City Council and which has been filed with the City Clerk, the City Council hereby finds and determines that:
i. The territory of land within the Property Business Improvement District (the “PBID”) will receive special benefits from the operation, maintenance and services and appurtenant facilities located within the boundaries of the District. ii. The Report prepared by Union Landing Property Association correctly identifies the services as described by the Management Plan and bestows the special benefits for which has been approved.
iii. The PBID includes all of the lands so benefited; and within the District in accordance with the proposed budget for the operations, which is apportioned by formula and method which fairly distributes the net among all eligible parcels in proportion to the special benefits to be received by each parcel from the improvements and services. iv. The Assessments so described in the Plan are consistent with the assessments so approved by the property owners within the District.
Section 3: The City Council hereby orders the proposed improvements to be made, and the levy and collection of annual assessments, attached hereto as Exhibit A, to pay for those improvements to be presented to the County Auditor/Controller shall be collected at the same time in the manner as the County taxes are collected. After collection by the County, the net amount of the levy shall be paid to the City Treasurer.
Section 4: The Finance Director shall deposit all money representing assessment collected by the County for the PBID to the credit of a fund for the Union Landing Property and Business Improvement District, and such money shall be expended only for the improvements described in the Plan.
Section 5: The adoption of this Resolution constitutes the District levy for the Fiscal Year commencing July 1, 2023 and ending June 30, 2024, which will fund services occurring between January 1, 2024 and December 31, 2024.
Section 6: The City Clerk is hereby authorized and directed to file the levy with the County Auditor upon adoption of this Resolution.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Union City orders the levy and collection of the annual assessment for the Union Landing Property and Business Improvement District (PBID) for Fiscal Year 2023/20243 to fund services in calendar year 2024 up to the amounts included in Exhibit A.
City Council/RSA Agenda 927 Tuesday, July 11, 2023
Resolution No. XXXX -23
Exhibit A Assessment Fees
2022/23 Fees with 4% Increase (Max Assessment)
City Council/RSA Agenda 928 Tuesday, July 11, 2023
Item 7.a
Approval of Annual Report and
Assessments for the Union Landing
Property Business Improvement District
Gloria Ortega, Economic Development Manager
Bill Schrader, Board President
Union Landing Property Owners’ Association
City Council/RSA Agenda 929 Tuesday, July 11, 2023
2 Union Landing
has 16 property
owners
City Council/RSA Agenda 930 Tuesday, July 11, 2023
3 • July 14, 2020 - City Council passed a resolution to renew the Union Landing PBID for a period of 5 years, which concludes June 30, 2025
• There is a non-profit entity, the Union Landing Property Owners’ Association (”ULPOA”), who oversees the PBID
• ULPOA is represented by a five-member Board of Directors whose powers and responsibilities are to review improvements, services, and activities and establish priorities for how funds will be spent
Background
City Council/RSA Agenda 931 Tuesday, July 11, 2023
4 What the PBID
Pays For
Police Services
• Three police officers
dedicated to Union Landing
• Vehicles and equipment
• Police sub-station located at
Union Landing
• Direct administration costs
and supplies
City Council/RSA Agenda 932 Tuesday, July 11, 2023
5 What the PBID Pays For
Marketing Services
• Marketing and promotions: website,
social media campaigns, banners,
signages
• Improving Union Landing public and
private spaces
• Activities for community to gather,
clean, safe, and fun
City Council/RSA Agenda 933 Tuesday, July 11, 2023
6 FY 22/23 Accomplishments
Security Services
• Traffic stops and arrests for illegal narcotics, firearms, stolen vehicles, car breakins, throughout the year • UCPD Investigation Unit conducted an auto burglary enforcement detail • Shoplifter Release Program in partnership with Walmart Loss Prevention and the Alameda County District Attorney’s Office.
• 2,000 security checks in addition to the normal duties already performed by the three dedicated Union Landing Officers
• Union Landing Officers conducted foot patrols and contacted businesses weekly • UCPD deployed decoy vehicles to deter crime
744 Reports
Taken:
Simple assaults,
weapons
violations and
drug or liquor
laws
City Council/RSA Agenda 934 Tuesday, July 11, 2023
Building Community Bridges
City Council/RSA Agenda 935 Tuesday, July 11, 2023
Marketing Services
• Social Media – Digital Advertising, Paid Media, Technology (web hosting, CRM, email): newsletter, social media post, sweepstakes, website • On-going Banner Maintenance - Quarterly
Can no longer promote individual businesses
City Council/RSA Agenda 936 Tuesday, July 11, 2023
9 FY2022/23 Accomplishments
Renovation of Gateway Walls
• Old logo
• Faded paint surface;
• Broken concrete/walls
• Irrigation not working
• Lighting upgrades required
• Landscaping replacement.
City Council/RSA Agenda 937 Tuesday, July 11, 2023
10 FY2022/23 Accomplishments
After
City Council/RSA Agenda 938 Tuesday, July 11, 2023
Union Landing Property Owners Budget and Services
Recommendation for FY 2023/2024
Approved the Annual Report
Security Services
• Increased Security Services by 4% to adjust to adjust for inflation • Increased Security Services Incidental costs by 4% to adjust for inflation Marketing Services
• Did not increase base marketing services budget by 4%. • Increase Marketing Services Incidental costs by 4% to adjust for inflation • Add the $50,000 optional contingency to support efforts to improve and promote the center
• Agreement with Zooka Creative up-to $123,000; services to be re-evaluated by ULPOA Board or Directors
• Develop a fiscal plan to renovate the city-owned pylons City Council/RSA Agenda 939 Tuesday, July 11, 2023
FY 2023/2024 PBID Marketing and Security Budgets
City Council/RSA Agenda 940 Tuesday, July 11, 2023
13 FY 2023/24 Security Services Budget
Grand Total
Assessments:
$1,093,217
City General
Benefit
Contribution:
$66,974.11
City Council/RSA Agenda 941 Tuesday, July 11, 2023
BILL SCHRADER
PRESIDENT’S REPORT
• Vision for Union Landing
• Benefits of Public Private
Partnership
• Building a Strong Union Landing
• Annual Meeting: July 2022
• Looking to the Future…
City Council/RSA Agenda 942 Tuesday, July 11, 2023
15 Looking Forward FY2023-2024
• Priority 1: Gateway Wall A
Landscaping (accomplished)
• Priority 2: Landscape Median (ready
to go)
• Priority 3: Renovation of Pylons
(next big push)
City Council/RSA Agenda 943 Tuesday, July 11, 2023
16 ULPOA Action and Recommendation
• ULPOA approved the Annual Report at their Annual Meeting on July 11, 2023
• Staff recommends the City Council adopt resolutions approving the Annual Report for the PBID for FY 2023/2024 and ordering the Levy and Collection of the annual assessments for PBID for FY 2023/2024
City Council/RSA Agenda 944 Tuesday, July 11, 2023