St. Helena City Council
May 13, 2025

Clif Family Winery & Farm
Linzi Gay
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:01 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjcWnvBjMr_6Gcg7rR_EPKgn4Vj1ehM4gjU3… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhK4f3oU1Fw1-N2m3j2gzfbIOq_lFZXbHat34h… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Cook St. Helena
Business Organization:  *
5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhK4f3oU1Fw1-N2m3j2gzfbIOq_lFZXbHat34h… 2/3 Agenda Item #13.1.

Meagan Rounds
40-50% of our business comes from out of town visitors. Even the "locally serving" businesses rely on tourism. Please do not cut the chamber's funding!
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhK4f3oU1Fw1-N2m3j2gzfbIOq_lFZXbHat34h… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjD3p0CdqkFmGlMNMbhbmte-ZEvBrwMoBa… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjD3p0CdqkFmGlMNMbhbmte-ZEvBrwMoBa… 2/3 Agenda Item #13.1.

Corison Winery
William Martin
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjD3p0CdqkFmGlMNMbhbmte-ZEvBrwMoBa… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:50 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhIv2YaTPZPlWBjyCZd_PUF06fdPkiKukmvlB… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:50 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhIv2YaTPZPlWBjyCZd_PUF06fdPkiKukmvlB… 2/3 Agenda Item #13.1.

Crocker & Starr
Pam Starr
St Helena Businesses need the marketing support to continue to exist in our st helena community. In these uncertain times it is critical to continue to bring revenue to the city and the only way to guarantee revenue is Marketing our destination.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:50 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhIv2YaTPZPlWBjyCZd_PUF06fdPkiKukmvlB… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:09 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQBcD2ioDRS-2LWVoYcRFNUNKuSAuwsyr… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:09 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQBcD2ioDRS-2LWVoYcRFNUNKuSAuwsyr… 2/3 Agenda Item #13.1.

Customized Fitness
Karen Dantzler
Karen Dantzler
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:09 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQBcD2ioDRS-2LWVoYcRFNUNKuSAuwsyr… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/13/25, 9:40 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgiyIxEDw3ezyFeHqwJqI5-kV3Rx6nZB3xaCR… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.
5/13/25, 9:40 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgiyIxEDw3ezyFeHqwJqI5-kV3Rx6nZB3xaCR… 2/3 Agenda Item #13.1.

Thank you for your time and leadership.

Daisy Clothing Boutique
Noreen Fetzer
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/13/25, 9:40 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgiyIxEDw3ezyFeHqwJqI5-kV3Rx6nZB3xaCR… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhsnv3QDgb3Q8QqlbIgEh1QDS6ELdt-BO0Est… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

E.R. Sawyer Jewelers est.1879
Business Organization:  *
5/7/25, 12:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhsnv3QDgb3Q8QqlbIgEh1QDS6ELdt-BO0Est… 2/3 Agenda Item #13.1.

Ame and Doug Van Dyke
The Destination Marketing by the SH Chamber really pushes people to our area. Without that, we feel that business would suffer for all of us!
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhsnv3QDgb3Q8QqlbIgEh1QDS6ELdt-BO0Est… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2Jp3HXzH1rhMvOJNJf0ElSLh5kL9vpMceB… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Economic consulting inc
Business Organization:  *
5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2Jp3HXzH1rhMvOJNJf0ElSLh5kL9vpMceB… 2/3 Agenda Item #13.1.

Sandra McCorkle
Sandra McCorkle
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2Jp3HXzH1rhMvOJNJf0ElSLh5kL9vpMceB… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:35 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgxS4s3buEv66w9CM01TaeDdlSSLlkXAJ6fljS… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:35 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgxS4s3buEv66w9CM01TaeDdlSSLlkXAJ6fljS… 2/3 Agenda Item #13.1.

Ehlers Estate
Sandra DeMaria
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:35 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgxS4s3buEv66w9CM01TaeDdlSSLlkXAJ6fljS… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered.

This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcDgoizvDb9OuS5aFPG3TMa80fk5hJjTdB7K… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts —from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcDgoizvDb9OuS5aFPG3TMa80fk5hJjTdB7K… 2/3 Agenda Item #13.1.

Rombauer Vineyards
Kristen Peck
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcDgoizvDb9OuS5aFPG3TMa80fk5hJjTdB7K… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgIBRGamYc6zfpUkk9RuHc0LR6cKcBaUzBJ… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Emdash Designs and Bloomin' Pissed
Business Organization:  *
5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgIBRGamYc6zfpUkk9RuHc0LR6cKcBaUzBJ… 2/3 Agenda Item #13.1.

Abigail Tuller
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgIBRGamYc6zfpUkk9RuHc0LR6cKcBaUzBJ… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiKeyoAmfY3RrrQCtLNsv5Tnv0T2l7GDTsSLz… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Engel + Volkers
Business Organization:  *
5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiKeyoAmfY3RrrQCtLNsv5Tnv0T2l7GDTsSLz… 2/3 Agenda Item #13.1.

Christine Hale
The Chamber of Commerce is an entity that brings much needed revenue to the city and seems to be a net positive. THey do a good job at promoting SH. There are other cuts that could be made that may be more effective in balancing our budget.

This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiKeyoAmfY3RrrQCtLNsv5Tnv0T2l7GDTsSLz… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhy8IE11nygOxaYY1_bNnlfWi15y-YCJRWozT… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhy8IE11nygOxaYY1_bNnlfWi15y-YCJRWozT… 2/3 Agenda Item #13.1.

Erosion Tap House
Erwin Tomas
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhy8IE11nygOxaYY1_bNnlfWi15y-YCJRWozT… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjkJNqnxRgQsKzLLEij4bhzCIYnnJJQDwYyP0… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Fantesca Estate & Winery
Business Organization:  *
5/7/25, 1:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjkJNqnxRgQsKzLLEij4bhzCIYnnJJQDwYyP0… 2/3 Agenda Item #13.1.

Daniel Klopfenstein
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjkJNqnxRgQsKzLLEij4bhzCIYnnJJQDwYyP0… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiXdR-C1gyyfElD1iMj38-vwUujV1ZIXUaPz3c… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiXdR-C1gyyfElD1iMj38-vwUujV1ZIXUaPz3c… 2/3 Agenda Item #13.1.

Farmstead at Long Meadow Ranch
Chris Hall
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiXdR-C1gyyfElD1iMj38-vwUujV1ZIXUaPz3c… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh-ZWaDkU53NF1DrKhEJoQ-R67WXKm-Fhu… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh-ZWaDkU53NF1DrKhEJoQ-R67WXKm-Fhu… 2/3 Agenda Item #13.1.

Fideaux
Erin Morris
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh-ZWaDkU53NF1DrKhEJoQ-R67WXKm-Fhu… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiwk-eTeAEFXfvTm51w7K45w9sdK2Ly8MK… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiwk-eTeAEFXfvTm51w7K45w9sdK2Ly8MK… 2/3 Agenda Item #13.1.

fir hill ventures

MARGO SIMONS
we need tourism!!
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiwk-eTeAEFXfvTm51w7K45w9sdK2Ly8MK… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjTcQ6bMs8r_T3K10fk8Spn397StRQgmT4Ool… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Five Vintners Wines
Business Organization:  *
5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjTcQ6bMs8r_T3K10fk8Spn397StRQgmT4Ool… 2/3 Agenda Item #13.1.

Kristine Raymond
Please please please adopt an open for business mindset! Say yes to business opportunities and development! Including destination marketing activities! Our local businesses need support from the city! This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjTcQ6bMs8r_T3K10fk8Spn397StRQgmT4Ool… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgb0S3N_thTb_W3O9pO2yYGpwGplo3DJYRu… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgb0S3N_thTb_W3O9pO2yYGpwGplo3DJYRu… 2/3 Agenda Item #13.1.

Gillwoods Cafe
Arely Guzman
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgb0S3N_thTb_W3O9pO2yYGpwGplo3DJYRu… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:04 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgeRVGKUsCfusM3UMvZkmt5SoqqlG6d3svK… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:04 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgeRVGKUsCfusM3UMvZkmt5SoqqlG6d3svK… 2/3 Agenda Item #13.1.

Good Things Done Right
Annie Wold
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:04 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgeRVGKUsCfusM3UMvZkmt5SoqqlG6d3svK… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNixq4kFSLSnwaod2P82u5fLqlnJfZmR65Cv0x1… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNixq4kFSLSnwaod2P82u5fLqlnJfZmR65Cv0x1… 2/3 Agenda Item #13.1.

Good Things Done Right
Dria Butler
In a competitive landscape of tourism in California, the country and the world - it’s imperative to continue reinvesting funds into destination marketing to ensure the success of small businesses, local economy and tourism dollars.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNixq4kFSLSnwaod2P82u5fLqlnJfZmR65Cv0x1… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNg6-VrvbtgIsuBxJpkjLpCgq_DPMh0wlTkTOF_… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Good Things Done Right
Business Organization:  *
5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNg6-VrvbtgIsuBxJpkjLpCgq_DPMh0wlTkTOF_… 2/3 Agenda Item #13.1.

Erin Milosevich
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNg6-VrvbtgIsuBxJpkjLpCgq_DPMh0wlTkTOF_… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding. 5/6/25, 3:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2B1go01sWBoPDDI12c-zj9KZwXIeJH6sF3v… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

JW marketing / goose & gander
Business Organization:  *
5/6/25, 3:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2B1go01sWBoPDDI12c-zj9KZwXIeJH6sF3v… 2/3 Agenda Item #13.1.

Jen Wilcox
Jen Wilcox
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2B1go01sWBoPDDI12c-zj9KZwXIeJH6sF3v… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:36 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNifMi9r7H2byGDxYY7NLcit3NiqviNHDb77xJ… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:36 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNifMi9r7H2byGDxYY7NLcit3NiqviNHDb77xJ… 2/3 Agenda Item #13.1.

Goose & Gander
Andrew Florsheim
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:36 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNifMi9r7H2byGDxYY7NLcit3NiqviNHDb77xJ… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:51 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhREg92pfA1fFTGKNQCJ4mHpPYTwGqz4Z0… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:51 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhREg92pfA1fFTGKNQCJ4mHpPYTwGqz4Z0… 2/3 Agenda Item #13.1.

Brasswood/Goose & Gander
Marcus Marquez
Thank you for recognizing the value of the work our businesses and the Chamber do to support the city and local nonprofits year after year.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:51 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhREg92pfA1fFTGKNQCJ4mHpPYTwGqz4Z0… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding.
5/6/25, 3:41 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhwe5lJYU6mUFRyV9j_RTxeJJJToCqYZ6p7_… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:41 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhwe5lJYU6mUFRyV9j_RTxeJJJToCqYZ6p7_… 2/3 Agenda Item #13.1.

Gott's Roadside
Felicia Chan
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:41 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhwe5lJYU6mUFRyV9j_RTxeJJJToCqYZ6p7_… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiQwCen0fBhu3cMYZId7Ce8Jm8fDYxCvhN6… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiQwCen0fBhu3cMYZId7Ce8Jm8fDYxCvhN6… 2/3 Agenda Item #13.1.

Grounded Wine Co.

Josh Phelps
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiQwCen0fBhu3cMYZId7Ce8Jm8fDYxCvhN6… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgoRoOWZfR4yMZPw3gwIyAcDTwGY7QB5… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Hail Mary Barber & Apothecary
Business Organization:  *
5/7/25, 12:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgoRoOWZfR4yMZPw3gwIyAcDTwGY7QB5… 2/3 Agenda Item #13.1.

Sarah Schaefer
A thriving Main St is incumbent on a visitors and being able to attract those visitors requires investment. Please consider, at the very least, matching previous years’ budgets.

This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgoRoOWZfR4yMZPw3gwIyAcDTwGY7QB5… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgVkGVAhli4HoNy7F-lCEKS2RiLBoiWH0W… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgVkGVAhli4HoNy7F-lCEKS2RiLBoiWH0W… 2/3 Agenda Item #13.1.

Hartford House
Helen Thompson
As a local resident who has recently invested in a retail business in St Helena, I feel it’s critical that the Chamber is enabled to do everything possible to attract visitors to our town and historic shopping district.

Helen Thompson
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgVkGVAhli4HoNy7F-lCEKS2RiLBoiWH0W… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNigA03RWInFpiEXTXJr9oC5FiwolshgjShGLxt… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNigA03RWInFpiEXTXJr9oC5FiwolshgjShGLxt… 2/3 Agenda Item #13.1.

Hartford House
John Thompson
St Helena is a thriving community, partly due to the visitors we welcome every week. We MUST continue to promote this.

Not doing so will increase pressure on residents to pay the bills for past mismanagement of city funds. Let’s help all of us to avoid this.PROMOTE St Helena.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNigA03RWInFpiEXTXJr9oC5FiwolshgjShGLxt… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:23 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgOVy1x6bEa98xvcy0GtaVfjVbbbBIXJpIEOtfn… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:23 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgOVy1x6bEa98xvcy0GtaVfjVbbbBIXJpIEOtfn… 2/3 Agenda Item #13.1.

None
Helen Dake
Helen Dake
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:23 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgOVy1x6bEa98xvcy0GtaVfjVbbbBIXJpIEOtfn… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhDNt3WettkqwgG9C-Vo_lEnJkUe-dPs4NriJo… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Himalayan Sherpa Kitchen
Business Organization:  *
5/7/25, 12:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhDNt3WettkqwgG9C-Vo_lEnJkUe-dPs4NriJo… 2/3 Agenda Item #13.1.

Shova Sherpa
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhDNt3WettkqwgG9C-Vo_lEnJkUe-dPs4NriJo… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijkKPKbtgBxyBTo65EK2qCedCTNHfJTAls6z… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding
tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijkKPKbtgBxyBTo65EK2qCedCTNHfJTAls6z… 2/3 Agenda Item #13.1.

HOO NOO
Linda brown
Lina brown
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:00 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijkKPKbtgBxyBTo65EK2qCedCTNHfJTAls6z… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/12/25, 9:42 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjGiOpB_wifsY-VtAijwgfpVwbTVagS4e4LGG… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.
5/12/25, 9:42 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjGiOpB_wifsY-VtAijwgfpVwbTVagS4e4LGG… 2/3 Agenda Item #13.1.

Thank you for your time and leadership.

Inn St. Helena
Patrice Viera, Innkeeper & General Manager
I would suggest that the Chamber's marketing budget be increased back to the $325,000 rate prior to the 2022/2023 cuts.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/12/25, 9:42 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjGiOpB_wifsY-VtAijwgfpVwbTVagS4e4LGG… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:23 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiHgKG6wqEtPKgOBjdb57Ka7DMPs49IiXYd… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:23 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiHgKG6wqEtPKgOBjdb57Ka7DMPs49IiXYd… 2/3 Agenda Item #13.1.

N/A
Jade Schlatter
Jade Schlatter
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:23 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiHgKG6wqEtPKgOBjdb57Ka7DMPs49IiXYd… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKTTBIY3J9F3wNfsSwDY6QcERUlhfhQq-p… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding
tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKTTBIY3J9F3wNfsSwDY6QcERUlhfhQq-p… 2/3 Agenda Item #13.1.

Boisset Collection - JCB & Raymond Vineyards
Jean-Charles Boisset
in an age of challenges at every level our business, we need to invest in the engine that drives our local economy - our visitors, our destination, our town.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKTTBIY3J9F3wNfsSwDY6QcERUlhfhQq-p… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgNPyp6CM3IweCxExsFCL5NRKHty4alZthD… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgNPyp6CM3IweCxExsFCL5NRKHty4alZthD… 2/3 Agenda Item #13.1.

N/a resident
Joanne Mattioda
Joanne Mattioda
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgNPyp6CM3IweCxExsFCL5NRKHty4alZthD… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding. 5/6/25, 3:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2B1go01sWBoPDDI12c-zj9KZwXIeJH6sF3v… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

JW marketing / goose & gander
Business Organization:  *
5/6/25, 3:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2B1go01sWBoPDDI12c-zj9KZwXIeJH6sF3v… 2/3 Agenda Item #13.1.

Jen Wilcox
Jen Wilcox
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj2B1go01sWBoPDDI12c-zj9KZwXIeJH6sF3v… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism.

This
would significantly reduce our ability to attract visitors and could impact your business.

We’re asking , urging City Council to prioritize destination marketing efforts and 5/6/25, 3:40 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhj16s1AIsufsy42kYyHgvwImYahkdOde_G8M… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real.

The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St.

Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding tourism
marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:40 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhj16s1AIsufsy42kYyHgvwImYahkdOde_G8M… 2/3 Agenda Item #13.1.

KC Garrett Properties
KC Garrett
Every dollar is needed to drive business and revenue to the city.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:40 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhj16s1AIsufsy42kYyHgvwImYahkdOde_G8M… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjdA1o93k95TYTpmJ7O7AiA19f4xpb3Zrn4pSl… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjdA1o93k95TYTpmJ7O7AiA19f4xpb3Zrn4pSl… 2/3 Agenda Item #13.1.

Lang & Reed Napa Valley
Tracey Skupny
All St. Helena hospitality businesses desperately need to have increased visitation.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:26 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjdA1o93k95TYTpmJ7O7AiA19f4xpb3Zrn4pSl… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:06 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjP3q56d8frtegcZsiJJYbZXbj9zTtlXxyFQwOS… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:06 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjP3q56d8frtegcZsiJJYbZXbj9zTtlXxyFQwOS… 2/3 Agenda Item #13.1.

Please continue to fully support the chamber in fully funding its destination marketing budget Leslie Ellis
St Helena needs to continue to help it’s business community by supporting visitors Leslie Ellis
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:06 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjP3q56d8frtegcZsiJJYbZXbj9zTtlXxyFQwOS… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgngRb_ozjfU-MUio13KhXuRSdPGKw9YmM… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Lolo’’s Consignment
Business Organization:  *
5/7/25, 12:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgngRb_ozjfU-MUio13KhXuRSdPGKw9YmM… 2/3 Agenda Item #13.1.

Kristine Waldenburg
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgngRb_ozjfU-MUio13KhXuRSdPGKw9YmM… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:07 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhzmxrokzUDK_BHkyEtlWb8MkrrbfJdPLFVg… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:07 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhzmxrokzUDK_BHkyEtlWb8MkrrbfJdPLFVg… 2/3 Agenda Item #13.1.

Louis M. Martini Winery
Kristen Peck
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:07 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhzmxrokzUDK_BHkyEtlWb8MkrrbfJdPLFVg… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi3CaU5kEJ2pYSByQPSlGUcmFOuTRV6FW… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi3CaU5kEJ2pYSByQPSlGUcmFOuTRV6FW… 2/3 Agenda Item #13.1.

Mario's Napa Valley
Nick Roman
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi3CaU5kEJ2pYSByQPSlGUcmFOuTRV6FW… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh88UHBW--n7_ipSZgX0PQMFBRORC3zL99… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding
tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh88UHBW--n7_ipSZgX0PQMFBRORC3zL99… 2/3 Agenda Item #13.1.

Market Restaurant
Ernesto Martinez A.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:25 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh88UHBW--n7_ipSZgX0PQMFBRORC3zL99… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:55 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjG9rDX2YNPeKjIpI3eYWW4t05z8UirNeaZ_… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:55 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjG9rDX2YNPeKjIpI3eYWW4t05z8UirNeaZ_… 2/3 Agenda Item #13.1.

Markham Vineyards
Dena Chiappulini
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:55 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjG9rDX2YNPeKjIpI3eYWW4t05z8UirNeaZ_… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:18 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjFJJoHDoEkp6km-Uu3O2eZxXvkD7mC55Hh… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:18 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjFJJoHDoEkp6km-Uu3O2eZxXvkD7mC55Hh… 2/3 Agenda Item #13.1.

Melyna Huff Real Estate
Melyna Huff
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:18 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjFJJoHDoEkp6km-Uu3O2eZxXvkD7mC55Hh… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgm76Qf8IzqWv5Knrad6GhIzfKxh_jrsW5mO9… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgm76Qf8IzqWv5Knrad6GhIzfKxh_jrsW5mO9… 2/3 Agenda Item #13.1.

Merryvale Vineyards
Kevin Bersofsky
This is an absolute must. Tourism drive the city budget.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgm76Qf8IzqWv5Knrad6GhIzfKxh_jrsW5mO9… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhiOlqAhKel2Q1orKk-YCAcP-axN-PEql6NxR… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhiOlqAhKel2Q1orKk-YCAcP-axN-PEql6NxR… 2/3 Agenda Item #13.1.

Merryvale Vineyards
Laurence Schlatter
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhiOlqAhKel2Q1orKk-YCAcP-axN-PEql6NxR… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:56 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNim43x1Mk5DOVjyZjr0O9d377rrg0TdlNbv3Ix… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:56 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNim43x1Mk5DOVjyZjr0O9d377rrg0TdlNbv3Ix… 2/3 Agenda Item #13.1.

Merryvale Vineyards
Rachael Kroneder
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:56 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNim43x1Mk5DOVjyZjr0O9d377rrg0TdlNbv3Ix… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNin59h762i8ytWebgVGwL0r2m1cNICJEI_KeT… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNin59h762i8ytWebgVGwL0r2m1cNICJEI_KeT… 2/3 Agenda Item #13.1.

Merryvale Vineyards
Rene Schlatter
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNin59h762i8ytWebgVGwL0r2m1cNICJEI_KeT… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:50 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNio_KFxfcbwvZPcfmuIDqhGcgFtO58usHp5bqi… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:50 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNio_KFxfcbwvZPcfmuIDqhGcgFtO58usHp5bqi… 2/3 Agenda Item #13.1.

Meuse gallery
Katherine Salinas
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:50 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNio_KFxfcbwvZPcfmuIDqhGcgFtO58usHp5bqi… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhjegMYluak1NglEkDbIRgYl7nJFHamI-Y2jgrc… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhjegMYluak1NglEkDbIRgYl7nJFHamI-Y2jgrc… 2/3 Agenda Item #13.1.

Michelle Wagner Real Estate
Michelle Wagner
The city needs all the help and publicity it could get.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhjegMYluak1NglEkDbIRgYl7nJFHamI-Y2jgrc… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:33 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjcNeD6pyxHjkGU8_hjduOja1VhHHUyAgJm… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:33 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjcNeD6pyxHjkGU8_hjduOja1VhHHUyAgJm… 2/3 Agenda Item #13.1.

Mike Larson Media, Inc
Mike Larson
Keeping our city, our town in sight and in mind is crucial to the growth and exposure of the experience being had here and the voice of the community amongst others competing for tourism and visitors! Every dollar that comes into this down spreads throughout town and passes more hands, thus strengthening our economy, our neighbors, families and friends.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:33 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjcNeD6pyxHjkGU8_hjduOja1VhHHUyAgJm… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:05 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi1smG2wBrnE1v-SuDZDQVOqrYlzX4Mj_2ek… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:05 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi1smG2wBrnE1v-SuDZDQVOqrYlzX4Mj_2ek… 2/3 Agenda Item #13.1.

Napa Valley Bike Tours & Rentals
Kellie Macway
We just opened a new satellite location onsite at Charles Krug offering bike tours and rentals. We are hopeful to make this new location a success and need the support of SH Chamber to promote St Helena as a destination. We have locations in Napa and Yountville and can already see a drastic difference in visitor awareness (fewer visitors seem to have familiarity with St. Helena as a destination).

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:05 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi1smG2wBrnE1v-SuDZDQVOqrYlzX4Mj_2ek… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding.
5/6/25, 3:48 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgLiH5xnlnfbM4n2iYo2XFlay4HW8pxE87egn… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:48 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgLiH5xnlnfbM4n2iYo2XFlay4HW8pxE87egn… 2/3 Agenda Item #13.1.

New West Knife Works
Pearce Li
This is so vital to ST Helena’s tourism climate. I am shocked at how much funding other cities get compared to near by cities
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:48 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgLiH5xnlnfbM4n2iYo2XFlay4HW8pxE87egn… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhepG7uigWTZGzDOXkQlkyUj_JJ6F3L57bY… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhepG7uigWTZGzDOXkQlkyUj_JJ6F3L57bY… 2/3 Agenda Item #13.1.

Nieman's Museum
Mike Nieman
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhepG7uigWTZGzDOXkQlkyUj_JJ6F3L57bY… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/7/25, 1:59 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgn9BuiRTEL7dCmrTyr9efsyFZc_rUhruo6d0D… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Orin Swift
Business Organization: *
5/7/25, 1:59 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgn9BuiRTEL7dCmrTyr9efsyFZc_rUhruo6d0D… 2/3 Agenda Item #13.1.

Kristen Peck
This content is neither created nor endorsed by Google.

Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:59 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgn9BuiRTEL7dCmrTyr9efsyFZc_rUhruo6d0D… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjoMAQFrCUjjW8gISrcvcExYNZTJd0837xrW… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjoMAQFrCUjjW8gISrcvcExYNZTJd0837xrW… 2/3 Agenda Item #13.1.

Parriott Motors Honda Motorcycles
Brian Parriott
We need to keep our marketing group working so we can make St. Helena visible.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:08 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjoMAQFrCUjjW8gISrcvcExYNZTJd0837xrW… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi5u4Dz7xy49Sq67vsDk4-qvgGpioBTh_XJ3J9x… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi5u4Dz7xy49Sq67vsDk4-qvgGpioBTh_XJ3J9x… 2/3 Agenda Item #13.1.

Pearl Wonderful Clothing
Cristine Salzner
Cristine Salzner
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi5u4Dz7xy49Sq67vsDk4-qvgGpioBTh_XJ3J9x… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:01 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgAepXdgnlZn5VjBmB3SsMUl9fq3o2tVPzIu1… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:01 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgAepXdgnlZn5VjBmB3SsMUl9fq3o2tVPzIu1… 2/3 Agenda Item #13.1.

Pearl wonderful clothing
Georg Salzner
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:01 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgAepXdgnlZn5VjBmB3SsMUl9fq3o2tVPzIu1… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:24 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjnPYkhHPyxh3ujKxGBHmadu8CrqJsDD7ehT… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:24 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjnPYkhHPyxh3ujKxGBHmadu8CrqJsDD7ehT… 2/3 Agenda Item #13.1.

Pizzeria Tra Vigne
Cynthia Ariosta
We need the Chamber. St. Helena is failing to attract visitors and losing them to places like Yountville, Calistoga and Napa who are spending a lot of money on marketing and continue to build tourist attracting assets and services. We have been in business here for 30 years, and for the last several years, our visitor counts have continued to decline.

Because tourists are GOING ELSEWHERE and see no reason to stay in St. Helena. We need the Chamber to be given all available financial resources to drive tourism to our town. Cutting funding to the Chamber means a direct cut to the throat of your local businesses. Is this the legacy you want this Council to have? This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:24 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjnPYkhHPyxh3ujKxGBHmadu8CrqJsDD7ehT… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKCrir10eiJez9JSFtcnv3XW-onOdolKzpfBcX… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKCrir10eiJez9JSFtcnv3XW-onOdolKzpfBcX… 2/3 Agenda Item #13.1.

Prager Winery & Port Works
Imogene Prager
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKCrir10eiJez9JSFtcnv3XW-onOdolKzpfBcX… 3/3 Agenda Item #13.1.