2 5. Unless a final map is recorded, this tentative tract shall expire twenty-four (24) months from the date of approval by the City Council, unless an extension is granted by the City Council.
Should an extension be requested, Developer, not less than sixty (60) days prior to the expiration date, shall submit to the City, the applicable processing fees and a completed application requesting an extension of the map approval in accordance with the provisions of City Code and the Subdivision Map Act. PLEASE NOTE: This will be the only notice given for the above specific expiration date. The applicant is responsible for initiating an extension request.
6. All construction and development shall be consistent with the City of Shafter Mission Lakes Specific Plan and Tentative Tract No. 7462.
PLANNING
7. Prior to initiating any grading or earthmoving within Tract No. 7462, the Developer shall provide the City of Shafter Planning Department with written confirmation from the San Joaquin Valley Air Pollution Control District (SJVAPCD) that the proposed development follows the requirements of the District’s Rule 9510.
8. The Developer shall be required to permanently maintain all landscaping, except for landscaping included in the Community Facilities District, including the replacement of any trees or shrubs that do not survive.
9. Only the street names or alternate street names that have been approved on the attached Tentative Tract Map shall be shown on the Final Map(s) for Tract No. 7462. If the Developer wishes to change the street names at any point in time, a street name change request will need to be submitted to the Shafter Planning Department and approved prior to changing or using any proposed street names.
10. If the Developer proposes to phase the map or make any changes to the approved tentative map contents, the Developer shall submit a Substantial Conformance application to the Planning Director for review and approval. If the map is phased, the Planning Department may request that the Developer apply for a Change of Conditions to update any affected conditions as necessary.
11. Approved access shall be provided for each lot in accordance with City standards.
12. All roof-mounted air conditioning equipment shall be located on the rear portion of the roof ridge line in such a manner as to be screened as much as practical from view from public streets.
13. With the exception of model houses, as provided in Section 3.080, Chapter 3, Title 16 (Subdivision Ordinance) of the Shafter Municipal Code, no building permit shall be issued by the City of Shafter until Tract No. 7462 has been recorded pursuant to the requirements of Title 16 (Subdivision Ordinance) and Title 17 (Zoning Ordinance) of the Shafter Municipal Code.
3 14. If Condition No. 154 is initiated by the Developer and executed by the City of Shafter, no building permit shall be issued until wet utilities have been installed, an all-weather surface roadway is completed on the subject property, and survey stakes or other form of temporary documentation will be provided for, and approved by the Building and Safety Inspector, to verify building location. Missing stakes or other temporary documentation will result in delays in inspection schedule.
15. The following note shall appear on the final map and all grading and construction plans:
a. If during grading or construction, any plugged, abandoned, or unrecorded oil or gas wells are uncovered or damaged, the California Department of Conservation/Geologic Energy Management Division (CalGEM) shall be contacted to inspect and approve any remediation required.
b. If any abandoned water wells are located within the development or discovered during excavation or grading, the Kern County Public Health Department - Environmental Health Services Program must be contacted to obtain information for the proper permitting and destruction procedures.
c. Building setbacks on lots with existing plugged wells shall satisfy the requirements of the CalGEM. If the recommended setbacks cannot be satisfied, the Developer shall submit, concurrent with the submittal for a building permit for the impacted lot, written confirmation from the CalGEM that the setback provided is acceptable.
16. During grading operations, all activity shall be restricted to periods of low wind to reduce dust emissions. Verification of compliance will be the responsibility of the City of Shafter Building Inspection Division.
17. Prior to construction, the Developer shall submit plans for the public parks to be developed on Lot ‘B’ and Lot ‘C’, approved under Tentative Tract No. 7462. The public park designs shall be approved by the City of Shafter in consultation with the North of the River Recreation and Park District. The public parks in Tract 7462 shall be fully constructed, landscaped, and completed by the Developer, consistent with the Mission Lakes Specific Plan and all applicable standards, prior to receiving over 60% of the Certificates of Occupancy (more specifically being the 502nd Certificate of Occupancy) for this subject tract. The public parks shall be dedicated/deeded to the North of the River Recreation and Park District upon completion and acceptance of all improvements by the City of Shafter.
As an alternative to dedication and transfer of ownership of the public parks to the North of the River Recreation and Park District, and subject to authority granted in state law, Developer may request the City consider alternative arrangements for the dedication and transfer of the public parks, as authorized by state law, either to the City of Shafter or a combination of the City of Shafter and the North of the River Recreation and Park District.
Such alternative arrangements shall be memorialized in an agreement approved by the City of Shafter and the North of the River Recreation and Park District, prior to acceptance of all improvements by the City of Shafter (except for the issuance of a certificate of occupancy for model homes). Nothing contained herein shall obligate the City or the North of the River Recreation and Park District to accept such alternative dedication and transfer.
4 18. The Developer of Tract No. 7462 shall comply with all SJVAPCD requirements while grading and developing the site. It is the Developer’s responsibility to contact the SJVAPCD to determine with which requirements/rules the Developer must comply.
19. Prior to recordation of any final map for Tract No. 7462, the Developer shall enter into a development agreement with the City of Shafter, in a form and substance reasonably approved and required by the City, which shall provide for a minimum square footage of residential units within the subdivision, and which shall provide for payment of park fees, traffic fees, and any other fees deemed necessary by the City.
20. All utilities shall be designed and constructed in such a way as to allow for them to be extended into any future residential development areas.
21. The Nature Trail (Lot ‘K’) shall be planted with a combination of evergreen and deciduous trees at a density sufficient to provide a year-round visual buffer. Tree species and spacing shall be approved by the City as part of the approval of the landscape plan for the Nature Trail.
22. If during development activities, any wells are encountered, the property owner is expected to immediately notify the CalGEM construction site well review engineer in the Inland district office, and file for Division review an amended site plan with well casing diagrams.
23. On all corner lots and/or reverse corner lots within the tract, fences/walls shall not be located within the first 5 feet of the Public Utility Easement behind the street side yard and frontyard property lines. A note stating this must be included on all site plans during building permit review. The City will not permit walls nor fences to be built within the first five (5) feet of the PUE dedication on the side-yard of corner/reverse corner lots.
24. The Final Map(s) for Tract No. 7462 shall be submitted to the City of Bakersfield for review and approval by the City Surveyor and City Engineer. Any review fees required by the City of Bakersfield shall be paid by the Developer. At the time of recording of the Final Map, the map shall include the proper stamps and wet signatures of the Bakersfield City Surveyor/Engineer.
25. The Developer shall contact the City of Bakersfield Recreation and Parks Department for any necessary landscape improvements within the existing median island located on 7th Standard Road. Contact: Fidel Gonzalez, 661-326-3268 or [email protected].
26. No permanent structure shall be built within a 10-foot radius of any existing wells as shown on the approved Tentative Tract Map No. 7462.
27. The design of all houses proposed to be built by the Developer/Home Builder(s) within Tract 7462 must be in substantial conformance with the Mission Lakes Specific Plan Chapter 5: Design Guidelines.
28. The Developer/Home Builder of Tract 7462 shall use a variety of floor plans within the residential tract as required in the City of Shafter Zoning Ordinance Table 2.B (Residential
5 Floor Plan and Elevations Guidelines). Floor plans and elevations will be subject to the review and approval of the Shafter Planning and Building Departments. The Developer/Home Builder shall plot alternative floor plan types and/or elevation styles on contiguous lots within Tract 7462.
BUILDING
29. Prior to issuing a certificate of occupancy for any building, the building address(es) shall be permanently installed and be clearly visible from the street.
30. The Developer shall obtain a letter from Kern County Fire Department stating Kern County Fire’s approval of construction of 199 dwelling units without a secondary access. A copy of this letter shall be provided to the Building Department prior to the recording of a Final Map.
31. Prior to issuance of the first building permit, the Developer shall provide written confirmation from the SJVAPCD confirming that any and all applicable off-site mitigation fees for the subdivision have been paid in full.
32. No final inspection or issuance of a certificate of occupancy shall be approved for any lot until all required improvements have been completed by the Developer and accepted by the City.
33. Developer shall pay all development fees and impact fees adopted by the City in effect at the time of issuance of any building permits. The Developer can also elect to pay traffic impact fees at the time of each building permit’s issuance.
34. Developer shall comply with the latest California Building Code, California Mechanical Code, California Plumbing Code, California Electrical Code, California Fire Code and all other applicable codes, ordinances, regulations, and development standards in effect at the time of issuance of relative permits.
35. Prior to issuance of each building permit for houses within Tract No. 7462, Developer shall submit a site plan to the City Planning Department for review and approval. The site plan shall reference the floor plan layout and building elevations, including exterior building materials and colors, for each of the single-family residences to be constructed within Tract No. 7462. The siting of each structure on the plans must comply with the applicable lot development standards of the latest Mission Lakes Specific Plan.
36. Private drives constructed of Portland cement concrete shall be constructed at a minimum width of 16 feet from the edge of public roadway pavement to the garage of each home.
37. A landscaping plan, including design of a permanent irrigation system, shall be submitted by the Developer to, and approved by, the Planning Director and City Engineer. Said approved landscape and irrigation plan shall be implemented prior to receiving a final inspection for any house constructed within the subdivision. All landscaping is subject to the requirements for landscaping contained herein these conditions and with City Standards.
Landscaping shall include an irrigation system for both the front-yard and the street sidePage 470 of 705 6 yard (where applicable) provided the street side-yard is not obscured from sight from an adjacent street by fencing, for each lot within the subdivision. Landscaping shall comply with current State guidelines for residential landscaping.
38. Fiber Optic Installation for Dwelling Units: Owner agrees to install in each dwelling unit the following fiber optic requirements:
a. Install a Dedicated City Fiber Enclosure adjacent to the other utility enclosures or a Common Communication Enclosure (collectively “Utility Enclosure”) for the proposed communications utilities (phone, cable, fiber, etc.). The enclosure type shall be Benner-Nawman 14326W-UL or as approved by the City. The Utility Enclosure may face the garage exterior or interior and shall include one 120-volt, 15-amp convenience receptacle inside the enclosure mounted on either side of the wall. A surge-protected receptacle must be installed or verification that an equivalent surge protection device (SPD) has been installed as an integral part of the service equipment or located immediately adjacent to the service equipment to be in accordance with article 230.67 of the California Electrical Code.
b. Install a wireless-transparent Structured Media Enclosure (“Media Enclosure”), such as models: Legrand 30” ENP3050, Legrand 42” ENP4250, Leviton 30” 49605-30W, Primex Verge 30” P3000, 42” Primex Verge P4200, or as approved by the City. The Media Enclosure shall be installed in the wall of a master bedroom closet or a laundry room furthest from the water supply and maintain a minimum 48-inch horizontal clearance between and 24-inch clearance above any metallic appliances or accessories.
The Media Enclosure shall include one 120-volt, 15-amp convenience receptacle located inside the enclosure.
c. Install a conduit pathway from the Utility Enclosure to the Media Enclosure with a minimum of one (1) 1-inch diameter non-metallic, flexible conduit which shall maintain a minimum 36-inch bend radius and protrude a minimum of 6-inches into the enclosures. The conduit shall be marked with orange Tyvek or plastic tags, labeled “City Fiber Use Only, 661-746-8929”, tie wrapped to the conduit in plain view within the enclosures.
d. Install a continuous conduit without breaks or couplings from the existing City Fiber Distribution Enclosure located in the right-of-way (“Distribution Enclosure”) to the bottom side of the Utility Enclosure. The conduit shall be installed a minimum of 36- inches below grade, protrude a minimum of 12-inches into the Utility Enclosure, be orange in color, and be factory labeled “City of Shafter 661-746-8929”. If the conduit does not have an integrated tracer wire, a continuous external #12 AWG solidconductor tracer wire with high-density polyethylene insulation rated for direct burial shall be installed along with the conduit leaving a minimum 15-feet of slack coiled in the Distribution Enclosure and 3-feet of slack coiled in the Utility Enclosure. The conduit and tracer wire shall be inspected by a City of Shafter representative before shading and backfilling.
i. After backfilling, polyester cable pulling tape (Muletape), or equivalent, shall be installed in all conduit paths between the Distribution Enclosure and the Utility Enclosure. Mule tape shall be slack (no tension) and fastened to the plug or cap.
7 ii. Couplings shall be used to repair damaged or short-length conduit only if approved by the City. Conduit couplings shall be an air-tight, water-tight, pushon compression fitting approved by the City. Tracer wire couplings shall be airtight, water-tight, twist on or compression connector approved by the City.
Coupling integrity shall be inspected by a City of Shafter representative. e. Category 6 Unshielded Twisted Pair (CAT 6 UTP) cable (or as approved by the City) shall be installed according to industry standards and the requirements below, and shall not be pinched, stapled, bent sharply, or crossing any sharp, unprotected edges:
i. Install a minimum of two (2) cables from the Utility Enclosure to the Media Enclosure.
ENGINEERING
39. Developer shall remove and replace any existing public or private improvements that may become damaged during any phase of construction, as required by the City Engineer. The contractor working within the public right-of-way shall obtain an encroachment permit from the City Engineer prior to commencing any such work.
40. Developer shall relocate and/or install all necessary infrastructure to provide utilities to the proposed project.
41. A ten (10) foot public utility easement, as shown on the tentative map, shall be provided in the front of all lots and on the street side of all corner lots/reverse corner lots as requested by the utility companies and the City Engineer. Easements shall be granted with the final map. Easements must also be shown on individual site plans during building permit application review.
42. Easements to be given to the City or any other public utility agency for sewer, water, storm drain, electrical, or any other utility or similar purpose shall not cross private property without prior approval of the City Engineer.
43. Any above-ground utility cabinets or facilities to be located within the road right-of-way or public utility easement shall be permitted only upon approval by the City Engineer. Such approval will be made in writing, upon written request of the applicant and/or the affected utility company.
44. Any obstructions including utilities, irrigation lines, etc., shall be removed and/or relocated, if necessary, at the expense of the Developer.
45. No final inspection shall be approved until all required improvements have been completed by the applicant and accepted by the City of Shafter.
46. All new utilities shall be underground service.
47. During construction, vehicular access points shall be covered with decomposed granite, road oil, or some other treatment acceptable to the City Engineer, to prevent generation of
8 dust during periods of vehicular activity and/or windy conditions and tracking of mud and dirt on public roadways.
48. Prior to the issuance of a Certificate of Occupancy on any lot of Tract No. 7462, all required improvements shall be completed and accepted by the City of Shafter. Required improvements shall be those improvements necessary to provide adequate City Services to the subject lot as determined by the City Engineer.
49. All improvements shall be complete within one (1) year from the date of filing of the final map for the development unless a time extension is granted by the City Engineer. The timing of improvements shall be subject to approval of the City Engineer.
50. Type and location of centralized mail delivery units shall be determined by the postal service. If the postal service requires special easements for the placement of the delivery units, then said easements shall be shown on the final map.
51. All road, landscaping, trail, sidewalk, block wall, and paseo improvements, required by and consistent with Tract No. 7462 and the Mission Lakes Specific Plan, shall be constructed by the Developer and approved by the City of Shafter prior to recordation of the final map or shall be included as a public improvement in the subdivision improvement agreement. Wall plans, materials, and dimensions shall be consistent with the requirements of the Mission Lakes Specific Plan and Tentative Tract No. 7462 and shall be approved by the City of Shafter prior to construction. The timing of improvements shall be subject to approval of the City Engineer.
52. Developer shall place the entire subdivision within a new or add to an existing Community Facilities District prior to recordation of a final map and prior to acceptance of improvements by the City of Shafter. The maintenance district shall be set-up to cover the cost of street lighting, drainage basin maintenance, landscaping maintenance, and/or park maintenance, as well as all administrative costs associated with the City of Shafter’s management of the District.
a. The Developer shall be required to cover the cost of street lighting, maintain all landscaping, park maintenance, including the replacement of any trees or shrubs that do not survive, within public right-of-way and landscape easements for a period of one (1) year after final inspection of the landscape improvements, or until such time as the maintenance district is formed, whichever shall occur last. b. Developer shall be fully responsible for the formation, and formation cost of the Community Facilities District, as directed by the City Engineer. c. Developer shall be fully responsible for paying the cost of water for all landscaping and electricity for the streetlights for a period of one (1) year after the issuance of Notice of Completion.
53. Engineered plans and building permits are required for all block walls greater than 6 feet in height.
9 54. Developer shall design and install a system of conduits, terminal enclosures, distribution enclosures, splice enclosures, connection points, and hand holes for a fiber optic network to each buildable lot within the development. Design and material specifications are available from the City of Shafter. Plans shall be submitted to and approved by the City of Shafter, prior to recordation of the final map, showing the proposed utility trench and all appurtenant hardware. The design shall include the following minimum specifications:
a. A combination of fiber optic conduits shall minimally include 4” SDR-11 HDPE, 2” SDR-11 HDPE, 1.25” SDR-11 HDPE, and 7-Way bundled HPDE innerduct with attached tracer wire. Fiber optic conduits may be joint-trenched with other utility company pipes and/or conduits.
b. All underground fiber optic conduits, innerduct bundles, etc. shall be factory-labeled “City of Shafter 661-746-8929”. Conduits shall be identified by a permanent marking, with the address number of the residence they serve, within the distribution enclosures.
c. All underground fiber optic conduit paths shall have tracer wire. If the conduit does not have an integrated tracer wire, a continuous external #12 AWG solid-conductor tracer wire with high-density polyethylene insulation rated for direct burial shall be installed along with the conduit leaving a minimum 15-feet of slack coiled in the endpoint enclosures.
d. The ends of all fiber optic conduits and innerducts shall be plugged or capped to prevent dirt, debris, or foreign objects from entering. e. After backfilling, all conduits shall be checked for obstructions, and re-excavated and repaired or replaced as required. All conduits ½-inch or larger shall require polyester cable pulling tape (Muletape) or equivalent installed. Polyester cable pulling tape (Muletape) shall be slack (no tension) and fastened to the plug or cap. Innerducts shall be mandrel tested and are subject to inspection by a City of Shafter representative.
f. A combination of underground utility enclosures shall minimally include 36”W x 60”L x 36”D polymer concrete enclosures with dual torsion covers, 36”W x 36”L x 24-36”D and 24”W x 36”L x 24-36”D High Density Polyethylene (HDPE) enclosures.
g. All underground utility enclosures shall be factory-stamped “City Fiber”.
55. Prior to construction, all improvement plans and landscaping plans shall be approved by the City of Shafter.
56. The side-yard fences constructed along local streets shall consist of a masonry block retaining wall, or other material as approved by the City Engineer, topped with a wooden fence. Sufficient area behind the sidewalk shall be provided to accommodate the installation of community mailboxes, where required by the US Postal Service.
57. The final subdivision map proposed for recordation shall be in substantial conformance with the approved tentative map or any approved alterations thereafter.
58. The Developer shall dedicate an easement for Lot ‘Z’ shown on sheet 10 of the Tentative Tract Map to North Kern Water Storage District (NKWSD). The Developer may choose to
10 quitclaim Lot ‘Z’ provided that NKWSD agrees to the quitclaim transfer of property ownership.
ENGINEERING: GRADING & DRAINAGE
59. Prior to review of any required improvement plans, both a drainage/hydrology study and a grading plan shall be submitted to and approved by the City Engineer. A master grading plan covering Tract No. 7462 shall be submitted and approved. Future development plans shall be based upon the approved master plan. Any deviation from the approved master plan will require the approval of the City Engineer.
60. The drainage/hydrology study and hydraulic analysis for the project shall be performed by a registered civil engineer and submitted to the City Engineer for review and approval. The study shall demonstrate that any potential run-off will not impact surrounding properties.
The study shall focus on the project property and any affected adjacent properties.
61. A soils report, prepared by a registered civil engineer shall be submitted along with the grading plan. Soils report shall be performed in compliance with the latest edition of California Building Code, and Chapter 15.28 of the Shafter Municipal Code. In addition, all site grading, earthwork and building design shall be performed in accordance with the recommendations of the soils report.
62. A grading permit shall be obtained from the City prior to commencement of any grading activity.
63. Prior to issuance of a building permit, the Developer shall file a “Rough Grade Certificate” with the City in accordance with the City Engineering Design Standards. Rough Grade Certificate shall be accompanied by certified soil compaction test data from an acceptable materials testing company and a certificate that the rough grade is in substantial conformance with the approved grading plan and Chapter 15.28 of the Shafter Municipal Code. Developer to obtain “Rough Grade Certificate” form from the City.
64. Prior to final approval, acceptance of work, or issuance of Certificate of Occupancy, the Developer’s engineer shall file a “Final Grade Certificate” stating that all required grading has been done in accordance with the approved grading plan. Developer to obtain “Final Grade Certificate” form from the City.
65. The location and frequency of soils compaction testing shall be per the City Engineer. Soils compaction testing shall be provided by the Developer.
66. Minimum slopes across any flat surface shall be 1%. For slopes less than 1%, surface drainage shall be channeled into a concrete v-gutter, curb and gutter, underground storm drain, or similar drainage structure.
67. All building pads shall provide a minimum of 2% slope away from each house to an earth swale, and a minimum of 1% from the highest point in the swale to the street. A four-inch landscape drain may be used to replace the earth swale. The minimum pad height shall be twelve (12) inches above the adjacent curb.
11 68. Street side corner lots shall not have their side yard slope (finish grade to back of sidewalk) exceed 4 horizontal: 1 vertical. If maximum slope is exceeded, side yard shall be retained in an approved manner.
69. Wood retaining structures shall not be approved. Developer shall use masonry, keystone, concrete, or other approved material.
70. Engineered off-site drainage plans for Tentative Tract No. 7462 shall be submitted to and approved by the City of Shafter prior to recordation of a final map. The approved drainage facilities shall be constructed and approved by the City of Shafter prior to issuance of building permits.
71. All storm drain pipes and manholes shall be installed with the street paving. Catch basin shall be installed per city standards.
72. Drainage Basin:
a. Developer shall construct a drainage basin on Lot A as shown on the Tentative Tract Map No. 7462. Developer shall provide calculations showing all drainage areas utilizing the basin and show the percentage of the capacity utilized by Tract No. 7462. b. Developer shall construct permanent masonry walls around the proposed drainage basin on Lot A with a 16’ access controlled by a gate.
73. The number and location of street-based siphons and cross gutters allowed, if any, will be determined during the grading and drainage review process. The minimum grade for allowed cross gutters shall be 0.6%.
74. Grading onto adjacent property shall not be done without written permission from the adjacent property owner.
75. The Office of the City Engineer shall be notified 24 hours in advance of the placement of any fill material.
76. Fill and/or import material shall be subject to the approval of the soils engineer.
77. Developer is responsible for the grading of lot pad areas to within 0.1 foot of the design elevations.
78. All areas in the site on which structures are to be placed must be compacted to 90% relative density, for a minimum distance of 5-feet in all directions from the foundations of the structure.
79. All fill material shall be moisture conditioned to at least 2% above optimum moisture and compacted to 90% relative density, as determined by test methods referenced in Chapter
15.28 of the Shafter Municipal Code, and so certified by test and report from the soils engineer.
12 80. The design engineer shall exercise sufficient supervisory control during grading operations to ensure compliance with the plans, specifications, and code within his purview.
81. The placement of fill shall be in 6-inch-maximum lifts, compacted with heavy compaction equipment approved by the City Engineer, unless specifically recommended otherwise in the preliminary soils report.
82. Compaction in proposed pavement areas should be per City standards and should extend to a minimum distance of 2-feet beyond the outside edges of pavement.
83. All cut and fill slopes shall not be steeper than 2 horizontal to 1 vertical.
84. All fill areas to be cleared of all vegetation and other unsuitable materials for a structural fill and the areas shall be scarified to a depth of 6-inches, unless specifically noted otherwise in the preliminary soils report.
85. All slopes in excess of three (3) feet shall be prepared and maintained to control against erosion.
86. Grading work shall be supervised as engineered grading in accordance with Chapter 15.28 of the Shafter Municipal Code.
87. During grading, reasonable searching should be performed for concealed subsurface obstructions. All abandoned subsurface obstructions should be removed. If terminus of any abandoned piping is outside the project limits, the piping should be removed within the project and properly capped at the project boundary.
88. Developer's attention is directed to the provisions of SJVAPCD's Regulation VIII - Fugitive PM 10 Prohibitions, which requires the submission of a Dust Control Plan for certain construction projects. Developer shall comply with all applicable SJVAPCD rules and regulations including the submission of a Dust Control Plan as may be applicable.
Current SJVAPCD rules and regulations are available online at http://www.valleyair.org/rules/1ruleslist.htm.
89. It shall be the Developer's responsibility to prevent a dust nuisance originating from the site of the work as a result of his operations. Preventative measures to be taken by the Contractor shall include but shall not be limited to the following:
a. Water shall be applied to all unpaved areas as required to prevent the surface from becoming dry enough to permit dust formation.
b. Paved surfaces over which vehicular traffic is permitted to travel shall be kept free of dirt.
c. Temporary suspension of the work, either as a result of order by the Engineer or as a result of conditions beyond the control of the Contractor shall not relieve the Contractor from his responsibility for dust control as set forth herein.
13 90. Any temporary drainage basin serving the subdivision shall be surrounded with a chain link fence with privacy slats.
ENGINEERING: WATER/FIRE
91. The Developer shall install two water systems for the project together with such equipment, pipeline, and facilities, including individual water services, as may be necessary to ensure the development has a minimum supply of water for the purposes of the development including fire protection. One water system shall be developed exclusively for drinking or domestic water service. The other shall be for fire protection, irrigation of lawns, parks, and common landscape area and can be provided by either existing or new wells. Developer shall submit water improvement plans to the City Engineer and Oildale Mutual Water Company for review and approval. Developer shall construct the public water system in accordance with Subdivision Engineering Design Manual for the subject property. The dual water system shall be constructed by the Developer and approved by the City of Shafter and Oildale Mutual Water Company prior to recordation of the final map.
92. To the greatest extent possible, above ground air-vac or air release valves required by Oildale Mutual Water Company shall be in public landscaping or entrances to Natural Trail areas, and not along residential property frontages. This requirement is subject to the approval of Oildale Mutual Water Company.
93. To the greatest extent possible, wet utilities (sewer, water, storm drain) shall be installed between the flowlines on all streets.
94. Fire protection shall be provided per Kern County Fire Department Standards for the type of development. A Certificate of Approval shall be obtained by the Developer from the Kern County Fire Department. Evidence of this Certificate of Approval shall be provided to the City prior to acceptance of the water system by the City.
95. Prior to installation, all water improvement plans shall be reviewed and approved by the Kern County Fire Department. The review includes hydrant locations and access into and out of the tract. A plan review permit, obtained from the Kern County Fire Department, must be applied and paid for prior to the review of any modified or new tract map.
96. The water line size, location and materials shall be subject to the approval of the City Engineer. The minimum water line size shall be in accordance with the Subdivision and Engineering Design Manual.
97. Tie-ins to existing water mains shall be constructed in a manner approved by the City Engineer.
98. Whenever possible, the water system shall be looped to minimize dead ends.
99. Separate dual water services shall be installed for each residential property. 100. No permanent structures shall be constructed over proposed or existing utility easements.
14 101. Prior to issuance of a building permit, water mains and fire hydrants to be installed by applicant shall be completed, tested, and accepted (CFC). 102. The Developer shall provide AWWA approved fire hydrants that comply with Kern County Development Standards (Clow 850 or equivalent).
103. The required fire hydrants shall be placed a maximum of 660 feet apart throughout the tract for firefighting purposes. Final hydrant locations shall be approved by Kern County Fire prior to installation.
104. The Developer shall install reflective markers to identify hydrant locations pursuant to California Health and Safety Code 13060.
105. The required fire hydrants shall provide a minimum fire flow of 1,500 gallons per minute for 2 hours with 20 PSI residual, as determined by the Kern County Fire Department. 106. The water system for the required fire hydrants shall be looped, if practicable. 107. The Developer shall install the required water, access and street signs prior to issuance of any building permit.
108. A fire flow test shall be performed and approved by the Kern County Fire Department prior to issuance of any building permit and before any Certificates of Occupancy are issued.
The Kern County Fire Department shall be contacted for a fire flow test and approval prior to the commencement of construction.
109. All fire access roads to each parcel must meet specifications set forth in Section 503.2 of the California Fire Code and the applicable Appendix and Ordinance sections. 110. All new residential construction will require automatic fire sprinklers and shall meet all other fire requirements of the California Fire Code.
ENGINEERING: SEWER
111. No properties shall be served by a septic system.
112. Developer shall install a sewer system for the development together with such materials, pipelines, manholes, and individual services for the purposes of the development. Developer shall submit sewer improvement plans to the City Engineer for review and approval prior to recordation of the final map. Developer shall construct the public sewer system in accordance with the Shafter Subdivision Engineering Design Manual for the subject property.
113. Sewer line size, location, slope, and materials shall be subject to the approval of the City Engineer. Minimum sewer line size, location, slope, and materials shall also be in accordance with the Subdivision and Engineering Design Manual.
15 114. Tie-ins to existing sewer mains, manholes, or other structures shall be constructed as directed by the City Engineer.
115. Sewer pipelines and manholes shall be installed within the proposed street paving of the development.
116. Separate sewer services shall be installed for each property. At no time shall sewer be joint trenched with water.
117. Sewer lines shall not be permitted in easements between the backyards or side-yards of residential lots.
118. No permanent structures shall be constructed over proposed or existing utility easements.
ENGINEERING: STREET & TRAFFIC
119. Developer shall construct and provide rights-of-way for all streets, curb, gutter, cross gutter, drainage facilities, sidewalks, walls, landscaping, streetlights, drive approaches, intersections, and other related improvements consistent with Tentative Tract No. 7462 and the Mission Lakes Specific Plan. Developer shall submit street improvement plans prepared by a registered civil engineer to the City Engineer for review and approval and shall include:
Preliminary soils report, preliminary engineer’s estimate of construction costs; and plan check and inspection fees.
120. Additional rights of way easements or dedications necessary for street and/or public utility improvements located outside the tract boundary shall be granted to the City of Shafter prior to map recordation.
121. The drawings shall include all proposed public street pavement, curb, gutter, driveways, streetlights, cross gutter, catch basins, striping, signage, traffic signals, and sidewalks along the perimeter of all streets adjacent to or within the project site. Said improvements shall be constructed as per the street improvement plans approved by the City Engineer in a manner consistent with the Subdivision and Engineering Design Manual. 122. All local streets shall be developed as full-width streets in accordance with standards and specifications of the Mission Lakes Specific Plan and the City of Shafter, as approved by the City Engineer. All local streets shall be fifty-two (52) feet full right-of-way with forty (40) feet flowline to flowline.
123. Additional Street Requirements:
a. Developer intends to continue to use a modified 4.5-inch wedge shaped curb along home frontages similar to City of Fresno Standard P-9. City of Shafter agrees to the use of this 4.5-inch wedge shaped curb provided Developer supplies a slip form for a 4.5-inch wedge shaped curb that is consistent with the City of Shafter standard 6- inch curb. Final dimensions are subject to City of Shafter approval. It is the intention of the City to develop a City curb and gutter standard based on this wedge shape curb
16 to better comply with ADA regulations on home frontages. This modified curb shall be used on residential lot frontages only.
b. Mission Lakes Boulevard shall be constructed to its full flowline to flowline width by the Developer along the tract boundary. Sidewalk, landscaping, and wall improvements may be deferred along the west side of Mission Lakes Boulevard until those areas west of Tract 7462 are developed.
c. Lake Road shall be constructed to its full flowline to flowline width along the tract boundary. Sidewalk, landscaping, and wall improvements may be deferred along the west side of Lake Road until those areas are developed. d. Chapala Street shall be constructed to its full flowline to flowline width along the tract boundary. Sidewalk and landscaping improvements may be deferred along the west side of Chapala Street until those areas are developed. 124. Should a street transition to another street with a ninety (90) degree turn occur, that transition shall be a street knuckle and shall be shown on the final tract map and in the street improvement plans.
125. Cul-de-sac and street knuckle dimensions and radii to conform to the Subdivision and Engineering Design Manual and/or as approved by the City Engineer. The use of off-set cul-de-sacs is approved provided they meet the requirements of the City of Shafter. 126. Street signs shall be installed per City standards as required by the City Engineer. 127. During construction, the Developer shall maintain the project, including all adjacent streets in a dust free condition. This condition applies at all times including weekends, evenings, and nighttime hours. During construction operations, cleanup of soil from the public roadways shall be required, if deemed necessary, by the City Engineer. 128. All utilities proposed under paving shall be installed prior to paving. Cover over utilities shall be at a depth as approved by the City Engineer.
129. Driveway approaches shall be constructed in a manner consistent with the requirements for residential approaches as set forth in the City’s Subdivision and Engineering Design Manual or as permitted by the City Engineer.
130. Sidewalk, including curb, shall be five (5) feet wide and shall be placed behind the curb, or as specified by the Mission Lakes Specific Plan. Transitions at intersections and wheelchair ramps shall be provided and installed per the City’s Subdivision and Engineering Design Manual.
131. Monument and monument covers shall be set per City Standards. 132. Temporary turnarounds, if required, including right-of-way, shall be granted, designed, and installed per the Subdivision and Engineering Design Standards.
17 133. Property line locations shall be marked with a chiseled line on the top of curb for all property lines. The location of all sewer laterals shall be indicated on the top or face of curb with a stamped “S”.
134. Street lighting shall be installed in accordance with the City Engineering and Subdivision Design Manual as directed by the City Engineer. Developer shall coordinate with Pacific Gas & Electric to ensure that the streetlights are established under the LS-2A rate schedule. 135. Secondary access easements shall be provided at the request of the City Engineer. Within any given phase of development, secondary access easements and improvements shall be provided in a manner approved by the City Engineer. Access roads shall be twenty (20) feet in width and shall consist of three (3) inches of Class II aggregate base over six (6) inches of native material compacted to 90% relative maximum density. 136. The Developer shall install a traffic signal at the intersection of 7th Standard Road and Lake Road if one does not exist. Prior to recordation of the final map, the Developer shall bond for this traffic signal. The certificate of occupancy will not be issued to even a single lot in Tract No. 7462 until the traffic signal at this intersection is fully operational. The Developer shall disclose this to the prospective buyers.
137. Waivers of direct access shall be dedicated and shown on the final map(s) for Tract No. 7462 as approved on the tentative map, subject to change by the request of the City Engineer. Said waivers of direct access shall also be shown on the individual plot plans during building permit application.
138. The Developer shall obtain a street permit from the City of Bakersfield for any work to be completed within the City of Bakersfield’sright-of-way, prior to the commencement of such work.
139. Any improvement plans which include construction within the City of Bakersfield right-ofway shall be reviewed and approved by the City of Bakersfield. 140. The Developer shall construct a secondary access from 7th Standard Road to Tract 7462 pursuant to the City of Shafter’s Engineering and Design Standards prior to the issuance of a building permit for the 200th dwelling unit within Tract 7462.
ENGINEERING: LANDSCAPING
141. Electrical Source for Landscaping:
a. Developer shall supply and install landscaping electrical services to power any and all required timers, solenoids, pumps, motorized equipment. Cabinets and meter pedestals shall be approved by the City of Shafter. Developer shall contract with Pacific, Gas & Electric for the location of each pedestal and make all arrangements for them to deliver power at each location.
142. Water Source for Landscaping:
18 a. Landscaping water service point of connection shall be approved by the City Engineer. The water source shall be from the non-potable water system installed with the tract.
143. Landscaping Enclosure:
a. Landscaping timers, electrical service fuses, breakers, etc., shall be installed within a commercial grade landscaping enclosure.
b. Commercial grade landscaping enclosure shall be installed within the dedicated landscaping area adjacent to the water source and/or electrical source. c. Commercial grade landscaping enclosure shall be installed on a concrete foundation poured onto a minimum of six (6) inches of native subgrade compacted to 90% (or in accordance with manufacturer’s recommendations, whichever is more stringent). d. The City of Shafter Subdivision and Design Manual requires a 110-volt duplex electrical service within the enclosure.
144. The Developer shall comply with all requirements for grading and erosion control, including the prevention of sedimentation or potential damage to off-site property. 145. Sleeves shall be placed under the proposed paving for landscape piping or low voltage electrical per the City Engineer.
146. Natural trails proposed for Tract No. 7462 shall have a minimum six-(6) foot-wide tread path composed of decomposed granite or some other ADA compliant surfacing. The path of the natural trail shall gently meander between the walls in a manner approved by the City. The trail grade shall be 0.50 ft. higher than landscape grade. Cross slope in the tread path shall not exceed ADA standards. Grade from the tread path to the landscaped grade shall not exceed 4:1.
147. Natural Trails shall be lit to an average foot-candle of 0.5 foot-candle. The purpose is to provide a minimum amount of light for usage at night. Natural trails may be lit with a combination of pole mounted lights, bollards, or similar devices. Wall mounted lights will be prohibited. Pole mounted lights shall not direct light into the residential lots or structures. The lighting shall be located near the Natural Trail edges so as to not be obscured by landscaping, proposed or future.
148. Landscaping within the Natural Trail shall be approved by the City of Shafter. Separate plan sets shall be provided for Natural Trail landscaping in a manner similar to public landscaping along arterials, collectors, or other public areas. Plans shall show locations of water and electrical services necessary to serve the landscaping and lighting needs of these areas.
149. Natural Trail lots shall be equipped with a minimal number of benches, trash receptacles, water fountains, picnic tables, etc. Details shall be worked out with the City during Natural Trail plan review and approval.
19 150. Public landscaping throughout Tract 7462 shall be reviewed and approved by the City of Shafter prior to installation. Plans shall show the locations of water and electrical services necessary to serve the landscaping and lighting needs of these areas. 151. Bollards or other effective obstructions shall be placed where the Natural Trails touch public street improvements. Bollards shall also be required at the ends of cul-de-sacs opening where openings in the masonry wall are proposed. 152. Developer shall dedicate the public landscaping lots to the City of Shafter at the time of recording of the final map.
153. Developer shall deed the nature trail lot (Lot K) to the City of Shafter within 60 days of recordation of the Notice of Completion for Tract No. 7462.
ENGINEERING: SUBDIVISION IMPROVEMENT AGREEMENT
154. The Developer shall furnish the City of Shafter acceptable security to guarantee the construction of public improvements in accordance with all applicable provisions of the City of Shafter Municipal Code and the State Subdivision Map Act. The Developer may enter into a subdivision improvement agreement with the City of Shafter for public improvements that are not completed at the time of Final Map approval. The subdivision improvement agreement must be approved by the City Council and recorded with the Kern County Assessor-Recorder.
CALIFORNIA DEPARTMENT OF CONSERVATION – GEOLOGIC ENERGY
MANAGEMENT DIVISION (CDC-CALGEM)
155. All three wells within Tract 7462, as shown on the approved tentative map, prior to, or during, development activities shall be tested by the Developer for liquid and gas leakage.
Surveyed locations should be provided to CalGEM in Latitude and Longitude, NAD 83 decimal format. Any wells found leaking must be reported immediately to CalGEM by the Developer.
156. No well work may be performed on any oil, gas, or geothermal well by the Developer without written approval from CalGEM. Well work requiring approval includes, but is not limited to, mitigating leaking gas or other fluids from abandoned wells, modifications to well casings, and/or any other re-abandonment work. The Developer must acquire any required approval from CalGEM prior to commencing any well work. The Division also regulates the top of a plugged and abandoned well's minimum and maximum depth below final grade. CCR §1723.5 states well casings shall be cut off at least 5 feet but no more than 10 feet below grade. If any well needs to be lowered or raised (i.e. casing cut down or casing riser added) to meet this regulation, the Developer must acquire the necessary permit from the Division before commencing work.
157. To ensure that the future property owners of Tract 7462 Lots 116, 117, and 514 are aware of the existence of all wells located on the subject property, and the potentially significant issues associated with any improvements near oil or gas wells, the Developer shall
20 communicate to the Kern County Recorder the proximity and location of the 10-foot nonbuildable buffer around the existing, identified wells affecting these lots, for inclusion in the title information of Tract 7462 Lots 116, 117, and 514. The Developer shall have this disclosure conveyed in the title information of the affected lots prior to the Notice of Completion for Tract 7462. A copy shall be provided by the Developer to the Planning Department.
158. The Developer shall notify the appropriate authorities if soil containing significant amounts of hydrocarbons is discovered during development.
159. If during development activities, any wells are encountered that were not previously reviewed by CalGEM, the Developer/property owner is expected to immediately notify CalGEM’s construction site well review engineer in the Inland district office, and file for Division review an amended site plan with well casing diagrams. The District office will send a follow-up well evaluation letter to the property owner and local permitting agency.
NORTH KERN WATER STORAGE DISTRICT
160. The Developer shall install a block wall for lots adjacent to the Calloway Canal. a. Block walls and footings to be outside the North Kern Parcel/Easement. No Public Utilities Easement (PUE) nor Wall Footing Easement (WFE) shall be placed on the NKWSD canal easement.
b. The Developer should install a sound barrier wall or approved equivalent for the lots that are adjacent to the District’ deep wells.
161. A cut-off wall is required to be installed by the Developer along the Calloway Canal bank where pad elevations are lower than the canal high water elevation. 162. A License agreement shall be executed between the Developer and NKWSD for any facility crossings within the District’s easement.
163. A Temporary Access agreement shall be entered into by the Developer and its contractor. 164. The NKWSD requests the following improvement plans be submitted by the Developer for District review: grading plan, block wall plan, sewer, storm drain, water, dry utilities and landscape plans.
NORTH OF THE RIVER RECREATION AND PARK DISTRICT
165. Prior to recordation of a final map, the subdivider shall dedicate land with free and clear title to North of the River Recreation and Park District based on a park land dedication requirement of 2.5 acres per 1,000 population in accordance with City of Shafter Municipal Code. If the number of dwelling units increases or decreases upon recordation of a final map(s), the park land requirements will change accordingly. Prior to recordation of a final map, the subdivider shall enter into an agreement with North of the River Recreation and
21 Park District to implement and satisfy this condition. This subdivision is located within the boundaries of the North of the River Recreation and Park District. a. Subdivider shall dedicate 3.51 acres as planned park sites. b. Subdivider shall dedicate 6.69 acres total based on 836 total residential units. This land dedication is congruent with the future community parks within the Mission Lakes Specific Plan, to be owned and operated by North of the River Recreation and Park District.
166. Prior to recordation of any final map, the subdivider shall record a covenant on the property disclosing the requirement to dedicate/reserve a public park pursuant to a park agreement with the North of the River Recreation and Park District. Covenant shall be reviewed for approval by the North of the River Recreation and Park District prior to recordation. 167. All park sites shall be improved to North of the River Recreation and Park District requirements/standards via an agreement with North of the River Recreation and Park District and the subdivider (“Developer Built Park Agreement”). Said agreement shall include the scope and timing of the development of the park site. This agreement shall be recorded with the Kern County Recorder’s Office to run with the land. The agreement shall be in place prior to the 250th residential unit permit on Tract 7461 and prior to the approval of the park plans by North of the River Recreation and Park District and the City of Shafter for Tract 7461. If an extension is needed, North of the River Recreation and Park District may exercise the option to record a covenant on the tracts of Mission Lakes stating the work towards the agreement and extending the ability to develop 100 residential units in Tract 7462 and prior to the approval of the park plans for Tract 7462 by North of the River Recreation and Park District and the City of Shafter.
168. Prior to recordation of any final map, the subdivider shall record a covenant on all lots of the subdivision disclosing the potential for light, glare, traffic and noise disturbances associated with the operations of the existing park site. Covenant shall be prepared, reviewed for approval, and recorded by North of the River Recreation and Park District and submitted to City Planning prior to recordation.
169. Prior to recordation of a final map, the subdivider shall provide the Planning Department written proof/verification from North of the River Recreation and Park District that said project is within the NOR Park Maintenance District.
170. Subdivider shall be responsible for improving streets adjacent to the park site to City standards.
171. As an alternative to dedication and transfer of the public park sites to the North of the River Recreation and Park District, and subject to authority granted in state law, Developer may request the City consider alternative arrangements for the dedication and transfer of the public park sites, as authorized by state law, either to the City of Shafter or a combination of the City of Shafter and the North of the River Recreation and Park District. Such alternative arrangements shall be memorialized in an agreement approved by the City of Shafter and the North of the River Recreation and Park District, prior to acceptance of all improvements by the City of Shafter (except for the issuance of a certificate of occupancy
22 for model homes). Nothing contained herein shall obligate the City of Shafter or the North of the River Recreation and Park District to accept such alternative dedication and transfer. 2005 GENERAL PLAN UPDATE MITIGATION
172. If a special-status species is observed during the development of the tract, then a focused species survey shall be completed. If a special-status species is found to be present during the survey, then appropriate mitigation measures shall be implemented in compliance with applicable state and federal law and guidance.
173. If human remains are encountered during the development of the tract, then no further disturbance shall occur until the Kern County Coroner has determined the origin and disposed of the remains.
174. Standard construction activities shall be limited to between 7 am and 7 pm Monday through Friday and no construction shall be allowed on weekends or holidays without prior authorization by the City.
175. If pile-driving activities occurs during the development of the tract, then such activity shall be limited to between 8 am and 4 pm Monday through Friday and no construction shall be allowed on weekends or holidays without prior authorization by the City. 176. If existing neighbors are located within 300 feet of the tract boundary, then 30-day notice is required prior to any pile-driving activities.
177. Signs shall be posted at the construction site that include permitted construction days and hours and a day and evening contact number.
Planning/Building/Engineering: (661) 746-5002 / Fax (661) 746-9125 • www.shafter.com 336 Pacific Avenue • Shafter, California 93263
MEMORANDUM
DATE: April 24, 2024
TO: City Council
FROM: Alan Cazares, Senior Planner
SUBJECT: Tentative Tract Map No. 7462 – Amendment to Condition #17 After direction from the City Manager and negotiations with the Developer, Lennar Homes, staff is requesting a change to condition of approval #17 for Tentative Tract Map No. 7462 (shown in Exhibit ‘B’ of City Council Resolution No. 3017) as noted below.
City staff considered this change subsequent to the map being considered by the Planning Commission. Staff requests that the following language be added to condition #17 to address the timing of construction necessary for the public parks within tract 7462. This revision will ensure timely completion of the parks for the community, and it is consistent with the requirements of the Mission Lakes Specific Plan.
Condition 17
17. The public parks in Tract 7462 shall be fully constructed, landscaped, and completed by the Developer, consistent with the Mission Lakes Specific Plan and all applicable standards, prior to receiving over 60% of the Certificates of Occupancy (more specifically being the 502nd Certificate of Occupancy) for this subject tract..
Apart from the above condition amendment, the Shafter City Council is receiving the same information as the Shafter Planning Commission reviewed and considered at the April 8th regular meeting. If you have any questions, please let me know.
Sincerely,
Alan Cazares
MANAGEMENT REPORT
CITY OF SHAFTER
CITY COUNCIL REPORT
MEETING DATE: May 6, 2025
DEPARTMENT: Rachel Zermeno, Community Engagement Manager SUBJECT: CONTINUED CITY BRANDING PROJECT WITH
CHANDLERTHINKS, LLC. APPROVAL
RECOMMENDATION
Council find the action is not defined as a "project" per Section 15378(b)(5) of the CEQA Guidelines; approve the final City Branding Standard package, including the brand truths, brand story, tagline, and logo for the City of Shafter, as developed through the branding initiative with Chandlerthinks, LLC.
BACKGROUND
On April 1, 2025, the City Council tabled the item related to the adoption of branding standards to allow for additional review and consideration. We are pleased to return with the final branding elements developed by Chandlerthinks and now respectfully request the Council’s approval to adopt these branding standards.
This initiative represents more than a branding effort; it is a strategic investment in Shafter’s future. By establishing a clear and compelling identity, we aim to enhance business attraction, promote tourism, inspire resident pride, and support long-term economic vitality.
The City Council initially approved this project in July 2023 with the goal of leveraging Shafter’s strengths, history, and aspirations to elevate our economic development efforts. The project officially launched in October 2023, with Chandlerthinks leading an extensive and inclusive community engagement process. This included one-on-one interviews, focus groups, surveys, a dedicated Facebook group, a community tour, and opportunities for logo submissions.
In total, over 700 individuals, including residents, local businesses, community organizations, and external stakeholders, provided valuable feedback. Their insights were instrumental in shaping a brand that authentically reflects the character of Shafter.
Over the course of the year-and-a-half project, the branding committee faced a few challenges, including the loss of three committee members. These members were replaced at different stages, and each new member underwent onboarding to understand the branding process and research to date. Despite these transitions, the committee remained committed to capturing the true spirit of Shafter.
CONTINUED CITY BRANDING PROJECT WITH CHANDLERTHINKS, LLC. APPROVAL - 2 -
A top priority throughout the process was honoring the voices of our community and stakeholders. Their input has directly shaped and created our brand truths, brand story, City tagline (slogan), and logo. Each element is a reflection of our shared values and vision for the future, positioning Shafter for continued growth and opportunity.
Shafter is the fastest-growing city in Kern County, without a doubt. While change can be challenging, this rebranding effort is a vital step forward in our economic development strategy. It will strengthen our appeal to residents, visitors, and investors alike. By creating a unified and positive image, we can attract talent, stimulate tourism, foster civic pride, and ultimately boost Shafter’s economy.
FISCAL IMPACT
The fiscal impact of this action is limited to the previously approved professional services agreement with Chandlerthinks, LLC, in the amount of $80,025, which was authorized by the City Council on July 18, 2023. No additional funding is required at this time. The branding initiative was fully funded within the adopted budget and has been completed within scope.
The approval of the final City Branding Package does not directly result in additional expenditures. However, implementation of the branding elements—such as signage, marketing materials, website updates, or branded merchandise—may incur future costs. These expenses will be evaluated and brought forward for Council consideration as part of future budget processes or individual project approvals.
The branding initiative is expected to support long-term economic development goals by enhancing Shafter’s identity and visibility, which may help attract new businesses, residents, and investment opportunities to the city.
CEQA ANALYSIS
The action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines because the action is approval of the City branding project and therefore, it is organizational and administrative activity that will not result in direct or indirect physical changes to the environment and not subject to CEQA.
APPROVED BY THE CITY ATTORNEY
Not Applicable
ATTACHMENTS
1. Chandlerthinks Research Presentation 02-06-24
2. Final Branding Presentation to Council
3. Shafter Brand Guide 2025 – Version 1_0 (1)
A PLACE MARKETING COMPANY
Chandlerthinks, LLC
106 Mission Court, Suite 102A | Franklin, TN 37067
615-498-8313
[email protected]
Shafter, CA
Branding Research Presentation
February 6, 2024
Chandlerthinks.com
Review overall goals
Refresher on municipal branding
What did we learn from the research?
Branding set-up
Review next steps.
Today’s Presentation
A PLACE MARKETING COMPANY
GOALS AND OBJECTIVE
Chandlerthinks.com
Project Objective
Shafter, CA is seeking to define its brand identity. The goal is to create the Shafter Story to provide a common and consistent message, establish Shafter’s competitive identity, and then prepare a plan to share that message to energize our economic development efforts.
A PLACE MARKETING COMPANY
PURPOSE OF BRANDING
Chandlerthinks.com
In the absence of a strong identity, other people
or an incident can make it for you.
Municipal branding is about creating a strong image
of the city government AND the place (community).
Chandlerthinks.com
Municipal branding is more than a logo, a
tagline and an ad.
It's about what you deliver inside the
municipality and throughout the community!
A PLACE MARKETING COMPANY
RESEARCH FINDINGS
Chandlerthinks.com
Brand Explorer Platform
Explore
Evaluate
Express
Engage
Brand Explorer Program
Phase I.
Phase II.
Phase III.
Phase IV.
Phase II.
Chandlerthinks.com
Summary of Research Elements:
• Familiarization Tour
• 20 one-on-one interviews with community stakeholders
• 9 focus groups (73 total people)
• 177 Community Destination Perception Surveys completed online • 359 Outsider Attitude, Awareness and Perception Surveys completed online • Digital audit of websites, social media, search and reviews • Branding Shafter Facebook Group (78 members)
Research Recap - 700+ Participants
A PLACE MARKETING COMPANY
IN-MARKET TRIP FINDINGS
(TOUR/INTERVIEWS/FOCUS GROUPS)
Chandlerthinks.com
#1 - Shafter has a strong sense of community commitment to its residents. • Strong community building efforts, especially in education and recreation. • A focus on family dynamics and quality amenities as a measure of success. • A high value placed on safe neighborhoods and effective policing. #2 - Exceptional public safety, touted as one of the safest cities in CA. #3 - Agriculture is a central aspect, with many businesses linked to it.
In-Market Trip - Main Observations
Source: In-Market
Chandlerthinks.com
#4 - Central location in CA, offering logistical advantages and accessibility. #5 - Vibrant Mexican influence, reflected in the city’s demographic diversity and enriched by cultural events and authentic cuisine.
#6 - Progressive and visionary leadership, perceived as community-centric, approachable and responsive. Yet, some indications of political tension within the city's leadership and a call for a return to community-focused governance and investment in infrastructure.
In-Market Trip - Main Observations
Source: In-Market
Chandlerthinks.com
Shafter is at a crossroads between honoring its agricultural heritage and navigating modern challenges. While there is a strong community spirit and significant investment in education and community activities, there are also calls for more inclusive governance, improved infrastructure, and economic development.
In-Market Trip - Summary of Main Observations
Source: In-Market
Chandlerthinks.com
Q: What words or phrases would you use to describe Shafter to a friend or colleague who knows nothing about the city?
and
Q: What is the one-word people would use to describe the City of Shafter? Source: In-Market
Chandlerthinks.com
Shafter is described as a caring and supportive small ag town.
Q: What words or phrases would you use to describe Shafter to a friend or colleague who knows nothing about the city? Source: In-Market
Chandlerthinks.com
Q: What is the one-word people would use to describe the City of Shafter? Source: In-Market
Small is the one word that describes Shafter.
Chandlerthinks.com
Q: Develop a brag list: What makes Shafter a great place to LIVE? Source: In-Market
Chandlerthinks.com
Q: Develop a brag list: What makes Shafter a great place to LIVE? Parks and recreation and community involvement top the list of what makes Shafter a great place to live.
Source: In-Market
• Parks & Recreation (7)
• Caring/Community Involvement (6)
• Accessibility (3)
• Family-Friendly (3)
• Affordability (2)
• Personal Service (2)
• Quiet (2)
• Safe (2)
• Walkability (2)
Chandlerthinks.com
Q: What is the MOST ICONIC VISUAL of Shafter?
Source: In-Market
Chandlerthinks.com
Q: What is the MOST ICONIC VISUAL of Shafter?
Outside of almond blossoms, Shafter lacks a clear iconic visual.
Source: In-Market
• Almond blossoms/farms in bloom (4)
• High School (2)
• Community/Family gathering (1)
• Central Avenue (1)
• Train (1)
• Big tree at city hall (1)
• Gazebo (1)
• Library (1)
• Fountain (1)
• Depot Museum (1)
• Businesses (1)
• Murals (1)
• Ford Theater (1)
• Green hotel (1)
Chandlerthinks.com
Q: What is the REPUTATION of Shafter among people who do not live in Shafter?
‣ Positive vs.
‣ Negative
Source: In-Market
Chandlerthinks.com
Source: In-Market
Safety
Community engagement
Progressive financial & developmental strategies
POSITIVES
Chandlerthinks.com
Source: In-Market
NEGATIVES
Limited amenities
Perceived isolation
Concerns over diversity and cost of living
Chandlerthinks.com
Q: What makes Shafter PROMINENT?
Source: In-Market
Chandlerthinks.com
Q: What makes Shafter PROMINENT?
Source: In-Market
Celebrates strong community
(First Friday’s, Cinco DeMayo, Colours Event)
Innovative growth
Exceptional safety
Chandlerthinks.com
Q: What makes Shafter UNIQUELY INTERESTING compared to other places in the region?
Source: In-Market
Chandlerthinks.com
Q: What makes Shafter UNIQUELY INTERESTING compared to
other places in the region?
Source: In-Market
Visionary progress (Industrial Park, fiber, rail spurs) Rich heritage (Agriculture, Minter Air Field)
Unmatched cooperation
Chandlerthinks.com
Q: What is the REPUTATION of the Shafter City Government? Source: In-Market
Chandlerthinks.com
Source: In-Market
• Attentive to residents' desires, showing a
focus on community needs.
• Open communication and approachability of
city staff and council members.
• Financially sound, reflecting good fiscal
management.
• Evolving and progressive, indicating a
willingness to embrace change.
Positive:
Community-centric
Financially astute
Q: What is the REPUTATION of the Shafter City Government?
Chandlerthinks.com
Source: In-Market
• Mixed reviews on city decisions, with some
resistance to change.
• Tension in council dynamics.
• Racial representation concerns, noting the lack
of Hispanic representation despite
demographic majority.
• A shift from a business-like operation to a
more bureaucratic government, perceived
negatively.
Negative:
Representation
Growing pains amidst change
Q: What is the REPUTATION of the Shafter City Government?
Chandlerthinks.com
Q: What does the City Government do best for Shafter?
Source: In-Market
Chandlerthinks.com
Q: What does the City Government do best for Shafter?
Source: In-Market
Public safety
Responsive services
Community events
Chandlerthinks.com
Q: Think about the City of Shafter government. Would you classify the City of Shafter government (elected officials) as…
Source: In-Market
Chandlerthinks.com
City Government Sentiment Scale
Shafter City Government is…
• A tie between open-minded and closed-minded
• Fast paced, but cautious
• Conservative to moderate
• Approachable
• Effective
• Mostly proactive
• Fiscally responsible
Q: Think about the City of Shafter government. Would you classify the City of Shafter government (elected officials) as… Source: In-Market
Chandlerthinks.com
Brand Personality
Scale
Chandlerthinks.com
BRAND PERSONALITY SCALE - SHAFTER, CA
QUIET LOUD
RURAL URBAN
DOWN-TO-EARTH PRETENTIOUS
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
NATURAL 1 2 3 4 5 6 7 8 9 10 MANUFACTURED
UNKNOWN 1 2 3 4 5 6 7 8 9 10 WELL-KNOWN
SAMPLE SIZE - 57
Source: In-Market
Chandlerthinks.com
ENTREPRENEURIAL CORPORATE
BORING EXCITING
UNDEVELOPED COMMERCIALIZED
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
PASSIVE 1 2 3 4 5 6 7 8 9 10 ADVENTUROUS
VISUALLY
UNAPPEALING
VISUALLY
APPEALING
1 2 3 4 5 6 7 8 9 10
BRAND PERSONALITY SCALE - SHAFTER, CA SAMPLE SIZE - 57
Source: In-Market
Chandlerthinks.com
YOUNG OLD
FUN SERIOUS
NEW HISTORIC
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
DIVIDED 1 2 3 4 5 6 7 8 9 10 UNITED
INACCESSIBLE 1 2 3 4 5 6 7 8 9 10 ACCESSIBLE
BRAND PERSONALITY SCALE - SHAFTER, CA SAMPLE SIZE - 57
Source: In-Market
Chandlerthinks.com
UNWELCOMING WELCOMING
UNKEPT WELL KEPT
ARTIFICIAL AUTHENTIC
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
2 1 3 4 5 6 7 8 9 10
DANGEROUS 1 2 3 4 5 6 7 8 9 10 SAFE
BRAND PERSONALITY SCALE - SHAFTER, CA SAMPLE SIZE - 57
Source: In-Market
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COMMUNITY DESTINATION PERCEPTION
STUDY FINDINGS
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Community Destination Perception Study Methodology
Source: Community Survey
An online survey was provided in English and Spanish and distributed to Shafter’s community through the city government and their social media channels.
Respondents had to reside in Shafter, CA.
The survey was approximately 10 minutes long and conducted from 12/11/23 to 1/15/24. No incentive was provided to the respondents. A total of 177 responses were collected. The 177 completes provide a margin of error of +/-7.33% at the 95% confidence level.
Chandlerthinks.com
Community Destination Perception Study
Main Observations
#1 - Shafter is known for its agriculture and proximity to Bakersfield. #2 - Shafter’s people are very proud of the agriculture heritage, schools and sense of community.
#3 - It’s a safe and friendly small town, but there is not much to do there. #4 - Shafter’s community is well pleased with the city government’s commitment, honesty, and community focus.
Source: Community Survey
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “not at all likely to recommend” and 10 being “extremely likely to recommend,” how likely are you to recommend Shafter to a friend or colleague as a place to live, visit, or to start a business?
Source: Community Survey
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “not at all likely to recommend” and 10 being “extremely likely to recommend,” how likely are you to recommend Shafter to a friend or colleague as a place to live, visit, or start a business? Source: Community Survey
Shafter’s is highly recommended as a place to live, but not as much as a place to visit, or to start a business.
sweet spot
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Q: Please list 2-3 words that best and uniquely describe Shafter.
Source: Community Survey
Chandlerthinks.com
Q: Please list 2-3 words that best and uniquely describe Shafter.
Source: Community Survey
The people of Shafter describe their city mostly as a safe, quiet, clean, friendly and small community.
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Q: Besides the people, what makes Shafter more appealing than other cities in the area?
Source: Community Survey
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Q: Besides the people, what makes Shafter more appealing than other cities in the area? Source: Community Survey
Shafter appeal is its safe and clean environment, calm small-town charm, and a welcoming business atmosphere.
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Q: What are Shafter’s most notable assets for positively shaping it to what it is today?
Source: Community Survey
Chandlerthinks.com
Q: What are Shafter’s most notable assets for positively shaping it to what it is today? [multiple responses accepted] Source: Community Survey
Shafter’s small town feel, followed by agriculture, have helped shape the city to what it is today.
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Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? ‣ Quality of Life
‣ Heritage
‣ Visitation, Entertainment & Culture
Source: Community Survey
Chandlerthinks.com
Q: Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? (Quality of Life) Source: Community Survey
Shafter’s welcoming community, sense of community and safety are its strongest attributes in terms of quality of life.
sweet spot
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Q: Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? (Heritage) Source: Community Survey
The community highly rates Shafter’s heritage attributes, in particular the preservation of its history.
sweet spot
Chandlerthinks.com
Q: Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? (Visitation, Entertainment & Culture)
Source: Community Survey
There is room for improvement across all visitation, entertainment and cultural attributes, in particular shopping options.
sweet spot
Chandlerthinks.com
Q: Rate the level of community pride for each of the following using a scale of 1 to 10 with 1 being “no community pride” and 10 being “extreme sense of community pride.”
Source: Community Survey
Chandlerthinks.com
Q: Rate the level of community pride for each of the following using a scale of 1 to 10 with 1 being “no community pride” and 10 being “extreme sense of community pride.”
Source: Community Survey
Shafter’s community has a strong sense of pride. It is particularly proud of its high school.
sweet spot
Chandlerthinks.com
Q: What is the most unique characteristic about Shafter not found in other surrounding communities?
Source: Community Survey
Chandlerthinks.com
Q: What is the most unique characteristic about Shafter not found in other surrounding communities? Source: Community Survey
Shafter's unique charm lies in its safe and friendly small-town feel, vibrant local events and traditions, and a sense of tranquility and peacefulness.
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Q: List two to three words that describe the personality of the City of Shafter’s elected leadership.
Source: Community Survey
Chandlerthinks.com
Q: List two to three words that describe the personality of the City of Shafter’s elected leadership.
Source: Community Survey
Shafter's elected leadership embodies commitment, honesty, and engaged community focus.
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Q: Think about the City of Shafter government. Would you classify the City of Shafter government as…
Source: Community Survey
Chandlerthinks.com
City Government Sentiment Scale
Q: Think about the City of Shafter government. Would you classify the City of Shafter government as… Source: Community Survey
Shafter City Government is…
Open-minded 61% Closed-minded 39%
Fast-paced 44% Slow-paced 66%
Progressive 29% Conservative 71%
Approachable 65% Siloed 35%
Proactive 67% Reactive 33%
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Q: List two to three words that describe the personality of the City of Shafter’s staff.
Source: Community Survey
Chandlerthinks.com
Q: List two to three words that describe the personality of the City of Shafter’s staff.
Source: Community Survey
Shafter’s city staff is described as friendly, helpful, and approachable, emphasizing their positive, engaging, and caring nature.
A PLACE MARKETING COMPANY
OUTSIDER ATTITUDE, AWARENESS &
PERCEPTION STUDY FINDINGS
Chandlerthinks.com
An online survey was distributed to to a sample of general consumers in Shafter’s neighboring communities, within a 75 mile radius of Shafter. Respondents had to be familiar with the city of Shafter, CA.
The survey was approximately 10 minutes long and conducted from 12/13/23 to 12/24/23. No incentive was provided to the respondents. A total of 359 responses were collected. The 359 completes provide a margin of error of +/-5.28% at the 95% confidence level.
AAP Study Methodology
Source: Outsider AAP Study
Chandlerthinks.com
Outsider Awareness and Perception Study
Main Observations
#1 - Shafter is known for its agriculture and proximity to Bakersfield. #2 - Its tight-knit, helpful and safe community shape its positive reputation. #3 - Shafter is primarily a drive-through town, or where people go to visit friends and family, or go to work.
Source: Outsider AAP Study
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Q: Are you aware of Shafter, California?
Source: Outsider AAP Study
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Source: Outsider AAP Study
Awareness of Shafter, CA is high.
Q: Are you aware of Shafter, CA?
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Q: When you think of Shafter, what is the first thing that comes to mind? Source: Outsider AAP Study
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Q: When you think of Shafter, what is the first thing that comes to mind? Outsiders think of Shafter as a small town near
Bakersfield, known for agriculture.
Source: Outsider AAP Study
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Q: Have you visited or traveled through Shafter, CA in the past 12 months?
Source: Outsider AAP Study
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Two-thirds of those aware of Shafter have
visited or passed through in the past year.
Q: Have you visited or traveled through Shafter, CA in the past 12 months? Source: Outsider AAP Study
Chandlerthinks.com
Shafter is primarily a drive-through town, or
where people go to meet family and friends.
Q: You mentioned that you have visited or driven through Shafter in the past 12 months. What is the main reason you visited? Source: Outsider AAP Study
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Q: Did your perception of Shafter change in a positive or negative way once you visited the area?
Source: Outsider AAP Study
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Nearly half stated that their perception changed
to the positive after visiting Shafter.
Q: Did your perception of Shafter change in a positive or negative way once you visited the area? Source: Outsider AAP Study
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Q: What changed your perception in a positive/negative way? Source: Outsider AAP Study
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Shafter’s friendly community and its clean and safe environment help shape outsiders’ positive perceptions of the city.
Q: What changed your perception in a positive/negative way? Source: Outsider AAP Study
Reason for Positive Change:
• Positive community and service experiences (14)
• Clean and safe environment with
improved infrastructure (11)
• Small-town charm, quiet, and peacefulness (10)
• Community growth, job creation, and
new developments (5)
• Enhanced dining options and local events (4)
• Attractive and welcoming atmosphere (3)
Reason for Negative Change:
• Crime, gang violence/presence (3)
• Nothing to do (3)
• Lack of amenities and activities (2)
• Too dry
• Homelessness issues
• Dirtiness
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Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? Source: Outsider AAP Study
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Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? Source: Outsider AAP Study
Shafter delivers best on accessibility. However, there remains room for improvement across all categories.
sweet spot
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Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? Source: Outsider AAP Study
There remains room for improvement across all visitation, entertainment and cultural attributes.
sweet spot
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Q: Based on what you know, what do you think are the three (3) most distinguishable assets Shafter is known for?
Source: Outsider AAP Study
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Outsiders say that Shafter’s proximity to Bakersfield
and its agriculture are its most distinguishable assets.
Q: Based on what you know, what do you think are the three (3) most distinguishable assets Shafter is known for? Source: Outsider AAP Study
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Q: In your opinion, what makes Shafter distinct from other communities in the San Joaquin Valley?
Source: Outsider AAP Study
Chandlerthinks.com
• Sense of community: tight knit
• Small-town feel
• Agriculture/Farming
• Nothing
• Unsure
• Its people
• Friendliness
• Its location
“It’s like this
community depends on each other,
and a sense of familiarity hits me each
time I visit. People there have manners,
show respect and are always willing
to help someone when
needed.”
“All I’ve ever known about
Shafter is its different varieties
of agriculture”
Source: Outsider AAP Study
Q: In your opinion, what makes Shafter distinct from other communities in the San Joaquin Valley? A strong sense of community and its focus on agriculture makes Shafter distinct from other communities in the San Joaquin Valley.
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Q: What is the reputation of Shafter to those who live outside the region? Source: Outsider AAP Study
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Shafter tends to enjoy a positive reputation among
outsiders, unless they do not know much about it.
Q: What is the reputation of Shafter to those who live outside the region? Source: Outsider AAP Study
Chandlerthinks.com
Q: Why do you think Shafter has a positive/negative reputation? Source: Outsider AAP Study
Chandlerthinks.com
Shafter’s sense of community has earned it a
positive reputation among outsiders.
Q: Why do you think Shafter has a positive/negative reputation? Source: Outsider AAP Study
Reason for Positive Reputation:
• Sense of community
• Its people
• Nice place
• Small town feel
• Schools
• Low crime rate
• Thriving agriculture
Reason for Negative Reputation:
• Drugs
• Gangs
• Crime
• Nothing to do
• Poverty
Chandlerthinks.com
Q: What is the most interesting thing you know about Shafter? Source: Outsider AAP Study
Chandlerthinks.com
• Nothing/not sure
• Known for agriculture/agricultural
history
• Train history
• Jobs/where people go to work
• Lots of history
• Great school district/its high school
• Good food
• The parks
• Their festivals
• Great people/community
• Close to Bakersfield
• Almond orchards
• The DMV
“The City of Shafter has long been
known as thriving agricultural center that
enjoys ideal distribution access to
markets in every direction.”
“The roots of the city go back to
the Santa Fe Railroad.”
Source: Outsider AAP Study
Q: What is the most interesting thing you know about Shafter? Many outsiders said the most interesting thing about Shafter is its agricultural ties, followed by its train history.
A PLACE MARKETING COMPANY
FACEBOOK GROUP
Chandlerthinks.com
Agriculture and cultural heritage show off the beauty of Shafter.
Show us a photo that shows off the beauty of Shafter.
Trees in bloom
Open Field
Architecture
Parade
Colours Annual Arts Celebration
First men’s baseball team in Shafter
Generals baseball
Source: Shafter Facebook Group
Chandlerthinks.com
Small town, sense of community rich in heritage is what people love about Shafter.
In 3 words or less tell us why you LOVE Shafter.
Friendly
Historical
Home
Family Memories
All my family is here
Safe
Tradition
Small
People work together
Trains
Pride
Caring Committed People
Slower pace city
Small family town
For one people
Harvest
Safe Clean Community
Source: Shafter Facebook Group
Chandlerthinks.com
Let's see your creative juices. Write a headline for an advertisement telling people they should move to Shafter.
Shafter: Growing the next generation
Come Discover the Hidden Gem of Kern County – Shafter, CA Come Grow with Shafter
Shafter Grows Families
Shafter is a welcoming and energetic community that is blossoming in growth.
The agricultural influence shines when selling Shafter.
Source: Shafter Facebook Group
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SWOT
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Strengths
Opportunities Threats
Weakness
• Strong community bonds and active civic engagement.
• Affordability and cost of living.
• Robust agricultural sector, especially almonds, pistachios, and grapes.
• Cultural richness, particularly Mexican heritage and
cuisine.
• Safe environment with low crime rates.
• Quality educational initiatives, like the Learning Center. • History, especially related to its agriculture and train. • Limited retail diversity and economic development.
• Inadequate infrastructure for walkability and
connectivity.
• Environmental concerns with pollution and agricultural practices.
• Lack of attention on behalf of the Mexican community
in government planning and decision making.
• Possible disconnect between city leadership and
community due to non-local governance.
• Potential for downtown revitalization and development. • Expansion of Parks & Recreational facilities.
• Growth in tourism through cultural events and historical sites.
• Leveraging agricultural strengths to promote local
products.
• Improvement in school performance can attract young
families.
• Proximity to Bakersfield may lead to economic
overshadowing.
• Environmental regulations could impact agricultural
practices.
• Potential competition with neighboring cities for
resources and investment.
Internal
Factors
External
Factors
Positive Negative
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DIGITAL AUDIT
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Search
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Direct search
Keyword results for:
Shafter California
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Wikipedia entry mostly talks
about Shafter’s history.
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Bakersfield in the
mix of things to
do in Shafter...
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Social Media
City of Shafter ✔︎ X ✔︎ X
City of Wasco ✔︎ X ✔︎ ✔︎
City of Delano ✔︎ ✔︎ ✔︎ X
City of Bakersfield ✔︎ ✔︎ ✔︎ ✔︎
Social Media Comparison
City of Shafter 7.5K X 3,784 X
City of Wasco 6.5K X 0 1K
City of Delano 1.8K 34 1,162 X
City of Bakersfield 18K 3,578 3,873 33
Social Media Comparison
(# of Followers)
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Facebook
Shafter does a nice job making announcement messaging look professional.
Use the branding to create more consistency from one to another.
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Instagram should utilize photos more. That is the primary benefit to this channel.
All graphics lack storytelling in a medium expected to show photography. This is where you can show off the beauty of Shafter.
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Website
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City website is very
nice! Easy to navigate.
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Updated population of
around 20,000 according
to Niche.com. Average
to lower than normal
ratings overall.
Source: niche.com
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livability.com has good
things to say about Shafter.
It talks about the cost of
living being below average
for California, with a
smaller population.
Source: livability.com
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BRANDING SET-UP
Chandlerthinks.com
We experience places through the five senses.
Therefore, branding is closely tied to the senses.
See Hear Feel Taste Smell
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Themes across multiple sensory categories:
1. Agriculture & Almonds:
Almonds/blossoms are mentioned across four of
the five categories: taste, smell, see, and touch.
Other agricultural elements, such as pistachios,
grapes, dirt, and ag equipment are also
mentioned across various categories.
Q: Now we would like for you to think about a memorable “Shafter experience” using the Five Senses (touch, sight, hear, and taste). Assume you had friends or business associates visiting and were not familiar with the area. What would you tell your friend or colleague to ensure they have a “memorable” Shafter experience? Source: In-Market & Community Survey
Chandlerthinks.com
Themes across multiple sensory categories:
2. Mexican Influence:
Mexican food/eateries are associated with taste, smell and touch as well as Mexican music and Cinco De Mayo
associated with sound and visual.
Q: Now we would like for you to think about a memorable “Shafter experience” using the Five Senses (touch, sight, hear, and taste). Assume you had friends or business associates visiting and were not familiar with the area. What would you tell your friend or colleague to ensure they have a “memorable” Shafter experience?
Source: In-Market & Community Survey
Chandlerthinks.com
Themes across multiple sensory categories:
3. The Train:
There is a distinctive presence of the train, which seems to be a visual and auditory hallmark of the city.
Q: Now we would like for you to think about a memorable “Shafter experience” using the Five Senses (touch, sight, hear, and taste). Assume you had friends or business associates visiting and were not familiar with the area.
What would you tell your friend or colleague to ensure they have a “memorable” Shafter experience? Source: In-Market & Community Survey
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Place Branding
Wheel
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Business:
Agriculture; Wonderful Industrial Park;
DMV; distribution centers for Amazon, Ross,
Walmart, Target, etc.
Tourism:
Festivals & special events
Arts & Entertainment:
Ford Theater; Celebration of the Arts
Heritage:
Agriculture; Shafter Depot Museum/Trains;
Minter Field Air Museum
Education:
Shafter High School;
Learning Center
Natural Assets:
Almond orchards;
parks
People:
Helpful, tight-knit, friendly;
Mexican culture
Civic Leadership:
Dependable police force
City Government
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Brand Truths
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Brand Truths
1. Shafter, CA’s identity (heritage, visual and growth) is strongly tied to its agricultural past and present.
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Brand Truths
2. Shafter benefits of its central location and proximity to Bakersfield
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Brand Truths
3. Shafter’s tight-knit, helpful and safe community are a key asset. This is recognized internally (the community) as well as externally (outsiders).
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Brand Truths
4. Shafter’s small town traditions (high school football, events, etc.) and community culture are important.
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Questions?
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Next Steps
• Development of the brand platform and brand story - late February • Development brand identity-logo-messaging - mid March • Develop creative applications for interpreting the brand story and identity - late March • Development of the branding plan - getting your story into action - April
A PLACE MARKETING COMPANY
Chandlerthinks, LLC
106 Mission Court, Suite 102A | Franklin, TN 37067
615-498-8313
[email protected]
Shafter, CA
Branding Research Presentation
February 6, 2024
DESTINATION BRANDING SPECIALISTS
City of Shafter
Branding Project Summary
4/2/25
Chandlerthinks.com
Project Objective
Shafter, CA is seeking to define its brand identity. The goal is to create the Shafter Story to provide a common and consistent message, establish Shafter’s competitive identity, and then prepare a plan to share that message to energize our economic development efforts.
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PURPOSE OF BRANDING
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In the absence of a strong identity, other people
or an incident can make it for you.
Municipal branding is about creating a strong image
of the city government AND the place (community).
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Uniformity.
Consistency.
Familiarity.
Connectivity.
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Municipal and community branding is more than a
logo, a tagline and an ad.
It's about telling your story in everything you do.
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Summary of Research Elements:
• Familiarization Tour
• 20 one-on-one interviews with community stakeholders
• 9 focus groups (73 total people)
• 177 Community Destination Perception Surveys completed online • 359 Outsider Attitude, Awareness and Perception Surveys completed online • Digital audit of websites, social media, search and reviews • Branding Shafter Facebook Group (78 members)
Research Recap - 700+ Participants
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Brand Truths
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1. Shafter, CA’s identity (heritage, visual and growth) is strongly tied to its agricultural past and present.
2. Shafter benefits of its central location and proximity to Bakersfield.
3. Shafter’s tight-knit, helpful and safe community are a key asset. This is recognized internally (the community) as well as externally (outsiders).
4. Shafter’s small town traditions (high school football, events, etc.) and community culture are important.
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Brand Story
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At the southern end of the San Joaquin Valley amid some of the most fertile land in the world, lies a place that’s known for making waves.
Because Shafter, one of California’s fastest-growing cities and a leader in major agribusiness and industrial operations, has created a model for growth and success that’s been getting attention nationwide. Yet, its relaxed pace and small-town charm belie the significant commercial activity taking place and global logistics hub it has become.
Diversifying into major trade and logistics enterprises has led to the development of an industrial park attracting corporate giants and top Fortune 500 companies. But this is no typical industrial park complex. It’s a model for the future taking a sustainability-driven approach that benefits and integrates seamlessly with the local community and its surrounding environment.
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Of course, none of this has happened by chance. Since its founding in 1913, Shafter has been committed to laying and building a foundation for opportunity, innovation, community pride and connectivity. Since its early roots as a center for agriculture and rail transportation, Shafter has continued to be recognized for its easy distribution access to markets around the country and the world.
Because the city has focused on the issues that matter most to residents and businesses, such as enhanced education, safety, economic development, community services, housing and
infrastructure, many families and commercial businesses have decided to call Shafter home. And what they inevitably find here is a town whose heart and soul centers around strong family values, a profound sense of belonging, collaboration and support that lifts all. Here, the community is truly considered family.
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From the bountiful orchards and carrot fields to the Friday Night Lights traditions on the home football field, this close-knit community’s rich cultural heritage, traditions, the arts and spirit have created powerful connections among the people who live and work here. Whether connecting people in its earlier years through the Santa Fe Railway, today through advanced fiber optic networks, or at one of Shafter’s colorful Cinco de Mayo celebrations, the city takes pride in creating a high quality of life as an extraordinary place to live, work and grow.
No doubt, Shafter’s welcoming atmosphere, vibrant personality, resiliency and iconic can-do spirit have generated abounding possibilities for families, businesses and individuals alike to thrive, setting this city on a path for even greater accomplishments as a leader in the years ahead. A path that will continue to cultivate prosperity.
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Shafter, California
CULTIVATING PROSPERITY
DESTINATION BRANDING SPECIALISTS
Adcepts
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MAIN IDEA
Shafter provides the charm and small-town family environment with personal and professional growth opportunities on an unexpectedly global scale.
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DESTINATION BRANDING SPECIALISTS
SMALL SPACE - DIGITAL - SOCIAL MEDIA
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DESTINATION BRANDING SPECIALISTS
Pole Banners
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DESTINATION BRANDING SPECIALISTS
Logo
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Over 80 submissions.
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Ag heritage in color/tone.
Type treatments to reflect professional but also
family atmosphere.
Proprietary “S” to closeness and progressive.
Sun reflects Shafter’s future prosperity and warmth
of its people.
Logo
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Seal
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Monogram
DESTINATION BRANDING SPECIALISTS
Color Palette
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DESTINATION BRANDING SPECIALISTS
Brand Guidelines
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DESTINATION BRANDING SPECIALISTS
Signage
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DESTINATION BRANDING SPECIALISTS
City Vehicles
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DESTINATION BRANDING SPECIALISTS
Merchandise
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What’s next?
Put you branding tools to work in everything?
Preserve the branding effort.
Share with others.
Create a sense of place.
Find ways to involve others in the Shafter story?
DESTINATION BRANDING SPECIALISTS
City of Shafter
Branding Project Summary
4/2/25
© 2025 CITY OF SHAFTER
BRAND STANDARDS GUIDE VERSION 1.0
Brand
Standards
MARCH 2025 | VERSION 1.0
CITY OF SHAFTER
1 Maintaining Brand
Strength and Consistency
Our brand is more than just a logo—it
represents who we are as a community. A
strong, cohesive visual identity builds trust,
enhances recognition, and reinforces
Shafter as a welcoming and thriving city.
These guidelines provide a unified
standard for all city communications. By
following them, we create a seamless
experience for residents, businesses, and
visitors—strengthening our brand’s
authenticity and future-focused vision.
Introduction
SHAFTER BRAND GUIDE
2025 VERSION 1.0
1.0 Shafter’s Visual Brand Identity 2
1.1 Shafter Logo Usage 4
1.2 Department Logos 8
1.3 Typography 9
1.4 Color Palette 10
1.5 Incorrect Usage 11
2.0 Shafter Brand Reference & Application 12
2.1 Stationery Documents 14
2.2 Branded Apparel 15
2.3 Fleet Graphics 17
Shafter
Brand Visual
Identity
3 Shafter Brand
Visual Identity
The Shafter brand identity is built on a
consistent logo, color palette, and
typography. Together, these elements
create a cohesive and recognizable image
across all applications.
Proper use strengthens the city's
reputation, ensures recognition, and
maintains brand integrity. These guidelines
help keep branding consistent for all users.
1.0 VISUAL ELEMENTS
ITC Souvenir Avenir TERMINA
OFFICIAL CITY
LOGOS
COLOR
PALETTE
TYPOGRAPHY
SHAFTER BRAND GUIDE
2025 VERSION 1.0
4 OFFICIAL CITY LOGO
The official city logo embodies Shafter’s
identity and values, offering a range of
lockups to meet various communication
needs.
To maintain a consistent and professional
image, it must be used according to the
provided guidelines, ensuring the city is
represented with pride.
1.1 SHAFTER LOGO
PRIMARY
WORDMARK
1.1 SHAFTER LOGO USAGE
Elements of the Shafter Logo
The logo features a bold wordmark in ITC Souvenir
(PMS 7735). The sunburst icon (PMS 4006) represents
progress and growth.
The subtext “CALIFORNIA” is in Termina (PMS 7735)
for consistency. Together, these elements create a
strong brand identity.
SUNBURST ICON
SUBTEXT
SHAFTER BRAND GUIDE
2025 VERSION 1.0
LOGO
5 PRIMARY LOGO
1.1 SHAFTER LOGO USAGE
Shafter Full Logo
The official and most widely used representation of
Shafter, featuring the wordmark "Shafter," the
sunburst icon, and "CALIFORNIA" below.
This version is the standard for official branding
applications, including city communications, official
documents, signage, and online media. When space is
limited, the secondary logos should be used.
SECONDARY LOGOS
Shafter Seal Logo
A simplified version featuring the stylized “S” from the wordmark with the sunburst icon. It incorporates a
circular badge with "City of Shafter - Since 1913."
This logo is the preferred alternative when the Full
Logo cannot be used. It is perfect for official
applications such as city documents, wayfinding,
signage, and merchandise.
SHAFTER BRAND GUIDE
2025 VERSION 1.0
Shafter Monogram Logo
A minimalistic version of the Seal Logo, designed for
situations where the Seal Logo cannot be used due to
space limitations.
This logo should only be used as a last resort when text readability is compromised. Ideal for small-scale
branding and digital interfaces.
SHAFTER BRAND GUIDE
2025 VERSION 1.0 6
CLEAR SPACE AND SIZE
1.1 SHAFTER LOGO USAGE
Clear Space: Full Logo and Seal
To ensure clarity and impact, the logo must always be
surrounded by a minimum clear space. No text or
graphics should enter this space.
The minimum clear space for all logo variations should
be equivalent to or greater than 50% of the height of
the letter "S" (X) from the wordmark.
Minimum Size: Full Logo
The full logo should not be smaller than 0.6 inches in
height to maintain readability and brand recognition.
Minimum Size: Seal Logo
The Seal Logo should not be smaller than 0.8 inches
in height to ensure the text remains legible.
0.6"
0.8"
Minimum Size: Monogram Logo
The monogram logo should not be smaller than 0.3
inches in height to ensure clarity and brand visibility in small applications.
0.3"
SHAFTER BRAND GUIDE
2025 VERSION 1.0 7
LOGO COLORS
1.1 SHAFTER LOGO USAGE
Full-Color Logo
The preferred version for official documents, signage,
and digital applications. It features the PMS 7735 for
the wordmark and PMS 4006 for the sunburst.
Single-Color Logo
Available for applications where full color is not an
option. Ideal for engraving, embossing, and
monochromatic designs.
Logo on Color
For colored backgrounds, use the full-color
version to maintain visibility, enhance contrast,
and ensure readability, preventing the logo from
blending in.
This version can be used in PMS 7735, PMS 4006,
PMS 2007, or Black. It may also be used in white for
dark backgrounds.
Reverse Logo
For dark backgrounds, use the white wordmark
version of the logo to ensure maximum contrast
and maintain brand visibility across all media.
8 SHAFTER DEPARTMENT LOGOS
The City of Shafter's department logos
follow strict brand guidelines to ensure
consistency and recognition.
To uphold these standards, logos must be
created using approved design files and
should never be modified or altered.
1.2 DEPARTMENT LOGO USAGE
1.2 DEPARTMENT LOGOS
Maintaining Balance
Departments replace CALIFORNIA with their name.
For short names, kerning should match the spacing of
"CALIFORNIA" to maintain balance and consistency.
Achieving Effective Alignment
For departments with longer names, use at least 50
letter spacing and extend the text to match the width
of "Shafter" for proper alignment.
Ensuring Readability
The Termina font works best with extended kerning.
Avoid using it below 50 letter spacing, as it may affect readability and brand consistency.
SHAFTER BRAND GUIDE
2025 VERSION 1.0
9 FONTS
Typography is a key component of
Shafter’s brand identity. It ensures a
cohesive and recognizable visual style
across all communications.
Shafter’s brand typography includes ITC
Souvenir for headlines, Termina for
subtitles, and Avenir for body text.
1.3 PRIMARY FONTS
1.3 TYPOGRAPHY
SHAFTER BRAND GUIDE
2025 VERSION 1.0
THE SHAFTER IDENTITY
A Distinctive
Community with
a Rich Heritage
Building a stronger future together.
Shafter is a city rooted in history yet driven by progress.
Our community thrives on innovation, agriculture, and a shared vision for sustainable growth. With a commitment to preserving its small-town charm while embracing
modernization, Shafter fosters a welcoming environment
for businesses, families, and visitors alike.
SUBTITLE TERMINA BOLD
H1 ITC SOUVENIR SEMIBOLD
H3 AVENIR BOLD
BODY AVENIR REGULAR
SYSTEM CONSIDERATIONS
Alternative Font Usage
When primary fonts are unavailable, substitute fonts
should be used to maintain consistency. Georgia and
Arial are the preferred alternatives for Microsoft
Office, email, and other applications.
Shafter’s primary fonts are licensed: ITC Souvenir
(Monotype), Termina (Fort Foundry), and Avenir
(Linotype/Monotype). They can be purchased from
MyFonts or Fontspring.
10 BRAND COLORS
Shafter’s brand colors are an essential part
of its identity, ensuring a consistent and
recognizable look across all applications.
Using the correct colors across print,
digital, and environmental design helps
create a unified brand presence.
1.4 PRIMARY COLORS
1.4 COLOR PALETTE
SHAFTER BRAND GUIDE
2025 VERSION 1.0
PMS 7735 C38 M0 Y32 K88
R54 G87 B59
HEX 36573B
PMS 4007 C0 M13 Y45 K32
R68 G59 B37
HEX AB965F
PMS 2007 C0 M26 Y83 K12
R88 G65 B15
HEX E0A526
SECONDARY COLORS
PMS 174 C0 M63 Y78 K41
R59 G22 B33
HEX 963821
PMS 7701 C100 M26 Y0 K54
R0 G34 B46
HEX 005776
Official Colors
The primary colors represent the foundation of
Shafter’s visual identity, while the secondary colors
offer flexibility for accents and extended applications.
PANTONE® is the property of Pantone LLC. The
colors and CMYK breakdowns shown on this page and
throughout this manual have not been evaluated by
Pantone for accuracy and may not match the
PANTONE Color Standards.
11 LOGO MISUSE
To ensure the integrity and clarity of the
Shafter logo, it must always be used
correctly and consistently.
Do not alter, distort, or misuse the logo in
any way. Below are examples of improper
usage that must be avoided.
1.5 PLEASE AVOID THE FOLLOWING
1.5 INCORRECT USAGE
Do not distort or rotate the logo. It must always
maintain its original proportions and orientation.
SHAFTER BRAND GUIDE
2025 VERSION 1.0
Do not use other fonts or recreate the logo.
Typography must not be altered.
Do not apply shadows or other effects like
gradients, outlines, or any modifications.
Do not change colors. Recoloring or
unapproved variations are not allowed.
Do not rearrange or resize improperly. Elements
must remain in their designated positions.
Do not place on a busy background. The logo
must always be clear and readable.
Shafter Brand
Reference &
Application
13 Shafter Brand Reference
& Application
Need guidance on applying Shafter’s
brand? The following guidelines serve as
best practices to help you create materials
that align with Shafter’s visual identity.
Used correctly, these elements ensure a
cohesive and recognizable brand across all
platforms.
2.0 SHAFTER BRAND GUIDE
2025 VERSION 1.0
14 STATIONERY SET
City stationery is an essential tool for
official communication, ensuring a
professional and consistent brand identity.
It is used for business letters, envelopes,
memos, and other formal correspondence.
A cohesive design reinforces trust,
recognition, and a unified city image across
departments. All stationery must follow
branding guidelines to maintain clarity and
professionalism.
2.1 LETTERHEAD
2.1 STATIONERY DOCUMENTS
SHAFTER BRAND GUIDE
2025 VERSION 1.0
BUSINESS CARDS
ENVELOPE
CLOTHING TEMPLATES
15 BRAND REPRESENTATION
Shafter apparel reinforces the city’s
identity with quality, recognizable designs.
Each item reflects Shafter’s values, pride,
and heritage.
To maintain a consistent and unified look,
all apparel must adhere to the official
brand color palette and logo placements.
2.2 2.2 BRANDED APPAREL
SHAFTER BRAND GUIDE
2025 VERSION 1.0
Logo Usage on Apparel
The Primary Logo is prominently featured on large
surfaces, such as the back or front of shirts and
hoodies, ensuring maximum visibility.
The Seal Logo is ideal for small placements, such as
chest embroidery, sleeves, or caps. The Monogram
Logo is best for subtle accents like tags.
CLOTHING TEMPLATES (CONT.)
16 2.2
2.2 BRANDED APPAREL
SHAFTER BRAND GUIDE
2025 VERSION 1.0
Representing Shafter
Shafter-branded apparel represents community pride
and a unified civic identity. Worn by city staff,
volunteers, and local representatives, it strengthens
brand consistency.
Perfect for community events, tourism, and
promotional merchandise, these garments allow
people to showcase their connection to Shafter.
GRAPHIC PLACEMENT
17 CITY VEHICLES
City vehicles are a visible part of our
community, representing Shafter’s brand.
A consistent, professional design enhances
recognition and public trust.
To create a uniform and recognizable fleet,
all vehicle graphics should follow these
standards for placement, sizing, and color
use.
2.3 2.3 FLEET GRAPHICS
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2025 VERSION 1.0
GRAPHIC PLACEMENT (CONT.)
18 2.3
2.3 FLEET GRAPHICS
SHAFTER BRAND GUIDE
2025 VERSION 1.0
Design Adaptations
Fleet designs may be adjusted depending on the
vehicle's purpose. For instance, High visibility designs can be added to certain vehicles for easy recognition.
Designs should be clean and professional, focusing on
essential elements while ensuring the Shafter logo
remains visible for brand consistency.
MARCH 2025 | DESIGN BY JORGE A. AGUILAR This document will be updated as further applications of the brand are created.
MANAGEMENT REPORT
CITY OF SHAFTER
CITY COUNCIL REPORT
MEETING DATE: May 6, 2025
DEPARTMENT: Giovanni Perez, Economic Development Coordinator SUBJECT: THREE CITY PARCELS LOCATED AT LERDO HIGHWAY AND
ZERKER ROAD REQUEST FOR PROPOSALS (RFP) DRAFT
AUTHORIZATION
RECOMMENDATION
Council find the action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines; authorize staff to draft a one-dollar per parcel Request for Proposals (RFP) for the three city-owned parcels on Lerdo Highway & Zerker Road.
BACKGROUND
The property cluster in question, which we can refer to as Lerdo/Zerker, consists of 3 parcels, totaling 12.34 gross acres, and is zoned Business Park – Airport Approach Height. With projected easements and roadway dedications, an estimated net acreage is 10.7 acres.
The disposal timeline for this property began when the city declared the cluster as surplus back in 2023 for lease considerations. An appraisal was completed by Central California Appraisals August-September of 2023 with both a lease and sales price.
Through discussions with retailers and developers, we learned that there is little to no interest in a site like Lerdo/Zerker for lease considerations.
This led us to return to the City Council in July of 2024 to declare the cluster as surplus for both sale and lease considerations. With an appraised sales price of $2.5 million, and after the new declaration, Staff performed a handful of site tours and multiple discussions on the property with a similar theme arising from these conversations – the site is not shovel-ready – a major incentive is required for private investment to seriously consider. Interest from prospects was withdrawn or held back until they heard back on a major incentive for private development.
The site is not shovel-ready due to its major infrastructure needs, including, but not limited to, undergrounding the canal on the eastern parcel, a new sewer line, electrical pole relocation, and major street improvements to this corner of the intersection. The estimated costs for the City to perform the infrastructure work are around $2.6 million.
There are numerous risks with the City embarking on performing the infrastructure work, such as time-consuming, resource-consuming, and funding-consuming.
Private investment via developers results in quicker infrastructure improvements, with
THREE CITY PARCELS LOCATED AT LERDO HIGHWAY AND ZERKER ROAD REQUEST FOR
PROPOSALS (RFP) DRAFT AUTHORIZATION
- 2 -
the City being able to assist by facilitating meetings with PG&E, SoCal Gas, North Kern Water Storage District, and other agencies as needed.
A possible development pattern utilizing the entire space is as follows:
1) Major Brand 100-Room Hotel
2) 4 Quick Service Restaurants
3) Gas Station & Convenience Store.
The major incentive Staff recommends, and the incentive with the most upside potential, is offering the land at a major discount $1/Parcel. This method has seen major success in attracting investors in multiple communities around California.
FISCAL IMPACT
The minimal costs associated with drafting and issuing an RFP of this scale are more than adequately covered by the FY 2025 Economic Development Operations budget.
CEQA ANALYSIS
The action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines because the action is the approval to draft and issue a request for proposals to sell three City parcels and therefore, it is organizational and administrative activity that will not result in direct or indirect physical changes to the environment and not subject to CEQA.
APPROVED BY THE CITY ATTORNEY
ATTACHMENTS
1. Investing in Impact through Lerdo and Zerker City Property
APRIL 2017
Investing in Impact: $1/Parcel
Lerdo Highway & Zerker Road
A Catalyst for Economic Transformation
May 6, 2025
Agenda
01 Executive Summary
02 Property Map
03 No Cost, All Upside Potential
04 Estimated Timeline & Council Guidance
Executive Summary
Site Information Development
Possibilities Recommendation
3 Parcels:
12.34 - Total Gross Acres
10.70 - Total Net Acres
Zoning:
Business Park – Airport Approach
Height
Disposal Starting Timelines:
2023 for Lease Options
Jul ‘24 for Sale & Lease Options
Finances:
$2,451,000 – Appraised Price
$2,618,922 – Est. Infrastructure Cost
1: Major Brand 100-Room Hotel
4: Quick Service Restaurants
1: Gas Station & Convenience Store
*There are many different variations, but this
combination stands out to staff.
Authorize Staff to Draft a $1/Parcel
Request for Proposals (RFP) for the
three city-owned parcels on Lerdo
Highway & Zerker Road
Staff will return to the Council at a
later date requesting Approval of RFP
& Issuance
Property Map
No Cost, All Upside Potential
PROS CONS
1. Low Risk
2. Site Optimization with little investment from the city
3. Drastically Increase Interest in the Property
4. Support new economic activity for the growing area
and travelers on CA-99
1. Continue to Lose Interest from Prospects
2. Heavy Time, Resource, and Fund- Consumption for
the city to get the property shovel-ready
$609,688 $672,285 $479,579 $489,171 $498,954 $508,933 $519,112 $529,494 $5,395
$548,177
$1,157,865
$1,830,150
$2,309,729
$2,798,900
$3,297,854
$3,806,788
$4,325,899
$4,855,394
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
2026 2027 2028 2029 2030 2031 2032 2033 2034 2035
End of Calendar Year
Estimated City Revenue (10-Years) Annual Cumulative
Estimated Timeline & Council Guidance
Authorize $1/Parcel RFP to be
Drafted & Issued
May 6th CC
Meeting
Gather Interest at Upcoming
Conferences
ICSC Vegas
SelectUSA
Develop & Issue RFP Issue on the
3 rd Week
Review Submissions
Top Proposals & Purchase Offers
Presented to Council for Approval
2nd CC
Meeting
Council Discretionary Action
Staff
MANAGEMENT REPORT
CITY OF SHAFTER
CITY COUNCIL REPORT
MEETING DATE: May 6, 2025
DEPARTMENT: Lance Lippincott, City Manager
SUBJECT: CITY COUNCIL GOVERNANCE POLICIES & PROTOCOLS
DISCUSSION
RECOMMENDATION
Council find the action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines; review the attached sample governance policies and protocols and provide direction on the establishment of formal City Council governance policies and protocols.
BACKGROUND
Last month, the City Council requested that Staff bring forward a discussion item for consideration by the full City Council regarding the possible establishment of governance procedures and protocols, similar to what is in place in other cities. The purpose of this agenda item is to introduce this topic and seek direction from the Council.
DISCUSSION:
The roles and responsibilities of City Councils in California are often diverse and complex. For this reason, various state laws and other established regulations exist which govern the scope and actions of elected bodies. In addition to state laws concerning conflicts of interest and public transparency, it is common for local governments to have in place formalized policies of their own related to City Council governance procedures and protocols (“Governance Protocols”). These Governance Protocols provide members with additional guidance in dealing with each other, dealing with staff and dealing with the public.
The City of Shafter does not currently have formalized Governance Protocols beyond what is outlined in California law (Conflict of Interest laws, Brown Act) and the City Charter. For example, the Charter includes several provision relating to Council powers and authority. Section 4.02(A) of the Charter describes the general powers of the Council. It provides:
“(A) Duties of the Council: The Council shall make policy for the City. In addition, the Council shall be responsible to the people of Shafter for, but not limited to the following duties and responsibilities:
1. Considering ordinances and resolutions and adopting those which it determines
CITY COUNCIL GOVERNANCE POLICIES & PROTOCOLS DISCUSSION - 2 -
to be necessary for the governance, proper administration and adequate financing of the City.
2 Providing oversight of the City Manager and all City activities under his/her purview and at least annually evaluate the performance of the City Manager.
3. Insure all provisions of this Charter, ordinances, and applicable State and federal laws are carried out.
4. Conducting such reviews and taking such actions as may be required for the effective governance and financing of the City, including, without limitation, the preparation of a multi-hazard functional emergency disaster plan.
5. Performing such other duties as may by this Charter, State law, ordinance or resolution be assigned to the Council, but in no way conflict with the duties of the City Manager as set out in this Charter.”
Section 4.07 describes the limitations on Council authority. It provides:
“Section 4.07 - Prohibitions on Council; No Council Member shall hold any other City office or City employment during the term for which elected or appointed to the Councilor for two years thereafter. Nothing in this Section shall be construed to prohibit the Council from selecting any current or former Council Member to represent the City on the governing board of any regional or intergovernmental agency.
A. Personnel Restriction. Neither the Council nor any of its members may in any manner control or require the appointment or removal of any City department head or employee whom the City Manager or any subordinate of the City Manager is empowered to appoint.
B. Restriction on Interference With City Manager. Neither the Mayor nor any Council Member shall interfere with the execution of the powers and duties of the City Manager. Except for purposes of inquiry, the Mayor and Council Members shall deal with the administrative service solely through the City Manager. Neither the Mayor nor any Council Member shall give orders to, discipline or threaten any subordinate of the City Manager, either publicly or privately. The Council may express its views and fully and freely discuss with the City Manager anything pertaining to appointment and removal of City officers, department heads, and employees.” Finally, Section 9.01 of the Charter prohibits conflicts of interest and encourages the adoption of ordinance(s) to prohibit “[D]efinitions of lapses of ethics in the dealings of City officers and employees with each other, the public, businesses and other governmental agencies and jurisdictions.” (See Section 9.01(C).) Draft Governance Protocols
Given the complexity of governing and the authorities and the limitations contained in the Charter, the City Council may benefit from the adoption of Governance Protocols to provide the Council and its Board and Commissions with additional guidance concerning their interactions with each other and with Staff. In addition, such Governance Protocols may contain enforcement mechanisms to assure they are being followed. Attached to this report is a draft of Governance Protocols designed to better
CITY COUNCIL GOVERNANCE POLICIES & PROTOCOLS DISCUSSION - 3 -
fit the local area. The Council should review these and provide direction concerning the following:
1 Whether the City of Shafter should adopt such a governance policy.
2. Whether it should apply only to the Council or whether it should apply to its Board & Commissions.
3. Whether the Governance Protocols should include any additional enforcement mechanisms.
FISCAL IMPACT
None.
CEQA ANALYSIS
The action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines, and therefore, it is organizational and administrative activity that will not result in direct or indirect physical changes to the environment that have not already been previously analyzed and not subject to CEQA.
APPROVED BY THE CITY ATTORNEY
Yes
ATTACHMENTS
1. Shafter_ City Council Governance Protocols (2025)-04252025 Final
(DRAFT) CITY OF SHAFTER
COUNCIL GOVERNANCE NORMS AND PROTOCOLS
GENERAL RESPONSIBILITIES OF PUBLIC OFFICIALS
These Governance Norms and Protocols are intended to govern the actions and behavior of both elected members of the City Council and all members of the City’s Boards and Commission (collectively “Public Officials”). The Public Officials of the City shall endeavor to abide by the following:
1. Act in the Public Interest. Public Officials must work for the common good of the residents of the City and not for any private or personal interest. They will assure fair and equal treatment of all persons, claims, and transactions coming before the City Council.
2. Conduct of the Public Officials . The professional and personal conduct of Public Officials must be above reproach and avoid even the appearance of impropriety.
Public Officials must refrain from abusive conduct, personal charges, or verbal attacks upon the character or motives of other Public Officials, the public, and City staff.
Respect for each other, the institution, the staff, and the public, is critical to maintaining an environment where free and open discussion leads to better decision-making for the City. As such, Public Officials should act respectfully at all times.
3. Use of Public Resources. Public Officials must not use public resources unavailable to the public in general, such as City staff time, equipment, supplies, or facilities, for private gain or personal purpose.
4. Interactions with City Staff. Public Officials should not direct the City Manager or City staff to initiate any course of action, change a course of action, or prepare any report without the approval of a majority of their body. Further, Public Officials should not reprimand employees directly, nor should they communicate their concerns publicly, but rather use appropriate channels of supervision and communication.
5. Additional Characteristics. All Public Officials should:
• Demonstrate honesty and integrity in every action and statement; • Serve as a model of leadership and civility to the community; • Strive to ensure fair and equal treatment of all persons, claims and transactions coming before the City;
• Inspire public confidence in government;
• Work for the common good, not personal interests;
• Prepare in advance of meetings and be familiar with issues on the agenda; • Fully participate in meetings and other public forums while demonstrating respect, kindness, consideration, and courtesy to others;
• Participate in scheduled activities to increase Council, Board and Commission effectiveness;
• Represent the City at ceremonial functions;
• Be responsible for the highest standards of respect, civility and honesty in ensuring the effective maintenance of intergovernmental relations; • Respect the proper roles of all elected and appointed officials and City staff in ensuring open and effective government; and
• Represent the official policies or positions of the City when designated as delegates for this Purpose.
• Conduct on Social Media. Public Officials should follow general best practices and guidance on social media platforms as they do in their interactions with the general news media as outlined above. Public Officials should clearly indicate if they are making comments that represent their own opinion and not of the City. Public Officials shall also be cognizant of the fact that their stated positions on social media discourse (particularly on social media platforms), may be misconstrued as the voice of the City, and may therefore put the full City at a disadvantage if and when an issue comes before them when extensive discussion and deliberation has already taken place in an informal public social media setting.
GENERAL RESPONSIBILITIES OF PUBLIC OFFICIALS DURING MEETINGS City Councils, City Commissions and Boards are comprised of individuals with a wide variety of backgrounds, personalities, values, opinions, and goals. Despite this diversity, all have chosen to serve the City in order to improve the quality of life in the community. In all cases, this common goal should be acknowledged even as Public Officials may "agree to disagree" on contentious issues.
In Public Meetings:
• Use formal titles. Public Officials should refer to one another formally during meetings as Mayor, Mayor Pro Tern, Council Member, City Clerk, City Treasurer, Commissioner or Boardmember followed by the individual's last name. • Practice civility and decorum in discussions and debate. Difficult questions, tough challenges to a particular point of view, and criticism of ideas and information are legitimate elements of a free democracy in action. Be respectful of diverse opinions. • Honor the role of the presiding officer in maintaining order and equity. Respect the presiding officer’s efforts to focus discussion on current agenda items.
Objections to the presiding officer’s actions should be voiced politely and with reason, following approved parliamentary procedures.
• Demonstrate effective problem-solving approaches .Public Officials have a public stage to show how individuals with disparate points of view can find common ground and
seek a compromise that benefits the community as a whole. Public Officials are role models for residents and other stakeholders involved in public debate. • Be respectful of other people’s time . Stay focused and act efficiently during public meetings.
ROLE OF THE PRESIDING OFFICER
The Presiding Officer's position is as a leader among equals. The Presiding Officer is to preside at all meetings of their individual meeting bodies and perform such other duties consistent with the position as may be imposed by law or by vote of the people. The Presiding Officer does not possess any power of veto. For purposes of the City Council, the Mayor is the presiding officer of the Council.
The Mayor is to faithfully communicate the will of the Council majority in matters of policy. The Mayor is also recognized as the official head of the City for all ceremonial purposes.
Authority of the Presiding Officer:
• The Mayor is the presiding officer at all City Council meetings. In the Mayor's absence, the Mayor Pro Tem shall be the presiding officer. • The Chairperson is the presiding officer of at all Board and Commission meetings. In the absence of the Chairperson, the Vice Chairperson shall be the presiding officer.
• The Presiding Officers shall recognize the Public Officials , City Manager, Staff and speakers desiring to provide public comment. The Presiding Officer should allow other Public Officials to speak first on items before the body and then the Presiding Officer shall comment.
• The Presiding Officer should not permit inappropriate or unauthorized remarks from the audience including applause, stamping of feet, whistles, yells or shouting, and/or similar demonstrations.
• The Presiding Officer should manage the agenda in a manner that seeks to move the meeting along. The Presiding Officer may call for a short recess during a meeting when deemed necessary. The Presiding Officer, with the concurrence of the body, may consider setting reduced time limits for public comment and for adjournment and carrying over certain matters in order to complete the meeting at a reasonable hour, when necessary.
• The Presiding Officer will represent the majority opinion of the Council, Board or Commission on all actions/positions taken by the body.
CONDUCT WITH CITY STAFF
Governance of a City relies on the cooperative efforts of all Public Officials, who set and/or recommend policy, and City staff, who analyze problems and issues, make recommendations, and implement and administer the City’s policies. Therefore, every effort should be made to be cooperative and show mutual respect for the contributions made by each individual for the good of the community.
• Treat all staff as professionals . Clear, honest communication that respects the abilities, experience, and dignity of each individual is expected. As with your colleagues, practice civility and decorum in all interactions with City staff. • Council-Manager form of government. Public Officials shall respect and adhere to the City's Council-Manager form of government, with the City Council acting as the legislative body of the City, and the City Manager serving as the administrative head of the City responsible for the implementation of Council-majority policies. Council members should always feel free to speak directly with the City Manager on matters of interest or concern. Board and Commission members should feel free to speak directly with their assigned City staff member.
• Channel requests of staff through the City Manager or Assigned Staff Member Public Officials should work through the City Manager or their assigned Department head in dealing with City staff, when possible. Requests of City staff shall be directed to the City Manager or his/her designee or with notice provided to the City Manager, and shall be in writing. Board and Commission members should work through their assigned Department Head. Public Officials shall not set up meetings with department staff directly, and should avoid staff interactions that may be construed as trying to direct or shape staff recommendations. Public Officials shall refrain from coercing staff in making recommendations to the body as a whole.
• Refrain from public criticism of staff. Public Officials should avoid publicly criticizing Staff, individual employees or other Public Officials. Criticism is differentiated from questioning facts or opinions. All critical comments about staff performance should only be made to the City Manager or assigned Department Head through private correspondence or conversation.
• Consistent and equal sharing of information. All Public Officials should have the same information with which to make decisions. Information requested by an individual Member will be made available to all Public Officials . All information requests should respect the "one hour" rule (See below).
• Respect the "one hour" rule for staff work . Requests for staff support should be made to the City Manager or City Department assigned to a Board or Commission, according to the protocol for channeling communications. Any request, which would require more than one (1) hour of staff time to research a problem and/or prepare a response, will need to be approved by the full body to ensure that staff resources are allocated in accordance with overall Council or Board/Commission priorities. Once notified that a request for information or staff support would require more than one (1) hour, the Public Officials may request that the City Manager or assigned Department head place the item on an upcoming agenda.
DISCIPLINING A DISRUPTIVE MEMBER
If one member engages in disruptive behavior, it is the responsibility of the body to remind the disruptive member about their duties. The failure of the governing body to deal with a misbehaving member can also have legal consequences for the City. For example:
• A Public Official that mistreats staff members by using inappropriate language, asking the staff member to perform personal tasks, hugging or touching staff in an inappropriate manner, etc. may be putting the City at risk for a lawsuit alleging harassment or a hostile work environment. If the governing body does not take appropriate steps to avoid the appearance of agreement with the objectionable behavior of a fellow member or commissioner, the inappropriate behavior may be considered to have been sanctioned by the governing body.
Additionally, a Public Official that leaks a confidential legal opinion provided to the City can result in the loss of the attorney client privilege it is possible the opinion can be used in court against the City. For these reasons, it is appropriate to include enforcement measures for these adopted governance norms and protocols.
MEASURES TO ENFORCE GOVERNANCE NORMS AND PROTOCOLS
Warning to Councilmember. Any Public Official may submit a written complaint alleging a minor violation of these Governance Norms, the Shafter Charter, the Shafter Municipal Code or state law by another Public Official. Such written complaint will be submitted to the City Clerk and immediately forwarded by the City Clerk to the City Manager and City Attorney. Within ten (10) days of the receipt of such complaint, the City Manager and/or City Attorney shall jointly prepare a warning letter to the offending Public Official informing them of the nature of the complaint received and providing information and counsel regarding how to conform their actions and/or behavior in accordance with the Governance Norms, Charter, Municipal Code and/or state law. The City Manager and City Attorney shall not be required to conduct any investigation as to allegations. However, they shall provide copies of the warning letter to the entire City Council Compliance Demand Letter. The submittal to a particular Public Official of a “Compliance Demand Letter” should be used for cases in which the body determines, based on review of the findings of an investigation, a more significant violation of these Governance Norms, the Charter, Municipal Code or state law have occurred, but the violation is considered not sufficiently serious to warrant censure. The matter will be properly agendized, and the Council will make a motion and vote during a public meeting whether to issue the Compliance Demand Letter. The named Public Official(s) will be provided appropriate notice, and, prior to the vote on the motion, an opportunity to provide a written or verbal response to the complaint(s) received. A Compliance Demand Letter to the named Public Official is distinguished from censure in that it is not punitive.
Censure. The residents of Shafter are entitled to responsible, fair, honest, and ethical City government. It is the Policy of the City of Shafter that all of its Public Officials shall abide by federal and state laws, the City Charter, City Municipal Code and the Governance Norms. Major violations of these provisions can subject the City to liability, affect the City’s budget, resources, plans and timelines, injure the good name of the City, and undermine the effectiveness of the City Council, its Board and Commissions as a whole. Such conduct is deemed to be subject to censure. A censure shall be considered an expression
of disapproval by the body, but carries no additional penalty or fine to be imposed.
Censure should be used for cases in which the governing body determines, based on the review of the findings of an investigation, the violation constitutes a serious offense or there have been multiple minor violations.
Censure Due Process/Procedure
1. Any two City Public Officials may initiate a censure process by jointly submitting a censure request to the City Clerk. The censure request shall be in writing, specify the name of the Public Official sought to be censured, and specify the alleged misconduct for which censure is sought.
2. Within 10 days of receipt of the censure request, the City Clerk shall inform the City Manager to notify the Public Official who is the subject of the requested censure, and the City Manager shall provide that Public Official with a copy of the written censure request.
3. The City Clerk shall thereafter place the censure request on the next regular agenda for initial consideration of the censure request by the governing body at a meeting occurring no later than 60 days after receipt of the censure request. The initial consideration of the censure may be heard at either a regular or special meeting.
4. At that meeting, the Public Officials who did not submit the complaint and the Public Official who is not the subject of the complaint, may by unanimous vote, direct that the censure hearing not move forward. Absent this unanimous vote, the censure hearing shall move forward.
5. If a censure hearing moves forward, the hearing will be conducted by the presiding officer, so long as the presiding officer is not the subject of the complaint. If the presiding officer is the subject of the complainant, then the hearing shall be presided over by the Public Official that is next in line (e.g. Mayor Pro Tem or Vice Chairperson).
In the event the presiding officer or Public Official that is next in line cannot conduct the hearing, then the longest serving Public Official that is not the subject of the complainant shall preside over the censure hearing.
6. Any censure requires a majority of the governing body (minimum of three (3) votes) to enact, and must be approved through resolution.
Forfeiture of Office for City Council. As stated in the City Charter, a councilmember shall be subject to forfeiture of their office if the councilmember:
1. Lacks any qualification for the office prescribed by this Chapter or by law, at any time during the term of office for which elected.
2. Violates any express provision of the Charter or this policy, or fails to execute or abide by any mandatory provision hereof.
3. Is convicted of a crime involving moral turpitude
4. Fails to attend three consecutive regular meetings of the Council without being excused by the Council.
5. Fails to attend 85% (eighty-five percent) of the meetings of the Council during any twelve month period, without having ben excused by the council.
6. Is found guilty of violating any other standards for the conduct of Public Officials, as established by ordinance.
Forfeiture Due Process/Procedure
The determination of forfeiture under subsections 1, 2, or 6 of the preceding section shall be made as follows:
1. Any one or more Councilmember shall file a complaint with the City Clerk. The complaint shall:
a. Be in writing;
b. Specify the name of the Councilmember who is believed to be subject to forfeiture; and,
c. Specify the alleged misconduct for which forfeiture is sought.
2. Within 10 days of receipt of the forfeiture complaint, the City Clerk shall inform the City Manager to notify the Councilmember who is the subject of the complaint, and the City Manager shall provide that Councilmember with a copy of the written complaint. a. The City Manager upon receiving notice from the Clerk, shall coordinate with the Human Resource Director to conduct an independent and objective fact finding investigation, the results of which will be provided to all Councilmembers through the City Attorney.
b. All records produced shall also be supplied to the Administrative Hearing Officer who will be named at a subsequent meeting.
3. The City Attorney shall thereafter arrange for an independent Administrative Hearing Officer who meets the following minimum requirements to be confirmed or rejected by majority vote of the entire City Council at a meeting held within sixty (60) days of receiving the complaint. At the same meeting at which the Administrative Hearing Officer is selected, the City Council shall also adopt procedures for the conduct of the hearing before the Administrative Hearing Officer. The Administrative Hearing Officer shall conform to the following:
a. Active membership with the California State Bar in good standing, not subject to current investigation;
b. Minimum of 5-10 years practice experience in California; c. Familiarity with the Administrative Adjudication Code of Ethics; d. Familiarity with the California Code of Judicial Ethics, and, e. Council shall approve the Administrative Hearing Officer through resolution at a special or regular meeting.
4. At a special meeting to deal solely with the complaint, the Administrative Hearing Officer shall have the right to order any investigation, interview witnesses or take any other action that is proper and responsive to the matter at hand.
5. A councilmember will be deemed to have forfeited office as of the date the hearing officer issues an order finding that a councilmember has violated the Charter or this policy.