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INDEPENDENT AUDITORS’ REPORT ON STATE COMPLIANCE
To the Honorable Mayor and Members of the City Council
City of Shafter, California
Opinion on Compliance with Transportation Development Act We have audited the City of Shafter, California (the City)’s compliance with the Transportation Development Act (TDA) requirements that funds allocated to and received by the City were expended in conformance with applicable statutes, rules, and regulations of the TDA; and the allocation instructions and resolutions of the Kern Council of Governments as required by Section 6666 and 6667 of Title 21, Division 3, Chapter 2, Article 5.5 of the California Code of Regulations during the year ended June 30, 2024.
In our opinion, the City, complied, in all material respects, with the types of compliance requirements referred to above that could have a direct and material effect on the Transportation Development Act Fund allocated for non-transit purposes, and the Transit Enterprise Fund of the City for the year ended June 30, 2024.
Basis for Opinion
We conducted our audit of compliance in accordance with auditing standards generally accepted in the United States of America (GAAS); the standards applicable to financial audits contained in Government Auditing Standards, issued by the Comptroller General of the United States; the applicable statutes, rules, and regulations of the TDA; and the allocation instructions and resolutions of the Kern Council of Governments as required by Section 6666 and 6667 of Title 21, Division 3, Chapter 2, Article 5.5 of the California Code of Regulations. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the Audit of Compliance section of our report.
We are required to be independent of the City of Shafter, California, and to meet our other ethical responsibilities, in accordance with the relevant ethical requirements relating to our audit. We believe the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. Our audit does not provide a legal determination of the City’s compliance with the compliance requirements referred to above.
Responsibilities of Management for Compliance
Management is responsible for compliance with the requirements referred to above and for the design, implementation, and maintenance of effective internal control over compliance with the requirements of laws, statutes, regulations, rules, and provisions of the Transportation Development Act (TDA) requirements applicable to the City’s TDA program.
Auditor’s Responsibilities for the Audit of Compliance
Our objectives are to obtain reasonable assurance about whether material noncompliance with the compliance requirements referred to above, whether due to fraud or error, and express an opinion on the City’s compliance based on our audit. Reasonable assurance is a high level of assurance but is not absolute assurance and therefore is not a guarantee that an audit conducted in accordance with GAAS; Government Auditing Standards; the applicable statutes, rules, and regulations of the; and the allocation instructions and resolutions of the Kern Council of Governments as required by Section 6666 and 6667 of Title 21, Division 3, Chapter 2, Article 5.5 of the California Code of Regulations will always detect material noncompliance when it exists. The risk of not detecting material noncompliance resulting from fraud is higher than for that resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control. 30 To the Honorable Mayor and Members of the City Council City of Shafter, California
Noncompliance with the compliance requirements referred to above is considered material if there is a substantial likelihood that, individually or in the aggregate, it would influence the judgment made by a reasonable user of the report on compliance about the City’s compliance with the requirements of the TDA requirements that funds allocated to and received by the City were expended in conformance with applicable statutes, rules, and regulations of the TDA; and the allocation instructions and resolutions of the Kern Council of Governments as required by Section 6666 and 6667 of Title 21, Division 3, Chapter 2, Article 5.5 of the California Code of Regulations.
In performing an audit in accordance with GAAS; Government Auditing Standards; the applicable statutes, rules, and regulations of the TDA; and the allocation instructions and resolutions of the Kern Council of Governments as required by Section 6666 and 6667 of Title 21, Division 3, Chapter 2, Article 5.5 of the California Code of Regulations, we:
• Exercise professional judgment and maintain professional skepticism throughout the audit. • Identify and assess the risks of material noncompliance, whether due to fraud or error, and design and perform audit procedures responsive to those risks. Such procedures include examining, on a test basis, evidence regarding the City’s compliance with the compliance requirements referred to above and performing such other procedures as we considered necessary in the circumstances. • Obtain an understanding of the City’s internal control over compliance relevant to the audit in order to design audit procedures that are appropriate in the circumstances and to test and report on internal control over compliance in accordance with the applicable statutes, rules, and regulations of the TDA; and the allocation instructions and resolutions of the Kern Council of Governments as required by Section 6666 and 6667 of Title 21, Division 3, Chapter 2, Article 5.5 of the California Code of Regulations, but not for the purpose of expressing an opinion on the effectiveness of the City’s internal control over compliance. Accordingly, no such opinion is expressed.
We are required to communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and any significant deficiencies and material weaknesses in internal control over compliance that we identified during the audit.
Purpose of this Report
The purpose of this report on compliance is solely to describe the scope of our testing of compliance and the results of that testing. Accordingly, this report is not suitable for any other purpose.
Irvine, California
March 27, 2025
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Federal
Assistance Listing Unique Entity Total Federal
Number Identifier Number Expenditures
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Highway Planning and Construction Cluster:
Pass-through the State of California, Department of Transportation:
Highway Safety Improvement Program* 20.205 EHEGWCLJEVJ4 $ 1,864,556 Total Expenditures of Federal Awards $ 1,864,556
* Major Program
1 There was no federal awards expended in the form of noncash assistance and insurance in effect during the year. 2 The amount provided to subrecipients during the year was $0.
Grantor/Program or Cluster Title
Federal Grantor/Pass-Through
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10 MANAGEMENT REPORT
CITY OF SHAFTER
CITY COUNCIL REPORT
MEETING DATE: April 1, 2025
DEPARTMENT: Rachel Zermeno, Community Engagement Manager SUBJECT: CITY BRANDING PROJECT WITH CHANDLERTHINKS, LLC.
APPROVAL
RECOMMENDATION
Council find the action is not defined as a "project" per Section 15378(b)(5) of the CEQA Guidelines; approve the final City Branding package, including the brand truths, Shafter's Storyline, a tagline, and a new logo for the City of Shafter, as developed through the branding initiative with Chandlerthinks, LLC.
BACKGROUND
On July 18, 2023, the City Council approved a $80,025 professional services agreement with Chandlerthinks, LLC, for a comprehensive City Branding Initiative. The initiative aimed to develop Shafter's competitive identity, leveraging Shafter's strengths, history, and aspirations to enhance economic development efforts. The branding process officially launched in October 2023.
Chandlerthinks conducted extensive research through one-on-one interviews, focus groups, surveys, a Facebook group, a tour, and community input on logo submissions.
Chandlerthinks gathered feedback from 700+ participants, including residents, businesses, organizations, and external stakeholders, to ensure the brand reflected Shafter's authentic character.
While the project spanned over a year and a half, there were challenges along the way, including the loss of three committee members, who three new members replaced at different stages of the process. Each new member required onboarding to understand the branding process and previous research findings. Despite these transitions, the committee remained dedicated to ensuring the branding initiative captured the true spirit of Shafter.
Throughout this process, one key priority was understanding what the community values most about Shafter. Recurring themes from the research included:
• A strong passion for our agricultural heritage.
• A strong sense of community.
• Exceptional Public Safety, Community Engagement, and Progressive Financial Strategies.
• Centrally located, offering logistical advantages and accessibility.
CITY BRANDING PROJECT WITH CHANDLERTHINKS, LLC. APPROVAL - 2 -
• Progressive and Visionary Leadership
• The vibrancy of our cultural events and Mexican Influence. • The deep-rooted significance of Shafter High School.
• The sound of the train is an auditory hallmark of the city and part of daily life.
The overall process resulted in the development of a cohesive branding package that includes:
• Our Brand Truths - Elements that define a brand’s identity • Our Storyline – Capturing the essence of Shafter's identity and aspirations. • Our Tagline – A succinct and meaningful message to unify the community and attract economic opportunities.
• A Logo – A modern yet historically rooted representation of Shafter's identity.
Chandlerthinks will present the final branding elements, which will reflect these core themes while positioning Shafter for future growth and economic opportunities.
FISCAL IMPACT
The fiscal impact of this action is limited to the previously approved professional services agreement with Chandlerthinks, LLC, in the amount of $80,025, which was authorized by the City Council on July 18, 2023. No additional funding is required at this time. The branding initiative was fully funded within the adopted budget and has been completed within scope.
The approval of the final City Branding Package does not directly result in additional expenditures. However, implementation of the branding elements—such as signage, marketing materials, website updates, or branded merchandise—may incur future costs. These expenses will be evaluated and brought forward for Council consideration as part of future budget processes or individual project approvals.
The branding initiative is expected to support long-term economic development goals by enhancing Shafter’s identity and visibility, which may help attract new businesses, residents, and investment opportunities to the city.
CEQA ANALYSIS
The action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines because the action is approval of the City branding project and therefore, it is organizational and administrative activity that will not result in direct or indirect physical changes to the environment and not subject to CEQA.
APPROVED BY THE CITY ATTORNEY
ATTACHMENTS
1. Chandlerthinks Research Presentation 02-06-24
A PLACE MARKETING COMPANY
Chandlerthinks, LLC
106 Mission Court, Suite 102A | Franklin, TN 37067
615-498-8313
[email protected]
Shafter, CA
Branding Research Presentation
February 6, 2024
Chandlerthinks.com
Review overall goals
Refresher on municipal branding
What did we learn from the research?
Branding set-up
Review next steps.
Today’s Presentation
A PLACE MARKETING COMPANY
GOALS AND OBJECTIVE
Chandlerthinks.com
Project Objective
Shafter, CA is seeking to define its brand identity. The goal is to create the Shafter Story to provide a common and consistent message, establish Shafter’s competitive identity, and then prepare a plan to share that message to energize our economic development efforts.
A PLACE MARKETING COMPANY
PURPOSE OF BRANDING
Chandlerthinks.com
In the absence of a strong identity, other people
or an incident can make it for you.
Municipal branding is about creating a strong image
of the city government AND the place (community).
Chandlerthinks.com
Municipal branding is more than a logo, a
tagline and an ad.
It's about what you deliver inside the
municipality and throughout the community!
A PLACE MARKETING COMPANY
RESEARCH FINDINGS
Chandlerthinks.com
Brand Explorer Platform
Explore
Evaluate
Express
Engage
Brand Explorer Program
Phase I.
Phase II.
Phase III.
Phase IV.
Phase II.
Chandlerthinks.com
Summary of Research Elements:
• Familiarization Tour
• 20 one-on-one interviews with community stakeholders
• 9 focus groups (73 total people)
• 177 Community Destination Perception Surveys completed online • 359 Outsider Attitude, Awareness and Perception Surveys completed online • Digital audit of websites, social media, search and reviews • Branding Shafter Facebook Group (78 members)
Research Recap - 700+ Participants
A PLACE MARKETING COMPANY
IN-MARKET TRIP FINDINGS
(TOUR/INTERVIEWS/FOCUS GROUPS)
Chandlerthinks.com
#1 - Shafter has a strong sense of community commitment to its residents. • Strong community building efforts, especially in education and recreation. • A focus on family dynamics and quality amenities as a measure of success. • A high value placed on safe neighborhoods and effective policing. #2 - Exceptional public safety, touted as one of the safest cities in CA. #3 - Agriculture is a central aspect, with many businesses linked to it.
In-Market Trip - Main Observations
Source: In-Market
Chandlerthinks.com
#4 - Central location in CA, offering logistical advantages and accessibility. #5 - Vibrant Mexican influence, reflected in the city’s demographic diversity and enriched by cultural events and authentic cuisine.
#6 - Progressive and visionary leadership, perceived as community-centric, approachable and responsive. Yet, some indications of political tension within the city's leadership and a call for a return to community-focused governance and investment in infrastructure.
In-Market Trip - Main Observations
Source: In-Market
Chandlerthinks.com
Shafter is at a crossroads between honoring its agricultural heritage and navigating modern challenges. While there is a strong community spirit and significant investment in education and community activities, there are also calls for more inclusive governance, improved infrastructure, and economic development.
In-Market Trip - Summary of Main Observations
Source: In-Market
Chandlerthinks.com
Q: What words or phrases would you use to describe Shafter to a friend or colleague who knows nothing about the city?
and
Q: What is the one-word people would use to describe the City of Shafter? Source: In-Market
Chandlerthinks.com
Shafter is described as a caring and supportive small ag town.
Q: What words or phrases would you use to describe Shafter to a friend or colleague who knows nothing about the city? Source: In-Market
Chandlerthinks.com
Q: What is the one-word people would use to describe the City of Shafter? Source: In-Market
Small is the one word that describes Shafter.
Chandlerthinks.com
Q: Develop a brag list: What makes Shafter a great place to LIVE? Source: In-Market
Chandlerthinks.com
Q: Develop a brag list: What makes Shafter a great place to LIVE? Parks and recreation and community involvement top the list of what makes Shafter a great place to live.
Source: In-Market
• Parks & Recreation (7)
• Caring/Community Involvement (6)
• Accessibility (3)
• Family-Friendly (3)
• Affordability (2)
• Personal Service (2)
• Quiet (2)
• Safe (2)
• Walkability (2)
Chandlerthinks.com
Q: What is the MOST ICONIC VISUAL of Shafter?
Source: In-Market
Chandlerthinks.com
Q: What is the MOST ICONIC VISUAL of Shafter?
Outside of almond blossoms, Shafter lacks a clear iconic visual.
Source: In-Market
• Almond blossoms/farms in bloom (4)
• High School (2)
• Community/Family gathering (1)
• Central Avenue (1)
• Train (1)
• Big tree at city hall (1)
• Gazebo (1)
• Library (1)
• Fountain (1)
• Depot Museum (1)
• Businesses (1)
• Murals (1)
• Ford Theater (1)
• Green hotel (1)
Chandlerthinks.com
Q: What is the REPUTATION of Shafter among people who do not live in Shafter?
‣ Positive vs.
‣ Negative
Source: In-Market
Chandlerthinks.com
Source: In-Market
Safety
Community engagement
Progressive financial & developmental strategies
POSITIVES
Chandlerthinks.com
Source: In-Market
NEGATIVES
Limited amenities
Perceived isolation
Concerns over diversity and cost of living
Chandlerthinks.com
Q: What makes Shafter PROMINENT?
Source: In-Market
Chandlerthinks.com
Q: What makes Shafter PROMINENT?
Source: In-Market
Celebrates strong community
(First Friday’s, Cinco DeMayo, Colours Event)
Innovative growth
Exceptional safety
Chandlerthinks.com
Q: What makes Shafter UNIQUELY INTERESTING compared to other places in the region?
Source: In-Market
Chandlerthinks.com
Q: What makes Shafter UNIQUELY INTERESTING compared to
other places in the region?
Source: In-Market
Visionary progress (Industrial Park, fiber, rail spurs) Rich heritage (Agriculture, Minter Air Field)
Unmatched cooperation
Chandlerthinks.com
Q: What is the REPUTATION of the Shafter City Government? Source: In-Market
Chandlerthinks.com
Source: In-Market
• Attentive to residents' desires, showing a
focus on community needs.
• Open communication and approachability of
city staff and council members.
• Financially sound, reflecting good fiscal
management.
• Evolving and progressive, indicating a
willingness to embrace change.
Positive:
Community-centric
Financially astute
Q: What is the REPUTATION of the Shafter City Government?
Chandlerthinks.com
Source: In-Market
• Mixed reviews on city decisions, with some
resistance to change.
• Tension in council dynamics.
• Racial representation concerns, noting the lack
of Hispanic representation despite
demographic majority.
• A shift from a business-like operation to a
more bureaucratic government, perceived
negatively.
Negative:
Representation
Growing pains amidst change
Q: What is the REPUTATION of the Shafter City Government?
Chandlerthinks.com
Q: What does the City Government do best for Shafter?
Source: In-Market
Chandlerthinks.com
Q: What does the City Government do best for Shafter?
Source: In-Market
Public safety
Responsive services
Community events
Chandlerthinks.com
Q: Think about the City of Shafter government. Would you classify the City of Shafter government (elected officials) as…
Source: In-Market
Chandlerthinks.com
City Government Sentiment Scale
Shafter City Government is…
• A tie between open-minded and closed-minded
• Fast paced, but cautious
• Conservative to moderate
• Approachable
• Effective
• Mostly proactive
• Fiscally responsible
Q: Think about the City of Shafter government. Would you classify the City of Shafter government (elected officials) as… Source: In-Market
Chandlerthinks.com
Brand Personality
Scale
Chandlerthinks.com
BRAND PERSONALITY SCALE - SHAFTER, CA
QUIET LOUD
RURAL URBAN
DOWN-TO-EARTH PRETENTIOUS
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
NATURAL 1 2 3 4 5 6 7 8 9 10 MANUFACTURED
UNKNOWN 1 2 3 4 5 6 7 8 9 10 WELL-KNOWN
SAMPLE SIZE - 57
Source: In-Market
Chandlerthinks.com
ENTREPRENEURIAL CORPORATE
BORING EXCITING
UNDEVELOPED COMMERCIALIZED
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
PASSIVE 1 2 3 4 5 6 7 8 9 10 ADVENTUROUS
VISUALLY
UNAPPEALING
VISUALLY
APPEALING
1 2 3 4 5 6 7 8 9 10
BRAND PERSONALITY SCALE - SHAFTER, CA SAMPLE SIZE - 57
Source: In-Market
Chandlerthinks.com
YOUNG OLD
FUN SERIOUS
NEW HISTORIC
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
DIVIDED 1 2 3 4 5 6 7 8 9 10 UNITED
INACCESSIBLE 1 2 3 4 5 6 7 8 9 10 ACCESSIBLE
BRAND PERSONALITY SCALE - SHAFTER, CA SAMPLE SIZE - 57
Source: In-Market
Chandlerthinks.com
UNWELCOMING WELCOMING
UNKEPT WELL KEPT
ARTIFICIAL AUTHENTIC
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
2 1 3 4 5 6 7 8 9 10
DANGEROUS 1 2 3 4 5 6 7 8 9 10 SAFE
BRAND PERSONALITY SCALE - SHAFTER, CA SAMPLE SIZE - 57
Source: In-Market
A PLACE MARKETING COMPANY
COMMUNITY DESTINATION PERCEPTION
STUDY FINDINGS
Chandlerthinks.com
Community Destination Perception Study Methodology
Source: Community Survey
An online survey was provided in English and Spanish and distributed to Shafter’s community through the city government and their social media channels.
Respondents had to reside in Shafter, CA.
The survey was approximately 10 minutes long and conducted from 12/11/23 to 1/15/24. No incentive was provided to the respondents. A total of 177 responses were collected. The 177 completes provide a margin of error of +/-7.33% at the 95% confidence level.
Chandlerthinks.com
Community Destination Perception Study
Main Observations
#1 - Shafter is known for its agriculture and proximity to Bakersfield. #2 - Shafter’s people are very proud of the agriculture heritage, schools and sense of community.
#3 - It’s a safe and friendly small town, but there is not much to do there. #4 - Shafter’s community is well pleased with the city government’s commitment, honesty, and community focus.
Source: Community Survey
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “not at all likely to recommend” and 10 being “extremely likely to recommend,” how likely are you to recommend Shafter to a friend or colleague as a place to live, visit, or to start a business?
Source: Community Survey
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “not at all likely to recommend” and 10 being “extremely likely to recommend,” how likely are you to recommend Shafter to a friend or colleague as a place to live, visit, or start a business? Source: Community Survey
Shafter’s is highly recommended as a place to live, but not as much as a place to visit, or to start a business.
sweet spot
Chandlerthinks.com
Q: Please list 2-3 words that best and uniquely describe Shafter.
Source: Community Survey
Chandlerthinks.com
Q: Please list 2-3 words that best and uniquely describe Shafter.
Source: Community Survey
The people of Shafter describe their city mostly as a safe, quiet, clean, friendly and small community.
Chandlerthinks.com
Q: Besides the people, what makes Shafter more appealing than other cities in the area?
Source: Community Survey
Chandlerthinks.com
Q: Besides the people, what makes Shafter more appealing than other cities in the area? Source: Community Survey
Shafter appeal is its safe and clean environment, calm small-town charm, and a welcoming business atmosphere.
Chandlerthinks.com
Q: What are Shafter’s most notable assets for positively shaping it to what it is today?
Source: Community Survey
Chandlerthinks.com
Q: What are Shafter’s most notable assets for positively shaping it to what it is today? [multiple responses accepted] Source: Community Survey
Shafter’s small town feel, followed by agriculture, have helped shape the city to what it is today.
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? ‣ Quality of Life
‣ Heritage
‣ Visitation, Entertainment & Culture
Source: Community Survey
Chandlerthinks.com
Q: Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? (Quality of Life) Source: Community Survey
Shafter’s welcoming community, sense of community and safety are its strongest attributes in terms of quality of life.
sweet spot
Chandlerthinks.com
Q: Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? (Heritage) Source: Community Survey
The community highly rates Shafter’s heritage attributes, in particular the preservation of its history.
sweet spot
Chandlerthinks.com
Q: Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? (Visitation, Entertainment & Culture)
Source: Community Survey
There is room for improvement across all visitation, entertainment and cultural attributes, in particular shopping options.
sweet spot
Chandlerthinks.com
Q: Rate the level of community pride for each of the following using a scale of 1 to 10 with 1 being “no community pride” and 10 being “extreme sense of community pride.”
Source: Community Survey
Chandlerthinks.com
Q: Rate the level of community pride for each of the following using a scale of 1 to 10 with 1 being “no community pride” and 10 being “extreme sense of community pride.”
Source: Community Survey
Shafter’s community has a strong sense of pride. It is particularly proud of its high school.
sweet spot
Chandlerthinks.com
Q: What is the most unique characteristic about Shafter not found in other surrounding communities?
Source: Community Survey
Chandlerthinks.com
Q: What is the most unique characteristic about Shafter not found in other surrounding communities? Source: Community Survey
Shafter's unique charm lies in its safe and friendly small-town feel, vibrant local events and traditions, and a sense of tranquility and peacefulness.
Chandlerthinks.com
Q: List two to three words that describe the personality of the City of Shafter’s elected leadership.
Source: Community Survey
Chandlerthinks.com
Q: List two to three words that describe the personality of the City of Shafter’s elected leadership.
Source: Community Survey
Shafter's elected leadership embodies commitment, honesty, and engaged community focus.
Chandlerthinks.com
Q: Think about the City of Shafter government. Would you classify the City of Shafter government as…
Source: Community Survey
Chandlerthinks.com
City Government Sentiment Scale
Q: Think about the City of Shafter government. Would you classify the City of Shafter government as… Source: Community Survey
Shafter City Government is…
Open-minded 61% Closed-minded 39%
Fast-paced 44% Slow-paced 66%
Progressive 29% Conservative 71%
Approachable 65% Siloed 35%
Proactive 67% Reactive 33%
Chandlerthinks.com
Q: List two to three words that describe the personality of the City of Shafter’s staff.
Source: Community Survey
Chandlerthinks.com
Q: List two to three words that describe the personality of the City of Shafter’s staff.
Source: Community Survey
Shafter’s city staff is described as friendly, helpful, and approachable, emphasizing their positive, engaging, and caring nature.
A PLACE MARKETING COMPANY
OUTSIDER ATTITUDE, AWARENESS &
PERCEPTION STUDY FINDINGS
Chandlerthinks.com
An online survey was distributed to to a sample of general consumers in Shafter’s neighboring communities, within a 75 mile radius of Shafter. Respondents had to be familiar with the city of Shafter, CA.
The survey was approximately 10 minutes long and conducted from 12/13/23 to 12/24/23. No incentive was provided to the respondents. A total of 359 responses were collected. The 359 completes provide a margin of error of +/-5.28% at the 95% confidence level.
AAP Study Methodology
Source: Outsider AAP Study
Chandlerthinks.com
Outsider Awareness and Perception Study
Main Observations
#1 - Shafter is known for its agriculture and proximity to Bakersfield. #2 - Its tight-knit, helpful and safe community shape its positive reputation. #3 - Shafter is primarily a drive-through town, or where people go to visit friends and family, or go to work.
Source: Outsider AAP Study
Chandlerthinks.com
Q: Are you aware of Shafter, California?
Source: Outsider AAP Study
Chandlerthinks.com
Source: Outsider AAP Study
Awareness of Shafter, CA is high.
Q: Are you aware of Shafter, CA?
Chandlerthinks.com
Q: When you think of Shafter, what is the first thing that comes to mind? Source: Outsider AAP Study
Chandlerthinks.com
Q: When you think of Shafter, what is the first thing that comes to mind? Outsiders think of Shafter as a small town near
Bakersfield, known for agriculture.
Source: Outsider AAP Study
Chandlerthinks.com
Q: Have you visited or traveled through Shafter, CA in the past 12 months?
Source: Outsider AAP Study
Chandlerthinks.com
Two-thirds of those aware of Shafter have
visited or passed through in the past year.
Q: Have you visited or traveled through Shafter, CA in the past 12 months? Source: Outsider AAP Study
Chandlerthinks.com
Shafter is primarily a drive-through town, or
where people go to meet family and friends.
Q: You mentioned that you have visited or driven through Shafter in the past 12 months. What is the main reason you visited? Source: Outsider AAP Study
Chandlerthinks.com
Q: Did your perception of Shafter change in a positive or negative way once you visited the area?
Source: Outsider AAP Study
Chandlerthinks.com
Nearly half stated that their perception changed
to the positive after visiting Shafter.
Q: Did your perception of Shafter change in a positive or negative way once you visited the area? Source: Outsider AAP Study
Chandlerthinks.com
Q: What changed your perception in a positive/negative way? Source: Outsider AAP Study
Chandlerthinks.com
Shafter’s friendly community and its clean and safe environment help shape outsiders’ positive perceptions of the city.
Q: What changed your perception in a positive/negative way? Source: Outsider AAP Study
Reason for Positive Change:
• Positive community and service experiences (14)
• Clean and safe environment with
improved infrastructure (11)
• Small-town charm, quiet, and peacefulness (10)
• Community growth, job creation, and
new developments (5)
• Enhanced dining options and local events (4)
• Attractive and welcoming atmosphere (3)
Reason for Negative Change:
• Crime, gang violence/presence (3)
• Nothing to do (3)
• Lack of amenities and activities (2)
• Too dry
• Homelessness issues
• Dirtiness
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? Source: Outsider AAP Study
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? Source: Outsider AAP Study
Shafter delivers best on accessibility. However, there remains room for improvement across all categories.
sweet spot
Chandlerthinks.com
Q: On a scale of 1 to 10 with 1 being “poor” and 10 being “excellent,” how well does Shafter deliver the following attributes? Source: Outsider AAP Study
There remains room for improvement across all visitation, entertainment and cultural attributes.
sweet spot
Chandlerthinks.com
Q: Based on what you know, what do you think are the three (3) most distinguishable assets Shafter is known for?
Source: Outsider AAP Study
Chandlerthinks.com
Outsiders say that Shafter’s proximity to Bakersfield
and its agriculture are its most distinguishable assets.
Q: Based on what you know, what do you think are the three (3) most distinguishable assets Shafter is known for? Source: Outsider AAP Study
Chandlerthinks.com
Q: In your opinion, what makes Shafter distinct from other communities in the San Joaquin Valley?
Source: Outsider AAP Study
Chandlerthinks.com
• Sense of community: tight knit
• Small-town feel
• Agriculture/Farming
• Nothing
• Unsure
• Its people
• Friendliness
• Its location
“It’s like this
community depends on each other,
and a sense of familiarity hits me each
time I visit. People there have manners,
show respect and are always willing
to help someone when
needed.”
“All I’ve ever known about
Shafter is its different varieties
of agriculture”
Source: Outsider AAP Study
Q: In your opinion, what makes Shafter distinct from other communities in the San Joaquin Valley? A strong sense of community and its focus on agriculture makes Shafter distinct from other communities in the San Joaquin Valley.
Chandlerthinks.com
Q: What is the reputation of Shafter to those who live outside the region? Source: Outsider AAP Study
Chandlerthinks.com
Shafter tends to enjoy a positive reputation among
outsiders, unless they do not know much about it.
Q: What is the reputation of Shafter to those who live outside the region? Source: Outsider AAP Study
Chandlerthinks.com
Q: Why do you think Shafter has a positive/negative reputation? Source: Outsider AAP Study
Chandlerthinks.com
Shafter’s sense of community has earned it a
positive reputation among outsiders.
Q: Why do you think Shafter has a positive/negative reputation? Source: Outsider AAP Study
Reason for Positive Reputation:
• Sense of community
• Its people
• Nice place
• Small town feel
• Schools
• Low crime rate
• Thriving agriculture
Reason for Negative Reputation:
• Drugs
• Gangs
• Crime
• Nothing to do
• Poverty
Chandlerthinks.com
Q: What is the most interesting thing you know about Shafter? Source: Outsider AAP Study
Chandlerthinks.com
• Nothing/not sure
• Known for agriculture/agricultural
history
• Train history
• Jobs/where people go to work
• Lots of history
• Great school district/its high school
• Good food
• The parks
• Their festivals
• Great people/community
• Close to Bakersfield
• Almond orchards
• The DMV
“The City of Shafter has long been
known as thriving agricultural center that
enjoys ideal distribution access to
markets in every direction.”
“The roots of the city go back to
the Santa Fe Railroad.”
Source: Outsider AAP Study
Q: What is the most interesting thing you know about Shafter? Many outsiders said the most interesting thing about Shafter is its agricultural ties, followed by its train history.
A PLACE MARKETING COMPANY
FACEBOOK GROUP
Chandlerthinks.com
Agriculture and cultural heritage show off the beauty of Shafter.
Show us a photo that shows off the beauty of Shafter.
Trees in bloom
Open Field
Architecture
Parade
Colours Annual Arts Celebration
First men’s baseball team in Shafter
Generals baseball
Source: Shafter Facebook Group
Chandlerthinks.com
Small town, sense of community rich in heritage is what people love about Shafter.
In 3 words or less tell us why you LOVE Shafter.
Friendly
Historical
Home
Family Memories
All my family is here
Safe
Tradition
Small
People work together
Trains
Pride
Caring Committed People
Slower pace city
Small family town
For one people
Harvest
Safe Clean Community
Source: Shafter Facebook Group
Chandlerthinks.com
Let's see your creative juices. Write a headline for an advertisement telling people they should move to Shafter.
Shafter: Growing the next generation
Come Discover the Hidden Gem of Kern County – Shafter, CA Come Grow with Shafter
Shafter Grows Families
Shafter is a welcoming and energetic community that is blossoming in growth.
The agricultural influence shines when selling Shafter.
Source: Shafter Facebook Group
Chandlerthinks.com
SWOT
Chandlerthinks.com
Strengths
Opportunities Threats
Weakness
• Strong community bonds and active civic engagement.
• Affordability and cost of living.
• Robust agricultural sector, especially almonds, pistachios, and grapes.
• Cultural richness, particularly Mexican heritage and
cuisine.
• Safe environment with low crime rates.
• Quality educational initiatives, like the Learning Center. • History, especially related to its agriculture and train. • Limited retail diversity and economic development.
• Inadequate infrastructure for walkability and
connectivity.
• Environmental concerns with pollution and agricultural practices.
• Lack of attention on behalf of the Mexican community
in government planning and decision making.
• Possible disconnect between city leadership and
community due to non-local governance.
• Potential for downtown revitalization and development. • Expansion of Parks & Recreational facilities.
• Growth in tourism through cultural events and historical sites.
• Leveraging agricultural strengths to promote local
products.
• Improvement in school performance can attract young
families.
• Proximity to Bakersfield may lead to economic
overshadowing.
• Environmental regulations could impact agricultural
practices.
• Potential competition with neighboring cities for
resources and investment.
Internal
Factors
External
Factors
Positive Negative
A PLACE MARKETING COMPANY
DIGITAL AUDIT
Chandlerthinks.com
Search
Chandlerthinks.com Chandlerthinks.com
Direct search
Keyword results for:
Shafter California
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Wikipedia entry mostly talks
about Shafter’s history.
Chandlerthinks.com Chandlerthinks.com
Bakersfield in the
mix of things to
do in Shafter...
Chandlerthinks.com
Social Media
City of Shafter ✔︎ X ✔︎ X
City of Wasco ✔︎ X ✔︎ ✔︎
City of Delano ✔︎ ✔︎ ✔︎ X
City of Bakersfield ✔︎ ✔︎ ✔︎ ✔︎
Social Media Comparison
City of Shafter 7.5K X 3,784 X
City of Wasco 6.5K X 0 1K
City of Delano 1.8K 34 1,162 X
City of Bakersfield 18K 3,578 3,873 33
Social Media Comparison
(# of Followers)
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Facebook
Shafter does a nice job making announcement messaging look professional.
Use the branding to create more consistency from one to another.
Chandlerthinks.com Chandlerthinks.com
Instagram should utilize photos more. That is the primary benefit to this channel.
All graphics lack storytelling in a medium expected to show photography. This is where you can show off the beauty of Shafter.
Chandlerthinks.com
Website
Chandlerthinks.com Chandlerthinks.com
City website is very
nice! Easy to navigate.
Chandlerthinks.com Chandlerthinks.com
Updated population of
around 20,000 according
to Niche.com. Average
to lower than normal
ratings overall.
Source: niche.com
Chandlerthinks.com Chandlerthinks.com
livability.com has good
things to say about Shafter.
It talks about the cost of
living being below average
for California, with a
smaller population.
Source: livability.com
A PLACE MARKETING COMPANY
BRANDING SET-UP
Chandlerthinks.com
We experience places through the five senses.
Therefore, branding is closely tied to the senses.
See Hear Feel Taste Smell
Chandlerthinks.com
Themes across multiple sensory categories:
1. Agriculture & Almonds:
Almonds/blossoms are mentioned across four of
the five categories: taste, smell, see, and touch.
Other agricultural elements, such as pistachios,
grapes, dirt, and ag equipment are also
mentioned across various categories.
Q: Now we would like for you to think about a memorable “Shafter experience” using the Five Senses (touch, sight, hear, and taste). Assume you had friends or business associates visiting and were not familiar with the area. What would you tell your friend or colleague to ensure they have a “memorable” Shafter experience? Source: In-Market & Community Survey
Chandlerthinks.com
Themes across multiple sensory categories:
2. Mexican Influence:
Mexican food/eateries are associated with taste, smell and touch as well as Mexican music and Cinco De Mayo
associated with sound and visual.
Q: Now we would like for you to think about a memorable “Shafter experience” using the Five Senses (touch, sight, hear, and taste). Assume you had friends or business associates visiting and were not familiar with the area. What would you tell your friend or colleague to ensure they have a “memorable” Shafter experience?
Source: In-Market & Community Survey
Chandlerthinks.com
Themes across multiple sensory categories:
3. The Train:
There is a distinctive presence of the train, which seems to be a visual and auditory hallmark of the city.
Q: Now we would like for you to think about a memorable “Shafter experience” using the Five Senses (touch, sight, hear, and taste). Assume you had friends or business associates visiting and were not familiar with the area.
What would you tell your friend or colleague to ensure they have a “memorable” Shafter experience? Source: In-Market & Community Survey
Chandlerthinks.com
Place Branding
Wheel
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Chandlerthinks.com
Business:
Agriculture; Wonderful Industrial Park;
DMV; distribution centers for Amazon, Ross,
Walmart, Target, etc.
Tourism:
Festivals & special events
Arts & Entertainment:
Ford Theater; Celebration of the Arts
Heritage:
Agriculture; Shafter Depot Museum/Trains;
Minter Field Air Museum
Education:
Shafter High School;
Learning Center
Natural Assets:
Almond orchards;
parks
People:
Helpful, tight-knit, friendly;
Mexican culture
Civic Leadership:
Dependable police force
City Government
Chandlerthinks.com
Brand Truths
Chandlerthinks.com
Brand Truths
1. Shafter, CA’s identity (heritage, visual and growth) is strongly tied to its agricultural past and present.
Chandlerthinks.com
Brand Truths
2. Shafter benefits of its central location and proximity to Bakersfield
Chandlerthinks.com
Brand Truths
3. Shafter’s tight-knit, helpful and safe community are a key asset. This is recognized internally (the community) as well as externally (outsiders).
Chandlerthinks.com
Brand Truths
4. Shafter’s small town traditions (high school football, events, etc.) and community culture are important.
Chandlerthinks.com
Questions?
Chandlerthinks.com
Next Steps
• Development of the brand platform and brand story - late February • Development brand identity-logo-messaging - mid March • Develop creative applications for interpreting the brand story and identity - late March • Development of the branding plan - getting your story into action - April
A PLACE MARKETING COMPANY
Chandlerthinks, LLC
106 Mission Court, Suite 102A | Franklin, TN 37067
615-498-8313
[email protected]
Shafter, CA
Branding Research Presentation
February 6, 2024
DESTINATION BRANDING SPECIALISTS
City of Shafter
Branding Project Summary
4/2/25
Chandlerthinks.com
Project Objective
Shafter, CA is seeking to define its brand identity. The goal is to create the Shafter Story to provide a common and consistent message, establish Shafter’s competitive identity, and then prepare a plan to share that message to energize our economic development efforts.
A PLACE MARKETING COMPANY
PURPOSE OF BRANDING
Chandlerthinks.com
In the absence of a strong identity, other people
or an incident can make it for you.
Municipal branding is about creating a strong image
of the city government AND the place (community).
Chandlerthinks.com
Uniformity.
Consistency.
Familiarity.
Connectivity.
Chandlerthinks.com
Municipal and community branding is more than a
logo, a tagline and an ad.
It's about telling your story in everything you do.
Chandlerthinks.com
Summary of Research Elements:
• Familiarization Tour
• 20 one-on-one interviews with community stakeholders
• 9 focus groups (73 total people)
• 177 Community Destination Perception Surveys completed online • 359 Outsider Attitude, Awareness and Perception Surveys completed online • Digital audit of websites, social media, search and reviews • Branding Shafter Facebook Group (78 members)
Research Recap - 700+ Participants
Chandlerthinks.com
Brand Truths
Chandlerthinks.com
1. Shafter, CA’s identity (heritage, visual and growth) is strongly tied to its agricultural past and present.
2. Shafter benefits of its central location and proximity to Bakersfield.
3. Shafter’s tight-knit, helpful and safe community are a key asset. This is recognized internally (the community) as well as externally (outsiders).
4. Shafter’s small town traditions (high school football, events, etc.) and community culture are important.
Chandlerthinks.com
Brand Story
Chandlerthinks.com
At the southern end of the San Joaquin Valley amid some of the most fertile land in the world, lies a place that’s known for making waves.
Because Shafter, one of California’s fastest-growing cities and a leader in major agribusiness and industrial operations, has created a model for growth and success that’s been getting attention nationwide. Yet, its relaxed pace and small-town charm belie the significant commercial activity taking place and global logistics hub it has become.
Diversifying into major trade and logistics enterprises has led to the development of an industrial park attracting corporate giants and top Fortune 500 companies. But this is no typical industrial park complex. It’s a model for the future taking a sustainability-driven approach that benefits and integrates seamlessly with the local community and its surrounding environment.
Chandlerthinks.com
Of course, none of this has happened by chance. Since its founding in 1913, Shafter has been committed to laying and building a foundation for opportunity, innovation, community pride and connectivity. Since its early roots as a center for agriculture and rail transportation, Shafter has continued to be recognized for its easy distribution access to markets around the country and the world.
Because the city has focused on the issues that matter most to residents and businesses, such as enhanced education, safety, economic development, community services, housing and
infrastructure, many families and commercial businesses have decided to call Shafter home. And what they inevitably find here is a town whose heart and soul centers around strong family values, a profound sense of belonging, collaboration and support that lifts all. Here, the community is truly considered family.
Chandlerthinks.com
From the bountiful orchards and carrot fields to the Friday Night Lights traditions on the home football field, this close-knit community’s rich cultural heritage, traditions, the arts and spirit have created powerful connections among the people who live and work here. Whether connecting people in its earlier years through the Santa Fe Railway, today through advanced fiber optic networks, or at one of Shafter’s colorful Cinco de Mayo celebrations, the city takes pride in creating a high quality of life as an extraordinary place to live, work and grow.
No doubt, Shafter’s welcoming atmosphere, vibrant personality, resiliency and iconic can-do spirit have generated abounding possibilities for families, businesses and individuals alike to thrive, setting this city on a path for even greater accomplishments as a leader in the years ahead. A path that will continue to cultivate prosperity.
Chandlerthinks.com
Shafter, California
CULTIVATING PROSPERITY
DESTINATION BRANDING SPECIALISTS
Adcepts
Chandlerthinks.com
MAIN IDEA
Shafter provides the charm and small-town family environment with personal and professional growth opportunities on an unexpectedly global scale.
Chandlerthinks.com
Chandlerthinks.com
Chandlerthinks.com
Chandlerthinks.com
DESTINATION BRANDING SPECIALISTS
SMALL SPACE - DIGITAL - SOCIAL MEDIA
Chandlerthinks.com
Chandlerthinks.com
Chandlerthinks.com
Chandlerthinks.com
DESTINATION BRANDING SPECIALISTS
Pole Banners
Chandlerthinks.com
DESTINATION BRANDING SPECIALISTS
Logo
Chandlerthinks.com
Over 80 submissions.
Chandlerthinks.com
Ag heritage in color/tone.
Type treatments to reflect professional but also
family atmosphere.
Proprietary “S” to closeness and progressive.
Sun reflects Shafter’s future prosperity and warmth
of its people.
Logo
Chandlerthinks.com
Seal
Chandlerthinks.com
Monogram
DESTINATION BRANDING SPECIALISTS
Color Palette
Chandlerthinks.com
DESTINATION BRANDING SPECIALISTS
Brand Guidelines
Chandlerthinks.com
Chandlerthinks.com
Chandlerthinks.com
DESTINATION BRANDING SPECIALISTS
Signage
Chandlerthinks.com
DESTINATION BRANDING SPECIALISTS
City Vehicles
Chandlerthinks.com
Chandlerthinks.com
DESTINATION BRANDING SPECIALISTS
Merchandise
Chandlerthinks.com
Chandlerthinks.com
Chandlerthinks.com
What’s next?
Put you branding tools to work in everything?
Preserve the branding effort.
Share with others.
Create a sense of place.
Find ways to involve others in the Shafter story?
DESTINATION BRANDING SPECIALISTS
City of Shafter
Branding Project Summary
4/2/25
MANAGEMENT REPORT
CITY OF SHAFTER
CITY COUNCIL REPORT
MEETING DATE: April 1, 2025
DEPARTMENT: Giovanni Perez, Economic Development Coordinator SUBJECT: DECLARATION OF LAND LOCATED NEAR RESNICK WAY AND EXPRESS AVENUE (APN 091-253-09) AS NON-EXEMPT
SURPLUS PROPERTY
RECOMMENDATION
Council find that the action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines; adopt Resolution 3015, a Resolution of the City Council of the City of Shafter Declaring property located near Resnick Way and Express Ave (APN 091-253- 09) as non-exempt surplus land; approving the form of Notice of Availability; directing the City Manager to comply with the requirements of the Surplus Land Act, Government Code Section 54220 et seq.
BACKGROUND
The City of Shafter (“City”) owns real property of 7.21 acres located near Resnick Way and Express Avenue in Shafter as further described and depicted in Exhibit A of the attached Resolution (“Subject Property”). This Subject Property is zoned Industrial and located near major industrial employers.
The Subject Property is proposed for declaration as surplus land for the first time so that the City could proceed toward disposal.
The Act requires all local agencies to prioritize affordable housing, as well as parks and open space, when disposing of surplus land. New legislation which took effect on January 1, 2020, requires that before a local agency may dispose of land that is no longer necessary for its use, the land must be declared either "surplus land" or "exempt surplus land," as supported by written findings. Adoption of the Resolution would declare the Subject Property as surplus land.
Upon the City's determination that the Subject Property is surplus land, the procedures set forth in the Act must be followed prior to disposal. Those procedures require the City to offer the surplus land by issuing (via email wherever possible and by certified mail where not possible) by issuing a Notice of Availability, a form of which is attached to the Resolution as Exhibit B (the “Notice of Availability”), and accepting notices of interest for a period of 60 days.
If the City receives a letter of interest from any of the above entities, the City is required to enter into good faith negotiations concerning the price and terms of the sale or lease
DECLARATION OF LAND LOCATED NEAR RESNICK WAY AND EXPRESS AVENUE (APN 091- 253-09) AS NON-EXEMPT SURPLUS PROPERTY
- 2 -
with that entity for a period of 90 days. If the price or terms cannot be agreed upon after 90 days (or if no entity gives notice of interest), the City may sell or lease the surplus land without further regard to the Act’s procedures, except that the City must obtain approval from the State’s Department of Housing and Community Development (HCD) that it complied with the Act, and the City must record a restrictive covenant on the Subject Property, requiring that if ten or more residential units are ever built on the Subject Property, at least 15% of those units must be affordable.
FISCAL IMPACT
No budget action is required. There are minimal costs related to issuing a Notice of Availability via email and certified mail.
CEQA ANALYSIS
The action is not defined as a “project” per Section 15378(b)(5) of the CEQA Guidelines because the action is the adoption of a resolution declaring land as surplus property and therefore, it is an organizational and administrative activity that will not result in direct or indirect physical changes to the environment and not subject to CEQA.
APPROVED BY THE CITY ATTORNEY
ATTACHMENTS
1. Resolution 3015-25 City of Shafter Declaring Property APN 09125309 as Non Exempt Surplus Land
RESOLUTION NO. 3015
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SHAFTER
DECLARING PROPERTY LOCATED NEAR RESNICK WAY AND EXPRESS AVENUE (APN 091-253-09) AS NON-EXEMPT SURPLUS LAND APPROVING THE FORM OF NOTICE OF AVAILABILITY; DIRECTING THE CITY MANAGER TO
COMPLY WITH THE REQUIREMENTS OF THE SURPLUS LAND ACT,
GOVERNMENT CODE, SECTION 54220 ET SEQ.; AND FINDING THE ACTION EXEMPT FROM CEQA PURSUANT TO CEQA GUIDELINES SECTION 15312 WHEREAS, the City of Shafter (the "City") owns that certain 7.21-acre property located near Resnick Way and Express Avenue, Shafter, CA 93263 zoned Industrial, which is more particularly depicted at Exhibit A, attached hereto and incorporated herein by reference (the "Subject Property"); and
WHEREAS, the Property is not necessary for the City's use and none of the statutory exemptions set forth under Government Code Section 54221(f)(1) are applicable, and therefore the Property and disposition thereof is subject to the Surplus Land Act (Government Code Section 54220 et seq.) (the "Act").
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF SHAFTER HEREBY RESOLVES AS FOLLOWS:
Section 1. The above recitals are true and correct and are incorporated herein by this reference.
Section 2. The City Council finds and declares that the Property is “surplus land” as used in the Act, because the Property is owned in fee simple by the City, the Property is not necessary for the City's use, as defined under the Act, Section 54221(c), and the Property does not qualify as "exempt surplus land" under the Act, Section 54221(f)(1).
Section 3. The City Council approves the form of Notice of Availability, attached hereto as Exhibit B (the "Notice"), and authorizes the City Manager or designee to comply with the requirements of the Act, to tailor, finalize, a n d issue the Notice to those statutorily entitled to receive it (Section 54222), and to negotiate in good faith with those entities, if any, who submit qualified Notices of Interest (Sections 54222.5 and 54223).
Section 4. The action authorized by this Resolution does not authorize or approve the actual disposition or sale of the Property. Thus, this action does not commit the City to any future action, nor does this action approve a particular project, or grant any specific approval that would have a direct or reasonably foreseeable indirect environmental impact pursuant to the California
Shafter City Council Resolution No. 3015
April 1, 2025
Environmental Quality Act ("CEQA"). (See 14 California Code of Regulations Sections15060(c); 15378(b).) As such, the mere declaration of surplus land and authorization to proceed under the Act do not constitute the approval of a "project" under CEQA, and no further action under CEQA is required. In addition, the action is exempt from environmental review pursuant to State CEQA Guidelines §15312, which applies to the declaration and sale of surplus government property.
Section 5. Severability. If any provision of this Resolution or the application thereof to any person or circumstance is held invalid, such invalidity shall not affect other provisions or applications, and to this end the provisions of this Resolution are declared to be severable.
Section 6. Effective Date. This Resolution shall become effective immediately.
PASSED, APPROVED AND ADOPTED THIS 1
st DAY OF APRIL, 2025.
Chad Givens, Mayor Date
ATTEST:
Yazmina Pallares, City Clerk Date
APPROVED AS TO FORM:
Marco A Martinez, City Attorney Date
Shafter City Council Resolution No. 3015
April 1, 2025
EXHIBIT A
Subject Property
The Property comprises the entirety of APN 091-253-09, which is approximately 7.21 acres in size, and which is depicted below.
Shafter City Council Resolution No. 3015
April 1, 2025
EXHIBIT B
Form of Notice of Availability (see attached Cover Letter and Property Description Sheet in next page)
Shafter City Council Resolution No. 3015
April 1, 2025
April , 2025
To All Interested Parties:
RE: Notice of Availability/Offer to Lease or Sell Surplus Property As required by Government Code Section 54220 of the State of California, the City of Shafter is providing notification that the City intends to sell or lease the surplus property listed in the accompanying table.
In accordance with Government Code Section 54222, you have sixty (60) days from the date this offer was sent via certified mail or electronic mail to notify the City of your interest in acquiring the property. However, this offer shall not obligate the City to sell or lease the property to you. Instead, the City would enter into at least ninety (90) days of negotiations with you pursuant to Government Code Section 54223. If no agreement is reached on sales/lease price and terms, the City may market the property to the general public.
As required by Government Code Section 54227, if the City receives more than one letter of interest during this 60 day period, it will give first priority to entities proposing to develop housing where at least 25 percent of the units will be affordable to lower income households. If more than one such proposal is received, priority will be given to the proposal with the greatest number of affordable units. If more than one proposal specifies the same number of affordable units, priority will be given to the proposal that has the lowest average affordability level.
In the event your agency or company is interested in purchasing or leasing the property, you must notify the City in writing within sixty (60) days of the date this notice was sent via certified mail or electronic mail. Notice of your interest in acquiring the property shall be delivered to
City of Shafter,
Attn: Giovanni Perez, Economic Development Coordinator
336 Pacific Avenue, Shafter, CA 93263.
You may also direct your questions to [email protected] or by calling (661) 746-5000.
Entities proposing to submit a letter of interest are advised to review the requirements set forth in the Surplus Land Act (Government Code Section 54220-54234).
Shafter City Council Resolution No. 3015
April 1, 2025
Property
# Jurisdiction Name Jurisdiction Type Site Address/Intersection 1 City of Shafter City Near Resnick Way and Express Avenue Property
# City
Five Digit ZIP
Code County Assessor Parcel Number
1 Shafter 93263 Kern 091-253-09
Property
# Consolidated Sites
General Plan Designation
(Current)
Zoning Designation
(Current)
1 Industrial Industrial
Property
# Minimum Density
Allowed (units/acre)
Maximum Density
Allowed (units/acre)
Parcel Size
(Gross
Acres) Existing Use/Vacancy
1 n/a n/a 7.21 Vacant
Property
# Minimum Sales Price Last Appraised Value Last Appraised Date 1 FMV Unknown Unknown
Shafter City Council Resolution No. 3015
April 1, 2025
(Subject Property (APN 089-230-11))
MANAGEMENT REPORT
CITY OF SHAFTER
CITY COUNCIL REPORT
MEETING DATE: April 1, 2025
DEPARTMENT: Alex Gonzalez, Deputy Public Works Director SUBJECT: SHAFTER AQUATIC CENTER MODULAR BUILDING PROJECT (PF00004) AWARD
RECOMMENDATION
Council find the action is exempt from the California Environmental Quality Act; adopt Resolution 3016, a Resolution of the City Council of the City of Shafter, Awarding a Contract for the Aquatics Center Project; authorize the award of a contract to JTS Modular, Inc. in the amount of $2,445,000 for the fabrication and installation of a modular building at the Shafter Aquatic Center; authorize the Public Works Director to issue a Notice of Award and Notice to Proceed to JTS Modular, Inc.; authorize the allocation of $630,976.50 from the General Fund to replace Federal American Rescue Plan Act funds originally designated for this project; and approve a total project budget of $2,700,000 to allow for contingencies and additional project-related costs.
BACKGROUND
The Shafter City Council previously authorized staff to solicit public bids for the construction of an approximately 3,000 square foot building at the Shafter Aquatic Center. The purpose of this building is to support the operational needs of the facility and enhance services provided to the community. In accordance with this direction, Staff conducted a formal bidding process, with a submission deadline of December 20, 2024. However, no bids were received by the deadline.
Under these circumstances, the City is excused from further competitive bidding and can award a negotiated contract. (Graydon v. Pasadena Redevelopment Agency (1980) 104 Cal.App. 3d 631, 636 (competitive bidding not required where futile). As past experience has demonstrated, competitive bidding for this project does not yield sufficient competition to be useful. In light of this provision, staff contacted JTS Modular, Inc., and requested a cost proposal for the project. JTS Modular, Inc. provided a proposal in the amount of $2,445,000.
It should be noted that this cost proposal does not include the cost for sitework around the building. The sitework will be bid and awarded separately. Some site-related items have already been completed, including the demolition of the existing building and the over-excavation and compaction of the building pad. However, additional work remains, such as the installation of new sewer and water service connections, concrete flatwork around the front of the building, and parking lot improvements to enhance accessibility.
Design of the sitework package is currently in progress.
SHAFTER AQUATIC CENTER MODULAR BUILDING PROJECT (PF00004) AWARD - 2 -
To account for potential additional costs, staff recommend establishing a total project budget of $2,700,000 (approx. 10.5%), which includes a contingency for any unexpected costs or changes that might occur during the final design and construction process.
FISCAL IMPACT
Project Fund PF00004 currently has $3,000,000 allocated to the Shafter Aquatic Center Modular Building project. Of this amount, $715,387 was originally sourced from American Rescue Plan Act (ARPA) funds, with $84,410.49 already expended on this project. To date, $97,000 has been committed through a contract with Ordiz Melby Architects, and an additional $50,885.49 has been incurred for related project expenses, including demolition and soils testing.
After accounting for committed and expended funds, the remaining available budget for the project is $2,852,115. The cost proposal from JTS Modular, Inc. for the modular building is $2,445,000. To allow for contingencies and potential additional costs during final design and construction, Staff recommends establishing a total project budget of $2,700,000.
The deadline to expend ARPA funds has passed, and the remaining ARPA allocation was redirected to other City projects. As a result, Staff recommends reallocating $630,976.50 from the General Fund to replace the ARPA funding originally assigned to this project.
CEQA ANALYSIS
A Notice of Exemption has previously been completed and filed for this project pursuant to the California Environmental Quality Act (CEQA). No further environmental review is required at this time.
APPROVED BY THE CITY ATTORNEY
Yes
ATTACHMENTS
1. JTS Modular - Shafter Aquatics Proposal
2. Resolution - Aquatics Center Modular - JTS Modular
RESOLUTION NO. 3016
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SHAFTER AWARDING
A CONTRACT FOR THE AQUATICS CENTER PROJECT
WHEREAS, the City of Shafter (“City”) requires the construction of the Shafter Aquatic Center Modular Building Project (“Project”), which is further described in the Scope of Services, set forth in Exhibit “A”, attached hereto and incorporated herein by reference (“Scope of Services”).
WHEREAS, the City previously solicited competitive bids from contractors pursuant to the Notice Inviting Bids published on or about November 19, 2024 WHEREAS, the City received no bids in response to the Notice Inviting Bids.
WHEREAS, the City solicited a proposal from JTS Modular (“JTS”) for the construction of the Project.
WHEREAS, JTS submitted a proposal for the Project, attached hereto as Exhibit “B” and incorporated herein by reference.
WHEREAS, “[a] public entity's award of a contract, and all of the acts leading up to the award, are legislative in character. [T]he letting of contracts by a governmental entity necessarily requires an exercise of discretion guided by consideration of the public welfare[]”. (Mike Moore's 24-Hour Towing v. City of San Diego (1996) 45 Cal.App.4th 1294, 1303).
WHEREAS, “where competitive proposals work an incongruity and are unavailing as affecting the final result, or where competitive proposals do not produce any advantage, or where it is practically impossible to obtain what is required and to observe such form, competitive bidding is not applicable.” (Graydon v. Pasadena Redevelopment Agency (1980) 104 Cal.App. 3d 631, 636).
WHEREAS, “[t]he law neither does nor requires idle acts.” (Civil Code, § 3532).
WHEREAS, City staff has determined that procuring the Project services without further solicitation, and award of the Project to JTS, is in the best interest of the City as guided by consideration of the public welfare for the foregoing reasons (“Staff Findings”).
NOW THEREFORE, BE IT RESOLVED, by the City Council of the City of Shafter, that:
1. The City Council adopts the Staff Findings as its own (“Council Findings”).
2. The Public Works Director or their designee is hereby authorized and directed to enter into the contract with JTS consistent with JTS Proposal and the Proposed Contract, subject to minor revisions, if any, approved by the City Manager to comply with applicable law or otherwise ensure that the City contracts for the Project on clear, unambiguous terms that are in the best interest of the City.
PASSED AND ADOPTED by the City Council of the City of Shafter at a regular meeting held on the day of April, 2025.
_________________________________
Chad Givens, Mayor
ATTEST:
_________________________________
Yazmina Pallares, City Clerk
APPROVED AS TO FORM:
__________________________________
Marco A. Martinez, City Attorney
EXHIBIT “A”
PROJECT SCOPE OF SERVICES
“On File with City Staff and Available upon Request”
EXHIBIT “B”
JTS MODULAR PROPOSAL