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Thriving economy, and Safe and Vibrant Community. The strategic plan sets a roadmap for achieving the objectives that align with priorities. The City’s budget and CIP directly correlate with the strategic plan to create a strong connection between finances and operations, ensuring that the City achieves meaningful outcomes and big steps forward on the road to reaching our collective long-term vision.
The City’s 2024 Annual Report highlights the City’s achievements through the lens of our strategic priorities, with each department playing a crucial role in achieving plan objectives and other vital functions that continue to make Menifee a premier safe, thriving, and inclusive city that offers vibrant neighborhoods and panoramic scenic vistas with a rich history, flourishing arts, cultural amenities, and diverse recreation opportunities that make Menifee a desired place to live, work, play, and stay. The achievements include:
1. Connectivity and Mobility: The City of Menifee has adopted a $700 million, five-year Capital Improvement Program (CIP) that will ensure that new roadways, improvements, and other vital projects can move forward to serve tMenifee well into the future. The projects completed in 2024 include:
•Holland Road/I-215 Overcrossing
•Normandy Road Pedestrian Improvements
•Romoland Grid Neighborhood Resurfacing - South to San Quintin •Antelope Road/MSJC Traffic Signal
•Murrieta Road Resurfacing - Salt Creek to San Quintin
•Fiscal Year (FY) 2022/2023 and FY 2023/2024 Slurry Seal •Audie Murphy Ranch (AMR) Slurry Seal
•Casa Blanca Community Resurfacing
•Willows/Brigata/Lakeridge Community Resurfacing
•Quail Valley Grid Streetlights
•Bradley Road/Paloma Valley High School Entrance Improvements
2. Unique Identity: In 2024, the City of Menifee began construction on the Central Park Amphitheater and started new Community Service Programming including a summer aquatics program and an adaptive sports fair. Community Services also hosted 44 special events with over 35,000 participants and offered over 1,200 recreational programs.
3. Community Engagement and Social Infrastructure: The City utilizes numerous communication vehicles to engage with the public. In 2024, the City sent 38 news releases, 92 email and text alerts, 1,256 social media posts, and mailed four seasonal editions of the Menifee Matters Magazine to City residents. The City also launched two new social media channels for Community Services and debuted several new reoccurring original content programs for Menifee TV. Additionally, Menifee TV was made available to residents on Mediacom channel 595.
4. Thriving Economy: The City of Menifee Development Team works collaboratively to encourage thoughtful planning and smart growth to support the City’s growing business community so that residents have access to businesses, housing, parks and recreation, education, and well-paying jobs. In 2024, the City celebrated 16 new business openings and served 233 clients through the Small Business Development Center. Additionally, the City Item Title: 12.4
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processed 203 Planning Applications and issued nearly 4,000 building permits including 573 new single-family residence permits during the 2024 calendar year.
5. Safe and Vibrant Community: In 2024, Menifee was named one of the Top 20 Safest Cities in California and the City remains committed to providing exceptional public safety service. In keeping with this commitment, the Menifee Fire Department celebrated the grand opening of Fire Station 5 located in Quail Valley, which replaced the antiquated fire station built in the 1960’s with a modern, state-of-the-art facility. The Fire Department also responded to 4,148 fire incidents and completed 4,481 fire inspections.
Menifee Police Department bolstered their ranks, adding a new Lieutenant position and K9 unit, and held numerous community engagement events to further enhance their strong working relationship with local residents and businesses. Menifee PD responded to nearly 55,000 calls for service and conducted 61 traffic safety operations.
STRATEGIC PLAN OBJECTIVE
Community Engagement and Social Infrastructure
FISCAL IMPACT
There is no fiscal impact associated with the recommended action.
ATTACHMENTS
1. 2024 Annual Report.
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TABLE OF CONTENTS
4 OUR ORGANIZATION
8 CONNECTIVITY & MOBILITY
12 UNIQUE IDENTITY
16 COMMUNITY ENGAGEMENT &
SOCIAL INFRASTRUCTURE
20 THRIVING ECONOMY
24 SAFE & VIBRANT COMMUNITY
28 TEAM MENIFEE
30 AWARDS & ACCOLADES
Planning with purpose is a key priority for the City of Menifee. As the city continues to mature and evolve, our leadership team here at City Hall remains focused on providing the best quality of life for our community and taking the steps necessary to set the foundation for our city's continued success. Achieving these outcomes requires thoughtful planning and a strong and dynamic team to help achieve our goals.
Through the 2023-2028 Strategic Plan, the City of Menifee has adopted a specific vision for making Menifee a premier, safe, thriving, and inclusive city. To achieve this vision, the City of Menifee is investing in our local infrastructure, developing a unique identity, creating opportunities for community engagement, supporting economic growth, and maintaining Menifee’s designation as one of California’s safest cities.
In 2024, we saw firsthand the results of our investment in local infrastructure with the opening of the Holland Road Overpass. At $35 million, this project has been the largest in the City’s history and has already provided significant traffic relief for local residents traveling east and west over the I-215. Through the careful management of our City’s budget and Capital Improvement Program, the City of Menifee has been able to maximize our City’s resources to deliver projects that will provide long-lasting benefits for generations to come.
We have also made strong investments in our city staff. We have bolstered our Executive Team, hiring a new Assistant City Manager (Bryan Jones), Deputy City Manager (Rebekah Kramer), and the City’s first Human Resources Director (Angela Rivera). All of these individuals bring decades of public sector experience to Menifee and have already made a tremendous impact on our organization and have supported a positive working culture.
In 2024, the City also reaffirmed its commitment to our employees by finalizing agreements with all six of the City’s bargaining units.
Strategic planning is the cornerstone of sustainable success, providing a clear roadmap to navigate challenges and seize opportunities in an ever-evolving landscape. It ensures the alignment of resources, fosters innovation, and strengthens resilience, enabling us to deliver high-quality projects, programs, and services to our residents while staying true to our mission. As we reflect on the achievements of the past year and set our sights on the future, our commitment to thoughtful, forward-looking planning remains unwavering - guiding us toward continued growth and shared success.
ARMANDO G. VILLA
CITY MANAGER’S MESSAGE
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MENIFEE
RESIDENTS
CITY COUNCIL
CITY MANAGER COMMISSIONS &
COMMITTEESCITY ATTORNEY
ASSISTANT
CITY MANAGER
ECONOMIC
DEVELOPMENT
HUMAN
RESOURCES
COMMUNITY
SERVICES
FACILITIES
MAINTENANCE
PARKS &
LANDSCAPE
MAINTENANCE
RECREATION
INFORMATION
TECHNOLOGY
RISK
MANAGEMENT
CITY EXECUTIVE
OFFICE FINANCE
DIGITAL
PRODUCTIONS
GEOGRAPHIC
INFORMATION
SYSTEMS (GIS)
CITY CLERK
BUILDING &
SAFETY
HOUSING/
COMMUNITY
DEVELOPMENT
BLOCK GRANT
(CDBG)
PLANNING
FIRE
(CONTRACT)
FIRE
PREVENTION
DEPUTY
CITY MANAGER
POLICE
PUBLIC WORKS
COMMUNICATIONS/
LEGISLATIVE
AFFAIRS
ANIMAL SERVICES
(CONTRACT)
CODE
ENFORCEMENT
COMMUNITY
DEVELOPMENT
CAPITAL
IMPROVEMENT
PROGRAM (CIP)
FLEET
LAND
DEVELOPMENT/
ENGINEERING
STREET
MAINTENANCE
BILL ZIMMERMAN
Mayor
DEAN DEINES
Mayor Pro Tem
BOB KARWIN
Councilmember
RICKY ESTRADA
Councilmember
JEFF MELCHING
City Attorney
CHRIS KARRER
Police Chief
NICK FIDLER
Public Works Director
ANGELA RIVERA
Human Resources Director
CHERYL KITZEROW
Community Development
Director
STEPHANIE ROSEEN
City Clerk
ARMANDO VILLA
City Manager
BRYAN JONES
Assistant City Manager
REBEKAH KRAMER
Deputy City Manager
MARK SCOVILLE
Fire Chief
RON PUCCINELLI
Chief Information Officer
TRAVIS HICKEY
Chief Financial Officer
LESA SOBEK
Councilmember
OUR ORGANIZATION
4 5
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CONSTRUCTION COMPLETED
Holland Road/I-215 Overpass- Utility Project
Normandy Road Pedestrian Improvements
Romoland Grid Neighborhood Resurfacing -
South
Antelope Road/MSJC Traffic Signal
Murrieta Road Resurfacing - Salt Creek to San
Quintin
FY 22/23 & FY 23/24 Slurry Seal Programs
Audie Murphy Ranch (AMR) Slurry Seal
Casa Blanca Community Resurfacing
Willows/Brigata/Lakeridge Community
Resurfacing
Quail Valley Grid Streetlights
Bradley Road/Paloma Valley High School
Entrance Improvements
OVER $8 MILLION
IN COMPLETED PROJECTS IN 2024
The City of Menifee continues to prioritize investing in our local infrastructure to improve accessibility and link the community with sustainable infrastructure to meet the needs of our community.
The City achieved a major milestone in 2024 with the grand opening of the Holland Road Overpass. This new bridge over the I-215 provides an alternative route for Menifee residents to travel between the east and west side of the city and helps alleviate traffic off of Newport and Scott Roads.
The City adopted a Complete Streets Plan to improve access, mobility, and safety for all modes of travel including walking, bicycling, public transit, and automobiles. This Plan aims to engage the community in identifying and helping design top projects for future grant funding efforts, integration into Menifee’s Capital Improvement Program, and consideration within new private development projects.
School improvements were also a key focus this year with several projects completed to enhance school routes and make traffic safer including shoulder widenings, school zone sign updates, and improvements to pedestrian crossings and Americans with Disabilities Act (ADA) access ramps.
ENHANCING ACCESSIBLITY
THROUGHOUT THE CITY
Over $42 Million
State and federal grant funds awarded for Menifee
Capital Improvement Program (CIP) projects
12 Major Projects
Completed
84,278
Construction Inspections Completed
85 Improvement Plans
Approved
59 Grading Plan
Reviews
1,395
Fleet Work
Orders Completed
2,588
Field Service Work
Orders Completed
3 Special Districts
Established
$2.1 Million
In Fair Share Collection
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97 Local Artists Featured
at Art Showcase
Events
1,281
Recreation Programs
Offered (Classes, Camps,
Activities, Sports)
165,00+
Youth Served Across
214 Programs Ranging
from Tiny Tots to Teens
253
Weekly Activities
Offered to Senior
Participants
3,000+
Trees/Plants
Replaced
4,811
Maintenance Requests
Completed
4,845
Park Ranger
Park Visits
12 13
The City of Menifee is continuing to find opportunities to create engaging and memorable experiences for residents and visitor alike. The goal is to create a distinct sense of place that leverages the community’s historic and scenic assets and makes the City a desired destination for residents, businesses, and visitors.
To that end, the City began construction of the Central Park Amphitheater in February 2024 to provide a top-tier entertainment venue for concerts and performances. The amphitheater is just one of three projects designed to solidify Central Park as a premier community attraction, including a new parking lot and the Paloma Wash Pedestrian Bridge which will connect Central Park with the shopping centers to the east.
Two new parks were added to the community – Banner Village Park and Quartz Ranch Park. Design plans for a new community center next to the Menifee Library on La Piedra Road were also reviewed by the City Council. This year also marked the creation of the City’s Aquatics Program in partnership with Perris Union High School District and the first-ever Adaptive Sports Fair designed for individuals of all abilities. 44 HOSTED SPECIAL EVENTS WITH OVER PARTICIPANTS 35,000 Item Title: 12.4
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22,344
FACEBOOK
19,143
INSTAGRAM
4,932
X (TWITTER)
1,338
LINKEDIN
36,940
NEXTDOOR
SOCIAL MEDIA
POSTS
INCREASE IN
SOCIAL MEDIA
FOLLOWING
MENIFEE TV
VIDEOS
PRODUCED
PRESS
RELEASES
EMAIL AND
TEXT ALERTS
1256 13.8% 78 38 92
738
Public Records
Requests
Completed
121
Passports
Processed
47 Military
Banners
Installed
2 Community
Shredding Events
Hosted
16 17
The City of Menifee continues to enhance its outreach to the public, finding new and creative ways to engage with the community. In 2024, the City launched two new social media accounts – one for Community Services to help better highlight events, programs, and services offered by the City. Additionally, the City launched “Explore Menifee,” which strives to showcase local restaurants, unique businesses, and thrilling attractions that make Menifee an exciting place to live, work, play, and stay.
Menifee TV, the City’s public education and government (PEG) channel, also debuted several new programs including “Show Me Menifee” which highlights news, programs, events, and local leaders here in the city. The “Agenda Rundown” is a brief segment summarizing key items discussed during City Council meetings. Another new program, “Happy Tails,” debuted in partnership with the Animal Friends of the Valley and highlights the animal services available to Menifee residents, as well as adoptable pets.
Menifee TV was also made available to subscribers of Mediacom on Channel 595. This is in addition to the other cable providers that offer Menifee TV including Spectrum Channel 1301 and Frontier Channel 25. Menifee TV can also be streamed online 24/7 at
www.cityofmenifee.us/menifeetv.
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ARCO & LOS AMIGOS
RASOI INDIAN FOOD
DAVIDS NATURAL TOOTHPASTE
KRAK BOBA
CHEVRON & PAPA SMASH
SAVAGE SPIN
COYOTE TAQUERIA
MARCOS PIZZA
RV SUPER CENTER
LADY R BISTRO
MENIFEE MAILBOXES
7-ELEVEN
IKE’S LOVE & SANDWICHES
BULLDAWGS JUNK REMOVAL
DAISO
ALTURA CREDIT UNION
20 21
The City of Menifee works collaboratively within the organization to encourage thoughtful planning and smart growth that fosters an environment for the local business community to thrive. The Community Development and Economic Development Departments support these efforts through their diligent review of proposed projects while fostering a system that provides a streamlined process for applicants.
Just one of many new additions to the City of Menifee this year was the Menifee Justice Center, which opened in July 2024. This three-story, nine-courtroom facility, represents a $90 million investment by the State of California in Menifee and brings over 200 local jobs to the community. The City has also worked diligently to meet the requests of our residents to bring more specialty restaurants to our community and helped to open several new offerings including Ike’s Love & Sandwiches, Los Amigos, Rasoi Indian Food, and Papa Smash.
Attracting high-quality businesses also remains a key priority and will help ensure that our residents have access to local, well-paying jobs. To help with this effort, the City of Menifee has kicked off the Menifee Innovation District Specific Plan. Located on the southwest side of the City adjacent to the I-215, the Menifee Innovation District will help bolster economic activity in the region and provide a pipeline for local job creation.
FEATURED BUSINESS GRAND OPENINGS16
573
New Single Family
Residence Permits Issued203
Planning Applications
Submitted &
536 Planning Inspections
Completed
2 Mayor Idea Exchange
Events Hosted
233
Small Business Development
Center Clients Served
9 Foodie Fridays
Hosted
3,964
Building Permits Issued &
31,813 Business Inspections Completed
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1,295
Officer-Initiated
Incidents
11,942
Traffic Citations
Issued
5,614
Cases
Processed
54,971
Calls for
Service
24 25
268
K-9 Deployments
61 Traffic Safety
Operations Conducted
1,164
Code Inspections
Completed
985
Plan Reviews
Completed
14,331
Fire Incident
Response
4,481
Fire Inspections
Completed
In 2024, the City of Menifee was named one of the Top 20 Safest Cities in California.
Public safety continues to be a key priority for Menifee and this designation can be attributed to the investments of our City Council in both the Menifee Police and Fire Departments, as well as the great work of our first responders who continue to leverage new technologies to help keep our community safe.
In December 2024, the City of Menifee celebrated the grand opening of the new Fire Station 5 located in Quail Valley. This state-of-the-art facility replaced the existing station built back in the 1960s, which significantly increases the amount of firefighting equipment and personnel that can be housed at the station helping improve our overall fire response throughout the city.
Menifee Police Department continued to bolster their ranks, adding a Lieutenant position in 2024 to help further support patrol operations, as well as a new Detection K-9 Unit, Nala. Menifee PD also made community engagement a key priority by hosting several public events throughout Menifee including Cops and Cows with Chick-fil-A, Pop Patrol, and Breakfast with Badges.
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TEAM
MENIFEE
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TEAM
MENIFEE
Ensuring that the City of Menifee has the resources it needs to be successful in implementing the vision of the City Council requires the support of several departments that play pivotal roles in ensuring operational efficiency, strategic alignment, and the development of a robust and sustained workforce. The City’s operations would not be successful without the critical efforts of the Finance, Information Technology, and Human Resources Departments.
In 2024, the Finance Department led the successful launch of Menifee Metro, a new financial management system designed to streamline financial processes by allowing for timely, accurate, easy-to-access information and improved collaboration across City departments.
The Information Technology Department, who also played a key role in supporting Menifee Metro, also made cybersecurity a key priority and conducted Citywide trainings to ensure all Menifee employees are able to identify potential risks and reduce the City’s exposure to potential threats.
Human Resources continued to support Team Menifee and helped lead the successful negotiation with the City’s six collective bargaining units, ensuring that team members feel valued and setting the stage for smooth and efficient ongoing operations. 28 29
1,035
Business Licenses
Completed
869
Purchase Orders
Completed
43 Recruitments
Completed
1,246
Payroll Benefit
Transactions Completed
105 RECEIVED JOB APPLICATIONS AND HIRED NEW EMPLOYEES3,699 4,419
IT Support
Requests
Completed
10 IT Internal
Projects
Completed
5.6 Million
Cyberattcks
Prevented
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CAPIO/SCAN NATOA STAR AWARDS
1st place in the News Single Story
Honorable Mention for Sports – Live Broadcast
Honorable Mention for Overall Excellence for cities with a PEG budget under $400K CAPIO Epic Award of Distinction for the Wall that Heals 13th Consecutive Award for Excellence in Financial Reporting from the Government Finance Officers Association (GFOA)
Award of Merit for Menifee Restaurant Week Program from the California Association for Local Economic Development (CALED) Foodie Friday - Bronze Award for Entrepreneurial and Small Business Development from International Economic Development Council (IEDC)
American Planning Association Recognition
Merit Award for Parks Master Plan 2023
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NEW.BETTER.BEST. AWARDS
The City of Menifee has set a high standard for the quality of its work and the caliber of its employees. Menifee’s dedicated professionals continue to be leaders in their respective fields and have received numerous awards and accolades for the standards at which they operate and the services they provide to the community.
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