Hermosa Beach City Council
January 23, 2024

RFP NUMBER: RFP# 23-006
RFP TITLE: SOUND AND STAGE PRODUCTION OF THE HERMOSA BEACH CONCERT SERIES
REQUESTING DEPARTMENT: Community Resources Department
RELEASE DATE: September 14, 2023
DUE DATE: Thursday, October 12, 2023 @ 6:00 p.m. PST
Notice is hereby given that the Department of Community Resources of the City of Hermosa Beach will receive proposals for:

RFP# 23-006, SOUND AND STAGE PRODUCTION OF THE HERMOSA BEACH CONCERT SERIES Proposals must be submitted as PDF via the PlanetBids Portal (pbsystem.planetbids.com/portal/51313/portal-home). Proposals will be received until 6:00 p.m. PST, Thursday, October 12, 2023.

Proposals will not be opened at that time but will be submitted to the Community Resources Department for verification and compliance with Specifications and subsequent recommendation to City Council for award of a contract or rejection of the responses, as deemed appropriate. The City reserves the right to make no award.

Please direct any inquiries regarding this RFP to Lisa Nichols at [email protected]. All questions regarding the content of the proposal must be submitted on the PlanetBids Portal.

Dated: September 14, 2023

CITY OF HERMOSA BEACH
710 Pier Avenue, Hermosa Beach, CA, 90254
Phone: (310) 318-0280
www.hermosabeach.gov
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RFP 23-006 City of Hermosa Beach

Table of Contents1 Introduction................................................................................................3

1.1 Invitation for Proposals....................................................................................................3

1.2 RFP Timeline......................................................................................................................3

1.3 Submittal Procedures..........................................................................................................3

1.4 Contact................................................................................................................................3

1.5 General RFP Conditions......................................................................................................3 2 Project Description ..................................................................................................................8

2.1 Background .........................................................................................................................8

2.2 Minimum Qualifications......................................................................................................8

2.3 City Proposed Scope of Services ......................................................................................8

2.4 Work to be Performed or Provided by the City...............................................................9 3 Proposal Submittal Instructions ............................................................................................10

3.1 Proposal Format ................................................................................................................10

3.2 Proposal Content ..............................................................................................................10

3.2.1 Cover Letter ............................................................................................................................10

3.2.2 Firm Profile ...............................................................................................................................10

3.2.3 Project Understanding and Approach to Scope of Work .................................................10

3.2.4 Project Management Plan....................................................................................................11

3.2.5 Experience and Qualifications..............................................................................................12

3.2.6 Required Forms.......................................................................................................................13

3.2.7 Cost Proposal..........................................................................................................................14 4 Proposal Evaluation and Selection......................................................................................15

4.1 Proposal Review Process..................................................................................................15

4.2 Evaluation Criteria.............................................................................................................15 5 Contract Expectations ..........................................................................................................17

5.1 Contract Period.................................................................................................................17

5.2 Professional Services Agreement....................................................................................17

5.3 Standards of Work.............................................................................................................17

5.4 Invoicing and Payment....................................................................................................17 6 Attachments and Required Forms .......................................................................................18

6.1 Maps...................................................................................................................................18

6.1.1 Hermosa Beach Concert Series Stage/Backstage Area ...................................................18

6.2..............................................................................................................................................19 Sample Professional Services Agreement............................................................................19

6.3 Required Forms..................................................................................................................28

6.3.1 Certification of Proposal ........................................................................................................28

6.3.2 Non-Collusion Affidavit ..........................................................................................................30

6.3.3 Compliance with Insurance Requirements.........................................................................31

6.3.4 Acknowledgement of Professional Services Agreement ..................................................32 623
RFP 23-006 City of Hermosa Beach

1 Introduction

1.1 Invitation for Proposals
The City of Hermosa Beach Community Resources Department is interested in receiving proposals from highly qualified production companies to provide the City of Hermosa Beach with sound and stage production to support the Hermosa Beach Concert Series.

Proposer(s) must have the expertise, experience, and ability to demonstrate resources necessary to perform the work described in the RFP.

The selected company or companies would provide sound and stage production for two concerts on the two Sundays following Labor Day weekend in 2024; September 8, 2024, and September 15, 2024. This would include providing audio technicians, sound equipment, stage equipment, fencing to secure the stage and equipment outside of performance days, and supervision of the performance schedule.

1.2 RFP Timeline
RFP posted September 14, 2023
Deadline to submit written questions September 28, 2023 Posting of responses to questions October 5, 2023
Deadline to submit proposals October 12, 2022 – 6:00 PM PST Interviews for selected firms if the City
wishes to do so
TBD ~ Week of October 23,
2023
Tentative award December 12, 2023

1.3 Submittal Procedures
Proposes shall submit one copy of the proposal and one copy of the fee schedule in PDF format on the PlanetBids Portal.

No proposals will be accepted after the listed date and time. The format, content, and procedures for submitting a proposal are provided in further detail within the RFP.

1.4 Contact
Please direct any and all inquiries regarding this RFP to Community Resources Manager Lisa Nichols at [email protected]. All questions regarding the content of the proposal must be submitted on the PlanetBids Portal.

1.5 General RFP Conditions
The following instructions and conditions apply to this RFP:

Pre-Contractual Expenses
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The City of Hermosa Beach shall not, in any event, be liable for any pre-contractual expenses incurred by any company. In addition, no company shall include any such expenses as part of the price proposed. Pre-contractual expenses are defined as expenses incurred by bidders in:
• Preparing a proposal in response to this RFP.
• Submitting that proposal to the City of Hermosa Beach. • Negotiating with the City of Hermosa Beach any matter related to this RFP, proposal, and/or contractual agreement.
• Any other expenses incurred by the company prior to the date of an executed contract.

Authority to Withdraw RFP and/or Not Award Contract
The City of Hermosa Beach reserves the right to withdraw this RFP at any time for any reason without prior notice. Further, the City makes no representations that any agreement will be awarded to any company responding to this RFP. The City expressly reserves the right to reject any and all proposals in response to this RFP without indicating any reasons for such rejection(s). The release of this RFP does not obligate or compel the City to enter into a contract or agreement.

Authority to Revise RFP and Request Additional Information The City reserves the rights to amend the RFP at any time, to determine the successful respondent(s), and to reject any or all Proposals or their components. Should it be necessary for the City to issue addendums to this RFP during the proposal period, the City will post addendums to the PlanetBids Portal. It is the responsibility of all prospective proposers to check PlanetBids regularly to see whether any addenda or supplemental materials have been issued. Proposals shall acknowledge that the company is aware of all addendums which have been issued and has incorporated their provisions in their proposal by completing the Certification of Proposal Form.

The City reserves the right, to request additional information or clarifications from any company where it may serve the City’s best interest.

Other Conditions
• ADDITIONAL SERVICES. The Scope of Work describes the minimum work to be accomplished. Upon final selection of the Company, the Scope of Work may be modified and refined during negotiations with the City. Any proposer that provides additional services can include those services in the proposal and list them as additional services.
• AUTHORIZED SIGNATURES. Every proposal must be signed by the person or persons legally authorized to bind the Company to a contract for the execution of the work. Upon request of the City, any agent submitting a proposal on behalf of a Company shall provide a current power of attorney certifying the agent’s authority to bind the Company.
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• AWARD OF PROPOSAL. City reserves the right to negotiate final terms with the selected Company, if any. Award may be made to the Company offering the most advantageous proposal after consideration of all criteria. • COMPLIANCE WITH LAWS. All proposals shall comply with current federal, state, and other laws relative thereto.
• CONFLICT OF INTEREST. By signing the Certification of Proposal, the Company declares and warrants that no elected or appointed official, officer or employee of the City has been or shall be compensated, directly or indirectly, in connection with this proposal or any work connected with this proposal. Should any agreement be approved in connection with this Request for Proposals, the Company declares and warrants that no elected or appointed official, officer or employee of the City, during the term of his/her service with the City shall have any direct interest in that agreement, or obtain any present, anticipated or future material benefit arising therefrom.
• DISQUALIFICATION OF PROPOSER. If there is reason to believe that collusion exists among the Companies, the City may refuse to consider proposals from participants in such collusion. No person, firm, or corporation under the same or different name, shall make, file, or be interested in more than one proposal for the same work unless alternate proposals are called for. Reasonable grounds for believing that any Company is interested in more than one Proposal for the same work will cause the rejection of all Proposals for the work in which a Company is interested. Companies shall submit as part of their Proposal documents the completed Non-Collusion Affidavit.
• EXAMINATION OF DOCUMENTS. It is the responsibility of the Company to carefully and thoroughly examine and be familiar with these RFP documents, general conditions, all forms, specifications, drawings, plans, and addendums (if any).

Companies shall satisfy themselves as to the character, quantity, and quality of work to be performed and materials, labor, supervision necessary to perform the work as specified by these documents. The failure or neglect of the Company to examine documents shall in no way relieve the Company from any obligations with respect to the solicitation for and subsequent contract that may be awarded. The submission of a proposal shall constitute an acknowledgment upon which the City may rely that the Company has thoroughly examined and is familiar with the RFP documents. The failure or neglect of a Company to receive or examine any of the documents shall in no way relieve the Company from any obligations with respect to the proposal. No claim will be allowed for additional compensation that is based upon a lack of knowledge of any solicitation document.
• INTERPRETATION OF RFP DOCUMENTS. City reserves the right to make corrections or clarifications of the information provided in this RFP. If any person is in doubt as to the true meaning of any part of the specifications or other RFP documents, or finds discrepancies or omissions in the specifications, the person may submit to the City a written request for an interpretation or correction. Oral statement(s), interpretations or clarifications concerning meaning or intent of the contents of this RFP by any person are unauthorized and invalid. Modifications to the RFP, including, but not limited to, the scope of work, can be made only by written 626
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addendum issued by the City. Proposers shall submit all questions in writing on the PlanetBids Portal. Proposers may not contact any other City staff members with questions. The requesting party is responsible for prompt delivery of any requests.

When the City considers interpretations necessary, interpretations will be in the form of an addendum to the RFP documents, and when issued, will be sent as promptly as is practical to all parties recorded by the City as having received RFP documents. All such addenda shall become a part of the RFP document. It is the responsibility of each company to ensure the City has their correct business name, mailing address and e-mail address on file through the PlanetBids online portal. Any prospective Companies who obtained a set of RFP documents from the PlanetBids online portal are responsible for checking PlanetBids to verify if any subsequent Addendums were issued .
• IRREGULARITIES. City reserves the right to waive non-material irregularities if such would be in the best interest of the City as determined by the City Manager. • NON-DISCRIMINATION. Company represents and warrants that it does not and will not discriminate against any employee or applicant for employment because of race, religion, gender, color, national origin, sexual orientation, ancestry, marital status, physical condition, pregnancy or pregnancy-related condition, political affiliation or opinion, age, or medical condition.
• NON-EXCLUSIVE. Should the City make an award, the successful Company will enter into a NON-EXCLUSIVE professional services agreement and the City reserves the right to enter into agreements with other firms.
• OFFERS OF MORE THAN ONE PRICE. Companies are NOT allowed to submit more than one proposal.
• OWNERSHIP. All data, documents and other products used or developed during the RFP process become the property of the City upon submission. All bid proposals and documents submitted in response to this RFP shall become the property of the City and a matter of public record pursuant to Government Code sections 6250 et seq. Proposals should not be marked as confidential or proprietary, and City may refuse to consider a proposal so marked. All Information contained within the proposals will become a matter of public record. It is the responsibility of each bidder to clearly identify any and all information contained within its bid proposal that it considers to be confidential and/or proprietary. To the extent that the City agrees with that designation, such information will be held in confidence whenever possible. All other information will be considered public. • PROFESSIONAL SERVICES AGREEMENT. Prior to awarding any work, the selected Company will be required to execute a professional services agreement with the City. Any proposed change to the agreement shall be identified in the response to the RFP and shall be subject to the sole approval of the City. The City requires the Company to obtain and maintain a policy of professional liability and other insurance as indicated in the agreement.
• NO PUBLIC BID PROPOSAL OPENING/PUBLIC RECORDS ACT. Proposals shall be opened and its contents secured by City staff to prevent disclosure during the evaluative process and the process of negotiating with competing Companies. 627
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Adequate precautions shall be taken to treat each Company fairly and to ensure that information gleaned from competing proposals is not disclosed to other Companies. Prices and other information concerning the proposals shall not be disclosed until a recommendation for award is made to the awarding authority. • PUBLIC RECORD. All proposals submitted in response to this RFP will become the property of the City upon submittal and a matter of public record when the City selects a proposer for recommendation to the City Council for its consideration pursuant to applicable law.
• REPRESENTATIONS. Company understands and acknowledges that the representations made in their submitted proposal are material and important and will be relied on by the City in evaluation of the proposal. Company misrepresentation shall be treated as fraudulent concealment from the City of the facts relating to the proposal.
• SEVERABILITY. If any provisions or portion of any provision, of this Request for Proposals are held invalid, illegal or unenforceable, they shall be severed from the Request for Proposals and the remaining provisions shall be valid and enforceable. • SUBCONTRACTOR INFORMATION. If the proposal includes the use of subcompanies, Company must identify specific sub-companies and the specific requirements of this RFP for which each proposed sub-company would perform services. All sub- for work services must follow all required provisions of the prime contract .
• VALIDITY. Proposal must be valid for a period of 90 days from the due date. • WITHDRAWAL OF PROPOSAL. Companies’ authorized representative may withdraw Proposals only by written request received by the Project Manger before the Proposal Submittal Deadline.
• BUSINESS LICENSE. The selected proposer(s) must obtain a City of Hermosa Beach Business license and maintain a current certificate of insurance with the City for the duration of the Professional Service Agreement
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2 Project Description

2.1 Background
The City launched a free live concert series on the beach in 1998. Originally known as the Sunset Concert Series, this free event focused on providing entertainment suitable for a broad audience in a unique coastal venue, taking advantage of the City’s picturesque beach and the Pier as its setting. The concerts are popular with residents and South Bay locals, attracting up to 5,000 attendees each event day.

In 2010 the City began contracting with professional music companies to produce the event. The event went on pause during the COVID pandemic, and efforts to attract another company to produce the events via an RFP were unsuccessful.

Now the City seeks to reposition this 25-year tradition, naming the venture as the Hermosa Beach Concert Series to provide more options in the future, including performances in City parks during the off-season. When the concert series is relaunched in 2024, the City will start with two two-and-a-half hour concerts on the beach, south of the Pier, on the two Sundays following Labor Day weekend; September 8, 2024, and September 15, 2024.

2.2 Minimum Qualifications
• The Proposer must demonstrate significant professional experience in producing and executing a series a live-music events held outdoors. Qualifications, as outlined in the Proposal Format, should include all applicable experience and provide enough detail to demonstrate a high level of knowledge in the live-music and entertainment industry as well as success in the execution of events with large audiences;
• The Proposer must show they have no conflict of interest regarding any work performed or identify any potential conflicts if selected for the City of Hermosa Beach; and
• The Proposer must show they have the requirements to obtain and maintain a City of Hermosa Beach Business License and all insurance requirements if selected.

2.3 City Proposed Scope of Services
The City of Hermosa Beach Community Resources Department is interested in receiving proposals from highly qualified production companies to provide the City of Hermosa Beach with sound and stage production to support the Hermosa Beach Concert Series.

The selected company would provide sound and stage production for two, two-and-ahalf hour concerts on the two Sundays following Labor Day weekend in 2024; September 8, 2024, and September 15, 2024. The selected company will be expected to provide the followings services, but not limited to:
• The following equipment and staffing to execute all aspects of the concerts including:
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o Construction and installation of the concert stage: one main covered concert stage with professional quality lighting and a sound system. The total area available for the stage and backstage area is approximately 50’x60, as demonstrated in Section 6.1. The stage would be permitted to remain in place from Thursday, September 5 through Monday, September 16 for the 2024 concert series.
o Fencing for the equipment and stage: To secure and protect the stage and any support equipment, fencing will be required around the stage and event equipment throughout nonperformance days.
o Audio Support Equipment: The sound system must produce clear, professional quality sound for an outdoor audience of up to 5,000 people. • An experienced point of contact to work with City staff in the coordination, logistical planning, and implementation of the concerts. This person should be available and on-site during each concert;
• An experienced point of contact to work with selected talent in the coordination, logistical planning, and implementation of the selected talent’s set; • All staffing necessary to successfully and professionally operate associated equipment; and
• Oversight of general concert production.

2.4 Work to be Performed or Provided by the City
The City will perform the following tasks or functions related to this project.

1. Prepare and execute agreement with the selected company.

2. Select talent and provide the selected talent’s contact information to the selected company.

3. Schedule pre-event and post-event meetings with City representatives and the selected company.

4. Provide City staff liaisons to be onsite periodically during load-in and load-out, and each event’s duration for the selected company to work with.

5. Schedule and provide personnel for building and safety inspections.

6. Provide access to power near stage for electrical needs to the selected company.

7. Provide reserved parking for the selected company’s event related vehicles.

8. Provide up to six security personnel for each concert. 630
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3 Proposal Submittal Instructions

3.1 Proposal Format
Proposals shall submit one copy of the proposal and one copy of the fee schedule in PDF format on the PlanetBids Portal.

3.2 Proposal Content
Proposals must be concise, but with sufficient detail to allow accurate evaluation and comparative analysis. Proposals should be straightforward and provide "layman" explanations of technical terms that are used. Emphasis should be concentrated on conforming to the RFP instructions, responding to the RFP requirements, and on providing a complete and clear description of the offer. Proposals should include the sections as described in greater detail below. Do NOT include marketing brochures or other promotional material not connected with this RFP.

3.2.1 Cover Letter
Proposal must be accompanied by a cover letter, signed by an individual authorized to bind the proposing entity. An unsigned proposal is grounds for rejection. The cover letter should include an introduction of the firm and summary statement of professional qualifications, and statement of understanding of the scope of work. The cover letter also shall acknowledge receipt of any addendums that were issued for this RFP.

3.2.2 Firm Profile
Proposers should provide a brief profile of the prime Company and any sub-companies.

Information should include, but is not limited to the following information:
• Official name and address.
• Name, address, and telephone number of the Company’s primary point of contact.
• Type of business entity of Company (corporation, company, joint venture, etc.).

Please enclose a copy of the Joint Venture Agreement if entity is a joint venture. • Federal Employer I.D. Number.
• Address, telephone numbers and fax numbers of each of the proposing firm’s locations.
• Indication whether firm is totally or partially owned by another business organization (parent company) or individual.
• Number of years Company has been in business under the present business name.
• Number of years of experience the Company has had in providing required, equivalent, or related services.
• Any failures or refusals to complete a contract, and explanation.

3.2.3 Project Understanding and Approach to Scope of Work 631
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Proposers should include in this section a statement of project understanding, organizational chart, approach to work program and summary of deliverables, described in greater detail below.

Statement of Project Understanding
Company must include in this section its understanding of the project and understanding of the Scope of Services noted herein. Company should be able to articulate a thorough understanding of the State, County and Local requirements, and other industry standards applicable to the project or services to be provided.

Organizational Chart
Company shall include an organizational chart that reflects key City staff and roles/responsibilities of each individual assigned to provide services under this Proposal.

Any roles or topics in which the proposer anticipates utilizing the expertise of subcontractors should be clearly identified.

Approach to Work Program
The City is seeking an effective and efficient approach to preparing work products and meeting the City’s goals. In this section, proposers should include their recommended timeline and approach to providing the requested professional services and tasks noted in the Scope of Services in the RFP. The approach to the work plan shall be of such detail to demonstrate the proposer’s ability to accomplish project objectives.

The proposer’s approach should provide detail on both the required and optional tasks identified in the scope of work, as well as any additional tasks or services performed by the proposer.

Additional Services
Company shall provide the City with any additional services that the firm can provide.

Company may additionally itemize those services which are further beneficial but are not noted in the aforementioned paragraphs as requirements.

Summary of Deliverables
Proposer should identify the major deliverables, indicate the number of drafts or versions anticipated in the scope of work and budget, and the format in which the deliverable will be provided (electronic or hard copy) for each required and optional task.

Roles and Responsibilities for City Staff
Proposer should summarize any services NOT provided by their firm that are listed in the Scope of Work. Company shall also list any resources, City assistance or other items expected to be provided by City beyond those listed in Section 2.5, “Work to be Performed or Provided by the City”. Company may additionally itemize those services which are further required but are not noted in the aforementioned paragraphs as requirements. Company will title this section as Additional Services.

3.2.4 Project Management Plan
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Key to a creative, effective, and efficient delivery of the project is close coordination and communication between the City, community, and the selected Company. In this section, proposers should provide a project schedule, and describe the firm or project manager’s approach to communications and quality assurance/quality control.

Schedule
Proposers should present a schedule that details the timing and sequence of project tasks, deliverables, and community engagement efforts.

Communications Approach
Proposers should describe their recommended or preferred approach to project communications between the City and Company Team. This should include detail on the frequency of project check-ins, progress updates, and meeting locations (i.e. phone, email, in-person). Communications protocols for coordinating with other City departments, agencies, and the community can be established during project kick-off; Please note that the City uses Microsoft Teams for collaboration.

Quality Assurance/Quality Control Approach
Describe the firm’s QA/QC processes that will be adhered to during the term of the agreement. Describe the Company’s method of ensuring that the assigned personnel’s quality of work is high.

3.2.5 Experience and Qualifications
Proposers should include in this section a summary of relevant projects, contact information for references, and information about the experience, qualifications, and availability of key personnel, described in greater detail below.

Summary of Relevant Projects
Proposers should highlight representative projects that are similar in scope and size to this project to demonstrate the firm’s depth of experience and familiarity with similar projects.

For each project, please include the following information, at a minimum:
• Year started and completed (if relevant)
• Contracting Agency + Department
• Project Description
• Key Personnel Assigned
• Contract Value
References
Company must provide at least three references for which Company has provided services similar in scope as set forth in the RFP or demonstrating relevant experience within the last five (5) years. Reference information should include:
• Name of agency
• Name of agency project manager
• Email address and telephone number of contact person
• Description of project or services provided
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Experience and Qualifications of Key Personnel
The Company shall provide resumes indicating the experience and qualifications for the key personnel identified in the organization chart. Company shall also include the number and type of additional support personnel who will be providing services. At a minimum, the resume for each team member should include:
• Name
• Position and Role for This Project
• Degrees and Certifications
• Professional Memberships/Registrations
• Summary of Experience
• Work on Representative Project Similar in Scope
If sub-companies are to be used as part of this proposal, a resume of the sub-companies and relevant experience is to be included in the same format.

Assignment of Key Personnel
It is the City’s preference to have the key personnel identified in the Organizational Chart remain with the project during the term of the agreement. In this section, please indicate the availability of key personnel to pursue completion of this project in terms of the involvement in other projects that are presently in your firm’s backlog.

After contract execution the Company should not substitute key personnel (project manager and others listed by name in the proposal) or sub-companies without prior written approval from the local agency. The Company must request and justify the need for the substitution and obtain approval from the agency prior to use of a different subCompany on the contract. The proposed substituted person must be as qualified as the original, and at the same or lower cost for engineering types of Company contracts, the Company’s project manager shall have all the necessary credentials to qualify him/her as a project manager for this project.

In the event there are proposed changes in key personnel, including sub-companies, during the term of the agreement that are outside of the consulting firm’s control, the Company shall prepare a transition plan that is presented to the City’s project manager for review.

3.2.6 Required Forms
Company shall review, acknowledge and submit the following forms:
• Certification of Proposal. Company is required to sign and submit the Certification of Proposal including acknowledgement that they have received and considered any addendums issued by the City of Hermosa Beach in connection with this RFP.
• Non-Collusion Affidavit. Company is required to sign and submit the NonCollusion Affidavit. 634
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• Compliance with Insurance Requirements. Company shall demonstrate the willingness and ability to submit proof of the required insurance coverage as set forth in the Sample Professional Services Agreement.
• Acknowledgement of Professional Services Agreement. Company shall demonstrate willingness and ability to comply with the City’s Sample Professional Services Agreement and/or indicate any exceptions to the Professional Services Agreement.

3.2.7 Cost Proposal
The cost proposal shall be submitted through PlanetBids Portal as a separate file, labeled “Cost Proposal” and indicate the firm’s name. The cost proposal shall detail costs broken down by project phase, task, hourly rates, and key personnel.

Company should provide the estimated fee to successfully fulfill the Scope of Work detailed in this RFP. Required and optional tasks should be consistent with the tasks listed in the Scope of Services and be clearly marked in the fee schedule to facilitate consistent comparison of costs between proposals. The Cost Proposal should detail the scope of services by task, identifying project team members, hourly billing rates, and estimated hours per task. The Cost Proposal should also include any direct costs such as travel, equipment, printing/materials.

The method of payment shall be primarily at Specified Rates of Compensation but may include Cost per Unit of Work. The proposal should include hourly rates for all types of personnel required to perform the services described in this RFP.

Other direct costs, intended to be charged to the City, need to be stated. No mark-ups will be allowed for other direct costs.
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4 Proposal Evaluation and Selection

4.1 Proposal Review Process
The City will evaluate all proposals received in accordance with the evaluation criteria.

The City shall not be obligated to accept the lowest priced proposal, but the City may make award(s) in the best interests of the City after all factors are considered, including, but not limited to, the demonstrated competence, experience and professional qualifications of the Proposer. Evaluation scores will not be released until after award of proposal, if one is made.

Following the review of proposals by the City’s team, the City may invite short-listed Companies to be interviewed by a panel of City staff, which may include non-city personnel at the City’s discretion. Discussions may, at the City's option, be conducted with the most qualified proposers. Discussions may be for the purpose of clarification to assure full understanding of, and responsiveness to, the solicitation requirements.

Proposers shall be accorded fair and equal treatment with respect to any opportunity for discussion and written revision of proposals. In conducting discussions, the City will not disclose information derived from proposals submitted by competing proposers.

The City will verify references of short-listed Companies, which may include persons not listed as references, and this will help inform the City’s decisions. The City will select a Company to negotiate for the performance of work. In negotiating the contract, the City may request modifications to the proposed scope or to the technical team or other elements of the proposal. If negotiations fail, the City will commence negotiations with the next qualified candidate. Work will promptly commence following contract award and satisfaction of contract requirements.

4.2 Evaluation Criteria
Proposals will be evaluated on the basis of their response to all provisions of this RFP. The City of Hermosa Beach will use the following criteria in its evaluation of proposals, interviews with selected Company or verification of references. The categories will be weighted approximately as follows.

Approach and Methods (30%):
• A well thought-out and tailored approach to the technical work that responds to the project’s particular issues and needs.
• Incorporation of innovative and/or creative approaches for providing the service that will maximize efficient, cost-effective operations or increased performance capabilities.
• Evidence of the team’s ability to work collaboratively with other members of a multi-disciplinary team in a complex and dynamic working environment. • Demonstration of the team’s commitment to accurate and superior work products and services as detailed in the project management project management plan. 636
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Relevant Experience & Expertise (30%):
• Recent experience preparing similar projects or providing similar services for jurisdictions.
• Familiarity and experience with applicable industry standards and any relevant federal, state, or local requirements.
• The depth and appropriateness of experience of individual members of the technical team as they relate to the specific technical tasks called for by the project
• The team’s experience and ability to clearly communicate technical concepts and terminology with the community.

Timeframe and Costs (30%):
• Display of a proposed schedule and timeline that meets any specific conditions laid out in the RFP or accomplishes the project objectives in a reasonable timeframe.
• Delivery of a clear and reasonable project budget that provides sufficient detail on the costs for required and optional services.
• Evidence of the team’s ability to successfully deliver project tasks and deliverables within the identified project budget and minimize cost overruns.

Administration (10%):
• Ability to comply with the timeline, terms, and billing procedures. • The extent and nature of any proposed amendments to the City’s Professional Services Agreement.
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5 Contract Expectations

5.1 Contract Period
The Contract Period will be established following submittal of proposals and be based on a reasonable amount of time needed to complete the work.

5.2 Professional Services Agreement
The selected Company will be expected to comply with and sign the City’s Professional Services Agreement. Proposers should identify and/or indicate any exceptions to the Sample Professional Services Agreement included in Section 6.2. The City Attorney or their designee retains the discretion to accept or reject proposed exceptions or modifications to the City’s Professional Services Agreement or to add additional provisions or make edits depending on the nature and components of the proposals.

5.3 Standards of Work
In case of conflicts, ambiguities, discrepancies, errors, or omissions, Company shall submit the matter to City for clarification. Any work affected by such conflicts, ambiguities, discrepancies, errors or omissions which is performed by Company prior to clarification by City shall be at Company's risk and expense.

5.4 Invoicing and Payment
The contract will be set up as a fixed fee with a not to exceed rate to be billed monthly based on hours worked. Invoices are to be submitted monthly. The invoices shall reference the project title, and must list the charges by task, worker classification, hours, billing rate, and totals. Back up information must be submitted together with the invoices.

Each invoice shall contain a progress report describing the work completed during the billing period and shall also include cost information by task regarding: previous work billed to date, work billed during the reporting period, percent of task completed and amount remaining by task.

5.5 COVID-19 Vaccination Policy
The selected Company will be expected to comply with the City’s COVID-19 Vaccination Policy. The selected Company would be required to attest that all employees assigned to the agreement are either fully vaccinated or covered by an approved medical or religious exemption. Proposers should indicate any inability to meet this requirement. 638
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6 Attachments and Required Forms

6.1 Maps

6.1.1 Hermosa Beach Concert Series Stage/Backstage Area Lifeguard driving zone and Beach ADA Access Path must remain clear 639
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6.2 Sample Professional Services Agreement

CONTRACT FOR PROFESSIONAL SERVICES TO
________________________________________________________________ BETWEEN THE CITY OF HERMOSA BEACH AND ___________________________ This AGREEMENT is entered into this day of , 2022, by and between the CITY OF Hermosa Beach, a general law city a municipal corporation (“CITY”) and _, a limited liability company (“COMPANY”).

R E C I T A L S
A. The City desires to __________________________________________.

B. The City does not have the personnel able and/or available to perform the services required under this agreement and therefore, the City desires to contract for consulting services to accomplish this work.

C. The COMPANY warrants to the City that it has the qualifications, experience and facilities to perform properly and timely the services under this Agreement.

D. The City desires to contract with the COMPANY to perform the services as described in Exhibit A of this Agreement.

NOW, THEREFORE, based on the foregoing recitals, the City and the COMPANY agree as follows:

CONSIDERATION AND COMPENSATION As partial consideration, COMPANY agrees to perform the work listed in the SCOPE OF SERVICES, attached as EXHIBIT A.

As additional consideration, COMPANY and CITY agree to abide by the terms and conditions contained in this Agreement.

As additional consideration, CITY agrees to pay COMPANY a total of $ , for COMPANY’s services, unless otherwise specified by written amendment to this Agreement.

No additional compensation shall be paid for any other expenses incurred, unless first approved by the City Manager or his/her designee.

COMPANY shall submit to CITY, by not later than the 10th day of each month, its invoice for services itemizing the fees and costs incurred during the previous month.

CITY shall pay COMPANY all uncontested amounts set forth in COMPANY’s invoice within 30 days after it is received.

SCOPE OF SERVICES. COMPANY will perform the services and activities set forth in the SCOPE OF SERVICE attached hereto as Exhibit A and incorporated herein by this reference.

Except as herein otherwise expressly specified to be furnished by CITY, COMPANY will, in a professional manner, furnish all of the labor, technical, administrative, professional and other personnel, all supplies and materials, equipment, printing, vehicles, transportation, office space, and facilities necessary or proper to perform and complete the work and provide the professional services required of COMPANY by this Agreement. 640
RFP 23-006 City of Hermosa Beach

PAYMENTS. For CITY to pay COMPANY as specified by this Agreement, COMPANY must submit an invoice to CITY which lists the reimbursable costs, the specific tasks performed, and, for work that includes deliverables, the percentage of the task completed during the billing period in accordance with the schedule of compensation incorporated in “Exhibit A.” TIME OF PERFORMANCE. The services of the CONTRACTOR are to commence upon receipt of a notice to proceed from the CITY and shall continue until all authorized work is completed to the CITY’s reasonable satisfaction, in accordance with the schedule incorporated in “Exhibit A,” unless extended in writing by the CITY.

FAMILIARITY WITH WORK. By executing this Agreement, COMPANY represents that COMPANY has (a) thoroughly investigated and considered the scope of services to be performed; (b) carefully considered how the services should be performed; and (c) understands the facilities, difficulties, and restrictions attending performance of the services under this Agreement.

KEY PERSONNEL. COMPANY’s key person assigned to perform work under this Agreement is ________________. COMPANY shall not assign another person to be in charge of the work contemplated by this Agreement without the prior written authorization of the City.

TERM OF AGREEMENT. The term of this Agreement shall commence upon execution by both parties and shall expire on __________, 20___, unless earlier termination occurs under Section 11 of this Agreement, or this Agreement is extended in writing in advance by both parties.

CHANGES. CITY may order changes in the services within the general scope of this Agreement, consisting of additions, deletions, or other revisions, and the contract sum and the contract time will be adjusted accordingly. All such changes must be authorized in writing, executed by COMPANY and CITY. The cost or credit to CITY resulting from changes in the services will be determined in accordance with written agreement between the parties.

TAXPAYER IDENTIFICATION NUMBER. COMPANY will provide CITY with a Taxpayer Identification Number.

PERMITS AND LICENSES. CONTRACTOR will obtain and maintain during the term of this Agreement all necessary permits, licenses, and certificates that may be required in connection with the performance of services under this Agreement.

TERMINATION. Except as otherwise provided, CITY may terminate this Agreement at any time with or without cause. Notice of termination shall be in writing.

COMPANY may terminate this Agreement. Notice will be in writing at least 30 days before the effective termination date.

In the event of such termination, the CONTRACTOR shall cease services as of the date of termination, and all finished or unfinished documents, data, drawings, maps, and other materials prepared by COMPANY shall, at CITY’s option, become CITY’s property, and COMPANY will receive just and equitable compensation for any work satisfactorily completed up to the effective date of notice of termination.

Should the Agreement be terminated pursuant to this Section, CITY may procure on its own terms services similar to those terminated.

INDEMNIFICATION. COMPANY shall indemnify, defend with counsel approved by CITY, and hold harmless CITY, its officers, officials, employees and volunteers from and against all liability, loss, damage, expense, and cost (including without limitation reasonable attorneys fees, expert fees and all other costs and fees of litigation) of every nature arising out of or in connection with COMPANY's performance of work hereunder or its failure to comply with any of its obligations 641
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contained in this AGREEMENT, regardless of CITY’S passive negligence, but excepting such loss or damage which is caused by the sole active negligence or willful misconduct of the CITY. Should CITY in its sole discretion find COMPANY’S legal counsel unacceptable, then COMPANY shall reimburse the CITY its costs of defense, including without limitation reasonable attorneys fees, expert fees and all other costs and fees of litigation. The COMPANY shall promptly pay any final judgment rendered against the CITY (and its officers, officials, employees and volunteers) covered by this indemnity obligation. It is expressly understood and agreed that the foregoing provisions are intended to be as broad and inclusive as is permitted by the law of the State of California and will survive termination of this Agreement.

The requirements as to the types and limits of insurance coverage to be maintained by COMPANY as required by Section 17, and any approval of said insurance by CITY, are not intended to and will not in any manner limit or qualify the liabilities and obligations otherwise assumed by COMPANY pursuant to this Agreement, including, without limitation, to the provisions concerning indemnification.

ASSIGNABILITY. This Agreement is for COMPANY’s professional services. COMPANY’s attempts to assign the benefits or burdens of this Agreement without CITY’s written approval are prohibited and will be null and void.

INDEPENDENT CONTRACTOR. CITY and COMPANY agree that COMPANY will act as an independent contractor and will have control of all work and the manner in which is it performed.

COMPANY will be free to contract for similar service to be performed for other employers while under contract with CITY. COMPANY is not an agent or employee of CITY and is not entitled to participate in any pension plan, insurance, bonus or similar benefits CITY provides for its employees. Any provision in this Agreement that may appear to give CITY the right to direct COMPANY as to the details of doing the work or to exercise a measure of control over the work means that COMPANY will follow the direction of the CITY as to end results of the work only.

AUDIT OF RECORDS. COMPANY agrees that CITY, or designee, has the right to review, obtain, and copy all records pertaining to the performance of this Agreement. COMPANY agrees to provide CITY, or designee, with any relevant information requested and will permit CITY, or designee, access to its premises, upon reasonable notice, during normal business hours for the purpose of interviewing employees and inspecting and copying such books, records, accounts, and other material that may be relevant to a matter under investigation for the purpose of determining compliance with this Agreement. COMPANY further agrees to maintain such records for a period of three (3) years following final payment under this Agreement.

COMPANY will keep all books, records, accounts and documents pertaining to this Agreement separate from other activities unrelated to this Agreement.

CORRECTIVE MEASURES. COMPANY will promptly implement any corrective measures required by CITY regarding the requirements and obligations of this Agreement. COMPANY will be given a reasonable amount of time as determined by the City to implement said corrective measures.

Failure of COMPANY to implement required corrective measures shall result in immediate termination of this Agreement.

INSURANCE REQUIREMENTS.

The COMPANY, at the COMPANY’s own cost and expense, shall procure and maintain, for the duration of the contract, the following insurance policies:

Workers Compensation Insurance as required by law. The COMPANY shall require all subcontractors similarly to provide such compensation insurance for their respective employees. Any notice of cancellation or non-renewal of all Workers’ Compensation 642
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policies must be received by the CITY at least thirty (30) days prior to such change. The insurer shall agree to waive all rights of subrogation against the CITY, its officers, agents, employees, and volunteers for losses arising from work performed by the CONTRACTOR for City.

General Liability Coverage. The COMPANY shall maintain commercial general liability insurance in an amount of not less than two million dollars ($2,000,000) per occurrence for bodily injury, personal injury, and property damage. If a commercial general liability insurance form or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to the work to be performed under this Agreement or the general aggregate limit shall be at least twice the required occurrence limit.

Automobile Liability Coverage. The COMPANY shall maintain automobile liability insurance covering bodily injury and property damage for all activities of the COMPANY arising out of or in connection with the work to be performed under this Agreement, including coverage for owned, hired, and non-owned vehicles, in an amount of not less than one million dollars ($1,000,000) combined single limit for each occurrence.

Professional Liability Coverage. The COMPANY shall maintain professional errors and omissions liability insurance for protection against claims alleging negligent acts, errors, or omissions which may arise from the COMPANY’S operations under this Agreement, whether such operations be by the COMPANY or by its employees, subcontractors, or subCOMPANYs. The amount of this insurance shall not be less than one million dollars ($1,000,000) on a claims-made annual aggregate basis, or a combined single-limit-peroccurrence basis. When coverage is provided on a “claims made basis,” COMPANY will continue to renew the insurance for a period of three (3) years after this Agreement expires or is terminated. Such insurance will have the same coverage and limits as the policy that was in effect during the term of this Agreement, and will cover COMPANY for all claims made by CITY arising out of any errors or omissions of COMPANY, or its officers, employees or agents during the time this Agreement was in effect.

Endorsements. Each general liability, automobile liability and professional liability insurance policy shall be issued by a financially responsible insurance company or companies admitted and authorized to do business in the State of California, or which is approved in writing by City, and shall be endorsed as follows. COMPANY also agrees to require all contractors, and subcontractors to do likewise.
“The CITY, its elected or appointed officers, officials, employees, agents, and volunteers are to be covered as additional insureds with respect to liability arising out of work performed by or on behalf of the COMPANY, including materials, parts, or equipment furnished in connection with such work or operations.”
This policy shall be considered primary insurance as respects the CITY, its elected or appointed officers, officials, employees, agents, and volunteers. Any insurance maintained by the CITY, including any self-insured retention the CITY may have, shall be considered excess insurance only and shall not contribute with this policy.

This insurance shall act for each insured and additional insured as though a separate policy had been written for each, except with respect to the limits of liability of the insuring company.

The insurer waives all rights of subrogation against the CITY, its elected or appointed officers, officials, employees, or agents.
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Any failure to comply with reporting provisions of the policies shall not affect coverage provided to the City, its elected or appointed officers, officials, employees, agents, or volunteers.

The insurance provided by this policy shall not be suspended, voided, canceled, or reduced in coverage or in limits except after thirty (30) days written notice has been received by the CITY.

COMPANY agrees to provide immediate notice to CITY of any claim or loss against Contractor arising out of the work performed under this agreement. CITY assumes no obligation or liability by such notice, but has the right (but not the duty) to monitor the handling of any such claim or claims if they are likely to involve CITY.

Any deductibles or self-insured retentions must be declared to and approved by the CITY.

At the CITY’s option, the COMPANY shall demonstrate financial capability for payment of such deductibles or self-insured retentions.

The COMPANY shall provide certificates of insurance with original endorsements to the CITY as evidence of the insurance coverage required herein. Certificates of such insurance shall be filed with the CITY on or before commencement of performance of this Agreement. Current certification of insurance shall be kept on file with the CITY at all times during the term of this Agreement.

Failure on the part of the COMPANY to procure or maintain required insurance shall constitute a material breach of contract under which the CITY may terminate this Agreement pursuant to Section 11 above.

The commercial general and automobile liability policies required by this Agreement shall allow City, as additional insured, to satisfy the self-insured retention (“SIR”) and/or deductible of the policy in lieu of the COMPANY (as the named insured) should COMPANY fail to pay the SIR or deductible requirements. The amount of the SIR or deductible shall be subject to the approval of the City Attorney and the Finance Director. COMPANY understands and agrees that satisfaction of this requirement is an express condition precedent to the effectiveness of this Agreement. Failure by COMPANY as primary insured to pay its SIR or deductible constitutes a material breach of this Agreement. Should City pay the SIR or deductible on COMPANY’s behalf upon the COMPANY’s failure or refusal to do so in order to secure defense and indemnification as an additional insured under the policy, City may include such amounts as damages in any action against COMPANY for breach of this Agreement in addition to any other damages incurred by City due to the breach.

PREVAILING WAGE. Prevailing Wages. COMPANY is aware of the requirements of California Labor Code Sections 1720, et seq., and 1770, et seq., as well as California Code of Regulations, Title 8, Section 16000, et seq., (“Prevailing Wage Laws”), which require the payment of prevailing wage rates and the performance of other requirements on certain “public works” and “maintenance” projects. City has not made any representations or warranties to Consultant regarding the applicability of Prevailing Wages. If the work to be performed constitutes “public works” or “maintenance” projects, as defined by the Prevailing Wage Laws, and if the total compensation is One Thousand Dollars ($1,000) or more, COMPANY agrees to fully comply with such Prevailing Wage Laws. COMPANY shall make copies of the prevailing rates of per diem wages for each craft, classification or type of worker needed to execute the work available to interested parties upon request, and shall post copies at the COMPANY’s principal place of business and at the project site. COMPANY shall defend, indemnify and hold the City, its elected officials, officers, employees, volunteers and agents free and harmless from any claims, liabilities, 644
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costs, penalties or interest arising out of any failure or alleged failure to comply with the Prevailing Wage Laws
USE OF OTHER COMPANYS. COMPANY must obtain CITY’s prior written approval to use any subCOMPANYs while performing any portion of this Agreement. Such approval must include approval of the proposed COMPANY and the terms of compensation.

FINAL PAYMENT ACCEPTANCE CONSTITUTES RELEASE. The acceptance by the COMPANY of the final payment made under this Agreement shall operate as and be a release of the CITY from all claims and liabilities for compensation to the COMPANY for anything done, furnished or relating to the COMPANY’S work or services. Acceptance of payment shall be any negotiation of the CITY’S check or the failure to make a written extra compensation claim within ten (10) calendar days of the receipt of that check. However, approval or payment by the CITY shall not constitute, nor be deemed, a release of the responsibility and liability of the COMPANY, its employees, subCOMPANYs and agents for the accuracy and competency of the information provided and/or work performed; nor shall such approval or payment be deemed to be an assumption of such responsibility or liability by the CITY for any defect or error in the work prepared by the COMPANY, its employees, sub-COMPANYs and agents.

CORRECTIONS. In addition to the above indemnification obligations, the COMPANY shall correct, at its expense, all errors in the work which may be disclosed during the City’s review of the COMPANY’s report or plans. Should the COMPANY fail to make such correction in a reasonably timely manner, such correction shall be made by the CITY, and the cost thereof shall be charged to the COMPANY. In addition to all other available remedies, the City may deduct the cost of such correction from any retention amount held by the City or may withhold payment otherwise owed COMPANY under this Agreement up to the amount of the cost of correction.

NON-APPROPRIATION OF FUNDS. Payments to be made to COMPANY by CITY for services preformed within the current fiscal year are within the current fiscal budget and within an available, unexhausted fund. In the event that CITY does not appropriate sufficient funds for payment of COMPANY’S services beyond the current fiscal year, the Agreement shall cover payment for COMPANY’S services only to the conclusion of the last fiscal year in which CITY appropriates sufficient funds and shall automatically terminate at the conclusion of such fiscal year.

NOTICES. All communications to either party by the other party will be deemed made when received by such party at its respective name and address as follows:

CITY COMPANY
City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, CA 90254
ATTN: ATTN:

Any such written communications by mail will be conclusively deemed to have been received by the addressee upon deposit thereof in the United States Mail, postage prepaid and properly addressed as noted above. In all other instances, notices will be deemed given at the time of actual delivery. Changes may be made in the names or addresses of persons to whom notices are to be given by giving notice in the manner prescribed in this paragraph. Courtesy copies of 645
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notices may be sent via electronic mail, provided that the original notice is deposited in the U.S. mail or personally delivered as specified in this Section.

A. SOLICITATION. COMPANY maintains and warrants that it has not employed nor retained any company or person, other than COMPANY’s bona fide employee, to solicit or secure this Agreement. Further, COMPANY warrants that it has not paid nor has it agreed to pay any company or person, other than COMPANY’s bona fide employee, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. Should COMPANY breach or violate this warranty, CITY may rescind this Agreement without liability.

B. THIRD PARTY BENEFICIARIES. This Agreement and every provision herein is generally for the exclusive benefit of COMPANY and CITY and not for the benefit of any other party. There will be no incidental or other beneficiaries of any of COMPANY’s or CITY’s obligations under this Agreement.

C. INTERPRETATION. This Agreement was drafted in, and will be construed in accordance with the laws of the State of California, and exclusive venue for any action involving this agreement will be in Los Angeles County.

D. ENTIRE AGREEMENT. This Agreement, and its Attachments, sets forth the entire understanding of the parties. There are no other understandings, terms or other agreements expressed or implied, oral or written.

E. RULES OF CONSTRUCTION. Each Party had the opportunity to independently review this Agreement with legal counsel. Accordingly, this Agreement will be construed simply, as a whole, and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party.

F. AUTHORITY/MODIFICATION. The Parties represent and warrant that all necessary action has been taken by the Parties to authorize the undersigned to execute this Agreement and to engage in the actions described herein. This Agreement may be modified by written amendment with signatures of all parties to this Agreement. CITY’s city manager, or designee, may execute any such amendment on behalf of CITY.

ACCEPTANCE OF FACSIMILE OR ELECTRONIC SIGNATURES. The Parties agree that this Contract, agreements ancillary to this Contract, and related documents to be entered into in connection with this Contract will be considered signed when the signature of a party is delivered by facsimile transmission or scanned and delivered via electronic mail. Such facsimile or electronic mail copies will be treated in all respects as having the same effect as an original signature.

FORCE MAJEURE. Should performance of this Agreement be impossible due to fire, flood, explosion, war, embargo, government action, civil or military authority, the natural elements, or other similar causes beyond the Parties’ control, then the Agreement will immediately terminate without obligation of either party to the other.

TIME IS OF ESSENCE. Time is of the essence to comply with dates and schedules to be provided.

ATTORNEY’S FEES. The parties hereto acknowledge and agree that each will bear his or its own costs, expenses and attorneys' fees arising out of and/or connected with the negotiation, drafting and execution of the Agreement, and all matters arising out of or connected therewith except 646
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that, in the event any action is brought by any party hereto to enforce this Agreement, the prevailing party in such action shall be entitled to reasonable attorneys' fees and costs in addition to all other relief to which that party or those parties may be entitled.

STATEMENT OF EXPERIENCE. By executing this Agreement, COMPANY represents that it has demonstrated trustworthiness and possesses the quality, fitness and capacity to perform the Agreement in a manner satisfactory to CITY. COMPANY represents that its financial resources, surety and insurance experience, service experience, completion ability, personnel, current workload, experience in dealing with private COMPANYs, and experience in dealing with public agencies all suggest that COMPANY is capable of performing the proposed contract and has a demonstrated capacity to deal fairly and effectively with and to satisfy a public agency.

OWNERSHIP OF DOCUMENTS. It is understood and agreed that the City shall own all documents and other work product of the COMPANY, except the COMPANY’s notes and workpapers, which pertain to the work performed under this Agreement. The City shall have the sole right to use such materials in its discretion and without further compensation to the COMPANY, but any reuse of such documents by the City on any other project without prior written consent of the COMPANY shall be at the sole risk of the City.

USE OF LOGO. The City grants the COMPANY permission to use its name, logo and/or trademark in deliverables produced by the COMPANY on the behalf of the City, such as written reports, presentation slides, press releases, social media graphics, and other public outreach materials.

The CITY’s prior review of artwork and written approval is required for any use of CITY logo. CITY will provide an electronic copy of the most current logo to the CONTRACTOR for use in materials.

The CONTRACTOR will, in turn, only use the most current logo of the CITY.

DISCLOSURE REQUIRED. (City and COMPANY initials required at one of the following paragraphs) By their respective initials next to this paragraph, City and COMPANY hereby acknowledge that COMPANY is a “COMPANY” for the purposes of the California Political Reform Act because COMPANY’s duties would require him or her to make one or more of the governmental decisions set forth in Fair Political Practices Commission Regulation 18700.3(a) or otherwise serves in a staff capacity for which disclosure would otherwise be required were COMPANY employed by the City. COMPANY hereby acknowledges his or her assuming-office, annual, and leaving-office financial reporting obligations under the California Political Reform Act and the City’s Conflict of Interest Code and agrees to comply with those obligations at his or her expense. Prior to COMPANY commencing services hereunder, the City’s Manager shall prepare and deliver to COMPANY a memorandum detailing the extent of COMPANY’s disclosure obligations in accordance with the City’s Conflict of Interest Code.

City Initials ______
COMPANY Initials ______
OR
By their initials next to this paragraph, City and COMPANY hereby acknowledge that COMPANY is not a “COMPANY” for the purpose of the California Political Reform Act because COMPANY’s duties and responsibilities are not within the scope of the definition of COMPANY in Fair Political Practice Commission Regulation 18700.3(a) and is otherwise not serving in staff capacity in accordance with the City’s Conflict of Interest Code.
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City Initials ______
COMPANY Initials ______
COMPLIANCE WITH COVID-19 VACCINATION POLICY. All COMPANY’S employees, agents, officers and subcontractors who will be physically present in the City and have contact with City officials and employees or with the public shall be fully vaccinated from COVID-19. COMPANY agrees to certify in writing to CITY that it complies with the foregoing.

IN WITNESS WHEREOF the parties hereto have executed this contract the day and year first hereinabove written.

CITY OF HERMOSA BEACH COMPANY
[MAYOR/CITY MANAGER] By: NAME/TITLE
ATTEST:

Myra Maravilla, City Clerk Taxpayer ID No.

APPROVED AS TO FORM:

Patrick Donegan, City Attorney
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6.3 Required Forms

6.3.1 Certification of Proposal
RFP #: _________
The undersigned hereby submits its proposal and agrees to be bound by the terms and conditions of this Request for Proposal (RFP).

1. Proposer declares and warrants that no elected or appointed official, officer or employee of the City has been or shall be compensated, directly or indirectly, in connection with this proposal or any work connected with this proposal. Should any agreement be approved in connection with this Request for Proposal, Proposer declares and warrants that no elected or appointed official, officer or employee of the City, during the term of his/her service with the City shall have any direct interest in that agreement, or obtain any present, anticipated or future material benefit arising therefrom.

2. By submitting the response to this request, Proposer agrees, if selected to furnish services to the City in accordance with this RFP.

3. Proposer has carefully reviewed its proposal and understands and agrees that the City is not responsible for any errors or omissions on the part of the Proposer and that the Proposer is responsible for them.

4. It is understood and agreed that the City reserves the right to accept or reject any or all proposals and to waive any informality or irregularity in any proposal received by the City.

5. The proposal response includes all of the commentary, figures and data required by the Request for Proposal

6. The proposal shall be valid for 90 days from the date of submittal.

7. Proposer acknowledges that the City may issue addendums related to this RFP and that the proposer has reviewed the following addendums which have been issued:

Addendum: _____________________________
Addendum: _____________________________
Addendum: _____________________________
Addendum: _____________________________

8. Proposer further acknowledges the provisions of any addendums issued have been incorporated into their proposal.
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Signature of Authorized Representative:
____________________________________________
Printed Name and Title:
____________________________________________
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6.3.2 Non-Collusion Affidavit
RFP #: _________
The undersigned declares states and certifies that:

1. This proposal is not made in the interest of or on behalf of any undisclosed person, partnership, company, association, organization or corporation.

2. This proposal is genuine and not collusive or sham.

3. I have not directly or indirectly induced or solicited any other Proposer to put in a false or sham proposal and I have not directly or indirectly colluded, conspired, connived, or agreed with any other Proposer or anyone else to put in a sham proposal or to refrain from submitting to this RFP.

4. I have not in any manner, directly or indirectly, sought by agreement, communication, or conference with anyone to fix the proposal price or to fix any overhead, profit or cost element of the proposal price or to secure any advantage against the City of Hermosa Beach or of anyone interested in the proposed contract.

5. All statements contained in the Proposal and related documents are true.

6. I have not directly or indirectly submitted the proposal price or any breakdown thereof, or the contents thereof, or divulged information or data relative thereto, or paid, and will not pay, any fee to any person, corporation, partnership, company, association, organization, RFP depository, or to any member or agent thereof, to effectuate a collusive or sham proposal.

7. I have not entered into any arrangement or agreement with any City of Hermosa Beach public officer in connection with this proposal.

8. I understand collusive bidding is a violation of State and Federal law and can result in fines, prison sentences, and civil damage awards.

Signature of Authorized Representative:
____________________________________________
Printed Name and Title:
____________________________________________
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6.3.3 Compliance with Insurance Requirements
RFP #: _________
The selected COMPANY will be expected to comply with the City’s insurance requirements contained within this RFP.

The undersigned declares states and certifies that:

1. Proposer agrees, acknowledges and is fully aware of the insurance requirements as specified in the Request for Proposal.

2. If selected, proposer agrees to accept all conditions and requirements as contained therein.

Signature of Authorized Representative:
____________________________________________
Printed Name and Title:
____________________________________________
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6.3.4 Acknowledgement of Professional Services Agreement RFP #: _________
The selected COMPANY will be expected to comply with and sign the City’s Professional Services Agreement. Proposers should identify and/or indicate any exceptions to the Sample Professional Services Agreement included in Section 6.2. The City Attorney or their designee retains the discretion to accept or reject proposed exceptions or modifications to the City’s Professional Services Agreement.

1. Proposer agrees, acknowledges and is fully aware of the conditions specified in the City’s Sample Professional Services Agreement.

2. Proposer agrees to accept all conditions and requirements as contained therein with exceptions noted as follows:
______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ ______________________________________________________________________________________ Signature of Authorized Representative:
____________________________________________
Printed Name and Title:
____________________________________________
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CONTRACT FOR PROFESSIONAL SERVICES TO PROVIDE SOUND AND STAGE PRODUCTION

SERVICES FOR THE HERMOSA BEACH CONCERT SERIES BETWEEN THE CITY OF HERMOSA

BEACH AND VOX PRODUCTIONS
This AGREEMENT is entered into this 23rd day of January 2024, by and between the CITY OF Hermosa Beach, a general law city a municipal corporation (“CITY”) and a VOX Productions (“COMPANY”).

R E C I T A L S
A. The City desires to enter into an agreement with COMPANY for sound and stage production services for the Hermosa Beach Concert Series (EVENT).

B. The City does not have the equipment or the personnel able and/or available to perform the services required under this agreement and therefore, the City desires to contract for such services to accomplish this work.

C. The COMPANY warrants to the City that it has the equipment, qualifications, and experience to perform properly and timely the services under this Agreement.

D. The City desires to contract with the COMPANY to perform the services as described in Exhibit A of this Agreement.

NOW, THEREFORE, based on the foregoing recitals, the City and the COMPANY agree as follows:

1. CONSIDERATION AND COMPENSATION As partial consideration, COMPANY agrees to perform the work listed in the SCOPE OF SERVICES, attached as Exhibit A.

As additional consideration, COMPANY and CITY agree to abide by the terms and conditions contained in this Agreement.

As additional consideration, CITY agrees to pay COMPANY a not-to-exceed amount of $62,203 for COMPANY’s services, unless otherwise specified by written amendment to this Agreement.

No additional compensation shall be paid for any other expenses incurred.

COMPANY shall submit to CITY its invoice for services by the 10th day of each month, itemizing the fees and costs incurred during the previous month. CITY shall pay COMPANY all uncontested amounts set forth in COMPANY’s invoice within 30 days after it is received.

2. SCOPE OF SERVICES. COMPANY will perform the services and activities set forth in the SCOPE OF SERVICE attached hereto as Exhibit A and incorporated herein by this reference.
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Except as herein otherwise expressly specified to be furnished by CITY, COMPANY will, in a professional manner, furnish all of the labor, technical, administrative, professional and other personnel, all supplies and materials, equipment, printing, vehicles, transportation, office space and facilities necessary to perform and complete the work and provide the professional services required of COMPANY by this Agreement.

3. PAYMENTS. For CITY to pay COMPANY as specified by this Agreement, COMPANY must submit an invoice to CITY which lists the reimbursable costs, the specific tasks performed, and, for work that includes deliverables, the percentage of the task completed during the billing period.

4. TIME OF PERFORMANCE. The services of the COMPANY are to commence upon receipt of a notice to proceed from the CITY and shall continue until all authorized work is completed to the CITY’s reasonable satisfaction.

5. FAMILIARITY WITH WORK. By executing this Agreement, COMPANY represents that COMPANY has (a) thoroughly investigated and considered the scope of services to be performed; (b) carefully considered how the services should be performed; and (c) understands the facilities, difficulties, and restrictions attending performance of the services under this Agreement.

6. KEY PERSONNEL. COMPANY’s key person assigned to perform work under this Agreement is Shawn Sedlacek. COMPANY shall not assign another person to be in charge of the work contemplated by this Agreement without the prior written authorization of the City.

7. TERM OF AGREEMENT. The term of this Agreement shall commence upon execution by both parties and shall expire on December 31, 2024, unless earlier termination occurs under Section 11 of this Agreement, or this Agreement is extended in writing in advance by both parties. Further, the City Manager shall have the option to extend this Agreement for two additional one-year terms at the same annual not to exceed amount.

8. CHANGES. CITY may order changes in the services within the general scope of this Agreement, consisting of additions, deletions, or other revisions, and the contract sum and the contract time will be adjusted accordingly. All such changes must be authorized in writing, executed by COMPANY and CITY. The cost or credit to CITY resulting from changes in the services will be determined in accordance with written agreement between the parties.

9. TAXPAYER IDENTIFICATION NUMBER. COMPANY will provide CITY with a Taxpayer Identification Number.

10. PERMITS AND LICENSES. COMPANY will obtain and maintain during the term of this Agreement all necessary permits, licenses, and certificates that may be required in connection with the performance of services under this Agreement.

11. TERMINATION. Except as otherwise provided, CITY may terminate this Agreement at any time with or without cause. Notice of termination shall be in writing.

COMPANY may terminate this Agreement. Notice will be in writing at least 30 days before the effective termination date.

In the event of such termination, the COMPANY shall cease services as of the date of termination, and all finished or unfinished documents, data, drawings, maps, and other 669
materials prepared by COMPANY shall, at CITY’s option, become CITY’s property, and COMPANY will receive just and equitable compensation for any work satisfactorily completed up to the effective date of notice of termination.

Should the Agreement be terminated pursuant to this Section, CITY may procure on its own terms services similar to those terminated.

12. INDEMNIFICATION. COMPANY shall indemnify, defend with counsel approved by CITY, and hold harmless CITY, its officers, officials, employees and volunteers from and against all liability, loss, damage, expense, and cost (including without limitation reasonable attorneys fees, expert fees and all other costs and fees of litigation) of every nature arising out of or in connection with COMPANY's performance of work hereunder or its failure to comply with any of its obligations contained in this AGREEMENT, regardless of CITY’S passive negligence, but excepting such loss or damage which is caused by the sole active negligence or willful misconduct of the CITY. Should CITY in its sole discretion find COMPANY’S legal counsel unacceptable, then COMPANY shall reimburse the CITY its costs of defense, including without limitation reasonable attorneys fees, expert fees and all other costs and fees of litigation. The COMPANY shall promptly pay any final judgment rendered against the CITY (and its officers, officials, employees and volunteers) covered by this indemnity obligation. It is expressly understood and agreed that the foregoing provisions are intended to be as broad and inclusive as is permitted by the law of the State of California and will survive termination of this Agreement.

The requirements as to the types and limits of insurance coverage to be maintained by COMPANY as required by Section 17, and any approval of said insurance by CITY, are not intended to and will not in any manner limit or qualify the liabilities and obligations otherwise assumed by COMPANY pursuant to this Agreement, including, without limitation, to the provisions concerning indemnification.

Notwithstanding anything in this Agreement to the contrary, no provision of Section 12 shallbe deemed effective until such time as COMPANY has been determined by a court or other tribunal of competent jurisdiction in a final judgment or order to have committed an error or act of omission and a claim against COMPANY has been proven. In addition, nothing contained herein shall be deemed to extend the statute of limitations for COMPANY’S professional negligence or willful misconduct. Finally, to the extent any provision of this Agreement has the effect of eliminating or otherwise adversely affecting COMPANY’S professional liability insurance coverage, such provision shall not be enforceable.

13. ASSIGNABILITY. This Agreement is for COMPANY’s professional services. COMPANY’s attempts to assign the benefits or burdens of this Agreement without CITY’s written approval are prohibited and will be null and void.

14. INDEPENDENT CONTRACTOR. CITY and COMPANY agree that COMPANY will act as an independent contractor and will have control of all work and the manner in which is it performed. COMPANY will be free to contract for similar service to be performed for other employers while under contract with CITY. COMPANY is not an agent or employee of CITY and is not entitled to participate in any pension plan, insurance, bonus or similar benefits CITY provides for its employees. Any provision in this Agreement that may appear to give CITY the right to direct COMPANY as to the details of doing the work or 670
to exercise a measure of control over the work means that COMPANY will follow the direction of the CITY as to end results of the work only.

15. AUDIT OF RECORDS. COMPANY agrees that CITY, or designee, has the right to review, obtain, and copy all records pertaining to the performance of this Agreement.

COMPANY agrees to provide CITY, or designee, with any relevant information requested and will permit CITY, or designee, access to its premises, upon reasonable notice, during normal business hours for the purpose of interviewing employees and inspecting and copying such books, records, accounts, and other material that may be relevant to a matter under investigation for the purpose of determining compliance with this Agreement. COMPANY further agrees to maintain such records for a period of three (3) years following final payment under this Agreement.

COMPANY will keep all books, records, accounts and documents pertaining to this Agreement separate from other activities unrelated to this Agreement.

16. CORRECTIVE MEASURES. COMPANY will promptly implement any corrective measures required by CITY regarding the requirements and obligations of this Agreement.

COMPANY will be given a reasonable amount of time as determined by the City to implement said corrective measures. Failure of COMPANY to implement required corrective measures shall result in immediate termination of this Agreement.

17. INSURANCE REQUIREMENTS.
a. The COMPANY, at the COMPANY’s own cost and expense, shall procure and maintain, for the duration of the contract, the following insurance policies:
i. Workers Compensation Insurance as required by law. The COMPANY shall require all subcontractors similarly to provide such compensation insurance for their respective employees. Any notice of cancellation or non-renewal of all Workers’ Compensation policies must be received by the CITY at least thirty (30) days prior to such change. The insurer shall agree to waive all rights of subrogation against the CITY, its officers, agents, employees, and volunteers for losses arising from work performed by the COMPANY for City. ii. General Liability Coverage. The COMPANY shall maintain commercial general liability insurance in an amount of not less than two million dollars ($2,000,000) per occurrence for bodily injury, personal injury, and property damage. If a commercial general liability insurance form or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to the work to be performed under this Agreement or the general aggregate limit shall be at least twice the required occurrence limit.
iii. Automobile Liability Coverage. The COMPANY shall maintain automobile liability insurance covering bodily injury and property damage for all activities of the COMPANY arising out of or in connection with the work to be performed under this Agreement, including coverage for owned, hired, and non-owned vehicles, in an amount of not less than one million dollars ($1,000,000) combined single limit for each occurrence. iv. Professional Liability Coverage. The COMPANY shall maintain professional errors and omissions liability insurance for protection against claims alleging negligent acts, errors, or omissions which may arise from the COMPANY’S 671
operations under this Agreement, whether such operations be by the COMPANY or by its employees, subcontractors, or subCOMPANYs. The amount of this insurance shall not be less than one million dollars ($1,000,000) on a claims-made annual aggregate basis, or a combined single-limit-per-occurrence basis. When coverage is provided on a “claims made basis,” COMPANY will continue to renew the insurance for a period of three (3) years after this Agreement expires or is terminated. Such insurance will have the same coverage and limits as the policy that was in effect during the term of this Agreement, and will cover COMPANY for all claims made by CITY arising out of any errors or omissions of COMPANY, or its officers, employees or agents during the time this Agreement was in effect.
b. Endorsements. Each general liability, automobile liability and professional liability insurance policy shall be issued by a financially responsible insurance company or companies admitted and authorized to do business in the State of California, or which is approved in writing by City, and shall be endorsed as follows. COMPANY also agrees to require all contractors, and subcontractors to do likewise. i. “The CITY, its elected or appointed officers, officials, employees, agents, and volunteers are to be covered as additional insureds with respect to liability arising out of work performed by or on behalf of the COMPANY, including materials, parts, or equipment furnished in connection with such work or operations.”
ii. This policy shall be considered primary insurance as respects the CITY, its elected or appointed officers, officials, employees, agents, and volunteers.

Any insurance maintained by the CITY, including any self-insured retention the CITY may have, shall be considered excess insurance only and shall not contribute with this policy.
iii. This insurance shall act for each insured and additional insured as though a separate policy had been written for each, except with respect to the limits of liability of the insuring company.
iv. The insurer waives all rights of subrogation against the CITY, its elected or appointed officers, officials, employees, or agents.
v. Any failure to comply with reporting provisions of the policies shall not affect coverage provided to the City, its elected or appointed officers, officials, employees, agents, or volunteers.
vi. The insurance provided by this policy shall not be suspended, voided, canceled, or reduced in coverage or in limits except after thirty (30) days written notice has been received by the CITY.
c. COMPANY agrees to provide immediate notice to CITY of any claim or loss against Contractor arising out of the work performed under this agreement. CITY assumes no obligation or liability by such notice, but has the right (but not the duty) to monitor the handling of any such claim or claims if they are likely to involve CITY. d. Any deductibles or self-insured retentions must be declared to and approved by the CITY. At the CITY’s option, the COMPANY shall demonstrate financial capability for payment of such deductibles or self-insured retentions. 672
e. The COMPANY shall provide certificates of insurance with original endorsements to the CITY as evidence of the insurance coverage required herein. Certificates of such insurance shall be filed with the CITY on or before commencement of performance of this Agreement. Current certification of insurance shall be kept on file with the CITY at all times during the term of this Agreement. f. Failure on the part of the COMPANY to procure or maintain required insurance shall constitute a material breach of contract under which the CITY may terminate this Agreement pursuant to Section 11 above.
g. The commercial general and automobile liability policies required by this Agreement shall allow City, as additional insured, to satisfy the self-insured retention (“SIR”) and/or deductible of the policy in lieu of the COMPANY (as the named insured) should COMPANY fail to pay the SIR or deductible requirements.

The amount of the SIR or deductible shall be subject to the approval of the City Attorney and the Finance Director. COMPANY understands and agrees that satisfaction of this requirement is an express condition precedent to the effectiveness of this Agreement. Failure by COMPANY as primary insured to pay its SIR or deductible constitutes a material breach of this Agreement. Should City pay the SIR or deductible on COMPANY’s behalf upon the COMPANY’s failure or refusal to do so in order to secure defense and indemnification as an additional insured under the policy, City may include such amounts as damages in any action against COMPANY for breach of this Agreement in addition to any other damages incurred by City due to the breach.

18. USE OF OTHER COMPANYS. COMPANY must obtain CITY’s prior written approval to use any sub-COMPANYs while performing any portion of this Agreement. Such approval must include approval of the proposed COMPANY and the terms of compensation.

19. FINAL PAYMENT ACCEPTANCE CONSTITUTES RELEASE. The acceptance by the COMPANY of the final payment made under this Agreement shall operate as and be a release of the CITY from all claims and liabilities for compensation to the COMPANY for anything done, furnished or relating to the COMPANY’S work or services. Acceptance of payment shall be any negotiation of the CITY’S check or the failure to make a written extra compensation claim within ten (10) calendar days of the receipt of that check.

However, approval or payment by the CITY shall not constitute, nor be deemed, a release of the responsibility and liability of the COMPANY, its employees, sub-COMPANYs and agents for the accuracy and competency of the information provided and/or work performed; nor shall such approval or payment be deemed to be an assumption of such responsibility or liability by the CITY for any defect or error in the work prepared by the COMPANY, its employees, sub-COMPANYs and agents.

20. CORRECTIONS. In addition to the above indemnification obligations, the COMPANY shall correct, at its expense, all errors in the work which may be disclosed during the City’s review of the COMPANY’s report or plans. Should the COMPANY fail to make such correction in a reasonably timely manner, such correction shall be made by the CITY, and the cost thereof shall be charged to the COMPANY. In addition to all other available remedies, the City may deduct the cost of such correction from any retention amount 673
held by the City or may withhold payment otherwise owed COMPANY under this Agreement up to the amount of the cost of correction.

21. NON-APPROPRIATION OF FUNDS. Payments to be made to COMPANY by CITY for services preformed within the current fiscal year are within the current fiscal budget and within an available, unexhausted fund. In the event that CITY does not appropriate sufficient funds for payment of COMPANY’S services beyond the current fiscal year, the Agreement shall cover payment for COMPANY’S services only to the conclusion of the last fiscal year in which CITY appropriates sufficient funds and shall automatically terminate at the conclusion of such fiscal year.

22. NOTICES. All communications to either party by the other party will be deemed made when received by such party at its respective name and address as follows:

CITY COMPANY
City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, CA 90254
ATTN: Lisa Nichols, Community
Resources Manager
Vox Productions
1324 Cypress Avenue
Los Angeles, CA 90065
ATTN: Shawn Sedlacek,
Production Manager
Any such written communications by mail will be conclusively deemed to have been received by the addressee upon deposit thereof in the United States Mail, postage prepaid and properly addressed as noted above. In all other instances, notices will be deemed given at the time of actual delivery. Changes may be made in the names or addresses of persons to whom notices are to be given by giving notice in the manner prescribed in this paragraph. Courtesy copies of notices may be sent via electronic mail, provided that the original notice is deposited in the U.S. mail or personally delivered as specified in this Section.
a. SOLICITATION. COMPANY maintains and warrants that it has not employed nor retained any company or person, other than COMPANY’s bona fide employee, to solicit or secure this Agreement. Further, COMPANY warrants that it has not paid nor has it agreed to pay any company or person, other than COMPANY’s bona fide employee, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. Should COMPANY breach or violate this warranty, CITY may rescind this Agreement without liability.
b. THIRD PARTY BENEFICIARIES. This Agreement and every provision herein is generally for the exclusive benefit of COMPANY and CITY and not for the benefit of any other party. There will be no incidental or other beneficiaries of any of COMPANY’s or CITY’s obligations under this Agreement.
c. INTERPRETATION. This Agreement was drafted in, and will be construed in accordance with the laws of the State of California, and exclusive venue for any action involving this agreement will be in Los Angeles County. 674
d. ENTIRE AGREEMENT. This Agreement, and its Attachments, sets forth the entire understanding of the parties. There are no other understandings, terms or other agreements expressed or implied, oral or written.
e. RULES OF CONSTRUCTION. Each Party had the opportunity to independently review this Agreement with legal counsel. Accordingly, this Agreement will be construed simply, as a whole, and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party.
f. AUTHORITY/MODIFICATION. The Parties represent and warrant that all necessary action has been taken by the Parties to authorize the undersigned to execute this Agreement and to engage in the actions described herein. This Agreement may be modified by written amendment with signatures of all parties to this Agreement.

CITY’s city manager, or designee, may execute any such amendment on behalf of CITY.

23. ACCEPTANCE OF FACSIMILE OR ELECTRONIC SIGNATURES. The Parties agree that this Contract, agreements ancillary to this Contract, and related documents to be entered into in connection with this Contract will be considered signed when the signature of a party is delivered by facsimile transmission or scanned and delivered via electronic mail.

Such facsimile or electronic mail copies will be treated in all respects as having the same effect as an original signature.

24. FORCE MAJEURE. Should performance of this Agreement be impossible due to fire, flood, explosion, war, embargo, government action, civil or military authority, the natural elements, or other similar causes beyond the Parties’ control, then the Agreement will immediately terminate without obligation of either party to the other.

25. TIME IS OF ESSENCE. Time is of the essence to comply with dates and schedules to be provided.

26. ATTORNEY’S FEES. The parties hereto acknowledge and agree that each will bear his or its own costs, expenses and attorneys' fees arising out of and/or connected with the negotiation, drafting and execution of the Agreement, and all matters arising out of or connected therewith except that, in the event any action is brought by any party hereto to enforce this Agreement, the prevailing party in such action shall be entitled to reasonable attorneys' fees and costs in addition to all other relief to which that party or those parties may be entitled.

27. STATEMENT OF EXPERIENCE. By executing this Agreement, COMPANY represents that it has demonstrated trustworthiness and possesses the quality, fitness and capacity to perform the Agreement in a manner satisfactory to CITY. COMPANY represents that its financial resources, surety and insurance experience, service experience, completion ability, personnel, current workload, experience in dealing with private COMPANYs, and experience in dealing with public agencies all suggest that COMPANY is capable of performing the proposed contract and has a demonstrated capacity to deal fairly and effectively with and to satisfy a public agency.
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28. OWNERSHIP OF DOCUMENTS. It is understood and agreed that the City shall own all documents and other work product of the COMPANY, except the COMPANY’s notes and workpapers, which pertain to the work performed under this Agreement. The City shall have the sole right to use such materials in its discretion and without further compensation to the COMPANY, but any re-use of such documents by the City on any other project without prior written consent of the COMPANY shall be at the sole risk of the City.

29. USE OF LOGO. The City grants the COMPANY permission to use its name, logo and/or trademark in deliverables produced by the COMPANY on the behalf of the City, such as written reports, presentation slides, press releases, social media graphics, and other public outreach materials. The CITY’s prior review of artwork and written approval is required for any use of CITY logo. CITY will provide an electronic copy of the most current logo to the CONTRACTOR for use in materials. The CONTRACTOR will, in turn, only use the most current logo of the CITY.

30. DISCLOSURE REQUIRED. (City and COMPANY initials required at one of the following paragraphs)
By their respective initials next to this paragraph, City and COMPANY hereby acknowledge that COMPANY is a “COMPANY” for the purposes of the California Political Reform Act because COMPANY’s duties would require him or her to make one or more of the governmental decisions set forth in Fair Political Practices Commission Regulation 18700.3(a) or otherwise serves in a staff capacity for which disclosure would otherwise be required were COMPANY employed by the City. COMPANY hereby acknowledges his or her assuming-office, annual, and leaving-office financial reporting obligations under the California Political Reform Act and the City’s Conflict of Interest Code and agrees to comply with those obligations at his or her expense. Prior to COMPANY commencing services hereunder, the City’s Manager shall prepare and deliver to COMPANY a memorandum detailing the extent of COMPANY’s disclosure obligations in accordance with the City’s Conflict of Interest Code.

City Initials ______
COMPANY Initials ______
OR
By their initials next to this paragraph, City and COMPANY hereby acknowledge that COMPANY is not a “COMPANY” for the purpose of the California Political Reform Act because COMPANY’s duties and responsibilities are not within the scope of the definition of COMPANY in Fair Political Practice Commission Regulation 18700.3(a) and is otherwise not serving in staff capacity in accordance with the City’s Conflict of Interest Code.

City Initials ______
COMPANY Initials ______
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31. COMPLIANCE WITH COVID-19 VACCINATION POLICY. All COMPANY’S employees, agents, officers and subcontractors who will be physically present in the City and have contact with City officials and employees or with the public shall be fully vaccinated from COVID-19. COMPANY agrees to certify in writing to CITY that it complies with the foregoing.

IN WITNESS WHEREOF the parties hereto have executed this contract the day and year first hereinabove written.

CITY OF HERMOSA BEACH COMPANY
Suja Lowenthal, City Manager Shawn Sedlacek, Production Manager ATTEST:

Myra Maravilla, City Clerk Taxpayer ID No.

APPROVED AS TO FORM:

Patrick Donegan, City Attorney
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Exhibit A: Scope of Work
The equipment and staffing to execute the work described below for the Hermosa Beach Concert Series scheduled for the two Sundays following Labor Day from 4:00-7:00pm on the beach south of Pier featuring up to three talent acts per event day.
• Construction and installation of one main covered concert stage with professional quality lighting and a sound system;
• Fencing for the equipment and stage to secure and protect the stage and any support equipment throughout nonperformance days;
• Audio support equipment to produce clear, professional quality sound for an outdoor audience of up to 5,000 people;
• An experienced point of contact to work with City staff in the coordination, logistical planning, and implementation of the concerts; • An experienced point of contact to work with selected talent in the coordination, logistical planning, and implementation of the selected talent’s set; • All staffing necessary to successfully and professionally operate associated equipment; and
• Oversight of general concert production.
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City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 24-0017
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of January 23, 2024

PARKING PERMIT PROGRAM REVIEW AND REFINEMENT
(Finance Director Viki Copeland)
Recommended Action:

Staff recommends City Council:

1. Review a list of parking issues and provide direction on any desired modifications.

2. Consider adoption of a resolution that encompasses all areas of the residential parking permit program to ensure clarity of program terms that supersedes all previous resolutions regarding the program (Attachment 1).

Executive Summary:

At its December 12, 2023 meeting, staff presented a list of issues identified during the 2023-24 residential parking permit season and possible solutions for City Council review. After receiving the presentation, Council directed staff to return to its January 23, 2024 meeting with possible refinements to the residential parking permit program and a resolution that would encompass all areas of the program and supersede all previous resolutions. Council requested both items for 2024- 25 implementation and those for a longer-term implementation timeframe.

Background:

In 1984, the City of Hermosa Beach applied for, and was granted, permission by the California Coastal Commission to establish a preferential parking permit program in conjunction with remote beach parking locations and a park and ride shuttle system. The permit was most recently amended in 2004.

The preferential parking permit program was developed to discourage oversaturation of the City’s downtown and coastal parking, to provide free long-term parking at remote locations, and to allow residents within the impacted area to park beyond the one-hour time restrictions or without having to pay the meter at yellow pole/cap meters. The impacted area is bound by the north and south City boundaries; by the Strand on the west; and by Loma Drive, Park Avenue, or Morningside Drive on the east. Parking spaces on the west side of Cypress Avenue between 11th Street and Pier Avenue are also included.

In 2019, the City Council adopted a Parking Management Study (Attachment 2) that included City of Hermosa Beach Page 1 of 8 Printed on 1/18/2024
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In 2019, the City Council adopted a Parking Management Study (Attachment 2) that included recommendations to adjust the parking permits and pricing. In accordance with the approved study, City Council voted at its February 28, 2023 meeting to limit the number of residential parking permits available to three per residence and to increase the annual price for those permits from $40 to $50.

Additional operational changes to the program were also made as follows:
· City Council previously approved requirement of California vehicle registration at the Hermosa Beach address for all permits with few exceptions on January 31, 2022. · Residential parking permits were limited to three per year per residence, to vehicles registered to the residence. Proof of residence and valid California vehicle registration at that address are required. One of the residential parking permits may be in the form of a hang tag with the rest in sticker form only. A single extra permit, in excess of the maximum three Residential parking permits per residence, may be issued by the City Manager or designee, upon a showing that there exists a number of registered vehicles to different and unique drivers at a specific property, which does not have adequate onsite parking to accommodate the number of vehicles in excess of the three Residential parking permits allowed. The burden of proof shall be upon the applicant, and the City Manager shall develop adequate application standards to the satisfaction of the City Manager. The City Manager or designee decision shall be final. · In the event of resident turnover at a specific residence, a signed lease by the owner of record of the property shall be required to issue new passes to new and different drivers than the previous tenants. The previously issued Residential parking permits shall be cancelled upon showing of the new residents at any specific residence. · The former property owner guest permit was eliminated in a separate motion.

At its October 10, 2023 meeting, City Council approved the issuance of a single “guest” parking permit without the requirement of vehicle registration or vehicle ownership. The first person to apply for the “guest” permit per address receives it and the City does not make any value judgments or weigh competing applications between roommates or anything similar. Further, once the single “guest” pass is issued for the residence, the City does not issue another one for that year irrespective of resident turnover. The coordination of guest passes amongst new and former tenants and new and former owner residents is the users’ responsibility.

At the December 12, 2023 meeting, City Council reviewed and discussed issues that arose during the 2023-24 renewal season. City Council discussed possible solutions and directed staff to return with possible refinements for the upcoming 2024-25 season and those for a longer-term implementation timeframe.

Past Council Actions
Meeting Date Description
June 6, 2018 The City Council held a Budget Workshop, with a Five-Year Financial Forecast, including recommendations for increased citation fees. At that time, the City Council requested a survey City of Hermosa Beach Page 2 of 8 Printed on 1/18/2024
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Meeting Date Description
June 6, 2018 The City Council held a Budget Workshop, with a Five-Year Financial Forecast, including recommendations for increased citation fees. At that time, the City Council requested a survey for all parking violations
December 17, 2019 The City Council accepted the Coastal Zone Parking Assessment Study recommendations; directed staff to return to Council and the applicable City Commissions with the related implementation actions for each of the near-term recommendations; and directed staff to incorporate the policy recommendations into the Draft Local Coastal Program and, if appropriate, draft an amendment to the City’s Coastal
Development Permit for the Preferential Parking Program and Remote Beach Park and Ride System.

September 28, 2021 The City Council requested that City Parking Programs and Parking Management be discussed at a future meeting.

January 31, 2022 The City Council reviewed and discussed the status and priorities of the 12 recommendations in the Parking
Management Study and challenges of coordinating these
efforts with goal of Plan Hermosa and the City’s efforts to certify a Local Coastal Program with the Coastal Commission.

Council directed staff to move forward with the sale of the 2022-2023 residential and employee parking permits; place an item on a future agenda to enable Council to consider a fee increase; and restrict the sale of permits to out-of-state vehicles except for active military.

November 3, 2022 The City Council awarded a contract for mobile parking payment systems (Pay-By-App) to ParkMobile, LLC and
directed staff to explore opportunities to utilize the system to provide real-time parking availability information to the public.

February 28, 2023 The City Council approved changes to the City’s residential parking permit program, employee permit program, and
hourly parking meter and parking lot rates.

March 14, 2023 The City Council gave City Manager or designee the discretion to waive the vehicle registration requirement, upon showing good cause, amending the previously adopted
resolution.

September 12, 2023 Motion by Councilmember Detoy, seconded by Councilmember Francois for staff to return with information on requirements for transferable residential “guest” parking permits for review and discussion.

September 26, 2023 After receiving the information item, City Council directed staff to return to its meeting on October 10, 2023 with a narrowly focused item to consider a “guest” parking pass program.

October 10, 2023 City Council approved a single “guest” permit for each residential address in the impacted area with no vehicle City of Hermosa Beach Page 3 of 8 Printed on 1/18/2024
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REPORT 24-0017
discretion to waive the vehicle registration requirement, upon showing good cause, amending the previously adopted
resolution.

September 12, 2023 Motion by Councilmember Detoy, seconded by Councilmember Francois for staff to return with information on requirements for transferable residential “guest” parking permits for review and discussion.

September 26, 2023 After receiving the information item, City Council directed staff to return to its meeting on October 10, 2023 with a narrowly focused item to consider a “guest” parking pass program.

October 10, 2023 City Council approved a single “guest” permit for each residential address in the impacted area with no vehicle registration or vehicle requirement.

December 12, 2023 Staff presented a list of issues identified during the 2023-24 residential parking permit season and possible solutions for City Council review. Council directed staff to with possible refinements to the program and a resolution that would
encompass all areas of the program and supersede all
previous resolutions. Council requested both items for 2024- 25 implementation and those for a longer-term
implementation timeframe.

Discussion:

At its December 12, 2023 meeting staff presented, and City Council discussed, issues identified during the 2023-24 parking permit season. Possible solutions and program refinements are outlined below and separated according to implementation timeline.

Implementation Possible for 2024-25 Permit Season
Items 1 through 4 appeared to have consensus and are included in the proposed resolution (Attachment 1). City Council discussed items 5 and 6, but no consensus emerged. Staff suggests Council determine whether there is consensus by voting on the items as a group or individually.

1. Residents claiming to live at multiple addresses-Each individual may only “reside” at one location.

2. Replacement of Guest Permits-Guest Permits will not be replaced if lost or stolen during the parking permit cycle.

3. Limit on Annual Employee Permits-Limit of one Annual Employee Permit per employee. An employee may not purchase parking permits for multiple cars.

4. Altered documents and/or misuse of parking permit-Penalty of misrepresentation/fraud in applying for a permit or the misuse of parking permits will result in a 2-year loss of parking permit privileges.

5. Flat fee price increases-A flat fee price increase could be implemented if adopted by Council. (Tiered pricing would require additional time for implementation and is discussed below.)

6. Employee Permits and Monthly/Daily Permits for Lots A, B and C-At its February 28, 2023 meeting, City Council approved the Employee Lot Permit that allows employees to park only at the Lot C Structure and requires current proof of employment on a monthly basis. Employees City of Hermosa Beach Page 4 of 8 Printed on 1/18/2024
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the Lot C Structure and requires current proof of employment on a monthly basis. Employees are not purchasing the Monthly Employee Lot Permit presumably because the Daily Lot Permit and 24-Hour Lot Permit may be purchased without proving proof of employment for the same price and with less restrictive parking. Currently, the Daily Lot Permit and 24-Hour Lot Permit are sold to the public for Lots A, B, and C and grant 14-hour or 24-hour parking access to any of the lots. Since lot permits are sold to the public, there is no way to be sure whether permits are purchased mostly by employees or the public. The number of lot permits sold is shown below for 2022-23, prior to any changes to the permits. Current prices for Lot A, B, and C permits and Employee Lot C permits are shown also.

Monthly Lot Permits Sold FY 22-23
Daily Lot Permit 1,920
24-hr Lot Permit 2,086
Price Lots A, B, C FY 23-24 Price Employee Lot C FY 23-24 Daily Lot Permit $38 Daily Lot Permit $38
24-hr Lot Permit $75 24-hr Lot Permit $75
City Council discussed the monthly parking permits for Lots A, B, and C and deliberated on eliminating the permit or increasing the price. Since quite a number of permits are sold and it is unknown whether they are purchased by the public or employees, it might be preferable to increase the price on the lot permits to see if employees would then purchase employee permits for Lot C.

Administrative Implementation for the 2024-25 Permit Season Acceptance of utility bills and leases to serve as proof of residency were discussed and staff received adequate Council direction to handle these issues administratively.

All proof of residency documents must be recent, issued within 30 days or less. Leases with terms of at least six months and issued within 30 days or less were accepted in the past and staff will continue this practice. Utility bills will no longer be accepted as proof of residency since many landlords pay the utilities for leased or rented property. Bank statements, credit card statements, and new leases of at least six months will provide proof of residency.

Possible Future Residential Parking Permit Program Modifications The Parking Management Study included recommendations for pricing and permit zones. · Tiered parking permit pricing-At its February 28, 2023 meeting, City Council considered a tiered annual rate structure as outlined in the Parking Study recommendations wherein the first permit would be $50; the second permit would increase to $75; the third permit would City of Hermosa Beach Page 5 of 8 Printed on 1/18/2024
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first permit would be $50; the second permit would increase to $75; the third permit would increase to $100; and a guest or fourth permit would cost $150. City Council raised the permit price from $40 to $50 but chose not to implement a tiered structure. The City’s permit software provider indicated that a change to tiered pricing would require three to four months for implementation.
· Residential parking permit zones-The City of Hermosa Beach Parking Management Study prepared in November 2019 included a set of recommendations to improve the management of parking in the Coastal Zone. One such strategy was a multi-faceted approach to improve the Residential Parking Permit Program. Some elements of this recommendation such as number of permits and price of permits were adjusted last year.

The Parking Management Study recommended creating residential parking zones for areas in need of greater restrictions. The Study identified eight zones distinguished between neighborhood characteristics. These zones were distributed throughout the Coastal zone. The boundary of the Coastal zone is larger than that of the current Residential Permit Program.

The zones were individually analyzed for occupancy rates. See Parking Permit Zone Attachment 12.

Due to their proximity near the beach, Zones 1, 3, 5, and 7 showed the highest parking onstreet parking occupancy on weekend afternoons, which are considered the peak parking demand time period. Zones 2, 4, 6 are further inland from Zones 1, 3, and 5, and have a slightly lower occupancy during the weekend afternoons. Zone 8 is distinct in its parking occupancy since it has the lowest number of parking spaces but highest occupancy rate, likely due to the greater number of 24-hour spaces and demand generated from South Park.

The purpose of residential parking permits is to allow residents to park in spaces that are otherwise metered or time-restricted in order to provide convenient access to a residence. The division of the Residential Parking Permit area into smaller zones would better achieve this purpose and ensure that the intent of providing parking access close to a residence is met.

However, given the high rate of occupancy on weekend afternoons, dividing the permit areas into eight zones potentially limits residents in Zones 1, 3, 5, 7, and 8 in finding available spaces to use their permits.

The City was granted a Coastal Development Permit, which designates the boundary for the Residential Parking Permit Program. This boundary is smaller than and does not include the entirety of the Coastal zone. Given the change in policies regarding residential parking permit programs in the Coastal zone over the past several decades, it is improbable that the City would be able to expand the residential parking permit program. As such, it is advisable that any division of parking zones occur within the existing overall boundary of the residential parking permit program.

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A two-zone possibility, which would divide the residential parking permit area (not the entire Coastal zone) into two distinct areas is as follows:

1. Area A: Zone 1, Zone 3 + portions of Zones 2 and 4 in the residential parking permit area; and

2. Area B: Zone 5, Zone 7, + portions of Zones 6 and 8 in the residential parking permit area.

Extensive sign changes would be required even for implementation of a two-zone permit area. Public Works estimates staff would need to modify approximately 712 signs for yellow posted meters and one-hour restricted parking.

Material costs would be $22,000 with an estimated timeframe of approximately 3 to 5 months with 1,000 hours across five staff members. This project would directly impact the ability to perform assigned maintenance functions. An alternative would be to hire two temporary maintenance workers which would have an approximate cost of $41,000. Permanent staff time of 240 hours would still be required for oversight and sign shop work. These factors point to consideration of zones, if more than two, being a future study item with the assistance of a parking consultant.

General Plan Consistency:

This report and associated recommendation have been evaluated for their consistency with the City’s General Plan. Relevant Policies are listed below:

Mobility Element
Goal 4. A parking system that meets the parking needs and demand of residents, visitors, and employees in an efficient and cost-effective manner.

Policies:
· 4.4 Preferential parking program. Periodically study and evaluate the current inventory of public parking supply and update the preferential parking program. · 4.10 Visitor parking information. Manage information about passes and accessing public parking lots to facilitate use by longer-distance visitors with limited transportation choices.

Fiscal Impact:

There is no fiscal impact related to the recommended action.

Attachments:

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REPORT 24-0017

1. Resolution No. 24-XXXX

2. Hermosa Beach Parking Management Study

3. Link to June 6, 2018 City Council Budget Workshop

4. Link to September 28, 2021 City Council Staff Report

5. Link to January 31, 2022 City Council Staff Report

6. Link to November 3, 2022 City Council Staff Report

7. Link to February 28, 2023 City Council Staff Report

8. Link to March 14, 2023 City Council Staff Report

9. Link to September 12, 2023 City Council Staff Report

10.Link to September 26, 2023 City Council Staff Report

11.Link to December 12, 2023 City Council Staff Report

12.Parking Permit Zone Table
Respectfully Submitted by: Viki Copeland, Finance Director Legal Review: Patrick Donegan, City Attorney
Approved: Suja Lowenthal, City Manager
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CITY OF HERMOSA BEACH
RESOLUTION NO. 24-XXXX

A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH,

CALIFORNIA ESTABLISHING AND RESTATING THE PROVISIONS OF THE CITY’S RESIDENTIAL PARKING PERMIT PROGRAM AND RELATED

REGULATIONS INTO A SINGLE RESOLUTION REPEALING AND
SUPERSEDING ALL PREVIOUS RESOLUTIONS RELATED TO THE CITY’S

RESIDENTIAL PARKING PERMIT PROGRAM AND RELATED REGULATIONS

AND FINDING THE SAME EXEMPT FROM THE CALIFORNIA

ENVIRONMENTAL QUALITY ACT
WHEREAS, the City of Hermosa Beach has established and maintained a preferential residential parking permit program on certain streets in the City pursuant to California Vehicle Code § 22507 for decades; and WHEREAS, the City’s Residential Parking Permit Program and related regulations are codified in numerous resolutions dating back to the early 1980s, which requires review and compilation to get the complete regulatory environment; and
WHEREAS, more recently, the City Council approved the 2019 Coastal Zone Parking Management Study which included recommendations to improve parking management strategies for the City; and

WHEREAS, the Study noted that more residential parking permits are issued for those in the impacted coastal parking area than total number of available spaces in that same area; and
WHEREAS, at its February 28, 2023 meeting, the City Council made revisions to its residential parking permit program that limited the number of residential permits per residence and instituted other vehicle registration requirements for permit issuance; and
WHEREAS, at its October 10, 2023 meeting the City Council adopted a resolution that authorized the issuance of a single “guest” parking permit for each residential address in the impacted coastal parking area provided the residential 687

address did not exceed the numeric cap of residential parking permits authorized under the City’s Residential Parking Permit Program; and WHEREAS, the City Council desires to place all provisions and regulations of the City’s Residential Parking Permit Program and related regulations into a single resolution for ease of reference and clarity with the public and to repeal and supersede all previous resolutions related to the City’s Residential Parking Permit Program and related regulations.

NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH, CALIFORNIA, DOES HEREBY RESOLVE AS FOLLOWS:

SECTION 1. Pursuant to California Vehicle Code § 22507, the City of Hermosa Beach establishes preferential parking privileges on certain streets in the City. This Resolution repeals and supersedes all previous resolutions related to the City’s Residential Parking Permit Program and related regulations.

SECTION 2. Use “The City Council finds and determines as follows:
(a) Parking on residential streets west of Loma Drive is subject to heavy use and demand from non-resident recreational commuters;
(b) The area west of Loma Drive and the west side of Cypress Avenue between 11th Street and Pier Avenue already provides only marginally adequate on-street parking for residents;
(c) There exists a City-wide impact on residential parking from recreational commuters and other visitors which has not yet been specifically identified; (d) Based on the City's experience and that of other coastal cities, it is reasonable to anticipate that the establishment of the Impacted Parking Area proposed in this resolution will have the effect of causing increased recreational commuter parking in areas east of Loma Drive;
(e) The large number of recreational commuters and other visitors have a detrimental effect on the health, safety and general welfare of the City by:
1) Increasing non-resident traffic volume and parking demands; 688

2) Creating unreasonable burdens on residents in gaining access to their dwelling;
3) Exacerbating noise and air pollution and creating new trash and litter problems;
4) Causing greater risk of traffic accidents;
5) Increasing risk of criminal activity;
6) Creating a risk of depressing property values;
7) Threatening to overwhelm the City’s capacity to maintain and protect the residential character of its neighborhoods; 8) The City’s Residential Parking Permit Program in the Impacted Area is designed to alleviate the problems cited here which arise from increasing demands of parking in residential neighborhood. 9) This resolution is consistent with the terms of California Coastal Commission Permit No. 5-82-251, as amended.

SECTION 3. The following boundaries shall constitute the “Impacted Area” where the City’s Residential Parking Permit Program shall apply:

The impacted area is bound by the North and South City boundaries; by the Strand on the west; and by Loma Drive, Park Avenue, or Morningside Drive on the east. Parking spaces on the West side of Cypress Avenue between 11th Street and Pier Avenue are also included.

SECTION 4. The City’s Residential Parking Permit Program is hereby established in the Impacted Area subject to the following:
(a) Residential Parking Permits are limited to three per year per residence (only one of which may be a hang tag permit, the rest shall be windshield stickers), to vehicles registered to the residence., Applicants shall provide proof of residence and valid vehicle registration at the address requested. For purposes of this program an individual shall only be allowed to reside at a single address in the City. A single extra permit in excess of the maximum 3 Residential parking Permits per residence may be issued by the City Manager or designee, in the sole discretion of the City Manager or designee, upon a showing that there exists a number of registered vehicles to different and unique drivers at a specific property which does not have adequate on-site parking to accommodate the number of vehicles in excess of the 3 Residential Parking Permits allowed. The burden of proof shall be upon the applicant and the City Manager shall develop 689

adequate application standards to the satisfaction of the City Manager. The City Manager may waive the vehicle registration requirement in this Resolution upon a showing of good cause. The City Manager or designee’s decision shall be final.

In the event of resident turnover at a specific residence, a signed lease by the owner of record of the property shall be required to issue new passes to new and different drivers than the previous tenants. The previously issued Residential Parking Permits shall be cancelled upon a showing of new resident at any specific residence.

Issuance of permits allowed by this section shall, along with the other conditions mentioned above, only be issued for vehicles that do not have any outstanding parking citations in the City.
(b)Guest Parking Permits. Each residential address in the impacted coastal parking area shall be eligible for a single “Guest” Parking Permit provided this residential address does not exceed the cap of residential parking permits authorized under the City’s Residential Parking Permit Program. An applicant shall submit information as required by the City, demonstrating to the satisfaction of the City that the applicant resides at an address in the Impacted Area. No vehicle registration of any kind will be required for this “Guest” Parking Permit.

The City shall only issue a single “Guest” Parking Permit per parking permit cycle per residential address. This single “Guest Parking Permit limit per parking permit cycle is inclusive of any claim that a permit was lost or stolen. The first applicant that satisfies the application criteria shall be issued the “Guest” Parking Permit. In no event will any residential address be issued more than one transferable hang tag parking permit.
(c) Commercial Enterprises. The City Manager or designee may issue a single affixed Residential Parking Permit to bona fide employees of the businesses within the Impacted Area (i.e., only one permit per employee) and each owner of a business in the Impacted Area may be issued one affixed Residential Parking Permit subject to the discretion of the City Manager or designee. (d) In the event the City Manager or designee determines that an applicant has submitted an application with altered documents, otherwise lied or committed fraud in obtaining a permit, or misused a permit/violated the conditions of permit issuance (e.g. sold their permit to another individual who does not qualify), then that individual will be prohibited from receiving any permit under this program for two (2) years.
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SECTION 5. Residential Parking Permits and Guest Parking Permits shall be valid from the first day of March to the 28th or 29th day of February each year unless the terms are extended or modified by the City Manager.

SECTION 6. Pursuant to the provisions of this resolution, meter posts painted or maintained with yellow color code and residential parking spaces posted onehour parking will allow resident permit parking daily, except that these permits are invalid during the hours posted for street sweeping operations, not to exceed 72 hours at one location, or a day permit which allows all-day parking and is valid only on the day of use, except during the hours posted for street sweeping operations.

SECTION 7. It is hereby designated that in those metered areas where the parking meter post adjacent to each parking space is painted yellow and in those areas posted one-hour parking between Beach Drive on the West, Loma/Morningside on the East, and the City boundaries on the North and South, exclusive of any commercially zoned frontage, a vehicle may occupy said restricted parking space providing said vehicle has affixed thereon in the lower right hand corner of the windshield of the vehicle a valid resident parking permit, or has hanging from the front rear-view mirror located on the inside of the vehicle a valid resident guest parking permit, or has a day permit which allows all-day parking and is valid only on the day of use between the hours of 8.a.m. to 5 p.m.

SECTION 8. Use Fees for Residential Parking Permits and Guest Parking Permits shall be $50.

The amount of these fees shall be reduced by one-half on the first day of September each year. Where a person to whom a valid Residential Parking Permit has been issued can furnish proof satisfactory to the City Manager or designee that said permit has been destroyed (portion of Parking Permit or portion of windshield to which permit has been attached), or stolen, the Department may issue a duplicate permit upon payment of a replacement fee of $3.00 to cover clerical cost. It is understood that the permits reported stolen will be immediately confiscated by the City if found on any vehicle and that stolen permits are thereafter completely void. Vehicles with stolen permits shall be subject to immediate ticketing and towing.

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SECTION 9. It shall be the sole responsibility of the owner, operator, manager, or driver of a vehicle for which a valid parking permit has been issued to become familiar with the provisions for and the limitations on the use of the parking permit and ignorance of these provisions and limitations shall not be claimed as defense in any action brought for illegal use of the permit.

SECTION 10. In the Impacted Area, that area posted "One-Hour Parking", parking on-street shall be restricted to one-hour parking from 10:00 a.m. to midnight, every day during summer months, which is defined, for the purpose of this Section, as May 15th through September 15th.

SECTION 11. Courtesy Guest Parking Permits may be issued by the City Manager or designee for special events only (i.e., parties, weddings, showers, etc.). In order to obtain said permits, the requestee:
(a) Must· show proof of residency-within the impacted area. (b) Must show valid vehicle registration at the same address. (c) Shall have paid all outstanding traffic tickets.
(d) Must have already purchased an annual parking permit.

All courtesy guest parking permits shall be for one day only, and a maximum of twenty permits shall be issued for any one event. A maximum of five requests may be made annually. The cost of the courtesy guest parking permits shall be $1.00 per permit with a maximum charge of $5.00 per single event.

In the event of reasonable and extenuating circumstances demonstrating a hardship which is unique to the individual requesting the permit, the City Manager or designee may waive one or more of the prerequisites, including 11d.

In no event shall the authority given to the Director or designee be used to grant a special privilege to any person.

SECTION 11. Environmental Review. Pursuant to CEQA Guidelines section 15061 (b) (3), it can be seen with certainty that there is no possibility that the activity contemplated by this resolution may have a significant effect on the environment.

SECTION 12. This resolution shall take effect immediately. 692

SECTION 13. Severability. If any section, subsection, subdivision, sentence, clause, phrase, or portion of this resolution is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision will not affect the validity of the remainder of this resolution. The City Council hereby declares that it would have adopted this resolution, and each and every section, subsection, subdivision, sentence, clause, phrase, or portion thereof, irrespective of the fact that any one or more sections, subsections, subdivisions, sentences, clauses, phrases, or portions thereof is declared invalid or unconstitutional.

SECTION 14. Record of Proceedings. This resolution takes effect immediately and that the City Clerk shall certify to the passage and adoption of this resolution; shall cause the same to be entered among the original resolutions of said City; and shall make a minute of the passage and adoption thereof in the records of the proceedings of the City Council of said City in the minutes of the meeting at which time same is passed and adopted. The City Clerk shall keep a copy of same along with such other documents and records of proceedings as may be designated by the City Manager.

SECTION 15. The City Clerk shall certify to the passage and adoption of this resolution; shall cause the same to be entered among the original resolutions of said city; and shall make a minute of the passage and adoption thereof in the records of the proceedings of the City Council of said City in the minutes of the meeting at which the same is passed and adopted.

PASSED, APPROVED and ADOPTED on this 23rd day of January, 2024.

Justin Massey
PRESIDENT of the City Council and MAYOR of the City of Hermosa Beach, CA ATTEST: APPROVED AS TO FORM:
________________________________ ________________________________ Myra Maravilla Patrick Donegan
City Clerk City Attorney
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1 REVISED
November 2019
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2 Table of Contents
TABLE OF CONTENTS............................................................................................................................. 2 LIST OF FIGURES..................................................................................................................................... 4 LIST OF TABLES ....................................................................................................................................... 4

1. INTRODUCTION ........................................................................................................................... 5 PURPOSE ...................................................................................................................................... 5 STUDY GOALS.............................................................................................................................. 6 RELEVANT PLANS......................................................................................................................... 7 PROJECT PROCESS ..................................................................................................................... 9

2. EXISTING CONDITIONS & PARKING INVENTORY.................................................................... 10 STUDY AREA CHARACTERISTICS .............................................................................................. 10 PARKING DATA SOURCES ........................................................................................................ 10 ZONE DEVELOPMENT AND CHARACTERISTICS ...................................................................... 12 INVENTORY OF PARKING ......................................................................................................... 23 EXISTING PARKING MANAGEMENT PROGRAMS ................................................................... 24 Parking Fees .................................................................................................................... 24 Residential Parking Permit Program............................................................................. 24 Daily Parking Permit Program ....................................................................................... 24 Employee Parking Permit Program .............................................................................. 24 Off-Street Parking Requirements ................................................................................. 25

3. PARKING OCCUPANCY ANALYSIS.......................................................................................... 26 OVERALL OCCUPANCY SUMMARY........................................................................................ 26 OCCUPANCY BY ZONE ............................................................................................................ 27 OCCUPANCY BY ON AND OFF-STREET PARKING.................................................................. 30 On-Street Parking............................................................................................................ 30 Off-Street Parking (Public and Private)........................................................................ 31 OCCUPANCY BY SPACE TYPE ................................................................................................. 32 On-Street Parking............................................................................................................ 34 Off-Street Parking (Public and Private)........................................................................ 34 KEY TAKEAWAYS........................................................................................................................ 35

4. PARKING DEMAND ANALYSIS.................................................................................................. 36 695
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3 PARKING DEMAND ANALYSIS.................................................................................................. 36 Code Requirements for Existing Non-Residential Uses............................................... 37 Actual Built Parking Ratios............................................................................................. 42 ANTICIPATED PEAK PARKING DEMAND ................................................................................. 43 ANTICIPATED SEASONAL PARKING DEMAND........................................................................ 48 ANTICIPATED FUTURE PARKING DEMAND.............................................................................. 50 KEY TAKEAWAYS........................................................................................................................ 51

5. RECOMMENDATIONS............................................................................................................... 52 DEVELOPMENT OF RECOMMENDATIONS .............................................................................. 55 STRATEGICALLY INVEST IN INFORMATION AND TECHNOLOGY........................................... 55 MAXIMIZE USE OF EXISTING PARKING SUPPLY........................................................................ 60 IMPROVE MOBILITY OPTIONS TO REDUCE PARKING DEMAND............................................ 62 SIMPLIFY AND LEVERAGE THE ZONING CODE....................................................................... 64 ENHANCE PARKING ADMINISTRATION AND OPERATIONS................................................... 67 PROVIDE ADDITIONAL PUBLIC PARKING AS NEEDED ........................................................... 73 APPENDIX A......................................................................................................................................... 76 APPENDIX B ......................................................................................................................................... 77 APPENDIX C ........................................................................................................................................ 78 C.1 VICTORIA TRANSPORTATION POLICY INSTITUTE .............................................................. 78 C.2 PORTLAND, OR REDUCED PARKING FOR MIXED-USE AREAS PROVISION.................... 79 C.3 PETCO PARK AREA TRANSPORTATION STUDY................................................................. 79 696
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4 List of Figures
Figure 1.1 – Project Timeline................................................................................................................ 9 Figure 2.1 – Study Area Map............................................................................................................. 11 Figure 2.2 – Zone 1 Boundary Map .................................................................................................. 14 Figure 2.3 – Zone 2 Boundary Map .................................................................................................. 15 Figure 2.4 – Zone 3 Boundary Map .................................................................................................. 16 Figure 2.5 – Zone 4 Boundary Map .................................................................................................. 17 Figure 2.6 – Zone 5 Boundary Map .................................................................................................. 18 Figure 2.7 – Zone 6 Boundary Map .................................................................................................. 19 Figure 2.8 – Zone 7 Boundary Map .................................................................................................. 20 Figure 2.9 – Zone 8 Boundary Map .................................................................................................. 21 Figure 3.1 – On-Street Parking Occupancy by Zone..................................................................... 31 Figure 3.2 – Off-Street Parking by Zone ........................................................................................... 31 Figure 4.1 – Map of Observed Non-Residential Land Uses........................................................... 41 List of Tables
Table 2.1 – Zone Descriptions and Parking Types .......................................................................... 22 Table 2.2 – Coastal Zone Parking Space Inventory by Zone........................................................ 23 Table 2.3 – Coastal Zone Parking Space Inventory....................................................................... 23 Table 2.4 – Hermosa Beach Off-Street Parking Requirements..................................................... 25 Table 3.1– Summary of Overall Occupancy per Zone ................................................................. 27 Table 4.1 – Non-Residential Parking Spaces Required by City Code ......................................... 38 Table 4.2 – Actual Built Parking Ratios for Non-Residential Land Uses ........................................ 42 Table 4.3 – Anticipated Peak Parking Demand Rates for Non-Residential Land Uses ............. 45 Table 4.4 – Non-Residential Parking Demand by Number of Parking Spaces........................... 46 Table 4.5 – Anticipated Peak Parking Demand Ratios................................................................. 48 Table 4.6 – Seasonal Parking Demand............................................................................................ 49 Table 5.1 – Recommendations......................................................................................................... 52 Table 5.2 – Recommendations Matrix............................................................................................. 54 697
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5 1. Introduction
A sunny small beach city of 1.4 square miles, Hermosa Beach sits at the center of Los Angeles County’s South Bay coastline along the Santa Monica Bay. The town is the very essence of the Southern California lifestyle, with an average of 283 sunny days per year and nighttime temperatures that rarely dip below 50 degrees. With two miles of sandy beach shoreline, Hermosa attracts more than a million visitors to the beach each year.

The small-town charm of Hermosa Beach is highlighted in commercial areas like Pier Avenue, well known for its many diverse restaurants and local retailers. There are architecturally diverse residences on the Strand, bungalows scattered throughout the town, and multi-level homes with ocean views.

Outdoor activities such as beach volleyball, surfing, skateboarding, and biking are quintessential to the Hermosa Beach culture. Other favorite activities include jogging or walking along the Greenbelt or the Strand, the paved path paralleling the beach and connecting Hermosa Beach to cities up and down the Santa Monica Bay coastline.

This lively beach city is also well known for its entertainment offerings including live music from rock to blues to jazz. Festivals, special events, and summer concerts occur throughout the year. The three-day weekends of Memorial Day and Labor Day bring thousands of visitors to the Fiesta Hermosa street fair, which has been a tradition for many years, features hundreds of crafters and artists and live bands.

Home to nearly 20,000 residents, Hermosa Beach is within a short commute of many of the largest and best-known names in corporate America in the aerospace, tech, industrial, service and financial fields. The Hermosa Beach City School District, consistently recognized as a California Distinguished School, offers a high-quality education to students in kindergarten through eighth grade, while high schoolers attend Mira Costa or Redondo Union High Schools.

The City of Hermosa Beach has recently completed a planning process to define the community’s vision for the future of the City. Elements of the community vision have identified the need for increased management of the City’s parking resources within the Hermosa Beach Coastal Zone. This technical report summarizes the findings of a parking management study conducted for both public and private parking within the Coastal Zone and provides associated recommendations for refining parking standards in the study area.

Purpose
The evaluation of parking within the Coastal Zone is primarily based on comparing existing parking inventory to both parking occupancy and demand, which ultimately inform specific recommendations based upon the analysis to achieve optimal utilization levels of parking resources. To this end, this report considers the goals and objectives from previous Hermosa Beach plans and studies, industry standards, and best practices that form foundational recommendations that the City of Hermosa Beach can implement to balance the parking needs for residents, visitors, and employees alike.

This report is intended to provide additional parking analysis and related parking management strategies to satisfy the requirements set forth in the California Coastal Act. The 698
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6 study evaluates future parking availability and demand, based on the previously completed parking utilization study (City of Hermosa Beach, Beach Access and Parking Study, January 2015), and with proposed parking strategies from the Downtown Core Revitalization Strategy, the City Facilities Master Plan, and the effect of parking policies and multimodal enhancements proposed within PLAN Hermosa. This study includes a review of the City’s current parking standards for various uses, identifies peak use times, and collects data from businesses to determine existing parking availability and demand.

This study will form the basis to establish and/or revise parking standards and recommend adjustments to residential and employee parking permit and fee programs within the Coastal Zone to balance coastal access with efficient use of the City’s limited land resources and achievement of the City’s economic development and mobility goals. The results of this study includes recommended parking standards and/or fee rates for various uses within the Coastal Zone and specifically the Downtown Core.

This study has four main sections:

1. Existing Conditions & Parking Inventory – this section documents the characteristics of the study area, the inventory of parking within the study area, and the City’s existing parking code requirements and programs to manage parking within the Coastal Zone.

2. Parking Occupancy Analysis – –This section also provides a detailed description of occupancy (utilization) counts by both zone and type, and by time of day and week.

3. Parking Demand Analysis – compares the occupancy rates to existing City parking code, peer city parking rates, and industry standard rates to determine the appropriateness of current minimum parking requirements. The purpose of this analysis was to assist in determining how to optimize parking within the study area for each of the defined zones.

4. Recommendations – The results of the inventory, occupancy, and demand analyses ultimately drive the Recommendations, and are aligned with the goals and objectives from PLAN Hermosa, the Beach Access and Parking Study, and the Downtown Core Revitalization Strategy. The recommendations made in this report draw from best practices by peer cities and industry-wide standards as guidance, and have been tailored to address the unique features of Hermosa Beach’s infrastructure, character, and geography.

Study Goals
The goals and objectives of this study were developed based on the current goals and objectives found in PLAN Hermosa and the Downtown Core Revitalization Strategy.

Establishing these goals provides a guide for the recommendations in Section 6 that will focus and streamline the approach necessary to improve the parking within the City’s Coastal Zone:

1. Create a parking system that meets the parking needs and demands of residents, visitors, and employees in an efficient and cost-effective manner.

This goal is established in the Mobility chapter of PLAN Hermosa. The goal in PLAN Hermosa is accompanied with numerous actionable parking-related objectives, which were incorporated into the recommendations section of this report. 699
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7 2. Modify parking standards to encourage revitalization and investment in a pedestrianoriented district.

This goal is a summarization of a critical parking strategy found in the Hermosa Beach Downtown Core Revitalization Plan. While Hermosa Beach looks to relieve its parking congestion, the City is focused on assuring that its small-scale, pedestrian-oriented character is not hindered by parking standards that are more appropriate for suburban auto-oriented areas or require ground floors to be dominated by parking due to smaller lot sizes.

3. Expand mobility options and optimize parking availability.

The analysis of the inventory, occupancy, and anticipated demand for parking demonstrate that parking challenges vary by area, time, and type and a nuanced approach to optimizing the availability of parking will be required. In some cases, increasing parking supply may not be the most effective method, and instead implementing a park-once strategy, expanding safe and convenient mobility options, or implementing shared parking agreements between uses with different peak periods could help to improve availability of parking. Most recommendations presented in this report use strategic parking management methods to achieve this goal. Some strategies to reduce demand include maximizing the use of the existing parking supply to better distribute demand, strategically investing in information and technology, and improving mobility options.

Relevant Plans
Over the past three years the City has initiated several important and forward-thinking planning processes to define the community vision for the future of Hermosa Beach. The City of Hermosa Beach has adopted numerous planning documents that were used to guide the development of this report. These previous plans include:
• PLAN Hermosa (2017)
• The City of Hermosa Beach: Beach Access and Parking Study (2015) by Fehr & Peers • The City of Hermosa Beach Downtown Core Revitalization Strategy (2015) by ROMA Design Group
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8 These three documents are outlined in greater detail below.

PLAN Hermosa (2017) – The City of Hermosa Beach has recently completed a multi-faceted process to vision the future of the community by updating the General Plan adopted in August 2017 and working with the Coastal Commission to incorporate the Coastal Land Use Plan. The City is ensuring a comprehensive review of the community’s needs through outreach with its residents to discuss needs and continued development opportunities. Using community input as the backbone for planning updates, the City is conducting various technical studies to complete and certify their Local Coastal Program (LCP). The LCP identified multiple initiatives including sea level rise, affordable accommodations, and parking management to better serve residents, employees, and visitors of Hermosa Beach. PLAN Hermosa’s Mobility section recognizes that the City is continuing to attract higher numbers of visitors from surrounding areas with diverse and changing mobility demands.

Beach Access and Parking Study (2015) - In an effort to evaluate the existing conditions of parking management, the Beach Access and Parking Study was prepared for the Coastal Zone. The study notes that an appropriate quantity of well-managed automobile parking is necessary for the success of the City’s businesses, to provide coastal access to visitors, and for the quality of life of its car-owning residents. The study also found that efficient management of parking can help provide sufficient space for vehicles while also encouraging more effective use of existing facilities to reduce the impact of parking facilities and reduce automobile use.

Downtown Core Revitalization Strategy (2015) - In February of 2015, the Hermosa Beach City Council accepted the Hermosa Beach Downtown Core Revitalization Strategy, a guiding document to improve upon the pedestrian-oriented area, referred to as the “Downtown Core.” The study defined the Downtown Core as the area from the Strand to Hermosa Avenue between 14th Street and 10th Street, as well as along Pier Avenue from the Pier east to Valley Drive. The objective of this plan was to create a strategy that maintains the small-town feel of the downtown, while creating opportunities for revitalization and reinvestment in the City core for the future. The plan’s Parking Strategy contains parking and land use elements which ultimately guided this study’s goals, objectives, and final recommendations. 701
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9 Project Process
Below is a flowchart (Figure 2.10) of the Hermosa Beach Parking Management Study and Recommendations. This flowchart details the key milestones of this effort from project inception to this technical report.

Figure 1.1 – Project Timeline
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10 2. Existing Conditions & Parking Inventory
The City of Hermosa Beach has substantial commercial,
retail, restaurant, and other non-residential uses that create a unique mix of parking demand due to the
distinct character of the community and walkability of
the downtown core.

Study Area Characteristics
The Coastal Zone of Hermosa Beach represents
approximately 43% of the City’s land area and includes
two miles of sandy shoreline, the City’s downtown core
of commercial activity, the civic center area,
neighborhood commercial establishments, and a mix of
residential land uses including single-family homes, small multi-unit complexes, mobile homes, and larger multifamily apartment complexes.

Most of the area land uses and properties were initially developed from 1900 through the 1960s and there is
limited undeveloped land area with the exception of the City’s network of parks and open spaces.

The majority of public parking within the Coastal Zone in Hermosa Beach is provided through on-street parking within or adjacent to residential uses, with additional on and off-street metered parking provided in the commercial core, and a number of remote parking areas available at no cost at City facilities, parks, and recreational facilities.

Parking Data Sources
The initial Beach Access and Parking Study1 prepared in 2015 divided the Coastal Zone into three subzones of analysis: northern residential use, central commercial use, and southern residential use.

In order to provide a more detailed evaluation of parking needs within the Coastal Zone, those subzones were redefined as part of this parking study into eight zones to generally reflect the relationship between the existing parking network and the PLAN Hermosa character areas. Rather than following the exact boundaries of the PLAN Hermosa character areas, divisions between zones was often dependent on whether the zone provided metered or nonmetered parking. Dividing the zones in this manner provides the opportunity to develop recommendations that are more specifically tailored based on the types of parking present in each zone. Figure 2.1 illustrates the resultant zones used in this study. For reference, a map of the delineated zones overlaid on the City’s Coastal Zone character areas can be found in Appendix A.

1 Image Source: Beach Access Parking Study, Fehr & Peers (2015) 703
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11 Figure 2.1 – Study Area Map
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12 All data as part of this study was obtained from previous parking study efforts and other sources directly from the City. Parking occupancy within each zone was based on existing data provided by the City from two sources. Public parking data was obtained from the Beach Access and Parking Study. Parking supply and occupancy data was collected from the City for all public on-street and public off-street parking in the Coastal Zone. Public onstreet parking counts were conducted for the entirety of the Coastal Zone. Public off-street parking counts were collected in Hermosa Beach Public Lot A, Lot B, and Lot C. All three public lots are located in Zone 5: Walk Street – Downtown west of Hermosa Avenue from 11th Street to 14th Street. Lots A and B provide surface parking; Lot C is a three story-parking structure.

Public parking occupancy counts were collected during three time periods in August of 2014:
a Tuesday afternoon (2:00 pm – 3:00 pm), a Tuesday evening (7:00 pm – 8:00 pm), and a Saturday afternoon (2:00 pm – 3:00 pm). Afternoon observation times were intended to capture the peak beach visitation period, and the evening time were intended to capture the peak weekday evening restaurant dinner hour. While this data was initially collected in 2014, we believe that the overall inventory and occupancy conditions remain relevant today.

Private off-street parking data for the Coastal Zone was collected separately in 2017, as part of a City-led inventory and occupancy count. While every private lot was inventoried, observed data included only select properties with 15 or more parking spaces given their potential for shared use opportunities. Parking occupancy counts were collected during six time periods: a weekday morning, weekday afternoon, weekday evening, weekday night, weekend afternoon, and weekend evening. For consistency, only the three time periods that aligned with the public occupancy counts were chosen for analysis. Therefore, the data utilized for the purposes of this study included the occupancy observed during the weekday afternoon, weekday evening, and weekend afternoon. No assumptions were made for properties that were not observed for occupancy.

Zone Development and Characteristics
Data on parking inventory, occupancy, and anticipated demand is aggregated at the zonal level, meaning everything within a zone is treated equally. For example, if occupancy within the northern area of a given zone is higher than occupancy in the southern area of the same zone, the analysis would reflect the aggregate of the entire zone. Therefore, any recommendations tied to that particular zone will address overall trends but will not reflect issues on a block-by-block basis. Data for each of the zones was obtained from the City and was grouped and subsequently analyzed as follows:
• Off-Street (Public and Private) Parking
 Total Inventory and Occupancy
• On-Street (Public) Parking
 Metered
 Yellow Meters
 Non-Yellow Meters
 Non-Metered
 Within the Preferential Parking Zone
 Outside of the Preferential Parking Zone
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13 For consistency with the City’s defined character areas, the naming convention for the eight zones are as follows:

Zone 1: Walk Street – North End
Zone 2: North End East
Zone 3: Walk Street – Sand Section North
Zone 4: Sand Section – Valley
Zone 5: Walk Street – Downtown
Zone 6: Sand Section – Civic Center
Zone 7: Walk Street – Sand Section – Herondo
Zone 8: Sand Section – Cypress
Figures 2.2 through 2.9 illustrate each zone in greater detail. Following the figures outlining the boundaries of each zone, Table 2.1 provides a full description of the eight zones based upon the City’s character areas, types of parking spaces available, and status as either public or private.
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14 Figure 2.2 – Zone 1 Boundary Map
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15 Figure 2.3 – Zone 2 Boundary Map
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16 Figure 2.4 – Zone 3 Boundary Map
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17 Figure 2.5 – Zone 4 Boundary Map
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18 Figure 2.6 – Zone 5 Boundary Map
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19 Figure 2.7 – Zone 6 Boundary Map
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20 Figure 2.8 – Zone 7 Boundary Map
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21 Figure 2.9 – Zone 8 Boundary Map
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22 Table 2.1 – Zone Descriptions and Parking Types
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23 Inventory of Parking
Parking inventory for the Coastal Zone is summarized in Table 2.2 (by zone) and Table 2.3 (overall) On-street public parking in the Coastal Zone (all eight zones) consists of a total of 3,837 spaces, while the total off-street parking analyzed for this study includes 869 spaces, 521 of which are City-owned public spaces, and the remaining 348 being privately-owned.

Parking within privately-owned lots was included only if the lot included 15 parking spaces or more. Zones 5, 6, and 8 were the only zones with private off-street parking that met that threshold.

Table 2.2 – Coastal Zone Parking Space Inventory by Zone Zone
Total Inventoried Spaces
On-Street Off-Street Total Public Private
Zone 1 Walk Street – North End 281 0 0 281
Zone 2 North End East 518 0 0 518
Zone 3 Walk Street – Sand Section North 493 0 0 493
Zone 4 Sand Section – Valley 738 0 0 738
Zone 5 Walk Street – Downtown 513 521 119 1,153
Zone 6 Sand Section – Civic Center 533 0 135 668
Zone 7 Walk Street – Sand Section – Herondo 543 0 0 543 Zone 8 Sand Section - Cypress 218 0 94 312
Total 3,837 521 348 4,706
Table 2.3 – Coastal Zone Parking Space Inventory
Parking Type Total Inventoried Spaces
On-Street
Yellow Metered (12 or 24 hr) 1,155
Silver Metered (2-3 hr) 327
Non-Metered (within parking district) 1,662
Yellow Metered (not in parking district) 20
Non-Metered (not in parking district) 673
Total 3,837
Public Off-Street (City-Owned)
Lot A 130
Lot B 37
Lot C 354
Total 521
Private Off-Street
Total 348
Overall
Total 4,706
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24 Existing Parking Management Programs
Management of the City’s parking resources has long been a policy priority in Hermosa Beach given the built-out nature of the community and the popularity of the city as a destination for visitors, beachgoers, and nearby residents. Over the years, a number of different parking management programs have been implemented to manage the limited parking resources of Hermosa Beach. These programs are described briefly below.

Parking Fees
Within the Coastal Zone, Hermosa Beach maintains a supply of on-street metered or lot/structure pay-by-space parking in the two blocks nearest to the beach throughout the coastal zone. The hourly meter/lot rates cost $1.25 per hour, with meters/lot rates in the commercial core increasing to $1.50 per hour from 8 PM to 2 AM daily. Yellow post meters maintain a rate of $1.25 per hour throughout the day.

Residential Parking Permit Program
In 1984, the City of Hermosa Beach applied for and was granted permission by the California Coastal Commission to establish a preferential parking permit program in conjunction with remote beach parking locations and a park and ride shuttle system. The preferential parking permit program was developed to discourage oversaturation of the City’s downtown and coastal parking, to provide free long-term parking at inland locations, and to allow residents within the impacted area to park beyond the one-hour time restrictions or without having to pay the meter at yellow pole/cap meters. The impacted area is bound by the North and South City boundaries; by the Strand on the West; by Loma Drive, Park Avenue, or Morningside Drive on the East. Parking spaces on the West side of Cypress Avenue between 11th Street and Pier Avenue are also included.

Residential parking permits are issued on an annual basis and cost $40 annually. Vehicle permits are available at a rate of one non-transferrable sticker per vehicle registered to an address (no limit on number of vehicles), and one transferrable hang tag guest pass per legal address. As part of the program, a property owner not residing at the address may also obtain one pass per address and residents within the impacted area may purchase one-day event permits at a rate of $1 for event permits one through five and no charge for permits six through twenty.

Daily Parking Permit Program
As part of the residential parking permit program, the City is required to make daily parking permit passes available to non-residents or those that live outside of the impacted area that allow them to park at yellow pole/cap meters or beyond the one-hour time restrictions at nonmetered locations. Per the City’s Coastal Development Permit for the Residential Parking Permit Program, the maximum daily fee for this permit is $5 and is valid from 8 am to 5 pm.

Employee Parking Permit Program
For those who work in Hermosa Beach and do not have parking available through their employer, monthly and annual parking passes are available. These permits are available to anyone and monthly permits are available for off-street parking lots/structures at a cost of:
• $62 per month to park anytime up to 72 hrs
• $31 per month to park only between 5am to 7pm daily
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25 Employee permits are also available to purchase that allow employees to park at on-street spaces with yellow pole/cap meters and in the unmetered, but one-hour time restricted areas at an annual cost of $143 (pro-rated to $71.50 on September 1st).

Off-Street Parking Requirements
The current parking requirements for land uses within the Coastal Zone are defined within Title 17 of the Hermosa Beach Municipal Code. Chapter 17.44 includes off-street parking requirements for residential uses, commercial and business uses, downtown district uses, mixed-uses, and common parking facilities, among other requirements for space sizes, tandem parking, and maintenance of parking areas. Table 2.4 below details parking requirements for land uses from Title 17 of the Hermosa Beach Municipal Code.

Table 2.4 – Hermosa Beach Off-Street Parking Requirements Land Use Parking Requirement
Commercial Uses
Retail 1 space per 250 square feet of GFA2
Offices, general 1 space per 250 square feet of GFA
Offices, medical 1 space per 1,000 square feet of GFA
Restaurants 1 space per 100 square feet of GFA
Fast Food 1 space per 50 square feet of GFA
Assembly 1 space per 50 square feet of GFA
Service / Repair 1 space per 1,000 square feet of GFA
Light Manufacturing 1 space per 300 square feet of GFA
Warehousing / Storage 1 space per 1,000 square feet of GFA Commercial Uses in the Downtown District3
Retail 1 space per 333 square feet of GFA
Offices, general 1 space per 333 square feet of GFA
Offices, medical 1 space per 333 square feet of GFA
In Hermosa Beach, common parking facilities may be provided to wholly or partially satisfy off-street parking requirements of two or more uses when one or more of such uses will only infrequently generate use of such parking area at times when it will ordinarily be needed by the patrons or employees of the other use(s). Multiple-use parking areas are allowed through a Parking Plan approved by the Planning Commission.

Hermosa Beach allows parking in-lieu fees for uses in the Downtown District. Building sites with a building floor area to building site of one to one or less may pay an “in-lieu” fee for all required spaces. Otherwise, building sites shall be required to provide a minimum of 25% percent of the required parking on-site.

Hermosa Beach also allows off-site parking allowable by code up to 300 feet from the use for which the spaces are provided.

2 GFA: Gross Floor Area
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26 3. Parking Occupancy Analysis
The parking occupancy analysis paints a detailed
picture of how public on-street, public off-street, and private off-street parking is utilized in the Coastal Zone.

The following terms are used when discussing parking
occupancy.
• Occupancy: The number of cars parked in a
specific area, lot, or blockface 4 during one
period of observation. It is often expressed as the
percentage of the total supply of spaces that is
occupied by parked cars.
• Peak: The time period associated with the
highest observed level of occupancy in a
specific area or parking facility.
• Optimal Capacity: The occupancy level or
number of vehicles that can be parked in a
facility or area before it becomes difficult for a
driver to find a space without having to circle or
“cruise” for parking. Optimal capacity is typically
set at an 85% occupancy level. 5 For on-street
parking this equates to roughly one vacant space per blockface. • Space Type: Space type is defined as the main characteristic given to a parking space based upon meter or curb type (i.e. green, silver, yellow etc.) This report presents the findings from this data collection effort in three sections:
• Overall occupancy summary
• Occupancy by zone
• Occupancy by on or off-street parking
• Occupancy levels by space type.
• Occupancy findings
Overall Occupancy Summary
The following discussion presents overall occupancy trends for public on- and off- street parking, as well as private off-street parking during these three distinct times of day or week.

Note that occupancy data was collected during the summer period in order to represent a typical peak season within the Coastal Zone of Hermosa Beach. A summary of the occupancy rates by zone and on or off-street parking is provided in Table 3.1.

4 A blockface is one side of a street between two consecutive features intersecting that street. 5 An on-street parking occupancy of 85% has been demonstrated by parking experts, most notably by Donald Shoup of UCLA, as the benchmark for the practical or optimal capacity of on-street parking. At 85% occupancy, approximately one available space is expected per block, thus limiting the cruising phenomenon and generally assuring the availability of a space.
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27 Table 3.1– Summary of Overall Occupancy per Zone
Zone
On-Street Parking Types Off-Street
Parking Types Observed On-Street Occupancy Observed Off-Street Occupancy Metered
Nonmetered:

Preferential
Zone
Non-metered:

NonPreferential
Zone
Public Private Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 1 ✔ 61% 66% 91% N/A N/A N/A
Zone 2 ✔ ✔ 53% 62% 82% N/A N/A N/A
Zone 3 ✔ 69% 73% 88% N/A N/A N/A
Zone 4 ✔ ✔ 47% 62% 83% N/A N/A N/A
Zone 5 ✔ ✔ ✔ 77% 84% 94%
Public:
89%
Private:
10%
Public:
78%
Private:
3%
Public:
86%
Private:
16%
Zone 6 ✔ ✔ ✔ ✔ 75% 68% 77% Private:
64%
Private:
30%
Private:
21%
Zone 7 ✔ 63% 79% 97% N/A N/A N/A
Zone 8 ✔ ✔ ✔ ✔ 66% 86% 100% Private:
46%
Private:
45%
Private:
95%
Occupancy by Zone
This section serves as a summary of the study’s findings by zone. Previous sections have detailed figures based upon parking type, while this section provides findings to better show general trends per zone.

Table 3.5 summarizes the previous section and highlights the overall occupancy observed for both on-street and off-street parking along with space types found in each zone. Given the study’s findings for the three data collection times, the weekend afternoon tends to have a higher occupancy rate than weekday afternoon and weekday evening. Zone 5 (Walk Street – Downtown), Zone 7 (Walk Street – Sand Section – Herondo), and Zone 8 (Sand Section – Cypress) exceed optimal occupancy during the weekend afternoon time period for both onstreet and off-street parking. In general, Zones 1 through 4 have lower occupancy than Zones 5 through 8 for all observed times. This can potentially be explained due to the higher rate of beachgoers in the summer months who prefer to park closer to the beach. 720
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28 Zone 1: Walk Street – North End
Zone 1 represents the northwest parking zone in Hermosa Beach. This zone consists of highdensity residential east of Hermosa Avenue, and low-density residential on the Strand. There are a few commercial/retail uses on Manhattan near Longfellow Avenue such as Boccato’s Groceries.

This zone is characterized primarily by yellow-metered parking at over 87% occupancy. The remaining parking inventory in this zone is either unmetered or green. Parking in this zone on weekdays in relatively constant, at around 60% occupancy overall, but upticks above 90% occupancy for the weekend afternoon time period. Relatively constant occupancy with an uptick during the weekend afternoon can be explained because the area is primarily residential with beachfront access.

Zone 2: North End East
Zone 2 represents the northeast corner of the Coastal Zone and the eastern portion of the North End Character Area. The zone consists of mainly medium-density residential, with lowdensity residential to the south east along Gould Avenue. There are also a few commercial/retail land uses on Manhattan Avenue split by 33rd Place.

This area is split roughly in half for parking within and outside of the preferential parking district.

Although parking occupancy rose nearly 30% from a weekday afternoon to a weekend afternoon, all three observation times showed occupancy under optimal capacity. Due to the primarily residential nature of this zone and that it is further from the beach, change in parking occupancy between weekday and weekend is not expected.

Zone 3: Walk Street – Sand Section North
Zone 3 represents the zone just north of downtown adjacent to the beach. This area is primarily zoned medium-density residential with low-density along the Strand and Manhattan Avenue to the north. There are two commercial hubs at Greenwich Village and Palm Drive, as well as the west side of Hermosa Avenue at 22nd Street.

This zone contains mainly yellow-metered parking, but also has silver-metered and unmetered parking, as well as green and handicapped spaces. According to the three observation times, there is a steady rise in occupancy from the weekday afternoon, to a weekday evening, then weekend afternoon. Both yellow- and silver-metered parking reach over optimal capacity during the weekend afternoon. Similar to Zone 1, this rise in parking occupancy is likely attributed to its close proximity to the beach.

Zone 4: Sand Section – Valley
Zone 4 is just east of Zone 3 and south of the North End Character Area. This area is primarily zoned low-density residential with medium-density residential to the north and south. This zone also includes Valley Park and a portion of Hermosa Valley School to the northeast and southeast, respectively.

This zone consists primarily of preferential parking, occupied at 81%, and is the zone with the highest number of parking spaces in total. As such, this zone did not reach optimal capacity during any of the three observation times. Furthermore, this was the only zone that produced overall occupancy rates of less than 50% during any of the three times. Due to the primarily 721
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29 residential nature of this zone and that it is further away from the beach, any changes in occupancy between the time periods are nominal.

Zone 5: Walk Street – Downtown
Zone 5 represents a large portion of the Downtown Core of Hermosa Beach. Most of the area is zoned recreational west of Hermosa Avenue and community east of Hermosa Avenue. High and medium-density residential uses are located to the north and northeast, as well as to the south and southeast. The Hermosa Beach Pier is located west of this zone.

Zone 5 consists of yellow and silver meters, unmetered parking, and a small portion of other parking types such as green, handicapped, and reserved. This zone contains more silvermetered parking (48% of zone) than yellow-metered parking (30% of zone). Yellow-metered parking occupancy was measured above optimal capacity at all observation times. Onstreet occupancy was above 90% for metered and unmetered spaces during the weekend afternoon. As the commercial center of Hermosa Beach, higher occupancies are expected.

This same occupancy trend is prevalent for off-street parking in Zone 5 as well, as the occupancy for the 521 observed spaces was above optimal capacity for two of the three observation times.

Observed private parking occupancy was measured to be fairly low at all three times, reaching no greater than 16%. The sample size is relatively small compared to the entirety of private parking in Zone 5. A number of factors could have contributed to the low figure for private parking occupancy, such as no show being playing at the Comedy & Magic Club during the three selected time periods. The club was one of two private parking lots counted for analysis in Zone 5.

Zone 6: Sand Section – Civic Center
Zone 6 is situated just east of the Downtown Core. It is characterized as mainly high-density residential, with community and public facility uses adjacent to Pier Avenue. The zone also includes uses such as the Marineland Mobile Home Park, and a portion of Hermosa Valley School to the northeast.

Similar to Zone 2, on-street optimal capacity was not reached during any of the three observation times in Zone 6. In addition, Zone 6 was the only zone to not exceed 80% capacity.

Parking in this zone is largely in the preferential parking district, with just under 100 more spaces than in the non-preferential parking area. The low parking occupancy could be attributable to the area being primarily residential, combined with a higher number of off-street spaces to account for the Civic Center, City Hall, and shops along Pier Avenue.

Zone 6 had the most off-street private parking spaces observed. Occupancy for off-street parking in this zone was highest at 64% during the weekday afternoon. The weekday evening and weekend afternoon times did not reach above 30% occupancy.

Zone 7: Walk Street – Sand Section – Herondo
Zone 7 represents the southwest parking zone in Hermosa Beach, and extends across the City’s southern boundary. The zone is primarily high-density residential, with a few commercial parcels along Hermosa Avenue south of 3rd Street.
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30 Parking types in this zone consist primarily of yellow-metered spaces at 80%, with 20 of the total 437 yellow meters outside of the preferential parking district. Zone 7 experienced the second highest occupancy rate of any zone for the weekend afternoon time period at 97%. Yellowmetered and unmetered parking in this zone have noticeably higher occupancy rates than silver-metered parking. The high rate of occupancy can be attributed to lack of sufficient parking spaces for visitors in the residential area combined with visitors from the adjacent Redondo Beach.

Zone 8: Sand Section – Cypress
Zone 8 is located east of Zone 7 and north of 2nd Street. Zone 8 consists primarily of light manufacturing uses within the northeast portion of the zone, and a combination of highdensity and medium-density residential spread throughout.

Zone 8 provides the lowest number of parking spaces and the highest occupancy rate at 100%. In addition, Zone 8 is the only zone that reaches above optimal capacity during the weekday evening. High occupancy is likely due to a greater number of 24-hour spaces in combination with demand generated from South Park.

Private parking in this zone is generally higher than private parking observed in other zones.

Zone 8 measured 95% occupancy during the weekend afternoon for private parking, which is the only private parking rate observed to be above optimal capacity during any of the three observation times for this zone.

Occupancy by On and Off-Street Parking
On-Street Parking
In general, all odd numbered zones, or zones that border the beach experience higher levels of parking occupancy than zones further away from the beach, which is expected due to a high rate of beachgoers during summer months. In all zones, peak occupancy occurred during the weekend afternoon. In particular, weekend afternoon occupancy rates exceeded optimal capacity in the following zones:
• Zone 1: Walk Street – North End (average occupancy of 91%); • Zone 3: Walk Street – Sand Section North (average occupancy of 88%); • Zone 5: Walk Street – Downtown (average occupancy of 94%); • Zone 7: Walk Street – Sand Section – Herondo (average occupancy of 97%), and • Zone 8: Sand Section – Cypress (average occupancy of 100%).

Weekday evening occupancy only exceeded optimal capacity in Zone 8 (Sand Section – Cypress, occupancy of 86%). All zones, except Zone 6 (Sand Section – Civic Center), experienced the lowest levels of occupancy during the weekday afternoon (average occupancy of 62%).

The highest peak, measured in Zone 8 (Sand Section – Cypress), reached nearly 100% occupancy during the weekend afternoon. While not every spot was occupied in this zone, some segments registered higher occupancy than the available supply due to parking in nondesignated parking spaces. For instance, some on-street segments that restricted parking entirely still registered one parked car (i.e. east side of Manhattan Avenue from 6th Street to 8th Street.) Zone 1 (Walk Street – North End), Zone 3 (Walk Street – Sand Section North), Zone 5 723
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31 (Walk Street – Downtown), and Zone 7 (Walk Street – Sand Section – Herondo) saw peaks in occupancy above 90% during the weekend afternoon.

Zone 5 (Walk Street – Downtown) and Zone 8 (Sand Section – Cypress) saw peaks in occupancy above 80% for weekday evening. Zone 5 (Walk Street – Downtown) and Zone 6 (Sand Section – Civic Center) saw peaks in occupancy above 70% for weekday afternoon.

Figure 3.1 – On-Street Parking Occupancy by Zone
Off-Street Parking (Public and Private)
Specific parking lots and structures in Zone 5 (Walk Street – Downtown), Zone 6 (Sand Section – Civic Center), and Zone 8 (Sand Section – Cypress) were observed for off-street parking occupancy. Zone 5 (Walk Street – Downtown) is the only zone where public, city-owned offstreet parking is provided, consisting of Lots A, B, and C. For these three public lots, average occupancy among the three observation times are fairly consistent ranging, between 78% and 89%. The lowest occupancy observed was 78% during the weekday evening, suggesting that the public lots have availability while being generally well-utilized.

Private off-street parking in Zone 5 (Walk Street – Downtown) registered relatively low (less than 16% at peak) occupancy for the two sites counted. One site, at 1301 Manhattan Avenue, serves an office/commercial use that is relatively new and the other is the Comedy & Magic Club which serves as an assembly use. Both uses show high parking availability compared to surrounding uses in the Downtown Core, which may have contributed to the low parking occupancy observed in a typically dense zone. Zone 6 (Sand Section – Civic Center) exhibited a peak of 64% occupied of off-street private parking during the weekday afternoon, where Zone 8 (Sand Section – Cypress) showed a peak of 95% occupied during the weekend afternoon. The total observed off-street parking, regardless of zone, registered a peak of 78% occupancy.

Figure 3.2 – Off-Street Parking by Zone
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32 Occupancy by Space Type
Table 3.3 presents the on-street occupancy rates by parking and post type for the following zones:
• Zone 1: Walk Street – North End;
• Zone 3: Walk Street – Sand Section North;
• Zone 5: Walk Street – Downtown; and
• Zone 7: Walk Street – Sand Section – Herondo.

On-street occupancy rates were classified by the preferential zone designation in the following zones:
• Zone 2: North End East;
• Zone 4: Sand Section – Valley;
• Zone 6: Sand Section – Civic Center; and
• Zone 8: Sand Section – Cypress.

As shown in the table, the total of on-street parking inventory as well as total occupancy per time period by zone, and an overall occupancy rate of all on-street parking spots is provided. 725
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33 Table 3.2 – On-Street Occupancy
On-Street Parking Type Inventory
Occupancy
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 1: Walk Street – North End
Yellow Meter 246 62% 64% 91%6
Silver Meter 0 0% 0% 0%
Green 3 0% 67% 33%
Unmetered 32 63% 81% 94%
Total 281 61% 66% 91%
Zone 2: North End East
Preferential Zone 304 49% 59% 82%
Non-Preferential Zone 214 58% 67% 81%
Total 518 53% 62% 82%
Zone 3: Walk Street – Sand Section North
Yellow Meter 337 75% 75% 91%
Silver Meter 40 68% 55% 95%
Unmetered 96 57% 83% 84%
Green 6 67% 67% 83%
Handicap 8 13% 0% 13%
Unidentified 6 0% 0% 0%
Total 493 69% 73% 88%
Zone 4: Sand Section – Valley
Preferential Zone 600 45% 59% 83%
Non-Preferential Zone 138 56% 74% 82%
Total 738 47% 62% 83%
Zone 5: Walk Street – Downtown
Yellow Meter 155 88% 95% 98%
Silver Meter 247 73% 80% 94%
Unmetered 61 82% 90% 97%
Green 22 41% 32% 68%
Handicap 5 40% 80% 80%
Other 23 65% 83% 78%
Total 513 77% 84% 94%
Zone 6: Sand Section – Civic Center
Preferential Zone 306 77% 76% 78%
Non-Preferential Zone 227 72% 57% 76%
Total 533 75% 68% 77%
Zone 7: Walk Street – Sand Section – Herondo
Yellow Meter (Preferential) 417 69% 81% 98%
Silver Meter 40 48% 58% 78%
Unmetered 56 48% 95% 102%
Green 7 29% 43% 100%
Handicap 1 0% 0% 0%
Yellow Meter (Non-Pref.) 20 30% 65% 100%
Loading (Non-Pref.) 2 0% 0% 0%
Total 543 63% 79% 97%

6 All percentages in bold have measured to reach at or above optimal capacity (85%) 726
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34 On-Street Parking Type Inventory
Occupancy
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 8: Sand Section – Cypress
Preferential Zone 126 60% 96% 102%
Non-Preferential Zone 92 73% 73% 96%
Total 218 66% 86% 100%
Overall
Total 3,837 63% 71% 87%

On-Street Parking
Overall occupancy during the weekend afternoon, regardless of parking type, yielded consistent levels of occupancy greater than the optimal capacity of 85 percent. Yellowmetered parking occupancy reached levels above 90% during the weekend afternoon.

Unmetered parking occupancy reached levels at or above 94% during the weekend afternoon in:
• Zone 1: Walk Street – North End;
• Zone 5: Walk Street – Downtown; and
• Zone 7: Walk Street – Sand Section – Herondo.

Silver-metered parking reached over 85 percent optimal capacity in:
• Zone 3: Walk Street – Sand Section North; and
• Zone 5: Walk Street – Downtown.

Zone 8 (Sand Section – Cypress) is the only zone that does not border the beach to register levels greater than optimal capacity. In total, all on-street parking experienced occupancy levels just above optimal capacity for the weekend afternoon (87%).

Off-Street Parking (Public and Private)
Parking occupancy reached optimal capacity twice in the three public lots, during the weekday afternoon and the weekend afternoon, at 89% and 86% respectively. Zone 8 (Sand Section – Cypress) experiences a very high occupancy rate during the weekend afternoon for its private off-street parking at 95%. Overall off-street parking, in total, did not reach optimal capacity for any of the three surveyed times.

Table 3.3 – Off-Street Occupancy
Off-Street
Parking Inventory
Occupancy
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 5 (Public) 521 89% 78% 86%
Zone 5 (Private) 119 10% 3% 16%
Zone 6 (Private) 135 64% 30% 21%
Zone 8 (Private) 94 46% 45% 95%
Total 869 78% 59% 76%
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35 Key Takeaways
Key takeaways from the parking occupancy analysis conducted in this section are presented below. These takeaways are intended to guide the development of parking management strategy recommendations for the Coastal Zone later in this report.

Overall:
• The weekend afternoon time period tends to experience a higher occupancy rate than weekday afternoon and weekday evening, at 87% occupancy in total. • Zones in the southern part of the study area generally experience higher occupancy that zones in the northern part of the study area.
• Zones that border the beach experienced the highest levels of occupancy, along with the southern Sand Section – Cypress area. This likely correlates with the higher rate of beachgoers expected on weekends, especially during the summer months. • Zones 1, 3, 5, and 7 consist of on-street parking bordering the beach. During the weekend afternoon:
o These zones exceeded optimal capacity (90% occupancy). o Yellow-metered parking exceeded optimal capacity in Zones 1, 5, and 7 (above 90%).
o Unmetered parking exceeded optimal capacity in Zones 1, 5, and 7 (above 94%).
o Silver-metered parking exceeded optimal capacity in Zones 3 and 5 (above 85%).
• Zone 8 is the only zone that does not border the beach that exceeded optimal capacity. During the weekend afternoon, this zone:
o Experienced the highest occupancy out of all of the study zones (100%). o Reached optimal capacity for its private parking supply (95%). Weekday time periods experienced significantly less occupancy.
o Reached above 100% occupancy in on-street parking due to parking in nondesignated spaces.

On Street Parking:
• Total on-street parking occupancy is above optimal capacity during the weekend afternoon (87%).
• Weekday afternoon on-street occupancy remains below optimal capacity in all zones. • All zones experience their lowest on-street occupancy during the weekday afternoon, except the Civic Center area.
• Weekday evening on-street occupancy only exceeded optimal capacity in the southern Sand Section – Cypress area.

Off-Street Parking:
• Public parking lots in the Downtown Core generally remain available while being wellutilized (occupancy ranges from 78-89%). They reach optimal capacity during the weekday and weekend afternoons.
• Private parking occupancy in the Downtown Core is relatively low, likely due to high utilization of public parking in this zone during observation times. 728
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36 4. Parking Demand Analysis
Combined with the analysis of existing conditions, analyzing anticipated parking demand in the study area is essential to determine the appropriate parking management strategies for the Coastal Zone. Anticipated parking demand is typically calculated based on industry standards. However, due to the study area’s unique coastal character, it was necessary to create a more complex methodology tailored to Hermosa Beach, which is detailed in the following section.

Parking Demand Analysis
To determine the City’s current non-residential off-street parking requirements for the study area, the square footage of each land use type in the study area was aggregated by zone.

Building square footages were used to calculate the minimum number of off-street parking spaces required by code for each zone. The calculated minimum parking requirement was then compared to the existing number of off-street parking spaces currently available for each type of non-residential use.

In order to provide additional data points for determining anticipated parking demand for non-residential land uses (as municipal code requirements are often outdated and may not reflect actual conditions), an anticipated demand of private off-street parking was calculated using the following three sources:

1. Peer City Code – Parking rates from peer
city code were averaged among eight (8)
comparable cities. Each peer city is listed
below. The location of each city respective
to Hermosa Beach is found in the image
below.

1. Santa Monica

2. Manhattan Beach

3. Redondo Beach

4. Long Beach

5. Huntington Beach

6. Newport Beach

7. Laguna Beach

8. Carlsbad
The eight peer cities chosen were based on
four main characteristics:
• Proximity to Hermosa Beach
• Similar distinction as a beach city
• Similar land use distribution
• Parking requirement code describing a parking overlay district (i.e. downtown district) that reduces their parking regulations as a deviation from the remainder of the city due to higher density, mix of uses, and mode split. 729
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37 2. Institute of Transportation Engineers Parking Generation: 4th Edition (ITE) - ITE rates are more reflective of suburban uses that are not prevalent throughout the study area, therefore parking demand rates by land use were adjusted to reflect the coastal character of Hermosa Beach. Rates were reduced in the Downtown District by 35% to account for a higher mix of uses and greater modal split (i.e. walkability/ bike-ability/ transit).

3. Urban Land Institute Shared Parking Manual: 2nd Edition (ULI) - ULI rates are more reflective of suburban uses that are not prevalent throughout the study area, therefore shared parking rates by land use were adjusted similar to ITE rates to account for synergy amongst land uses and the overall walkability of Hermosa Beach.

Parking ratios from each source (peer city code average, ITE and ULI) were then averaged and calculated against built square footages of non-residential land uses to determine spaces anticipated to be utilized based on demand. This analysis is then compared to the number of parking spaces currently provided. Built and utilized parking ratios are important as they provide insight on whether an area is under- or over-parked, and the parking strategies need to be adjusted to meet anticipated demand. Section 5 of the report provides detailed calculations for the aforementioned parking ratios.

Code Requirements for Existing Non-Residential Uses
The City provided land use classifications for the majority of the non-residential parcels in the study area. The aggregate square footage of each land use type in the study area was calculated by zone and further analyzed against the City’s existing zoning code. Since each land use type requires a different amount of parking, parking rates vary from use to use. Land Use data was organized by the following non-residential land uses, which are consistent with the designations provided by the City:
• Commercial / Retail
• Office / Professional
• Restaurant
• Assembly
• Fast Food
• Service / Repair
• Medical Office
• Light Manufacturing
• Warehouse / Storage
In addition to these uses, the City of Hermosa Beach implements an overlay district for the Downtown Core which reduces the parking requirement for some of the same uses stated above. The Downtown Core uses are:
• Commercial/ Retail (Downtown District)
• Office/ Professional (Downtown District)
• Medical Office (Downtown District)
• Restaurant (Downtown District) 7

7 Although the City of Hermosa Beach does not provide a reduction in parking rate for restaurants within the Downtown District, the distinction is made for consistency with Section 5 Parking Demand Analysis, in which the restaurant parking demand is reduced. Justification for restaurant parking demand reduction is also found in Section 5. 730
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38 Table 4.1 below shows the resulting total number of parking spaces required for each land use type based on the total square footage as well as corresponding parking requirement ratios currently specified in Chapter 17.44.030 and Chapter 17.44.40 of the City of Hermosa Beach Zoning Code. Total existing private off-street parking inventory is also shown for comparison to the number of parking spaces required by the municipal code.

Table 4.1 – Non-Residential Parking Spaces Required by City Code Land Use
Square
Feet by
Use Type
Existing Minimum
Parking
Requirements
Spaces
Required
by Code
Existing Private
Off-Street
Parking Spaces
Zone 1: Walk Street – North End
Commercial / Retail 6,659 1 space per 250 sf 27 4
Total 6,659 27 4
Zone 2: North End East
Office / Professional 3,168 1 space per 250 sf 13 6
Commercial / Retail 4,905 1 space per 250 sf 19 4
Total 8,073 32 10
Zone 3: Walk Street – Sand Section North
Office / Professional 2,842 1 space per 250 sf 12 12
Commercial / Retail 12,002 1 space per 250 sf 48 4
Restaurant 5,114 1 space per 100 sf 51 2
Total 19,958 111 18
Zone 4: Sand Section – Valley
N/A8 N/A N/A N/A N/A
Zone 5: Walk Street – Downtown
Office / Professional
(Downtown District) 28,640 1 space per 333 sf 86 1049
Commercial / Retail
(Downtown District) 67,915 1 space per 333 sf 203 5010
Restaurant (Downtown District) 39,871 1 space per 100 sf 399 1111 Assembly 9,483 1 space per 50 sf 190 42
Fast Food 2,800 1 space per 50 sf 56 4
Service / Repair 2,900 1 space per 1,000 sf 3 0
Total 151,609 937 211
Zone 6: Sand Section – Civic Center

8 There is no off-street private parking in Zone 4: Sand Section – Valley 9 1301 Manhattan Ave: Parking Plan 14-8, CUP 16-5
10 1301 Manhattan Ave: Parking Plan 14-8, CUP 16-5
11 1301 Manhattan Ave: Parking Plan 14-8, CUP 16-5
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39 Land Use
Square
Feet by
Use Type
Existing Minimum
Parking
Requirements
Spaces
Required
by Code
Existing Private
Off-Street
Parking Spaces
Office / Professional
(Downtown District) 20,684 1 space per 333 sf 62 6612, 13, 14 Commercial / Retail
(Downtown District) 72,438 1 space per 333 sf 217 17915 Restaurant (Downtown District) 1,600 1 space per 100 sf 16 0 Medical Office (Downtown
District) 2,000 1 space per 333 sf 6 416
Light Manufacturing 13,676 1 space per 300 sf 46 22
Total 110,398 347 271
Zone 7: Walk Street – Sand Section – Herondo
Commercial /Retail 15,979 1 space per 250 sf 64 3917
Restaurant 4,542 1 space per 100 sf 45 15
Total 20,521 109 54
Zone 8: Sand Section – Cypress
Office / Professional 8,933 1 space per 250 sf 36 13
Light Manufacturing 87,900 1 space per 300 sf 292 169
Warehousing / Storage 14,519 1 space per 1,000 sf 15 1
Service / Repair 9,057 1 space per 1,000 sf 9 13
Total 120,409 352 196
Overall
Total 437,627 1,915 764
The table shows that Zones 3 (Walk Street – Sand Section North) and Zone 5 (Walk Street – Downtown), in particular, have less existing parking spaces than required by code. In the City of Hermosa Beach, multiple Common/Shared Parking Plans, Conditional Use Permits (CUP’s), in-lieu fees, and resolutions are in place that allow for a deviation of parking spaces from the City’s existing code. As these deviations are specific to individual sites, this analysis reflects aggregate parking requirements on a zone level. The deviations within each zone level in Table 4.1 are provided as footnotes to explain any potential discrepancies between City parking requirements and associated existing spaces.

Although there were 348 private off-street parking spaces observed for occupancy in the Coastal Zone as noted previously in table 3.1, there are actually a total of 764 private off-

12 205 Pier Ave: Parking Plan 08- 1 and 10-2, Planning Commission Resolution 08-29 13 Note for 425 Pier Ave: Parking Plan to allow the expanded business to use 8 off-site shared parking spaces at 555 Pier Ave (PARK 12-8, CUP 12-5)
14 Parking Plan 98-2 shared use of existing parking for off-site business CON 04-15 15 205 Pier Ave: Parking Plan 08- 1 and 10-2, Planning Commission Resolution 08-29 16 555 Pier Ave: Planning Commission Resolution 93-60 for a Parking Plan to allow less than required for a medical office 17 Parking Plan 03-6, Conditional Use Permit 04-8, Precise Development Plan 04-9 732
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40 street parking spaces. Since the analysis using municipal code is not limited to only observed parking demand, all 764 private off-street spaces in the Coastal Zone were included in the calculations for non-residential uses. Figure 4.1 illustrates the locations of the non-residential uses that were observed.

The total number of spaces required for non-residential uses in the Coastal Zone based on the City’s code is approximately 1,915 spaces compared to the 764 spaces that currently exist for the same uses.
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41 Figure 4.1 – Map of Observed Non-Residential Land Uses 734
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42 Actual Built Parking Ratios
Comparing land use ratios to existing parking spaces may not provide the whole picture in determining whether the number of existing spaces is sufficient and adequate for the City’s needs. It is important to analyze the total square footage of a land use to the total parking spaces provided to create an actual built18 ratio for each zone and for the Coastal Zone as a whole. The following analysis shows actual built ratios of private off-street parking supply (Table

4.2). The actual built ratio per space was determined by dividing the actual total built square footage by the actual parking supply in each zone. For comparative purposes, Table 4.2 also includes the actual built ratio of parking spaces per 1,000 square feet of non-residential land uses. This was determined by dividing the parking supply by the actual built square footage per 1,000.

The resulting total figure of 1.75 shows that for every 1,000 square feet of non-residential land use in the Coastal Zone, there are 1.75 existing off-street parking spaces. 1.75 spaces per 1,000 square feet for this specific mix can be compared to the Adjusted Peak Demand Ratio per 1,000 square feet found in Table 5.5.

Table 4.2 – Actual Built Parking Ratios for Non-Residential Land Uses Zone
Actual Built
Square
Footage (sf)
Actual
Parking
Supply
Actual Built
Ratio per
Space (sf)
Actual Built
Ratio per 1,000
sf (spaces)
Zone 1: Walk Street – North End 6,659 4 1,665 0.60
Zone 2: North End East 8,073 10 807 1.24
Zone 3: Walk Street – Sand Section North 19,958 18 1,109 0.90 Zone 4: Sand Section – Valley N/A N/A N/A N/A
Zone 5: Walk Street – Downtown 151,609 211 719 1.39
Zone 6: Sand Section – Civic Center 110,398 271 407 2.45 Zone 7: Walk Street – Sand Section – Herondo 20,521 54 380 2.63 Zone 8: Sand Section – Cypress 120,409 196 614 1.63
Total 437,627 764 573 1.75

18 “Actual built” implies that there is no distinction between occupied sf or vacant sf, and includes all building sf.

Example: Zone 1 Walk Street – North End
6,659 sf (actual built square footage) / 4 spaces (actual parking supply) = 1,665 sf (actual built ratio per space)
1,000 sf (typical sf figure to determine parking ratios) / 1,665 sf (actual built ratio per space) = 0.60 spaces (actual built ratio per 1,000 sf)
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43 Anticipated Peak Parking Demand
The anticipated peak parking demand for each non-residential land use type was determined based on a rate that combines peer city rates (including reduced-parking demand districts), adjusted ITE rates, and adjusted ULI rates. These three rates were averaged together (where data was applicable) to create an anticipated peak parking demand rate for each use (Table 5.1). Table 5.1 also presents Hermosa Beach’s current required parking rates as well as observed demand based on the City’s Beach Access Study. Each comparative demand rate is discussed in detail below.

Average City Required Rate
The peer cities chosen were based on four main characteristics: their proximity to Hermosa Beach, their similar distinction as a beach city, their similar land use distribution, and parking requirement code describing a parking overlay district (i.e. downtown district) that reduces their parking regulations as a deviation from the remainder of the City due to higher density, mix of uses, and mode split. The eight cities that were studied are:
• Long Beach
• Santa Monica
• Newport Beach
• Laguna Beach
• Manhattan Beach
• Huntington Beach
• Carlsbad
• Redondo Beach
Using the parking requirements found in each of the eight peer cities, an “Average City Required Rate” was created for comparison to the land use types studied in Hermosa Beach and is presented in Table 5.1. For walkable, high-density areas with a mix of uses where ridesharing is commonly used, most cities create a specialized overlay district where parking requirements are reduced. The Average City Required Rate was created by averaging all eight city codes based on land use. For land uses within an overlay district, the Average City Required Rate in the table reflects the reduced requirements found in the cities’ overlay districts. Uses found in the overlay district include commercial/retail, office/professional, medical office, and restaurant uses. A table of all city rates for each land use type can be found in Appendix B.
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44 ITE Rate
The Institute of Transportation Engineers (ITE) Parking Generation Manual: 4th Edition is used as the industry standard for parking demand rates. Since these rates are based mostly on suburban land uses and may not be accurate for the beach city character of Hermosa Beach, uses in the overlay district were reduced by 35% to account for a higher density of uses, a mix of uses, and a greater variation in mode split.

Numerous case studies were considered when developing a specific and appropriate reduction rate. Data was taken from the Victoria Transport Policy Institute Parking Management Strategies, the ‘Reduced Parking for Mixed-Use Areas’ provision of the City of Portland, Oregon Off-street Parking Management and Guiding Policies, and the Petco Park Area Transportation Study found in the Escondido Ballpark Project Traffic Impact Analysis by Linscott, Law & Greenspan in 2010. These case studies, coupled with other industry standards and previous parking studies similar to the Hermosa Beach’s Downtown Core, show that a 25% reduction from the standard ITE rate is necessary to account for mode split, citing a higher rate of ride hailing services and alternative modes. An additional 10% reduction in parking is also appropriate to account for a walkable area with a high mix of uses where “park once” is a common approach by downtown users. More detail on these case studies can be found in Appendix C.

ULI Rate
The Urban Land Institute (ULI) Shared Parking Manual: 2nd Edition has established the industry standard for shared parking demand among mixed uses. ULI differs from ITE as ULI considers the synergy and efficiency amongst compatible land uses by time of day, time of week, or time of year. ULI rates presented in Table 5.1 were also reduced by 35% for the Hermosa Beach Downtown District based on the same findings mentioned above. 737
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45 Table 4.3 – Anticipated Peak Parking Demand Rates for Non-Residential Land Uses Land Use
Comparative Demand Rates19
Anticipated
Peak
Parking
Demand
Rate
Hermosa Beach Rates20
Average
City
Required
Rate
ITE
Demand
Rate
ULI
Shared
Parking
Demand
Rate
Hermosa
Beach
Required
Rate
Hermosa
Beach
Observed
Demand
Commercial / Retail 250 sf 214.1 sf 277.8 sf 247 sf 250 sf 609.7 sf Commercial / Retail
(Overlay District) 329.2 sf 329.4 sf 427.4 sf 362 sf 333 sf 642.4 sf Office / Professional 287.5 sf 352.1 sf 263.2 sf 301 sf 250 sf N/A Office / Professional
(Overlay District) 307.8 sf 541.7 sf 404.9 sf 439 sf 333 sf 413.3 sf Medical Office
(Overlay District) 181.3 sf 480.8 sf 341.8 sf 335 sf 333 sf 500 sf Restaurant 119.3 sf 181.8 sf 95.2 sf 132 sf 100 sf N/A
Restaurant (Overlay
District) 135 sf 279.7 sf 146.4 sf 187 sf 100 sf 201.4 sf Fast Food 159.4 sf 121.9 sf 66.7 sf 116 sf 50 sf N/A
Service / Repair 362.5 sf 444.4 sf No rate 404 sf 1,000 sf N/A Assembly 3.8 seats 2.6 seats 2.5 seats 3 seats 50 sf 378.3 sf Light Manufacturing 537.5 sf 980.4 sf No rate 759 sf 300 sf 785.8 sf Warehousing / Storage 1,187.5 sf 1,960.8 sf No rate 1,574 sf 1,000 sf 1,051.8 sf

After developing an Anticipated Peak Parking Demand Rate for each use, the number of parking spaces anticipated to be occupied in each zone at peak was calculated using the actual built square footage of non-residential land uses21 and their associated Anticipated Peak Parking Demand Rates, presented in Table 4.4. Existing off-street parking inventory is also shown for comparison to the anticipated peak demand. The total number of parking spaces forecast for non-residential uses in the Coastal Zone is 1,283 spaces compared to the 764 spaces that exist for the same uses, suggesting that the anticipated parking demand for the Coastal Area exceeds the actual off-street parking supply.22

19 The comparative rates (purple) were summed and averaged to establish the Anticipated Peaking Parking Demand Rate.

All rates represent square footage per one parking space. 20 These Hermosa Beach rates (blue) are presented for comparative purposes only. All rates represent square footage per one parking space.
21 This calculation assumes 100% of actual building square footage is occupied and generating parking demand, as building vacancy rates were not collected for this study. 22 Although some zones show a higher anticipated demand than supply available, it is important to note that there may be additional supply not included in this analysis. Private lots were only observed if they consisted of 15 or more spaces.

Additionally, Zone 5: Walk Street –Downtown contains public, city-owned, off-street lots that are not included in this private off-street inventory and may account for any inconsistencies between the number of existing spaces and the number anticipated to be occupied.
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46 Table 4.4 – Non-Residential Parking Demand by Number of Parking Spaces Land Use Square Feet
by Use Type
Anticipated Peak
Parking Demand
Rate
Anticipated
Number of
Occupied
Parking Spaces
Existing Private
Off-Street Parking
Spaces
Zone 1: Walk Street – North End
Commercial / Retail 6,659 1 space per 247 sf 27 4
Total 6,659 27 4
Zone 2: North End East
Office / Professional 3,168 1 space per 301 sf 11 6
Commercial / Retail 4,905 1 space per 247 sf 20 4
Total 8,073 31 10
Zone 3: Walk Street – Sand Section North
Office / Professional 2,842 1 space per 301 sf 9 12
Commercial / Retail 12,002 1 space per 247 sf 49 4
Restaurant 5,114 1 space per 132 sf 39 2
Total 19,958 97 18
Zone 4: Sand Section – Valley

N/A N/A N/A N/A N/A
Zone 5: Walk Street – Downtown
Office / Professional
(Downtown District) 28,640 1 space per 439 sf 65 104
Commercial / Retail
(Downtown District) 67,915 1 space per 362 sf 188 50
Restaurant (Downtown
District) 39,871 1 space per 187 sf 213 11
Assembly 9,483 1 space per 3 seats 75 42
Fast Food 2,800 1 space per 116 sf 24 4
Service / Repair 2,900 1 space per 404 sf 7 0
Total 151,609 572 211
Zone 6: Sand Section – Civic Center
Office / Professional
(Downtown District)
20,684 1 space per 439 sf 47 66
Commercial / Retail
(Downtown District) 72,438 1 space per 362 sf 200 179
Restaurant (Downtown
District) 1,600 1 space per 187 sf 9 0
Medical Office
(Downtown District) 2,000 1 space per 335 sf 6 4
Light Manufacturing 13,676 1 space per 759 sf 18 22
Total 110,398 280 271
Zone 7: Walk Street – Sand Section – Herondo
Commercial / Retail 15,979 1 space per 247 sf 65 39
Restaurant 4,542 1 space per 132 sf 34 15
Total 20,521 99 54
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47 Land Use Square Feet
by Use Type
Anticipated Peak
Parking Demand
Rate
Anticipated
Number of
Occupied
Parking Spaces
Existing Private
Off-Street Parking
Spaces
Zone 8: Sand Section – Cypress
Office / Professional 8,933 1 space per 301 sf 30 13
Light Manufacturing 87,900 1 space per 759 sf 116 169
Warehousing / Storage 14,519 1 space per 1,574 sf 9 1
Service / Repair 9,057 1 space per 404 sf 22 13
Total 120,409 177 196
Overall
Total 437,627 1,283 764
To further compare anticipated demand for each zone, an analysis of anticipated parking demand ratios is shown in Table 4.5. The ratio of built square footage per parking space was calculated by dividing the actual built square footage of non-residential land uses in the study area by the corresponding number of parking spaces anticipated to be occupied during peak demand, as calculated in the previous table. For comparative purposes, the demand ratio of parking spaces per 1,000 square feet was determined by dividing the anticipated demand rate by the actual built square footage per 1,000 square feet. The resulting total figure of 2.93 shows that for every 1,000 square feet of non-residential uses in the Coastal Zone, there is an anticipated demand of 2.93 parking spaces during peak times. Below is a sample calculation for Zone 1: Walk Street – North End.

Example: Zone 1 Walk Street – North End
6,659 sf (actual built square footage) / 27 spaces (anticipated number of occupied spaces) = 247 sf (adjusted peak demand ratio per space)
1,000 sf (typical sf figure to determine parking ratios) / 247 sf (adjusted peak demand ratio per space)
= 4.04 spaces (adjusted peak demand ratio per 1,000 sf) 740
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48 Table 4.5 – Anticipated Peak Parking Demand Ratios
Zone
Actual Built
Square
Footage (sf)
Actual
Parking
Supply
Actual Built
Ratio per
Space (sf)
Actual Built
Ratio per 1,000
sf (spaces)
Zone 1: Walk Street – North End 6,659 27 247 4.04
Zone 2: North End East 8,073 31 266 3.76
Zone 3: Walk Street – Sand Section North 19,958 97 206 4.84 Zone 4: Sand Section – Valley N/A N/A N/A N/A
Zone 5: Walk Street – Downtown 151,609 572 265 3.78
Zone 6: Sand Section – Civic Center 110,398 280 395 2.53 Zone 7: Walk Street – Sand Section – Herondo 20,521 99 207 4.82 Zone 8: Sand Section – Cypress 120,409 177 680 1.47
Total 437,627 1,283 341 2.93
Table 4.4 shows the actual number of spaces provided per 1,000 square feet, and comparative Table 4.5 above shows the peak number of spaces demanded per 1,000 square feet. Each zone’s anticipated demand exceeds the actual built supply of off-street parking, except for Zone 8 (Walk Street – Sand Section – Herondo). In general, the average supply of off-street parking for non-residential land uses is currently 1.75 spaces per 1,000 square feet, while average demand is 2.93 parking spaces per 1,000 square feet at peak.

While non-residential land use comparisons to private off-street parking provide insight on their lot utilization, the availability of nearby on-street parking should also be considered. If on-street parking utilization in the vicinity of non-residential land uses is high, then it may be possible that these non-residential land uses are demanding more parking than can be measured through observing respective private lot capacity exclusively, as users are willing to park on-street to access these uses.

Although no formal survey was conducted, street segments adjacent to non-residential land uses were evaluated to determine if there was any correlation between land use and adjacent on-street parking utilization. On a zone-by-zone basis, there is no definitive correlation between the two. However, in general, specific on-street parking segments within each zone that are adjacent to non-residential land uses, such as on Hermosa Avenue and Pier Avenue appear to experience higher rates of occupancy than other areas and are either at or above optimal capacity.

Anticipated Seasonal Parking Demand
Peer city code, ITE, and ULI all provide rates for peak times, however, parking demand for every land use rarely peak simultaneously. The parking demand findings reflect parking demand at peak times for all individual uses, regardless of season. To more accurately reflect parking demand in Hermosa Beach, demand rates should also be analyzed according to season, as different land uses may reach peak times at different times of the year.

For instance, commercial/ retail uses have the highest parking demand in December, but office uses do not reach their highest parking demand in the same month. Because of this, demand for uses varies from season to season. According to ULI, the month of December typically has the greatest parking demand among all months, and therefore often represents 741
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49 peak parking demand in this analysis. Seasonal adjustments are based on demand anticipated every three months starting from December, reflecting typical conditions for Spring (March), Summer (June), and Fall (September).

To adjust accordingly to seasonal parking demand rates, the ULI Shared Parking Manual: 2nd Edition was used. This nationally accepted shared parking manual provides seasonal demand rates adjusted for customer/visitor parking. Using the ULI Shared Parking Manual has limitations since it averages numerous U.S. cities to determine averaged seasonal peak demands, where unique cities such as Hermosa Beach may not be represented as accurately. Due to the greater influx of summer visitors in Hermosa Beach compared to a typical U.S. city, Hermosa Beach could expect peak demand in summer months fairly close or higher than the calculated demand in December.

Table 4.6 provides a summary of seasonal demand parking rates per zone and per land use.

The table includes the anticipated number of occupied spaces found in Table 4.4 for comparative purposes, which represents the “Peak” (if all land uses simultaneously reach peak demand). According to the ULI manual, the month of December represents the highest anticipated parking demand for any of the 12 months. For Hermosa Beach, the analysis indicates that 1,246 spaces would be demanded overall in December, which is 37 spaces less than the number of spaces demanded during the simultaneous total peak. The month that saw the lowest parking demand was September, with only 1,050, or 233 less spaces than the number of spaces demanded at the simultaneous total peak.

Table 4.6 – Seasonal Parking Demand
Land Use
Square
Feet by
Use Type
Anticipated Number of Occupied Parking
Spaces
Existing
Private OffStreet Parking
Spaces Peak Dec. Mar. Jun. Sep.

Zone 1: Walk Street – North End
Commercial / Retail 6,659 27 27 17 18 17 4
Total 6,659 27 27 17 18 17 4
Zone 2: North End East
Office / Professional 3,168 11 9 11 11 11 6
Commercial / Retail 4,905 20 20 13 13 13 4
Total 8,073 31 29 24 24 24 10
Zone 3: Walk Street – Sand
Office / Professional 2,842 9 8 9 9 9 12
Commercial / Retail 12,002 49 49 31 33 31 4
Restaurant 5,114 39 39 37 37 35 2
Total 19,958 97 96 77 79 75 18
Zone 4: Sand Section – Valley

N/A N/A N/A N/A N/A N/A N/A N/A
Zone 5: Walk Street – Downtown
Office / Professional
(Downtown District) 28,640 65 52 65 65 65 104
Commercial / Retail
(Downtown District) 67,915 188 188 118 126 120 50
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50 Land Use
Square
Feet by
Use Type
Anticipated Number of Occupied Parking
Spaces
Existing
Private OffStreet Parking
Spaces Peak Dec. Mar. Jun. Sep.

Restaurant
(Downtown District) 39,871 213 213 203 203 194 11
Assembly 9,483 75 71 74 68 69 42
Fast Food 2,800 24 23 23 22 23 4
Service/Repair 2,900 7 7 7 7 7 0
Total 151,609 572 554 490 491 478 211
Zone 6: Sand Section – Civic Center
Office/ Professional
(Downtown District) 20,684 47 38 47 47 47 66
Commercial/ Retail
(Downtown District) 72,438 200 200 126 134 128 179
Restaurant
(Downtown District) 1,600 9 9 8 8 8 0
Medical Office
(Downtown District) 2,000 6 5 6 6 6 4
Light Manufacturing 13,676 18 18 18 18 18 22
Total 110,398 280 270 205 213 207 271
Zone 7: Walk Street – Sand Section – Herondo
Commercial/ Retail 15,979 65 65 41 43 41 39
Restaurant 4,542 34 34 33 33 31 15
Total 20,521 99 99 74 76 72 54
Zone 8: Sand Section – Cypress
Office/ Professional 8,933 30 24 30 30 30 13
Light Manufacturing 87,900 116 116 116 116 116 169
Warehousing/ Storage 14,519 9 9 9 9 9 1
Service/ Repair 9,057 22 22 22 22 22 13
Total 120,409 177 171 177 177 177 196
Overall
Total 437,627 1,283 1,246 1,064 1,078 1,050 764
Anticipated Future Parking Demand
The City of Hermosa Beach’s Coastal Zone has a unique character that will slowly transform and progress in the future. As part of the character, the Coastal Zone is fairly built-out, meaning that there is little area for newly built structures in west Hermosa Beach. A large majority of growth in the Coastal Zone will come in two ways:
• Additional or modified construction on existing infrastructure • A change to more intensive land uses while maintaining existing infrastructure To plan for future growth in the Coastal Zone, the City should reconsider all new projects, modifications, and land use changes as an alteration to parking demand. The basis for formulating changes in anticipated parking demand should stem from two key documents, PLAN Hermosa and this report.
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51 In PLAN Hermosa, Table 2.1 Land Use
Designations 23 outlines density and intensity
constraints for each land use designation. The
limits set by dwelling units per acre (Du/Ac) and
floor area ratio (FAR) would be facilitated to
maintain the future character of Hermosa Beach
and limit the amount of accompanying parking
per use.

Dwelling units per acre and floor area ratio for
any new growth in the Coastal Zone should be
studied against the Anticipated Peak Parking
Demand established in Table 4.3 in this report.

Using both of these datasets would create
meaningful parking requirements that support
the planned character of the Coastal Zone while
maintaining a level of parking supply that is
suitable for efficient automobile access.

Key Takeaways
Key takeaways from the parking demand analysis conducted in this section are presented below. These takeaways are intended to guide the development of parking management strategy recommendations for the Coastal Zone later in this report. • A total of 764 spaces currently exist for non-residential uses in the Coastal Zone, as observed for this study, while the total number of spaces required for the same nonresidential uses based on the City’s code is approximately 1,915 spaces. • The total number of parking spaces forecast for the same non-residential uses is 1,283 spaces, suggesting that the anticipated parking demand for the Coastal Area exceeds the actual off-street parking supply.
• The average supply of off-street parking for non-residential land uses is currently 1.75 spaces per 1,000 square feet, while average demand is 2.93 parking spaces per 1,000 square feet at peak.
• As a result, on-street parking segments that are adjacent to non-residential land uses generally appear to experience higher rates of occupancy than other areas and are either at or above optimal capacity. Parking management strategies should account for this trend in parking utilization.
• Seasonally, the highest peak in parking demand can be anticipated to be in December, as well as the summer months due to the Coastal Zone’s proximity to the beach and various commercial/retail/recreational uses.
• PLAN Hermosa Land Use Designations should be used in conjunction with the Anticipated Peak Parking Demand Analysis conducted in this report to determine appropriate parking requirements in response to the anticipated growth in the Coastal Zone.

23 Image Source: Plan Hermosa (2017)
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52 5. Recommendations
The City of Hermosa Beach’s unique character makes the Coastal Zone a destination for residents, employees, and visitors alike. Hermosa Beach’s positioning as a small town paired with a destination city creates a host of parking challenges that should be addressed to optimize the City’s parking resources in the short and long-term. The recommendations presented below lay the foundational aspects to resolve current parking limitations found in the parking occupancy and demand analyses with the intent to improve upon the overall parking system.

The recommendations follow the use of nationally-recognized best practices, case studies, and peer cities to inform parking management solutions, and are tailored to the unique character of Hermosa Beach. All potential recommendations were evaluated and selected based upon alignment with the stated goals and objectives found in PLAN Hermosa and the Downtown Core Revitalization Plan. The following recommendations are actionable and feasible with the given characteristics of the Coastal Zone.

There are twelve (12) specific recommendations categorized by six (6) overall strategies.

These recommendations and strategies are organized in Table 5.1 below:

Table 5.1 – Recommendations
Recommendation
Number Recommendation
Strategically Invest in Information and Technology
1 Implement an App-Based Mobile Pay System
2 Design and Implement a Demand-Based Parking Management Program 3 Invest and Implement a Comprehensive Parking Signage and Wayfinding System Maximize Use of Existing Parking Supply
4 Pilot a Shared Parking Program and Facilitate Shared Parking 5 Maximize Flexibility of Curb Space to Accommodate Rideshare, Other Modes, and/or Valet Service
Improve Mobility Options to Reduce Parking Demand
6 Reinvest Parking Revenues into Multimodal Improvements Simplify and Leverage the Zoning Code
7 Revise the Zoning Code to Better Support Walkable, Mixed-Use Development in the Coastal Zone
Enhance Parking Administration and Operations
8 Enhance Event Management Practices to Maximize Parking System Flexibility and Predictability
9 Improve the Residential Parking Permit Program
10 Improve Employee Parking Permit Program
11 Establish an Ongoing Collection, Monitoring, and Evaluation Process Provide Additional Public Parking as Needed
12 Strategically Invest in New Public and Shared Parking Supply in Key Locations 745
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53 Several parameters were used to screen the specific recommendations. The matrix in Table

5.2 provides a summary of recommendations with the following key implementation criteria:
• Cost
o Level of cost is relatively based against all other recommendations (i.e. constructing a parking structure would have a high cost respective to an employee parking permit program).
• Level of Difficulty
o Level of difficulty is relatively factored against all other recommendations based upon the amount of coordination or space available needed to implement the recommendation.
• Priority
o Priority level is factored against all other recommendations based upon the greatest impact that is in line with the City of Hermosa Beach’s goals. • Implementation Timeline
o Cost, level of difficulty, and priority were all factors weighted to inform the short- , mid-, or long-term implementation goals for each recommendation. • Recommended Zones for Implementation
o Recommended zones indicate where the recommendation would be most beneficial for implementation based on the zone’s unique character and observed demand.
• Relation to Study Goals
o Relation to Study Goals details how a recommendation aligns with the goals for the Coastal Zone stated in the Introduction. The goals are also listed below:
 #1: Create a parking system that meets the parking needs and demands of residents, visitors, and employees in an efficient and costeffective manner.  #2: Modify parking standards to encourage revitalization and investment in a pedestrian-oriented district.
 #3: Expand mobility options and optimize parking availability.

The recommendations listed below utilize policies and programs that will efficiently use existing parking supply while maintaining land use flexibility within the Coastal Zone. The recommendations emphasize a zonal and performance-based management approach that will better utilize parking assets. Improved parking management will enable Hermosa Beach to continue to grow sustainably, while reducing parking demand and traffic congestion.

The recommendations that follow are designed to work together to meet the City’s parking management goals. It is important that to the greatest extent possible the recommendations be implemented as a cohesive “package” of reforms. As the Coastal Zone area continues to grow and evolve, its parking needs will change as well. This report recommends techniques to both address current challenges and allow the City to be nimble in reacting to future parking challenges. Finally, it is important to emphasize that these recommendations are specific to the established parking zones studied and would not necessarily apply to other neighborhoods outside the City of Hermosa Beach Coastal Zone. 746
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54 Table 5.2 – Recommendations Matrix
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55 Development of Recommendations
Each of the recommendations in this report are driven by inventory, occupancy, and demand analyses and are aligned by the goals and objectives from PLAN Hermosa, the Beach Access and Parking Study, and the Downtown Core Revitalization Strategy. The recommendations made in this report draw from best practices by peer cities and industry-wide standards as guidance, but were tailored to address the unique features of Hermosa Beach’s infrastructure, character, and geography.

Strategically Invest in Information and Technology
Information and technology solutions are key aspects in advanced parking demand management. A strategic vision for technology solutions tied to new parking management policies would ensure successful implementation and monitoring of the City’s parking goals.

These first two recommendations set a framework for innovating data collection, communicating critical information, and promote change in parking behavior.

Recommendation #1
Implement an App-Based Mobile Pay System
Cost: Average
Level of Difficulty: Average
Priority: High
Implementation Timeline: Near-Term
Zones for Implementation: All
Related Study Goals: #2, #3
Why?
Most payment systems are antiquated. Finding current parking in in high-demand areas consist of circling, which has secondary effects of congestion and could leave an unpleasant experience for users. After parking, drivers have to leave their car and check the meter before they would know the cost of parking in that space. After a driver pays with coins or card, users with longer visits tend to need to return to their car and “feed the meter” if they wished to stay in Hermosa Beach longer, compelling them to find a new parking space if they’ve hit the hours restriction or cut their visit short altogether. Implementing application-based mobile pay system for parking in Hermosa Beach would allow drivers to find open spaces immediately, know the price of the space in realtime, and be able to pay for the parking space from anywhere. The application-based system would allow the users to have multiple options, regardless of how long or short their stay.

How?
The City of Hermosa Beach has a strong desire to stay ahead of the technological curve for parking and mobile payment systems. There are numerous payment applications that are able to make parking in Hermosa Beach as convenient and efficient as possible. Mobile phone applications, such as Passport, ParkMobile, SpotHero, and Parking Panda allow users the ability to be as informed as possible and take control of their parking. There are wide-ranging benefits with minor infrastructure changes for converting the current pay system to an app-based program online. 748
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56 The multiple benefits to installing and implementing an app-based pay system include the ability to:
• Show available parking spaces in real-time, allowing potential parkers to know exactly where to go, which would reduce and/or eliminating the need to circle • Pay for parking spaces from the app before a user begins their journey, offering peace of mind to those visiting Hermosa Beach
• Expand the number of payment options, increasing the likelihood a user will park at a paid spot
• Allow users to know prices and dynamic rate changes in real-time before they choose a parking spot, affording the users to make informed decisions on pricing compared to the distance to their final destination
• Become informed on events in Hermosa Beach, which may influence dynamic rates and availability of parking
• Pay from anywhere, pay for additional time, and know the duration of time left on the meter, eliminating the need to constantly “feed the meter,” or stress about their length of time their car has been parked
Many application-based parking solution companies have demos that allow municipalities to explore solutions, demo administrative tools, implement pilot programs, and view the technical capabilities of the system.

Case Study
In terms of payment systems, there are various emerging technologies with a range of applications that municipalities are starting to utilize. For example, the City of Long Beach in 2018 launched the Passport parking mobile app which simplifies parking payments at their beachfront parking lots. Similarly, the City of Newport Beach launched a program called ParkMobile, which shows available parking meters in real-time in addition to reserving metered spots before a user arrives.

Recommendation #2
Design and Implement a Demand-Based Parking Management Program Cost: High
Level of Difficulty: High
Priority: Average
Implementation Timeline: Mid-Term
Zones for Implementation: 1, 3, 5, 6, 7
Related Study Goals: #2, #3
Why?
Static parking rates do not match the level of demand or patterns of behavior. For example, silver post meters in Hermosa Beach are set at $1.25 every hour, then $1.50 every hour after 8:00 PM. In addition, yellow post meters are always $1.25 every hour, including those adjacent to Lot A. Often, on-street prices cost less than off-street prices, which can provide incentive for drivers to circle and wait in traffic to find the best deal. In this system, some spaces may be 749
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57 underutilized. Additionally, the current Hermosa Beach parking system varies in payment, information and technology; this can overwhelm the user and decrease the system’s value.

It is recommended that the City of Hermosa Beach look to adopt and implement a demandbased parking program that adjusts rates and regulations to make it as easy as possible for users to find a parking space. The main goal of this demand-based pricing strategy is to ensure consistent availability of parking spaces while distributing parking demand throughout the Coastal Zone, with additional revenue as a positive effect. Ideally, this demand-based program would allow off-street parking to be a cheaper, long-term option, as opposed to using on-street spaces for long-term parking. Alternatively, on-street parking should be available to be the short-term parking solution. Demand-based pricing or adjustments to time restrictions may also be considered as an alternative to certain time limits placed on different parking spaces as a means to generate optimal turnover of parking spaces. The City should also look to price public parking assets at a lower rate for centralized locations in order to promote a “park once/walk many” environment. Visitors not having to go back to their cars to feed meters or to add time allow the centralized parking locations to be more utilized for longer periods of the day.

How?
In this program, parking demand will set the “right price” at all times, which is the lowest price that will achieve a set target of parking availability. The demand-based parking management system can be developed with the following actionable items:
• Set specific availability targets for on- and off-street parking locations. It is recommended that no more than 85% occupancy should be targeted at all times in each of the eight zones. (For instance, 100% occupancy in Zone 5 and 50% occupancy in Zone 3, totaling 85% occupancy would not meet the target.)
• Establish minimum and maximum parking price changes for demand, like increasing rates by $1 during the high demand periods. Peer city Laguna Beach fluctuates parking charges between $1 and $2 per hour, while Huntington Beach fluctuates between $1 and $3 an hour. The best price rate to set is one that allows 85% availability at all times. On-going monitoring of occupancy is necessary to determine the rate that achieves the 85 percent target.
• Explore adjustments to time limits on certain parking spaces in response to demand at different times of day, or replacing with demand-based pricing that escalates the hourly rate with each subsequent hour of parking after two hours. • Mark meters and lots based upon convenience and demand on tiers of price, such as ‘premium’, ‘value’, or ‘discount’. A tiered system can be found at airport and sports stadiums traditionally but can be applicable for Hermosa Beach as well. • Track occupancy data, including location, and length of stay per car, to create algorithms to predict demand and adjust pricing accordingly by reading collected meter data. • Develop a database with this inventory and occupancy information to provide staff realtime understanding of utilization. Include parking regulations and key enforcement metrics. • Evaluate price-determining rate methodologies at least annually and adjust as needed with the intent to allow a consistent occupancy rate that allows the lowest prices while avoiding a parking shortage.
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58 • Make parking inventory and occupancy data open to the public by creating an online website in which transportation users can view relevant parking information such as location, prices, and restrictions.
• Issue reports approximately every six months to inform city staff, key stakeholders, City Council, Coastal Commission, and the public on system performance. System performance would be measured upon revenue generation, occupancy statistics, citation numbers, and parking user satisfaction.

The program implementation should have effective outreach and messaging including:
• An overall demand-based program brand
• Marketing materials, including websites, apps, social media, brochures, ads, and service announcements
• On-going workshops and trainings with downtown stakeholders • Use of social media platforms to communicate system information and updates This recommendation should be implemented in all parking zones where metered or paid spaces exist, but would be most impactful in the Downtown Core which would see the highest turnover of short-term parking users. Specific streets include Hermosa Avenue from 8th Street to 16th Street, and Pier Avenue from Hermosa Avenue to Valley Drive. Although implementing this initiative requires a high level of cost and difficulty, this is a high priority recommendation.

Case Study
SFpark in San Francisco implemented a major price reform for on-street parking. The City of San Francisco established pilot zones with sensors that reported the occupancy of each curb on every block. Parking rates were adjusted solely on observed occupancies to charge the lowest prices possible without creating a parking shortage. A target range was set between 60% and 80% occupancy, with prices readjusting every 3 hours. After the pilot, 31% of the cases noted an increase in prices, prices decreased in 30% of the cases, and remained the same in 39% of the cases. In two years, 62% of the blocks were within the target range (60%- 80%), a 30% increase from before the pilot began. San Francisco uses all of its parking revenue from SFpark to subsidize public transit.24
Recommendation #3
Invest and Implement in a Comprehensive Parking Signage & Wayfinding System Cost: Average
Level of Difficulty: Average
Priority: High
Implementation Timeline: Mid-Term
Zones for Implementation: All
Related Study Goals: #2, #3
Why?

24 SFpark: Pricing Parking by Demand by Gregory Pierce and Donald Shoup 751
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59 Parking signs are critical to the success of the parking network, however signage that varies from zone to zone can create confusion. Providing a well-designed, branded parking signage system can effectively communicate critical wayfinding information the second you enter the city, enabling visitors to find venues and parking options more easily. A lack of consistent signage can lead to additional congestion, driver confusion, and potential conflicts between pedestrians/bicycles/vehicles as vehicles look for parking. These negative factors can lead to an outcome where available parking options are underutilized, solely because motorists do not know where available parking exists.

Signage and wayfinding is a core component of communicating a demand-based management program. As mentioned in Recommendation #3, street signage should be used to display pricing tiers and level of availability for multiple parking locations so drivers can make an informed decision.

How?
In conjunction with Recommendation #, dynamic signage and wayfinding becomes especially important to communicate pricing, regulations, and parking availability. A Wayfinding Plan should be a part of the Demand-Based Parking Management Program.

The wayfinding plan should include:
• A signage implementation program that is created in conjunction with city stakeholders • Wayfinding and signage that serve the customer to make finding parking and payment as easy as possible
• Dynamic and variable sign messaging that is recognizable, intuitive, and strategically placed
• Uniform and distinct signage that is reflective of Hermosa’s Beach’s character and promote a sense of place
• Real time availability information via on-the-ground signage, advanced signage, a onestop website, and a mobile phone application. • Marketable information about a new parking wayfinding strategy Wayfinding would be applicable in all eight zones, especially at key destinations and entry points within the city. Key entry points include all streets that have access to cross the Hermosa Valley Greenbelt, including Gould Avenue, Pier Avenue, and 8th Street. Priority and cost for this recommendation is high while level of difficulty is average.

Case Study
Laguna Beach implemented a similar marketing/signage parking pilot program in 2014, utilizing dynamic electronic message boards and consistent wayfinding. The pilot program led to a 25% decrease in expired-meter parking citations and a 36% increase in total parking revenue. Their program has since been continued.
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60 Maximize Use of Existing Parking Supply
Maximizing the existing parking supply is a crucial element of parking management and is aligned with Study Goals 1 and 2. This strategy aims to extract more value out of all existing private and public parking by expanding shared parking and maximizing curb space.

Recommendation #4
Pilot a Shared Parking Program and Facilitate Shared Parking Cost: Average
Level of Difficulty: Average
Priority: High
Implementation Timeline: Mid-Term
Zones for Implementation: 5, 6, 8
Related Study Goals: #2, #3
Why?
Shared parking programs maximize use of existing parking facilities, reduce the need for additional parking, reduce congestion, and facilitate more walkable and active downtowns.

Determining the most efficient use of parking facilities is crucial to the success and growth of the Hermosa Beach Downtown Core. Hermosa Beach currently undertakes numerous shared parking plans in the Coastal Zone (such as plans noted in Table 5.1), including shared parking between private entities on the same site, but shared parking agreements between private entities on separate properties or between private and public entities in the Coastal Zone could further increase parking availability for visitors.

Not all private parking needs to be shared, but even if 25% of private parking can be included in a shared parking arrangement during any portion of a day, public parking supply in the Coastal Zone can increase by 60 spaces at a fraction of the cost of new construction of parking facilities. Shared parking works best when multiple uses have different peak use periods such as an office, which typically does not operate or reach peak parking demand during the evening hours, can be paired with a restaurant or assembly use that is primarily used during those evening hours.

How?
To facilitate shared parking among private property owners, the City can proactively provide technical assistance. This may include:
• The creation of a parking ownership database, connecting parties to each other. • Educational materials about the benefits of shared parking. • Sample language and agreements.
• Cost and revenue sharing information.
• Potential use of technology/ signage.

The City could take the lead in engaging property owners in their willingness to develop private-private or public-private shared parking agreements. These agreements could allow for the City to:
• Directly lease parking from a private facility for use in public parking. 753
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61 • Open parking for public use at certain hours or days, depending on the tenant use. • Facilitate shared agreements between nearby properties with different peak hours. • Collect data to facilitate demand-based management of each shared parking agreement.
• Incentivize business owners to open up their parking to other uses during off-hours through the provision of an umbrella liability policy or agreements to tow unauthorized users.

Implementation of this recommendation would see the best results in Zone 5 (Walk Street – Downtown), Zone 6 (Sand Section – Civic Center), and Zone 8 (Sand Section – Cypress) due to the concentration of private parking supply in these zones, as well as the fact that parking in Zone 8 is currently not time-restricted. There is an average level of cost and high level of difficulty for this medium priority recommendation stemming from coordination, feasibility studies, and agreement implementation.

Recommendation #5
Maximize Flexibility of Curb Space to Accommodate Rideshare and Other Modes Cost: Low
Level of Difficulty: Average
Priority: High
Implementation Timeline: Mid-Term
Zones for Implementation: 5, 6
Related Study Goals: #2, #3
Why?
Through previous studies, every curb and parking space within the Coastal Zone has been inventoried by street segment and curb type. Curb types and their roles are static. A loading zone, for instance, stays as a loading zone at all times even if it is only used during specific days. Off- and on-street facilities should be inventoried in a manner that allows for real-time understanding of parking by curb regulation type by time of day and day of week, to evaluate the potential for other uses of curb space.

Curb space in the Coastal Zone is currently occupied mostly by metered or unmetered onstreet parking. As of May 2019, Hermosa Beach has created three new rideshare zones in a four-block area on Hermosa Avenue between 10th and 14th Streets within Zone 5 (Walk Street – Downtown). The designated rideshare zones were converted from previously underutilized taxi zones. The City has communicated the availability of the new zones through updates to their website as well as signage and mobile ridesharing application updates. Dedicating curb space for ridesharing near Pier Plaza is a great example of maximizing the use of curb space and provides more opportunities to access the beach and the Downtown Core efficiently.

How?
To continue to maximize the flexibility of the curb space in the Coastal Zone, the City should monitor the newly-designated rideshare zones and additionally, evaluate the use of supplemental valet service. To achieve this, the City can:
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62 • Utilize the inventory and occupancy database mentioned in Recommendation #3 to track curb space utilization and parking regulations at all times of day and week. • Conduct resident, visitor, employee, and employer intercept surveys to evaluate the success of the new rideshare zones, measuring frequency of use and proper locations. • Evaluate the need for additional designated rideshare zones, if appropriate. • Evaluate curb space and re-configure spaces where appropriate to maximize the use of red zones or re-configure spaces to accommodate on-street parking space for other modes through bicycle corrals, motorcycle/scooter parking, or Neighborhood Electric Vehicle (NEV) parking.

These methods of maximizing curb space would be most effective in Zone 5 (Walk Street – Downtown) and Zone 6 (Sand Section – Civic Center). Priority for this recommendation is high compared to other recommendations, with low cost, and an average level of difficulty.

Case Study
The Institute of Transportation Engineers has recently released their Curbside Management Practitioners Guide which details planning considerations, available tools and treatments, and the treatment selection process for curbside management. In this guide, ITE highlights the City of Seattle as a standout example of flexing curb spaces to allow streets to safely and efficiently connect and move people and goods to their destinations while creating inviting spaces within the right-of-way. In the study, Seattle was able to reduce commercial vehicle loading zones during peak parking periods and flex them back during prime loading/unloading times, which has led to an increase in curbside efficiency.

Improve Mobility Options to Reduce Parking Demand
Hermosa Beach can reduce parking demand by providing safe, accessible, and convenient options for residents, employees, and visitors to access the beach without a car. Mobility options such as public transit, bicycling, car share, bike share, micro-mobility, and walking would all factor in to reduce vehicle demand. Reinvesting parking revenues for this cause is key to the success of the Downtown Core and the rest of the Coastal Zone.

Recommendation #6
Reinvest Parking Revenues into Multimodal Improvements
Cost: Low
Level of Difficulty: Low
Priority: Average
Implementation Timeline: Long-Term
Zones for Implementation: 5, 6
Related Study Goals: #2, #3
Why?
Every motorist becomes a pedestrian at some point on their trip. Parking is about more than vehicle storage; it is about access and mobility. For every trip taken by alternative mode, there is another parking space available for someone who drives. Demand-based management 755
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63 may create additional revenue, which, in turn, should be used in programs that directly support multimodal improvements in the Coastal Zone.

Parking utilization data shows that many prime on-street parking spaces are full, while many off-street spaces outside the core remain empty throughout the day. Multimodal transportation can help alleviate and redistribute parking demand. This would improve connections to underutilized parking assets to distribute parking demand more evenly. An example would be a pilot program to introduce peripheral parking outside of the highdemand areas in conjunction with a frequent shuttle circulator.

Hermosa Beach has been successful in improving multimodal accessibility by enhancing bicycle access on Hermosa Avenue, maintaining a scramble crossing at Hermosa Avenue and Pier Avenue, implementing bulb-outs, maintaining vibrant zebra pedestrian crossings, and increasing shade and lighting. Hermosa Beach can build on these efforts by providing more bicycle hubs, drop-off and rideshare cutouts, and more transit opportunities.

How?
The City should increase and diversify the allocation of parking revenue to investments that will improve overall mobility in the Downtown Core. These improvements include:
• Improved pedestrian, bicycle, and multimodal mobility, especially to and from parking outside the Downtown Core. For instance Hermosa Beach’s proposed bicycle facilities includes many Class III bike routes, but does not propose any bike paths or bike lanes in the Coastal Zone. Hermosa Beach could increase the number of pedestrian plazas to fulfill the goal to create a pedestrian-oriented district.
• Streamlined implementation of bike-share, rideshare, public transit, and potential circulator shuttle.
• The evaluation of micro-transit use to establish a remote parking network and improve alternative mobility.
• Shared parking initiatives to improve access to parking for the general public, as mentioned in Recommendation #4.
• A Coastal Zone Wayfinding System, as mentioned in Recommendation #3. • Promotions encouraging employees to bike and walk to work. • Enhanced event management, as mentioned in Recommendation #8. • Improved marketing and communication of the parking system, as mentioned in Recommendation #3.
• Technology upgrades to the parking system, as mentioned in Recommendations #1 and #3.
• Streetscape and safety improvements, including parking enforcement and street cleaning. • Evaluation of the potential to continue the shared mobility program currently being piloted with neighboring cities.
• Further evaluation and monitoring of parking initiatives, as mentioned in Recommendation #11.

Hermosa Beach can also look to mobility initiatives in addition to mobility investments.

Alternative mobility initiatives also include:
• Create an employee parking database including store location and employee origin, and mode of transportation.
• Travel training and analysis for employees.
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64 • Branding and marketing highlighting the ease of switching from vehicle to alternative commute mode.
• Pursue incentives for employers who provide demand-management initiatives for employees.
• Create “Bike to Work” days.
• Free or subsidized transit passes.
• Subsidized shuttles, carpools, guaranteed rides home, and other programs. • Bicycle/ pedestrian safety and encouragement programs. • Restrict employee parking to top floors of structures for long term occupants Revenue would be generated from all parking spaces excluding unmetered spaces, and should be reinvested in in all zones, with Zone 5 (Walk Street – Downtown) being at the top of the priority list. Priority, cost, and difficulty are all low for this recommendation.

Case Study
Laguna Beach teamed up with OCTA in 2016 to start the Summer Breeze trolley service.

Summer Breeze is a summer-only route that allows users to park remotely and shuttle them to Downtown Laguna Beach at no expense for the user. The service runs only on Saturdays and Sundays from 11:00 am to midnight from late June to early September. Providing a multimodal alternative for visitors reduces Laguna Beach’s parking demand in its downtown core and also alleviates congestion in the street network locating the lots on the outskirts of the city.

One of the issues facing the City of Hermosa Beach is a long-term parking shortage, and implementing a similar remote parking with shuttle service like Summer Breeze could relocate a portion of long-term parkers outside of the Downtown.

Simplify and Leverage the Zoning Code
Simplifying and leveraging the zoning code to work in favor of a pedestrian-oriented district supports Goal #3 from Section 1.3. Pedestrians should have just as much access and mobility options as vehicles on the road, and the following recommendation supports this end.

Recommendation #7
Revise the Zoning Code to Better Reflect Urban Uses and a Walkable Commercial Uses in the Coastal Zone
Cost: Average
Level of Difficulty: Average
Priority: High
Implementation Timeline: Mid-Term
Zones for Implementation: All
Related Study Goals: #1, #3
Why?
In the Coastal Zone, undeveloped parcels are all but gone, and most future development will utilize existing buildings and/or smaller parcels. Flexible and innovative management of 757
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65 parking and mobility in the zoning code will be crucial to support this type of infill development and continued reinvestment. The existing code offers opportunities for improvement and revision, as data analysis has shown discrepancies between minimum code requirements, actual parking provided, and adjusted parking demand for non-residential uses.

How?
Some zoning code revisions that can be made to better suit Hermosa Beach include:
• Adjust parking minimums within the Downtown District to their “right-size” according to demand for specific uses, specifically offices, retail, and restaurants. Uses that generate invariable demand regardless of location, such as assembly uses or visitor accommodations, may not be applicable to a parking minimum adjustment (which is consistent with peer cities). This will give property owners the flexibility to build or repurpose according to market demand. In addition, this supports the City’s land use goals to maintain the small scale, pedestrian-oriented character of Downtown. See Appendix C for examples of parking minimums established in peer cities with similar parking demand. • Consider no parking minimums in certain pedestrian-emphasized locations within Zone 5:

Walk Street -Downtown and Zone 6: Sand Section - Civic Center. • For the addition to a building, addition of outdoor space, or a change in use, allow required parking to be reduced by providing implementing extensive transportation demand management measures.
• Reduce or exempt requirement of additional parking for certain uses that change to uses typically considered more intensive in the zoning code, like restaurant or food service use, when located in a pedestrian district provided that square footage remains the same. This reduction of exemption would not be applicable to uses that generate consistent demand, such as assembly uses or visitor accommodations. • Allow for in-lieu fees to contribute more towards on-site parking requirements to improve development and tenant flexibility to produce context-sensitive design. This would allow property owners to consider a greater reduction in on-site spaces. Revenue from fees should continue be used to fund the shared parking supply. • Consider incorporating site-specific requirements related to all mobility options. This could include linking bicycle, car share, and electric vehicle requirements in proportion to the size of a given use, phased down above a certain number of spaces. Code can also be included to allow space for micro-mobility docking as well. • Allow trip reduction incentives for private development to create more mode share opportunities within the City.
• Incorporate design requirements that support a walkable environment. These include:
o Limit driveways and driveway widths along walkable corridors. o Provide high-visibility pedestrian accommodations at crosswalks and curb cuts, such as signage, striping, or flashing lights.
o Incentivize the design and construction of parking that can be converted to active uses.
o Parklets, or an extension of the sidewalk into one or more on-street parking spaces, at pedestrian-oriented locations. Parklets introduce new streetscape features such as seating, planting, bicycle parking, or elements of play. o Pedestrian/ Bike Plazas, whether temporary or permanent, have potential in dead-end or short street segments with little auto-oriented needs. Examples for opportunity include any numbered street, such as 11th Court, west of Beach Drive. 758
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66 A revision of the zoning code would be applicable throughout the City. Revising the zoning code has moderate cost and moderate difficulty. This recommendation has average priority compared to other recommendations.

Case Study
In July 2017, the City of Santa Monica updated their parking code based upon the Parking Zoning Ordinance Update (2013) completed by Nelson\Nygaard. The land uses in the city were split among three designations: Downtown Core, Transit-Oriented and Mixed Use, and Low-Intensity Neighborhood. In 2015, the City took the approximate designation boundaries established in this plan to adopt a new off-street parking code that regulated parking into three separate categories: Citywide, Parking Overlay Area 1, and the Downtown Community Plan Area. Both the Citywide and Parking Overlay Area 1 designations set parking minimums.

The Downtown Community Plan Area set parking maximums but eliminated any parking minimums required of new development. The Plan included amendments to the existing ordinance and new zoning ordinance provisions for:
• Parking waivers
• Parking maximums
• Parking in-lieu fees
• Leasing programs
• Unbundled parking
• Carsharing
• Parking cashout
The City could formulate an EV Action Plan, similar to the Santa Monica EV Action Plan, which plans to have 300 smart chargers in the City by 2022. Additionally, in Santa Monica, businesses with over 10 employees are given a choice between three TDM strategies and must implement at least one or pay a fee for each parking space per day. The City of Santa Monica provides a mandatory survey to determine Average Vehicle Ridership in which the results determine a reduction in fee for workplaces with high non-auto ridership.
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67 Enhance Parking Administration and Operations
To better plan for the daily and peak parking demand for its visitors, employees, and residents, parking management programs will effectively minimize the stress on parking supply. This strategy recommends enhancing event management practices, improving residential and employee permit parking programs, and establishing a monitoring and evaluation process to adapt to different events, businesses, and various uses coming into the City.

Recommendation #8
Enhance Event Management Practices to Maximize Parking System Flexibility and Predictability
Cost: Low
Level of Difficulty: Low
Priority: High
Implementation Timeline: Near-Term
Zones for Implementation: All
Related Study Goals: #2, #3
Why?
Hermosa Beach is home to many unique and diverse events each year. These events spur economic activity and are a fundamental part of Hermosa Beach’s character and culture.

However, events can place a burden on the parking system and disrupt access due to street closures and increased numbers of visitors. Today, there are limited requirements for producers of mid to large-scale events to implement alternative transportation plans for participants/spectators of their events, as well as the general beach-going population when event production may require the use of nearby public parking.

There are also opportunities to ensure consistent
communication of event parking policies, from
communications strategies, signage, and alternative
options available. These issues can create a disconnected system that oversaturates certain areas or impacts
beachgoers.

How?
There are a number of strategies to maximize the parking system for each event effectively and consistently. These strategies include:
• Adjust parking rates via the demand-based program
(Recommendation #2) to include peak event pricing
in high demand areas. Conversely, value, discount, or
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68 remote peripheral parking should be priced at a
lower rate to incentivize use of those areas to
balance demand and reduce traffic.
• Provide online information and education in
advance of the event (similar to Recommendation
#3), including location-based prices and parking
locations to limit searching, traffic, and frustration.

Parking information can be linked to information
provided by event organizers, hotels, tickets, and
key event stakeholders.
• Provide GPS-compatible updates with real-time
utilization to allow event-goers to begin their search
for parking at their origin, not their destination.
• Coordinate temporary signage during the event
permitting process to divert and direct drivers to
multiple parking locations. This signage can be
dynamic to instruct best parking locations in real
time.
• Implement a pilot program for purchasing parking for off-street locations in advance of an event. Advanced purchases can be advantageous to both users and operators, as it makes parking demand more predictable and ensures that available spaces are effectively used, reducing congestion related to circling. Advanced parking purchases can be incentivized by allowing lower rates than those who park without a reservation. No parking lot should be reserved completely, as parking facilities should still allow short-term spontaneous parking for those who may not have access to the technology to do so, or for visitors who may be unaware of the program. Pavemint is a parking application in Los Angeles that allows the ability to reserve parking weeks in advance, a similar approach could be applied to Hermosa Beach.
• Use dynamic parking inventory mentioned in Recommendation #1 to predict potential event demand hotspots.
• Coordinate event-based shuttle systems if needed, during the event permitting process.

Shuttles can be used to reduce the distance barrier from the user’s car to the event location. Coordination with peripheral lot owners, such as schools and churches, including those outside of the City limits, are encouraged.
• Evaluate the current rates charged for commercial use of public parking associated with filming and special events and re-invest those revenues into multi-modal improvements in the Coastal Zone.
• Require an event parking plan during the event permitting process, regardless of event size. Smaller events may require fewer demand management strategies, but event parking plans should be developed to adequately manage and accommodate the variety of Hermosa Beach events. The size of event and therefore the level of parking demand management strategies should be determined by the Impact Level already established in the Hermosa Beach Special Events Policy Guide.

Event parking management would be applicable in all zones that incorporate events. Priority is rated high for this strategy while cost, and difficulty are low for this recommendation. 761
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69 Case Study
The City of Long Beach provides multiple large events every year that are completely inaccessible by automobile, such as the Smokin’ Grooves Fest and Once Upon a Time in the LBC. For these events, event attendees park in designated structures in the Downtown Area, and shuttle to the event site using two shuttle locations. Attendees can pre-pay for a parking spot in one of the designated structures using an official Long Beach web portal. Rideshare drop-offs are only allowed to the shuttle stop locations and not at the event site. Besides the shuttle, attendees can either walk, bus, water taxi to the event grounds. The capacity for these events is set above 10,000 attendees.

Recommendation #9
Improve the Residential Parking Permit Program
Cost: Low
Level of Difficulty: High
Priority: High
Implementation Timeline: Near-Term
Zones for Implementation: All
Related Study Goals: #2, #3
Why?
With the amount of residential uses in the Coastal Zone, residents are a crucial part of the parking discussion when considering efficient solutions to meet the parking needs of the Coastal Zone. As mentioned in Section 1.1 of this report, the City’s Preferential Parking District Permit Program currently allows residential parking permit holders to park at 24-hour meters without paying the meter, or in one-hour residential zones without regard to time limit for up to 72 hours.

The preferential parking district is bound by the City’s northern and southern boundaries, by the Strand on the West, and Loma Drive, Park Avenue, and Morningside Drive to the east.

Residential permits cost $40 annually and require that the vehicle is registered to an address in the Preferential Parking Permit District. Currently, the City does not place a limit on the number of permits purchased per household. Furthermore, many residents utilize their garage space as storage rather than parking spaces and park on-street, which exacerbates occupancies on many residential streets.

With recent interest from the City, the residential parking permit program should be revisited to establish a system that is equitable, yet supports a reduction in parking demand. Data and observations from City of Hermosa Beach Parking Enforcement demonstrated that the City sells almost twice the number of residential parking permits than spaces available. Peer cities, such as Newport Beach and Corona Del Mar, price residential parking permits at an escalating rate, so the price for each additional permit per household increases.

How?
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70 Annual parking permits are currently provided at an annual fee of $40 per permit, well below the fair market value, and the price of the permits have not been adjusted in over 10 years. It is recommended that near-term revisions to the program should consider scaling the price of permits to disincentivize the oversaturation of parking permits purchased. the first annual permit per household is increased slightly to $50 remaining close to the current rate, while the second permit is priced at $75, the third at $100, and a guest or fourth permit at $150 for a maximum of 4 permits per address/unit. These rates provided are an average of multiple peer cities methods and prices for limiting the number of permits provided.

After sufficient data is collected, the City of Hermosa Beach can create residential parking zones for areas in need of greater restrictions, similar to a recently adopted permit program by the City of Newport Beach. Hermosa Beach would essentially create eight parking zones using the same boundaries established in the data collection process, as these bounds were created specifically to distinguish between neighborhood characteristics in the Coastal Zone.

Using zones for residential parking is beneficial as it would prevent residents from using their residential pass for other areas in the City, which could oversaturate demand in specific areas.

Improvements to the guest permit program can be made to facilitate their use when guests are visiting rather than functioning as an extra permit for residents rather than using a garage or other off-street parking. Guest permits can be registered by their license plate number through an official Hermosa Beach online web portal to ensure guest permits are nontransferrable and cannot be used past their allotted time. Parking enforcement would be able to determine if a license is permitted through an online, real-time database. Residential parking locations should be subject to parking for only the residence assigned to the permit.

An online database of guest parking permit requests can be managed after its creation to determine what residential areas require the most guest permits, and how many permits are being issued per day of week, or time of year. A cap on guest parking permits or any other relevant modifications to the system should be considered after substantial data has been collected in the guest permit database. For instance, the City of Carlsbad caps guest parking permits at five two-week passes a year. Residents with extra spaces can post on the app, and can be used in conjunction with special events. Hermosa Beach can implement a test guest parking restriction to allow permits to be available for up to 30 days in a year, or 3 times a month. App-based guest parking solutions are also a possibility. Pavemint is a parking application in Los Angeles that allows people to connect residents with people who have an extra parking space to share.

An update for residential and employee parking permits would be valuable in all parking zones. Updating residential parking permits has high priority, with high difficulty and low cost.

Case Study
The City of Newport Beach has adopted a comprehensive parking permit program that provides residential permits in zones. There are three residential zones where residents in those zones can apply for their respective residential permit. Permits can be purchased through an official Newport Beach web portal. Permit holders of a single zone cannot park in the other zones. Creating specific zones for residential permits ensures permit holders must stay with a certain boundary to use their permit.
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71 Recommendation #10
Improve the Employee Parking Permit Program
Cost: Low
Level of Difficulty: Low
Priority: High
Implementation Timeline: Near-Term
Zones for Implementation: All
Related Study Goals: #2, #3
Why?
Employees are also a crucial part of the parking discussion as many employees come from outside of the Coastal Zone and contribute to parking demand daily. Currently, employees of local businesses are allowed to purchase parking permits for an additional fee in designated areas. For employees, monthly permits are available for off-street parking lots/structures at a cost of:
• $62 per month to park anytime up to 72 hrs
• $31 per month to park only between 5am to 7pm daily
Employee permits are also available to purchase that allow employees to park at on-street spaces with yellow pole/cap meters and in the unmetered, but one-hour time restricted areas at an annual cost of $143 (pro-rated to $71.50 on September 1st).

How?
The employee parking permit program should be retained, however the City should update the locations and pricing of employee permit parking to encourage off-street parking availability for employees. It is preferred that on-street parking be reserved for short-term users to promote higher turnover. Programs and alternative mobility initiatives, such as those mentioned in Recommendation #5 can reduce employee parking demand. Improving mobility choice does not mean that every employee has to stop driving. In fact, a shift in behavior for a fraction of employees can have a significant impact on reducing parking demand and congestion.

An update for residential and employee parking permits would be especially valuable in Zone 5 (Walk Zone – Downtown) and Zone 6 (Sand Section – Civic Center), as these zones contain a large concentration of retail and commercial uses. Updating the employee parking permits has high priority, with low difficulty and cost.

Case Study
UCLA introduced the BruinGO program in an effort to incentivize students and employees to utilize transit instead of commuting by single-occupancy vehicles. The UCLA BruinGO program is an unlimited access transit program which subsidized the cost of transit commutes for students and university employees. The goals of the study were to increase bus ridership to campus, reduce vehicle trips to campus, and to reduce parking demand on campus. 764
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72 Commutes by bus increased by 73% after just one year of the program’s initiation. In addition, 37% of new bus riders were previously solo drivers to campus. Over 1,000 solo drivers relinquished their parking permits after BruinGO’s initiation, and 19% of commuters who kept their permit still took BruinGO at least two times a week. Since the introduction of the program as an alternative to solo driving, UCLA was able to utilize this service to recruit new employees to the university while also reducing fare payments for riders and reducing the demand for parking.

Recommendation #11
Establish an Ongoing Collection, Monitoring, and Evaluation Process Cost: Low
Level of Difficulty: Low
Priority: High
Implementation Timeline: Long-Term
Zones for Implementation: All
Related Study Goals: #2, #3
Why?
For parking, you can only manage what you measure. This recommendation seeks to improve the “measurement” process by creating a centralized parking database established in a new demand-based parking management program. This program, as previously mentioned, would create real-time data automatically, which would move the focus away from manual data collection and unwieldy datasets, and onto innovative parking analysis for monitoring and evaluation. Decisions based on high-level real-time data would be exponentially quicker and can be made with more confidence. If real-time data is not feasible, the City can conduct before and after studies or introduce pilot programs to test the efficiency of various programs and initiatives.

Each iteration of data monitoring will allow the City to make informed decisions regarding the continued use of the recommendations, as well as real-time modifications or adjustments to the system as needed. The parking system will always need to be monitored and evaluated, especially due to seasonal change or event management.

How?
To better track, monitor, and evaluate data, the City can:
• Develop and implement specific methodologies for tracking occupancy data for on- and off-street parking. Initial approaches could include manual spot counts and could evolve into utilizing algorithms based on meter and payment data. • There are many innovative technologies available that can be used to collect and track parking data. Technologies include: smart meters, magnetometers, lasers, inductive loops, ultrasound, or automated license plate readers. Some technologies are more suited for parking lots or garages, while others are better for large zones and on-street counting. • Establish data-sharing protocols, including making inventory and occupancy data “open source,” as mentioned in Recommendation #2.
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73 • Issue quarterly reports on system performance for parking/city staff and key stakeholders, as also mentioned in Recommendation #2.

The collection, monitoring and evaluation system would be valuable for the entire Coastal Zone. Priority for this recommendation is high, with a low cost and low level of difficulty to implement.

Case Study
The City of Los Angeles and LADOT launched LA Express Park in 2012 which is a parking management strategy with innovative parking data collection and monitoring. LA Express Park was implemented to achieve 10% to 30% parking space availability on each block by using demand-based pricing. The system relied upon a highly integrated back-end system with an advanced pricing engine. The system required a continuous compiling of occupancy and payment data, analyzing it, and then relaying information to customers and enforcement officials in real-time. After the first 6 months, parking congestion decreased by 10%, under-utilized parking spaces decreased by 5%, pilot-wide parking rates decreased by 11%, and parking revenue increased by 2%.

Provide Additional Public Parking as Needed
In some cases, provision of additional parking resources is necessary for zones that are truly constrained by physical impediments and constantly yield high occupancy. Adding parking spaces should be done strategically and with substantial caution, as new resources such as parking garages or structures are cost-prohibitive and could be obsolete within the next decade. This recommendation should be treated as the recommendation with the lowest priority.

Recommendation #12
Strategically Invest in New Public and Shared Parking Supply in Key Locations Cost: High
Level of Difficulty: High
Priority: Low
Implementation Timeline: Long-Term
Zones for Implementation: 5, 6, 8
Related Study Goals: #2
Why?
Hermosa Beach’s success as a destination for residents and visitors has attracted new development in the Coastal Zone. Multimodal access, complimented by convenient and accessible parking, is a key factor for the Downtown Core’s success. After a study of parking demand, analysis indicates that parking demand often peaks above optimal capacity rates in Zone 3 (Walk Street – Sand Section North), Zone 5 (Walk Street – Downtown), Zone 7 (Walk Street – Sand Section – Herondo), and Zone 8 (Sand Section – Cypress). 766
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74 Hermosa Beach faces a parking management problem, not a parking problem; spaces are available during peak times, drivers may just be unaware of their availability or unwilling to park further from their destination. Adding more parking, especially private spaces, could exacerbate the City’s current dilemma should those spaces remain underutilized.

Nevertheless, to provide adequate parking for current and continued growth in the Coastal Zone, Hermosa Beach could strategically invest in public and shared parking supply in key locations.

How?
Recommendations #1 through #11 should be prioritized to address current issues related to high on- and off-street demand, time limit violations, varied signage, fragmented technology and payment systems. All decisions to build more parking should be evaluated against the City of Hermosa Beach’s primary goals to reduce vehicular congestion and improve multimodal travel established in PLAN Hermosa and the Downtown Core Revitalization Strategy. Creating additional parking can also bring more vehicles into the Coastal Zone if motorists find that more spaces are available. New structures should be evaluated based upon their cost effectiveness/potential revenue compared to other recommendations presented above, which are designed to improve overall management, enhance mobility, and reduce demand for parking. The fees collected as part of the City’s in-lieu parking program should serve as a source of potential funding to facilitate additional parking within the Coastal Zone once the collected fees reach the cap of 100 spaces.

It is recommended that the City conduct independent need, market, funding and fiscal studies for constructing a multi-story parking structure within the Civic Center or Cypress character area. For Lot A, conversion of the parking lot to a parking structure identical to Lot C, for example, would increase the total number of spaces by approximately 22425. Assuming a full capacity in the potential Lot A structure by transferring as many on-street parked cars into Lot A, on-street parking occupancy in Zone 5 would drop from 94% to 65% on peak weekday afternoons. This potential decrease in on-street occupancy at the busiest measured time in a highly commercialized zone would have secondary benefits such as reducing occupancy rates in neighboring zones, as parking would become easier to find closer to the Downtown District and the beach. There is a significantly greater cost associated with constructing a parking structure compared to other recommendations, but the benefits of increasing supply in Zone 5 (Walk Street – Downtown), Zone 6 (Sand Section – Civic Center), and Zone 8 (Sand Section – Cypress) may be necessary to alleviate current or future parking constraints throughout Hermosa Beach.

When considering constructing renovations to existing parking lots, efforts can be guided from the Hermosa Beach Parking Lot D Demonstration Project with respect to proposed design improvements, sustainability features, and plant palettes in order to maintain consistency

25 Lot C, a three-story structure, has 354 spaces. Lot A, a surface lot, has 130 spaces. The difference between the two lots is 224 spaces. Although more research needs to be done on the exact number of added spaces including the size of the lot and its compatible use with adjacent buildings, using Lot C as a potential duplicate in this report gives a rough estimate for a Lot A three-story parking structure.
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75 throughout the Coastal Zone among public parking. This is the recommendation with the lowest priority, but has an associated high level of difficulty and cost.

Case Study
The Pacific Beach Visitor Oriented Parking Facilities Study by Wilbur Smith Associates analyzed a potential future parking structure in the San Diego area. The study showed that an efficient structure must be consumer friendly, be a good neighbor, be operationally efficient, and have a certain ease of implementation. Some factors that should be considered in deciding to build a structure are:
• Capacity considerations
• Existing Use
• Site accessibility for both vehicles and pedestrians
• Compatibility with adjacent uses
• Proximity to principal parking generators and areas with parking deficiencies • Security/ visibility
• Environmental considerations, including potential noise and visual impacts • Sources of funding
• An increase of rideshare and the onset of autonomous vehicles This study found that the revenue generated by erecting a parking structure would be far short of the amount needed to cover the costs of operation and the debt service of the bonds issued to fund the construction of the structure.
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76 Appendix A
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Appendix B – Hermosa Beach and Peer City Code Matrix
Land Use
(1 space per sf)
Hermosa
Beach
Long
Beach
Santa
Monica
Newport
Beach
Laguna
Beach
Manhattan
Beach
Huntington
Beach Carlsbad Redondo Beach
Commercial /
Retail 25026 250 300 250 250 200 or 250 200 300 250
Commercial /
Retail (Overlay
District)
333 500 450 or 500 0 spaces 250 Reduced
rate27 200 300 250
Office /
Professional 250 250 or 500 300 250 or 300 or 35028 250 300 250 or 300 250 250 Office /
Professional
(Overlay District)
333 500 or
1,000 300 or 500 0 spaces 250 Reduced rate 250 or 300 300 250 Medical Office
(Overlay District) 333 400 250 or 300 0 spaces29 250 Reduced rate 175 200 150 Restaurant 100 100 125 or 200
or 500 30 to 5030 100 200 60 Gradual rate31 75
Restaurant
(Overlay District) 100 100 125 or 200 or 500 0 spaces 100 Reduced rate 60 Gradual rate 250 Fast Food 50 300 300 50 100 200 200 Gradual
rate 75
Service / Repair 1,000 300 300 500 300 500 500 300 250
General Assembly 50 3.3 seats 4 seats 3 seats 3 seats 10032 3533 5 seats 5 seats Light
Manufacturing 300 500 400 500 or 1,000 500 750 500 400 500 Warehousing /
Storage 1,000 1,000 1,000 2,000 1,00034 1,500 1,000 1,000 Gradual rate35

26 For all uses, rates are to be read as 1 space per number given. For instance, for Commercial uses in Hermosa Beach the parking requirement is 1 parking space per 250 square feet. 27 For all overlay districts in Manhattan Beach: If the site GFA is equal or less than lot area, no parking required; If site GFA is greater than lot area, full parking requirements excluding 5,000 sf and above is required. Code can be circumvented with a use permit if found that demand is less than what is required, and long-term occupancy will not generate additional demand.
28 1 space per 250 sf for first 50 tsf; 1 space per 300 sf after 75 tsf; 1 space per 350 sf after 125 tsf 29 A rate of 1 space per 200 sf to be applied for medical office outside of the Newport Beach overlay district. 30 Of public restaurant area 31 For all food uses in Carlsbad: 1 space per 100 sf for the first 4,000 sf, plus 1 space per every 50 sf thereafter 32 100 sf of seating area 33 35 sf of assembly area 34 Plus two spaces 35 For warehousing and storage in Redondo Beach: 1 space per 1,000 sf for the first 10,000, plus 1 space per every 5,000 sf thereafter
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78 Appendix C
C.1 Victoria Transportation Policy Institute
From the Victoria Transportation Policy Institute Transportation Demand Management Encyclopedia
(https://www.vtpi.org/tdm/tdm28.htm, November 2018):

The table below is taken from the Parking Management chapter of the TDM Encyclopedia and summarizes parking management strategies, indicates their typical reduction in parking requirements, and whether they tend to reduce vehicle traffic and therefore provide additional benefits (such as reductions in congestion, accidents, energy consumption, pollution emissions and consumer costs).

Summary of Parking Management Strategies:

Strategy Description Typical
Reduction
Traffic
Reduction
Shared Parking Parking spaces serve multiple users and destinations. 10-30% Parking Regulations
Regulations favor higher-value uses such as service vehicles, deliveries, customers, quick errands, and people with special needs.
10-30%
More Accurate
and Flexible
Standards
Adjust parking standards to more accurately reflect demand in a particular situation. 10-30%
Parking Maximums Establish maximum parking standards. 10-30% Remote Parking Provide off-site or urban fringe parking facilities. 10-30% Smart Growth Encourage more compact, mixed, multi-modal development to allow more parking sharing and use of alternative modes. 10-30% X
Walking and
Cycling
Improvements
Improve walking and cycling conditions to expand the range of destinations serviced by a parking facility. 5-15% X Increase Capacity
of Existing Facilities
Increase parking supply by using otherwise wasted space, smaller stalls, car stackers and valet parking. 5-15% X Mobility
Management
Encourage more efficient travel patterns, including changes in mode, timing, destination and vehicle trip frequency. 10-30% X Parking Pricing Charge motorists directly and efficiently for using parking facilities. 10-30% X
Improve Pricing
Methods
Use better charging techniques to make pricing more
convenient and cost effective. Varies X
Financial Incentives Provide financial incentives to shift mode, such as cash out. 10-30% X Unbundle Parking Rent or sell parking facilities separately from building space. 10-30% X Parking Tax Reform Change tax policies to support parking management objectives. 5-15% X
Bicycle Facilities Provide bicycle storage and changing facilities. 5-15% X Improve User
Information and
Marketing
Provide convenient and accurate information on parking
availability and price, using maps, signs, brochures and electronic communication.
5-15% X
Improve
Enforcement
Insure that parking regulation enforcement is efficient, considerate and fair. Varies
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Reduction
Traffic
Reduction
Transportation
Management
Associations
Establish member-controlled organizations that provide
transport and parking management services in a particular area.

Varies X
Overflow Parking
Plans Establish plans to manage occasional peak parking demands. Varies Address Spillover
Problems
Use management, enforcement and pricing to address
spillover problems. Varies
Parking Facility
Design and
Operation
Improve parking facility design and operations to help solve problems and support parking management. Varies
C.2 Portland, OR Reduced Parking for Mixed-Use Areas Provision From page 11 of the City of Portland Off-Street Parking Management and Guiding Polices (https://www.portlandoregon.gov/transportation/article/547704):

In all cases, minimum parking requirements can be reduced by up to 50%, using combinations of the following provisions:
• One space reduction for every 12-inch diameter tree that is preserved (reduction of up to 2 spaces, or 10% of the total required parking);
• One space reduction for every 5 non-required bicycle parking spaces (reduction of up to 25% of the total required parking);
• Transit-supportive plazas may replace up to 10% of required parking, provided that at least 20 parking spaces are required and certain design standards are met; • One space for every 4 motorcycle spaces provided (reduction of up to 5 spaces or 5% of the total required parking)
• Two spaces for every car sharing (e.g., Zipcar) space provided (reduction of up to 25% of the total required parking); and
• Three spaces for every 15-dock bike sharing station, with a further one-space reduction for each additional 4 docks (reduction of up to 25% of the total required parking).

C.3 Petco Park Area Transportation Study
From page 29 of the Escondido Ballpark Project Traffic Impact Analysis (https://www.escondido.org/Data/Sites/1/media/pdfs/Planning/Ballpark/TrafficImpactAnaly sis.pdf, October 2010):

Petco Park conducted a Transportation Survey for the 2007 season. The survey provides information on travel characteristics of ballpark fans. The survey indicates that the automobile represents the primary mode of travel at approximately 71%. This equates to 29% for transit and other non-auto travel modes such as pedestrian, bicycle, etc. This compares with the Petco Park Environmental Impact Report (EIR) conducted in 1999 which assumed an 80% split for auto and 20% for transit/non-auto modes.
772
The zones are depicted as follows:

The Parking Management Study inventory for each zone is as follows:
773
Each zone was evaluated for the number and types of parking spaces available.

The Parking Management Study evaluated parking occupancy per zone. 774
775
City of Hermosa Beach
Staff Report
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Staff Report
REPORT 24-0005
Honorable Mayor and Members of the Hermosa Beach City Council Regular Meeting of January 23, 2024

CIVIC FACILITIES COMMUNITY ENGAGEMENT PLAN
(City Manager Suja Lowenthal)
Recommended Action:

Staff recommends City Council:

1. Receive and provide comment on a recommended community engagement plan for civic facilities (Attachment 1);

2. Approve a Professional Services Agreement with Fullerton Consulting Partners, LLC to provide technical support services for the community engagement phase and development services to the City for a term ending December 31, 2024 at a not-to-exceed amount of $43,750 (Attachment 2) and authorize the City Manager to execute and the City Clerk to attest to the proposed agreement, subject to approval by the City Attorney; and

3. If so desired, provide direction regarding the creation of an informal civic facilities community advisory group.

Executive Summary:

As directed by City Council at its November 29, 2023 facilities study session, staff presents this item outlining a six-month plan to engage the community regarding the City’s aging facilities and current and future civic facility needs. Based on Council’s direction, staff would finalize a scope of work and proceed with the issuance of a request for proposals (RFP) to secure a firm to provide the desired community outreach services. Staff would also proceed with the formation of an informal civic facilities community advisory group to carefully review and provide feedback regarding project options.

Background:

In addition to streets, sewers, and stormwater systems, civic facilities are an important component of the City’s infrastructure. The City’s facilities were constructed over 70 years ago and are severely aged; their replacement having been deferred for many years. Current and past City Councils have demonstrated a commitment to addressing these needs by making long-term financial planning and review of City infrastructure and facilities a top priority in its Capital Improvement Program (CIP) and strategic planning efforts.

Past facility studies were commissioned to assess the structural/seismic conditions (CivilSource City of Hermosa Beach Page 1 of 6 Printed on 1/18/2024
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Past facility studies were commissioned to assess the structural/seismic conditions (CivilSource Study, 2015) and space/operational needs of City buildings (Mary McGrath Architects Assessment, 2016). In parallel with these studies, a facilities workgroup was established comprising of representatives from the departments of Police, Fire, Public Works, Finance, and the City Manager.

The workgroup enlisted the services of Mary McGrath Architects to assist in developing a City Facilities Strategic Plan. This high-level plan looked at: 1) Space Needs; 2) Facility Improvement/Development Scenarios, and; 3) Preliminary Order of Magnitude Costs (range of costs) for the Police and Fire Stations, City Hall, and Public Works Yard facility. The draft plan and development scenarios were reviewed and discussed by City Council at its May 4, 2016 facilities study session. The goal of the strategic plan and study session was to guide the community toward a long-term vision for core facilities and help the City Council prioritize and inform capital improvement decisions and potential funding alternatives.

Following Council direction, the City issued a Request for Proposals to identify a team qualified to perform a community-wide library services needs assessment in two phases. The first phase of work included conducting a space needs assessment with supporting community outreach, and the second phase of work would include using the identified space needs to develop conceptual plans and related budgets. Griffin Structures, Inc. was selected to perform the work and began Phase 1 in the fall of 2016. The final Library Needs Assessment report was submitted to the City in July 2017.

Following completion of Phase 1 in 2017, Griffin Structures, Inc. and City staff proceeded with development of conceptual site plan options and related budget estimates, which were presented to City Council at its October 4, 2017 study session. Ultimately, City Council and the City Manager’s Department opted to hold off on further investment of consultant time until funding opportunities were identified, and placed the project on hold.

Since 2017, the City Council made important decisions related to the City’s fire services, the future of the fire station, and the closure of Bard Street, as well as the prioritization of the City’s Corporate Yard Facilities renovation project (CIP 615). Each of these decisions has significant impacts on the City’s budget and strategic planning of future civic facility improvements.

On November 29, 2023, City Council held a Facilities Study Session as an introductory informational workshop to build on facilities studies and strategic plans completed from 2013 through 2017 and to help develop a financing and development plan for a potential civic center revitalization. The study session format allowed staff, and an industry professional, to cover the City’s current land inventory, identify operational and maintenance issues of the current buildings, review a possible plan of finance for a civic facilities project, outline a plan for project procurement, and provide an opportunity for Councilmembers to consider and ask questions regarding the City’s civic facilities.

At the conclusion of the special meeting, City Council directed staff to return to its January 23, 2024 meeting with a six-month plan for community engagement regarding the City’s aging facilities and current and future civic facility needs. Mayor Massey recommended the creation of an alternative City of Hermosa Beach Page 2 of 6 Printed on 1/18/2024
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current and future civic facility needs. Mayor Massey recommended the creation of an alternative body to the City Council to refine the options prior to larger community feedback and a recommendation to City Council. It was further suggested that a structured calendar with regular touch points be created to move the project forward to a decision point.

Past Council Actions
Meeting Date Description
May 4, 2016 City Council held a study session to review and discuss a draft City Facilities Strategic Plan and development
scenarios.

October 4, 2017 City Council received a presentation related to conceptual site plan options and related budget estimates for the library needs assessment.

October 2, 2019 City Council held a study session to receive information regarding the structure, principles, and benefits of publicprivate partnerships.

November 29, 2023 City Council held a civic facilities study session as an introductory informational workshop building on facilities studies and strategic plans completed from 2013 through 2017 and to help develop a financing and development plan for a potential civic center revitalization. City Council directed staff to return with a recommended six month plan for community engagement.

Discussion:

As directed by City Council at its November 29, 2023 facilities study session, staff presents a proposed six-month community engagement plan outlined as follows and in Attachment 1. The proposed plan is designed to both engage the community at large regarding the City’s aging facilities and civic facility needs and to work intimately with an advisory body to review refine project options, assist with a recommendation to City Council, and act as ambassadors to the community at-large.

The proposed community engagement plan includes:

1. Formation of an informal civic facilities community advisory group with balanced representation to review and discuss project options, financing, and community feedback (up to four meetings).

2. Creation of a project website and social media materials.

3. Development of project messaging, a fact sheet, an online survey, and public comment cards.

4. Facilitate up to six meetings with community members (three in-person meetings, one virtual City of Hermosa Beach Page 3 of 6 Printed on 1/18/2024
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4. Facilitate up to six meetings with community members (three in-person meetings, one virtual meeting, and two open house style gatherings).

5. Presentations to City’s Boards and Commissions, as directed.

6. Attendance at up to 10 City or community events such as the Farmer’s Market and Surfers Walk of Fame over the six-month period.

7. Facilitate discussions with non-profit organizations and local businesses.

To implement the proposed six-month community engagement plan, staff would require the assistance of a professional community engagement firm with relevant public project experience. As outlined in the following table, a review of similar recent projects indicates that the requested services may range from $50,000 to $150,000 depending on the final requested scope of work.

City Project Firm Cost
City of Garden Grove Civic Center
Revitalization Project
PlaceWorks Phase 1: $50,000
Phase 2: $100,000
Total: $150,000
City of Long Beach Civic Center Project Plenary $80,000 Upon City Council’s approval of the proposed community engagement plan, staff would finalize a scope of work and proceed with the issuance of a request for proposals (RFP) for community outreach services, return to City Council at a future meeting for contract award, and proceed with the formation of an informal civic facilities community advisory group.

Staff also requests approval to execute a Professional Services Agreement with Fullerton Consulting Partners, LLC to at a not-to-exceed amount of $43,750 and term ending December 31, 2024 to proceed with the next phase of the civic facilities project (Attachment 2). The prior agreement to prepare the initial feasibility study, which is now complete, carried a total not-to-exceed amount of $29,925.

Mr. Fullerton’s knowledge and expertise would not only ensure that the community engagement phase builds upon the work already undertaken but would also provide the ability to test project scope alternatives against financial models and retain connection to market trends. Mr. Fullerton would participate in every meeting with members of the community serving as the technical support to the community engagement process, presenting the project and answering questions. Based on community input, Mr. Fullerton would assist with the development of a plan of finance and California Environmental Quality Act (CEQA) approval strategy.

General Plan Consistency:

This report and associated recommendation have been evaluated for their consistency with the City’s City of Hermosa Beach Page 4 of 6 Printed on 1/18/2024
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General Plan. Relevant Policies are listed below:

Governance Element
Goal 1. A high degree of transparency and integrity in the decision-making process.

Policies:
· 1.2 Strategic planning. Regularly discuss and set priorities at the City Council and management level to prioritize work programs and staffing needs. · 1.6 Long-term considerations. Prioritize decisions that provide long-term community benefit and discourage decisions that provide short-term community benefit but reduce long-term opportunities.

Goal 2. The community is active and engaged in decision-making processes.

Policy:
· 2.4 Public forums. Host periodic public forums on issues important to the community, facilitating these forums with the purpose of guiding City policy.

Goal 5. Small beach town character is reflected throughout Hermosa Beach.

Policies:
· 5.5 Community benefits. Consider incentives for new development that provide a substantial economic benefit to the community such as retail sales taxes, transient occupancy taxes or higher-paying jobs. Prohibit the provision of incentives that outweigh the direct benefits from the use.
· 5.8 Public private partnerships. Pursue the use of public-private partnerships to implement projects and efforts that maintain character and benefit the community.

Goal 6. A broad-based and long-term economic development strategy for Hermosa Beach that supports existing businesses while attracting new business and tourism.

Policy:
· 6.2 Regional presence. Encourage economic development strategies that will make Hermosa Beach a driving force and jobs center behind the regional economy of the South Bay region.

Infrastructure Element
Goal 1. Infrastructure systems are functional, safe, and well maintained.

Policy:
· 1.2 Priority investments. Use City Council established priorities and the Capital Improvement Program (CIP) to identify and allocate funding for projects identified in the infrastructure plan.

Fiscal Impact:

If approved, the proposed contract with Fullerton Consulting Partners, LLC in the amount of $43,750 would be funded through available CIP 605 City Facilities Condition and Needs Assessment budget in the Capital Improvement Fund. The current Fiscal Year 2023-24 budget for CIP 605 is $474,012.

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Agreement Request
Request Amount FY 2023-24 Budget Dept. Account # Total Contract Amount $43,750 301-8605-4201 $43,750
Based on review of similar efforts in other jurisdictions, a six-month community outreach agreement engagement plan may cost between $50,000 and $150,000 depending on the final scope of work.

After completion of the competitive selection process, staff would return to City Council at a future meeting with the recommended firm for contract award.

Attachments:

1. Proposed Community Engagement Plan

2. Daft Professional Services Agreement with Fullerton Consulting Partners, LLC

3. Link to May 4, 2016 City Council Staff Report

4. Link to October 4, 2017 City Council Staff Report

5. Link to October 2, 2019 City Council Staff Report

6. Link to November 29, 2023 City Council Staff Report
Respectfully Submitted by: Leo Zalyan, Management Analyst Concur: Angela Crespi, Deputy City Manager
Concur: Joe SanClemente, Public Works Director
Concur: Carrie Tai, Community Development Director
Noted for Fiscal Impact: Viki Copeland, Finance Director Legal Review: Patrick Donegan, City Attorney
Approved: Suja Lowenthal, City Manager
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COMMUNITY ENGAGEMENT PLAN

SIX-MONTH PUBLIC

OUTREACH PLAN

ADVISORY COMMITTEE MEETING PLAN
Creation of Project Website & Social Media
Materials Month 1 Meeting 1 - Possible Topic: Introductions and Project Options (Month 1)
Develop Project Messaging: Fact Sheet, Online
Survey, and Comment Cards Month 1 Meeting 2 - Possible Topic: Project Financing Conversation (Month 3)
Host Community Meetings:
3 in-person (Months 2,3,4); 1 virtual (Month 3);
2 Open House (Months 4 & 6)
Months 2 - 6
Meeting 3 - Possible Topic: Community Feedback Debrief - Prepare for City Council Meeting recommendations
(Month 5)
Boards and Commission Presentations (Planning,
Parks, and Public Works) Month 5 Meeting 4 - If needed to finalize recommendations to City Council
Pop-up City Events (10 events plus)
*Farmer's Market (Fridays- 2x/monthly), Surfers
Walk of Fame (April -2x)
Months 2 - 6
Facilitate discussions with non-profit organizations
and local businesses to gain support Months 2 - 6

CIVIC FACILITIES PROJECT
COMMUNITY ENGAGEMENT PLAN (Six-Month Process)
782
City of Hermosa Beach
Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885