Cities Index.
Agenda packet

City Council and Concurrent Authorities
April 14, 2026

Document
Agenda packet
Meeting
April 14, 2026
Body
City Council and Concurrent Authorities
Pages
219
Original file
92.7 MB
Text extracted from the city's file for reading and search. Open the original on www.stocktongov.com. That file is the official record.

EXHIBIT 1
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I
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ATTACHMENT B
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ATTACHMENT C
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ATTACHMENT C
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ATTACHMENT C
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ATTACHMENT C
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ATTACHMENT C
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ATTACHMENT C
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ATTACHMENT C
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Resolution No.

STOCKTON CITY COUNCIL
RESOLUTION APPROVING THE 202 5 ANNUAL REPORT AND 202 6 PROPOSED

SERVICE PLAN AND OPERATING BUDGET FOR THE STOCKTON TOURISM

BUSINESS IMPROVEMENT DISTRICT

In December 2010, the City Council established the formation of the Stockton Tourism Business Improvement District (STBID) to provide services to the District, including the promotion of Stockton as a business, conference, sports, and visitor destination; and

The STBID was renewed in 2015, and most recently in 2024 for an additional ten years, set to expire on December 31, 2035; and

The City of Stockton (City) contracts with the Stockton Convention & Visitors Bureau (Visit Stockton) to manage the District’s funds and provide services; and

The contract requires Visit Stockton to submit an Annual Report from the prior year and a proposed Service Plan and Operating Budget for the upcoming year for review, comment, and approval; and

The STBID serves as an important economic development tool to grow and enhance not only the tourism sector in Stockton, but also a positive image of the community to visitors; now, therefore,

BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF STOCKTON, AS FOLLOWS:

1. The City Council hereby approves the 202 5 Annual Report and 2026 Proposed Service Plan and Operating Budget (Exhibits 1 & 2 ), copies of which are attached hereto and incorporated by reference , which includes $1,900,000 from the annual assessment of 5% per hotel room, per night, as adopte d in the STBID for marketing and promoting Stockton as a tourist, meeting, and event destination.

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1032

2. The proposed amounts of the assessments are in compliance with SMC Chapter 3.96 and those portions of the California Streets and Highway Code Division 18, Part 7, the “Property and Business District Law of 1994”, made applicable by SMC Chapter

3.96, and the charge is levied without regard to property valuations.

3. The City Manager, or designee, is hereby authorized to take whatever actions are necessary and appropriate to carry out the purpose and intent of this Resolution.

PASSED, APPROVED, and ADOPTED April 14, 2026 .

CHRISTINA FUGAZI
Mayor of the City of Stockton
ATTEST:

KATHERINE ROLAND, CMC, CPMC
City Clerk of the City of Stockton
1033

ANNUAL REPORT &
2026 SERVICE PLAN
2025
EXHIBIT 1
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A LETTER FROM THE CEO
As I reflect on the past year, I’m proud of the momentum Visit Stockton has built and the clarity we’ve gained about where we’re headed. While the visitor economy continues to face shifting travel patterns and economic pressures, our focus has remained steady: support our hospitality partners, strengthen community pride, and position Stockton as a destination worth choosing.

This year, our work centered on impact over activity. We prioritized initiatives that delivered measurable value, elevated Stockton’s visibility, and reinforced the relationships that make our destination stronger.

From signature events and marketing efforts to community engagement and research, our team stayed focused on what matters most.

Tourism continues to play a meaningful role in
Stockton’s economy, supporting local jobs,
generating tax revenue, and driving spending
across hospitality, dining, retail, and
entertainment. While regional travel trends
reflect ongoing shifts in visitor behavior,
Stockton remains a key destination within the
Central Valley.

THE IMPACT OF TOURISM
-Robyn
Internally, our team remained focused on data-driven storytelling and collaboration. We’re using research and analytics to fine-tune our campaigns and ensure that each dollar invested works harder for our destination and our partners. Each event continues to drive meaningful economic impact by filling hotels, energizing restaurants, and spotlighting Stockton’s welcoming spirit. I am incredibly proud of the Visit Stockton team and thankful for the dedication of our board, partners, and community. Your collaboration and belief in this city continue to drive our success. Together, we’re not just promoting a destination, we’re sharing the story of a community whose creativity, energy, and heart make visitors want to stay.

Looking ahead to 2026, we are building on that foundation with clear priorities, thoughtful stewardship of resources, and a continued commitment to collaboration. The year ahead is about sharpening our focus, strengthening partnerships, and ensuring Visit Stockton remains a trusted leader for our community and stakeholders.

EXHIBIT 1
1035
DIRECT TRAVEL IMPACT 2024
Direct Travel Impact Data, compiled by Dean Runyan Associates, measures the economic contribution of travel to and through Stockton, including visitor spending, employment supported, earnings, and tax revenue generated by travel-related activity.

$374.5M

DIRECT TRAVEL SPENDING
+3.2%

YEAR OVER YEAR CHANGE
$28.4M

TOTAL TAX GENERATED
+4.1%

YEAR OVER YEAR CHANGE
VISITORS SPENT OVER $1 MILLION A DAY IN

STOCKTON THRU DIRECT TRAVEL SPENDING
THE STATE OF TOURISM IN STOCKTON 2025

OCCUPANCY
2025 2024 2023
0% 10% 20% 30% 40% 50% 60%

57.4%

56.0%

59.9%

AVERAGE DAILY RATE
2025 2024 2023
$0 $20 $40 $60 $80 $100 $120
$108.70
$114.02
$117.13

ROOM NIGHTS
2025 2024 2023
0 100,000 200,000 300,000 400,000 500,000
474,080
462,583
487,558
YOY
Change
+2.5%
-6.5%
-6.2%
YOY
Change
-4.7%
-2.7%
+0.3%
YOY
Change
+2.5%
-5.1%
-3.8%
Presented here are the consolidated findings from the most recent STR data. Following declines in occupancy and room nights in 2024, 2025 closed with improving demand and increased overnight stays. While average daily rate softened during the year, overall performance reflects shifting market conditions and evolving travel behavior. Visit Stockton remains focused on strategies that support overnight visitation, hotel performance, and long-term destination growth.

EXHIBIT 1
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PDGA CHAMPION’S CUP

STOCKTON

RESTAURANT WEEK
MAY 1-4, 2025
JANUARY 17-26, 2025
160 professional disc
golfers from across the
globe came to play at
Swenson in one of the
most elite competitions
in the world.
29 local restaurants
participated in this 15th
annual promotion that
drives traffic to eateries
during a historically slow
time of year.
2025 IN REVIEW

SIGNATURE EVENTS

AND INITIATIVES
Throughout the year, Visit Stockton focused on initiatives that strengthened visitation, supported local partners, and reinforced Stockton’s identity as a vibrant and welcoming destination. Below are highlights.

HOLLYWOOD NORTH
JUNE 9-12, 2025
A production team of
200 brought Hollywood
to Stockton to work on a
new television show at
University of the Pacific.

PACIFIC CUP WATER POLO

TOURNAMENT
APRIL 12-13, 2025
Codestack brought their
annual conference home
to Adventist Health Arena
where over 500 attendees
gathered to discuss
educational technology.

For the 2nd year in a row,
the nation's top water polo
teams came to compete at
University of the Pacific.

Sponsored in part by
Visit Stockton.

STOCKTON RESIDENT

SENTIMENT SURVEY
JULY 2025
Visit Stockton partnered with
University of the Pacific’s
Eberhardt School of Business
to launch the 3 installment of
the Stockton Resident Survey.

Results coming in May of 2026.
rd
CSCLIVE25
OCTOBER 1-3, 2025

FEAST AT THE FOX
SEPTEMBER 19, 2025
The 6 annual farm to
table dining experience
benefitting SJDC Culinary
Arts. In partnership with
The City of Stockton. With
support from The Kitchen
@ StoneBrier.
th

VISIT STOCKTON PACIFIC

INVITATIONAL
OCTOBER 9-11, 2025
17 teams from across
the western United
States went head to
head at The Reserve at
Spanos Park at this
annual competition.

EXHIBIT 1
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SIGNATURE EVENTS

AND INITIATIVES

CONTINUED
OCTOBER 17-19, 2025
This international showcase
welcomed more than 700
dancers along with
spectators to Stockton
while celebrating
Polynesian culture.

TE FA'A NŌ TE 'ORI

TAHITIAN DANCE FESTIVAL
Visit Stockton entered into a strategic partnership with Airstream Ventures at the end of 2025 to expand Stockton’s presence in the sports tourism market. Airstream Ventures specializes in connecting destinations with tournament
organizers and national governing bodies, helping
communities
attract events that generate overnight
stays and economic activity. Through this partnership,
Airstream Ventures will assist with event recruitment and event servicing, while Visit Stockton will lead local
coordination and work alongside community partners to
support successful events. This collaboration strengthens Visit Stockton’s ability to pursue new sports tourism
opportunities and position the city to host more regional and national competitions in the years ahead.

SPORTS TOURISM DEVELOPMENT

MARKETING MATERIALS
DESIGNED IN 2025
This three-day event
brought leaders from
across the state to
Downtown Stockton and
highlighted the strengths
of our region.

CALIFORNIA FORWARD

ECONOMIC SUMMIT
OCTOBER 22-24, 2025
EXHIBIT 1
1038

VOLLEYBALL

GIVEAWAY

EVENT CALENDAR

PROMOTION

MOVE-IN DAY TIGERS PROWLIN

THE MIRACLE MILE

ORANGE & BLACK BALL

WELCOME DISPLAYS CONFERENCE

TABLING

UNIVERSITY

OF THE PACIFIC

ONGOING ENGAGEMENT

WITH HOTEL PARTNERS

HOTEL PARTNER MIXERS HOTEL VIDEOS
Visit Stockton collaborates with
University of the Pacific throughout the
year to support campus and athletics
events, engage students and families,
and introduce new visitors to the
wonderful things Stockton has to offer.

Visit Stockton continued to prioritize strong
relationships with our hotel partners. Throughout
the year, the team worked closely with them to
support hosted events, improve the visitor
experience, and strengthen Stockton’s reputation
as a welcoming destination.

Efforts included creating welcome displays for
conferences and tournaments, participating in
conference tabling opportunities, hosting a hotel
partner mixer to strengthen communication and
collaboration, and producing a hotel highlight
video program to help showcase local properties
to meeting planners and event organizers.

These initiatives help ensure our partners remain
visible, supported, and positioned to benefit from
increased visitation.

EXHIBIT 1
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ATHENA AWARDS TULEBURG PRESS STOCKTON KINGS STATE OF THE CITY

SAN JOAQUIN

PRIDE FEST

STOCKTON PORTS

BASEBALL GAME

NATIONAL

NIGHT OUT

MABLE BARRON

CAREER DAY

ELEANOR BY WOMEN UNITED

FAHNS AWARD

HONOREE

CHAMBER GOLF

TOURNAMENT

HOSTING LSAA

OPEN HOUSE

UNITED WAY

GIVING CAMPAIGN

ART EXPRESSIONS

SOUPER SUPPER

SCT BLACK &

GOLD GALA
HAGGIN Á LA CARTE
C
O
M
M
U
N
I
T
Y
E
N
G
A
G
E
M
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N
T
Visit Stockton’s work extends beyond attracting visitors. Throughout the year, we remained present in the community, supporting local events, engaging residents, and strengthening relationships with our partners.

UNBOUND

STOCKTON TOUR

ADVENTIST

HEALTH ARENA

TRICK OR SUITE
EXHIBIT 1
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MARKETING

SNAPSHOT
STRATEGIC MOVES IN 2025
Our marketing efforts focused on visibility, relevance, and performance across digital platforms, social media, and owned channels.

Views
Watch Time

1.5M

7.5k hrs
183%
78%
Click thru Rate

4.1%
Engaged Sessions
New Users
443k
541k
Direct Acquisition
142.6k
Page Views
Organic Social

1.2 Million

21.6k
Organic Search
261.4k

YOUTUBE

WEBSITE

88.3k
100k

2.6%
185.7k

IMPRESSIONS

7.03M

ENGAGEMENT

ENGAGEMENT RATE

PER IMPRESSION

POST LINK CLICKS

TOTAL AUDIENCE

SOCIAL MEDIA

PERFORMANCE
Emails Sent
Open Rate
404,102

49.2%
Click Rate
Unsubscribe Rate

5.7%
.10%

WEEKLY EVENTS EMAIL
TOP 10 BLOGS
Things To Do in Stockton According to Tripadvisor
Fun For The Whole Family
Top Restaurants in Stockton According to Tripadvisor
The Hauntings of Stockton
Halloween Happenings in Stockton
Farmers’ Markets Near Stockton
Stockton, California Crab Feed Season
How Stockton Joined the Marvel Universe
Holiday Family Fun in Stockton
Filmed in Stockton
Reorganized internal departments and refined job descriptions to better align staff roles, improve operational efficiency, and support Visit Stockton’s evolving priorities.

Established the Director of Community Engagement & Brand Development position and filled the role through an internal promotion, following an extensive search, recognizing strong qualifications and experience within the team.

Conducted extensive research and planning in preparation for the launch of the Visit Stockton Ambassador Program in 2026.

Engaged a social media marketing agency to develop and launch a digital marketing training program for local partners beginning in 2026.

Strengthened collaboration with local partners, venues, and hospitality stakeholders to support tourism growth and community engagement.

EXHIBIT 1
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2026

SERVICE PLAN
General Overview
The current Stockton Tourism Business Improvement District (TBID) was established effective January 1, 2025 by the Stockton City Council and expires December 31, 2035. The current TBID assessment levies a 5% fee per hotel room, per night. The plan includes a

0.5% increase in year six to 5.5%. The funds are used for the marketing and promotion of Stockton, targeted toward increasing overnight stays. The assessment is applied to all lodging establishments within the city limits of Stockton; at this time there are no proposed changes to the boundary of the district.

INCLUDED IN THIS ANNUAL SERVICE PLAN ARE THE STRATEGIES AND OBJECTIVES OF VISIT STOCKTON FOR THE YEAR ENDING DECEMBER 31, 2026.
2025 BUDGET OVERVIEW
The attached budget is in compliance with the percentage thresholds set forth in the Stockton Tourism Business Improvement District Management District Plan approved by City Council in November of 2024.

TBID
Assessme
nt
$1,900,000
Fund Balance
from Previous
Year
$649,000
Misc. Revenue
(Events, Contracts,
etc.)
$10,350
Note: The fund balance carried into 2026 reflects a combination of timing differences in year end expenses and temporary savings resulting from organizational staffing transitions during 2025. These savings were not the result of reduced programming or marketing investment, but rather a transition period as Visit Stockton repositioned its structure for long term effectiveness. In 2026, these funds will be strategically redeployed to strengthen organizational capacity, advance destination development initiatives, support targeted marketing opportunities, and maintain prudent operating reserves to ensure stability should travel demand or economic conditions fluctuate. This budget also includes a 5% contingency fund allotment of $95,000 (5% of $1,900,000) as per the TBID Management District Plan.
2026 ANTICIPATED REVENUE
$2,559,350
EXHIBIT 1
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2026 Objectives
Objective 1: Support hotel performance and overnight visitation.

Visit Stockton will continue destination marketing efforts aimed at increasing overnight stays and reducing hotel leakage. Marketing and sales efforts will highlight Stockton’s meeting spaces, sporting venues, and visitor experiences to position the city as a competitive destination for meetings, events, and leisure travel.

Objective 2: Strengthen organizational capacity.

Visit Stockton will continue refining staff roles, responsibilities, and internal processes to improve operational efficiency. As new team members are hired and onboarded, the organization will prioritize training, collaboration, and alignment with Visit Stockton’s strategic priorities.

Objective 3: Launch a new Visit Stockton Ambassador Program.

Visit Stockton will develop and launch a renewed Visit Stockton Ambassador Program designed to educate residents and local employees about the importance of tourism to Stockton’s economy while deepening awareness of the city’s unique assets, experiences, and stories. The program will encourage participants to actively welcome visitors, support local events and businesses, and help champion opportunities that attract activity and investment to Stockton.

Objective 4: Provide digital marketing education for local partners. Visit Stockton will offer digital marketing training opportunities for local businesses and nonprofit organizations to strengthen their ability to promote their own activities and contribute content that supports broader destination marketing efforts.

Objective 5: Expand sports tourism opportunities.

Visit Stockton will work with Airstream Ventures and local partners to identify, recruit, and support sporting events that generate overnight stays and economic impact for the community.

EXHIBIT 1
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CONFIRMED HOSTED EVENTS FOR 2026:

FEBRUARY 20-21: CIF SAC-JOAQUIN SECTION BOYS AND GIRLS WRESTLING MASTERS -

ADVENTIST HEALTH ARENA
FEBRUARY 20-21: VISIT STOCKTON DII GOLF INVITATIONAL - THE RESERVE AT SPANOS PARK APRIL 10-12: AMERICAN JUNIOR GOLF ASSOCIATION VISIT STOCKTON PREVIEW- SWENSON

PARK GOLF COURSE
APRIL 20-22: NCAA DIVISION II 2026 CCAA MEN'S AND WOMEN'S GOLF CHAMPIONSHIPS -

THE RESERVE AT SPANOS PARK
APRIL 22-26: WCC TENNIS CHAMPIONSHIPS - UNIVERSITY OF THE PACIFIC MAY 7-9: NCAA DIVISION II MEN’S GOLF SOUTH CENTRAL/WEST REGIONAL - THE RESERVE AT

SPANOS PARK
MAY 21–24: OTB OPEN (DISC GOLF PRO TOUR+ EVENT) - SWENSON PARK GOLF COURSE OCTOBER 11-14: VISIT STOCKTON PACIFIC GOLF INVITATIONAL - THE RESERVE AT SPANOS PARK
EXHIBIT 1
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ADMINISTRATION & OPERATIONS
Robyn Camino , CEO and Film
Liaison @ Stockton & San Joaquin
Film Commission

MARKETING & COMMUNICATIONS
Christa Griffith , Director of
Community Engagement & Brand
Development
Anthony Esteves , Content Manager

MEET THE TEAM
George Kaplanis, President
Omega Hospitality
Wes Yourth, Vice President
University of the Pacific
Susan Obert, Treasurer
Haggin Museum
Alex Munro
Hilton Stockton
Rhona Miles
University Plaza Waterfront Hotel
Isadora Harness
Marriott Properties
Jai Patel
Red Roof Inn
Michael Blower, Council Appointee
Council Member Dist. 3
City of Stockton

BOARD OF DIRECTORS

WHO WE ARE
Visit Stockton is th e official destination marketing
organization for Stockton, California and a s s uch,
is charged with the promotion and marketing of
the City of Stockton a s a leisure travel, sports,
events, and meetings destination. Founded in
1979 as a 501(c)6, non-profit corpor ation, Visit
Stockton is dedicated to positively impacting the
loca
l economy through its programming and
elevating civic pride while h ighlighting the
Stockton c ommunity as a positive place to work,
live, and visit. Visit Stockto n is funded in
partnership with local hotel properties through
the Stockton Tourism Business Improvement
District.

MISSION STATEMENT
Visit Stockton is dedicated to enhancing the
region’s
Quality of Life by collaboratively le ading
the promotion of our richly diverse community
and advocating for initiatives th at will enhance
the city’s Quality of Place.

VISION STATEMENT
Stockton is w idely respected as a diverse and
welcoming community, providing unique and
authentic experiences and opportunities for all.

ORGANIZATIONAL VALUES
ACCOUNTABILITY • HAVE FUN • EXCELLENT
SERVICE • GIVING BACK • LEARN AND IMPROVE
The Board of Directors meets
bi-monthly, and the public is
welcome and encouraged to attend.

EXHIBIT 1
1045
Total
INCOME
TBID Assessment 1,900,000.00
Events/Contracts/Misc.Income 10,350.00
Fund Balance from Previous Year 649,000.00
Total Revenue $2,559,350.00

EXPENSES

ADMINISTRATION & OPERATIONS
Administgration & Operations, Office Expenses,
Salaries, Taxes & Benefits $308,030.00

SALES & MARKETING
Marketing/Promotions, Website, Research/Data,
Public Relations, Professional Development,
Printing, Hospitality, Ambassador Program,
Community Sponsorships
762,900.00
Sports/Event Sponsorships, Trade Show Expenses 223,500.00 Events/Contracts 18,500.00
Salaries, Taxes & Benefits - Sales/Marketing
Total Sales & Marketing
Total Expenses
Net Operating Income
TBID Contingency & Renewal - 5%
Remaining Strategic Allocation
Total Other Expenses
Net Other Income
642,600.00
$1,647,500.00
$1,955,530.00
$603,820.00
95,000.00
$508,820.00
603,820.00
(603,820.00)
Net Revenue 0.00
Visit Stockton
Budget Overview
January - December 2026
Note:The fund balance carried into 2026 reflects a combination of timing differences in year end expenses and temporary savings resulting from organizational staffing transitions during 2025. These savings were not the result of reduced programming or marketing investment, but rather a transition period as Visit Stockton repositioned its structure for long term effectiveness. In 2026, these funds will be strategically redeployed to strengthen organizational capacity, advance destination development initiatives, support targeted marketing opportunities, and maintain prudent operating reserves to ensure stability should travel demand or economic conditions fluctuate.

EXHIBIT 2
1046
City of Stockton
Legislation Text
File #: 26-0440, Version: 1

DISCUSSION AND THE POSSIBLE ACTION TO REMAIN OR REMOVE THE NAME CESAR

CHAVEZ FROM CITY FACILITIES

RECOMMENDATION
The City Council will lead the discussion on the name of the Cesar Chavez Stockton San Joaquin County Public Library and provide direction to staff on whether the name Cesar Chavez should remain or be removed from the Stockton San Joaquin County Public Library.

Should the City Council decide to remove the name Cesar Chavez from the Stockton San Joaquin County Public Library, the City of Stockton has an established policy for naming city facilities. The purpose of the policy is to establish uniform guidelines for the naming of City facilities, parks, and other City properties. (Attachment A - Naming of Facilities Policy).

Attachment A - Naming of Facilities Policy
City of Stockton Printed on 4/9/2026Page 1 of 1
powered by Legistar™
1047
SUBJECT: NAMING, CITY FACILITIES, PARKS, PROPERTY NUMBER: 15.02 RESPONSIBLE OFFICER:

City Manager
EFFECTIVE DATE:

Octoper 10, 2022
DIRECTIVE OWNER:

City Manager
LAS
d-tJ!:erU7P,D2AOOT8ED:

DIRECTIVE CONT ACT:

City Manager's Office ' )k!:

I Tl 7% '% _
'_; Y 1 !Sack
DIRECTIVE 'c,)-
The purpose of this directive is to establish uniform guidelines for the naming of City facilities, parks, and other City property. This directive does not apply to naming City streets and facilities designated for naming rights.

RELEV ANT AUTHORITY
City Charter Section 1201

RELATED CITY POLICIES
Naming of City Facilities, Parks, and Property 15.02.01 0

RELATED CITY PROCEDURES
Naming of City Facilities 15. 02.01 0. 01

FREQUENTLY ASKED QUESTIONS
N/A

UPDATE HISTORY
01/02/1974 - Adopted by Resolution No. 30,999
08/22/1977 -AmertdedbyResolutionNo. 34,445
01/02/1985 -AmendedbyResolutionNo. 85-0015
10/10/2000 -Amended by Resolution No. 00-0495
05/07/2002 -Amended by Resolution No. 02-0361
10/07/2008 - Amended by Resolution No. 08-0407

ATTACHMENT A
1048
NAMING OF CITY Fh5itmffis,' Pants', ,15.0:2JOiO
SUBJECT: NAMING, CITY FACILITIES, PARKS, PROPERTY NUMBER: 15.02.010 RESPONSIBLE OFFICER:

City Manager
EFFECTIVE DATE:

October 10, 2022
POLICY OWNER:

Director of Community Services
L.ASl
Or:toq
' UPDATED:
er 7, 2008
POLICY CONT ACT:

Director of Community Services ,: PPI
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fl
POLICY
1 ) Naming of City facilities, parks and buildings within parks, and other designated properties are subject to approval by the City Council.
2) A list of nominated names for facilities, parks, and properties (the "Master List") will be established by the City Manager and maintained by the Community Services Department ("Department") 3) Staff in the Department with responsibility for the facility, park, or property will facilitate the naming process in accordance with 15.02.010.01. Naming must adhere to geographic, topographic, or historical significance generally recognized and known within the City of Stockton or San Joaquin County. In considering naming, staff shall solicit help from historical societies, cultural organizations, or other groups having knowledge or the area.
4) Where there is a desire to name a new facility, park, or property after an individual, group, or entity, the City Council may choose to do so directly, or consider a recommendation from the ad hoc Naming Committee selected by the City Manager in accordance with the procedures outlined in 15.02.010.01.

A) The Naming Committee is responsible for reviewing applications submitted for naming and making recommendations to the City Council. The Naming Committee may not put forward their own recommendation.

B) The Naming Committee may choose not to make a recommendation after reviewing submitted nominations.
5) The following criteria must be considered when nominating and reviewing an application for naming after an individual, group, or other entity:

A) A nominee should have a direct connection to the facility, through providing significant financial support or a significant level of service to the facility to be named. A significant level of service is measured by at least 25 years of dedicated service, a measurable positive impact on the residents of Stockton, or contributions to the community through major development or enhancement of facilities or programs.

B) A nominee should be viewed as a role model in the community as evidenced by support from at least two recognized local community organizations.

C) In the case of individuals, a nominee must have been deceased for at least one year. 6) Names of individuals or groups nominated should not be those which have received significant recognition previously.

ATTACHMENT A
1049
7) Naming is an honor that is intended to be permanent. However, in certain circumstances where the historical record reveals new information, or when there is extraordinary community support, renaming of existing City facilities may be considered. Nominations to rename an existing City facility must include a detailed explanation of why renaming is warranted. The nomination for renaming must also adhere to the criteria outlined in section 5 above.

A) Those City facilities, parks, or properties already named shall not be subject to renaming as a result of a financial contribution.

B) Renaming process will follow the same procedures as outlined in 15.02.010.01. 8) Where the naming of a City of Stockton facility, facility component, park, or other City property is later considered to place the City of Stockton in a negative or embarrassing light, the City Council may choose to revoke the honor.
9) General nominations, those nominations that do not specify property to be named, will be accepted at any time. When a new facility, park, or property is identified to be named, there will be a public announcement followed by a nomination period of no less than 60 days for the submission of names for the specific facility, park, or property.
10) All nominations will remain on the Master List for naming future facilities, parks, or properties for three years from the date the nomination was submitted.

RESPONSIBILITIES
Outlining responsibilities including delegation.

RELEV ANT AUTHORITY
City Charter Section 1201

RF,LATED CITY POLICIES

RELATED CITY PROCEDURES
Naming of City Facilities 15.02.01 0.01

RELATED FORMS, DOCUMENTS, OR LINKS
Application for Naming a City Facility, Park, or Property

FRF,QUENTLY ASKED QUESTIONS
N/A

ATTACHMENT A
1050

UPDATE HISTORY
01/02/1974 - Adopted by Resolution No. 30,999
08/22/1977 -AmendedbyResolutionNo. 34,445
01/02/1985 -AmendedbyResolutionNo. 85-0015
10/10/2000 -Amended by Resolution No. 00-0495
05/07/2002 -Amended by Resolution No. 02-0361
10/07/2008 -AmendedbyResolutionNo. 08-0407
)OUXX/XXXX - Repealed and Replaced

ATTACHMENT A
1051
SUBJECT: NAMING, CITY FACILITIES, PARKS, PROPERTY NUMBER: 15.02.010.01 RESPONSIBLE OFFICER:

City Manager
EFFECTIVE DATE:

October 10, 2022
PROCEDURE OWNER:

Director of Community Services
LAST UPDATED:

Oyto+r 7, 2008
PROCEDURE CONT ACT:

Director of Community Services
i
LThf' !.. ,,.
jFlCYEl) .

PURPOSE
When a new facility, park or other property is constructed, or when a suggestion for facility naming or renaming is submitted in writing to the City Manager, an ad hoc Naming Committee comprised of seven members will be convened at the direction of the City Manager. The Committee will be responsible for reviewing all applications for naming after an individual or group. The Committee will make recommendations to the City Council for approval based on their review. The Community Services Department will act as the staff lead for the Committee.

PROCEDURE
1 ) Nominations for individuals and organizations to be considered for future City facility, park, or property will be open continuously. For each specific naming opportunity, it will be the responsibility of the City Manager to appoint an ad hoc Naming Committee and to declare an open nomination period to last no less than 60 calendar days. All applications must be submitted in writing to the City Manager for review by the Naming Committee.
2) To be considered, the nominee must be recommended by at least two community organizations.

Organizations and individuals may not nominate themselves. Nominations must attach signed letters from each organization's administrative body (Executive Director, Chairman of the Board, etc.) supporting the nomination. The letter should be on organization letterhead and include the name, address, and contact information for the organization.
3) The Naming Committee may consist of representatives from the Parks and Recreation Commission, Stockton Arts Commission, Cultural Heritage Board, Planning Commission, and up to three City of Stockton staff. Additional representatives may be added to ensure a thorough vetting or the nominees. 4) The Naming Committee will be responsible for approving and including the nominated names on an active Master List. The names on the Master List will be active for three years. Names removed after three years may not be precluded from being nominated again.
5) For the nomination to be accepted, the nominee must meet the criteria for a significant level of financial support or service to the City. A significant level of service is measure by at least 25 years of dedicated service, a measurable positive impact on the residents of Stockton, or contributions to the community through major development or enhancement of facilities or programs. All accepted nominees will be

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forwarded to the Naming Committee at the City Manager's direction. Community Services Department will serve as the staff lead for the Committee.
6) Individual and group nominees that meet the criteria for a significant level of service must be nominated by a minimum or two recognized City of Stockton organizations. Nominations must be approved at a regular meeting of the organization's administrative body such as a Board of Directors. Organizations may not nominate themselves. Examples of recognized organizations include school boards, non-profit organizations, chambers of commerce, alumni associations, service organizations and other similar community organizations. Organizations are not required to have 501(c)(3) status. 7) The Naming Committee will develop a recommendation to be presented to the City Council for approval.

The Committee may recommend against naming a facility for an individual or group in favor of a name with geographic, historical, or topographical significance. However, the Naming Committee may not recommend naming for an individual or group for whom no application has been submitted. 8) The official name and signage language or the City Facility, park, or property will be approved by a majority vote of the City Council at a regularly scheduled Council meeting. 9) Following approval, City staff, in consultation with the entity that requested the naming, will be responsible For selecting the appropriate signage material, lettering, signage location, and installation. 10) Signage costs for naming will be borne by the City. 1l)When the City Council determines that a significant financial contribution has been made towards the development or an agreement has been entered into for the project to be named, the Council may authorize the naming of the facility after the contributor, private citizen, or business entity, bypassing steps 2-5.

RELEV ANT AUTHORITY
City Charter Sectionl20l

RELATED CITY POLICIES

15.02.010

RELATED FORMS, DOCUMENTS, OR LINKS
Application for Naming a City Facility, Park, or Property

FREQUENTLY ASKED QUESTIONS
N/A

UPDATE HISTORY
01/02/1974 -Adopted byResolutionNo. 30,999
08/22/1977 - Amended by Resolution No. 34,445
01/02/1985 -AmendedbyResolutionNo. 85-0015
10/10/2000 -AmendedbyResolutionNo. 00-0495

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05/07/2002 - Amended by Resolution No. 02-0361
10/07/2008 - Amended by Resolution No. 08-0407
XX/XX/XXXX - Repealed and Replaced

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CITY OF STOCKTON

APPLICATION FOR NAMING A CITY FACILITY,

PARK, OR PROPERTY
Applicant Information
Name:

Organization:

Address:

Phone:

Email:

Nominee Information
What is the name of the person or organization you are nominating? What facility, park, or property are you proposing for naming? Location address:

Current location name:

Proposed name:

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Please answer the following questions:

1. If the nominee is an individual, has the nominee been deceased for more than one (1 ) year? If the nominee is not an individual, check "N/A" g YES [1 NO g N/A

2. The individual or group being nominated should have a relationship to the facility, park, or property being named. Please indicate the relationship (check all that apply):
[1 Historic [1 Geographic [21 Individual g Financial

3. Does the nominee have an existing facility, park, or property already in their name?
g YES g NO [1 N/A
If yes, please provide the exact location.

On a separate sheet of paper, please attach a response to the following questions. Please limit your response to one-page per question.

4. The nominated individual or group should have a direct connection to the facility to be named, through providing significant financial support or a significant level of service. A significant level of service is measured by at least twenty-five (25) years of dedicated service, a measurable positive impact on the residents of Stockton, or contributions to the community through major development or enhancement of facilities or programs.

Please explain how the nominee fulfills these criteria.

5. The nominated individual or group should be viewed as a role model in the community as evidenced their accomplishments and positive impact on the lives of Stockton residents. Please explain how the nominee meets these criteria.

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Community Recommendation
To be considered, the nominee must be recommended by at least two community organizations. Organizations and individuals may not nominate themselves. Please attach a signed letter from each organization's administrative body (Executive Director, Chairman of the Board, etc.) supporting the nomination. The letter should be on organization letterhead and include the name, address, and contact information for the organization.

Submit this application, along with all supporting documentation to [email protected]. If you have questions about this application, please contact the Community Services Department at 209.937.8206 What Happens Next?
* City staff will review your application to confirm requirements are met. * Nomination will be forwarded to the City Manager for official inclusion on the list of names to be considered for future naming of a City facility, park, or property.
* City Manager will appoint an ad hoc Naming Committee to review all applications or staff recommendations For naming this location. * The ad hoc Naming Committee will make a recommendation to the City Council for naming of the location.
* If the City Council approves the recommendation, staff will consult with you to select the appropriate signage material, lettering, and signage location. Staff has final decision-making authority on this matter. * Any signage costs will be borne by the City.

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