Community Development
Mills Act Fee
Question: Why is the Mills Act fee charged upfront?
Response: The Mill Act legislation grants participating local governments (cities and counties) authority to enter into contracts with property owners of qualified historic properties who actively participate in the restoration and maintenance of their historic properties to receive property tax relief (the County Assessor adjusts the value of the property downward to reflect the historic restrictions placed on the property rather than market value). The application fee of $8,451 is collected upfront to cover staff review for compliance with the state Mills Act law, two public hearings (Historical & Landmarks Commission and City Council) and an audit every five years. This fee recovers 72% of the actual cost of providing this service. No increase to this fee is proposed for FY 2024/25.
Parks and Recreation
Parks and Recreation Cost Recovery Policy
Question: How were the tiers in the Cost Recovery Policy developed? Response: The six tiers in the Parks and Recreation Cost Recovery Policy were developed to differentiate between the levels of community versus exclusive individual benefit of the various user fee categories. The tiers range from 0% cost recovery for fees in the Entirely Community Benefit category (e.g. parks, playgrounds, trails) to 91%-100% cost recovery for fees in the Exclusively Individual Benefit category (e.g., non-resident and commercial use of facilities), with the tiers in between enabling distinctions between user groups and/or program areas. For example, programs serving a vulnerable or underserved population are in the Mostly Community Benefit category that has a low cost recovery goal of 1-20%. In contrast, an example of an Exclusively Individual Benefit would be a general special interest programs such as ceramics or drawing for an adult participant under 50 years of age. These tiers were developed as part of consultant outreach to various stakeholders during the FY 2022/23 fee development process.
Senior Center Auditorium Fees
Question: For the use of the Senior Center auditorium, how much would non-profits be charged if staff time is required?
Response: The base charges for auditorium use for non-profit groups is $20 per meeting without the kitchen or $20 per hour with the kitchen. If the event occurs within regular operational hours, there will be no extra charge for staff time unless the event requires special equipment and/or clean-up. For after hour events, staff fees for a minimum of two people will be charged based on the proposed FY 2024/25 staffing fee of $37/hr. per person.
Equipment Rental Fees
Question: What costs do these table, chairs, canopies, etc. rental fees recover? Attachment 3
Responses to City Council Questions – April 9, 2024 Study Session
Response: The equipment rental fees recoup the cost of equipment use over time such as tables, chairs, canopies and any other equipment requested.
Volunteer vs. Staff Time
Question: Can volunteers be used instead of staff to offset fees? Response: The work being performed by staff is subject to negotiated Memorandums of Understanding (MOU) and a meet and confer process with the City’s bargaining units would be required to expand the use of volunteers. While there may be opportunities to augment this work through the support of volunteers, the effective use of volunteers requires proper training, management and oversight. If a separate group is providing volunteers, details including but not limited to coverage of insurance/liability, standard of care and services provided by the volunteer group, scheduling, and availability would need to be negotiated with those groups and outlined in a formal MOU. It is important to note that there may be an important role for volunteers to play, fees are necessary to cover hard costs such as equipment, supplies, utilities, and day-to-day operations to maintain a consistent standard of care.
Racquet Court Reservations
Question: Can reservations for courts be made available to the public? Response: Yes, reservations can be made online through the lifetime activities website:
https://www.lifetimeactivities.com/santa-clara/court-reservations-policies/. Staff will continue to work with the vendor to streamline and make reservation more accessible and efficient for the public to place a reservation.
Field Rental Fees
Question: How many hours are groups using the fields?
Response: The following table provides an overview of sport field reservations by non-profit youth groups for FY 2021/22 and FY 2022/23. It is important to note that while the number of hours has decreased, the number of bookings has actually increased. One of the impacts of the new fees has been that groups are no longer booking fields they will not be using. Prior to the fees, groups would book fields and not use them, limiting the number of available bookings.
Now that groups are being charged, they are only booking those fields that they will actually use to avoid unnecessary costs. The net result is better utilization of sports fields and greater opportunity for the City to meet the needs of more user groups.
Non-Profit Sports Field Reservations for Youth
Fiscal Year # of Bookings # of Hours Non-Profit Fee Revenue FY 2021/22 1,853 10,036 $0 $0
FY 2022/23 2,435 8,193 $14 $114,695
Attachment 3
Responses to City Council Questions – April 9, 2024 Study Session
Question: How often are user groups invoiced?
Response: Groups are invoiced when they apply for the field permit (usually by season) and are set up on a payment plan at that time. The total is due by the end of the permit date, with payments scheduled throughout the period. Payment plans are available for everyone. For games, invoicing usually happens at the end of the month since game schedules change frequently. Payment plans require a lot of staff follow up and are maintained in our Active software.
Question: Is there a policy regarding outside organization use of fields? Response: Policies regarding field use are based on the fee categories for 1) Commercial/Non- Resident users, 2) resident users/general public, and 3) non-profits/community groups. The issue of prioritization of use of the fields was raised during our outreach meeting in March 2024.
Parks and Recreation staff plan to continue to develop these policies and collaborate with existing groups to determine the most equitable and efficient policies to ensure the Santa Clara community receives the highest benefit and access to sports fields and parkland availability.
Question: Is there a breakout of field usage between residents and non-residents? Response: According to the adopted cost recovery policy, fees are charged by user category, not by residency. Consequently, this information is not tracked. However, we can provide the total amount of fees paid by the non-residents based on the dollars contributed to the Wade Brummel Scholarship Program. The total amount contributed for the past two fiscal years is listed in the table, below.
Contributions to Wade Brummel Scholarship Fund
Fiscal Year # of Groups Total Dollars Collected
FY 2021/22 11 $30,575
FY 2022/23 16 $31,925
Total: 27 $62,500
Question: Have the fees collected in prior years been used to improve fields? Response: Prior to FY 2022/23, no fees were collected for the use of sports fields. Currently, limited fee revenues are used to help maintain the fields including but not limited to lawn maintenance, utilities for lights, watering of the fields, garbage cleanup, and pest control. The fees are also used to support on-site staffing for opening and closing facilities, restroom maintenance, performing safety checks, managing lost and found, monitoring permits for legal use of fields, and enforcement of facility rules. Reducing or waiving these fees will impact the City’s ability to maintain and keep fields in good playing condition. It should be noted that the existing $14/hour fee is in the 1%-20% cost recovery tier; consequently, the City is already subsidizing the majority of the costs associated with operating and maintaining the fields. In addition, fees for non-resident participants are appropriated to the Wade Brummel Scholarship Attachment 3
Responses to City Council Questions – April 9, 2024 Study Session
program to afford the user groups the opportunity to provide scholarships for low-income participants and seek reimbursement for other eligible program costs.
Question: Confirm the impact on the General Fund if the field rental fees for youth groups/non- profits was eliminated and what would be the potential service impacts? Response: Assuming approximately 8,200 hours per year, the $14 hourly fee for sports field rentals would generate approximately $115,000. While this amount may appear to be minimal, to eliminate fees for one user group and not others creates an equity issue. As noted above, the City’s experience is that there is greater fiscal accountability and better utilization of existing fields when a fee is imposed. In addition, elimination of fees would reduce the resources available to partially offset the costs of the field rentals and would reduce General Fund revenues that support many of the services used by our community (parks, field use, community centers, libraries, police and fire).
General Fee Information
Question: How much money is anticipated to be collected through fees? Response: Per the User and Regulatory Fee study, fees are anticipated to generate $37.3 million across the all funds (e.g., General Fund, development funds, Housing funds, parks funds, and utility funds).
Question: What is the magnitude of the fee changes being proposed? Response: Per the User and Regulatory Fee study, the proposed fee changes are projected to generate $1.1 million in additional revenue. This reflects an average increase of 3% to the fees.
General Fund,
$16.6 M
Development
Funds, $19.0
M
Utility Funds,
$0.7 M
Housing Funds,
$0.1 M
Parks Funds,
$0.9 M
Est FY 2024/25 Fee Revenue
$37.3 M
PARKS AND RECREATION COST RECOVERY POLICY
Purpose
Establishing a cost recovery policy provides the City’s Parks and Recreation Department with a tool for evaluating services and establishing appropriate fees for services. Standardizing cost recovery objectives enhances the Department’s ability to accomplish broad c itywide goals and objectives . Establishing a reasonable, transparent, and consistently applied policy is intended to:
Stretch taxpayer investment in parks and recreation services to optimize value received Promote program respect and ownership
Allow prices to reflect users’ investment in themselves based on individual benefit Develop deeper commitment to the programming users help support
Costs Considered When Evaluating Cost Recovery
To evaluate cost recovery, the Department will calculate the “full cost of service,” for programming, facility use, and services provided. The full cost of service will include components for:
The direct costs of service:
- The labor associated with the performance of service from all personnel involved in the activity - The services, supplies, and/or materials required to complete the activity A reasonable share of the indirect costs of service:
- The services, supplies, and materials which support the personnel involved in the activity - The maintenance of any facilities required to support the provision of service - The indirect management, administration, and support services associated with the City functions involved in the activity
- The central services, City management and administration, and governmental oversight associated with the functions involved in the activity
Targeted Cost Recovery in Fees
Once the full cost of service is established for each activity, the City will apply a consistent set of guidelines for determining the amount of cost to be recovered in the final fee amount. A cost recovery percentage will be applied to the full cost of service to calculate the fee. Figure 1 describes the general criteria for assigning Departmental programming, facility use, and services to cost recovery tiers. The cost recovery threshold assigned to each fee-related service and program area will be identified in the periodic analysis and documentation supporting the ongoing and seasonally managed calculation of the City’s Parks and Recreation fees.
PARKS AND RECREATION COST RECOVERY POLICY
FIGURE 1 | COST RECOVERY GUIDELINES – PARKS AND RECREATION SERVICES
BENEFIT-BASED
RECOVERY TIER DESCRIPTION FEE BASED PROGRAM AREA
0% COST RECOVERY
Entirely Community
Benefit
Programs, facilities, and services that benefit the
community as a whole. The community generally
expects the City to offer these services and
supports paying for these through taxes.
• General, non-exclusive park,
playground, open space, trails,
restrooms, and facility
visitation and use
1-20% COST
RECOVERY
Mostly Community
Benefit
Programs, facilities, and services that provide
benefit to the individual user, but have more
fundamental goal of:
• Seeking to engage community with high
participation levels desirable
• Community problem solving (e.g., services
for vulnerable or underserved populations)
• Non-Profit facility use serving
the City of Santa Clara
• Special Events
• Resident Senior Center Use
• Senior Nutrition Program
• Afterschool Program
21-40% COST
RECOVERY
Considerable
Community Benefit
Programs, facilities, and services which promote
individual physical and mental well-being, and
provide recreation skill development. They may
have a community benefit but to a smaller group
of the community. Generally, costs of service are
offset by both a tax subsidy to account for
community benefit and participant fees to
account for individual benefit.
• Early Learners
• Therapeutic Recreation
41-70% COST
RECOVERY
Balanced Individual
and Community
Benefit
Programs, facilities, and services which promote
individual physical and mental well-being, and
provide recreation skill development. Program,
facility, and service use that benefits individuals
primarily, but the community receives some
benefit.
• Services which are specialized and/or similar
to private sector
• Comparable “market rates” for similar
services affect ability to recover a greater
percentage of costs
• Competition, Meets, and
Tournaments that include
competitors from other cities
• Drop-in
Fitness/Recreation/Swimming
• Youth Theater Programs
• Resident facility use
• City provided programs
71-90% COST
RECOVERY
Considerable
Individual Benefit
Benefits individuals significantly more than the
community; Private sector or public agencies
offer similar services; Demand for service, facility
or program exceeds capacity
• Programs providing individual
benefit
91-100% COST
RECOVERY
Exclusively
Individual Benefit
Benefit individuals; Commercial nature of
services; Enterprise funds expected to operate
without General Fund support
• Non-resident & Commercial
use of facilities
PARKS AND RECREATION COST RECOVERY POLICY
The following shall serve as guidelines for categorizing Recreation Programs and services based on types of programs, target populations, and level of community benefit to determine appropriate subsidy Level:
Programs with the highest level of community benefit will have the lowest level of cost recovery. Programs that have the greatest level of individual or group benefit will target the highest level of cost recovery.
Pricing of programs and services takes into account market rates and the impact on demand which may override cost-recovery target considerations.
Non-resident fees are priced higher than resident fees. Fees will be periodically reviewed to keep pace with changes in the cost of living, market demands, and/or to promote identified Recreation Programs.
Staff will adjust fees to meet minimum cost-recovery rates and to be consistent with market demand for services.
The City will continue to offer a grant program to offset the cost of programs for eligible low-income participants identified through its established procedures Staff will seek to enhance and refine this policy over time.
Parks and Recreation Fee Management
Most fees for Parks and Recreation services and programs will fluctuate seasonally as the Department manages offerings and provisions of service dynamically in line with capabilities and market conditions at the time schedules are developed. As such, estab lishing static fees within the Municipal Fee Schedule similar to most other City services is burdensome procedurally. The Cost Recovery Policy is intended to establish general targets for the Department within which it can set most fees on that fluctuating basis within its periodic service catalogs.
Resolution/Municipal Fee Schedule Page 1 of 3
Rev: 03/19/2024
RESOLUTION NO. _____
A RESOLUTION OF THE CITY OF SANTA CLARA, CALIFORNIA
ADOPTING THE “CITY OF SANTA CLARA 2024/25 MUNICIPAL
FEE SCHEDULE” WHICH IMPOSES NEW FEES, AMENDS
EXISTING FEES AND RETAINS UNCHANGED FEES FOR
VARIOUS CITY DEPARTMENTS
WHEREAS, for the previous fiscal year 2023/24 (July 1, 2023 to June 30, 2024) the Santa Clara City Council (“City Council”) adopted certain fees by Resolution No. 23-9221 (“2023/24 Fee Schedule”);
WHEREAS, the City of Santa Clara (“City”) now desires to amend existing fees, eliminate certain fees, and retain certain fees from the 2023/24 Fee Schedule and impose new fees as set forth in the “PROPOSED CITY OF SANTA CLARA 2024/25 MUNICIPAL FEE SCHEDULE” (“Fee Schedule”) attached to the staff report accompanying this resolution and incorporated herein by reference;
WHEREAS, in compliance with Article XIIIC of the California Constitution and as also detailed in the Fee Schedule, the fees, rates, rental fees, fines, and charges (hereinafter, “Fee” or “Fees”) in the Fee Schedule are not taxes and are (a) fees imposed for a specific benefit conferred or privilege granted directly to the payor that is not provided to those not charged, and which does not exceed the reasonable costs to the City; (b) fees imposed for a specific government service or product provided directly to the payor that is not provided to those not charged, and which does not exceed the reasonable costs to the City; (c) fees imposed for the reasonable regulatory costs to the City for issuing licenses and permits, performing investigations, inspections, and audits; (d) fees imposed for entrance to or use of local government property, or the purchase, rental, or lease of local government property; (e) fines, penalties, or other monetary charges imposed by the City as a result of a violation of law; (f) charges imposed as a condition of property development; and (g) assessments and property-related fees imposed in accordance with the provisions of Article XIIID of the California Constitution; WHEREAS, in adopting the Fee Schedule, the City exercises its powers under (a) Article XI, Resolution/Municipal Fee Schedule Page 2 of 3
Rev: 03/19/2024
Section 7 of the California Constitution, (b) Article XIIIC of the California Constitution, (c) Section 50076 of the California Government Code, (d) the Charter of the City of Santa Clara, (e) the Code of the City of Santa Clara, California, and (f) other applicable laws; WHEREAS, as for those new or increasing fees, the City made available relevant reports for public review and comment ten (10) days prior to the public hearing for the proposed Fees; WHEREAS, on April 3 and April 10, 2024, the City timely published notice of the public hearing in the Santa Clara Weekly in the manner set forth in Government Code Sections 6062a and 66018;
WHEREAS, the City mailed notice of the public hearing to all persons requesting such notice pursuant to Government Code Section 66016; and
WHEREAS, on April 23, 2024, the City Council held a public hearing on the Fees set forth in the Fee Schedule.
NOW THEREFORE, BE IT RESOLVED BY THE CITY OF SANTA CLARA AS FOLLOWS:
1. The findings as set forth herein above are hereby adopted by the City Council of Santa Clara.
2. Adoption of Fees, Rates and Charges. The Fees contained in “CITY OF SANTA CLARA 2024/25 MUNICIPAL FEE SCHEDULE” are hereby adopted.
3. Effect of Fees Prior to effective Date of Resolution. This Resolution shall not be construed so as to affect any fee or charge payable or paid under any applicable fee schedule operative prior to the effective date of this Resolution, except to the extent that the Fee Schedule supersedes the 2023/24 Fee Schedule.
4. Effective date. The Fees set forth in the “CITY OF SANTA CLARA 2024/25 MUNICIPAL FEE SCHEDULE” shall be effective on July 1, 2024.
Resolution/Municipal Fee Schedule Page 3 of 3
Rev: 03/19/2024
I HEREBY CERTIFY THE FOREGOING TO BE A TRUE COPY OF A RESOLUTION PASSED
AND ADOPTED BY THE CITY OF SANTA CLARA, CALIFORNIA, AT A REGULAR MEETING THEREOF HELD ON THE 23rd DAY OF APRIL 2024, BY THE FOLLOWING VOTE:
AYES: COUNCILORS:
NOES: COUNCILORS:
ABSENT: COUNCILORS:
ABSTAINED: COUNCILORS:
ATTEST: ______________________________
NORA PIMENTEL, MMC
ASSISTANT CITY CLERK
CITY OF SANTA CLARA
Attachments incorporated by reference:
1. City of Santa Clara 2024/25 Municipal Fee Schedule
City of Santa Clara
Agenda Report
1500 Warburton Avenue
Santa Clara, CA 95050
santaclaraca.gov
@SantaClaraCity
24-433 Agenda Date: 4/23/2024
REPORT TO COUNCIL
SUBJECT
Action on Proposed Changes to the City’s 4th of July Special Event Activities and an Amendment to Silicon Valley Power’s Sponsorship List of Annual Events and Activities to Include Sponsorship of the 4th of July Fireworks Show in the Amount of $50,000
COUNCIL PILLAR
Promote Community Engagement and Transparency
Enhance Community Sports, Recreational and Arts Assets
BACKGROUND
Historically, the City has sponsored an All-City Picnic and Fireworks Show at Central Park on the 4th of July. Due to budget constraints, funding for special events in the amount of $358,116 was cut from the Parks and Recreation Operating Budget in fiscal year (FY) 2021/2022. This resulted in the elimination of the fireworks portion of the 4
th of July activities. While all special events were paused during the pandemic, the Department reinstated the All-City picnic in 2022. Since that time, the Department has been asked to explore the feasibility of restoring the fireworks component of the All- City Picnic for 2024.
In doing so, the following challenges were identified: 1) significant safety concerns resulting from changes in the site conditions at Central Park; 2) public safety issues that have occurred in recent years at large scale community events across the country, highlighting the need for enhanced security; and 3) limited time to complete the required procurement process to secure a fireworks vendor prior to July 2024.
In light of these challenges, staff initiated a process to evaluate other possible site locations and partnerships. The plaza at Mission College was identified as a suitable location for the All-City Picnic given their infrastructure, parking, on-site security and available staff resources. Mission College has committed to making their facilities and staffing available for the event which will include free parking, access to appropriate facilities for event staging as well as “day-of” campus security and facilities staffing to ensure a well-coordinated event. To address the issue of securing a fireworks vendor, staff explored the feasibility of partnering with Great America to enhance their existing show for the benefit of the community. Great America’s proximity to Mission College would also allow attendees at the All- City Picnic to experience the fireworks show at Great America in the evening. Both Mission College and Great America have expressed a willingness to partner with the City on these activities.
The purpose of this report is to provide the City Council with an overview of proposed changes to the City’s 4
th of July Special Event Activities that would enable the Department of Parks and Recreation to host a safe and successful All-City Picnic and Fireworks Extravaganza as well as to seek approval to amend Silicon Valley Power’s List of Annual Sponsorships to include a sponsorship for the City of Santa Clara Printed on 4/19/2024Page 1 of 5
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24-433 Agenda Date: 4/23/2024
fireworks show in the amount of $50,000.
DISCUSSION
Site Conditions at Central Park
The City’s last fireworks show was held in 2019. Since then, the Santa Clara Unified School District has fenced the adjacent school site (Central Park Elementary School), installed irrigation in the area previously used for viewing the fireworks and initially indicated that the site would not be available due to potential property damage. Subsequently, staff has been advised that the District would allow the use with the following conditions:
1. That safety resources be allocated to ensure the safety of the premises during the event.
2. That all costs incurred by the District attributable to the event would be reimbursed in whole by the City including costs related to property damage, litter/debris removal, general clean-up as well as any security charges incurred by the District.
In addition to the change in the school district property, changes in site conditions have also occurred which impact the viability and safety of hosting the All-City picnic and Fireworks show at Central Park.
Currently, a large portion of Central Park on the Kiely side is under construction for the new Magical Bridge All-Inclusive Playground. This project will not be completed until August 2024. Additionally, the George F. Haines International Swim Center (ISC) is closed and is subject to being fenced until conditions are remedied in accordance with the direction from the County Department of Environment Health. Large-scale events, such as the proposed 4 th of July event, would present
liability risks for both of these projects. In the case of the Magical Bridge All-Inclusive Playground, any property damage would further delay the opening of the project. With respect to the ISC, the City has already experienced repeat break-ins during the closure. A night-time event with large crowds may increase the likelihood of additional break-ins and potential injury should trespassers access the facility.
The City’s public safety departments have also expressed concerns about the use of Central Park for a night-time firework show. While events have been very well attended in prior years, those crowds resulted in congestion in surrounding neighborhoods impacting the ability of public safety to respond to incidents. Moreover, recent events such as the Christmas Hill Park shooting which is currently in litigation and the shooting during the Super Bowl parade in Kansas City have heightened concerns that enhanced security is needed for large scale events - particularly those held in the evening.
Mission College
The City Council has expressed a desire that City Departments explore partnerships to leverage community benefit. In recent years, the City has partnered with Mission College to co-sponsor events during their concert series. As such, staff was aware of the infrastructure and resources available at Mission College that includes, but is not limited to, a central plaza with a large grass area and entertainment stage, multiple parking lots, on-site security, utilities and power to support special events and well as other facilities that might be needed for storage and/or event organization. These amenities would make Mission College a preferable alternative for a 2024 Fourth of July All-City Picnic event.
Great America
Great America has traditionally offered a 4th of July special event and regularly conducts firework City of Santa Clara Printed on 4/19/2024Page 2 of 5
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24-433 Agenda Date: 4/23/2024
shows on their property. With an existing relationship with a fireworks vendor and an approved plan for conducting fireworks shows in a safe manner, a partnership with Great America would provide a viable means for securing a vendor in the limited time available.
At the City’s request, Great America has indicated a willingness to partner for an enhanced 4 th of July
fireworks show to help facilitate the City’s desire to provide fireworks for 2024. On March 21, 2024, City staff met with representatives from Great America and their vendor to test the visibility of the fireworks from the Mission College Plaza and it was confirmed that the shells were visible. City staff was advised that the firework vendor could also provide the City with a mobile app to allow the public to enjoy the same musical experience as visitors to Great America during the fireworks show to allow for a synchronized experience.
Programming
While scheduling details are still under development, the proposed schedule for the 2024 All-City Picnic and Fireworks Extravaganza is tentatively set for 4 p.m. to 10 p.m. with the fireworks show to start at approximately 9:40 p.m. with an end time of 10 p.m. in accordance with the established curfew.
Historically, the weather on the 4
th of July has been hot. This start time will mitigate exposure to the heat and allow sufficient time for public safety to conduct necessary security checks for the large- scale event. Given the size of the campus and multiple walkways, a security perimeter will be established, and security checks conducted to ensure a safe event.
Costs
As indicated earlier, the budget for the fireworks portion of the 4th of July special event activities was eliminated starting in FY 2021/22. While the Department of Parks and Recreation has sufficient savings in FY 2023/24 to support the All-City Picnic, additional funding will be needed to support the fireworks component. The quote for the direct cost of the firework show at Great America is $19,000.
Additional funding will be needed for equipment and staffing from affected departments including Parks and Recreation, Police and traffic control given that this event was not included in the current budget. It is anticipated that the total costs will range from $40,000 to $50,000.
Funding
For many years, the City of Santa Clara’s Electric Utility Department, Silicon Valley Power (SVP) has sponsored events and activities in and around the City of Santa Clara. On June 4, 2019, the City Council approved a list of annual sponsorships and delegated authority to the City Manager to approve additional sponsorships of up to $10,000.
In October 2023, this list was updated primarily to increase sponsorship of Parks and Recreation events from $50,000 to $65,000 to support the following events:
· Sunset Cinema Series
· Concerts in the Park
· Fourth of July All-City Picnic
· 41
st Annual Art and Win Festival
· Children’s Halloween Party
· Holiday Tree Lighting
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It is recommended that the list of Silicon Valley Power’s annual sponsorships be amended to include sponsorship of the fireworks show in the amount of $50,000.
Sponsorship benefits would include:
· Designation as a Presenting Sponsor. Event will be recognized as Fourth of July: Firework Extravaganza Presented by Silicon Valley Power and in all marketing and promotional pieces, flyer, banners, digital ads, email campaigns
· SVP logo on event webpage with link to website
· Mentions on City social media pages
· Recognition during event announcements
Conclusion
Given the current conditions at Central Park, it is recommended that the City partner with Mission College and Great America on a pilot basis for the 2024 All-City Picnic and Fireworks Extravaganza.
While this represents a departure from tradition, such a pilot offers the following benefits:
1. A site location with adequate resources to support a large-scale special event that will not have a large impact on residential neighborhoods;
2. The ability to restore a fireworks show in 2024 that can be implemented in a safe and controlled area with minimal cost;
3. The ability to avoid traffic congestion and other negative impacts to the Central Park neighborhood on the holiday; and
4. The ability to develop stronger working relations with key partners in North Santa Clara in advance of the large-scale special events that are scheduled to occur in 2026 at Levi’s Stadium.
ENVIRONMENTAL REVIEW
The proposed actions do not constitute a “project” within the meaning of the California Environmental Quality Act (“CEQA”) pursuant to section 15378(b)(4) of Title 14 of the California Code of Regulations as the proposed actions will allow for funding of community events and do not involve a commitment to a specific project which may result in a potentially significant impact on the environment.
FISCAL IMPACT
The Department of Parks and Recreation budget has sufficient funding to support the All-City Picnic.
The remaining additional cost for the fireworks show is $50,000, which includes $19,000 for the firework show at Great America and $31,000 for equipment and staffing costs for Parks and Recreation, Police and Traffic Control. There is sufficient funding in the Electric Utility Operating Fund to cover the $50,000 of additional costs for the event.
COORDINATION
This report has been coordinated with Silicon Valley Power, the City Attorney’s Office, the Finance Department and City Attorney’s Office.
PUBLIC CONTACT
Public contact was made by posting the Council agenda on the City’s official-notice bulletin board outside City Hall Council Chambers. A complete agenda packet is available on the City’s website City of Santa Clara Printed on 4/19/2024Page 4 of 5
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24-433 Agenda Date: 4/23/2024
and in the City Clerk’s Office at least 72 hours prior to a Regular Meeting and 24 hours prior to a Special Meeting. A hard copy of any agenda report may be requested by contacting the City Clerk’s Office at (408) 615-2220, email [email protected] <mailto:[email protected]> or at the
public information desk at any City of Santa Clara public library.
RECOMMENDATION
1. Authorize the City Manager to continue negotiations with Mission College and Great America and take all necessary steps to host and provide services for the 2024 All-City Picnic and Fireworks Extravaganza in alignment with the plan outlined in this Report; and
2. Approve the addition of the 4th of July Fireworks show to Silicon Valley Power’s List of Annual Sponsorships in the amount of $50,000.
Reviewed by: Cynthia Bojorquez, Assistant City Manager/Acting Director of Parks and Recreation Department
Approved by: Jovan Grogan, City Manager
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