St. Helena City Council
May 13, 2025

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiqS9MnmFMtSfQMvGQ4LmLSbZw8NInyJIB… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiqS9MnmFMtSfQMvGQ4LmLSbZw8NInyJIB… 2/3 Agenda Item #13.1.

Prisoner Wine Company & Robert Mondavi Winery
Kristen Wood
St. Helena Chamber of Commerce is a big partner for promoting events and our tasting programs This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiqS9MnmFMtSfQMvGQ4LmLSbZw8NInyJIB… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding.
5/6/25, 3:42 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQPBav0zLZGpwenpNIKpeopqzMUOSCYxC… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:42 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQPBav0zLZGpwenpNIKpeopqzMUOSCYxC… 2/3 Agenda Item #13.1.

Ray Ray’s Tacos
Rachel Williams
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:42 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQPBav0zLZGpwenpNIKpeopqzMUOSCYxC… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKTTBIY3J9F3wNfsSwDY6QcERUlhfhQq-p… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding
tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKTTBIY3J9F3wNfsSwDY6QcERUlhfhQq-p… 2/3 Agenda Item #13.1.

Boisset Collection - JCB & Raymond Vineyards
Jean-Charles Boisset
in an age of challenges at every level our business, we need to invest in the engine that drives our local economy - our visitors, our destination, our town.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:27 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhKTTBIY3J9F3wNfsSwDY6QcERUlhfhQq-p… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjWGXCp8JMEqhaRkpqMiG4izXJecGiOcMZ4… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Not affiliated
Business Organization:  *
5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjWGXCp8JMEqhaRkpqMiG4izXJecGiOcMZ4… 2/3 Agenda Item #13.1.

Richard Canciamilla
Dear Leadership Team,
Cut the fireworks inquiries, surveys and any expenditures that do not generate any traffic or visitors. The businesses, restaurants are hurting. They need visitors to come & shop Main Street. Traffic is way off. This is critical.

City leadership should please take a hard stand on attracting businesses which generate tax income & revenue (how about a HOTEL!), we might not need to cut these important expenditures.. which are important to driving traffic. This is the general consensus. Please look at other options.

Thank you very much for your kind consideration.

This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:32 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjWGXCp8JMEqhaRkpqMiG4izXJecGiOcMZ4… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNioYrswjEdAKOnShWfxQ49orWW6RZr45ZAg… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNioYrswjEdAKOnShWfxQ49orWW6RZr45ZAg… 2/3 Agenda Item #13.1.

Robert Mondavi Winery
Zarmeena Khan
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNioYrswjEdAKOnShWfxQ49orWW6RZr45ZAg… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiqS9MnmFMtSfQMvGQ4LmLSbZw8NInyJIB… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiqS9MnmFMtSfQMvGQ4LmLSbZw8NInyJIB… 2/3 Agenda Item #13.1.

Prisoner Wine Company & Robert Mondavi Winery
Kristen Wood
St. Helena Chamber of Commerce is a big partner for promoting events and our tasting programs This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiqS9MnmFMtSfQMvGQ4LmLSbZw8NInyJIB… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding.
5/6/25, 3:44 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjWtSFWRKDZUtQnDAOYB_wcXTCdikwA2j… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:44 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjWtSFWRKDZUtQnDAOYB_wcXTCdikwA2j… 2/3 Agenda Item #13.1.

Roman Holiday Gelato
Elisha Smiley
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:44 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjWtSFWRKDZUtQnDAOYB_wcXTCdikwA2j… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered.

This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcDgoizvDb9OuS5aFPG3TMa80fk5hJjTdB7K… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts —from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcDgoizvDb9OuS5aFPG3TMa80fk5hJjTdB7K… 2/3 Agenda Item #13.1.

Rombauer Vineyards
Kristen Peck
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcDgoizvDb9OuS5aFPG3TMa80fk5hJjTdB7K… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:46 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjDtE0tCFVBmjUVSCsNLNTIuCs4x8pbUxj-O… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:46 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjDtE0tCFVBmjUVSCsNLNTIuCs4x8pbUxj-O… 2/3 Agenda Item #13.1.

Salvestrin Winery
Shannon Salvestrin
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:46 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjDtE0tCFVBmjUVSCsNLNTIuCs4x8pbUxj-O… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:05 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjA8NUuYX3QReMkfTE4Z0WiGCJzQ86q0A… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Sam’s general store
Business Organization:  *
5/7/25, 1:05 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjA8NUuYX3QReMkfTE4Z0WiGCJzQ86q0A… 2/3 Agenda Item #13.1.

Carl Dene
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:05 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjA8NUuYX3QReMkfTE4Z0WiGCJzQ86q0A… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/8/25, 9:32 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjuN5nrd32Hwy_bOC3E80GoqfDUsZ_vwrKv… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

None
Business Organization: *
5/8/25, 9:32 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjuN5nrd32Hwy_bOC3E80GoqfDUsZ_vwrKv… 2/3 Agenda Item #13.1.

Sara Fowler
Sara Fowler
This content is neither created nor endorsed by Google.

Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/8/25, 9:32 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjuN5nrd32Hwy_bOC3E80GoqfDUsZ_vwrKv… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:02 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNipebYYIz_PGCoOa3-elTC-kVkR4oWa5G-Dg1… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:02 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNipebYYIz_PGCoOa3-elTC-kVkR4oWa5G-Dg1… 2/3 Agenda Item #13.1.

Silverado Credit Union
Dan Madrid, President/CEO
Chamber investment pays for itself in increased tax revenue.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:02 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNipebYYIz_PGCoOa3-elTC-kVkR4oWa5G-Dg1… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking , urging City Council to prioritize destination marketing efforts and 5/6/25, 3:48 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi3QS6inDkzglMgkueoTjthvov-TWU0sjcp_if-N… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding
tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:48 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi3QS6inDkzglMgkueoTjthvov-TWU0sjcp_if-N… 2/3 Agenda Item #13.1.

Simply Driven
Grady Sibert
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:48 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi3QS6inDkzglMgkueoTjthvov-TWU0sjcp_if-N… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:58 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiwrZtHPfC5LevIWZTFbQ7hG4tgThP3Tosfbh… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:58 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiwrZtHPfC5LevIWZTFbQ7hG4tgThP3Tosfbh… 2/3 Agenda Item #13.1.

Southbridge Napa Valley
Marcelle Adderley
General Manager
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:58 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiwrZtHPfC5LevIWZTFbQ7hG4tgThP3Tosfbh… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:09 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgrdG1RW0Rlb01_3iFQUQfazmquf9C9oQhCH… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Sportago
Business Organization:  *
5/7/25, 1:09 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgrdG1RW0Rlb01_3iFQUQfazmquf9C9oQhCH… 2/3 Agenda Item #13.1.

Ahren Trumble
This funding is vital to my business. The chamber does what we can’t afford to do and that is get people to our town, on our main st, and in my store.

This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:09 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgrdG1RW0Rlb01_3iFQUQfazmquf9C9oQhCH… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:01 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhvJs9SOi3rPvB8KoGJ-U3wKBSgUvocu5qcPt… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:01 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhvJs9SOi3rPvB8KoGJ-U3wKBSgUvocu5qcPt… 2/3 Agenda Item #13.1.

Spottswoode Winery, Inc.

Beth Novak
We need to allow our Chamber to continue to promote St. Helena to visitors. Thank you.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:01 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhvJs9SOi3rPvB8KoGJ-U3wKBSgUvocu5qcPt… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:56 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhr_e5pV2X5e39qPg3X6ls1_xVWZB6nhq0qfC… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:56 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhr_e5pV2X5e39qPg3X6ls1_xVWZB6nhq0qfC… 2/3 Agenda Item #13.1.

St Helena Optometry
Matthew hileman
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:56 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhr_e5pV2X5e39qPg3X6ls1_xVWZB6nhq0qfC… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:59 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgdecImMguAKicNbRw6GxNf8o_z74qGBtUP… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:59 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgdecImMguAKicNbRw6GxNf8o_z74qGBtUP… 2/3 Agenda Item #13.1.

St Helena Tourism Improvement District
Marcelle Adderley - Secretary/Treasurer
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:59 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgdecImMguAKicNbRw6GxNf8o_z74qGBtUP… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding. 5/6/25, 3:49 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhuSsvbyHhPMr_vcQL8S6df7GMuvwsumJNM… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

St. Helena Beautification Foundation
Business Organization:  *
5/6/25, 3:49 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhuSsvbyHhPMr_vcQL8S6df7GMuvwsumJNM… 2/3 Agenda Item #13.1.

Kathleen Whitehurst (Chair)
The Chamber is the driver for bringing visitors to our town. Huge mistake to take funds from their marketing budget! This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:49 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhuSsvbyHhPMr_vcQL8S6df7GMuvwsumJNM… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhJSYKhkHnxli7jo6Wf8MsyRh8ODISE7eLgIH… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhJSYKhkHnxli7jo6Wf8MsyRh8ODISE7eLgIH… 2/3 Agenda Item #13.1.

St. Helena Beautification Foundation
Nancy Morrell
Main Street cannot depend on locals for success. We need visitors to add to shopping numbers .

Nancy Morrell
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:22 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhJSYKhkHnxli7jo6Wf8MsyRh8ODISE7eLgIH… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh3eOXK36xgxdqzf18oLJ6lhinq5IgnxBvbC218… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding
tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh3eOXK36xgxdqzf18oLJ6lhinq5IgnxBvbC218… 2/3 Agenda Item #13.1.

St. Helena Beautification Foundation
Sharon Dellamonica
Do not reduce funding of the St. Helena Chamber of Commerce This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh3eOXK36xgxdqzf18oLJ6lhinq5IgnxBvbC218… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:07 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgrpnyuxoHStLcqSico55dtKpNWMLWP2jXYY… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:07 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgrpnyuxoHStLcqSico55dtKpNWMLWP2jXYY… 2/3 Agenda Item #13.1.

St. Helena Chamber Board Member
Kelly Hyatt
Prior to being on the board at the St.Helena Chamber, I worked for Boisset Collection and saw first hand how integral the Chamber was to the success of businesses in St. Helena including but not limited to the Ink House, Raymond Vineyards, JCB St. Helena, The Calistoga Depot, etc. Additionally, given the status of the wine industry and tourism in general, their support of St. Helena businesses is needed now more than ever! This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:07 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgrpnyuxoHStLcqSico55dtKpNWMLWP2jXYY… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/8/25, 4:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhVP8BNnR-i8gpVxbcnd-OfNBQ0ISUYhuwW… 1/4 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.
5/8/25, 4:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhVP8BNnR-i8gpVxbcnd-OfNBQ0ISUYhuwW… 2/4 Agenda Item #13.1.

Thank you for your time and leadership.

St. Helena Chamber of Commerce
Amy Carabba
The Chamber is proud to partner with the City on destination marketing efforts. I use the word partner intentionally—because that’s what we are. There has been some misunderstanding regarding this funding.

To be clear, the City is not funding the Chamber’s operations; we have our own budgeted costs for Chamber programming. Rather, the City contracts with the Chamber to deliver destination marketing services— services that directly support local businesses and contribute to the City's (TOT) revenue. The chamber actually takes Chamber income and contributes to those efforts so the investment is larger and in turn your TOT return is higher. On March 18th I sent all council members an invitation to come and look at our budget/finances to understand the cost of all services executed. The hope was to collaborate on a marketing plan that works best for the City and for the City to see the Chamber's contribution. While we recognize the City’s fiscal constraints, we are concerned that this proposed reduction in funding will significantly impact the success of our shared goals. If the City’s objective is to grow TOT revenue, reducing the very marketing efforts that drive tourism seems counterproductive. The City’s contribution was reduced from $325,000 to $175,000 for our last two year deal—and during that time, TOT declined. Have you looked at the correlation between Chamber-led marketing investments and TOT performance? Our intention is to engage the full council in this conversation and better understand your perspectives on the city’s marketing strategy going forward. Although we had hoped to reach a mutual understanding ahead of the meeting, we feel it’s important to ensure transparency and collaboration in this process.

Please know we remain committed to maintaining a professional and constructive dialogue.

Business Organization: *
Name: *
Share additional comments below for City Council:
5/8/25, 4:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhVP8BNnR-i8gpVxbcnd-OfNBQ0ISUYhuwW… 3/4 Agenda Item #13.1.

This content is neither created nor endorsed by Google.

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/8/25, 4:14 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhVP8BNnR-i8gpVxbcnd-OfNBQ0ISUYhuwW… 4/4 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/8/25, 10:38 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjrcTe4PbO-ZkvAlWYCVm_4L92XXCT4f5-_3… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.
5/8/25, 10:38 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjrcTe4PbO-ZkvAlWYCVm_4L92XXCT4f5-_3… 2/3 Agenda Item #13.1.

Thank you for your time and leadership.

St Helena Salon
Teresa Galván
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/8/25, 10:38 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjrcTe4PbO-ZkvAlWYCVm_4L92XXCT4f5-_3… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi6L20QqpUTya_-YPR_lElvs_M9GnfBadq9cD… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi6L20QqpUTya_-YPR_lElvs_M9GnfBadq9cD… 2/3 Agenda Item #13.1.

St. Helena Tourism Improvement District
Mark Hoffmeister
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi6L20QqpUTya_-YPR_lElvs_M9GnfBadq9cD… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgISy8oJMdrXLrLOL9UoX2luB-Mx9Vagh8_H… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Resident
Business Organization:  *
5/7/25, 12:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgISy8oJMdrXLrLOL9UoX2luB-Mx9Vagh8_H… 2/3 Agenda Item #13.1.

Stephanie Smithers
Marketing dollars are leveraged to drive MORE revenue. I encourage council members to see this as an investment in driving additional revenue to the city and supporting a sustainable business economy. If businesses do not feel the city is investing in their success, they will take their business elsewhere. Contrary to some residents arguments that there is nothing local serving downtown - I am a resident, and I shop, dine, and sip downtown.

Stephanie Smithers
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgISy8oJMdrXLrLOL9UoX2luB-Mx9Vagh8_H… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding.
5/6/25, 3:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiZFUBUbbVUGJtAiWw2KFankA94XoiBzMV… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiZFUBUbbVUGJtAiWw2KFankA94XoiBzMV… 2/3 Agenda Item #13.1.

Studio Findings
Maura Wilson
Main Street is essential to the future of this City. Retailer are struggling! We need support ~the locals do not support.

This town will be terribly impacted without the help of the Chamber and its efforts to promote tourism.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiZFUBUbbVUGJtAiWw2KFankA94XoiBzMV… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:51 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgjpgGnveE_o6FvPjoStKnQzN2aelLEHMsa-u… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:51 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgjpgGnveE_o6FvPjoStKnQzN2aelLEHMsa-u… 2/3 Agenda Item #13.1.

The Charter Oak
Martina Kostow
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:51 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgjpgGnveE_o6FvPjoStKnQzN2aelLEHMsa-u… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjEM6nRHgwpI6frD5gc7ywZg9fcHis4z3Z2gVe… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjEM6nRHgwpI6frD5gc7ywZg9fcHis4z3Z2gVe… 2/3 Agenda Item #13.1.

The Prisoner Wine Company
Dale Higgins
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjEM6nRHgwpI6frD5gc7ywZg9fcHis4z3Z2gVe… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/13/25, 11:52 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjBebvjjU1N0LWtpDQPxSHECPjscpeNOPzv4… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/13/25, 11:52 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjBebvjjU1N0LWtpDQPxSHECPjscpeNOPzv4… 2/3 Agenda Item #13.1.

The Prisoner Wine Co.

Kaitlyn De La Torre
This content is neither created nor endorsed by Google.

Business Organization:  *
Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/13/25, 11:52 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjBebvjjU1N0LWtpDQPxSHECPjscpeNOPzv4… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj5KBcf-baze--rbgT1tZjSpCf-Oa3AUeJ3vaH3C… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj5KBcf-baze--rbgT1tZjSpCf-Oa3AUeJ3vaH3C… 2/3 Agenda Item #13.1.

The Prisoner Wine Company
Katie Garner
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj5KBcf-baze--rbgT1tZjSpCf-Oa3AUeJ3vaH3C… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijSyRspd0d-eN6Z0c4ymohhkUduG9Sdu838ds… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijSyRspd0d-eN6Z0c4ymohhkUduG9Sdu838ds… 2/3 Agenda Item #13.1.

The Prisoner Wine Company
Kylie Rinaldi
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:16 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijSyRspd0d-eN6Z0c4ymohhkUduG9Sdu838ds… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcFTHwwWlwLk0XGLQoZB52_eZq-qVkNJd… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcFTHwwWlwLk0XGLQoZB52_eZq-qVkNJd… 2/3 Agenda Item #13.1.

The Prisoner Wine Company
Nicholas Magnello
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgcFTHwwWlwLk0XGLQoZB52_eZq-qVkNJd… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNibokxcWs8ePYYzfbOMo2K_A58HP-wR1gyu… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

The Saint
Business Organization:  *
5/7/25, 1:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNibokxcWs8ePYYzfbOMo2K_A58HP-wR1gyu… 2/3 Agenda Item #13.1.

Heidi Bamburg
Our businesses only survive if the Chamber continues to promote tourism. There aren't enough locals in St Helena to keep our lights on. We are completely dependent upon a growth in tourism, which is much more difficult now that Yountville and Calistoga have done so much to promote their businesses, restaurants and tasting rooms. 95% of our revenue, and most other shops on Main St., comes from tourists.

Heidi Bamburg, Owner
This content is neither created nor endorsed by Google.

Name:  *
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If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNibokxcWs8ePYYzfbOMo2K_A58HP-wR1gyu… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to funding destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business.

We’re asking you to sign this letter, urging City Council to prioritize destination marketing efforts and not reduce funding.
5/6/25, 3:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjlg0HJvOemwAoYX_-6BXeBj2wS5_vRVYaO… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/6/25, 3:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjlg0HJvOemwAoYX_-6BXeBj2wS5_vRVYaO… 2/3 Agenda Item #13.1.

Station
Felicia Chan
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/6/25, 3:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjlg0HJvOemwAoYX_-6BXeBj2wS5_vRVYaO… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:28 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijLTtXCwfzM8PZyh7eC53jEI2cA6PJWYl91O… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:28 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijLTtXCwfzM8PZyh7eC53jEI2cA6PJWYl91O… 2/3 Agenda Item #13.1.

Construction
Thomas Dieveney
I have owned a home in St Helena for 12 years and want to support continue attracting visitors while also increasing the awareness of St Helena and all the wonderful things to do, see and experience in the area.

Thomas Dieveney
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:28 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNijLTtXCwfzM8PZyh7eC53jEI2cA6PJWYl91O… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:55 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjd_SzbSUKy_cQoOXcOBZX7-IYsEGhmuLig… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:55 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjd_SzbSUKy_cQoOXcOBZX7-IYsEGhmuLig… 2/3 Agenda Item #13.1.

Tourism Improvement District Board Member
Cynthia Cohen
More funding is vital. We are not competitive with nearby towns who are spending more. We should be spending minimum 300K. Yountville is at 350K and Calistoga is 550K. The city contributed more in the past above 300K and TOT was much higher for the City. You have to market a destination to see a return. The Chamber does an excellent job. If council wants businesses to invest in the City, they need to invest in them with marketing like the other cities do.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:55 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjd_SzbSUKy_cQoOXcOBZX7-IYsEGhmuLig… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:24 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNikfqRhYafgX0tVZzKhMFP3ybrUCXyW-aIOa… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Trinchero Napa Valley
Business Organization:  *
5/7/25, 12:24 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNikfqRhYafgX0tVZzKhMFP3ybrUCXyW-aIOa… 2/3 Agenda Item #13.1.

Melisa Fernandez de Soto
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:24 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNikfqRhYafgX0tVZzKhMFP3ybrUCXyW-aIOa… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhK6rA-CfMRnC_77IvmTQrTqJvexfOkLSwxy… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhK6rA-CfMRnC_77IvmTQrTqJvexfOkLSwxy… 2/3 Agenda Item #13.1.

Tweed & Vine, Inc.

Michael Sabino
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:29 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhK6rA-CfMRnC_77IvmTQrTqJvexfOkLSwxy… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/7/25, 2:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhJz8GE_ESsg6Qv7O9Uu11WGS7iqYflvf2Kja… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Tweed & Vine
Business Organization: *
5/7/25, 2:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhJz8GE_ESsg6Qv7O9Uu11WGS7iqYflvf2Kja… 2/3 Agenda Item #13.1.

Ken Blenis
This content is neither created nor endorsed by Google.

Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 2:43 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhJz8GE_ESsg6Qv7O9Uu11WGS7iqYflvf2Kja… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhzXB6t2s7CxXw7e5s2bIeI6g2Y0-G7-RFmnx… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhzXB6t2s7CxXw7e5s2bIeI6g2Y0-G7-RFmnx… 2/3 Agenda Item #13.1.

Up Valley Living
Jenn Sloan
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:10 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhzXB6t2s7CxXw7e5s2bIeI6g2Y0-G7-RFmnx… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgm-Enmo6wIbB3y04ogC7nWDXK5V65QaZF… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

V. Sattui Winery
Business Organization:  *
5/7/25, 12:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgm-Enmo6wIbB3y04ogC7nWDXK5V65QaZF… 2/3 Agenda Item #13.1.

Ali Paterson
More than ever, Up Valley and specifically St. Helena, need to attract visitors to keep our businesses afloat.

This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:17 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgm-Enmo6wIbB3y04ogC7nWDXK5V65QaZF… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiCGdI-YphnfgLcqLH17ajNbvZUQOtyjLXsgb… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Valenzuela Studio (independent)
Business Organization:  *
5/7/25, 12:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiCGdI-YphnfgLcqLH17ajNbvZUQOtyjLXsgb… 2/3 Agenda Item #13.1.

Bryan Valenzuela
As the muralist who completed St. Helena’s first public project and new resident, I strongly believe in the value and beauty this town has to offer. Attracting visitors helps our locals thrive. Please reconsider this budget to reflect the years past in order to renew the faith in what this place has to offer.

This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:21 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNiCGdI-YphnfgLcqLH17ajNbvZUQOtyjLXsgb… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi1XDP5FfzDuDZdcAUJtgxZTdaLiZ_Of9Q_B… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi1XDP5FfzDuDZdcAUJtgxZTdaLiZ_Of9Q_B… 2/3 Agenda Item #13.1.

Vanguard Properties St Helena
Patricia Rollins, Administrator
YOU are not DOGE...enough with cuts and support our town! This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:19 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi1XDP5FfzDuDZdcAUJtgxZTdaLiZ_Of9Q_B… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:18 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQfl2J_Nrj6yR1rWhdMrFVkm7dqXoAAP22-… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:18 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQfl2J_Nrj6yR1rWhdMrFVkm7dqXoAAP22-… 2/3 Agenda Item #13.1.

VERONICA BEARD
Anne Nanej
Anne Nanej
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:18 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgQfl2J_Nrj6yR1rWhdMrFVkm7dqXoAAP22-… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination
Marketing in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding.
5/8/25, 11:39 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj8jH4yEEm-dsxWu5JzyBkq043Bsq435FZn0B… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole.

These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St.

Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same.

Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire
community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.
5/8/25, 11:39 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj8jH4yEEm-dsxWu5JzyBkq043Bsq435FZn0B… 2/3 Agenda Item #13.1.

Thank you for your time and leadership.

VGS Chateau Potelle winery
Luis Pettinato
Make it easy for the people of Saint Helena to do Business please so the town can stop being broke.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/8/25, 11:39 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNj8jH4yEEm-dsxWu5JzyBkq043Bsq435FZn0B… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/8/25, 10:13 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjPI-TrpourQxCrdylgT0_YUlU_BOBpL0-UU4… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/8/25, 10:13 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjPI-TrpourQxCrdylgT0_YUlU_BOBpL0-UU4… 2/3 Agenda Item #13.1.

VGS Chateau Potelle
Matthew Regan
This content is neither created nor endorsed by Google.

Business Organization:  *
Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/8/25, 10:13 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjPI-TrpourQxCrdylgT0_YUlU_BOBpL0-UU4… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:35 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjGMbFCW4MuRaYaqhCkzL-O5MRkk9zTxple… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:35 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjGMbFCW4MuRaYaqhCkzL-O5MRkk9zTxple… 2/3 Agenda Item #13.1.

Vine Trail Adventures
Gerardo Capiel
This not the time to stop investing in marketing tourism. It's the time to actually double-down given the massive headwinds. Even though wine tourism is down, our area has a lot more to offer than just wine tastings. It is a world-class cycling destination and the St. Helena Chamber of Commerce is instrumental in helping us get the word out.

This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:35 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjGMbFCW4MuRaYaqhCkzL-O5MRkk9zTxple… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:33 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhPbBq3J3Aj6Cf3ip6D9D_jTrSZrf-7LuliB32g4… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:33 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhPbBq3J3Aj6Cf3ip6D9D_jTrSZrf-7LuliB32g4… 2/3 Agenda Item #13.1.

Vineyard Morning
Valerie Smith-Malin
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:33 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhPbBq3J3Aj6Cf3ip6D9D_jTrSZrf-7LuliB32g4… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/8/25, 10:15 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhnrxvkNadqhS4s3IOfoojgWELC2E3VX9W77… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/8/25, 10:15 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhnrxvkNadqhS4s3IOfoojgWELC2E3VX9W77… 2/3 Agenda Item #13.1.

Vintage Home Napa Valley
Laura Rombauer
This content is neither created nor endorsed by Google.

Business Organization:  *
Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/8/25, 10:15 AM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhnrxvkNadqhS4s3IOfoojgWELC2E3VX9W77… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:58 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh8u6h5D_mUgjzTkTyFjzkHZj5sg6L6a7WHfol… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:58 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh8u6h5D_mUgjzTkTyFjzkHZj5sg6L6a7WHfol… 2/3 Agenda Item #13.1.

Vintage Sothebys International Realty
Rachael Clark
Please consider our request!
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:58 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNh8u6h5D_mUgjzTkTyFjzkHZj5sg6L6a7WHfol… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:28 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi73P8B-HHVuYqFMLnuFgrt96NVpWSwqpNv… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:28 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi73P8B-HHVuYqFMLnuFgrt96NVpWSwqpNv… 2/3 Agenda Item #13.1.

Whitehall Lane
Katie Leonardini
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:28 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNi73P8B-HHVuYqFMLnuFgrt96NVpWSwqpNv… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhxMEom60ttfJwML2-BgQNgiq4dACy9Sccyv… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhxMEom60ttfJwML2-BgQNgiq4dACy9Sccyv… 2/3 Agenda Item #13.1.

Wild Vine Napa
Nicole Dale
Why cut funding when tourism is already struggling?
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:15 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhxMEom60ttfJwML2-BgQNgiq4dACy9Sccyv… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjTpSRfhENdlvxYbeirPI_oT4aVdLz8_AIXJgK… 1/3 Agenda Item #13.1.

As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.
. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries.

Fully funding
tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjTpSRfhENdlvxYbeirPI_oT4aVdLz8_AIXJgK… 2/3 Agenda Item #13.1.

Wine Country Consultants | Christies International
Robyn Bentley
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:30 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNjTpSRfhENdlvxYbeirPI_oT4aVdLz8_AIXJgK… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing
in St. Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNguOEk1te_7o--KTE6NgNGd6uX5iU5p8YL24… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000.

These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money—elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked]. Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.
5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNguOEk1te_7o--KTE6NgNGd6uX5iU5p8YL24… 2/3 Agenda Item #13.1.

Wydown Hotel
Mark Hoffmeister
This content is neither created nor endorsed by Google.

Business Organization: *
Name: *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:57 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNguOEk1te_7o--KTE6NgNGd6uX5iU5p8YL24… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 12:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhlt_d3EJzVmQyOJHPOFaA6hSMzLl5cnU7Ok… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Yountville Chamber of Commerce
Business Organization:  *
5/7/25, 12:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhlt_d3EJzVmQyOJHPOFaA6hSMzLl5cnU7Ok… 2/3 Agenda Item #13.1.

Whitney Diver McEvoy
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 12:20 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNhlt_d3EJzVmQyOJHPOFaA6hSMzLl5cnU7Ok… 3/3 Agenda Item #13.1.

Sign this Letter of Support for Destination Marketing in St.

Helena to Increase Tourism.

The City is currently evaluating its budget, and further cuts to destination marketing are being considered. This would significantly reduce our ability to attract visitors and could impact your business. We're asking you to sign this letter, urging City Council to prioritize destination marketing and not reduce the funding. 5/7/25, 1:06 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgeyH8KLtJ6oe8dAENDDY_7M0ugbteLgdMJ… 1/3 Agenda Item #13.1.

Letter to City Council
To City Council,
As a local business owner, I respectfully urge you to continue fully funding the St. Helena Chamber of Commerce’s destination marketing efforts—without any further cuts.

The Chamber has a proven, data-backed track record of successfully attracting visitors to our community, which directly benefits not just individual businesses like mine, but the city as a whole. These targeted efforts—from digital ads and video campaigns to strategic public relations and signature events—bring real people to our hotels, restaurants, shops, and wineries. In short, they keep our local economy alive and thriving. It's marketing 101. Less promotions of a destination, equals less TOT in the City's pocket.

Let’s be clear: tourism is not a luxury—it’s a necessity for businesses to succeed. Without it, small businesses suffer, jobs disappear, and tax revenues drop. That’s not just a hit to Main Street and St. Helena—that’s a hit to every city service that relies on visitor dollars.

We’re already at a competitive disadvantage. In 2022/2023, City Council cut the City's marketing contribution from $325,000 to just $175,000. Meanwhile, nearby Calistoga receives $550,000 and Yountville gets $350,000. These cities understand the value of investing in tourism, and their numbers show it. If we don’t keep up, visitors will choose to spend their time—and their money— elsewhere and so will businesses.

In previous years, with stronger funding, St. Helena saw stronger tourism numbers. The return on investment was real. The Chamber’s campaigns drove quantifiable results: [In 2022-23 a 6 month campaign booked 1125 hotel rooms in St. Helena and generated $554,759 in hotel TOT] and so far this year, we’re 3 months into the campaign at [ a $170,486 and 315 rooms booked].

Those numbers don’t include money visitors are also spending at stores, restaurants and local wineries. More spend converts to better results and higher tourism numbers.

If the City of St. Helena wants to see its businesses invest in the community, it must do the same. Fully funding tourism marketing isn’t just good for business—it’s smart, strategic governance that uplifts the entire community.

As you know the more visitors spend, the more tax revenue the city collects. Cutting funding to destination marketing would be a step backwards.

Let’s keep the momentum going. Let’s invest in marketing the destination. I respectfully urge you to maintain full funding for the Chamber’s
destination marketing efforts. This will show the business community that Council understands the importance of marketing a destination and the value it brings for businesses, the City’s TOT, and staying competitive with nearby communities.

This isn’t just about promoting tourism—it’s about
protecting the heart and soul of St. Helena.

Thank you for your time and leadership.

Zeitgeist Cellars
Business Organization:  *
5/7/25, 1:06 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgeyH8KLtJ6oe8dAENDDY_7M0ugbteLgdMJ… 2/3 Agenda Item #13.1.

Mark Porembski
This content is neither created nor endorsed by Google.

Name:  *
Share additional comments below for City Council:

Not a business, but want to sign?
If you're a resident who values the positive impact of tourism on our local economy sign here.

Forms
5/7/25, 1:06 PM Sign this Letter of Support for Destination Marketing in St. Helena to Increase Tourism. https://docs.google.com/forms/d/1HNi-l6_BiwHslBqdOS1ZawpHXE7sQNR_wlS30Y7nSjc/edit#response=ACYDBNgeyH8KLtJ6oe8dAENDDY_7M0ugbteLgdMJ… 3/3 Agenda Item #13.1.

From: Stephanie Smithers
To: City Council
Cc: Public Comment
Subject: [External] Sesquicentennial Funding
Date: Monday, May 12, 2025 9:22:16 PM
Good evening council members,
I’m writing to respectfully ask you to reconsider the $50,000 currently allocated by staff for the Sesquicentennial celebration and consider reallocating a portion of those funds toward destination marketing. While I understand the intent to honor our city’s history and foster civic pride, I question whether this level of investment is prudent for a new, untested event—especially given current fiscal priorities.

The Parks and Recreation Department already does an excellent job building community spirit through its existing programs and events. I serve on the Parks and Recreation Commission and admire the work they do with such a small team.Rather than creating something entirely new, we might consider supporting and expanding what already works well.

At the same time, destination marketing offers proven returns. Every dollar invested in strategic tourism promotion can yield multiple dollars in local economic benefit—supporting our small businesses, lodging partners, restaurants, and wineries. Please look at the TOT reports. While tourism across the county is down, there is an obvious connection between your decreased spend in destination marketing and TOT. To say there is no correlation is negligent.

I hope you will weigh the opportunity cost of this budget line item and consider how reallocating even part of the Sesquicentennial event budget toward destination marketing could provide greater impact for residents and local businesses alike.

Thank you for your time and dedication to thoughtful city leadership.

Be Well,
Stephanie Smithers
Agenda Item #13.1.

HARVEST INN – ST. HELENA

ONE MAIN STREET
ST. HELENA, CALIFORNIA 94574
707-963-9463
May 12, 2025 63˚& Party Cloudy

VIA EMAIL ONLY
The City Council of St. Helena
1088 College Ave.

St. Helena, Ca 94574
RE: The Support for Tourism is Great; Make a Prudent Decision Dear City Council Members and Mayor,
At Harvest Inn, we consider ourselves proud partners with the City of St. Helena. No one wants this town to thrive more than we do. We’ve made a significant investment here, and we want to see a vibrant, welcoming city—full of activities that both locals and our guests can enjoy.

It’s encouraging to see strong support for tourism from the City. That enthusiasm matters. But to ensure tourism delivers real benefits to St. Helena, we need a more thoughtful and collaborative process—one that’s focused on impact, accountability, and return on investment.

Right now, the City is considering giving more public funds to the Chamber of Commerce to promote tourism. But respectfully, that’s not the Chamber’s job. Tourism promotion is the job of the St. Helena Tourism Improvement District (TID), which was created—and funded—specifically to drive visitation and business activity within city limits. The City holds a seat on the TID board and has a voice there already.

The Chamber, of course, promotes many businesses—regardless of where they are located. A casual review of recent Chamber emails, which claim to promote St. Helena, shows something surprising: the majority of the businesses they highlight are actually outside City limits. That’s right— more than half the businesses promoted by the Chamber in calendar year 2024 communications don’t pay taxes to the City and haven’t made an investment here. That raises real questions about whether public funds are being used in a way that supports the City’s stated goals, especially its number one priority:
strengthening fiscal resilience. Adding to the irony, many of the public comments submitted in support of the Chamber’s work come from businesses that aren’t even located in St. Helena. Their voices are welcome, but it underscores the very point at issue— Agenda Item #13.1.

City tax dollars should go to support businesses that invest in and pay taxes to the City.

Before any additional funding is allocated, the City should pause and conduct a serious review of how its tax dollars are being used to support tourism. That means engaging the right stakeholders—including the TID, local lodging partners, and business owners—and having an honest, strategic conversation about what’s working, what’s not, and how to better align e_orts with the City’s interests.

We're ready to collaborate. We believe in St. Helena’s potential. But we owe it to ourselves and our community to take a smart, intentional approach—grounded in data, transparency, and outcomes. No more rubber stamps. Let’s do this the right way, together.

Sincerely,
Rick Kaufman
Harvest Inn – St. Helena
Agenda Item #13.1.