Welcome Center Operational Values
1.Visitors Services
⚬ Trip planning, bookings, and recommendations
⚬ Public amenitites (including restrooms)
⚬ Support for weddings and large groups
2.Business & Economic
⚬ Promotes local retail and experiences
⚬ Drives referrals to hotels, wineries, and restaurants ⚬ Distributes program like Wine Passports
3.Destination Marketing & Promotion
⚬ Promotes city events and local activities
⚬ Digital displays highlighting business experiences
4.Data & Insights
⚬ Track visitor activity Guest Information Network (GIN) ⚬ Shares data with Visit Napa Valley for tourism strategy ⚬ Provides insights to support city planning and local business 5 5
Curated Monthly Events & Community Updates
Monthly publication distributed to residents,
visitors, and partners
Highlights:
• Local events + seasonal programming
• Community updates and key information
• Business and tourism-related happenings
• Serves as a centralized source of curated
local information
• Supports increased awareness and
participation in local events
6 6
Bringing Local History to Life
• Curated photo wall exhibit developed in partnership
with the local historical society
• Showcases historic images of St. Helena,
connecting visitors to the City’s heritage
• Serves as an accessible, “mini-museum” experience
within the welcome center
Supporting the 150th Anniversary Celebration
• Promoting St. Helena’s 150th anniversary events to
visitors
• Providing information, recommendation, and event
awareness to increase participation
Mustard Celebration
• An event for the community with food, beverages
and music
• Attendance went up +111% from previous year
Welcome Center Events + Features
7 7
St. Helena Merchandise + Swag
• Locally themed apparel, gifts, and
souvenirs
• Strengthens St. Helena’s identity and
brand recognition
• Provides visitors a tangible connection to
their experience
• Supports local storytelling and
community pride
We offer branded St. Helena merchandise that
extends the visitor experience beyond their stay.
8 8
Connecting Visitors to Local Experiences
We design and provide curated maps and themed trails that help visitors discover and engage with St. Helena’s businesses, art, and experiences.
• St. Helena Map
• Visit Napa Valley Map
• St. Helena Art Map
• Taco Trail
• Ale Trail
• Burger Trail
• Calistoga Map
• Yountville Map
• American Canyon Map
9 9
Welcome Center Executive Summary
Executive Summary
• Total Visitors Assisted -22k
• YOY Change up 5%
Key Highlights
• Trends of guests having NO plans
• Hotel bookings increased 10%
Visitor Origin Breakdown
• Local: Napa and San Francisco
• Domestic: Texas and New York
• International: Canada, Japan, Germany
among top visitors
Visitor Intent
• Wine Tourism
• Dining
• Lodging
• Events
• Retail/Shopping
• Wine Passport Purchasing
• Map/directional needs
10 10
Tourism Trends & Insights
Key Observations
• Increase in midweek travel, extending visitor stays beyond weekends
• Small growth in international visitation
• Rising demand for outdoor and experiential activities • Need for non-alcohol options
• More vistors arriving without fixed itineraries, seeking local guidance + recommendations
Seasonal Event Impacts
• Signature events / Wine Barrel Tree significantly boost visitation + local spending
• Visitor volume fluctuates with seasonal patterns, including peak harvest and holiday periods
• Weather and economic conditions influence travel behavior and length of stay
11 11
Lodging & Booking Data
• Average Length of Stay: 1–2 nights
• Booking Window: 0–6 days before arrival
• Booking Type: Primarily standalone bookings (vs. packages) Tourism Trends & Insights
• Top Revenue Drivers:
⚬ Lodging
⚬ Wine Experiences
⚬ Dining
12 12
Occupancy for 2025 FY
Hotel Occupancy landed 4% YOY.
13 13
Occupancy for March 2026
St. Helena ranks #2 in occupancy in the region at 65.7%, outperforming larger peer destinations. 14 14
Real-Time Visitor Planning Tools
• Live recommendations for dining, wineries,
events, + attractions
• Supports last-minute travelers (0–6 day
booking window)
• Encourages immediate visits to local
businesses
• Helps convert walk-in visitors into on-thespot decision makers • Turn inspiration into immediate action for
local spending.
Visitors can explore and plan their itineraries in real time using our in-center digital board. 15 15
Foot Traffic for 2026
Pedestrian traffic saw a healthy 5% lift, while vehicle traffic held steady .
16 16
Connecting Local Businesses to What’s Happening
Regular email updates to businesses on:
• Construction and infrastructure activity
• City events and tourism impacts
• Local happenings and seasonal trends
• Ensures businesses receive consistent and
timely communication
• Supports coordination between city
activity, tourism, and local commerce
• Helps businesses stay informed, prepared,
and engaged
17 17
Supporting Local Businesses: Public Restroom Access
• Reduces foot traffic strain on private
business restrooms
• Encourages visitors to stay longer and
explore downtown
• Improves overall cleanliness and
public health
• Provides ADA-accessible facilities for
all guests
• Acts as a reliable, clearly marked
resource for tourists
18 18
Passports-Online Visitors + Welcome Center Sales
19 19
Thank you
• The Welcome Center delivers measurable
impact through visitor services, business
support, and community connection.
• High visitor volume and strong year overyear
engagement
• Direct support for local businesses and events
• Increased visibility for St. Helena as a
destination
• Trusted source of information for visitors and
residents
20 20
StF} CantYgGt F17D20- vo4
WELCOME CENTER AGREEMENT BETWEEN THE CITY OF ST. HELENA AND THE ST. HELENA
CHAMBER OF COMMERCE
THIS WELCOME CENTER AGREEMENT (" Agreement") is made and entered into on July 22, 2025 Effective Date") by and between the City of St. Helena, a municipal corporation located in the County of Napa, State of California (" City"), and the St. Helena Chamber of Commerce, a California Non -Profit Corporation (" Chamber"). The City and Chamber are sometimes hereinafter referred to collectively as the " Parties."
RECITALS
A. City seeks to work with the Chamber of and the local business community to invest funding to market and promote St. Helena as a desirable tourist destination.
B. California Government Code Section 37110 provides the City with authorization to utilize City General Funds to, among other things, promote the City.
C. Chamber represents it is recognized by the Internal Revenue Service as a Section 501[ c][ 6] nonprofit organization.
D. Chamber represents it is directed by an elected Board of Directors from the local business community with a professional staff, and is organized and equipped to operate, staff and provide activities/ services at the Welcome Center on behalf of the City in accordance with this Agreement.
E. City and Chamber have previously entered into similar promotional and marketing services agreements.
F. The City seeks, and the Chamber desires, to further direct and focus the Welcome Center' s efforts to ensure that taxpayer funds are used exclusively to promote and markets businesses that are located within the City limits, along with other tourist facing entities following standard tourism practices that fall in alignment with a visitor center.
Therefore, for the consideration hereinafter specified, the Parties agree as follows:
Section 1. Scope of Services. Chamber shall provide the services outlined in Exhibit A attached hereto.
Section 2. Term of Agreement. The term of this Agreement shall commence on July 1, 2025, and shall terminate on June 30, 2026, unless sooner terminated in accordance with its terms.
Section 3. Compensation. For the Scope of Services provided in Exhibit A, the City will pay the Chamber the annual sum of ONE HUNDRED SIXTY THOUSAND DOLLARS ($ 160, 00) each year during the term of the agreement. Said payments shall be made in quarterly installments of FORTY THOUSAND DOLLARS ($ 40, 000.) toward the Welcome Center. Quarterly invoice will be paid, within fourteen ( 14) business days, once invoice is received from the Chamber of Commerce. Should the Chamber need these dollars sooner, the Chamber shall provide a written request to be approved at the discretion of the City Manager to advance funds.
Section 4. Accounting. On or prior to the Effective Date, the Chamber shall present the Chamber' sFull operating budget for the Welcome Center 2025-026 fiscal year and a copy of the prior fiscal year budget and actual expenditures incurred at the Welcome Center and annually in July for each subsequent year of the agreement ( collectively the " Financial Reports"). The Chamber shall account for all City funding provided under this Agreement and shall keep complete and accurate books and records for all expenditures associated with the City funding provided under this Agreement. Upon not less than 10 calendar days' notice from the City, the Chamber shall make available to the City and submit to inspection, review, and audit by the City and/ or other governmental agencies with jurisdiction, all the Chambers' books, records, and financial statements as it' s related to the Welcome Center.
Section 5. Performance Evaluation and Tracking. For the purpose of evaluating the effectiveness of the Welcome Center provided by the Chamber under this Agreement, the Chamber shall provide to the City a mid -year review on a date selected by the City, and a final written report at the end of the fiscal year. The mid -year review and final report shall include a report of all expenditures funded under this Agreement, and shall include the following information as of the date of reporting:
Statistics of visitor activity including the number of visitors to the St. Helena Welcome Center
Utilization and traffic count on the Chamber website.
Hours of operation and staffing levels at the St. Helena Welcome Center. The St. Helena Welcome Center is open at minimum, five days per week, of which the days and hours are set at the discretion of the Chamber.
Annual report attesting to the fact that taxpayer dollars have not been used to promote non -City of St. Helena businesses.
Status of projects/ programs outlined in Exhibit A, "Scope of Services," including, without limitation, dates, estimated attendees and expenditures.
The City Manager and the Chamber' sPresident/ CEOshall meet periodically to discuss and review marketing trends, business climate, etc., within St. Helena and the Napa Valley region and Special Events Productions.
Section 6. Independent Contractors. The Parties understand and agree that in the performance of its work and services under this Agreement, Chamber is and at all times shall remain a wholly independent contractor and not an officer, employee or agent of City. Chamber shall obtain no
rights or benefits that accrue to City employees. Consultant shall have no authority to bind City in any manner or to incur an obligation, debt or liability of any kind on behalf of or against City, whether by contract or otherwise, unless such authority is expressly conferred under this Agreement or is otherwise expressly conferred in writing by City.
Section 7. Indemnification by Chamber. The Chamber shall, upon the City' swritten demand and with legal counsel acceptable to the City, defend, indemnify, and hold harmless the City, its agents, officers, City Council members, and employees for all liability, actions, claims, damages, costs, or expenses, including reasonable attorney' sfees and legal expenses including expert fees and costs, which may be asserted by any person, including the Chamber, arising out of or in connection with the Chamber' sperformance of services under this Agreement.
Section 8. Indemnification by City. The City shall, upon the Chamber' swritten demand and with legal counsel acceptable to the Chamber, defend, indemnify, and hold harmless the Chamber, its agents, officers, and employees for all liability, actions, claims, damages, costs, or expenses, including reasonable attorney' sfees and legal expenses including expert fees and costs, which may be asserted by any person, including the City, arising out of or in connection with the City' s performance under this Agreement.
Section 9. insurance Requirements. Chamber shall procure and maintain for the duration of the Agreement insurance against claims for injuries to persons or damages to property which may arise from or in connection with the performance of the work hereunder by Chamber, its agents, representatives, or employees, as indicated:
A. Minimum Scope of Insurance. Coverage shall be at least as broad as:
1. Insurance Services Office Commercial General Liability coverage ( occurrence form CG 0001).
2. Insurance Services Office form number CA 0001 ( Ed. 1/ 87) covering Automobile Liability, code 1 ( any auto).
3. Workers' Compensation insurance as required by the State of California and Employer' s Liability Insurance.
B. Minimum Limits of Insurance. Chamber shall maintain limits no less than:
1. General Liability: $ 1, 000,00 per occurrence for bodily injury, personal injury and property damage including operations, products and completed operations, as applicable. If Commercial General Liability Insurance or other form with a General Liability Insurance or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to this project/ location or the general aggregate limit shall be twice the required occurrence limit.
2. Automobile Liability: $1, 000,00 per accident for bodily injury and property damage.
3. Employer' sLiability: $1, 000,00 per accident for bodily injury or disease.
C. Deductibles and Self -Insured Retentions. Any deductibles or self -insured retentions of 25, 000 or greater must be declared to and approved by the City.
D. Other Insurance Provisions. The commercial general liability and automobile liability policies are to contain, or be endorsed to contain, the following provisions:
1. The City, its agent, officers, officials, employees, and volunteers are to be covered as additional insured as respects: liability arising out of work or operations performed by the Chamber or Chamber' ssubconsultants; or automobile owned, leased, hired or borrowed by the Chamber.
2. For any claims related to Chamber' sconduct while performing the work pertaining to this agreement, the Chamber' sinsurance coverage shall be primary insurance as respects the City, its agents, officers, officials, employees and volunteers. Any insurance or selfinsurance maintained by the City, its agents, officers, officials, employees or volunteers shall be excess of the Chamber' sinsurance and shall not contribute with it.
3. Each insurance policy required by this clause shall be endorsed to state that coverage shall not be cancelled by either party, except after thirty (30) days prior written notice by certified mail, return receipt requested, has been given to the City.
4. Coverage shall not extend to any indemnity coverage for the active negligence of the additional insured in any case where an agreement to indemnify the additional insured would be invalid under Subsection ( b) of Section 2782 of the Civil Code.
E. Waiver of Subrogation. The workers compensation policy is to be endorsed with a waiver of subrogation. The insurance company, in its endorsement, agrees to waive all rights of subrogation against the City, its agents, officers, officials, employees and volunteers for losses paid under the terms of this policy which arises from the work performed by the named insured for the City.
F. The Acceptability of Insurers. Insurance is to be placed with insurers with a current A. M. Best' s rating of no less than A: VII, unless otherwise acceptable to the City.
G. Verification of Coverage. Chamber shall furnish the City with original certificates and amendatory endorsements effecting coverage required by this clause. The endorsements should be on forms provided by the City or on forms that conform to City requirements. All certificates and endorsements are to be received and approved by the City before work commences. The City reserves the right to require complete, certified copies of all required insurance policies, including endorsements affecting the coverage required by these specifications at any time.
Section 10. Nondiscrimination. The Chamber shall comply with all applicable federal, state, and local laws, rules, and regulations in regard to nondiscrimination in employment because of race, ancestry, color, sex, sexual orientation, gender, gender identity, gender expression, age, national origin, religion, material status, medical condition, or physical or mental disability.
Section 11. Governing Law. City and Chamber agree that the law governing this Agreement shall be that of the State of California.
Section 12. Compliance with Laws. Chamber shall comply with all applicable laws, ordinances, codes, and regulations of the Federal, State, and Local Agencies ( including, without limitation, the City).
Section 13. Disclosure/ Provision of Information. Brochures, maps, or other promotional materials produced by Chamber using the funds arising out of this Agreement may include the City logo on the material. Any information developed by Chamber pursuant to this Agreement shall be provided to the City upon request and Chamber expressly grants City full legal authority and license to use and distribute any such materials.
Section 14. Waiver. The Parties agree that a waiver, breach, or violation of any term or condition of this Agreement shall not be deemed to be a waiver of any other term or condition contained herein or a waiver of any subsequent breach or violation of the same or any other term or condition. The City' s acceptance of Chamber' sperformance of any work or services shall not be deemed to be a waiver of City' s rights or Chamber' sobligations under this Agreement.
Section 15. Assignment/ Delegation. Neither party hereto shall assign, sublet, or transfer any interest in or duty under this Agreement without the prior written consent of the other Party, and no assignment shall be of any force or affect whatsoever, and shall be void, unless and until the other Party shall have so consented.
Section 16. Conflict of Interest/ Anti- Fraud and Anti -Corruption Policies. The Chamber covenants that it presently has no interest and shall not acquire any interest, direct or indirect, which would conflict in any manner or degree with the performance of its services under this Agreement. The Chamber further covenants that in the performance of the Scope of Services under this Agreement, Chamber will not knowingly employ any person having any such conflict of interest with the City.
A. Consultant covenants that neither it, nor any officer or principal of its firm, has or shall acquire any interest, directly or indirectly, which would conflict in any manner with the interests of City or which would in any way hinder Consultant' sperformance of services under this Agreement. Consultant further covenants that in the performance of this Agreement, no person having any such interest shall be employed by it as an officer, employee, agent, or subcontractor without the express written consent of the City Manager. Consultant agrees to at all times avoid conflicts with the interests of City in the performance of this Agreement.
B. City understands and acknowledges that Consultant is, as of the date of execution of this Agreement, independently involved in the performance of non -related services for other governmental agencies and private parties. Consultant is aware of any stated position of City relative to such projects. Any future position of City on such projects shall not be considered a conflict of interest for purposes of this section.
C. Consultant understands and acknowledges City maintains an anti -fraud and anti -corruption policy to protect the City, its operations, and its employees from and against financial risks,
operational breaches, and unethical, fraudulent, and corrupt activities. Consultant represents and warrants that Consultant, its subcontractor( s) / subconsultant( s) and their respective employees providing services pursuant to the Agreement are (1) in good standing; (2) have not been previously investigated, convicted, or debarred for fraudulent or corrupt activities; 3) will not participate in fraudulent or corrupt activities, and ( 4) will take steps to ensure that its employees and subcontractor' s() / subconsultant' s() employees do not participate in any fraudulent or corrupt activities. Consultant acknowledges and agrees further that it has a duty to and will report to City any information or incident( s) about possible fraudulent or corrupt activities Consultant may discover, and will cooperate in any fraud or corruption investigation conducted, with respect to Consultant' sservice provided pursuant to this Agreement.
Section 17. Attorney' sFees. In the event either Party brings an action or proceeding for damages arising out of the other' s performance under this Agreement or to establish the rights or remedies of either party,
fees and costs as
the prevailing party shall be entitled to recover its reasonable attorney' s part of such action or proceeding or any post-. judgment legal proceedings.
Section 18. No Third -Party Beneficiaries. Nothing contained in this Agreement shall be construed to create, and the Parties do not intend to create, any rights or remedies to any person or entity not a Party to this Agreement. In the event that Chamber enters into any agreements with third parties in connection with the work and services provided under this Agreement, City shall be deemed an intended third -party beneficiary of such agreements.
Section 19. Notices. All notices and other communications required or permitted to be given under this Agreement shall be in writing, and shall be personally served or mailed, return -receipt requested, addressed to the respective Parties as follows:
CEO/ President
St. Helena Chamber of Commerce
1154 Main Street
St. Helena, CA 94574
City Manager
City of St. Helena
1088 College Avenue
St. Helena, CA 94574
Section 20. Prior Agreements. This Agreement, including all Exhibits attached hereto, represents the entire understanding of the Parties as to those matters contained herein. No prior oral or written understanding shall be of any force or effect with respect to those matters covered under this Agreement.
Section 21. Representations. Chamber represents it is recognized by the Internal Revenue Service as a section 501[ c][ 6] nonprofit organization, that it is directed by an elected Board of Directors from the local business community with a professional staff, and is organized and equipped to carry on the Scope of Services to be provided to the City in accordance with the terms of this Agreement.
Section 22. Entire Agreement/ Interpretation. Both Parties acknowledge that by entering into this Agreement, the City is not assuming any obligation to operate, supervise, or fund Chamber or any other obligations to Chamber other than those expressly provided in this Agreement. This Agreement constitutes the entire agreement among the Parties and may not be modified or changed, except by written instrument executed by both Parties. No provision of this Agreement is to be interpreted for or against either Party because that Party or that Party' s legal representative drafted such provision.
Section 23. Termination. This Agreement may be terminated prior to June 30, 2026, as follows:
By either Party, if the other Party fails to perform any of its obligations hereunder, within the time and in the manner provided, or otherwise violates any of the terms of this Agreement. The Party terminating the Agreement shall give 30 days written notice of such termination, stating the reasons for such termination in such event. Termination shall be effective 30 days following such written notice. Upon the termination of this Agreement by either Party, (1) any accrued but unpaid compensation due the Chamber shall be paid to the Chamber within thirty (30) days after receipt of the Chamber' sinvoice following such termination; and ( 2) Chamber shall repay to City within thirty ( 30) days after receipt of the Chamber' sinvoice following such termination the pro - rata portion of any quarterly payment remaining post -termination. Compensation to the Chamber or Chamber' sreimbursement to City due upon termination shall be prorated. For example, if the Agreement were terminated on February 28, 2026, then THIRTEEN THOUSAND THREE HUNDRED THIRTY THREE DOLLARS AND THIRTY THREE CENTS ($ 13, 333.) OF THE FORTY THOUSAND ($ 40, 000) of quarterly funds advanced on January 31 for Tourism Marketing and Promotion Efforts would be returned to the City for the services not performed during March 2026 of the installment period.
Section 24. Special Provisions. This Agreement is subject to the following special provisions:
The Parties are required to provide certificates of coverage for any agreed upon special events Event") should they occur and shall name each other as additional insureds for the Event, as set forth below.
Hold harmless: to the fullest extent permitted by law, Chamber shall hold harmless, defend at its own expense, and indemnify City its officers, employees, agents, contractors, consultants, and volunteers, from and against any and all liability, claims, losses, damages, or expenses, including reasonable attorney' sfees, arising out of, relating to, or resulting from all acts or omissions of contractor or its officers, agents, or employees in rendering services under this contract; excluding, however, such liability, claims, losses, damages, or expenses arising from City' ssole negligence, active negligence, or willful misconduct.
Hold harmless: to the fullest extent permitted by law, City shall hold harmless, defend at its own expense, and indemnify Chamber its officers, employees, agents, and volunteers, from and against any and all liability, claims, losses, damages, or expenses, including reasonable attorney' s fees, arising out of, relating to, or resulting from, all acts or omissions of City or its officers, agents, or employees in rendering services under this contract; excluding, however, such liability, claims,
losses, damages, or expenses arising from Contractor' ssole negligence, active negligence, or willful misconduct.
Both Parties shall procure and maintain for the duration of the agreement insurance against claims for injuries to persons or damages to property which may arise out of relate to, or result from the performance of the work hereunder by the respective party, its agents, representatives, or employees.
MINIMUM SCOPE AND LIMIT OF INSURANCE
Coverage shall be at least as broad as:
Commercial General Liability ( CGL): Insurance Services Office Form CG 00 01 covering CGL on an occurrence" basis, including products and completed operations, property damage, bodily injury and personal & advertising injury with limits no less than $ 1, 000,00 per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this project/ location (ISO CG 25 03 or 25 04) or the general aggregate limit shall be twice the required occurrence limit.
If the parties maintain broader coverage and/ or higher limits than the minimums shown above, the parties require and shall be entitled to the broader coverage and/ or the higher limits. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available.
Other Insurance Provisions
The insurance policies are to contain, or be endorsed to contain, the following. provisions:
Additional Insured Status
The parties, their officers, officials, employees, contractors, consultants, and volunteers are to be covered as additional insureds on the other party' s CGL policy with respect to liability arising
out of, relating to, or resulting from work or operations performed by or on behalf of the respective party, including liability arising out of, relating to, or resulting from materials, parts, or equipment furnished in connection with such work or operations. General liability coverage can be provided in the form of an endorsement ( at least as broad as ISO Form CG 20 10 11 85 or both CG 2010, CG 20 26, CG 20 33, or CG 20 38; and CG 20 37 forms if later revisions used).
Primary Coverage
For any claims related to this contract, the insurance coverage shall be primary insurance coverage at least as broad as ISO CG 20 0104 13 as respects to the parties, its officers, officials, employees, and volunteers. Any insurance or self- insurance maintained by the parties, its officers, officials, employees, or volunteers shall be excess and shall not contribute with it.
Notice of Cancellation
Each insurance policy required above shall state that coverage shall not be canceled, except with notice.
Acceptability of Insurers
Insurance is to be placed with insurers authorized to conduct business in the state with a current A. M. Best' srating of no less than A: VII, unless otherwise acceptable to the parties.
Claims Made Policies
If any of the required policies provide coverage on a claims -made basis:
1. The Retroactive Date must be shown and must be before the date of the contract or the beginning of contract work.
2. Insurance must be maintained and evidence of insurance must be provided for at least five (5) years after completion of the contract of work.
3. If coverage is canceled or non -renewed, and not replaced with another claims- made policy form with a Retroactive Date prior to the contract effective date, the Consultant must purchase " extended reporting" coverage for a minimum of five ( 5) years after completion of contract work.
Verification of Coverage
The parties shall furnish the other with original Certificates of Insurance including all required amendatory endorsements ( or copies of the applicable policy language effecting coverage required by this clause) and a copy of the Declarations and Endorsement Page of the CGL policy listing all policy endorsements before work begins. However, failure to obtain the required documents prior to the work beginning shall not waive the Consultant' sobligation to provide them. The parties reserve the right to require complete, certified copies of all required insurance policies, including endorsements required by these specifications, at any time.
Subcontractors
Consultant shall require and verify that all subcontractors maintain insurance meeting all the requirements stated herein, and Contractor shall ensure that City is an additional insured on insurance required from subcontractors.
Special Risks or Circumstances
The parties reserve the right to modify these requirements, including limits, based on the nature of the risk, prior experience, insurer, coverage, or other special circumstances.
IN WITNESS WHEREOF, the Parties hereto have accepted, made, and executed this Agreement upon the terms, conditions, and provisions above stated, the day and year first above written.
Chamber:
lnn, C M- 5a 4z1 r
By. :. Ga' 4 -€aiatr f9!. N854P n,, ' CFI
Name: Amy Carabba- Salazar
Title: CEO/ President
City:
By: --:
Name: Anil Comelo
Title: City Manager
Exhibit A Scope of Services
St. Helena Chamber of Commerce Tourism Welcome Center Agreement The St. Helena Chamber of Commerce (" Chamber") shall use its best efforts to proactively market the City of St. Helena, and downtown merchants/ businesses through the Welcome Center. The Chamber' sWelcome Center marketing and promotional efforts shall include, without limitation, the following activities:
Daily Operations
Operate, staff and promote the Welcome Center located at 1154 Main Street, St.
Helena, C. 94574
Promote the City of St. Helena, its businesses and downtown climate through the Operate and staff a Welcome Center at minimum five days per week at the discretion of the Chamber CEO.
Provide public restrooms for the City of St. Helena on Main Street Information & Wayfinding
Provide maps, guides, brochures, and Visit Napa Valley/ local publications Offer directions and transportation info
Recommend attractions, landmarks, and scenic routes
Explain regional history and cultural context
Visitor Assistance
Help plan itineraries or day trips
Answer questions about parking, weather, etc.
Assist with bookings for accessibility or mobility needs for visitors Help resolve travel issues for visitors
Promote Local Businesses prioritizing City Limits, but not limited to other recommendations following standard welcome center tourism practices.
Refer visitors to local restaurants, wineries, shops, etc.
Showcase brochures or business cards from local partners Offer exclusive discounts or coupons for local accommodations Bookings
Help book lodging ( hotels, inns, B&Bs) in St. Helena
Facilitate reservations for experiences ( wine tastings, dining reservations, excursions, etc.)
Develop inspiration guides for travelers
Destination Marketing
Act as a physical extension of our destination marketing organization (DMO) the St.
Helena Chamber
Reinforce the destination' sbrand with signage and visuals Data Collection & Reporting
Track visitor counts and areas of visitation
Collect origin data to inform tourism trends
Report visitation patterns to Visit Napa Valley in quarterly GIN meetings Annual report attesting to the fact that taxpayer dollars have not been used to promote non -City of St. Helena businesses.
Welcome Center Agreement Between City and
Chamber
Final Audit Report 2025- 07- 30
Created: 2025- 07- 23
By' Mandy Kellogg ( mkellogg© cityofsthelena. org)
Status' Signed
Transaction ID CBJCHBCAABAAOHvRBKI1xERG- 6„ AO5OZfLmN1G3NDKB_ Welcome Center Agreement Between City and Chamber" Histo ry
ti Document created by Mandy Kellogg ( mkellogg@cityofsthelena. org) 2025- 07- 23 - 5' 32 04 PM GMT
Document emailed to Amy Carabba- Salazar (amy@sthelena. com) for signature 2025- 07- 23 - 5 32: 08 PM GMT
t Email viewed by Amy Carabba- Salazar (amy@sthelena. com) 2025- 07- 23 - 5: 36.9 PM GMT
5 Email viewed by Amy Carabba- Salazar (amy@sthelena. com) 2025- 07- 30 - 5 42 52 PM GMT
eliat Document e -signed by Amy Carabba- Salazar (amy@sthelena. com) Signature Date 2025- 07- 30 - 5 43 10 PM GMT - Time Source server Document emailed to Anil Comelo ( acomelo@cityofsthelena. gov) for signature 2025- 07- 30 - 543: 12 PM GMT
1i Email viewed by Anil Comelo ( acomelo@cityofsthelena. gov) 2025- 07- 30 - 5 56 25 PM GMT
do Document e -signed by Anil Comelo ( acomelo@cityofsthelena. gov) Signature Date 2025- 07- 30 - 5 57' 08 PM GMT - Time Source server 0 Agreement completed.
2025- 07- 30 - 5 57 08 PM GMT
13 Adobe Acrobat Sign
AMENDMENT NO. 1
TO THE WELCOME CENTER AGREEMENT WITH THE CITY OF ST HELENA CHAMBER OF COMMERCE; STH CONTRACT NO: FY2026-004 TO EXTEND THE TERMS OF THIS AGREEMENT AT THE SAME ANNUAL CONTRIBUTION.
This first Amendment to Welcome Center Agreement STH Contract: FY2026-004 dated July 22, 2025 (“Agreement”) is made as of this __ Day of June 2026 by and between the City of St. Helena, a municipal corporation (“City”), and the St Helena Chamber of Commerce (“Chamber”).
RECITALS
A. On July 22, 2025, the City and Chamber entered into the Agreement for Chamber to provide Welcome Center Services; and
B. The City of St. Helena is committed to ensuring the Welcome Center continues to provide services to tourists in support of St Helena businesses; and
C. The City of St. Helena and Chamber are looking to approve a change order in the amount of $160,000 for Fiscal Year 2026-2027 and $160,000 for Fiscal Year 2027-2028 subject to the City’s budget adoption process.
AGREEMENT
NOW, THEREFORE, in consideration of the promises and of the mutual covenants and Agreements herein contained, for good and valuable consideration, the adequacy of which is hereby acknowledged, the parties agree to amend the Agreement as follows:
1. The Scope of Work as attached to the Agreement remains in effect.
2. Section 2. Term, is amended to read as follows:
“The term of this Agreement shall commence on July 1, 2025 and shall terminate on June 30, 2028, unless sooner terminated in accordance with its terms.”
3. Section 3. Compensation, is amended to read as follows:
“… Manager to advance funds. Compensation shall not exceed $160,000 for Fiscal Year 2026-27 and $160,000 for Fiscal Year 2027-28.”
All other terms of the Agreement shall remain in full force and effect.
Entered as of the day and year first above stated.
CHAMBER:
Signatures of Authorized Persons:
By:
Print Name:
Title:
CITY OF ST. HELENA
a Municipal Corporation
By:
Print Name: James McCann
Title: Interim City Manager
APPROVED AS TO FORM:
Ethan Walsh, City Attorney