Employee Home Zip Codes