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Regular City Council Meeting - May 15, 2025

RECORDING REQUESTED BY

AND WHEN RECORDED MAIL
TO:

City Clerk
City of Jurupa Valley
8930 Limonite Avenue
Jurupa Valley, CA 92509 (For Recorder’s Use)

NOTICE OF COMPLETION
(Civil Code 3093 – Public Works)

NOTICE IS HEREBY GIVEN by the undersigned owner, a public entity of the State of California that a public work of improvement has been completed as follows:

Project title or description of work: Agua Mansa Commerce Phase III is located at the southeast corner of Rubidoux Boulevard and El Rivino Road intersection. Street improvements, including signing and striping, were completed along the project frontage on Rubidoux Blvd., Clinker Dr, and El Rivino Rd.

Date of completion: 12/29/2023
Nature of owner: City of Jurupa Valley/Public Entity
Interest or estate of owner: City of Jurupa Valley
Address of owner: 8930 Limonite Avenue, Jurupa Valey, CA 92509 Name of Developer/Owner: Agua Mansa Commerce Phase III, LLC.

Address of Developer/Owner: 4343 Von Karman Avenue, Ste. 200, Newport Beach, CA 92660

Location/Address of site: 6250 Clinker Drive, Jurupa Valley, CA 92509 2890 Sandstone Road Jurupa Valley, CA 92509
APN: 175-170-072,175-170-015, 175-200-017

Signature of Director of Public Work/City Engineer:

Paul Toor
Director of Public Works/City Engineer

Verification

I, the undersigned, declare under penalty of perjury under the laws of the State of California that I am the City Engineer of the aforesaid interest or estate in the property described in the above notice; that I have read the said notice, that I know and understand the contents thereof, and the facts stated therein are true and correct.

Executed at Jurupa Valley, California on this 15th day of May, 2025.

By: Attest:

Paul Toor
Director of Public Works/City Engineer

Evelyne Ssenkoloto
Interim City Clerk

Regular City Council Meeting - May 15, 2025

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STAFF REPORT
DATE: MAY 15, 2025
TO: HONORABLE MAYOR AND CITY COUNCIL
FROM: ROD BUTLER, CITY MANAGER
BY: JOE PEREZ, ASSISTANT CITY MANAGER/COMMUNITY

DEVELOPMENT DIRECTOR
SUBJECT: AGENDA ITEM NO. 12.J

APPROVAL O
F AGREEMENT WITH ECS IMAGING, INC. FOR

COMMUNITY DEVELOPMENT DOCUMENT SCANNING SERVICES

RECOMMENDATION
That the City Council authorize the City Manager to execute the Agreement with ECS Imaging, Inc. to perform document scanning, indexing, and shredding services for Community Development files, at a total cost of $302,000; and authorize the City Manager to execute any necessary amendments.

BACKGROUND
The City utilizes Laserfiche as its electronic content management system (ECMS) to efficiently manage and retrieve Citywide documents. ECS Imaging, Inc. has previously provided scanning services for both the Building and Planning Divisions in the Community Development Department, demonstrating consistent capability and reliability. The City’s prior contract with ECS Imaging, Inc. expired on March 27, 2021, during which staff were satisfied with the services provided.

Continuing the digitization of Community Development files supports the City's records management policy and goals to improve accessibility, operational efficiency, and digital transparency.

ANALYSIS
The City's Community Development files from 2011 through 2019 require digitization to support efficient retrieval and long- term preservation. ECS Imaging, Inc. will provide comprehensive services, including scanning, indexing, and shredding at a total cost of $302,000. This initiative enhances access to public records and reduces the need for physical storage space.

In accordance with the City’s records retention policy, physical copies of the Planning Division files must be retained for five (5) years plus the current year before being eligible for digitization and destruction. The cost to digitalize, index and electronically store planning documents from 2011- 2019 is $218,500.

RETURN TO AGENDA
Regular City Council Meeting - May 15, 2025

ECS Imaging, Inc. will also scan, index, and shred the City's archived building plans at a cost of $83,500. This will help preserve critical development records and make them easily accessible through Laserfiche for staff and the public.

ECS Imaging, Inc. is an authorized vendor under the California Multiple Award Schedules (CMAS) government purchasing contract, allowing the City to utilize pre-negotiated pricing and allow for procurement compliance.

FINANCIAL IMPACT
The total cost of the document scanning services is $302,000. Of this amount, $100,000 has been allocated in the current fiscal year's Information Technology budget. The remaining $202,000 will be included in the FY 2025-26 budget.

ALTERNATIVES

1. Recommended Action: That the City Council authorize the City Manager to execute the Agreement with ECS Imaging, Inc. to perform document scanning, indexing, and shredding services for Community Development files.

2. Provide alternative direction to staff.

Prepared by:
��
Joe Perez
Assistant City Manager/Community
Development Director
Reviewed by:
'�
sdan Paragas
Finance Director
www.jurupavalley.org
Submitted by:
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Rod Butler
City Manager
Reviewed by:

Michael Flad
Assistant City Manager
Page I 2
Regular City Council Meeting - May 15, 2025

Reviewed by:

Peter M. Thorson
City Attorney
ATTACHMENTS:

1. Proposed Agreement with ECS Imaging, Inc

2. ECS Imaging, Inc. Proposal and Scope of Work
Page I 3
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ATTACHMENT NO. 1

PROPOSED AGREEMENT WITH ECS IMAGING, INC
Regular City Council Meeting - May 15, 2025

AGREEMENT FOR CONSULTANT SERVICES BETWEEN THE CITY OF JURUPA VALLEY AND ECS IMAGING, INC. FOR SCANNING, LASERFICHE CLOUD

MIGRATION, STORAGE AND SHREDDING

THIS AGREEMENT is made and effective as of ______________, 2025 (“Effective Date”), between the City of Jurupa Valley (“City”) and ECS Imaging, Inc., a California Corporation (“Consultant”). In consideration of the mutual covenants and conditions set forth herein, the parties agree as follows:

1. Term
This Agreement shall commence on Effective Date, and shall remain and continue in effect until tasks described herein are completed in accordance with the Scope of Services, but in no event later than May 15, 2028, unless sooner terminated pursuant to the provisions of this Agreement (“Term”). Following the initial Term and unless otherwise terminated as provided for in this Agreement, this Agreement may be renewed upon mutual written agreement of the parties.

2. Services
Consultant shall perform the services and tasks described and set forth in Exhibit A, Scope of Work (“Services”). Consultant shall complete the Services according to the schedule of performance which is also set forth in Exhibit A. During the term of this Agreement, Consultant shall not reduce or eliminate functionality in the Services.

3. Performance
Consultant shall at all times faithfully, competently and to the best of its ability, experience, and talent, perform all tasks described herein. Consultant shall employ, at a minimum, generally accepted standards and practices utilized by persons engaged in providing similar services as are required of Consultant hereunder in meeting its obligations under this Agreement.

4. License
Commencing on the effective date of this Agreement, Consultant grants to City a nontransferable, nonexclusive and perpetual right and license to use the Laserfiche software system and Laserfiche modules described and set forth in Exhibit A in connection with City’s operation of the Laserfiche software system and Laserfiche modules. Such right and license shall continue in full force and effect unless and until terminated in accordance with this Agreement.

5. Payment
A. The City agrees to cause Consultant to be paid in accordance with the payment rates and terms and the schedule of payment as set forth in Exhibit A. This amount Regular City Council Meeting - May 15, 2025

shall not exceed three hundred and two thousand dollars ($302,000.00) for the total term of the Agreement unless additional payment is approved as provided in this Agreement.

B. Consultant shall not be compensated for any services rendered in connection with its performance of this Agreement which are in addition to those set forth herein, unless such additional services are authorized in advance and in writing by the City Council.

C. Payment shall be made within thirty (30) days of receipt of each invoice as to all non-disputed fees. If the City disputes any of Consultant’s fees it shall give written notice to Consultant within 30 days of receipt of an invoice of any disputed fees set forth on the invoice.

6. Consultant Warranties
Consultant represents and warrants that: (a) it is a business duly incorporated, validly existing, and in good standing under the laws of its state of incorporation; (b) it has all requisite corporate power, financial capacity, and authority to execute, deliver, and perform its obligations under this Agreement; (c) there is no outstanding litigation, arbitrated matter or other dispute to which it is a party which, if decided unfavorably to it, would reasonably be expected to have a potential or actual material adverse effect on its ability to fulfill its obligations under this Agreement; (d) it is the lawful licensee or owner of the Services (excluding any City Data, defined below, therein) and has all the necessary rights in the Services to grant the use of the Services to City; (e) the Services and any other work performed by Consultant hereunder shall not infringe upon any United States or foreign copyright, patent, trade secret, or other proprietary right, or misappropriate any trade secret, of any third-party, and that it has neither assigned nor otherwise entered into an agreement by which it purports to assign or transfer any right, title, or interest to any technology or intellectual property right that would conflict with its obligations under this Agreement; (f) it shall disclose any third-party (which shall, for purposes of this Agreement, be deemed a subcontractor) whose intellectual property is incorporated into the Services or who is necessary for the performance of the Services and it shall maintain in-force written agreements with such third-party, if any, for the term of this Agreement; and (g) it has the expertise to perform the Services in a competent, workmanlike, and professional manner and in accordance with the highest professional standards.

7. Suspension or Termination of Agreement Without Cause A. The City may at any time, for any reason, with or without cause, suspend or terminate this Agreement, or any portion hereof, by serving upon the Consultant at least ten (10) days prior written notice. Upon receipt of said notice, the Consultant shall immediately cease all work under this Agreement, unless the notice provides otherwise. If the City suspends or terminates a portion of this Agreement such suspension or termination shall not make void or invalidate the remainder of this Agreement.

B. In the event this Agreement is terminated pursuant to this Section, the City shall pay to Consultant the actual value of the work performed up to the time of termination, Regular City Council Meeting - May 15, 2025

provided that the work performed is of value to the City. Upon termination of the Agreement pursuant to this Section, the Consultant will submit an invoice to the City pursuant to Section 4.

8. Default Of Consultant
A. The Consultant’s failure to comply with the provisions of this Agreement shall constitute a default. In the event that Consultant is in default for cause under the terms of this Agreement, City shall have no obligation or duty to continue compensating Consultant for any work performed after the date of default and can terminate this Agreement immediately by written notice to the Consultant. If such failure by the Consultant to make progress in the performance of work hereunder arises out of causes beyond the Consultant’s control, and without fault or negligence of the Consultant, it shall not be considered a default.

B. If the City Manager or his delegate determines that the Consultant is in default in the performance of any of the terms or conditions of this Agreement, he or she shall serve the Consultant with written notice of the default. The Consultant shall have (10) days after service upon it of said notice in which to cure the default by rendering a satisfactory performance. In the event that the Consultant fails to cure its default within such period of time, the City shall have the right, notwithstanding any other provision of this Agreement, to terminate this Agreement without further notice and without prejudice to any other remedy to which it may be entitled at law, in equity or under this Agreement.

9. Ownership and Maintenance Of Documents
A. Consultant shall maintain complete and accurate records with respect to sales, costs, expenses, receipts and other such information required by City that relate to the performance of Services under this Agreement. Consultant shall maintain adequate records of Services provided in sufficient detail to permit an evaluation of Services. All such records shall be maintained in accordance with generally accepted accounting principles and shall be clearly identified and readily accessible. Consultant shall provide free access to the representatives of City or its designees at reasonable times to such books and records, shall give City the right to examine and audit said books and records, shall permit City to make transcripts there from as necessary, and shall allow inspection of all work, data, documents, proceedings and activities related to this Agreement. Such records, together with supporting documents, shall be maintained for a period of two (2) years after receipt of final payment.

B. Upon completion of, or in the event of termination or suspension of this Agreement, all original documents, designs, drawings, maps, models, computer files containing data generated for the work, surveys, notes and other documents prepared in the course of providing the Services to be performed pursuant to this Agreement shall become the sole property of the City and may be used, reused or otherwise disposed of by the City without the permission of the Consultant. With respect to computer files containing data generated for the work, Consultant shall make available to the City, upon reasonable written request by the City Manager, the necessary computer software and hardware for purposes of accessing, compiling , transferring and printing computer files.

Regular City Council Meeting - May 15, 2025

C. Upon the termination of this Agreement, Consultant shall, within one (1) business day following the termination of this Agreement, provide City, without charge and without any conditions or contingencies whatsoever (including but not limited to the payment of any fees due to Consultant), with a final extract of the City Data in the format specified by City. Further, Consultant shall certify to City the destruction of any City Data within the possession or control of Consultant but such destruction shall occur only after the City Data has been returned to City. This Section shall survive the termination of this Agreement.

10. Indemnification.

A. Consultant shall defend, hold harmless and indemnify City, its elected officials, officers, employees, designated volunteers and those City agents serving as independent contractors in the role City officials (collectively “Indemnitees”), from and against any claim, suit, demand or action alleging that the Laserfiche software system, Laserfiche modules or any component thereof infringes a U.S. patent or copyright, or any trade secret, or any other intellectual or intangible property rights of any party; provided, however, that (1) City shall give Consultant prompt written notice of such action and all prior claims relating thereto; (2) City shall fully cooperate with Consultant in the defense and settlement of such action; and (3) Consultant shall have sole control of the defense of such action and all negotiations for its settlement or compromise. Consultant shall have no liability to City for any infringement action that is based upon or arises out of the use of the Laserfiche software system or Laserfiche modules that have been modified by City without Consultant’s written approval. If a temporary or a final injunction is obtained preventing City’s use of the Laserfiche software system or Laserfiche modules, or any component thereof, by reason of an infringement of a U.S. patent, copyright, trade secret or other intellectual property right, Consultant shall, at its option and sole expense:
1) Procure for City the right to continue to use the Laserfiche software system, Laserfiche modules or such infringing component; or
2) Replace or modify the Laserfiche software system, Laserfiche modules or such component so it no longer infringes such patent, copyright, trade secret or other intellectual property right, so long as the utility or performance of the Laserfiche software sys tem and Laserfiche modules is not materially impaired and the Laserfiche software system and Laserfiche modules continue to conform to the manufacturer’s specifications in all material respects; or 3) Refund any and all installation fees paid by City.

B. Consultant shall defend, hold harmless and indemnify the Indemnitees with respect to any and all claims, demands, damages, liabilities, losses, costs or expenses, including attorneys’ fees and costs of defense (collectively, “Claims” hereinafter), including but not limited to, Claims relating to death or injury to any person and injury to any property, which arise out of, pertain to, or relate to acts or omissions of Consultant or any of its officers, employees, subcontractors, or agents in the performance of this Agreement, except for such loss or damage arising from the negligence or willful misconduct of the City, as determined by final arbitration or court decision or by the agreement of the parties. Consultant shall defend Indemnitees in any action or actions filed in connection with any such Claims with counsel of City’s choice, and shall pay all costs and expenses, including all attorneys’ fees and experts’ costs actually incurred in connection with such Regular City Council Meeting - May 15, 2025

defense. Consultant’s duty to defend pursuant to this Section 11 shall apply independent of any prior, concurrent or subsequent misconduct, negligent acts, errors or omissions or Indemnitees.

C. Consultant’s covenant under this Section 11 shall survive the expiration or termination of this Agreement.

11. Insurance Requirements.

A. Consultant shall procure and maintain for the duration of the Agreement insurance against claims for injuries to persons or damages to property, which may arise from or in connection with the performance of the work hereunder by the Consultant, its agents, representatives, or employees.
1) Minimum Scope of Insurance. Coverage shall be at least as broad as:
a) Commercial General Liability form No. CG 00 01 11 85 or

88. b) Business Auto Coverage form CA 00 01 06 92 covering Automobile Liability, code 1 (any auto). If the Consultant owns no automobiles, a non-owned auto endorsement to the General Liability policy described above is acceptable. c) Worker’s Compensation insurance as required by the State of California and Employer’s Liability Insurance. If the Consultant has no employees while performing under this Agreement, worker’s compensation insurance is not required, but Consultant shall execute a declaration that it has no employees. d) Cyber liability insurance providing protection against claims and liabilities arising from: (i) errors and omissions in connection with maintaining security of City Data; (ii) data breach including theft, destruction, and/or unauthorized use of City Data; (iii) identity theft; and (iv) violation of privacy rights due to a breach of City Data. 2) Minimum Limits of Insurance. Consultant shall maintain limits no less than:
a) General Liability: One million dollars ($1,000,000) per occurrence for bodily injury, personal injury and property damage. If Commercial General Liability Insurance or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to this project/location or the general aggregate limit shall be twice the required occurrence limit.
b) Automobile Liability: One million dollars ($1,000,000) per accident for bodily injury and property damage.
c) Worker’s Compensation as required by the State of
California; Employer’s Liability: One million dollars ($1,000,000) per accident for bodily injury or disease.

Regular City Council Meeting - May 15, 2025

d) Cyber liability insurance in the amount of five million dollars ($5,000,000) per occurrence.
3) Deductibles and Self-Insured Retentions. Any deductibles or self- insured retentions shall not exceed $25,000 unless otherwise approved in writing by the City Manager in his sole discretion.

B. Other Insurance Provisions. The general liability and automobile liability policies are to contain, or be endorsed to contain, the following provisions:
1) The City, its elected officials, officers, employees, designated volunteers and those City agents serving as independent contractors in the role City officials (“Additional Insured”) shall be covered as insured’s as respects: liability arising out of activities performed by or on behalf of the Consultant; products and completed operations of the Consultant; premises owned, occupied or used by the Consultant; or automobiles owned, leased, hired or borrowed by the Consultant. The coverage shall contain no special limitations on the scope of protection afforded to the Additional Insureds. 2) For any claims related to this Agreement, the Consultant’s insurance coverage shall be primary insurance as respects the Additional Insureds. Any insurance or self-insured maintained by the Additional Insureds shall be excess of the Consultant’s insurance and shall not contribute with it. 3) Any failure to comply with reporting or other provisions of the policies including breaches of warranties shall not affect coverage provided to the Additional Insureds.
4) The Consultant’s insurance shall apply separately to each insured against whom claim is made or suit is brought, except with respect to the limits of the insurer’s liability.
5) Each insurance policy required by this clause shall be endorsed to state that the insurer shall endeavor to provide thirty (30) days’ prior written notice, by certified mail, return receipt requested, to the City prior to any action to suspend, void, cancel or otherwise reduce in coverage or in limits.
6) Within one (1) business day following receipt by Consultant of any notice correspondence or notice, written or oral, of an action or proposed action to suspend, void, cancel or otherwise reduce in coverage or in limits of the required insurance, Consultant shall notify City of such action or proposed action.

C. First Dollar Coverage. All policies required of Consultant must be written on a first-dollar coverage basis.

D. No Subrogation. All policies shall prohibit subrogation against the City, its elected officials, officers, employees, designated volunteers and those City agents serving as independent contractors in the role City officials.

Regular City Council Meeting - May 15, 2025

E. Acceptability of Insurers. Insurance is to be placed with insurers with a current A.M. Best’s rating of no less than A-:VII, unless otherwise acceptable to the City. Self- insurance shall not be considered to comply with these insurance requirements.

F. Verification of Coverage. Consultant shall furnish the City with original endorsements effecting coverage required by this clause. The endorsements are to be signed by a person authorized by that insurer to bind coverage on its behalf. The endorsements are to be on forms acceptable to the City. All endorsements are to be received and approved by the City before work commences. As an alternative to the City’s forms, the Consultant’s insurer may provide complete, certified copies of all required insurance policies, including endorsements affecting the coverage required by these specifications.

G. Modifications. City Manager may, with the consent of the City Attorney, waive the provisions of this paragraph or provided for other forms of insurance as may be necessary to enable the City to receive adequate insurance protection as contemplated in this section.

12. Independent Contractor
A. Consultant is and shall at all times remain as to the City a wholly independent contractor. The personnel performing the services under this Agreement on behalf of Consultant shall at all times be under Consultant’s exclusive direction and control. Neither City nor any of its officers, employees, agents, or volunteers shall have control over the conduct of Consultant or any of Consultant’s officers, employees, or agents except as set forth in this Agreement. Consultant shall not at any time or in any manner represent that it or any of its officers, employees or agents are in any manner officers, employees or agents of the City.

Consultant shall not incur or have the power to incur any debt, obligation or liability whatever against City, or bind City in any manner.

B. No employee benefits shall be available to Consultant in connection with the performance of this Agreement. Except for the fees paid to Consultant as provided in the Agreement, City shall not pay salaries, wages, or other compensation to Consultant for performing services hereunder for City. City shall not be liable for compensation or indemnification to Consultant for injury or sickness arising out of performing services hereunder.

13. Legal Responsibilities
The Consultant shall keep itself informed of all local, State and Federal ordinances, laws and regulations which in any manner affect those employed by it or in any way affect the performance of its service pursuant to this Agreement. The Consultant shall at all times observe and comply with all such ordinances, laws and regulations. The City, and its officers and employees, shall not be liable at law or in equity occasioned by failure of the Consultant to comply with this section.

14. Confidentiality and Data Protection; Release Of Information A. All information gained by Consultant in performance of this Agreement (“City Data”) shall be considered confidential and shall not be released by Consultant without Regular City Council Meeting - May 15, 2025

City’s prior written authorization. Consultant is provided a limited license to access City Data for the sole and exclusive purpose of providing the Services, including a license to collect, process, store, generate, and display City Data only to the extent necessary in the providing of the Services.

B. Consultant, its officers, employees, agents or subcontractors, shall not without written authorization from the City Manager or unless requested by the City Attorney, voluntarily provide declarations, letters of support, testimony at depositions, response to interrogatories or other information concerning the work performed under this Agreement or relating to any project or property located within the City. Response to a subpoena or court order shall not be considered “voluntary” provided Consultant gives City notice of such court order or subpoena.

C. The Services (including all data storage), shall be provided solely from within the continental United States and on computing and data storage devices residing therein.

D. In the event of any act, error or omission, negligence, misconduct, or breach that permits any unauthorized access to, or that compromises or is suspected to compromise the security, confidentiality, or integrity of City Data or the physical, technical, administrative, or organizational safeguards put in place by Consultant that relate to the protection of the security, confidentiality, or integrity of City Data, Consultant shall, as applicable: (a) notify City as soon as practicable but no later than twenty-four (24) hours of becoming aware of such occurrence; (b) cooperate with City in investigating the occurrence, including making available all relevant records, logs, files, data reporting, and other materials required to comply with applicable law or as otherwise required by City; (c) perform or take any other actions required to comply with applicable law as a result of the occurrence

15. Assignment
The Consultant shall not assign the performance of this Agreement, nor any part thereof, nor any monies due hereunder, without prior written consent of the City. City consents to the use of the sub-consultants described in Exhibit A to this Agreement provided the costs of such sub-consultants shall be borne by the Consultant and shall not exceed the costs described in Paragraph 5 of this Agreement. The terms and conditions of this Agreement shall be binding on the successors and assigns of the parties to this Agreement.

16. General Provisions
A. Notices
Any notices which either party may desire to give to the other party under this Agreement must be in writing and may be given either by (I) personal service, (ii) delivery by a reputable document delivery service, such as but not limited to, Federal Express, that provides a receipt showing date and time of delivery, or (iii) mailing in the United States Mail, certified mail, postage prepaid, return receipt requested, addressed to the address of the party as set forth below or at any other address as that party may later designate by Notice. Notice shall be Regular City Council Meeting - May 15, 2025

effective upon delivery to the addresses specified below or on the third business day following deposit with the document delivery service or United States Mail as provided above.

To City: City of Jurupa Valley
8930 Limonite
Jurupa Valley, CA 92509
Attention: City Manager
To Consultant: ECS Imaging, Inc.

Debbi Bodewin
Chief Consulting Officer
5905 Brockton Ave.

Riverside, CA 92506

B. Licenses. At all times during the term of this Agreement, Consultant shall have in full force and effect, all licenses required of it by law for the performance of the services described in this Agreement.

C. Governing Law; Venue
1) The City and Consultant understand and agree that the laws of the State of California shall govern the rights, obligations, duties and liabilities of the parties to this Agreement and also govern the interpretation of this Agreement. 2) Any litigation concerning this Agreement shall take place in the municipal, superior, or federal district court with geographic jurisdiction over the City of Jurupa Valley. In the event such litigation is filed by one party against the other to enforce its rights under this Agreement, the prevailing party, as determined by the Court’s judgment, shall be entitled to reasonable attorney fees and litigation expenses for the relief granted.

D. Prohibited Interest. No officer, or employee of the City of Jurupa Valley who has participated in the development of this Agreement or its administration shall have any financial interest, direct or indirect, in this Agreement, the proceeds thereof, the Consultant, or Consultant’s sub-contractors, during his/her tenure or for one year thereafter. The Consultant hereby warrants and represents to the City that no officer or employee of the City Council or City of Jurupa Valley has any interest, whether contractual, non-contractual, financial or otherwise, in this transaction, or in the business of the Consultant or Consultant’s sub- Consultants on this project. Consultant further agrees to notify the City in the event any such interest is discovered whether or not such interest is prohibited by law or this Agreement.

E. Entire Agreement. This Agreement contains the entire understanding between the parties relating to the obligations of the parties described in this Agreement. All prior or contemporaneous agreements, understandings, representations and statements, oral or written, are merged into this Agreement and shall be of no further force or effect. Each party is entering into this Agreement based solely upon the representations set forth herein and upon each party’s own independent investigation of any and all facts such party deems material. Where a user is required to “click through” or otherwise accept or made subject to any online terms and Regular City Council Meeting - May 15, 2025

conditions in accessing or using the Services, such terms and conditions are not binding and shall have no force or effect as to the Services or this Agreement.

F. Time is of Essence. In carrying out the provisions of this Agreement, both parties acknowledge and agree that time is of the essence.

G. Advertising and Publicity. Consultant shall not refer to City directly or indirectly in any advertisement, news release, or publication, or use any City logo, seal or mark, without prior written approval from City.

H. No Waiver. The failure of either party at any time to require performance by the other party of any provision of this Agreement shall in no way affect that party’s right to enforce such provisions, nor shall the waiver by either party of any breach of any provision of this Agreement be taken or held to be a waiver of any further breach of the same provision.

I. Severability. If any provision in this Agreement is held by a court of competent jurisdiction to be illegal, invalid, void, or unenforceable, the remaining provisions will nevertheless continue in full force without being impaired or invalidated in any way.

J. Exhibits. The Exhibits referenced in this Agreement are attached hereto and incorporated herein by this reference as though set forth in full in the Agreement. If any inconsistency exists or arises between a provision of this Agreement and a provision of any exhibit, or between a provision of this Agreement and a provision of Consultant’s proposal, the provisions of this Agreement shall control. Confidentiality provisions in the Exhibits are specifically superseded and void.

K. Authority To Execute This Agreement. The person or persons executing this Agreement on behalf of Consultant warrants and represents that he or she has the authority to execute this Agreement on behalf of the Consultant and has the authority to bind Consultant to the performance of its obligations hereunder. This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same Agreement. The parties agree that a facsimile, PDF or electronic signature may substitute for and have the same legal effect as the original signature.

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed the day and year first above written.

Regular City Council Meeting - May 15, 2025

CITY OF JURUPA VALLEY

__________________, Mayor

ATTEST:

Evelyne Ssenkoloto, CMC
Interim City Clerk

APPROVED AS TO FORM

Peter M. Thorson
City Attorney

CONSULTANT

By:

Name:

Title:

By:

Name:

Title:

[NOTE: If Consultant is a corporation, the corporation must be represented by two individuals who shall execute this Agreement on behalf of the corporation as follows: (A) one from the corporation's "Operational Group" (Chair of the Board, President, or a Vice-President) and; (B) one from the corporation's "Financial Group" (Secretary, Assistant Secretary, Chief Financial Officer, Treasurer or Assistant Treasurer). See California Corporations Code section 313. A corporate resolution designating an individual officer to execute agreements on behalf of the corporation will be accepted. If the Consultant is a limited liability company, then the managing member shall represent the Consultant and execute the Agreement on behalf of the limited liability company. If the Consultant is a partnership, the managing partner shall execute the Agreement on behalf of the partnership.]
Regular City Council Meeting - May 15, 2025

EXHIBIT A
SCOP

E OF SERVICES
Attach:

1. Quote for Scanning Existing Batches

2. Quote for Scanning with Maps
Regular City Council Meeting - May 15, 2025

ATTACHMENT NO. 2

ECS IMAGING, INC QUOTE AND SCOPE OF WORK
Regular City Council Meeting - May 15, 2025

This information is confidential and proprietary to ECS Imaging, Incorporated. The intent is only for the customer and the information contained herein (the 'Proprietary Information') is highly confidential and proprietary to and constitutes trade secrets of ECS Imaging, Inc. This information shall not be published, communicated, disclosed, or divulged to any person, firm, corporation, or other legal entity, directly or indirectly, without the prior written consent of ECS Imaging, Inc. Management.

ECS S
canning Services
Quote for Existing Batches Scanning
Box/Doc Type Total By Batch
95 Boxes $22,101.77
Phone:
951-787-
8768
Fax
: 951-
787-0831
Quote
Scanning
Quotation For Quote Info Q1 2025 v1
Name: Date: 3/7/2025
Company: Quote Number: 3725Existing
Phone: Valid Through 7/31/2025
E-mail: Terms: net 20
Account Manager: Debbi Bodewin
Phone: x1109
E-mail: [email protected]
Description of Product and Services
Scanning Services
SKU Unit Price Qua ntity Line Total
ECSS-REG-B&W 0.120$ 82518.00 9,902.16$
ECSS-REG-COLOR 0.130$ 32092.00 4,171.96$
ECSS-ESIZE-B&W 1.350$ 684.00 923.40$
ECSS-ESIZE-COLOR 1.850$ 3705.00 6,854.25$
ECSS-UPLOAD 50.000$ 1.00 50.00$
ECSS-PICKUP 200.000$ 1.00 200.00$
ECSS-REG-COLOR 0.130$ 77992.00 10,138.96$
ECSS-ESIZE-COLOR 1.850$ 5441.00 10,065.85$ ECSS-UPLOAD 50.000$ 1.00 50.00$
ECSS-PICKUP 200.000$ 1.00 200.00$
Scanning Subtotal 42,556.58$
Special Terms
Subtotal 42,556.58$
Tax
Rate 0.00% Tax -$
Total 42,556.58$
Software Only (Download Only)
Image quantities, Prep and Index services are estimated. Actual images and services completed will be invoiced.

ECS Black & White Document Scanning Services up to legal size 877-790-1600
5905 Brockton Ave. Ste. C
Riverside, CA 92506
www.ECSImaging.com
ECS Imaging, Inc.
5905 Brockton Ave, Suite C
Riverside CA, 92506
Description
Existing batches already picked up and scanned. Ready for delivery. 95 Boxes + 73 Boxes. Need Permission to shred after also within 60 days.

Erika Sorlano
City of Jurupa Valley - Community Dev Dept (CDD)
ECS Color/Grayscale Document Scanning Services up to legal size ECS Black & White Map Scanning Services up to esize
ECS Color/Grayscale Map Scanning Services up to e-size
ECS Upload Fee - Per Volume/Briefcase
ECS Pick Up Fee
ECS Color/Grayscale Document Scanning Services up to legal size ECS Color/Grayscale Map Scanning Services up to e-size
ECS Upload Fee - Per Volume/Briefcase
ECS Pick Up Fee
Regular City Council Meeting - May 15, 2025

Volumes 013-017
73 Boxes (line items in red above) $20,454.81
Volumes 018-021
Totals $ 42,556.58
Quot
e for Scanning New
Box/Doc Type Box Count Image Count Total Images
Comm Dev 8x14 230 2500 575,000
Estimated 50% B&W, 50% Gray/color
each: 287,500
Phone:
951-787-
8768
Fax
: 951-
787-0831
Quote
Scanning
Quotation For Quote Info Q1 2025 v1
Name: Date: 3/7/2025
Company: Quote Number: 3725NEW
Phone: Valid Through 7/31/2025
E-mail: Terms: net 20
Account Manager: Debbi Bodewin
Phone: x1109
E-mail: [email protected]
Description of Product and Services
Scanning Services
SKU Unit Price Qua ntity Line Total
ECSS-REG-B&W 0.120$ 287500.00 34,500.00$
ECSS-REG-COLOR 0.130$ 287500.00 37,375.00$ ECSS-ESIZE-B&W 1.350$ 11500.00 15,525.00$
ECSS-ESIZE-COLOR 1.850$ 46000.00 85,100.00$ ECSS-UPLOAD 75.000$ 9.00 675.00$
ECSS-PICKUP 250.000$ 3.00 750.00$
ECSShred 7.000$ 230.00 1,610.00$
Scanning Subtotal 175,535.00$
Special Terms
Subtotal 175,535.00$
Tax
Rate 0.00% Tax -$
Total 175,535.00$
Software Only (Download Only)
Image quantities, Prep and Index services are estimated. Actual images and services completed will be invoiced.

ECS Black & White Document Scanning Services up to legal size 877-790-1600
5905 Brockton Ave. Ste. C
Riverside, CA 92506
www.ECSImaging.com
ECS Imaging, Inc.
5905 Brockton Ave, Suite C
Riverside CA, 92506
Description
Scanning for the City of Jurupa Valley Community Development Department. Quote for 230 new Boxes based on existing template and folder structure. Customer will provide Excel file for indexing. Per image costs includes up to 5 indexes per document.

Erika Sorlano
City of Jurupa Valley - Community Dev Dept (CDD)
ECS Shredding by box
ECS Color/Grayscale Document Scanning Services up to legal size ECS Black & White Map Scanning Services up to esize
ECS Color/Grayscale Map Scanning Services up to e-size
ECS Upload Fee - Per Volume/Briefcase
ECS Pick Up Fee
Regular City Council Meeting - May 15, 2025

Phone:
951-787-
8768
Fax: 951-
787-0831
Quote
Scanning
Quotation For Quote Info Q1 2025 v1
Name: Date: 4/17/2025
Company: Quote Number: 41725
Phone: Valid Through 6/30/2025
E-mail: Terms: net 20
Account Manager: Debbi Bodewin
Phone: x1109
E-mail: [email protected]
Description of Product and Services
Scanning Services
SKU Unit Price Quantity Line Total
ECSS-REG-B&W 0.120$ 125000.00 15,000.00$ ECSS-REG-COLOR 0.130$ 125000.00 16,250.00$ ECSS-ESIZE-B&W 1.350$ 5000.00 6,750.00$ ECSS-ESIZE-COLOR 1.850$ 20000.00 37,000.00$ ECSS-UPLOAD 75.000$ 10.00 750.00$
ECSS-PICKUP 250.000$ 3.00 750.00$
ECSShred 7.000$ 1000.00 7,000.00$
Scanning Subtotal 83,500.00$
Special Terms
Subtotal 83,500.00$
Tax Rate 0.00% Tax -$
Total 83,500.00$
Terms & Conditions:

Box/Doc Type Box Count Image Count Total Images
Comm Dev 8x14 100 2500 250,000
Estimated 50% B&W, 50% Gray/color each: 125,000
Comm Dev Maps 10% 100 250 25,000
80% Gray/color 20,000.0
20% B&W on Maps 5,000.0
Totals 275,000
o Payment Terms: Net 20 each batch returned. Large projects pay at start. o Laserfiche Tiffs or PDFs in portable volumes to be attached to your Laserfiche system o ECS will train customer how to load data into LF Server during first delivery, if needed o Consulting of folder template and volume set ups included in project set up fee o Items will be placed back into original carrier (folder, sleeve, etc.) o Items will be delivered free of charge after being scanned o Items are scanned in order received. Any additional requests are subject to a charge o Scanning in Tiff images is 200-300dpi depending on need o Paper/Plans: Indexing included is 2 fields, up to 20 characters and Unique Document Name up to 20 characters each
o Microfiche: Indexing included is the name on the Sleeve o Microfilm: Indexing included is the name on the Cartridge o Images that have been fiched/filmed reverse have additional charge o All prices listed above are for estimating purposes only. Actual prices may vary o Typical upload fee is 5GB per volume max - ~66 B&W standard banker boxes , ~13 Color o Pick up / Delivery charges (pricing varies, based on location and quantity) o Changes in naming, templates or folders after files have been returned are subject to restructuring/reindexing fee
o OCRing can be done during scan process at no charge. Any verification time is additonal. o DVDs Regular size documents fit approximately 90,000 images o Boxes may be destroyed at the customer’s request at a cost of $9.00 a box. A Destruction Certificate will be provided.
o While documents are at ECS, we can provide an electronic copy for up to 4 per batch at no charge. Additional special handling requests are subject to charge. o IMPORTANT: Once the imaged data has been delivered you will have 60 days to review all images. After 60 days all original documents will be destroyed or a monthly storage box fee will apply
o ECS may choose to utilize a scanning partner to perform these services as quoted and ECS would remain the project manager and billing agent.
o Standard processing fee added to credit card payments Software Only (Download Only)
Image quantities, Prep and Index services are estimated. Actual images and services completed will be invoiced.

ECS Black & White Document Scanning Services up to legal size 877-790-1600
5905 Brockton Ave. Ste. C
Riverside, CA 92506
www.ECSImaging.com
ECS Imaging, Inc.
5905 Brockton Ave, Suite C
Riverside CA, 92506
Description
Scanning for the City of Jurupa Valley. Quote for 100 new Boxes with Maps, for Laserfiche Cloud existing template and folder structure. Customer will provide Excel file for indexing. Per image costs includes up to 5 indexes per document.

Erika Sorlano
City of Jurupa Valley
ECS Shredding by box
ECS Color/Grayscale Document Scanning Services up to legal size ECS Black & White Map Scanning Services up to esize
ECS Color/Grayscale Map Scanning Services up to e-size
ECS Upload Fee - Per Volume/Briefcase
ECS Pick Up Fee
Regular City Council Meeting - May 15, 2025

Sca
nning Services Scope of Work
The Scope of Services to be performed by ECS include the following:
 Pickup materials to be scanned from Client location.
 Protected chain of custody during transport.
 Store materials in climate controlled, safe, and secure location.  Inventory/audit all materials received in-house.
 Establish preferred document naming protocol and indexing procedures.  Document Preparation (remove all staples, paperclips, etc., repair torn corners and straighten folded corners).
 Employ quality control measures including image clean-up to ensure superior image quality.  Any document in the possession of ECS Imaging will be provided electronically upon request within 72 hours or sooner.
 Assist in uploading files to Client’s Laserfiche system.  Provide Boxing, Transport and Shred services when needed.  Invoices will be given as each batch is returned.

Pri
vacy and Confidentiality
ECS does not utilize a courier service, all scanning material is picked up by an authorized ECS employee or business partner in a climate controlled enclosed vehicle between your facility and the ECS scanning bureau. During the scanning process, all scanning material is physically kept separate from other scanning projects and processed in a separate repository specifically created to suit the unique needs of the project. Each container is tagged and signed by the scan operator to maintain project integrity.
o Payment Terms: Net 20 each batch returned. Large projects pay at start. o Laserfiche Tiffs or PDFs in portable volumes to be attached to your Laserfiche system o ECS will train customer how to load data into L F Server during first delivery, if needed o Con
sulting of folder template and volume set ups included in project set up fee o Items will be placed back into original carrier (folder, sleeve, etc.) o Items will be delivered free of charge after being scanned o Items are scanned in order received. Any additional requests are subject to a charge o Scan
ning in Tiff images is 200-300dpi depending on need
o Paper/Plans: Indexing includedis 2 fields, up to 20 characters and Unique Document Name up to 2
0 characters each
o Microfiche: Indexing included is the name on the Sleeve o Microfilm: Indexing included is the name on the Cartridge o Images that have been fiched/filmed reverse have additional charge o All prices listed above are for estimating purposes only. Actual prices may vary o Typical upload fee is 5GB per volume max - ~66 B&W standard banker boxes , ~13 Color o Pick
up / Delivery charg~ (pricing varies, based on location and quantity) o Changes in naming, templates or folders after files have been returned are subject to restructuring/reindexing fee
o OCRing can be done during scan process at no charge. Any verification time is additonal. o DVD
s Regular size documents fit approximately 90,000 images o Boxes may be destroyed at the customer’s request at a cost of $9.00 a box. A Destruction Certificate will be provided.
o While documents are at ECS, we can provide an electronic copy for up to 4 per batch at no charge. Additional special handling requests are subject to charge. o IMPORTANT: Once the imaged data has been delivered you will have 60 days to review all images. After 60 days all original documents will be destroyed or a monthly storage box fee will apply
o ECS may choose to utilize a scanning partner to perform these services as quoted and ECS would remain the project manager and billing agent.
o Standard processing fee added to credit card payments Regular City Council Meeting - May 15, 2025

All employees are background checked and are under confidentiality agreements. After projects are completed, the data will be destroyed when no longer needed for the purpose(s) for which they were obtained. We maintain aggregate business liability insurance as well as comprehensive E&O coverage.

Quality Control
This
process is paramount to the success of the project. Our process allows us to easily review the scanned images and the metadata captured to ensure legibility and accuracy. During this process, we will ensure that we have captured a quality, legible image and that the corresponding metadata used to identify the image is correct.

Exa
mples of typical fixes during quality control measures include: no corners were cut-off, images are oriented correctly; images are straight and that problem areas of a document have been captured cleanly, sticky notes not blocking content. Problem areas could include colored highlighting on a page; bleed-through from the reverse side of the page, colored text that does not appear clearly, dot matrix print that is illegible, etc. The QC Operator will identify questionable images, compare these images to the original paper and determine if a rescan of the page, using image enhancement tools can produce a better image.

Our
QC process encompasses these steps:
• Val
idate the scanning and indexing process.
• Facilitate the re-scanning of poor-quality images.
• Verify the readability of each page of each document. • Verify proper indexing of each document.
• Verify accurate page counts for each document.

Pick-up and Delivery
Materials will be picked up using a secure vehicle and maintain a protected chain of custody. All Boxes will be picked up as one pickup after board approval. ECS will inventory the material and check it against the inventory list provided. We will notify you immediately of any discrepancies. If requested, the material can be returned in the same manner. ECS will manage project status, turnaround times, production process management, quality control and inventory of records throughout the entire project.

Typ
ically, documents are transported in standard size banker’s boxes. Each box or roll will be counted and inventoried at the time of pick up. The driver will have a pickup order clearly identifying date of pick up, type of records, and number of boxes/rolls (i.e. 30 boxes numbered 1 - 30). Client staff will sign and verify the number of boxes/rolls being picked up and a copy will be left. The term “Documents” is a general term that refers to any material to be digitized. The term “Boxes” is a general term that is meant to include any container in which material/media may be transported.

Upo
n Completion of that job (batch) ECS will contact the Client representative and schedule the deliverable. The Client representative will sign to verify the documents and the completed batch of images.

Regular City Council Meeting - May 15, 2025

Document and Digital Content Tracking
Document tracking is a key aspect of the process. The better the documents are prepared for pick- up, the better we can track and verify throughout the process. A comprehensive inventory of the files to be picked up should be provided whenever possible. Inventory verification information should be referenced on the outer face of all boxes to allow for verification at time of pick-up. Based on the information provided we will document which files and boxes have been provided. The provided inventory of files will be used for Quality Assurance purposes throughout the scanning process. The final verification of files will be conducted prior to delivery after all other processes are completed.

The d
igital content is created via Laserfiche software and is housed directly onto a server designated to our scanning customers. Each separate scanning project will be processed in a separate repository specifically created to suit the unique needs of the project.

The i
ndexed data for each box/roll will be verified by the scan supervisor before the box/roll is considered validated. Data properties (number of documents, number of images, and data size) are recorded and tracked throughout the scanning process.

Ind
exing and Naming Procedures
Indexing requirements are unique to each scanning project. Customers are encouraged to be heavily involved in the development of indexing criteria. The index process will include capture of unique document details. A second pass of image quality control and job specifications verification is done during this process.

Nam
ing conventions are specified by the customer and vary based on customer needs. We strongly recommend a database/Excel file be provided to auto-populate as many index fields as possible.

The database of index information will also be used to auto-name, auto-file, and create a standardized folder structure to ensure a uniform format for all the documents. Any document that does not fit the specified criteria will be addressed with the Client and any variations to the criteria must be specified in advance or additional charges may be incurred.

Data
base Auto-population also eliminates many common data entry errors. The auto-population will be verified for accuracy and the scan supervisor will ensure the final product meets the needs specified by the requirements. Commonly a combination method of a partial manual data entry includes:
 Identify a key piece of information known as a Unique Identifier. This would be the only manually entered data we enter into your template.
 Provide an excel file/database that will tie the Unique Identifier to other desired field data. This file will be used to auto-populate the fields you wish to have indexed.

Cus
tomer Responsibilities:

1. Provide records in boxes with inventory information about each box.

2. Provide naming convention preferences for document names and folders

3. Provide a database/excel file for records to include the Metadata information.

4. Provide File Folders, Target Sheets or Separator Sheets to delineate different document types if possible.

Regular City Council Meeting - May 15, 2025

Deliverables
The scanned and indexed images are verified before copying to the deliverable method of choice.

The media attendant will verify image quality and index integrity via spot checking throughout the job and batch. The copied media will be tested for functionality and labeled as specified prior to delivery. This is our final pass for Image Quality Control.

Pap
er based documents will be imaged and captured as TIFF/PDF images at 300DPI unless otherwise indicated, named, and indexed according to the document naming conventions determined by the Client. Manual indexing is limited to what is available on the scanned images of any given document.

Sca
nned images with OCR will be outputted as a Laserfiche Briefcase or Volume for upload to the Laserfiche system.

Ther
e are multiple ways electronic data can be delivered to our clients including:
• Pro
vide sample scans of the two different file types at project start as a briefcase. This will validate document naming convention and folder structure. • Upload to system via SFTP
• Provide a loaner USB drive to copy the data from
• Upload the data to a Cloud repository for Disaster Recovery purposes and WORM compliance.
• Delivery of completed images and indexes within a “Laserfiche Volume or briefcase” for simple upload to an existing Laserfiche System (no additional conversion required to upload). The Laserfiche format will match the existing Laserfiche folder structure, metadata template and security rights.

Indi
vidualizing task segments allows us to physically review the image quality in 3 separate passes while maintaining projected production speeds. This is the most efficient means of minimizing production errors without the high cost of “Page by Page Individual Review” . Page by Page Individual Review can be done if requested at an additional cost per hour.

Bil
ling and Warranty
Scanning projects are billed at the conclusion of each batch scanned. Invoicing will include total number of images scanned, hours required for prepping and indexing (if applicable), and a pickup/delivery charge. ECS will work with your team to establish a feasible schedule for your project. ECS guarantees the work we do, if any scanned image does not meet the quality control requirements, ECS will rescan the document and resubmit it to the customer at no additional cost.

Customer will have 60 days to review scanned documents by each batch before shredding takes place.

COOP
ERATIVE AGREEMENT (“PIGGYBACKING”):

Piggy-Back Clause. This agreement between the City and the Contractor for the City's requirements of select item(s) of personal property and/or personal services, the Contractor agrees to extend the same pricing, terms and conditions to each and every political entity, special district, and related non-profit entity.

Regular City Council Meeting - May 15, 2025

It is understood that political entities, special districts and related non-profit entities that piggy-back on this quote shall make purchases in their own name, make direct payment, and be liable directly to the contractor holding the City harmless. The City may, at its option, charge an administrative fee to those political entities, special districts and related non-profit entities who avail themselves use of this agreement.

Regular City Council Meeting - May 15, 2025

Regular City Council Meeting - May 15, 2025

120
D

STAFF REPORT
DATE: MAY 15, 2025
TO: HONORABLE MAYOR AND CITY COUNCIL
FROM: ROD BUTLER, CITY MANAGER
BY: JOE PEREZ, ASSISTANT CITY MANAGER / COMMUNITY

DEVELOPMENT DIRECTOR
SUBJECT: AGENDA ITEM NO. 14.A

ADOPT FIRE HAZARD SEVERITY ZONE MAPS FOR THE CITY

PREPARED BY THE STATE FIRE MARSHAL

RECOMMENDATION
Requested Action: That the City Council introduce the following Ordinance No. 2025-10:

ORDINANCE NO. 2025-10, AN ORDINANCE OF THE CITY COUNCIL OF THE

CITY OF JURUPA VALLEY, CALIFORNIA ADOPTING THE FIRE HAZARD SEVERITY ZONE MAP AND ADDING CHAPTER 8.12 TO THE JURUPA

VALLEY MUNICIPAL CODE, FIRE HAZARD SEVERITY ZONE MAP AND

FINDING THE ORDINANCE EXEMPT FROM CEQA

BACKGROUND
Government Code Section 51178 requires the State Fire Marshal to identify areas in the state as moderate, high, and very high fire hazard severity zones based on consistent statewide criteria and based on the severity of fire hazard that is expected to prevail in those areas. Moderate, high, and very high fire hazard severity zones shall be based on fuel loading, slope, fire weather, and other relevant factors including areas where winds have been identified by the Office of the State Fire Marshal as a major cause of wildfire spread.

On March 24, 2025, pursuant to Government Code section 51178, the State Fire Marshal published a map indicating the Local Responsibility Area Fire Hazard Severity Zones for the City of Jurupa Valley that designates various areas in the City of Jurupa Valley as moderate, high and very high Fire Hazard Severity Zones (“FHSZ”).

Within 30 days after receiving the Fire Hazard Severity Zones map, the City made the maps and information available for public review and comment and placed the information and maps on its website in an understandable and accessible form. Information is

RETURN TO AGENDA
Regular City Council Meeting - May 15, 2025

available on the City’s Fire Hazard Severity Zone website at:
https://www.jurupavalley.org/590/2025-Fire-Hazard-Severity-Zones-FHSZ .

Here is a copy of the City’s Fire Hazard Severity Zone Map:

The recent updates to Fire Hazard Severity Zones in California provide a more precise assessment of wildfire risks using modern climate data and advanced fire modeling.

These updates impact Local Responsibility Areas ( LRA), influencing fire prevention measures. Including defensible space, building codes, and real estate disclosure requirements.

ANALYSIS
Factors Used in the Designation of the Fire Hazard Severity Zones Regular City Council Meeting - May 15, 2025

Properties are designated as Moderate, High, or Very High Fire Hazard Severity Zones based on:

• Terrain and topography
• Vegetation and fuel conditions
• Fire history and frequency
• Climate and weather patterns

The FHSZ maps identify the hazard potential, not the immediate risk. They do not factor in mitigation efforts such as defensible space, fire- resistant construction, or local firefighting capabilities.

According to Cal Fire, the fire hazard severity model for wildland fire has two key elements: probability of an area burning and expected fire behavior under extreme fuel and weather conditions. The zones reflect areas that have similar burn probabilities and fire behavior characteristics. The factors considered in determining fire hazard within wildland areas are fire history, flame length, terrain, local weather, and potential fuel over a 50-year period. Outside of wildlands, the model considers factors that might lead to buildings being threatened, including terrain, weather, urban vegetation cover, blowing embers, proximity to wildland, fire history, and fire hazard in nearby wildlands. FHSZs are not a structure loss model, as key information regarding structure ignition (such as roof type, etc.) is not included.

Impact of Zone Designation on Homeowners within a Zone
Generally, homeowners in Very High FHSZ must:
• Maintain 100 feet of defensible space around structures. • Comply with home hardening requirements to reduce ignition risks. • Ensure new construction and renovations adhere to Wildland-Urban Interface (WUI) building codes which are found in the California Building Code Chapter 7A.
• Disclose FHSZ designation when selling property.

Generally, homeowners in High FHSZ must:
• Comply with home hardening requirements to reduce ignition risks. • Ensure new construction and renovations adhere to Wildland-Urban Interface (WUI) building codes.
• Disclose FHSZ designation when selling property.

Regular City Council Meeting - May 15, 2025

Specifically, Government Code Section 51182 requires homeowners in the Very High FHSZ to:
● Maintain defensible space of 100 feet from each side and from the front and rear of the structure. The amount of fuel modification necessary shall consider the flammability of the structure as affected by building material, building standards, location, and type of vegetation. Fuels shall be maintained and spaced in a condition so that a wildfire would be unlikely to ignite the structure. This does not apply to single specimens of trees or other vegetation that are well-pruned and maintained so as to effectively manage fuels and not form a means of rapidly transmitting fire from other nearby vegetation to a structure or from a structure to other nearby vegetation or to interrupt the advance of embers toward a structure. The intensity of fuels management may vary within the 100-foot perimeter of the structure, with more intense fuel reductions being used between 5 and 30 feet around the structure, and an ember-resistant zone being required within 5 feet of the structure, to consider the elimination of materials in the ember-resistant zone that would likely be ignited by embers. ● Remove that portion of a tree that extends within 10 feet of the outlet of a chimney or stovepipe.
● Maintain a tree, shrub, or other plant adjacent to or overhanging a building free of dead or dying wood.
● Maintain the roof of a structure free of leaves, needles, or other vegetative materials.

These provisions would be enforced through the Chapter 6.45 of the Jurupa Valley Municipal Code, Hazardous Vegetation, both on an annual basis and any time violations are observed or reported.

Additionally, the City may not decrease the FHSZ level recommended by State Fire Marshall. The City may add to or increase the recommended FHSZ level, but Riverside County Fire Department (Cal Fire) is not proposing any additions or increases during this adoption process. Government Code Section 51179.

Fire Insurance Related Questions
According to Cal Fire, Insurance companies use risk models, which differ from hazard models, because they consider the susceptibility of a structure to damage from fire and other short -term factors that are not included in hazard modeling. It is unlikely that insurance risk models specifically call out Cal Fire’s Fire Hazard Severity Zones as a factor, but much of the same data that is used in the fire hazard severity zone model are likely included in the insurance companies’ risk models. However, insurance risk models incorporate many additional factors and factors that change more frequently than those that Cal Fire includes in its hazard mapping, which is built to remain steady for the next 10+ years.

Regular City Council Meeting - May 15, 2025

FINANCI

AL IMPACTS
There are no financial impacts to the City from the recommended action.

ATT

ACHMENTS

1. Ordinance No. 2025-10

2. Fire Hazard Severity Zone Map for the City of Jurupa Valley

3. Cal Fire’s Frequently Asked Questions and Answers Fire Hazard Severity Zones (English and Spanish)
Regular City Council Meeting - May 15, 2025

Prepared by:

Joe Perez
Assistant City Manager/Community
Development Director
Prepared by:

Peter M. Thorson
City Attorney
Reviewed by:

Submitted by:
76-d_ ti.-&liuv
Rod B. Butler
City Manager
Reviewed by:

Michael Flad
Assistant City Manager
Page I 6
· -�www.jurupavalley.org ---==-= -- -� -- _ -- - :.::ZC:::::,,.,,,:::'-'.· .,., .. ,.\,· .. ,t_,•,"=t"'.", .. "";;;,.,,,_� Regular City Council Meeting - May 15, 2025

ORDINANCE NO. 2025 -10

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF JURUPA

VALLEY, CALIFORNIA ADOPTING THE FIRE HAZARD SEVERITY
ZONE MAP AND ADDING CHAPTER 8.12 TO THE JURUPA VALLEY

MUNICIPAL CODE, FIRE HAZARD SEVERITY ZONE MAP AND

FINDING THE ORDINANCE EXEMPT FROM CEQA

THE CITY COUNCIL OF THE CITY OF JURUPA VALLEY DOES ORDAIN AS FOLLOWS:

Section 1. Findings. The City Council of the City of Jurupa Valley does hereby find, determine and declare as follows:
(a) Government Code Section 51178 requires the State Fire Marshal to identify areas in the state as moderate, high, and very high fire hazard severity zones based on consistent statewide criteria and based on the severity of fire hazard that is expected to prevail in those areas.

Moderate, high, and very high fire hazard severity zones shall be based on fuel loading, slope, fire weather, and other relevant factors including areas where winds have been identified by the Office of the State Fire Marshal as a major cause of wildfire spread. (b) On March 24, 2025, pursuant to Government Code Section 51178, the State Fire Marshal published a map indicating the Local Responsibility Area Fire Hazard Severity Zones designating various areas in the City of Jurupa Valley as moderate, high and very high Fire Hazard Severity Zones (“FHSZ’s”).
(c) Within 30 days after receiving a transmittal from the State Fire Marshall that identifies fire hazard severity zones, the City made the maps and information available for public review and comment and placed the information and maps on its website in an understandable and accessible form.
(d) The City has fulfilled all requirements for the adoption of the FHSZ maps.

Section 2. Addition of Chapter 8.12, Fire Hazzard Severity Zone Maps. Chapter 8.12, Fire Hazzard Severity Zone Maps, is hereby added to the Jurupa Valley Municipal Code to read as follows:

CHAPTER 8.12 FIRE HAZZARD SEVERITY ZONE MAPS

8.12.010 Adoption of Fire Severity Zone Map. Pursuant to Government Code section 51179(a), the City Council hereby adopts the fire hazard severity zones for the City of Jurupa Valley as recommended by the State Fire Marshal on March 24, 2025 and the map entitled “City of Jurupa Valley Fire Hazard Severity Zones” depicting fire hazard severity zones within the City. The City of Jurupa Valley Fire Hazard Severity Zones map shall be on file in the Office of the City Clerk and shall be available upon Regular City Council Meeting - May 15, 2025

request. The official map is also located electronically on the following City website:
https://www.jurupavalley.org/590/2025-Fire-Hazard-Severity-Zones-FHSZ or such other website as designated on the City’s official website.

8.12.020 Designation may not be decreased.

Pursuant to Government Code section 51179(b)(3) no fire hazard severity zone identified by the State Fire Marshal for an area within the city may be decreased to a lesser fire hazard severity zone.

Section 3. CEQA. City staff have evaluated the proposed Ordinance and determined that it is exempt from the California Environmental Quality Act (CEQA) pursuant to State CEQA Guidelines Sections 15061(b)(3), 15303, and 15308 on the grounds that it can be seen with certainty that the Ordinance will not have a significant effect on the environment. To the extent this is a project under CEQA, the City Council finds and determines that it is categorically exempt pursuant to CEQA Guidelines Sections 15304 (Minor Alterations to Land), 15305 (Minor Alterations in Land Use Limitations), 15307 (Actions by Regulatory Agencies for Protection of Natural Resources), and 15308 (Actions by Regulatory Agencies for Protection of the Environment).

Section 4. Severability. If any section, subsection, sentence, clause, phrase, or portion of this Ordinance is for any reason held to be invalid or unconstitutional by the final decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this Ordinance. The City Council declares that it would have adopted this Ordinance, and each section, subsection, sentence, clause, phrase, or portion thereof, irrespective of the fact that any one or more sections, subsections, phrases or portions might be declared invalid or unconstitutional.

Section 8. Certification. The Mayor shall sign and the City Clerk shall certify to the passage and adoption of this Ordinance and shall cause the same to be published and posted in the manner required by law.

Section 9. Effective Date. This Ordinance shall become effective on the date provided in Government Code Section 36937
.

[Certification begins on next page.]

Regular City Council Meeting - May 15, 2025

PASSED, APPROVED, AND ADOPTED by the City Council of the City of Jurupa Valley on this 5th day of June, 2025.
______________________________
Brian Berkson
Mayor
ATTEST:

______________________________
Evelyne Ssenkoloto, CMC
Interim City Clerk

Regular City Council Meeting - May 15, 2025

CERTIFICATION
STAT

E OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss.

CITY OF JURUPA VALLEY )
I, Evelyne Ssenkoloto, CMC, Interim City Clerk of the City of Jurupa Valley, do hereby certify that the foregoing Ordinance
No. 2025-10 was introduced at a meeting of the City
Council of the City of Jurupa Valley on the 15th day of May, 2025, and thereafter at a regular meeting held on the 5th day of June, 2025 it was duly passed and adopted by the following vote of the City Council:

AYES:

NO
ES:

ABSENT:

ABSTAIN:

IN WI
TNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Jurupa Valley, California, this ____ day of __________, 2025. ________________________________
Eve
lyne Ssenkoloto, Interim City Clerk
City of Jurupa Valley
Regular City Council Meeting - May 15, 2025

• What is a “Fire Hazard Severity Zone,” or FHSZ?
o Answer: Public Resource Code 4202; The State Fire Marshal shall classify lands within state responsibility areas into fire hazard severity zones. Each zone shall embrace relatively homogeneous lands and shall be based on fuel loading, slope, fire weather, and other relevant factors present, including areas where winds have been identified by the department as a major cause of wildfire spread. Government Code 51178; The State Fire Marshal shall identify areas in the state as moderate, high, and very high fire hazard severity zones based on consistent statewide criteria and based on the severity of fire hazard that is expected to prevail in those areas. Moderate, high, and very high fire hazard severity zones shall be based on fuel loading, slope, fire weather, and other relevant factors including areas where winds have been identified by the Office of the State Fire Marshal as a major cause of wildfire spread.

• Why are fire hazard severity maps being updated?
o Answer: The hazard maps are being updated to more accurately reflect the zones in California that are susceptible to wildfire. The hazard mapping process will incorporate new science in local climate data and improved fire assessment modeling in determining hazard ratings.

• What do Fire Hazard Severity Zones measure?
o Answer: The Fire Hazard Severity Zone map evaluates “hazard,” not “risk”. The map is like flood zone maps, where lands are described in terms of the probability level of a particular area being inundated by floodwaters, and not specifically prescriptive of impacts. “Hazard” is based on the physical conditions that create a likelihood and expected fire behavior over a 30 to 50-year period without considering mitigation measures such as home hardening, recent wildfire, or fuel reduction efforts. “Risk” is the potential damage a fire can do to the area under existing conditions, accounting for any modifications such as fuel reduction projects, defensible space, and ignition resistant building construction.

• Where do Fire Hazard Severity Zones apply?
o Answer: Fire Hazard Severity Zones are found in areas where the state has financial responsibility for wildfire protection and prevention, called the State Responsibility Area.

More than 31 million acres are in this area. Under Senate Bill 63 (Stern, 2021) Government Code 51178 was amended to add the Moderate and High Fire Hazard Severity Zones with the Very High in local jurisdictions.

• What are the uses of Fire Hazard Severity Zones?
o Answer: The zones are used for several purposes including to designate areas where California’s defensible space standards and wildland urban interface building codes are F

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Regular City Council Meeting - May 15, 2025

required. They can be a factor in real estate disclosure, and local governments may consider them in their general plan.

• Is there an easy way to determine the Fire Hazard Severity Zone of my property? o Answer: You can search by address to find your current designation on the web at:
osfm.fire.ca.gov/FHSZ

• What are the key elements of the Fire Hazard Severity Zone model? o Answer: The fire hazard severity model for wildland fire has two key elements: probability of an area burning and expected fire behavior under extreme fuel and weather conditions.

The zones reflect areas that have similar burn probabilities and fire behavior characteristics. The factors considered in determining fire hazard within wildland areas are fire history, flame length, terrain, local weather , and potential fuel over a 50-year period.

Outside of wildlands, the model considers factors that might lead to buildings being threatened, including terrain, weather, urban vegetation cover, blowing embers, proximity to wildland, fire history, and fire hazard in nearby wildlands. FHSZs are not a structure loss model, as key information regarding structure ignition (such as roof type, etc.) is not included.

• How do the Fire Hazard Severity Zone Maps differ from California Public Utilities Commission (CPUC) High Fire Threat District Maps?
o Answer: The California Public Utilities Commission (CPUC) sponsored map, known as "CPUC High Fire Threat District Map” (HFTD), includes similar factors as those in the FHSZ maps, however the CPUC HFTD Map is designed specifically for identifying areas where there is an increased risk for utility associated wildfires. As such, the CPUC map includes fire hazards associated with historical powerline-caused wildfires, current fuel conditions, and scores areas based on where fires start, as opposed to where potential fires may cause impacts.

• Why is my property in a different zone than the adjacent area, which looks similar? o Answer: In non-wildland areas, zone edges occur based on distance to the wildland edge.

Because hazard in these areas is largely determined by incoming embers from adjacent wildland, urban areas that are similar in vegetation type and housing density may have a change in FHSZ class as the distance to the wildland edge increases. Areas immediately adjacent to wildland receive the same FHSZ score as that wildland where fire originates, and the model then produces lower scores as the distance to wildland edge increases.

In wildland areas, zone edges are a result of the way zones are delineated. Specifically, zones represent areas of similar slope and fuel potential. Zone boundaries divide zones based on geographic and vegetation features that align with fire hazard potential; although, at a local scale, it may appear that the immediate area is similar on both sides of the edge. The class value within a zone is based on the average hazard score across the whole zone, so areas that are in the same zone but not immediately adjacent to a local area can have an influence on the final zone classification.

Data Related Questions

• How are Fire Hazard Severity Zones determined?
o Answer: CAL FIRE used the best available science and data to develop, and field test a model that served as the basis of zone assignments. The model evaluated the probability of Regular City Council Meeting - May 15, 2025

the area burning and potential fire behavior in the area. Many factors were included such as fire history, vegetation, flame length, blowing embers, proximity to wildland, terrain, and weather.

• What new data will be included in the new model, and how does this differ from the previous model?
o Answer: A 2 km grid of climate data covering the years 2003-2018 is being used in the update. The previous model used stock weather inputs across the state to calculate wildland fire intensity scores. The updated model will adjust fire intensity scores based on the most extreme fire weather at a given location, considering temperature, humidity, and wind speed. In addition, ember transport is being modeled based on local distributions of observed wind speed and direction values instead of using a generic buffer distance for urban areas adjacent to wildlands.

• What is the difference between the various Fire Hazard Severity Zones? o Answer: Classification of a wildland zone as Moderate, High or Very High fire hazard is based on the average hazard across the area included in the zone, which have a minimum size of 200 acres. In wildlands, hazard is a function of modeled flame length under the worst conditions and annual burn probability. Both these factors generally increase with increasing hazard level, but there may be instances where one value is Very High and the other is low, pushing the overall hazard into a more intermediate ranking. On average, both modeled flame length and burn probability increase by roughly 40-60% between hazard classes. Classification outside of wildland areas is based on the fire hazard of the adjacent wildland and the probability of flames and embers threatening buildings.

• Why does the model place an emphasis on the spread of embers? o Answer: Embers spread wildfire because they can travel long distances in the wind and ignite vegetation, roofs, attics (by getting into vents), and decks.

State Regulated Area Questions

• When were the maps last updated?
o Answer: The Office of the State Fire Marshal began the regulatory process for the State Responsibility Area (SRA) in December 2022, the final maps were adopted on January 31, 2024, and became effective April 1, 2024.

• What is “State Responsibility Area," or SRA?
o Answer: SRA is a legal term defining the area where the state has financial responsibility for wildland fire protection and prevention. Incorporated cities and federal ownership are not included. Within the SRA, CAL FIRE is responsible for fire prevention and suppression.

There are more than 31 million acres in SRA, with an estimated 1.7 million people and 800,000 existing homes.

• How is state responsibility area determined?
o Answer: The Board of Forestry and Fire Protection (Board) classifies land as State Responsibility Area. The legal definition of SRA is found in the Public Resources Code Section 4125. The Board has developed detailed procedures to classify lands as State Responsibility Area. Lands are removed from SRA when they become incorporated by a city, change in ownership to the federal government, become more densely populated, or are converted to intensive agriculture that minimizes the risk of wildfire. While some lands are removed from SRA automatically, the Board typically reviews changes every five years.

Regular City Council Meeting - May 15, 2025

• What Fire Hazard Severity Zones are in State Responsibility Area? o Answer: All of the State Responsibility Area is in a Fire Hazard Severity Zone. Lands are either ranked as Moderate, High or Very High Fire Hazard Severity Zones.

• What are the wildland urban interface (WUI) building codes in State Responsibility Area? o Answer: The WUI building codes (California Building Code (CBC) Chapter 7A) reduce the risk of embers fanned by wind-blown wildfires from igniting buildings. The codes for roofing, siding, decking, windows, and vents apply throughout all state responsibility area regardless of the fire hazard severity ranking. Ember-resistant building materials can be found at: https://osfm.fire.ca.gov/divisions/fire-engineering-and- investigations/buildingmaterials-listing/

• Is the GIS data for Fire Hazard Severity Zones available for download? o Answer: The data inputs used to develop the Fire Hazard Severity Zones are identified in the Initial Statement of Reasons (ISOR) Title 19 Development (ca.gov). CAL FIRE has developed an additional data package which consists of sequential modeling steps, including any data inputs that were not already publicly available and referenced in the ISOR. The data package encompasses 34 spatial datasets and 8 tables, provided in raster, polygon, and table format. These datasets are formatted for Esri ArcGIS software, except for four tables provided in Excel. Ten of the datasets are updated versions used to produce an edited SRA FHSZ map following the public comment period that ended April 4, 2023.

Upon formal adoption of the FHSZ map, the final SRA FHSZ geospatial data file will become available. The data package is available on the FHSZ website Fire Hazard Severity Zones (ca.gov) under the science and methods banner.

• Why do waterbodies have a Fire Hazard Severity Zone Classification? o Answer: All areas in State Responsibility Area, including water bodies, require a fire hazard severity zone designation. The 2007 FHSZ maps zoned all water as moderate by default. In the 2023 FHSZ model we added a buffer of FHSZ from the surrounding wildland into water bodies to account for potential threat of embers to buildings on docks and house boats, as well as variation in reservoir height that occurs with drought.

Local Regulated Area Questions

• What is “Local Responsibility Area”, or LRA?
o Answer: Local Responsibility Areas (LRA) are incorporated cities, urban regions, agriculture lands, and portions of the desert where the local government is responsible for wildfire protection. This is typically provided by city fire departments, fire protection districts, counties, and by CAL FIRE under contract.

• When did Fire Hazard Severity Zones start in Local Responsibility Area? o Answer: The “Bates Bill” (AB 337), Government Code Section 51175, was prompted by the devastating Oakland Hills Fire of 1991. This mid-1990s legislation calls for CAL FIRE to evaluate fire hazard severity in local responsibility area and to make a recommendation to the local jurisdiction where very high FHSZs exist. The Government Code then provides direction for the local jurisdiction to take appropriate action.

• How are Fire Hazard Severity Zones determined in local responsibility areas? o Answer: CAL FIRE uses an extension of the state responsibility area Fire Hazard Severity Regular City Council Meeting - May 15, 2025

Zone model as the basis for evaluating fire hazard in Local Responsibility Area. The Local Responsibility Area hazard rating reflects flame and ember intrusion from adjacent wildlands and from flammable vegetation in the urban area.

• What are the requirements for landowners in FHSZs in local responsibility areas? o Answer: California’s WUI building codes (CBC Chapter 7A) apply to the design and construction of new buildings located in High and Very High FHSZs in Local Responsibility Areas. Local ordinances may require ignition resistant construction for remodel projects.

Check with your local building department to determine which ignition resistant building codes apply to your project. In addition, Government Code Section 51182 calls for defensible space clearance and other wildland fire safety practices for buildings. Owners are also required to make a natural hazard disclosure as part of a real estate transfer. For information regarding “home hardening” and defensible space clearance, visit www.ReadyForWildfire.org.

• Does the designation of Very High Fire Hazard Severity Zones in the Local Responsibility Area trigger the 100-foot clearance requirement?
o Answer: Yes, per Government Code 51182 unless a local government has passed a more stringent requirement, the 100-foot defensible space clearance applies. For information regarding “home hardening” and defensible space clearance, visit www.ReadyForWildfire.org.

• How does CAL FIRE assist Local Governments in Fire Hazard Severity Zones? o Answer: CAL FIRE’s Land Use Planning Program is a specialized unit that provides support to local governments by providing fire safety expertise on the State’s wildland urban interface building codes, wildfire safety codes, as well as helping in the development of the safety elements in general plans.

• What is the process for developing Fire Hazard Severity Zones in the Local Responsibility Area? o Answer: CAL FIRE uses the same modeling data that is used to map the State Responsibility Area. The map, along with a model ordinance, are then sent to the governing body for adoption.

• How are the new Fire Hazard Severity Zones impacting development? o Answer: Many of the changes expanding fire hazard severity zones in local responsibility areas (LRA) have been supported by the building industry. CAL FIRE works closely with the building industry when setting various building codes and defensible space requirements, so we are working together to not affect development itself but to make sure development matches the hazards of that area.

• When will the Local Responsibility Area Map be released? o Answer: The Local Responsibility Area Map Process will happen after the State Responsibility Area process has been completed, which is estimated to occur in the winter of 2025.

• Why haven’t Moderate and High Fire Hazard Severity Zone classes been classified before in the Local Responsibility Area?
o Answer: New legislation, Senate Bill 63 (Stern, 2021), now requires the adoption of all three Fire Hazard Severity Zone classes in the Local Responsibility Area. Previously only Very High Fire Hazard Severity Zones were required for adoption in Local Responsibility Areas.

Regular City Council Meeting - May 15, 2025

Insurance Related Questions

• Will the new Fire Hazard Severity Zones affect my ability to get or maintain insurance? o Answer: Insurance companies use risk models, which differ from hazard models, because they consider the susceptibility of a structure to damage from fire and other short-term factors that are not included in hazard modeling. It is unlikely that insurance risk models specifically call out CAL FIRE Fire Hazard Severity Zones as a factor, but much of the same data that is used in the fire hazard severity zone model are likely included in the insurance companies’ risk models. However, insurance risk models incorporate many additional factors and factors that change more frequently than those that CAL FIRE includes in its hazard mapping, which is built to remain steady for the next 10+ years.

Resources, Additional Information, and Contact Information

• To find the current FHSZ designation for a property, visit FHSZ Map Viewer (ca.gov).

• Helpful links:
o FHSZ Website:
▪ osfm.fire.ca.gov/FHSZ

o FHSZ Map Viewer:
▪ FHSZ Map Viewer (ca.gov)

• Contacts for FHSZ for Public Questions:
o (916) 633-7655
o [email protected]

Regular City Council Meeting - May 15, 2025

PREGUNTAS FRECUENTES SOBRE:

Zonas de gravedad de peligro de incendios 2024

Zonas de gravedad de peligro de incendios explicadas

• ¿Qué es una “Zona de Gravedad de Peligro de Incendios” o FHSZ, por sus siglas en ingles? o Respuesta: Código de Recursos Públicos 4202; El Jefe de Bomberos del Estado clasificará las tierras dentro de las áreas de responsabilidad del estado en zonas de gravedad de peligro de incendios. Cada zona abarcará terrenos relativamente homogéneos y se basará en las cargas de combustible, la pendiente, el clima de incendios y otros factores relevantes presentes, incluyendo las áreas donde el departamento ha identificado los vientos como una de las principales causas de propagación de incendios forestales. Código de Gobierno 51178; El Jefe de Bomberos del Estado identificará áreas en el estado como zonas de gravedad de peligro de incendios moderados, altos y muy altos en función de criterios consistentes en todo el estado y en función de gravedad del peligro de incendios que se espera que prevalezcan en esas áreas. Las zonas de gravedad de peligro de incendios moderados, altos y muy altos se basarán en las cargas de combustible, la pendiente, el clima de incendios y otros factores relevantes, incluyendo las áreas donde la Oficina del Jefe de Bomberos del Estado ha identificado los vientos como una de las principales causas de propagación de incendios forestales.

• ¿Por qué se están actualizando los Mapas de Gravedad de Peligro de Incendios? o Respuesta: Los mapas de peligro se están actualizando para reflejar con mayor precisión las zonas en California que son susceptibles a incendios forestales. El proceso de mapeo de peligros incorporará nueva ciencia en los datos climáticos locales y mejores modelos de evaluación de incendios para determinar las clasificaciones de los peligros.

• ¿Qué miden las Zonas de Gravedad de Peligro de Incendios? o Respuesta: El Mapa de Zona de Gravedad de Peligro de Incendios evalúa "peligro", no "riesgo". El mapa es como los mapas de zonas de inundación, donde las tierras se describen en términos del nivel de probabilidad de que un área en particular sea inundada por las aguas de la inundación, y no prescribe específicamente los impactos. “Peligro” se basa en las condiciones físicas que crean una probabilidad y un comportamiento de incendio esperado durante un período de 30 a 50 años sin considerar medidas de mitigación como el fortalecimiento de propiedades, incendios forestales recientes o esfuerzos para reducir combustibles. “Riesgo” es el daño potencial que un incendio puede causar en el área bajo condiciones existentes, teniendo en cuenta cualquier modificación, como proyectos de reducción de combustibles, espacio defendible y construcción de edificios resistentes a la ignición.

• ¿Dónde aplican las Zonas de Gravedad de Peligro de Incendios? o Respuesta: Las Zonas de Gravedad de Peligro de Incendios se encuentran en áreas donde el estado tiene la responsabilidad financiera de la protección y prevención de incendios forestales, nombradas Área de Responsabilidad del Estado. Más de 31 millones de acres se encuentran en esta área. Bajo el Proyecto de Ley del Senado 63 (Stern, 2021), el Código de Regular City Council Meeting - May 15, 2025

Gobierno 51178 fue enmendado para agregar las Zonas de Gravedad de Peligro de Incendios Moderado y Alto con la de Muy Alto en las jurisdicciones locales.

• ¿Cuáles son los usos de las Zonas de Gravedad de Peligro de Incendios? o Respuesta: Las zonas se utilizan para varios propósitos, incluyendo para designar áreas donde se requieren los estándares de espacio defendible de California y los códigos de construcción de interfaz urbano-forestal. Pueden ser un factor en la divulgación de bienes raíces, y los gobiernos locales pueden considerarlos en su plan general.

• ¿Existe una manera fácil de determinar la Zona de Gravedad de Peligro de Incendios de mi propiedad?
o Respuesta: Puede buscar por dirección para encontrar su designación actual por la web en:
osfm.fire.ca.gov/FHSZ

• ¿Cuáles son los elementos clave del modelo de la Zona de Gravedad de Peligro de Incendios? o Respuesta: El modelo de gravedad del peligro de incendios forestales tiene dos elementos clave: la probabilidad de que un área se queme y el comportamiento esperado del fuego bajo condiciones climáticas y de combustible extremas. Las zonas reflejan áreas que tienen probabilidades y características de comportamiento del fuego similares. Los factores considerados para determinar el riesgo de incendio dentro de las áreas silvestres son el historial de incendios, la longitud de las llamas, el terreno, el clima local y el combustible potencial durante un período de 50 años. Fuera de las tierras silvestres, el modelo considera factores que podrían hacer que los edificios se vean amenazados, incluyendo el terreno, el clima, la vegetación urbana, las brasas, la proximidad a tierras silvestres, el historial de incendios y el peligro de incendios en las tierras silvestres cercanas. Las zonas FHSZ no son un modelo para pérdidas estructurales, ya que no se incluye información clave sobre la ignición de estructuras (como el tipo de techos, etc.).

• ¿Cómo son diferentes los mapas de Zonas de Gravedad de Peligro de Incendios a los Mapas de Distrito de Alta Amenaza de Incendios de la Comisión de Servicios Públicos de California (CPUC por sus siglas en ingles)?
o Respuesta: El mapa patrocinado por la Comisión de Servicios Públicos de California (CPUC por sus siglas en ingles), conocido como "Mapa de Alta Amenaza de Incendios del Distrito de la CPUC" (HFTD por sus siglas en ingles), incluye factores parecidos como los de los mapas FHSZ, sin embargo, el mapa HFTD de la CPUC esta diseñado específicamente para identificar áreas donde existe un mayor riesgo de incendios forestales relacionados con los servicios públicos. Como tal, el mapa de la CPUC incluye peligros de incendio asociados con incendios forestales históricos causados por líneas eléctricas, condiciones actuales del combustible y áreas de puntuación según el lugar donde comienzan los incendios, a diferencia de donde los incendios potenciales pueden causar impactos.

• ¿Por qué mi propiedad está en una zona diferente al área adyacente, que se ve similar? o Respuesta: En áreas no silvestres, los bordes de las zonas ocurren según la distancia al borde del área silvestre. Debido a que el peligro en estas áreas está determinado en gran medida por las brasas que caen de las áreas silvestres adyacentes, las áreas urbanas que son similares en tipo de vegetación y densidad de viviendas pueden tener un cambio en la clase de zona FHSZ a medida que aumenta la distancia al borde de las áreas silvestres. Las áreas inmediatamente adyacentes a las áreas silvestres reciben el mismo puntaje FHSZ que Regular City Council Meeting - May 15, 2025

las áreas silvestres donde se origina el fuego, y el modelo produce puntajes más bajos a medida que aumenta la distancia al borde de las áreas silvestres.

En las áreas silvestres, los bordes de las zonas son el resultado de la forma en que se delimitan las zonas. Específicamente, las zonas representan áreas de similar pendiente y potencial de combustible. Los límites de zona dividen las zonas basado en las características geográficas y de vegetación que se alinean con el potencial de riesgo de incendio; aunque, a escala local, puede parecer que el área inmediata es similar a ambos lados del borde. El valor de clase dentro de una zona se basa en la puntuación de peligro promedio en toda la zona, por lo que las áreas que están en la misma zona, pero no inmediatamente adyacentes a un área local pueden influir en la clasificación final de la zona.

Preguntas relacionadas a los datos

• ¿Cómo se determinan las Zonas de Gravedad de Peligro de Incendios? o Respuesta: CAL FIRE usó la mejor ciencia y datos disponibles para desarrollar y probar en el campo un modelo que sirvió como base para las asignaciones de zonas. El modelo evaluó la probabilidad de que un área se queme y el comportamiento potencial del fuego en el área. Se incluyeron muchos factores, como el historial de incendios, la vegetación, la longitud de las llamas, las brasas, la proximidad a tierras silvestres, el terreno y el clima.

• ¿Qué datos nuevos se incluirán en el nuevo modelo y en qué se diferencian del modelo anterior?
o Respuesta: Una cuadrícula de 2 km de datos climáticos que cubre los años 2003-2018 esta siendo utilizada para la actualización. El modelo previo utilizó datos meteorológicos comunes en todo el estado para calcular las puntuaciones de intensidad de los incendios forestales. El modelo actualizado ajustará los puntajes de intensidad del fuego basado en el clima de fuego más extremo en un lugar determinado, considerando la temperatura, humedad y velocidad del viento. Además, la propagación de brasas se modela basado en las distribuciones locales de los valores de dirección y velocidad del viento observados, en lugar de utilizar una distancia de separación genérica para áreas urbanas adyacentes a áreas silvestres.

• ¿Cuál es la diferencia entre las diferentes Zonas de Gravedad de Peligro de Incendios? o Respuesta: La clasificación de una zona silvestre como peligro de incendio Moderado, Alto o Muy Alto se basa en el peligro promedio en el área incluida en la zona, que tiene un tamaño mínimo de 200 acres. En áreas silvestres, el peligro es una función de la longitud de las llamas modelada en las peores condiciones y la probabilidad de incendio anual.

Ambos de estos factores generalmente aumentan con el incremento del nivel de peligro, pero puede haber casos en los que un valor sea Muy Alto y el otro sea bajo, impulsando el peligro general a una clasificación más intermedia. En promedio, tanto la longitud de las llamas modelada y la probabilidad de incendios aumentan aproximadamente entre 40% y 60% entre las clases de peligro. La clasificación fuera de áreas silvestres se basa en el peligro de incendio de las áreas silvestres adyacentes y la probabilidad de que las llamas y las brasas amenacen edificios cercanos.

• ¿Por qué el modelo pone énfasis en la propagación de las brasas? Regular City Council Meeting - May 15, 2025

o Respuesta: Las brasas propagan incendios forestales porque pueden viajar largas distancias con el viento y encender la vegetación, los techos, los áticos (al entrar por las rejillas de ventilación) y las terrazas.

Preguntas sobre áreas reguladas por el estado

• ¿Cuándo fueron los mapas actualizados por última vez? o Respuesta: La Oficina del Marshal de Incendios del Estado comenzó el proceso regulatorio para el Área de Responsabilidad Estatal (SRA por sus siglas en ingles) en diciembre de 2022, los mapas finales fueron adoptados el 31 de enero de 2024 y entraron en vigor el 1 de abril de 2024.

• ¿Qué es el "Área de Responsabilidad del Estado" o SRA (por sus siglas en ingles)? o Respuesta: SRA es un término legal que define el área donde el estado tiene responsabilidad financiera para la protección y prevención de incendios forestales. Las ciudades incorporadas y la propiedad federal no están incluidas. Dentro de la SRA, CAL FIRE es responsable de la prevención y extinción de incendios. Hay más de 31 millones de acres dentro de SRA, con un estimado de 1.7 millones de personas y 800,000 viviendas existentes.

• ¿Cómo se determina el Área de Responsabilidad del Estado? o Respuesta: La Junta de Bosques y Protección Contra Incendios (Junta) clasifica tierras como Área de Responsabilidad del Estado. La definición legal de SRA se encuentra en la Sección del Código de Recursos Públicos 4125. La Junta ha desarrollado procedimientos detallados para clasificar tierras como Área de Responsabilidad del Estado. Las tierras se eliminan de la SRA cuando se incorporan a una ciudad, cambian de propiedad al gobierno federal, se vuelven más densamente pobladas o se convierten en tierras agrícolas intensivas lo que minimiza el riesgo de incendios forestales. Si bien algunas tierras se eliminan automáticamente de la SRA, la Junta generalmente revisa los cambios cada cinco años.

• ¿Cuales Zonas de Gravedad de Peligro de Incendios se encuentran en el Área de Responsabilidad del Estado?
o Respuesta: Toda el Área de Responsabilidad del Estado se encuentra en una Zona de Gravedad de Peligro de Incendios. Los terrenos se clasifican como Zonas de Gravedad de Riesgo de Incendios de nivel Moderado, Alto o Muy Alto.

• ¿Cuales son los códigos de construcción de la interfaz urbano-forestal (WUI por sus siglas en ingles) en las Áreas de Responsabilidad del Estado?
o Respuesta: Los códigos de construcción de WUI (Código de Construcción de California (CBC) Capítulo 7A) reducen el riesgo de que las brasas avivadas por incendios forestales propagados por el viento enciendan edificios. Los códigos para techos, revestimientos, terrazas, ventanas y ventiladores se aplican en todas las áreas de responsabilidad del estado, independientemente de la clasificación de gravedad de peligro de incendios. Los materiales de construcción resistentes a las brasas se pueden encontrar en:
https://osfm.fire.ca.gov/divisions/fire-engineering-and-investigations/building- materialslisting/

• ¿Se pueden descargar los datos GIS para las Zonas de Gravedad de Peligro de Incendios? Regular City Council Meeting - May 15, 2025

o Respuesta: Los datos ingresados utilizados para desarrollar las Zonas de Gravedad de Peligro de Incendios se identifican en la Declaración Inicial de Razones (ISOR por sus siglas en ingles) Desarrollo del Título 19 (ca.gov). CAL FIRE ha desarrollado un paquete de datos adicional que consiste de pasos secuenciales de modelado, que incluyen cualquier entrada de datos que no estaba disponible públicamente y no se mencionaba en el ISOR. El paquete de datos abarca 34 conjuntos de datos espaciales y 8 tablas, proporcionados en formato ráster, polígono y tabla. Estos conjuntos de datos están formateados para el software Esri ArcGIS, excepto cuatro tablas proporcionadas en Excel. Diez de los conjuntos de datos son versiones actualizadas que se utilizan para producir un mapa SRA FHSZ editado luego del período de comentarios públicos que termino el 4 de abril, 2023. Al ser adoptado formalmente el mapa FHSZ, el archivo final de datos geoespaciales SRA FHSZ será disponible. El paquete de datos esta disponible en la pagina web de FHSZ Fire Hazard Severity Zones (ca.gov) bajo la pestaña de ciencias y métodos.

• ¿Por qué tienen una clasificación de Zona de Gravedad de Peligro de Incendios los cuerpos de agua?
o Respuesta: Todas las áreas en el Área de Responsabilidad Estatal, incluyendo los cuerpos de agua, requieren una designación de zona de severidad de peligro de incendio. En el modelo 2023 de ZSPCI, la Oficina del Marshal de Incendios del Estado añadió un buffer de ZSPCI desde los terrenos silvestres circundantes hacia los cuerpos de agua para tener en cuenta la amenaza potencial de brasas a edificios en muelles y casas flotantes, así como la variación en la altura de los embalses que ocurre con la sequía. •

Preguntas sobre áreas reguladas localmente

• ¿Cuál es el “Área de Responsabilidad Local” o LRA (por sus siglas en ingles)? o Respuesta: Las Áreas de Responsabilidad Local (LRA) son ciudades incorporadas, regiones urbanas, tierras agrícolas y partes del desierto donde el gobierno local es responsable de la protección contra incendios. Estos servicios generalmente son proporcionados por los departamentos de bomberos de la ciudad, los distritos de protección contra incendios, los condados o bajo contrato con CAL FIRE.

• ¿Cuál es el “Cuándo comenzaron las Zonas de Severidad de Riesgo de Incendio en el Área de Responsabilidad Local?”
o Respuesta: El “Proyecto de Ley Bates” (AB 337), Sección del Código de Gobierno 51175, fue generada posteriormente al devastador incendio de Oakland Hills de 1991. Esta legislación creada a mediados de la década de 1990 exige que CAL FIRE evalúe la gravedad del peligro de incendios en el área de responsabilidad local y haga una recomendación a la jurisdicción local donde existen peligros FHSZ muy altos. Luego, el Código de Gobierno proporciona instrucciones para que la jurisdicción local tome las medidas apropiadas.

• ¿Cómo se determinan las Zonas de Gravedad de Peligro de Incendios en las áreas de responsabilidad locales?
o Respuesta: CAL FIRE utiliza una extensión del modelo de Zona de Gravedad de Riesgo de Incendios del área de responsabilidad estatal como base para evaluar el riesgo de incendios en el Área de Responsabilidad Local. La clasificación de riesgo del área de responsabilidad local refleja la intrusión de llamas y brasas de áreas silvestres adyacentes y de vegetación inflamable en el área urbana.

Regular City Council Meeting - May 15, 2025

• ¿Cuáles son los requisitos para los propietarios en las zonas FHSZ en áreas de responsabilidad locales? GC51189 o Respuesta:
o Los códigos de construcción WUI de California (CBC Capítulo 7A) aplicar al diseño y construcción de nuevos edificios ubicados en zonas ZFHS Altas y Muy Altas en Áreas de Responsabilidad Local. Las ordenanzas locales podrían requerir una construcción resistente a la ignición para proyectos de remodelación. Consulte con su departamento de construcción local para determinar cuales códigos de construcción resistentes a la ignición aplican a su proyecto. Además, la Sección 51182 del Código de Gobierno exige la limpieza de espacios defendibles y otras prácticas de seguridad contra incendios forestales para propiedades. También se requiere que los propietarios divulguen los peligros naturales como parte de una transferencia de bienes raíces. Para obtener información sobre el "reforzamiento de casas" y la limpieza de espacios defendibles, visite www.ReadyForWildfire.org.

• ¿La designación de Zonas de Gravedad de Peligro de Incendios Muy Alto en el Área de Responsabilidad Local activa el requisito de espacio libre de 100 pies? o Respuesta: Sí, según el Código de Gobierno 51182 a menos que un gobierno local haya aprobado un requisito más estricto, se aplica el requisito de espacio libre defendible de 100 pies. Para obtener información sobre el "reforzamiento de casas" y el requisito del espacio defendible, visite www.ReadyForWildfire.org.

• ¿Cómo ayuda CAL FIRE a los gobiernos locales en Zonas de Gravedad de Peligro de Incendios? o Respuesta: El Programa de Planificación del Uso de Tierras de CAL FIRE es una unidad especializada que proporciona apoyo a los gobiernos locales brindando experiencia en seguridad contra incendios en los códigos de construcción de la interfaz urbana forestal del Estado, códigos de seguridad contra incendios, así como ayudar en el desarrollo de los elementos de seguridad en los planes generales.

• ¿Cuál es el proceso para desarrollar Zonas de Gravedad de Peligro de Incendios en el Área de Responsabilidad Local?
o Respuesta: CAL FIRE usa los mismos datos del modelo que se usa para los mapas del Área de Responsabilidad del Estado. Después, el mapa, junto con una ordenanza modelo, se envían a la organización rector para su adopción.

• ¿Cómo están impactando el desarrollo las nuevas Zonas de Gravedad de Peligro de Incendios? o Respuesta: Muchos de los cambios que expanden las zonas de gravedad del peligro de incendios en las áreas de responsabilidad local (LRA) han sido apoyados por la industria de la construcción. CAL FIRE trabaja en colaboración con la industria de la construcción al establecer varios códigos de construcción y requisitos de espacio defendible, por lo que estamos trabajando juntos para no afectar el desarrollo en sí, sino para asegurarnos de que el desarrollo coincida con los peligros de esa área.

• ¿Cuándo se publicará el Mapa del Área de Responsabilidad Local? o Respuesta: El proceso del mapa del área de responsabilidad local se llevará a cabo después de que se haya completado el proceso del área de responsabilidad estatal, que se estima que ocurrirá en el invierno de 2025.

• ¿Por qué no se han clasificado antes las clases de Zonas de Gravedad de Peligro de Incendios moderados y altos en el Área de Responsabilidad Local?
Regular City Council Meeting - May 15, 2025

o Respuesta: Una nueva legislación, el Proyecto de Ley del Senado 63 (Stern, 2021), ahora requiere adoptar de las tres clases de Zonas de Gravedad de Peligro de Incendio en el Área de Responsabilidad Local. Anteriormente, solo se requerían zonas de gravedad de peligro de incendio muy alto para su adopción en el Área de Responsabilidad Local.

Preguntas relacionadas a los seguros

• ¿Afectarán las nuevas Zonas de Gravedad de Peligro de Incendios mi capacidad de obtener o mantener un seguro?
o Respuesta: Las compañías de seguros utilizan modelos de riesgos, que son diferentes a los modelos de peligros, porque consideran la susceptibilidad de una estructura al daño por incendio y otros factores a corto plazo que no están incluidos en los modelos de peligros.

Es poco probable que los modelos de riesgo de seguros señalen específicamente las zonas de gravedad de peligro de incendios de CAL FIRE como un factor , pero es probable que muchos de los mismos datos que se utilizan en el modelo de zona de gravedad de peligro de incendios se incluyan en los modelos de riesgos de las compañías de seguros. Sin embargo, los modelos de riesgos de seguros incorporan muchos factores adicionales y factores que cambian con más frecuencia que los que CAL FIRE incluye en sus mapas de peligros, que están diseñados para permanecer estables durante los próximos 10 años o más.

Recursos, información adicional e información de contacto

• Para encontrar la designación actual de zonas FHSZ para una propiedad, visite el Visualizador de Mapas FHSZ Map Viewer (ca.gov).

• Enlaces Útiles:
o Sitio web de FHSZ:
▪ osfm.fire.ca.gov/FHSZ

o Visualizador de mapas FHSZ:
▪ FHSZ Map Viewer (ca.gov)

• Contactos para preguntas públicas de FHSZ: o (916) 633-7655 o [email protected]

Regular City Council Meeting - May 15, 2025

Regular City Council Meeting - May 15, 2025

STAFF REP
ORT
DATE: MAY 15, 2025
TO: HONORABLE MAYOR AND CITY COUNCIL
FROM: ROD BUTLER, CITY MANAGER
BY: JOE PEREZ, ASSISTANT CITY MANAGER AND COMMUNITY

DEVELOPMENT DIRECTOR
SUBJECT: AGENDA ITEM NO. 14.B

PUBLIC HEARING TO CONSIDER ZONING CODE AMENDMENT (ZCA)
NO. 24006 (ZCA24006) CONSISTING OF AMENDING SECTION

9.245.030 (OUTDOOR ADVERTISING DISPLAYS) OF THE JURUPA

VALLEY MUNICIPAL CODE TO MODIFY THE PROCESS AND

REGULATIONS FOR THE SPECIAL OUTDOOR ADVERTISING

DISPLAY AND THE SPECIAL OUTDOOR ADVERTISING DISPLAY

OVERLAY ZONE MAP AND MAKING FINDINGS THAT THE PROJECT
IS EXEMPT PER SECTION 15061(B)(3) COMMON SENSE EXEMPTION

OF THE CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA)

RECOMMENDATION
That the City Council conduct a public hearing, receive public testimony, and introduce and conduct the first reading of Ordinance 2025-11, entitled:

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF JURUPA
VALLEY AMENDING CHAPTER 9.245 OF THE JURUPA VALLEY

MUNICIPAL CODE ESTABLISHING FIVE SPECIAL OUTDOOR

ADVERTISING DISPLAY OVERLAY AREAS AND MODIFYING THE

OUTDOOR ADVERTISING DISPLAY OVERLAY MAP, ALLOWING
OUTDOOR ADVERTISING DISPLAYS WITHIN 750 FEET OF A CITY

BOUNDARY, UPDATING STANDARDS FOR OUTDOOR

ADVERTISING DISPLAYS, AND AMENDING THE PROCESSING

PROCEDURES FOR ONSITE SIGNAGE IN THE RUBIDOUX TOWN

CENTER, AND MAKING A FINDING OF EXEMPTION PURSUANT TO

THE CALIFORNIA ENVIRONMENTAL QUALITY ACT SECTION
15061(B)(3).

BACKGROUND
Initiation
On January 18, 2024, the City Council initiated a Zoning C ode Amendment (ZCA) to modify the Special Outdoor Advertising Display Overlay Zone Map (the “Map”) to (1) add the approved outdoor advertising display (commonly known as billboards) locations for the

RETURN TO AGENDA
Regular City Council Meeting - May 15, 2025

approved District at Jurupa Valley Specific Plan and (2) clearly illustrate the locations where a billboard can be erected within the City. Additionally, the code amendment would modify and clarify the process and standards for billboards.

Planning Commission Recommendation
On April 9, 2025, the Planning Commission held a public hearing to consider the proposed billboard ordinance. Following discussion, the Commission voted 5 -0 to adopt Planning Commission Resolution No. PC-2025-05, recommending that the City Council approve the zoning code amendment with a minor change: the city agreement for billboards shall be approved by the City Council.

The District at Jurupa Valley
On September 7, 2023, the City Council approved three billboards as part of the District at Jurupa Valley Specific Plan project. These billboards, which may be digital or a combination of digital and static freeway signs, are to be located on the project site along State Route (SR) 60.

The District at Jurupa Valley Specific Plan is a large- scale, mixed-use development that allows for the construction of up to 1,192 residential units, approximately three million square feet of commercial and industrial land uses, a hotel, and approximatel y 11 acres of parks and open space. The project site encompasses approximately 248 acres located northwest of Rubidoux Boulevard and 34th Street. The Specific Plan establishes a framework for land use, infrastructure, and design standards to guide development within the project area.

Per Section 9.245.030 of the Municipal Code, billboards are only permitted within a Special Outdoor Advertising Display Overlay Zone, as designated on the Special Outdoor Advertising Display Zone Map. However, the existing map has not been updated to reflect the three approved billboards, and it does not clearly indicate the specific locations where billboards may be permitted within the City.

To ensure consistency with the billboards approved as part of the Specific Plan and to clarify appropriate locations for future billboard placement, an update to the Special Outdoor Advertising Display Zone Map is necessary.

Regular City Council Meeting - May 15, 2025

EXHIBIT NO. 1 - DISTRICT AT JURUPA VALLEY SPECIFIC PLAN LAND USE MAP

ANALYSIS
Purpose of Amendment
The purposes of the proposed Municipal Code amendment related to outdoor advertising displays and the Special Outdoor Advertising Display Overlay Zone Map are as follows:

1. C reate consistency and conformance of the approved District at Jurupa Valley Specific Plan billboards with rules and regulations of the Municipal Code.

2. Clarify the Map to more effectively communicate the allowed locations where a billboard can be erected within the City.

3. Clarify a new application procedure.

4. Clarify obscure language related to billboards.

Adding Sign Locations for the District of Jurupa Valley Specific Plan Exhibit 2 illustrates all the approved sign locations for the District of Jurupa Valley Specific Plan including the three (3) “freestanding freeway signs” identified by a red circle.

Regular City Council Meeting - May 15, 2025

EXHIBIT NO. 2 - APPROVED SIGN LOCATIONS

Per Section 9.245.030 (Outdoor Advertising Displays) of the Municipal Code, any person may erect and use a billboard upon mutual approval of a special digital display agreement with the City that is within the Special Outdoor Advertising Display Overlay Zone. However, the locations of the three (3) approved Specific Plan billboards are not part of the Special Outdoor Advertising Display Overlay Zone Map of the Municipal Code nor the Potential Billboard Overlay Zones Map that was adopted as part of City Council Ordinance No. 2018-07. See Exhibit 3 and Attachment 2 for the Potential Billboard Overlay Zones Map.

With this recommended amendment, the map will include the three previously approved billboards related to District at Jurupa Valley Specific Plan.

Improving Overlay Zone Map
The existing potential Billboard Overlay Zone Map (Exhibit No. 3) includes seventeen (17) zones where a billboard could be erected. However, the zones are illustrated as flags/markers that identify specific locations where a billboard can be erected as opposed to a geographical area that is a more typical representation of a zone.

Regular City Council Meeting - May 15, 2025

EXHIBIT NO. 3 - EXISTING POTENTIAL BILLBOARD OVERLAY ZONE

The proposed Special Outdoor Advertising Display Area Map (Exhibit No. 4) expands billboard eligibility to areas within 750 feet of the City boundary to enhance key gateways and allows billboards to be approved as part of Specific Plans, integrating them into broader development strategies without requiring additional approval under Section

9.245.030. Exhibit No 3 demonstrates the existing Billboard Overlay Zone map and Exhibit No. 4 demonstrates the updated exhibit.

EXHIBIT NO. 4 - SPECIAL OUTDOOR ADVERTISING DISPLAY AREA MAP (PROPOSED)

Processing Procedure for Billboard Applications
As part of the proposed code changes, a clearer processing procedure is being proposed for the review and approval of billboards. This procedure requires an application for a City agreement with supporting documents to be submitted to the City Manager’s office to be Regular City Council Meeting - May 15, 2025

processed, and City Council action on the Agreement. There is no change to the approval body with the code amendment.

Additionally, the existing Rubidoux Village specific processing procedure is proposed for removal. The existing procedure applies only to billboards in Rubidoux Village. Replacing it with a general citywide process to ensure a consistent application and approval process for billboards in the City.

Administrative Updates to the Municipal Code
Changes are proposed to acknowledge the establishment of a Community Development Department and Planning Division and remove outdated references such as Planning Department. In addition, a change to the Section requiring advertising display companies to submit an inventory report to the City on each fifth anniversary of the effective date of Ordinance No. 2018-03 is recommended to be corrected to Ord. No. 2018-07.

Summary of Zoning Code Amendment
The table below summarizes the proposed amendments, outlining the specific changes , and their intended impact on billboard regulations:

EXHIBIT NO. 5 - SUMMARY TABLE
Category Proposed Changes
Map Clarification Revise the overlay zone map to replace pinpoint markers with geographic boundaries, ensuring a clearer visual representation of where billboards can be placed. This change allows a more flexible evaluation of billboard locations based on current urban conditions.

Special Outdoor
Advertising Display
Areas
Introduce five (5) designated Special Outdoor Advertising Display Areas along major highways and arterial streets, including:
• I- 15 Area
• State Route 60 Area
• Van Buren Blvd. Area
• Mission Blvd. Area
• Limonite Ave. Area
These areas encompass broader geographic regions to allow flexibility for billboard placement and to integrate with surrounding development.

Billboard Placement
Criteria
Require billboards to be located as close as feasible to the street or freeway they serve, but not more than 200 feet away from the nearest edge. This adjustment ensures that billboards are properly oriented for maximum visibility while maintaining flexibility in placement.

Billboard Quantity
Limit
Establish cap of seventeen (17) new billboards within Outdoor Advertising Display Areas. This limit aligns with the number of billboards previously allowed by the Potential Billboard Overlay Zone Map, preventing excessive billboard proliferation while maintaining Regular City Council Meeting - May 15, 2025

Category Proposed Changes
advertisement opportunities.

Expansion of
Billboard Allowance
Allow billboards to be placed within 750 feet of City boundary. This change is intended to enhance key City gateways, improving the visibility of commercial messaging and reinforcing City’s identity at major entry points.

Integration with
Specific Plans
Modify code to permit billboards to be approved as part of Specific Plans without requiring separate approvals under Section 9.245.030. This streamlines approval process, allowing billboards to be integrated into overall design and intent of Specific Plans without additional review.

Processing
Procedure
Establish standardized citywide application process for billboard approvals and eliminate existing application process. The new process requires applicants to submit City Agreement application to City Manager’s Office to be processed for City Council action.

Administrative
Updates
Update code language to reflect current organizational structure by replacing outdated references such as 'Planning Department' with 'Community Development Department and Planning Division'.

Additionally, correct ordinance numbering errors, specifically revising the section requiring advertising display companies to submit inventory reports every five years from 'Ordinance No. 2018-03' to 'Ordinance No. 2018-07'.

NOTICING REQUIREMENTS
Legal advertisements were published in the Press Enterprise on Monday, March 31, 2025. No responses have been received at this time.

ENVIRONMENTAL DETERMINATION
The proposed project is exempt pursuant to section 15061(b) ( 3) common sense exemption of the California Environmental Quality Act (CEQA) being that CEQA only applied to projects, which have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA.

FINANCIAL IMPACT
Costs associated with this project were included in FY 2024/2025 budget for Community Development.

ALTERNATIVES

1. Recommended Action : That the City Council adopt Ordinance No. 2025-xx approving ZCA establishing five Special Outdoor Advertising Display Overlay Areas, modifying the Outdoor Advertising Display Overlay Map, allow ing outdoor Regular City Council Meeting - May 15, 2025

advertising displays within 750 feet of a City boundary, updat ing standards for outdoor advertising displays, and amending the processing procedures for onsite signage in the Rubidoux Town Center, and make a finding of exemption pursuant to the California Environmental Quality Act Section 15061(b)(3).

2. Provide alternative direction to staff.

3. City Council may elect to not adopt the code amendment.

************************** SIGNATURES ON FOLLOWING PAGE********************

Regular City Council Meeting - May 15, 2025

Prepared by:
��
Joe Perez
Assistant City Manager/Community
Development Director
Reviewed by:

Susan Paragas
Director of Finance
Reviewed by:

Peter M. Thorson
City Attorney
-----
--.:::.- www.jurupavalley.org -=======--=-
Submitted by:
-&r1 #-�
Rod B. Butler
City Manager
Reviewed by:

Michael Flad
Assistant City Manager
-- - -- --.

Page I 9
Regular City Council Meeting - May 15, 2025

ATTACHMENTS:

1. Ordinance No. 2025-10

2. Resolution No. PC-2025-05
a. Exhibit A of Resolution No. PC-2025-05: Draft Ordinance i. Exhibit A – Proposed Special Outdoor Advertising Display Overlay Area Map

3. Adopted Ordinance No. 2018-07
a. Exhibit A – Potential Billboard Overlay Map
Regular City Council Meeting - May 15, 2025

ORDINANCE NO. 2025-11

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF JURUPA
VALLEY AMENDING CHAPTER 9.245 OF THE JURUPA VALLEY

MUNICIPAL CODE ESTABLISHING FIVE SPECIAL OUTDOOR

ADVERTISING DISPLAY OVERLAY AREAS AND MODIFYING THE

OUTDOOR ADVERTISING DISPLAY OVERLAY MAP, ALLOWING
OUTDOOR ADVERTISING DISPLAYS WITHIN 750 FEET OF A CITY

BOUNDARY, UPDATING STANDARDS FOR OUTDOOR ADVERTISING

DISPLAYS, AND AMENDING THE PROCESSING PROCEDURES FOR

ONSITE SIGNAGE IN THE RUBIDOUX TOWN CENTER, AND MAKING

A FINDING OF EXEMPTION PURSUANT TO THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT SECTION 15061(B)(3)

THE CITY COUNCIL OF THE CITY OF JURUPA VALLEY DOES ORDAIN AS FOLLOWS:

Section 1. Zoning Code Amendment. The City Council of the City of Jurupa Valley does hereby find, determine, and declare that:
(a) Section 9.245.030 of the Jurupa Valley Municipal Code regulates the location and development standards for outdoor advertising displays. Section 9.245.030 also establishes the Special Outdoor Advertising Display Overlay Areas Zone Map, which is being renamed the Special Outdoor Advertising Display Area Map (“Map”). (b) On January 18, 2024, at a regular City Council meeting, the City Council initiated amendments to the Jurupa Valley Zoning Code to modify the Map. (c) The Zone Code Amendment No. 24006 (ZCA24006) will amend Jurupa Valley Municipal Code Section 9.245.030 to (1) clarify the procedural provisions of the section related to the establishment and relocation of outdoor advertising displays, (2) establish five (5) Special Outdoor Advertising Display Areas running along the City’s major highways and arterial streets, (3) allow outdoor advertising displays within 750 feet of a City boundary, (4) update the Map to clearly illustrate the locations where outdoor advertising displays are located or can be erected within the City, and (5) update the onsite signage regulations for the Rubidoux Town Center (“Zoning Code Amendment”).
(d) Section 9.285.010 of the Jurupa Valley Municipal Code provides that amendments to Title 9 may be initiated by either the Planning Commission or the City Council. (e) Section 9.285.010 of the Jurupa Valley Municipal Code provides that amendments to Title 9 shall be made in accordance with the procedure set forth in Government Code Section 65800 et seq., as now enacted and hereafter amended, and the requirements of Chapter 9.285.
(f) Section 9.285.030 of the Jurupa Valley Municipal Code provides that amendments to Title 9 of the Jurupa Valley Municipal Code that propose to regulate the use of buildings, structures, and land as between industry, business, residents, open space, and other Regular City Council Meeting - May 15, 2025

purposes, and that propose to regulate the use of lots, yards, courts, and other open spaces, shall be adopted in the manner set forth in Section 9.285.040. Further, Government Code Section 65853 provides that an amendment to a zoning ordinance, which amendment proposes to impose any regulations listed in Government Code Section 65850 not theretofore imposed, must be adopted in the manner set forth in Government Code Sections 65854 to 65857, inclusive.

Government Code Section 65850(b) identifies the regulation of signs and outdoor advertising displays.
(g) Section 9.285.040 of the Jurupa Valley Municipal Code provides that the Planning Commission must hold a public hearing on the proposed amendment. After closing the public hearing, the Planning Commission must render its decision within a reasonable time and transmit it to the City Council in the form of a written recommendation, which must contain the reasons for the recommendation. If the Planning Commission does not reach a decision due to a tie vote, that fact must be reported to the City Council and the failure to reach a decision shall be deemed a recommendation against the proposed amendment. (h) Government Code Section 65853 provides that when the legislative body has requested the planning commission to study and report upon an amendment to the zoning ordinance and the planning commission fails to act upon such request within a reasonable time, the legislative body may, by written notice, require the planning commission to render its report within 40 days. Upon receipt of the written notice, the planning commission, if it has not done so, shall conduct the public hearing as required by Section 65854. Failure to so report to the legislative body within the above time period shall be deemed to be approval of the proposed amendment to the zoning ordinance.
(i) Government Code Section 65854 provides that the planning commission shall hold a public hearing on the proposed amendment to a zoning ordinance. Notice of the hearing shall be given pursuant to Government Code Section 65090. (j) Government Code Section 65855 provides that after the hearing, the planning commission shall render its decision in the form of a written recommendation to the legislative body. Such recommendation shall include the reasons for the recommendation, the relationship of the proposed amendment to the general plan, and shall be transmitted to the legislative body in such form and manner as may be specified by the legislative body.

Section 2. Procedural Findings.
(a) The Zoning Code Amendment was processed including, but not limited to a public notice, in the time and manner prescribed by State law and Jurupa Valley Ordinances. (b) On March 20, 2025, legal advertisements were published in the Press Enterprise.
(c) On April 9, 2025, the Planning Commission of the City of Jurupa Valley held a duly noticed public hearing on the proposed Zoning Code Amendment outlined in this Ordinance, at which time all persons interested in the Zoning Code Amendment had the opportunity to address the Planning Commission on these matters. Following the receipt of Regular City Council Meeting - May 15, 2025

public testimony, the Planning Commission closed the public hearing and adopted Resolution No. PC-2025-05 recommending approval of the Zoning Code Amendment. (d) On May 15, 2025, the City Council of the City of Jurupa Valley held a duly noticed public hearing on the proposed Zoning Code Amendment outlined in this Ordinance, at which time all persons interested in the Zoning Code Amendment had the opportunity to address the City Council on these matters. Following the receipt of public testimony, the City Council closed the public hearing.
(e) All legal preconditions to the adoption of this Ordinance have occurred.

Section 3. California Environmental Quality Act Findings. The City Council of the City of Jurupa Valley makes the following environmental findings and determinations in connection with the approval of the project:
(a) Under the California Environmental Quality Act (“CEQA”), and the CEQA Guidelines promulgated thereunder, and the City’s local CEQA Guidelines, Community Development Department Staff has determined that the Zoning Code Amendment is exempt from the requirements of the CEQA and the City’s CEQA Guidelines pursuant to CEQA Guidelines Section 15061(b)(3). This determination is based on the fact that it can be seen with certainty that there is no possibility that the Zoning Code Amendment will have a significant effect on the environment because this amendment will only amend the Jurupa Valley Municipal Code Section

9.245.030 to clarify certain procedural aspects for approving outdoor advertising displays and clearly illustrate the locations within the Special Outdoor Advertising Display Overlay Areas Zone Map or near City boundaries where an outdoor advertising display can be erected or is cu rrently located within the City, and update the procedures for processing onsite signs in the Rubidoux Town Center.
(b) The City Council has reviewed the Community Development Department’s determination of exemption, and based on its independent judgment, concurs with the Staff’s determination of exemption.
(c) The Community Development Director is hereby directed to file a Notice of Exemption with the County Clerk.

Section 4. General Plan Consistency Findings. The City Council hereby finds, as required by the Jurupa Valley Ordinances and applicable state law, that the proposed Zoning Code Amendment is consistent with the City of Jurupa Valley General Plan and each element thereof. The zoning amendment is consistent with the following General Plan Goals and Policies:
(a) ME 7.5 – Offramps and Signs: The amendment supports clean and attractive community gateways by designating Special Outdoor Advertising Display Areas and requiring City Council approval for billboards along scenic corridors. It ensures proper placement of billboards near freeway on/off-ramps while maintaining visual quality at key entry points.

Regular City Council Meeting - May 15, 2025

(b) COS 9.2 – Scenic Values & Visual Compatibility: The amendment limits the number of billboards, requires site-specific evaluations, and mandates that billboards be placed within 200 feet of the freeway or roadway they serve. These measures ensure new signage remains visually subordinate to surrounding natural and agricultural landscapes.
(c) COS 9.1.4 – Billboard Regulations: The amendment updates the Municipal Code to regulate billboard placement along scenic corridors and roadways, maintains City Council oversight, and refines placement standards to minimize visual disruption, aligning with the City's goal of protecting scenic landscapes while allowing strategic signage placement.

Section 5. Amendment of Section 9.245.030. Section 9.245.030, Outdoor Advertising Displays, of the Jurupa Valley Municipal Code is hereby amended in its entirety to read as follows, with additions shown in underlined text and deletions shown in strikethrough text, with all other provisions of Chapter 9.245, Advertising Regulations, remaining unchanged:
“Sec. 9.245.030. Outdoor advertising displays.

A. Outdoor advertising displays permitted in limited areas. No person shall erect, use or maintain an outdoor advertising display in the city except for outdoor advertising displays the meet the following requirements:
(1) Permitted under a relocation agreement pursuant to Section 9.245.030; or (2) Permitted on City owned or controlled property within the a Special Outdoor Advertising Display Overlay Zone Area pursuant to this Section 9.245.030 with a required city agreement approved by the City Council.;
(3) Permitted within 750 feet of the City boundary pursuant to this Section 9.245.030 with a required agreement approved by the City Council; or
(4) Permitted as part of a Specific Plan.

This provision shall not apply to changing of an advertising message or customary maintenance of an existing, lawful nonconforming outdoor advertising display.

B. Display inventory. In order to evaluate and assess outdoor advertising displays within the city, within one hundred eighty (180) days of the effective date of Ordinance No. 2018-037 and on each fifth anniversary thereafter, and upon notice, each display company with outdoor advertising displays within the city shall submit to the Community Development Director, a current Iinventory of the outdoor advertising displays they currently own and/or maintain within the city. Failure to submit a current or accurate inventory shall be deemed to be a separate violation of this chapter.

C. Height adjustments. The owner of an existing outdoor advertising display that complied with all applicable federal, state, and local laws, rules and regulations in effect at the time it was erected may apply for a height adjustment on the form provided by the Planning Community Development Department accompanied by the filing fee established by resolution of the city Council. The Community Development Director shall, within forty- five (45) days of the filing of a complete height adjustment application, approve the height adjustment if the height adjustment standards set forth in subsection D. are met; otherwise, the height adjustment shall be denied.

Regular City Council Meeting - May 15, 2025

D. Height adjustment standards. A height adjustment in excess of the maximum height authorized under this chapter shall be approved if all of the following height adjustment standards are met:

(1) The outdoor advertising display is not an illegal outdoor advertising display; (2) The outdoor advertising display is oriented towards a freeway; (3) The outdoor advertising display is within one hundred (100) feet of the nearest edge of a freeway right-of-way line;
(4) A noise attenuation barrier was fully constructed between the outdoor advertising display and the edge of the freeway after the outdoor advertising display was fully constructed; (5) A line of sight study shows that the noise attenuation barrier prevents the display face of the outdoor advertising display from being completely visible to vehicles in one (1) or more approaching freeway traffic lanes at a point six hundred sixty (660) feet from the outdoor advertising display. The six hundred sixty (660) feet shall be measured from the middle of the display face to the middle of each approaching freeway traffic lane. The line of sight study shall be prepared at the owner's expense in accordance with the Planning Community Development Department’s line of sight study protocol; (6) The maximum height adjustment shall be no more than what is required to make the display face of the outdoor advertising display completely visible to vehicles in all approaching freeway traffic lanes at a point six hundred sixty (660) feet from the display as shown by the line of sight study. In no event, however, shall the maximum height of an outdoor advertising display adjusted under this section exceed a height of forty (40) feet from the roadbed of the adjacent freeway towards which the outdoor advertising display is oriented, or a maximum height of forty (40) feet from the grade on which it is constructed, whichever is greater;
(7) The owner of any outdoor advertising display that obtains a height adjustment pursuant to this section shall also obtain a building permit from the Division of Building and Safety before increasing the height of the outdoor advertising display; and (8) Other than the increase in height, nothing in this section shall be deemed to allow the relocation or enlargement of an existing outdoor advertising display. Nor shall this section be deemed to allow the angle of orientation of the outdoor advertising display to be altered or to allow an increase in the number of display faces on the existing outdoor advertising display.

E. Nonconforming outdoor advertising displays. All outdoor advertising displays that have been legally permitted and maintained under all applicable ordinances and currently in existence are considered nonconforming, and may not be altered, modified, enlarged or relocated in violation of this chapter unless authorized by a relocation agreement.

F. Illegal and abandoned outdoor advertising displays. All illegal outdoor advertising displays and all abandoned outdoor advertising displays shall be removed or brought into conformance with this chapter. In enforcing this chapter as it relates to illegal outdoor advertising displays and abandoned outdoor advertising displays (except for mobile billboard advertising displays, which are governed by notice requirements provided in Section 9.245.070) the notice required to be given to owner of the property shall also be given to:

(1) The owner of the sign, if the identification plate required by California Business and Professions Code Sections 5362 and 5363 is affixed; and Regular City Council Meeting - May 15, 2025

(2) The advertiser, if any, identified on the sign provided the address of the advertiser can reasonably be determined.

G. Relocated outdoor advertising displays. The purpose of relocation agreements is to reduce the overall number of legal nonconforming outdoor advertising displays within the city by allowing relocation of outdoor advertising displays in more suitable locations and to provide more attractive, aesthetically pleasing billboard designs, while reducing the number of outdoor advertising displays throughout the city. Nothing in this chapter shall prevent the city from entering into an outdoor advertising display relocation agreement with the owner of an outdoor advertising display pursuant to California Business and Professions Code Section 5412, under the following circumstances:
(1) Only legal or legal non-conforming outdoor advertising displays are eligible for relocation pursuant to a relocation agreement.
(2) A relocated outdoor advertising display(s) shall not exceed six hundred seventy-two (672) square feet. Any City-approved relocation agreement must include a requirement that the relocation of the outdoor advertising display(s) will be accompanied by a net reduction of billboards within the city at a three (3) to one (1) ratio unless otherwise agreed to by the city for specific locations. Three (3) additional billboards must be permanently removed from locations within the city for each billboard relocated or reconstructed. The legal nonconforming outdoor advertising display that is/are removed shall be deemed removed only when any and all sign face(s), structure, pole(s) and supports are completely removed from the property upon which they were installed.

Unless otherwise provided herein, outdoor advertising displays relocated pursuant to a relocation agreement must comply with all development standards provided in Section

9.245.030H. Relocated outdoor advertising displays may incorporate digital displays.

H. Standards for relocated outdoor advertising displays. Relocated outdoor advertising displays shall comply with the following development standards:

(1) General plan. Outdoor advertising displays shall be consistent with the city's General Plan.
(2) Zoning. Outdoor advertising display(s) permitted under an approved relocation agreement shall be permitted in any commercial, business park, manufacturing or industrial zone as well as within any public right-of-way, provided that the display meets all of the other requirements of the zoning classification and this chapter. Relocated outdoor advertising displays are expressly prohibited in all other zones. Relocated outdoor advertising displays shall be subject to Section 9.245.030J(3), and shall only be relocated to a Special Outdoor Advertising Display Area.
(3) Height. The maximum height of an outdoor advertising display permitted pursuant to a relocation agreement shall not exceed a height of forty-five (45) feet from the roadbed of the adjacent freeway or highway to which the display is oriented, or a maximum height of forty-five (45) feet from the grade on which it is constructed, whichever is greater. (4) Setbacks. A minimum setback from the property line of one (1) foot shall be required. No person shall place, erect, use or maintain any outdoor advertising display located within applicable set back areas under the State Outdoor Advertising Act without first obtaining a valid state outdoor advertising permit.
(5) Poles. A maximum of two (2) steel poles are allowed for support of an outdoor advertising display.

Regular City Council Meeting - May 15, 2025

(6) Roof mounts. No outdoor advertising display shall be affixed on or over the roof of any building and no display shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be considered a parapet.
(7) Number of display faces. No more than two (2) display faces per outdoor advertising display shall be permitted. Only single face, back-to-back and V-type displays shall be allowed provided that they are on the same outdoor advertising structure and provided that the V-type displays have a separation between display faces of not more than twenty- five (25) feet.
(8) Display face size. A relocated outdoor advertising display approved pursuant to a relocation agreement may have a total surface area of up to six hundred seventy-two (672) square feet.
(9) Display movement. No outdoor advertising display shall move or rotate, to display any moving and/or rotating parts. No propellers, flags, or other noise creating devices, and no architectural embellishments which utilize mechanical or natural forces for motion, shall be permitted. Use of daylight reflective materials or electronic message boards using flashing, intermittent or moving light is prohibited, provided, however, that:
(a) Electronic message boards displaying only time and/or temperature for periods of not less than thirty (30) seconds; and
(b) Digital displays meeting all operating regulations identified in the California Business and Professions Code are permitted.
(10) Mobile displays. No person shall place, use, maintain, or otherwise allow a mobile vehicle, trailer, or other advertising display not permanently affixed to the ground to be used as an outdoor advertising display.
(11) Lighting and illumination of displays. An outdoor advertising display may be illuminated, unless otherwise specified, provided that the displays are so constructed that no light bulb, tube, filament, or similar source of illumination is visible beyond the display face. With the exception of digital displays, displays making use of lights to convey the effect of movement or flashing, intermittent, or variable intensity shall not be permitted. Displays shall use the most advanced methods to insure the most energy efficient methods of display illumination.
(12) Spacing. Unless otherwise provided under a relocation agreement pursuant to this Section, no outdoor advertising display shall be located within five hundred (500) feet in any direction from any other outdoor advertising display on the same side of the highway; provided, however, that if in a particular zone a different interval shall be stated, the spacing interval of the particular zone shall prevail. No outdoor advertising display shall be erected within the boundary of any significant resource as defined in Section 9.245.020 of this chapter.
(13) Identification. No person shall place, erect, use or maintain an outdoor advertising display and no outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the outdoor advertising display owner in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without this identification shall be deemed to be placed, erected, and maintained in violation of this section.

Regular City Council Meeting - May 15, 2025

(14) No outdoor advertising display shall create a traffic hazard or impair the line of sight of any person operating a vehicle.
(15) No outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the city in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without the name of the city shall be deemed to be placed, erected, and maintained in violation of this section. (16) Other. Such other provisions as the city and owner shall agree upon.

I. Special outdoor advertising display overlay zone areas. (1) There is hereby created in the city the "Special Outdoor Advertising Display Overlay ZoneAreas." The Special Outdoor Advertising Areas are the following; (a) I-15 Area. Along the I-15 Freeway from the northern City boundary, to the southern City boundary.
(b) State Route 60 Area. Along State Route 60 from the western City Boundary to the eastern City boundary.
(c) Van Buren Boulevard Area. Along Van Buren Boulevard from the western City boundary to the southern City boundary.
(d) Mission Boulevard Area. Along Mission Boulevard from Riverview Drive to the eastern City boundary.
(e) Limonite Avenue Area. Along Limonite Avenue from the western City boundary to Wineville Avenue and along Limonite Avenue from Collins Street to Pedley Road.
(2) There is hereby established the "Special Outdoor Advertising Display Overlay ZoneArea Map." The official "Special Outdoor Advertising Display Overlay ZoneArea Map" shall be on file in the Office of the City Clerk and shall be administratively updated as new outdoor advertising displays are erected in the City, pursuant to an agreement approved by the City Council and a true, correct and complete copy thereof shall be included in the Municipal Code as Exhibit No. 9.245.030I.
(2) The purpose of thisthese zoneareas is to provide locations and development standards for the placement of digital displays on property owned or controlled by the city. (3) Within thea Special Outdoor Advertising Display Overlay ZoneArea any person may erect and use a digital display upon mutual approval of a special digital display pursuant to an agreement with the city approved by the City Council. Unless otherwise provided herein, digital displays pursuant to a special digital display an agreement approved by the City Council must comply with all development standards provided in Section

9.245.030J.

J. Standards for digital displays in a Special Outdoor Advertising Display Overlay ZoneArea or within 750 feet of a City Boundary. Digital displays in a Special Outdoor Advertising Display Overlay ZoneArea or within 750 feet of a City Boundary shall comply with the following development standards:
(1) General plan. Digital displays shall be consistent with the city's General Plan. (2) Location. An outdoor advertising display shall be placed as close to the nearest edge of the main freeway or street right-of-way line of the underlying Special Outdoor Advertising Display Area as feasible and within two hundred (200) feet of the nearest edge of said freeway or street right-of-way line. The outdoor advertising display shall be Regular City Council Meeting - May 15, 2025

designed to serve and be oriented towards the main street or freeway of the underlying Special Outdoor Advertising Display Area, or towards the main street if located within 750 feet of a City boundary.
(3) No more than seventeen (17) outdoor advertising displays shall be placed within the Special Outdoor Advertising Display Areas. Additionally, no more than five (5) outdoor advertising displays shall be permitted within seven-hundred and fifty (750) feet of a City boundary.
(2)(4) Height. The maximum height of a digital display shall not exceed a height of forty-five (45) feet from the roadbed of the adjacent freeway or highway to which the display is oriented, or a maximum height of forty-five (45) feet from the grade on which it is constructed, whichever is greater.
(3)(5) Setbacks. A minimum setback from the property line of one (1) foot shall be required. No person shall place, erect, use or maintain any digital display located within applicable set back areas under the State Outdoor Advertising Act without first obtaining a valid state outdoor advertising permit.
(4)(6) Poles. A maximum of two (2) steel poles are allowed for support of a digital display.
(5)(7) Roof mounts. No digital display shall be affixed on or over the roof of any building and no display shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be considered a parapet.
(6)(8) Number of display faces. No more than two (2) display faces per digital display shall be permitted. Only single face, back-to-back and V-type displays shall be allowed provided that they are on the same outdoor advertising structure and provided that the V- type displays have a separation between display faces of not more than twenty-five (25) feet.
(7)(9) Display face size. A digital display approved pursuant to a special digital display an agreement approved by the City Council may have a total surface area of up to six hundred seventy-two (672) square feet.
(8)(10) Display movement. No outdoor digital display shall move or rotate, to display any moving and/or rotating parts. No propellers, flags, or other noise creating devices, and no architectural embellishments which utilize mechanical or natural forces for motion, shall be permitted. Use of daylight reflective materials or electronic message boards using flashing, intermittent or moving light is prohibited, provided, however, that:
(a) Electronic message boards displaying only time and/or temperature for periods of not less than thirty (30) seconds; and
(b) Digital displays meeting all operating regulations identified in the California Business and Professions Code are permitted.
(9)(11) Mobile Displays. No person shall place, use, maintain, or otherwise allow a mobile vehicle, trailer, or other advertising display not permanently affixed to the ground to be used as part of a digital display.
(10)(12) Lighting and illumination of displays. A digital display shall not use a light bulb, tube, filament, or similar source of illumination is visible beyond the display face. Digital displays shall use the most advanced methods to insure the most energy efficient methods of display illumination.

Regular City Council Meeting - May 15, 2025

(11)(13) Spacing. Unless otherwise provided under a special digital display an agreement approved by the City Council, no digital display shall be located within five hundred (500) feet in any direction from any other outdoor advertising display on the same side of the highway; provided, however, that if in a particular zone a different interval shall be stated, the spacing interval of the particular zone shall prevail. No digital display shall be erected within the boundary of any significant resource as defined in Section 9.245.020 of this chapter.
(12)(14) Identification. No person shall place, erect, use or maintain an outdoor advertising display and no outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the outdoor advertising display owner in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without this identification shall be deemed to be placed, erected, and maintained in violation of this section.
(13)(15) No outdoor advertising display shall create a traffic hazard or impair the line of sight of any person operating a vehicle.
(14)(16) No outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the city in such a manner that the name is visible from the highway.
(15)(17) Other. Such other provisions as the city and owner shall agree upon.

K. Processing Procedure for Outdoor Advertising Displays. (1) Application. No outdoor advertising display(s) shall be placed or erected in the City until an agreement has been approved by the City Council. An application for an agreement shall be made to the City Manager pursuant to Section 9.245.030. to place or erect an outdoor advertising display within a Special Outdoor Advertising Display Area or within 750 feet of the City Boundary. The application shall include the following:
(a) A written description of the proposed outdoor advertising display that includes:
(i)Details of the structure (size, type, and height);
(b) Site plan drawn to scale, including property boundaries, parcel number, address, exact location of outdoor advertising display, adjacent streets, setbacks from property lines and buildings;
(c) Outdoor Advertising Display plans including elevation drawings, overall structure height, display face (square footage of advertising area), materials and construction details, lighting and illumination, structural support details;
(d) Proof of ownership, or site control pursuant to a lease, of the location where the outdoor advertising display is proposed to be located.
(e) Any other items as requested by the City Manager.

KL. Cannabis, alcohol and tobacco products advertising restricted. (1) Pursuant to the authority of California Business and Professions Code Section 21652, persons who are licensed by the state to engage in commercial cannabis activities shall not:
(a) Advertise or market on an outdoor advertising display located on an interstate highway or on a state highway which crosses the California border; Regular City Council Meeting - May 15, 2025

(b) Advertise or market cannabis or cannabis products on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume cannabis or cannabis products;
(c) Publish or disseminate advertising or marketing on an outdoor advertising display concerning cannabis or cannabis products that is attractive to children; or (d) Advertise or market cannabis or cannabis products on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center.

Persons who are not licensed by the state to engage in commercial cannabis activities shall not advertise or market cannabis or cannabis products on an outdoor advertising display. "Cannabis" and "cannabis products" shall have the same means as set forth in California Business and Professions Code Division 10, Chapter 1, Sections 26000— 26001.
(2) No person shall:
(a) Advertise or market alcoholic beverages on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume alcoholic beverages;
(b) Publish or disseminate advertising or marketing of alcoholic beverages concerning tobacco products on an outdoor advertising display that is attractive to children; or (c) Advertise or market alcoholic beverages on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center. "Alcoholic beverages" shall have the same meaning as set forth in California Business and Professions Code Division 9, Chapter 1, Sections 23000—23047. (3) Pursuant to the authority of California Business and Professions Code Section 22961, no person shall:
(a) Advertise or market tobacco products on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume tobacco products;
(b) Publish or disseminate advertising or marketing on an outdoor advertising display concerning tobacco products that is attractive to children; or (c) Advertise or market tobacco products on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center. "Tobacco products" shall have the same meaning as set forth in California Business and Professions Code Division 8.5, Sections 22950—22964. (4) The primary purpose of this section is to promote the health and safety of young people in the community by reducing the illegal consumption and purchase of alcoholic beverages, cannabis and cannabis products and tobacco products by persons not authorized to purchase or use such products. The restrictions on such advertising are narrowly tailored to specifically restrict advertising only in those circumstances and locations likely to influences these protected groups. The city prohibits commercial and medicinal cannabis (marijuana) in the city in Chapter 11.28 of the Jurupa Valley Municipal Code and regulates the location of alcoholic beverage sales in Title 9 of the Jurupa Valley Municipal Code, including Section 9.240.490. California Business and Regular City Council Meeting - May 15, 2025

Professions Code Division 8.5 of the regulations the advertising and promotion of tobacco products to minors.

LM. Enforcement. It shall be unlawful for any person to violate any provision of this chapter or to fail to comply with any provision of this chapter. Any person violating any such provisions or failing to comply with any of the mandatory requirements of this chapter, shall be guilty of a misdemeanor unless the city Attorney elects to prosecute the violation as an infraction. In addition, any person violating the provisions of this chapter shall be subject to the penalties and remedies of Title 1 of this Code, including, without limitation, administrative citations and public nuisance abatement injunctions.

Section 6. Special Outdoor Advertising Display Overlay Area Map. The City Council hereby approves a new Special Outdoor Advertising Display Overlay Area Zone Map pursuant to Jurupa Valley Municipal Code Section 9.245.030, attached hereto as Exhibit A and incorporated herein as though set forth in full. The City Clerk is hereby directed to replace the existing Special Outdoor Advertising Display Overlay Area Zone Map with the new map attached hereto as Exhibit “A”. The Special Outdoor Advertising Display Overlay Area Zone Map shall be administratively updated each time a new outdoor advertising display is erected pursuant to an agreement approved by the City Council.

Section 7. Section 9.245.060, Rubidoux Village Policy Area signs, of Chapter 9.245, Outdoor Displays, of the Jurupa Valley Municipal Code is hereby amended to read as follows, with additions shown in underlined text and deletions shown in strikethrough text, with all other provisions of Chapter 9.245 remaining unchanged:
“Sec. 9.245.060. Rubidoux Village Policy AreaTown Center signs.

General provisions for advertising signs within the Rubidoux Village Policy Area of the Jurupa Area PlanTown Center. No person shall erect an on-site advertising structure or sign in the designated Rubidoux Village Policy Area of the Jurupa Area PlanTown Center and zoned as Rubidoux Village-Commercial (R-VC) that is in violation of the provisions contained within any specific zone classification in this chapter or that is in violation of the following provisions. (1) Commercial signs.
(a) All signs must be mounted on freestanding ground-mounted supports, supported from elements in the landscape such as arbors and arcades, or anchored to the building either with surface mounts, or suspended from walls or ceilings. No roof mounted structures are permitted. Standard pole mounted signs are not permitted. (b) Illuminated signs may be used within the Rubidoux-Village Commercial Zone of the Rubidoux Village Policy Area Town Center boundaries of the Jurupa Community Plan. Illuminated signs are permitted under the following criteria:
(i) Internal illumination for text, background or both. (ii) External illumination that does not spill over onto adjacent property or over public rights-of-way so as to cause a nuisance or a hazard.
(iii)Neon type signs in which the sign text and/or graphic design is made up on fluorescent tubes.
(iv) All conduits and raceways must be concealed unless appropriate to the architectural design of the sign and its support structure.

Regular City Council Meeting - May 15, 2025

(c) Murals and artwork as signage. Murals and other works of art intended to serve as signage to identify, locate or list the goods and/or services provided must comply with the standards of this chapter.
(d) Projecting signs, cantilevered or supported from a building wall or other structural support may be double sided; however, only one side will be counted in calculating allowable sign area.
(e) Landmark identification. These identifying elements of building architecture or of the landscape are unique features in the urbanscape of the public street. Landmarks are significant only in relation to their unique identity and limited use:
(i) Landmark identification is intended to announce a special place and may not be used for product or service advertising.
(ii) Where architectural or landscape landmarks are created on private property, signage may be affixed or suspended.
(iii)When permitted signage is affixed to a landmark structure, the sign must remain below the eave, cornice, or parapet cap of the structure and in no case may it project over or above the roof plane. In this circumstance, the height limit is determined by the approved height of the landmark structure. Exception: When the landmark structure is higher than an adjoining roof, a permitted sign may project over the lower roof.
(iv) A landmark architectural element may be used as a double or triple sided sign support and will count only as a single sign.
(f) It is required that primary and secondary identification signs, whether freestanding or attached to the building, be designed as a thematically appropriate and compatible component of the building design or of the landscape architecture. Materials, details and colors must be compatible with and appropriate in terms of the overall design of the building's architecture.
(g) Copy is limited to the name of the business, a logo or logotype, and standard subtext associated with the name of the business of the logo/logotype and limited to a simple recitation of the general goods or services is not permitted. (h) Posters and other temporary signage may not be permanently affixed to any exterior portion of the buildings or the landscape.
(i) Notwithstanding the requirements of the underlying zoning ordinances for the zone classifications, freestanding signs may be placed in setback areas. (j) Commercial buildings shall display at least one street address sign visible from the adjoining streets with numerals/letters a minimum of four (4) inches high. (k) No standard signs such as franchise, major brand or corporate signs, which have not been modified or specifically designed to meet the requirements of this chapter shall be permitted.
(2) Shopping center signs. A shopping center is defined as a minimum six (6) acre development under single ownership or development control having as anchor tenant(s) a major retail user(s).
(a) Primary identification signs. These are used as the primary identification of the entire shopping center. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs is limited to one (1) per site.

Regular City Council Meeting - May 15, 2025

(i) Freestanding. Limited in area to one hundred and twenty (120) square feet or a maximum of one-quarter ¼ of one (1) percent of the approved building area not to exceed two hundred (200) square feet and not to exceed twenty (20) feet in height.
(ii) Building mounted. Limited to one hundred and twenty (120) square feet in area. (b) Secondary identification signs. These signs serve the same purpose as the primary signs except that they may be located along local streets and alleys. The total number of signs per site is limited to one (1) per street frontage for each local street faced by the building.
(i) Freestanding. Limited to forty (40) square feet in area and may not exceed twelve (12) feet in height.
(ii) Building mounted. Limited to forty (40) square feet in area. (3) Large project identification signs. To be regarded as a large project, a project must meet the following criteria: The parcel or combination of parcels must be a minimum of twenty thousand (20,000) square feet; gross tenant space must be a minimum of twelve thousand (12,000) square feet and there must be a minimum of five (5) lease/tenant spaces. (a) Primary identification. These are used as the primary identification of an entire project or complex of buildings. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs per site is limited to one (1) per street frontage. (i) Freestanding. Limited to one hundred and twenty (120) square feet in area and may not exceed sixteen (16) feet in height.
(ii) Building mounted. Limited to eighty (80) square feet in area. (b) Secondary identification. The regulations for shopping center secondary identification signage apply.
(4) Small project identification signs.
(a) Primary identification. These are used as the primary identification of an entire project or complex of buildings. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs per site is limited to one (1) per street frontage. (i) Freestanding. Limited to eighty (80) square feet in area and may not exceed sixteen (16) feet in height.
(ii) Building mounted. Limited to eighty (80) square feet in area. (b) Secondary identification. The regulations for shopping center secondary identification signage apply.
(5) Single tenant buildings and major tenant identification signs. Copy is limited to the name of the business, the business owners, the logo or logotype, and a standard subtext associated with the name of the business or the logo/logotype. The total number of signs per site is limited to one per frontage for each local street or alley faced by the building or project. However, one additional sign is permitted per frontage facing an enclosed court not visible from a public street.
(a) Freestanding. Limited to forty (40) square feet in area and may not exceed twelve (12) feet in height.
(b) Building mounted. Limited to forty (40) square feet in area.

Regular City Council Meeting - May 15, 2025

(6) Minor tenants identification signs. Copy is limited to the name of the business, the business owners, the logo or logotype, and a standard subtext associated with the name of the business or the logo/logotype.
(a) Freestanding or building mounted. Limited to ten (10) square feet in area. (b) Number of signs. Limited to one (1); except corner suites and spaces may have one (1) additional sign to be displayed on the alternate frontage, and one (1) additional sign is permitted per frontage facing an enclosed court not visible from a public street.
(c) Tenant spaces set back under loggias or similar architectural features that serve as pedestrian ways may use one (1) additional sign either on the exterior face of the building (or suspended perpendicular to the building) or under the loggia either building mounted or suspended.
(7) Door and window tenant identification signs. For individual office and small shape identification: These signs are permitted in addition to all other permitted sign under this section and are mounted or installed on windows and doors visible to passersby. (a) Business name identification. Limited to two (2) square feet in area. (b) Addresses and suite numbers. Limited to one (1) square foot in area. (c) If installed immediately adjacent to the primary entry, this sign may be mounted on the building.
(8) Special purpose signs.
(a) Locator boards and tenant directories. Kiosks and freestanding slab type directories are considered architectural features and must comply with the provisions of this section and the development standards of the zone classification for the property.

Building mounted sign boxes or slab type directories need only meet the provisions of this section.
(i) Signs are limited to twelve (12) square feet per face. (ii) Signs shall be designed as a component part of the building design or of the landscape architecture. Materials, details and colors must be compatible with an appropriate in terms of the overall design of the complex. (b) Flagpoles, banners and flags. Banners and flags are permitted as follows:
(i) The manner of suspension or support must be compatible with the architectural character of the buildings or the landscape theme.
(ii) No single flag or banner shall exceed sixty-four (64) square feet nor shall the length exceed fifteen (15) feet.
(iii)Flag poles are not permitted to exceed seventy (70) feet in height. (iv) The copy or message on the flag/banner may be any permitted under the provisions of subsection (7) of this section.
(v) Banners suspended between buildings must be secured per California Building Code requirements and adequately secured against wind and gravity loads. (vi) Flags and banners are to be permanent features of the project. No temporary flags or banners are permitted.
(c) Special event and sale signage. Special event and sale signage is intended to be temporary, mobile and of short duration.
(i) The signs may be window mounted or painted for no more than three (3) weeks prior to and during the event; thereafter, the sign must be removed within three (3) working days.

Regular City Council Meeting - May 15, 2025

(ii) These signs may be mounted on kiosks, slabs or wall-mounted announcement boards.
(iii)Temporary freestanding signs created specifically to announce an event or a sale are limited to eight (8) square feet in area and may be double sided. (d) Public facilities identification and directional signs. Special signs for bathrooms, wheelchair access, elevators, telephones, etc., are limited to two (2) square feet; providing, however, that nothing in this chapter is to be construed to contravene the dictates of federal or state legislation with regard to signage for the handicapped. (e) Directional signs for access and loading. These directional and instructional signs are limited to four (4) square feet per sign and must be located so that those requiring the directions can easily find them.
(f) Court name signs.
(i) Limited to twenty (20) square feet per sign.
(ii) Limited to one (1) sign for each point of access from public right-of-ways. (9) Future facilities signs. These signs are intended to announce the impending development of a facility. They may be freestanding or building mounted. (a) Maximum size. Thirty-two (32) square feet in a four (4) foot by eight (8) foot panel. (b) Refer to the "Rubidoux Village Design Workbook" for the design, color and font specifications for the header and footer bands.
(i) Copy is limited to the name of the future facility, logo/logotype, the subtext description of the project, the developer(s), lender, architect, landscape architect and/or engineer and major tenants, the proposed time of opening and a contact name and telephone number to pre-leasing information.
(ii) Maximum height. Ten (10) feet.
(iii)When smaller signs are utilized, the required header and footer bands must be proportionately sized and incorporated.
(10) Project construction signs.
(1) Maximum size. Thirty-two (32) square feet in a four (4) foot by eight (8) foot panel. (2) Refer to the "Rubidoux Village Design Workbook" for the design, color and font specifications for the header and footer bands.
(i) Copy is limited to the name of the future facility, logo/logotype, the subtext description of the project, the developer(s), the general contractor, the lender, the architect, landscape and/or engineer and major tenants, the proposed time of opening and a contact name and telephone number to pre-leasing information. (ii) Maximum height. Ten (10) feet.
(iii)When smaller signs are utilized, the required header and footer bands must be proportionately sized and incorporated.
(11) Sign materials. Signs may be constructed of the following materials:
(a) Neon. Neon tube lighting, particularly that of an artistic nature, reflecting the new technology and shaping methods of the medium. Restricted to the Rubidoux Village Commercial area Town Center only.
(b) Wood. Laser carved, sand blasted and built-up wooden signs, particularly those hanging from wall or ceiling brackets and receiving spotlight illumination. (c) Metal, brass, copper, gold plate and brushed metal signs. Either plaques or individual letters.

Regular City Council Meeting - May 15, 2025

(d) Wood letters. Wood letters and numbers may be used in locations that are sheltered from the weather.
(e) Painting signs. Hand painted signs on walls, wood or other backing material, mounted or freestanding.
(f) Plastic, acrylic and other synthetic materials. Plastic sign bands used in connection with a larger sign board or glazed sign box.
(g) Concrete. Concrete may be used as a primary sign material and may be either natural or tinted in color. Any surface treatment consistent with the design of the project and the "Rubidoux Village Design Workbook" may be used. When used as a base or structural support material, the design and finish treatment must be consistent with the overall design statement of the project's architecture. (h) Banner and flag material. Banners and flags must be of all-weather fabric treated to withstand both water and solar exposure. Treated canvas, sail cloth and woven nylon are acceptable examples. Samples of the materials must accompany the sign permit application.
(12) Application and pProcessing procedure for Rubidoux Town Center. (a) For applications within the Rubidoux Village Policy Area of the Jurupa Area PlanTown Center, approval of the design and location of said sign shall be obtained from the city Manager or designee before the application will be accepted for processing by from the city Planning Department Community Development Director. (b) No outdoor advertising sign(s) and/or structure(s) shall be placed or erected until an application has been approved by the County Economic Development Agency, and a permit issued by the city Community Development Director on the form provided by the city Planning Department accompanied by the filing fee set forth in Ordinance No. 671 and meeting the requirements of Section 9.240.330 . (c)(b) Said application shall include any filing fee and such information and documents as may be required by the Community Development Director, in addition to the following:
(i) consist of five (5) copies of a site development permit plan drawn to scale, containing the name, address or telephone number of the applicant, and a general description of the property and/or structure upon which the outdoor advertising sign(s) and/or structure(s) are proposed to be placed.
(ii) The site development permit plan shall show the precise location, type, and size of the proposed outdoor advertising sign(s) and/or structure(s), all property lines, zoning, and the dimension, location of and distance to the nearest building, public and private roads, and other rights-of-way, building setback lines, and specifically planned future road right-of-way lines, and any and all other information required in such a manner that the proposed sign(s) and/or structure(s) may be readily ascertained, identified, and evaluated.
(13) Approvals and modifications. The design of all signs for specific projects must accompany the principal use application for site development permit review, conditional use permit, or building permit, depending on the nature and size of the proposed project. (a) Modification. Where a modification is requested that does not exceed a ten (10) percent deviation from the standards contained in this section, the Community Development Director shall review and approve the request with or without conditions. There shall be a ten (10) day appeal period from the date of the Regular City Council Meeting - May 15, 2025

Community Development Director's decision which shall then be heard before the Planning Commission within forty-five (45) calendar days of the date of appeal. A public hearing is not required for the appeal.
(b) Amendment to the Rubidoux Village Policy Area Sign Program. Any amendment to the "Rubidoux Village Design Workbook" requiring the sign program shall be reflected in this section.
(c) A specific plan or large project that seeks to adopt its own sign program may do so.

The proposed specific plan project must be compatible with and clearly related to the regulations of this chapter and specific findings must be so made.

Section 8. Severability. If any sentence, clause or phrase of this ordinance is for any reason held to be unconstitutional or otherwise invalid, such decision shall not affect the validity of the remaining provisions of this ordinance. The City Council hereby declares that it would have passed this ordinance and each sentence, clause or phrase thereof irrespective of the fact that any one or more sentences, clauses or phrases be declared unconstitutional or otherwise invalid.

Section 8. Effect of Ordinance. This ordinance is intended to supersede any ordinance or resolution of the County of Riverside adopted by reference by the City of Jurupa Valley in conflict with the terms of this ordinance.

Section 5. Certification. The city clerk of the City of Jurupa Valley shall certify to the passage and adoption of this ordinance and shall cause the same to be published or posted in the manner required by law.

Section 6. Effective Date. This ordinance shall take effect on the date provided in government code section 36937.

PASSED, APPROVED, AND ADOPTED by the City Council of the City of Jurupa Valley on this 15 day of May, 2025.

Brian Berkson
Mayor

ATTEST:

Evelyne Ssenkoloto
Interim City Clerk

Regular City Council Meeting - May 15, 2025

CERTIFICATION

STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss.

CITY OF JURUPA VALLEY )
I, Evelyne Ssenkoloto, Interim City Clerk of the City of Jurupa Valley, do hereby certify that the foregoing Ordinance No. 2025-11 was duly introduced at a meeting of the City Council of the City of Jurupa Valley on the 15 day of May, 2025, and thereafter at a regular meeting held on the 5th day of June, 2025, it was duly passed and adopted by the following vote of the City Council:

AYES:

NOES:

ABSENT:

ABSTAIN:

IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Jurupa Valley, California, this 5th day of June, 2025. ________________________________
Evelyne Ssenkoloto, Interim City Clerk
City of Jurupa Valley

Regular City Council Meeting - May 15, 2025

Attachment No. 1
Proposed Billboard Ordinance
Regular City Council Meeting - May 15, 2025

ORDINANCE NO. 2025-___

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF JURUPA
VALLEY AMENDING CHAPTER 9.245 OF THE JURUPA VALLEY

MUNICIPAL CODE ESTABLISHING FIVE SPECIAL OUTDOOR

ADVERTISING DISPLAY OVERLAY AREAS AND MODIFYING THE

OUTDOOR ADVERTISING DISPLAY OVERLAY MAP, ALLOWING
OUTDOOR ADVERTISING DISPLAYS WITHIN 750 FEET OF A CITY

BOUNDARY, UPDATING STANDARDS FOR OUTDOOR ADVERTISING

DISPLAYS, AND AMENDING THE PROCESSING PROCEDURES FOR

ONSITE SIGNAGE IN THE RUBIDOUX TOWN CENTER, AND MAKING

A FINDING OF EXEMPTION PURSUANT TO THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT SECTION 15061(B)(3)

THE CITY COUNCIL OF THE CITY OF JURUPA VALLEY DOES ORDAIN AS FOLLOWS:

Section 1. Zoning Code Amendment. The City Council of the City of Jurupa Valley does hereby find, determine, and declare that:
(a) Section 9.245.030 of the Jurupa Valley Municipal Code regulates the location and development standards for outdoor advertising displays. Section 9.245.030 also establishes the Special Outdoor Advertising Display Overlay Areas Zone Map, which is being renamed the Special Outdoor Advertising Display Area Map (“Map”). (b) On January 18, 2024, at a regular City Council meeting, the City Council initiated amendments to the Jurupa Valley Zoning Code to modify the Map. (c) The Zone Code Amendment No. 24006 (ZCA24006) will amend Jurupa Valley Municipal Code Section 9.245.030 to (1) clarify the procedural provisions of the section related to the establishment and relocation of outdoor advertising displays, (2) establish five (5) Special Outdoor Advertising Display Areas running along the City’s major highways and arterial streets, (3) allow outdoor advertising displays within 750 feet of a City boundary, (4) update the Map to clearly illustrate the locations where outdoor advertising displays are located or can be erected within the City, and (5) update the onsite signage regulations for the Rubidoux Town Center (“Zoning Code Amendment”).
(d) Section 9.285.010 of the Jurupa Valley Municipal Code provides that amendments to Title 9 may be initiated by either the Planning Commission or the City Council. (e) Section 9.285.010 of the Jurupa Valley Municipal Code provides that amendments to Title 9 shall be made in accordance with the procedure set forth in Government Code Section 65800 et seq., as now enacted and hereafter amended, and the requirements of Chapter 9.285.
(f) Section 9.285.030 of the Jurupa Valley Municipal Code provides that amendments to Title 9 of the Jurupa Valley Municipal Code that propose to regulate the use of buildings, structures, and land as between industry, business, residents, open space, and other Regular City Council Meeting - May 15, 2025

purposes, and that propose to regulate the use of lots, yards, courts, and other open spaces, shall be adopted in the manner set forth in Section 9.285.040. Further, Government Code Section 65853 provides that an amendment to a zoning ordinance, which amendment proposes to impose any regulations listed in Government Code Section 65850 not theretofore imposed, must be adopted in the manner set forth in Government Code Sections 65854 to 65857, inclusive.

Government Code Section 65850(b) identifies the regulation of signs and outdoor advertising displays.
(g) Section 9.285.040 of the Jurupa Valley Municipal Code provides that the Planning Commission must hold a public hearing on the proposed amendment. After closing the public hearing, the Planning Commission must render its decision within a reasonable time and transmit it to the City Council in the form of a written recommendation, which must contain the reasons for the recommendation. If the Planning Commission does not reach a decision due to a tie vote, that fact must be reported to the City Council and the failure to reach a decision shall be deemed a recommendation against the proposed amendment. (h) Government Code Section 65853 provides that when the legislative body has requested the planning commission to study and report upon an amendment to the zoning ordinance and the planning commission fails to act upon such request within a reasonable time, the legislative body may, by written notice, require the planning commission to render its report within 40 days. Upon receipt of the written notice, the planning commission, if it has not done so, shall conduct the public hearing as required by Section 65854. Failure to so report to the legislative body within the above time period shall be deemed to be approval of the proposed amendment to the zoning ordinance.
(i) Government Code Section 65854 provides that the planning commission shall hold a public hearing on the proposed amendment to a zoning ordinance. Notice of the hearing shall be given pursuant to Government Code Section 65090. (j) Government Code Section 65855 provides that after the hearing, the planning commission shall render its decision in the form of a written recommendation to the legislative body. Such recommendation shall include the reasons for the recommendation, the relationship of the proposed amendment to the general plan, and shall be transmitted to the legislative body in such form and manner as may be specified by the legislative body.

Section 2. Procedural Findings.
(a) The Zoning Code Amendment was processed including, but not limited to a public notice, in the time and manner prescribed by State law and Jurupa Valley Ordinances. (b) On March 20, 2025, legal advertisements were published in the Press Enterprise.
(c) On April 9, 2025, the Planning Commission of the City of Jurupa Valley held a duly noticed public hearing on the proposed Zoning Code Amendment outlined in this Ordinance, at which time all persons interested in the Zoning Code Amendment had the opportunity to address the Planning Commission on these matters. Following the receipt of Regular City Council Meeting - May 15, 2025

public testimony, the Planning Commission closed the public hearing and adopted Resolution No. PC-2025-05 recommending approval of the Zoning Code Amendment. (d) On May 15, 2025, the City Council of the City of Jurupa Valley held a duly noticed public hearing on the proposed Zoning Code Amendment outlined in this Ordinance, at which time all persons interested in the Zoning Code Amendment had the opportunity to address the City Council on these matters. Following the receipt of public testimony, the City Council closed the public hearing.
(e) All legal preconditions to the adoption of this Ordinance have occurred.

Section 3. California Environmental Quality Act Findings. The City Council of the City of Jurupa Valley makes the following environmental findings and determinations in connection with the approval of the project:
(a) Under the California Environmental Quality Act (“CEQA”), and the CEQA Guidelines promulgated thereunder, and the City’s local CEQA Guidelines, Community Development Department Staff has determined that the Zoning Code Amendment is exempt from the requirements of the CEQA and the City’s CEQA Guidelines pursuant to CEQA Guidelines Section 15061(b)(3). This determination is based on the fact that it can be seen with certainty that there is no possibility that the Zoning Code Amendment will have a significant e ffect on the environment because this amendment will only amend the Jurupa Valley Municipal Code Section

9.245.030 to clarify certain procedural aspects for approving outdoor advertising displays and clearly illustrate the locations within the Special Outdoor Advertising Display Overlay Areas Zone Map or near City boundaries where an outdoor advertising display can be erected or is cu rrently located within the City, and update the procedures for processing onsite signs in the Rubidoux Town Center.
(b) The City Council has reviewed the Community Development Department’s determination of exemption, and based on its independent judgment, concurs with the Staff’s determination of exemption.
(c) The Community Development Director is hereby directed to file a Notice of Exemption with the County Clerk.

Section 4. General Plan Consistency Findings. The City Council hereby finds, as required by the Jurupa Valley Ordinances and applicable state law, that the proposed Zoning Code Amendment is consistent with the City of Jurupa Valley General Plan and each element thereof. The zoning amendment is consistent with the following General Plan Goals and Policies:
(a) ME 7.5 – Offramps and Signs: The amendment supports clean and attractive community gateways by designating Special Outdoor Advertising Display Areas and requiring City Council approval for billboards along scenic corridors. It ensures proper placement of billboards near freeway on/off-ramps while maintaining visual quality at key entry points.

Regular City Council Meeting - May 15, 2025

(b) COS 9.2 – Scenic Values & Visual Compatibility: The amendment limits the number of billboards, requires site-specific evaluations, and mandates that billboards be placed within 200 feet of the freeway or roadway they serve. These measures ensure new signage remains visually subordinate to surrounding natural and agricultural landscapes.
(c) COS 9.1.4 – Billboard Regulations: The amendment updates the Municipal Code to regulate billboard placement along scenic corridors and roadways, maintains City Council oversight, and refines placement standards to minimize visual disruption, aligning with the City's goal of protecting scenic landscapes while allowing strategic signage placement.

Section 5. Amendment of Section 9.245.030. Section 9.245.030, Outdoor Advertising Displays, of the Jurupa Valley Municipal Code is hereby amended in its entirety to read as follows, with additions shown in underlined text and deletions shown in strikethrough text, with all other provisions of Chapter 9.245, Advertising Regulations, remaining unchanged:
“Sec. 9.245.030. Outdoor advertising displays.

A. Outdoor advertising displays permitted in limited areas. No person shall erect, use or maintain an outdoor advertising display in the city except for outdoor advertising displays the meet the following requirements:
(1) Permitted under a relocation agreement pursuant to Section 9.245.030; or (2) Permitted on City owned or controlled property within the a Special Outdoor Advertising Display Overlay Zone Area pursuant to this Section 9.245.030 with a required city agreement approved by the City Council.;
(3) Permitted within 750 feet of the City boundary pursuant to this Section 9.245.030 with a required agreement approved by the City Council; or
(4) Permitted as part of a Specific Plan.

This provision shall not apply to changing of an advertising message or customary maintenance of an existing, lawful nonconforming outdoor advertising display.

B. Display inventory. In order to evaluate and assess outdoor advertising displays within the city, within one hundred eighty (180) days of the effective date of Ordinance No. 2018-037 and on each fifth anniversary thereafter, and upon notice, each display company with outdoor advertising displays within the city shall submit to the Community Development Director, a current Iinventory of the outdoor advertising displays they currently own and/or maintain within the city. Failure to submit a current or accurate inventory shall be deemed to be a separate violation of this chapter.

C. Height adjustments. The owner of an existing outdoor advertising display that complied with all applicable federal, state, and local laws, rules and regulations in effect at the time it was erected may apply for a height adjustment on the form provided by the Planning Community Development Department accompanied by the filing fee established by resolution of the city Council. The Community Development Director shall, within forty- five (45) days of the filing of a complete height adjustment application, approve the height adjustment if the height adjustment standards set forth in subsection D. are met; otherwise, the height adjustment shall be denied.

Regular City Council Meeting - May 15, 2025

D. Height adjustment standards. A height adjustment in excess of the maximum height authorized under this chapter shall be approved if all of the following height adjustment standards are met:
(1) The outdoor advertising display is not an illegal outdoor advertising display; (2) The outdoor advertising display is oriented towards a freeway; (3) The outdoor advertising display is within one hundred (100) feet of the nearest edge of a freeway right-of-way line;
(4) A noise attenuation barrier was fully constructed between the outdoor advertising display and the edge of the freeway after the outdoor advertising display was fully constructed; (5) A line of sight study shows that the noise attenuation barrier prevents the display face of the outdoor advertising display from being completely visible to vehicles in one (1) or more approaching freeway traffic lanes at a point six hundred sixty (660) feet from the outdoor advertising display. The six hundred sixty (660) feet shall be measured from the middle of the display face to the middle of each approaching freeway traffic lane. The line of sight study shall be prepared at the owner's expense in accordance with the Planning Community Development Department’s line of sight study protocol; (6) The maximum height adjustment shall be no more than what is required to make the display face of the outdoor advertising display completely visible to vehicles in all approaching freeway traffic lanes at a point six hundred sixty (660) feet from the display as shown by the line of sight study. In no event, however, shall the maximum height of an outdoor advertising display adjusted under this section exceed a height of forty (40) feet from the roadbed of the adjacent freeway towards which the outdoor advertising display is oriented, or a maximum height of forty (40) feet from the grade on which it is constructed, whichever is greater;
(7) The owner of any outdoor advertising display that obtains a height adjustment pursuant to this section shall also obtain a building permit from the Division of Building and Safety before increasing the height of the outdoor advertising display; and (8) Other than the increase in height, nothing in this section shall be deemed to allow the relocation or enlargement of an existing outdoor advertising display. Nor shall this section be deemed to allow the angle of orientation of the outdoor advertising display to be altered or to allow an increase in the number of display faces on the existing outdoor advertising display.

E. Nonconforming outdoor advertising displays. All outdoor advertising displays that have been legally permitted and maintained under all applicable ordinances and currently in existence are considered nonconforming, and may not be altered, modified, enlarged or relocated in violation of this chapter unless authorized by a relocation agreement.

F. Illegal and abandoned outdoor advertising displays. All illegal outdoor advertising displays and all abandoned outdoor advertising displays shall be removed or brought into conformance with this chapter. In enforcing this chapter as it relates to illegal outdoor advertising displays and abandoned outdoor advertising displays (except for mobile billboard advertising displays, which are governed by notice requirements provided in Section 9.245.070) the notice required to be given to owner of the property shall also be given to:
(1) The owner of the sign, if the identification plate required by California Business and Professions Code Sections 5362 and 5363 is affixed; and Regular City Council Meeting - May 15, 2025

(2) The advertiser, if any, identified on the sign provided the address of the advertiser can reasonably be determined.

G. Relocated outdoor advertising displays. The purpose of relocation agreements is to reduce the overall number of legal nonconforming outdoor advertising displays within the city by allowing relocation of outdoor advertising displays in more suitable locations and to provide more attractive, aesthetically pleasing billboard designs, while reducing the number of outdoor advertising displays throughout the city. Nothing in this chapter shall prevent the city from entering into an outdoor advertising display relocation agreement with the owner of an outdoor advertising display pursuant to California Business and Professions Code Section 5412, under the following circumstances:
(1) Only legal or legal non-conforming outdoor advertising displays are eligible for relocation pursuant to a relocation agreement.
(2) A relocated outdoor advertising display(s) shall not exceed six hundred seventy-two (672) square feet. Any City-approved relocation agreement must include a requirement that the relocation of the outdoor advertising display(s) will be accompanied by a net reduction of billboards within the city at a three (3) to one (1) ratio unless otherwise agreed to by the city for specific locations. Three (3) additional billboards must be permanently removed from locations within the city for each billboard relocated or reconstructed. The legal nonconforming outdoor advertising display that is/are removed shall be deemed removed only when any and all sign face(s), structure, pole(s) and supports are completely removed from the property upon which they were installed.

Unless otherwise provided herein, outdoor advertising displays relocated pursuant to a relocation agreement must comply with all development standards provided in Section

9.245.030H. Relocated outdoor advertising displays may incorporate digital displays.

H. Standards for relocated outdoor advertising displays. Relocated outdoor advertising displays shall comply with the following development standards:
(1) General plan. Outdoor advertising displays shall be consistent with the city's General Plan.
(2) Zoning. Outdoor advertising display(s) permitted under an approved relocation agreement shall be permitted in any commercial, business park, manufacturing or industrial zone as well as within any public right-of-way, provided that the display meets all of the other requirements of the zoning classification and this chapter. Relocated outdoor advertising displays are expressly prohibited in all other zones. Relocated outdoor advertising displays shall be subject to Section 9.245.030J(3), and shall only be relocated to a Special Outdoor Advertising Display Area.
(3) Height. The maximum height of an outdoor advertising display permitted pursuant to a relocation agreement shall not exceed a height of forty-five (45) feet from the roadbed of the adjacent freeway or highway to which the display is oriented, or a maximum height of forty-five (45) feet from the grade on which it is constructed, whichever is greater. (4) Setbacks. A minimum setback from the property line of one (1) foot shall be required. No person shall place, erect, use or maintain any outdoor advertising display located within applicable set back areas under the State Outdoor Advertising Act without first obtaining a valid state outdoor advertising permit.
(5) Poles. A maximum of two (2) steel poles are allowed for support of an outdoor advertising display.

Regular City Council Meeting - May 15, 2025

(6) Roof mounts. No outdoor advertising display shall be affixed on or over the roof of any building and no display shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be considered a parapet.
(7) Number of display faces. No more than two (2) display faces per outdoor advertising display shall be permitted. Only single face, back-to-back and V-type displays shall be allowed provided that they are on the same outdoor advertising structure and provided that the V-type displays have a separation between display faces of not more than twenty- five (25) feet.
(8) Display face size. A relocated outdoor advertising display approved pursuant to a relocation agreement may have a total surface area of up to six hundred seventy-two (672) square feet.
(9) Display movement. No outdoor advertising display shall move or rotate, to display any moving and/or rotating parts. No propellers, flags, or other noise creating devices, and no architectural embellishments which utilize mechanical or natural forces for motion, shall be permitted. Use of daylight reflective materials or electronic message boards using flashing, intermittent or moving light is prohibited, provided, however, that:
(a) Electronic message boards displaying only time and/or temperature for periods of not less than thirty (30) seconds; and
(b) Digital displays meeting all operating regulations identified in the California Business and Professions Code are permitted.
(10) Mobile displays. No person shall place, use, maintain, or otherwise allow a mobile vehicle, trailer, or other advertising display not permanently affixed to the ground to be used as an outdoor advertising display.
(11) Lighting and illumination of displays. An outdoor advertising display may be illuminated, unless otherwise specified, provided that the displays are so constructed that no light bulb, tube, filament, or similar source of illumination is visible beyond the display face. With the exception of digital displays, displays making use of lights to convey the effect of movement or flashing, intermittent, or variable intensity shall not be permitted. Displays shall use the most advanced methods to insure the most energy efficient methods of display illumination.
(12) Spacing. Unless otherwise provided under a relocation agreement pursuant to this Section, no outdoor advertising display shall be located within five hundred (500) feet in any direction from any other outdoor advertising display on the same side of the highway; provided, however, that if in a particular zone a different interval shall be stated, the spacing interval of the particular zone shall prevail. No outdoor advertising display shall be erected within the boundary of any significant resource as defined in Section 9.245.020 of this chapter.
(13) Identification. No person shall place, erect, use or maintain an outdoor advertising display and no outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the outdoor advertising display owner in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without this identification shall be deemed to be placed, erected, and maintained in violation of this section.

Regular City Council Meeting - May 15, 2025

(14) No outdoor advertising display shall create a traffic hazard or impair the line of sight of any person operating a vehicle.
(15) No outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the city in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without the name of the city shall be deemed to be placed, erected, and maintained in violation of this section. (16) Other. Such other provisions as the city and owner shall agree upon.

I. Special outdoor advertising display overlay zone areas. (1) There is hereby created in the city the "Special Outdoor Advertising Display Overlay ZoneAreas." The Special Outdoor Advertising Areas are the following; (a) I-15 Area. Along the I-15 Freeway from the northern City boundary, to the southern City boundary.
(b) State Route 60 Area. Along State Route 60 from the western City Boundary to the eastern City boundary.
(c) Van Buren Boulevard Area. Along Van Buren Boulevard from the western City boundary to the southern City boundary.
(d) Mission Boulevard Area. Along Mission Boulevard from Riverview Drive to the eastern City boundary.
(e) Limonite Avenue Area. Along Limonite Avenue from the western City boundary to Wineville Avenue and along Limonite Avenue from Collins Street to Pedley Road.
(2) There is hereby established the "Special Outdoor Advertising Display Overlay ZoneArea Map." The official "Special Outdoor Advertising Display Overlay ZoneArea Map" shall be on file in the Office of the City Clerk and shall be administratively updated as new outdoor advertising displays are erected in the City, pursuant to an agreement approved by the City Council and a true, correct and complete copy thereof shall be included in the Municipal Code as Exhibit No. 9.245.030I.
(2) The purpose of thisthese zoneareas is to provide locations and development standards for the placement of digital displays on property owned or controlled by the city. (3) Within thea Special Outdoor Advertising Display Overlay ZoneArea any person may erect and use a digital display upon mutual approval of a special digital display pursuant to an agreement with the city approved by the City Council. Unless otherwise provided herein, digital displays pursuant to a special digital display an agreement approved by the City Council must comply with all development standards provided in Section

9.245.030J.

J. Standards for digital displays in a Special Outdoor Advertising Display Overlay ZoneArea or within 750 feet of a City Boundary. Digital displays in a Special Outdoor Advertising Display Overlay ZoneArea or within 750 feet of a City Boundary shall comply with the following development standards:
(1) General plan. Digital displays shall be consistent with the city's General Plan. (2) Location. An outdoor advertising display shall be placed as close to the nearest edge of the main freeway or street right-of-way line of the underlying Special Outdoor Advertising Display Area as feasible and within two hundred (200) feet of the nearest edge of said freeway or street right-of-way line. The outdoor advertising display shall be Regular City Council Meeting - May 15, 2025

designed to serve and be oriented towards the main street or freeway of the underlying Special Outdoor Advertising Display Area, or towards the main street if located within 750 feet of a City boundary.
(3) No more than seventeen (17) outdoor advertising displays shall be placed within the Special Outdoor Advertising Display Areas. Additionally, no more than five (5) outdoor advertising displays shall be permitted within seven-hundred and fifty (750) feet of a City boundary.
(2)(4) Height. The maximum height of a digital display shall not exceed a height of forty-five (45) feet from the roadbed of the adjacent freeway or highway to which the display is oriented, or a maximum height of forty-five (45) feet from the grade on which it is constructed, whichever is greater.
(3)(5) Setbacks. A minimum setback from the property line of one (1) foot shall be required. No person shall place, erect, use or maintain any digital display located within applicable set back areas under the State Outdoor Advertising Act without first obtaining a valid state outdoor advertising permit.
(4)(6) Poles. A maximum of two (2) steel poles are allowed for support of a digital display.
(5)(7) Roof mounts. No digital display shall be affixed on or over the roof of any building and no display shall be affixed to the wall of a building so that it projects above the parapet of the building. For the purposes of this section, a mansard style roof shall be considered a parapet.
(6)(8) Number of display faces. No more than two (2) display faces per digital display shall be permitted. Only single face, back-to-back and V-type displays shall be allowed provided that they are on the same outdoor advertising structure and provided that the V- type displays have a separation between display faces of not more than twenty-five (25) feet.
(7)(9) Display face size. A digital display approved pursuant to a special digital display an agreement approved by the City Council may have a total surface area of up to six hundred seventy-two (672) square feet.
(8)(10) Display movement. No outdoor digital display shall move or rotate, to display any moving and/or rotating parts. No propellers, flags, or other noise creating devices, and no architectural embellishments which utilize mechanical or natural forces for motion, shall be permitted. Use of daylight reflective materials or electronic message boards using flashing, intermittent or moving light is prohibited, provided, however, that:
(a) Electronic message boards displaying only time and/or temperature for periods of not less than thirty (30) seconds; and
(b) Digital displays meeting all operating regulations identified in the California Business and Professions Code are permitted.
(9)(11) Mobile Displays. No person shall place, use, maintain, or otherwise allow a mobile vehicle, trailer, or other advertising display not permanently affixed to the ground to be used as part of a digital display.
(10)(12) Lighting and illumination of displays. A digital display shall not use a light bulb, tube, filament, or similar source of illumination is visible beyond the display face. Digital displays shall use the most advanced methods to insure the most energy efficient methods of display illumination.

Regular City Council Meeting - May 15, 2025

(11)(13) Spacing. Unless otherwise provided under a special digital display an agreement approved by the City Council, no digital display shall be located within five hundred (500) feet in any direction from any other outdoor advertising display on the same side of the highway; provided, however, that if in a particular zone a different interval shall be stated, the spacing interval of the particular zone shall prevail. No digital display shall be erected within the boundary of any significant resource as defined in Section 9.245.020 of this chapter.
(12)(14) Identification. No person shall place, erect, use or maintain an outdoor advertising display and no outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the outdoor advertising display owner in such a manner that the name is visible from the highway. Any display placed, erected, or maintained without this identification shall be deemed to be placed, erected, and maintained in violation of this section.
(13)(15) No outdoor advertising display shall create a traffic hazard or impair the line of sight of any person operating a vehicle.
(14)(16) No outdoor advertising display shall be placed, erected, used or maintained anywhere within the city unless there is securely fastened thereto and on the front display face thereof, the name of the city in such a manner that the name is visible from the highway.
(15)(17) Other. Such other provisions as the city and owner shall agree upon.

K. Processing Procedure for Outdoor Advertising Displays. (1) Application. No outdoor advertising display(s) shall be placed or erected in the City until an agreement has been approved by the City Council. An application for an agreement shall be made to the City Manager pursuant to Section 9.245.030. to place or erect an outdoor advertising display within a Special Outdoor Advertising Display Area or within 750 feet of the City Boundary. The application shall include the following:
(a) A written description of the proposed outdoor advertising display that includes:
(i)Details of the structure (size, type, and height);
(b) Site plan drawn to scale, including property boundaries, parcel number, address, exact location of outdoor advertising display, adjacent streets, setbacks from property lines and buildings;
(c) Outdoor Advertising Display plans including elevation drawings, overall structure height, display face (square footage of advertising area), materials and construction details, lighting and illumination, structural support details;
(d) Proof of ownership, or site control pursuant to a lease, of the location where the outdoor advertising display is proposed to be located.
(e) Any other items as requested by the City Manager.

KL. Cannabis, alcohol and tobacco products advertising restricted. (1) Pursuant to the authority of California Business and Professions Code Section 21652, persons who are licensed by the state to engage in commercial cannabis activities shall not:
(a) Advertise or market on an outdoor advertising display located on an interstate highway or on a state highway which crosses the California border; Regular City Council Meeting - May 15, 2025

(b) Advertise or market cannabis or cannabis products on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume cannabis or cannabis products;
(c) Publish or disseminate advertising or marketing on an outdoor advertising display concerning cannabis or cannabis products that is attractive to children; or (d) Advertise or market cannabis or cannabis products on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center.

Persons who are not licensed by the state to engage in commercial cannabis activities shall not advertise or market cannabis or cannabis products on an outdoor advertising display. "Cannabis" and "cannabis products" shall have the same means as set forth in California Business and Professions Code Division 10, Chapter 1, Sections 26000— 26001.
(2) No person shall:
(a) Advertise or market alcoholic beverages on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume alcoholic beverages;
(b) Publish or disseminate advertising or marketing of alcoholic beverages concerning tobacco products on an outdoor advertising display that is attractive to children; or (c) Advertise or market alcoholic beverages on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center. "Alcoholic beverages" shall have the same meaning as set forth in California Business and Professions Code Division 9, Chapter 1, Sections 23000—23047. (3) Pursuant to the authority of California Business and Professions Code Section 22961, no person shall:
(a) Advertise or market tobacco products on an outdoor advertising display in a manner intended to encourage persons under twenty-one (21) years of age to consume tobacco products;
(b) Publish or disseminate advertising or marketing on an outdoor advertising display concerning tobacco products that is attractive to children; or (c) Advertise or market tobacco products on an outdoor advertising display within one thousand (1,000) feet of a day care center, school providing instruction in kindergarten or any grades 1 through 12, playground, or youth center. "Tobacco products" shall have the same meaning as set forth in California Business and Professions Code Division 8.5, Sections 22950—22964. (4) The primary purpose of this section is to promote the health and safety of young people in the community by reducing the illegal consumption and purchase of alcoholic beverages, cannabis and cannabis products and tobacco products by persons not authorized to purchase or use such products. The restrictions on such advertising are narrowly tailored to specifically restrict advertising only in those circumstances and locations likely to influences these protected groups. The city prohibits commercial and medicinal cannabis (marijuana) in the city in Chapter 11.28 of the Jurupa Valley Municipal Code and regulates the location of alcoholic beverage sales in Title 9 of the Jurupa Valley Municipal Code, including Section 9.240.490. California Business and Regular City Council Meeting - May 15, 2025

Professions Code Division 8.5 of the regulations the advertising and promotion of tobacco products to minors.

LM. Enforcement. It shall be unlawful for any person to violate any provision of this chapter or to fail to comply with any provision of this chapter. Any person violating any such provisions or failing to comply with any of the mandatory requirements of this chapter, shall be guilty of a misdemeanor unless the city Attorney elects to prosecute the violation as an infraction. In addition, any person violating the provisions of this chapter shall be subject to the penalties and remedies of Title 1 of this Code, including, without limitation, administrative citations and public nuisance abatement injunctions.

Section 6. Special Outdoor Advertising Display Overlay Area Map. The City Council hereby approves a new Special Outdoor Advertising Display Overlay Area Zone Map pursuant to Jurupa Valley Municipal Code Section 9.245.030, attached hereto as Exhibit A and incorporated herein as though set forth in full. The City Clerk is hereby directed to replace the existing Special Outdoor Advertising Display Overlay Area Zone Map with the new map attached hereto as Exhibit “A”. The Special Outdoor Advertising Display Overlay Area Zone Map shall be administratively updated each time a new outdoor advertising display is erected pursuant to an agreement approved by the City Council.

Section 7. Section 9.245.060, Rubidoux Village Policy Area signs, of Chapter 9.245, Outdoor Displays, of the Jurupa Valley Municipal Code is hereby amended to read as follows , with additions shown in underlined text and deletions shown in strikethrough text, with all other provisions of Chapter 9.245 remaining unchanged:
“Sec. 9.245.060. Rubidoux Village Policy AreaTown Center signs.

General provisions for advertising signs within the Rubidoux Village Policy Area of the Jurupa Area PlanTown Center. No person shall erect an on-site advertising structure or sign in the designated Rubidoux Village Policy Area of the Jurupa Area PlanTown Center and zoned as Rubidoux Village-Commercial (R-VC) that is in violation of the provisions contained within any specific zone classification in this chapter or that is in violation of the following provisions. (1) Commercial signs.
(a) All signs must be mounted on freestanding ground-mounted supports, supported from elements in the landscape such as arbors and arcades, or anchored to the building either with surface mounts, or suspended from walls or ceilings. No roof mounted structures are permitted. Standard pole mounted signs are not permitted. (b) Illuminated signs may be used within the Rubidoux-Village Commercial Zone of the Rubidoux Village Policy Area Town Center boundaries of the Jurupa Community Plan. Illuminated signs are permitted under the following criteria:
(i) Internal illumination for text, background or both. (ii) External illumination that does not spill over onto adjacent property or over public rights-of-way so as to cause a nuisance or a hazard.
(iii)Neon type signs in which the sign text and/or graphic design is made up on fluorescent tubes.
(iv) All conduits and raceways must be concealed unless appropriate to the architectural design of the sign and its support structure.

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(c) Murals and artwork as signage. Murals and other works of art intended to serve as signage to identify, locate or list the goods and/or services provided must comply with the standards of this chapter.
(d) Projecting signs, cantilevered or supported from a building wall or other structural support may be double sided; however, only one side will be counted in calculating allowable sign area.
(e) Landmark identification. These identifying elements of building architecture or of the landscape are unique features in the urbanscape of the public street. Landmarks are significant only in relation to their unique identity and limited use:
(i) Landmark identification is intended to announce a special place and may not be used for product or service advertising.
(ii) Where architectural or landscape landmarks are created on private property, signage may be affixed or suspended.
(iii)When permitted signage is affixed to a landmark structure, the sign must remain below the eave, cornice, or parapet cap of the structure and in no case may it project over or above the roof plane. In this circumstance, the height limit is determined by the approved height of the landmark structure. Exception: When the landmark structure is higher than an adjoining roof, a permitted sign may project over the lower roof.
(iv) A landmark architectural element may be used as a double or triple sided sign support and will count only as a single sign.
(f) It is required that primary and secondary identification signs, whether freestanding or attached to the building, be designed as a thematically appropriate and compatible component of the building design or of the landscape architecture. Materials, details and colors must be compatible with and appropriate in terms of the overall design of the building's architecture.
(g) Copy is limited to the name of the business, a logo or logotype, and standard subtext associated with the name of the business of the logo/logotype and limited to a simple recitation of the general goods or services is not permitted. (h) Posters and other temporary signage may not be permanently affixed to any exterior portion of the buildings or the landscape.
(i) Notwithstanding the requirements of the underlying zoning ordinances for the zone classifications, freestanding signs may be placed in setback areas. (j) Commercial buildings shall display at least one street address sign visible from the adjoining streets with numerals/letters a minimum of four (4) inches high. (k) No standard signs such as franchise, major brand or corporate signs, which have not been modified or specifically designed to meet the requirements of this chapter shall be permitted.
(2) Shopping center signs. A shopping center is defined as a minimum six (6) acre development under single ownership or development control having as anchor tenant(s) a major retail user(s).
(a) Primary identification signs. These are used as the primary identification of the entire shopping center. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs is limited to one (1) per site.

Regular City Council Meeting - May 15, 2025

(i) Freestanding. Limited in area to one hundred and twenty (120) square feet or a maximum of one-quarter ¼ of one (1) percent of the approved building area not to exceed two hundred (200) square feet and not to exceed twenty (20) feet in height.
(ii) Building mounted. Limited to one hundred and twenty (120) square feet in area. (b) Secondary identification signs. These signs serve the same purpose as the primary signs except that they may be located along local streets and alleys. The total number of signs per site is limited to one (1) per street frontage for each local street faced by the building.
(i) Freestanding. Limited to forty (40) square feet in area and may not exceed twelve (12) feet in height.
(ii) Building mounted. Limited to forty (40) square feet in area. (3) Large project identification signs. To be regarded as a large project, a project must meet the following criteria: The parcel or combination of parcels must be a minimum of twenty thousand (20,000) square feet; gross tenant space must be a minimum of twelve thousand (12,000) square feet and there must be a minimum of five (5) lease/tenant spaces. (a) Primary identification. These are used as the primary identification of an entire project or complex of buildings. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs per site is limited to one (1) per street frontage. (i) Freestanding. Limited to one hundred and twenty (120) square feet in area and may not exceed sixteen (16) feet in height.
(ii) Building mounted. Limited to eighty (80) square feet in area. (b) Secondary identification. The regulations for shopping center secondary identification signage apply.
(4) Small project identification signs.
(a) Primary identification. These are used as the primary identification of an entire project or complex of buildings. These signs must be located so as to be read from either Mission Boulevard, Rubidoux Boulevard and/or Riverview Drive. The total number of signs per site is limited to one (1) per street frontage. (i) Freestanding. Limited to eighty (80) square feet in area and may not exceed sixteen (16) feet in height.
(ii) Building mounted. Limited to eighty (80) square feet in area. (b) Secondary identification. The regulations for shopping center secondary identification signage apply.
(5) Single tenant buildings and major tenant identification signs. Copy is limited to the name of the business, the business owners, the logo or logotype, and a standard subtext associated with the name of the business or the logo/logotype. The total number of signs per site is limited to one per frontage for each local street or alley faced by the building or project. However, one additional sign is permitted per frontage facing an enclosed court not visible from a public street.
(a) Freestanding. Limited to forty (40) square feet in area and may not exceed twelve (12) feet in height.
(b) Building mounted. Limited to forty (40) square feet in area.

Regular City Council Meeting - May 15, 2025

(6) Minor tenants identification signs. Copy is limited to the name of the business, the business owners, the logo or logotype, and a standard subtext associated with the name of the business or the logo/logotype.
(a) Freestanding or building mounted. Limited to ten (10) square feet in area. (b) Number of signs. Limited to one (1); except corner suites and spaces may have one (1) additional sign to be displayed on the alternate frontage, and one (1) additional sign is permitted per frontage facing an enclosed court not visible from a public street.
(c) Tenant spaces set back under loggias or similar architectural features that serve as pedestrian ways may use one (1) additional sign either on the exterior face of the building (or suspended perpendicular to the building) or under the loggia either building mounted or suspended.
(7) Door and window tenant identification signs. For individual office and small shape identification: These signs are permitted in addition to all other permitted sign under this section and are mounted or installed on windows and doors visible to passersby. (a) Business name identification. Limited to two (2) square feet in area. (b) Addresses and suite numbers. Limited to one (1) square foot in area. (c) If installed immediately adjacent to the primary entry, this sign may be mounted on the building.
(8) Special purpose signs.
(a) Locator boards and tenant directories. Kiosks and freestanding slab type directories are considered architectural features and must comply with the provisions of this section and the development standards of the zone classification for the property.

Building mounted sign boxes or slab type directories need only meet the provisions of this section.
(i) Signs are limited to twelve (12) square feet per face. (ii) Signs shall be designed as a component part of the building design or of the landscape architecture. Materials, details and colors must be compatible with an appropriate in terms of the overall design of the complex. (b) Flagpoles, banners and flags. Banners and flags are permitted as follows:
(i) The manner of suspension or support must be compatible with the architectural character of the buildings or the landscape theme.
(ii) No single flag or banner shall exceed sixty-four (64) square feet nor shall the length exceed fifteen (15) feet.
(iii)Flag poles are not permitted to exceed seventy (70) feet in height. (iv) The copy or message on the flag/banner may be any permitted under the provisions of subsection (7) of this section.
(v) Banners suspended between buildings must be secured per California Building Code requirements and adequately secured against wind and gravity loads. (vi) Flags and banners are to be permanent features of the project. No temporary flags or banners are permitted.
(c) Special event and sale signage. Special event and sale signage is intended to be temporary, mobile and of short duration.
(i) The signs may be window mounted or painted for no more than three (3) weeks prior to and during the event; thereafter, the sign must be removed within three (3) working days.

Regular City Council Meeting - May 15, 2025

(ii) These signs may be mounted on kiosks, slabs or wall-mounted announcement boards.
(iii)Temporary freestanding signs created specifically to announce an event or a sale are limited to eight (8) square feet in area and may be double sided. (d) Public facilities identification and directional signs. Special signs for bathrooms, wheelchair access, elevators, telephones, etc., are limited to two (2) square feet; providing, however, that nothing in this chapter is to be construed to contravene the dictates of federal or state legislation with regard to signage for the handicapped. (e) Directional signs for access and loading. These directional and instructional signs are limited to four (4) square feet per sign and must be located so that those requiring the directions can easily find them.
(f) Court name signs.
(i) Limited to twenty (20) square feet per sign.
(ii) Limited to one (1) sign for each point of access from public right-of-ways. (9) Future facilities signs. These signs are intended to announce the impending development of a facility. They may be freestanding or building mounted. (a) Maximum size. Thirty-two (32) square feet in a four (4) foot by eight (8) foot panel. (b) Refer to the "Rubidoux Village Design Workbook" for the design, color and font specifications for the header and footer bands.
(i) Copy is limited to the name of the future facility, logo/logotype, the subtext description of the project, the developer(s), lender, architect, landscape architect and/or engineer and major tenants, the proposed time of opening and a contact name and telephone number to pre-leasing information.
(ii) Maximum height. Ten (10) feet.
(iii)When smaller signs are utilized, the required header and footer bands must be proportionately sized and incorporated.
(10) Project construction signs.
(1) Maximum size. Thirty-two (32) square feet in a four (4) foot by eight (8) foot panel. (2) Refer to the "Rubidoux Village Design Workbook" for the design, color and font specifications for the header and footer bands.
(i) Copy is limited to the name of the future facility, logo/logotype, the subtext description of the project, the developer(s), the general contractor, the lender, the architect, landscape and/or engineer and major tenants, the proposed time of opening and a contact name and telephone number to pre-leasing information. (ii) Maximum height. Ten (10) feet.
(iii)When smaller signs are utilized, the required header and footer bands must be proportionately sized and incorporated.
(11) Sign materials. Signs may be constructed of the following materials:
(a) Neon. Neon tube lighting, particularly that of an artistic nature, reflecting the new technology and shaping methods of the medium. Restricted to the Rubidoux Village Commercial area Town Center only.
(b) Wood. Laser carved, sand blasted and built-up wooden signs, particularly those hanging from wall or ceiling brackets and receiving spotlight illumination. (c) Metal, brass, copper, gold plate and brushed metal signs. Either plaques or individual letters.

Regular City Council Meeting - May 15, 2025

(d) Wood letters. Wood letters and numbers may be used in locations that are sheltered from the weather.
(e) Painting signs. Hand painted signs on walls, wood or other backing material, mounted or freestanding.
(f) Plastic, acrylic and other synthetic materials. Plastic sign bands used in connection with a larger sign board or glazed sign box.
(g) Concrete. Concrete may be used as a primary sign material and may be either natural or tinted in color. Any surface treatment consistent with the design of the project and the "Rubidoux Village Design Workbook" may be used. When used as a base or structural support material, the design and finish treatment must be consistent with the overall design statement of the project's architecture. (h) Banner and flag material. Banners and flags must be of all-weather fabric treated to withstand both water and solar exposure. Treated canvas, sail cloth and woven nylon are acceptable examples. Samples of the materials must accompany the sign permit application.
(12) Application and pProcessing procedure for Rubidoux Town Center. (a) For applications within the Rubidoux Village Policy Area of the Jurupa Area PlanTown Center, approval of the design and location of said sign shall be obtained from the city Manager or designee before the application will be accepted for processing by from the city Planning Department Community Development Director. (b) No outdoor advertising sign(s) and/or structure(s) shall be placed or erected until an application has been approv ed by the County Economic Development Agency, and a permit issued by the city Community Development Director on the form provided by the city Planning Department accompanied by the filing fee set forth in Ordinance No. 671 and meeting the requirements of Section 9.240.330 . (c)(b) Said application shall include any filing fee and such information and documents as may be required by the Community Development Director, in addition to the following:
(i) consist of five (5) copies of a site development permit plan drawn to scale, containing the name, address or telephone number of the applicant, and a general description of the property and/or structure upon which the outdoor advertising sign(s) and/or structure(s) are proposed to be placed.
(ii) The site development permit plan shall show the precise location, type, and size of the proposed outdoor advertising sign(s) and/or structure(s), all property lines, zoning, and the dimension, location of and distance to the nearest building, public and private roads, and other rights-of-way, building setback lines, and specifically planned future road right-of-way lines, and any and all other information required in such a manner that the proposed sign(s) and/or structure(s) may be readily ascertained, identified, and evaluated.
(13) Approvals and modifications. The design of all signs for specific projects must accompany the principal use application for site development permit review, conditional use permit, or building permit, depending on the nature and size of the proposed project. (a) Modification. Where a modification is requested that does not exceed a ten (10) percent deviation from the standards contained in this section, the Community Development Director shall review and approve the request with or without conditions. There shall be a ten (10) day appeal period from the date of the Regular City Council Meeting - May 15, 2025

Community Development Director's decision which shall then be heard before the Planning Commission within forty-five (45) calendar days of the date of appeal. A public hearing is not required for the appeal.
(b) Amendment to the Rubidoux Village Policy Area Sign Program. Any amendment to the "Rubidoux Village Design Workbook" requiring the sign program shall be reflected in this section.
(c) A specific plan or large project that seeks to adopt its own sign program may do so.

The proposed specific plan project must be compatible with and clearly related to the regulations of this chapter and specific findings must be so made.

Section 8. Severability. If any sentence, clause or phrase of this ordinance is for any reason held to be unconstitutional or otherwise invalid, such decision shall not affect the val idity of the remaining provisions of this ordinance. The City Council hereby declares that it would have passed this ordinance and each sentence, clause or phrase thereof irrespective of the fact that any one or more sentences, clauses or phrases be declared unconstitutional or otherwise invalid.

Section 8. Effect of Ordinance . This ordinance is intended to supersede any ordinance or resolution of the County of Riverside adopted by reference by the City of Jurupa Valley in conflict with the terms of this ordinance.

Section 5. Certification. The city clerk of the City of Jurupa Valley shall certify to the passage and adoption of this ordinance and shall cause the same to be published or posted in the manner required by law.

Section 6. Effective Date . This ordinance shall take effect on the date provided in government code section 36937.

PASSED, APPROVED, AND ADOPTED by the City Council of the City of Jurupa Valley on this 15 day of May, 2025.

Brian Berkson
Mayor

ATTEST:

Evelyne Ssenkoloto
Interim City Clerk
City Clerk

Regular City Council Meeting - May 15, 2025

CERTIFICATION

STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss.

CITY OF JURUPA VALLEY )
I, Evelyne Ssenkoloto, Interim City Clerk of the City of Jurupa Valley, do hereby certify that the foregoing Ordinance No. 2025-___ was duly introduced at a meeting of the City Council of the City of Jurupa Valley on the 15 day of May, 2025, and thereafter at a regular meeting held on the 15 day of May, 2025, it was duly passed and adopted by the following vote of the City Council:

AYES:

NOES:

ABSENT:

ABSTAIN:

IN WITNESS WHEREOF, I have hereunto set my hand and affixed the official seal of the City of Jurupa Valley, California, this ____ day of __________,2025. ________________________________
Evelyne Ssenkoloto, Interim City Clerk
City of Jurupa Valley

Regular City Council Meeting - May 15, 2025

Attachment No. 2
Resolution No. PC-2025-05 (Signed)
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Chair Pruitt, Chair Pro Tem Shultz, Commissioners De La Torre, NewmanandRosales
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Exhibit A of PC Resolution
Draft B
illboard and Special Outdoor
Ad
vertising Display Area Zone Ordinance
Regular City Council Meeting - May 15, 2025

ORDINANCE NO. 2025-___

AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF JURUPA
VALLEY AMENDING CHAPTER 9.245 OF THE JURUPA VALLEY

MUNICIPAL CODE ESTABLISHING FIVE SPECIAL OUTDOOR

ADVERTISING DISPLAY OVERLAY AREAS AND MODIFYING THE

OUTDOOR ADVERTISING DISPLAY OVERLAY MAP, ALLOWING
OUTDOOR ADVERTISING DISPLAYS WITHIN 750 FEET OF A CITY

BOUNDARY, UPDATING STANDARDS FOR OUTDOOR ADVERTISING

DISPLAYS, AND AMENDING THE PROCESSING PROCEDURES FOR

ONSITE SIGNAGE IN THE RUBIDOUX TOWN CENTER, AND MAKING

A FINDING OF EXEMPTION PURSUANT TO THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT SECTION 15061(B)(3)

THE CITY COUNCIL OF THE CITY OF JURUPA VALLEY DOES ORDAIN AS FOLLOWS:

Section 1. Zoning Code Amendment. The City Council of the City of Jurupa Valley does hereby find, determine, and declare that:
(a) Section 9.245.030 of the Jurupa Valley Municipal Code regulates the location and development standards for outdoor advertising displays. Section 9.245.030 also establishes the Special Outdoor Advertising Display Overlay Areas Zone Map, which is being renamed the Special Outdoor Advertising Display Area Map (“Map”). (b) On January 18, 2024, at a regular City Council meeting, the City Council initiated amendments to the Jurupa Valley Zoning Code to modify the Map. (c) The Zone Code Amendment No. 24006 (ZCA24006) will amend Jurupa Valley Municipal Code Section 9.245.030 to (1) clarify the procedural provisions of the section related to the establishment and relocation of outdoor advertising displays, (2) establish five (5) Special Outdoor Advertising Display Areas running along the City’s major highways and arterial streets, (3) allow outdoor advertising displays within 750 feet of a City boundary, (4) update the Map to clearly illustrate the locations where outdoor advertising displays are located or can be erected within the City, and (5) update the onsite signage regulations for the Rubidoux Town Center (“Zoning Code Amendment”).
(d) Section 9.285.010 of the Jurupa Valley Municipal Code provides that amendments to Title 9 may be initiated by either the Planning Commission or the City Council. (e) Section 9.285.010 of the Jurupa Valley Municipal Code provides that amendments to Title 9 shall be made in accordance with the procedure set forth in Government Code Section 65800 et seq., as now enacted and hereafter amended, and the requirements of Chapter 9.285.
(f) Section 9.285.030 of the Jurupa Valley Municipal Code provides that amendments to Title 9 of the Jurupa Valley Municipal Code that propose to regulate the use of buildings, structures, and land as between industry, business, residents, open space, and other Regular City Council Meeting - May 15, 2025

purposes, and that propose to regulate the use of lots, yards, courts, and other open spaces, shall be adopted in the manner set forth in Section 9.285.040. Further, Government Code Section 65853 provides that an amendment to a zoning ordinance, which amendment proposes to impose any regulations listed in Government Code Section 65850 not theretofore imposed, must be adopted in the manner set forth in Government Code Sections 65854 to 65857, inclusive.

Government Code Section 65850(b) identifies the regulation of signs and outdoor advertising displays.
(g) Section 9.285.040 of the Jurupa Valley Municipal Code provides that the Planning Commission must hold a public hearing on the proposed amendment. After closing the public hearing, the Planning Commission must render its decision within a reasonable time and transmit it to the City Council in the form of a written recommendation, which must contain the reasons for the recommendation. If the Planning Commission does not reach a decision due to a tie vote, that fact must be reported to the City Council and the failure to reach a decision shall be deemed a recommendation against the proposed amendment. (h) Government Code Section 65853 provides that when the legislative body has requested the planning commission to study and report upon an amendment to the zoning ordinance and the planning commission fails to act upon such request within a reasonable time, the legislative body may, by written notice, require the planning commission to render its report within 40 days. Upon receipt of the written notice, the planning commission, if it has not done so, shall conduct the public hearing as required by Section 65854. Failure to so report to the legislative body within the above time period shall be deemed to be approval of the proposed amendment to the zoning ordinance.
(i) Government Code Section 65854 provides that the planning commission shall hold a public hearing on the proposed amendment to a zoning ordinance. Notice of the hearing shall be given pursuant to Government Code Section 65090. (j) Government Code Section 65855 provides that after the hearing, the planning commission shall render its decision in the form of a written recommendation to the legislative body. Such recommendation shall include the reasons for the recommendation, the relationship of the proposed amendment to the general plan, and shall be transmitted to the legislative body in such form and manner as may be specified by the legislative body.

Section 2. Procedural Findings.
(a) The Zoning Code Amendment was processed including, but not limited to a public notice, in the time and manner prescribed by State law and Jurupa Valley Ordinances. (b) On March 20, 2025, legal advertisements were published in the Press Enterprise.
(c) On April 9, 2025, the Planning Commission of the City of Jurupa Valley held a duly noticed public hearing on the proposed Zoning Code Amendment outlined in this Ordinance, at which time all persons interested in the Zoning Code Amendment had the opportunity to address the Planning Commission on these matters. Following the receipt of Regular City Council Meeting - May 15, 2025

public testimony, the Planning Commission closed the public hearing and adopted Resolution No. PC-2025-05 recommending approval of the Zoning Code Amendment. (d) On _________________, 2025, the City Council of the City of Jurupa Valley held a duly noticed public hearing on the proposed Zoning Code Amendment outlined in this Ordinance, at which time all persons interested in the Zoning Code Amendment had the opportunity to address the City Council on these matters. Following the receipt of public testimony, the City Council closed the public hearing.
(e) All legal preconditions to the adoption of this Ordinance have occurred.

Section 3. California Environmental Quality Act Findings. The City Council of the City of Jurupa Valley makes the following environmental findings and determinations in connection with the approval of the project:
(a) Under the California Environmental Quality Act (“CEQA”), and the CEQA Guidelines promulgated thereunder, and the City’s local CEQA Guidelines, Community Development Department Staff has determined that the Zoning Code Amendment is exempt from the requirements of the CEQA and the City’s CEQA Guidelines pursuant to CEQA Guidelines Section 15061(b)(3). This determination is based on the fact that it can be seen with certainty that there is no possibility that the Zoning Code Amendment will have a significan t effect on the environment because this amendment will only amend the Jurupa Valley Municipal Code Section

9.245.030 to clarify certain procedural aspects for approving outdoor advertising displays and clearly illustrate the locations within the Special Outdoor Advertising Display Overlay Areas Zone Map or near City boundaries where an outdoor advertising display can be erected or is cu rrently located within the City, and update the procedures for proce ssing onsite signs in the Rubidoux Town Center.
(b) The City Council has reviewed the Community Development Department’s determination of exemption, and based on its independent judgment, concurs with the Staff’s determination of exemption.
(c) The Community Development Director is hereby directed to file a Notice of Exemption with the County Clerk.

Section 4. General Plan Consistency Findings. The City Council hereby finds, as required by the Jurupa Valley Ordinances and applicable state law, that the proposed Zoning Code Amendment is consistent with the City of Jurupa Valley General Plan and each element thereof. The zoning amendment is consistent with the following General Plan Goals and Policies:
(a) ME 7.5 – Offramps and Signs: The amendment supports clean and attractive community gateways by designating Special Outdoor Advertising Display Areas and requiring City Council approval for billboards along scenic corridors. It ensures proper placement of billboards near freeway on/off-ramps while maintaining visual quality at key entry points.

Regular City Council Meeting - May 15, 2025