Agenda packet — Corona City Council, March 18, 2026 (part 11 of 11)

marketing materials for defined terms, and first right of refusal to renew naming rights after completion of the initial term.

Other sponsorship opportunities available through the program include Corporate Sponsorships for specific features such as scoreboards, water slides, picnic shelters, and outdoor fitness equipment, as well as Community Sponsorships for smaller assets like benches, trees, drinking fountains, and donor wall recognition. The program also offers opportunities for In-Kind Donations of construction materials, landscaping, lighting, and service packages, and further expands opportunities for local participation and investment.

The Community Services Department will partner with Economic Development to help connect businesses with naming rights and sponsorship opportunities. Tailored outreach campaigns targeted at major Corona employers and state- and national-level companies will match businesses with compatible amenities to create meaningful partnerships based on mutual interests. Examples include matching sports/health companies with athletic and fitness amenities, and educational institutions with programming facilities.

The accompanying cleanup revisions to the Naming Rights and Honorary Naming Policy ensure that all sponsorship activities are governed by a clear, transparent, and ethically sound framework. The policy defines eligibility criteria, requires a financial contribution of no less than 50% of the asset's cost, establishes term limits with no perpetual naming rights, provides termination protections for the City, and requires public notice and City Council approval. By maintaining the City Council’s sole discretion over all naming decisions, the City safeguards community values while providing flexibility to pursue strategic partnerships. Collectively, the Sponsorship Program and policy revisions position the City to enhance park amenities, establish scholarship and resident access support funding, and secure long-term community investment that strengthens Corona’s recreational infrastructure without increasing the taxpayer burden.

FINANCIAL IMPACT:

There is no direct financial impact associated with the recommended action. Approval of the City Park Sponsorship Program and revisions to the Naming Rights and Honorary Naming Policy do not require the appropriation of additional City funds. Any sponsorships secured through the program will generate revenue or in-kind contributions that will help offset project capital costs and, where applicable, support ongoing program enhancements, thereby reducing the overall financial burden on the City.

ENVIRONMENTAL ANALYSIS:

This action is exempt pursuant to Section 15061(b)(3) of the Guidelines for the California Environmental Quality Act (CEQA), which states that a project is exempt from CEQA if the activity is covered by the commonsense exemption that CEQA applies only to projects that have the potential for causing a significant effect on the environment. Where it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment, the activity is not subject to CEQA. This staff report is for the approval of the City Park Sponsorship Program and policy revisions, and there

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is no possibility that approving this agreement will have a significant effect on the environment. Therefore, no environmental analysis is required.

PREPARED BY: MIRNA ROMERO, MANAGEMENT ANALYST II
REVIEWED BY: DONNA FINCH, COMMUNITY SERVICES DIRECTOR
ATTACHMENTS:

1. Exhibit 1 – Presentation

2. Exhibit 2 – City Property Naming Rights and Honorary Naming Policy – Clean Copy

3. Exhibit 3 – City Property Naming Rights and Honorary Naming Policy – Redline Copy

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Sponsorship Program
Presented by:

Donna Finch - Community Services Director
Joel Belding – Economic Development Director
March 18, 2026
1

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That City Council approve the City Park Sponsorship Program & updates to the City Property Naming Rights and Honorary Naming Policy. 2

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Establish long-term public/private partnerships
Facilitate businesses and community investment in City
Park amenities to reduce capital costs
Provide meaningful opportunities to give back and be
recognized in the community
3 3

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Naming Rights Corporate &
Community
Sponsorships
In-Kind
Donations

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4 Facility naming
rights programs
Naming Rights &
Presenting
Naming Rights
Long-term
naming rights
partnerships
Recreation facility
sponsorships
Riverside Rancho Cucamonga Irvine Temecula
Parks & Trails
Naming
Opportunities
San Diego
Naming rights
partnerships
Huntington Beach
Naming rights &
recognition
opportunities
Lake Forest

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Case Study
Outcome
 Private funding
support
 Reduced public
cost burden
 Long-term
community
partnerships
Strategic
Approach
Tiered opportunities
tied to visible spaces
Structured Naming &
Presenting Rights
Program
Engaged
corporations,
families, and
community leaders
Sponsor: Amenity Sponsored:

Bank of America Imagination Courtyard
Charter Communications Library Lobby
The DiIorio Family Children’s Library
Diversified Pacific Story Theatre
The Lewis Family Playhouse
Jeffrey & Kellie Burum Teen Scene
Supervisor Paul A. Biane Library
James L. Brulte Senior Center
Goldy S. Lewis Community Center
6 Current Naming Rights Amenities

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Case Study
Outcome
 Mutual value
 Long-term
relationships
 Community
engagement
and ownership
Strategic
Approach
Fundraising
Campaigns with
naming tied to
significant
contribution
Structured
Philanthropic Naming
Sponsor: Amenity Sponsored:

Albert S. White Neighborhood Park
Martha McLean Regional Park
Bourns Family ($1M) Youth Innovation Center
Izaak Walton Building at Park
Eric M. Solanders Resource Center
Janet Goeske Senior Center
Joyce Jackson Community Center
Ruth Lewis Community Center
Ysmael Villegas Community Center
SmartRiverside ($50k) Classroom 7
Current Naming Rights Amenities
Flexible options for
sponsors

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• Structured for naming, renaming, and honorary recognition of City amenities
• Establishes clear eligibility criteria, financial requirements, and community impact standards
• Requires public notice, City Council approval, and formal agreement with defined term (no perpetual rights)
• Aims for minimum sponsorship of 50% of the amenity cost • Protects City interests through ethical standards, termination rights, and prohibition of inappropriate or commercialized naming
• Ensures transparency, community input, and City Council approval in all naming rights decisions

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Library Animal Shelter Animal Shelter
11 Library Citrus Park

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• Most prominent, high-profile amenities
• Maximum visibility to residents and visitors
• Prime signage placement
• Long-term brand exposure and legacy recognition
• High-impact partnerships at the forefront of
community engagement
Premier Visibility. Signature Impact. Lasting Legacy.

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Recreation/competition
pools, water slide, lazy river
915,000 visits/year
Premier private event space;
400-person capacity
270,000 visits/year
Striping for 2 full-size
basketball, 4 Junior basketball,
4 pickleball, 3 volleyball
580,000 visits/year
Natural themed rocks with
spray features and water
dump buckets
260,000 visits/year
Open skate area for all ages
and abilities
150,000 visits/year
Outdoor event space for festivals,
drop-in activities, and more
1M+ visits/ year
Agricultural themed-playground
with slide decks, rope climbers,
seating, and shade.
250,000 visits/year

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 15 Year Term*
 Exclusive Facility Naming Rights (may include contributor’s name, corporate name or memorial designation in compliance with AR 6400.001)  Prominent Signage consistent with the facilities design & branding  Highest Visibility (approximately 150K-1M+ visits per year from programming, reservations & drop-ins depending on amenity)
 Recognized on City Website & City Park/Program Materials  Ribbon Cutting Ceremony
 Continuous recognition ( press release, newsletters, Corona Connection, annual reports, Council & Commission meetings)
 Waived facility rental fee 2x/year (based on availability)  Renewal Option/1st Right of Refusal
*or useful life of asset

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• Moderate visibility within park environment
• Professionally designed recognition signage
• Direct alignment with active community spaces
• A distinguished yet accessible sponsorship
opportunity
• Supporting amenities that serve families, youth, and
residents every day
Elevated Recognition. Meaningful Presence

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Can be divided into 2
smaller rooms 70-person
capacity
500,000 visits/year
Can be divided into 2
smaller rooms 50-person
capacity
250,000 visits/year
Fitness equipment including
treadmills, weightlifting, and
stretching
100,000 visits/year
Stretch and Flexibility classes,
Zumba, Step Class, Martial
Arts
100,000 visits/year
Arcade games, foosball,
board games
100,000 visits/year
Outdoor basketball courts
250,000 visits/year

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 7-10 Year Agreement
 Amenity Naming Rights (may include contributor’s name, corporate name or memorial designation in compliance with AR 6400.001)
 Recognition Signage consistent with the facility’s
design & branding
 Recognized on City Website and City Park /
Program Materials
 Moderate Visibility (app. 100k-500k visitors per year from programming, reservations & drop-ins depending on amenity)  Renewal Option/1st Right of Refusal

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 Sponsor recognition on plaque or small sign near
asset, monument, or on City website
 Multiple sponsors accepted for each asset
 Sponsorship valid for lifespan of the asset

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• Paving & Surfacing Materials
• Concrete
• Irrigation/Turf
• Trees/Landscaping
• Lighting/EV Charge Stations
• Play & Fitness Equipment
• Flooring Materials
• Paint
• Fencing Materials
• Planter Bollards
• Service Packages (janitorial, landscaping, pool
service)

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 Sponsor recognition on plaque or small sign near
asset, monument or on City website
 Multiple sponsors accepted for each asset
 Sponsorship valid for lifespan of the asset

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• Tailored outreach campaigns
• Major Corona employers
• State and National level companies
• State and Federal elected officials
• Corona residents
• Match businesses with compatible amenities
• Sports/Health companies with sports facilities
• Educational institutions with programming

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• Update to sponsorship and administrative policies
• Specialized funding requests require specialized
assistance
• Seek a qualified firm to assist with valuation, marketing materials, agreements, outreach
• Combined approach of city-led local outreach and
specialist-assisted national outreach

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Timeline
March 2026 June 2026 Summer 2026 Summer 2029
Program Approval
City Council
Creation of marketing materials
by the Communications team
Marketing Materials
City Park construction begins
Construction Begins
Begin targeted sponsor
outreach (ongoing)
Sponsor Outreach
City Park grand opening
Grand Opening
April-May 2026

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That City Council approve the City Park Sponsorship Program & updates to the City Property Naming Rights and Honorary Naming Policy.

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Administrative Policy

ARTICLE I - PURPOSE
Section 1.1 General Purpose
The purpose of this Policy is to:
• Address and promote naming or renaming of City Property by means of Naming Rights or Honorary Naming.
• Establish clear and consistent criteria and procedures for Naming Rights and Honorary Naming while preserving the City’s existing general naming criteria and ensuring that all previously named properties remain unaffected by this policy. • Encourage philanthropic giving, while providing opportunities for organizations, businesses, and community members to support public projects. • Recognize substantial personal and financial contributions that have been made to the community and the well-being of the residents, businesses and other City stakeholders.
• Ensure that no vested, perpetual or unconditional rights are conferred or received as a result of this policy.

Title: City Property Naming Rights and Honorary Naming
Administered By: Community Services
Policy No. Issue
Date
Revision
Date
Department Head
Approved
City Manager
Approved
06400.001 11/16/2016 3/4/2026

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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• Encourage public participation and input in order to assist in making decisions that reflect the best interest of the community.

Section 1.2 Superseded Policies
This policy supersedes and replaces the following policies, which are hereby eliminated in their entirety and are of no further force and effect:
• Resolution 98-24 (Adopting a Policy to Establish Formal Criteria for Naming City Parks and/or City Recreational Facilities)
Section 1.3 Designated Facilities
This policy applies to:
• New Assets under development or renovation large enough to bear a naming right, including Amenities as defined below.
• Existing Assets proposed for naming or renaming.

ARTICLE II – DEFINITIONS AND SCOPE
Section 2.1 Definitions
For purposes of this policy, the following definitions shall apply:

A. City. The term "City" shall mean the City of Corona.

B. City Property. The term "City property" shall mean City parks and recreational facilities, as well as significant amenities within those parks and facilities.

C. Department. The term "Department" shall mean the Community Services Department.

D. Eligible Name Source. The term "Eligible Name Source" shall mean an individual, family, business, non-profit organization or other community group or organization that has made a significant, positive contribution to the City, as evidenced by one or more examples of any of the following:
• Enhancing the quality of life and well-being of the City and its residents. • Contributing to the historical or cultural preservation of the City. • Significant contributing to the acquisition, development or conveyance of the City property.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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• The City property is located on the site of an individual's or family's former residence or the former site of a business, organization or group.

E. Honorary Naming. The term "Honorary Naming" shall mean the naming or renaming of City property for memorial or other honorary reasons, as further described in this policy.

F. Naming Rights. The term "Naming Rights" shall mean the naming or renaming of City Property in exchange for financial consideration, as further described in this policy.

G. Proposed Name. The term "Proposed Name" shall mean the proposed new name for the City Property which is the subject of an application pursuant to this policy and which includes the Eligible Name Source.

H. Significant Amenities. The term "Significant Amenities" shall mean aquatic centers, splash pads, playgrounds, skate parks, pump tracks, gymnasiums, banquet rooms, conference rooms, classrooms, game rooms, playgrounds, event space, fitness rooms, basketball courts, and other significant indoor and outdoor amenities within City parks and recreation facilities.

Section 2.2 General Scope
Unless otherwise stipulated herein, this policy applies to all City Property and all employees shall comply with the provisions outlined in this policy. It is the responsibility of all supervision to ensure that the provisions outlined in this policy are enforced for those City employees under their authority.

Section 2.3 Exemptions from Scope
This policy shall not apply to water, sewer or electrical facilities or real property owned, operated or maintained by the Utilities Department.

ARTICLE III – CRITERIA AND PROCEDURE
Section 3.1 Naming and Dedicating City Property Outside of this Policy A. Current General Criteria. Absent an application to name or rename City Property or a significant contribution to the acquisition, development, or conveyance of City property pursuant to this policy, the following current general criteria shall continue to be used when naming City Property:

1. Street names on which the City Property is located.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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2. Names of early Corona settlers.

3. Names of deceased war veterans of Corona.

4. Names that reflect Corona's heritage.

B. Honorary Dedication of Trees and Park Benches. The Department shall be delegated authority to establish, implement and maintain a program for the honorary dedication of new City trees and park benches, in accordance with the following criteria:

1. The Department shall establish the financial contribution for such dedications.

2. The Department shall develop all program policies, agreements and other documentation in a form acceptable to the City Manager, City Attorney and Risk Manager. At a minimum, the program shall include the City rights and agreement terms provided for in sub-sections (C)(2), (C)(3), (C)(4), (D)(4)(B) and (D)(4)(C) of Section 3.3 of this policy.

3. The cost of such dedications shall not be subject to the Mitigation Fee Act (California Government Code §§ 66000 et seq.) or any other state or federal law concerning fees or charges that may not exceed the reasonable cost of providing the service for which the fee or charge is imposed, because the City is establishing the cost recovery payment schedule in its proprietary, as opposed to regulatory, capacity as the owner of the trees and benches. Moreover, the consideration is not charged or imposed for a specific government service or product provided directly to the applicant.

Section 3.2 Criteria for Applications Under this Policy A. Criteria for Naming Rights & Honorary Naming. All applications for Naming Rights and Honorary Naming shall meet the following criteria, as determined by the City Council in its sole discretion:

1. The Proposed Name shall meet at least one of the following:

A. Provide a sense of place, continuity and belonging reflecting the geographic location, community, neighborhood or street where the City Property is located.

B. Recognize the natural, historical and/or cultural significance of the area.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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C. Reflect the unique characteristics or intended use of the site.

D. Consistent with the mission, vision and values of the City.

2. The person(s) executing the application documents and agreement on behalf of the Eligible Name Source shall agree to be bound by all terms and conditions of this policy, as written at the time of the application and as may be modified from time to time by the City Council.

B. Criteria for Naming Rights. All applications for Naming Rights shall also meet the following criteria, as determined by the City Council in its sole discretion:

1. The financial contribution provided for the Naming Rights shall be commensurate with the size, significance and total cost of the City Property being named or renamed. For these purposes, the term "total cost" shall mean any and all design, engineering, development, and construction for the City Property contemplated or incurred in connection with the Naming Rights application and through the term of the Naming Rights agreement. Absent extraordinary circumstances, the financial contribution shall equal or exceed the cost to the City to process and approve the Naming Rights application, plus at least fifty percent (50%), or such other amount as approved by City Council, of the City's estimate of the total cost incurred for the City Property through the term of the Naming Rights agreement.

2. The financial contribution provided for the Naming Rights shall be commensurate with the duration of the naming.

3. The financial contribution provided for the Naming Rights shall be negotiated and established according to a market value assessment conducted by the Department. The market value assessment shall be a current assessment of the potential property value within the marketplace for the Naming Rights.

4. Naming Rights shall be time-limited and shall not imply ownership, control, or endorsement by the City.

C. Criteria for Honorarv Naming. All applications for Honorary Naming shall also meet the following criteria, as determined by the City Council in its sole discretion:

1. The personal contribution provided by the Eligible Name Source shall be commensurate with the size and significance of the City Property being named or renamed.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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2. If the Eligible Name Source is a City elected official or public employee, he/she must be separated from service with the City for at least seven (7) years.

3. If the Eligible Name Source is a business, organization or group, it may either be currently or formerly in business or operation.

4. The Eligible Name Source, or their duly recognized representative (if deceased or no longer in business or operation), shall consent to the Honorary Naming and execute any documentation required under this policy.

5. The Eligible Name Source shall have done at least one of the following:

A. Made a significant, positive contribution to the community without which the City Property to be named or renamed likely would not have otherwise existed.

B. Made an important contribution that enhanced in an
extraordinary way the City Property to be named or renamed.

C. Demonstrated continuous and longstanding exemplary public service or community volunteerism over a period of at least twenty five (25) years.

D. Achieved such unique state, national, or international public distinction as to warrant recognition.

E. Had a longstanding and beneficial affiliation with the City and maintained a continuous residence in the City for at least twentyfive (25) years.

D. Criteria for Renaming. All applications which involve the renaming of City Property (including the addition of a name to an existing name) shall also meet the following criteria, as determined by the City in its sole discretion:

1. City Property can be renamed if any of the following conditions apply:

A. If the City Property is being replaced or substantially renovated or developed for another use.

B. When an existing name is deemed by the City to be no longer befitting or in the City's best interests.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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C. When an agreement involving the existing name has been breached.

2. The review process shall include due consideration and a comprehensive review of all reasonably available pertinent documents by the Department, as well as a review by the City Attorney's Office of any reasonably available legal documents governing the existing name.

3. Existing names may not be changed without consideration of:

A. Community input.

B. The historical significance of the existing name.

C. The impact on the individual, group or community organization after whom the existing name is based.

D. The cost and overall effect of changing existing signs, rebuilding community recognition and updating records.

E. The terms and conditions of any written agreements governing the existing name.

E. Marketing: The City will not permit corporate logos, insignias, or advertising slogans in a permanent naming or renaming of a City facility.

F. Visibility: The name will be displayed at the facility in a manner consistent with the facility’s design and branding.

G. Ethics and Morals Provisions. Any legal impropriety or act which brings dishonor or disrepute to the City or community at large on the part of the individual bestowed in the honorific naming shall make the naming subject to reconsideration and potential reversal by City Council. All contributions made to the City pursuant to the naming rights agreement are nonrefundable at the time of donation.

Section 3.3 Procedure for Applications Under this Policy A. Application Packet.

1. All requests for Naming Rights and Honorary Naming shall commence with the submission of a written application on a form provided by the Department.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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2. Honorary Naming application shall be accompanied by the payment of an application fee in the amount of $350.00 as set by a Resolution No. 2017-020 and adopted by the City Council.

3. The application shall clearly identify the City Property to be named or renamed, and shall include the applicant's suggestion for a Proposed Name. It is also incumbent upon the applicant to clearly illustrate and provide all necessary documentation supporting how the Eligible Name Source and Proposed Name satisfy the criteria provided for in this policy.

4. For requests for Honorary Naming, the application packet shall include supporting background information and/or biographical information (newspaper articles, photos, proclamations, awards, certificates, etc.), as well as at least three (3) and no more than five (5) letters of support.

The letters of support must evidence broad community support for the Honorary Naming request and no more than one (1) letter shall be from a family member of the Eligible Name Source.

B. Application Process.

1. Department staff shall review the application packet to determine if it is complete. An application packet shall be deemed to be complete only if it contains all information needed to assess the criteria provided for in this policy. Department staff shall solicit any needed input and assistance from other City departments or resources. Staff shall notify applicant if any additional information is needed before the application can be deemed to be complete.

2. Once an application is deemed to be complete, Department staff shall prepare the request for consideration by the City Council.

3. When City Property is requested to be renamed, a reasonable effort will be made to notify the individual, group or community organization after whom the existing name is based, or their duly recognized representative if they are deceased or no longer in business or operation.

4. The Department shall cause notice of the application to be published at least twice in a newspaper circulated within the City, once at least twenty one (21) days and once at least seven (7) days before consideration by the City Council. The notice shall contain at least the following information: the affected City Property; the Proposed Name; a brief description of the applicant's reasons in support of the application; the date, time and location of the City Council meeting; and the manner

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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in which the public can submit written comments in advance of the meeting.

5. The City Council shall receive public comment on the application and consider the application at a regular or special City Council meeting.

C. City Rights. Each application for Naming Rights or Honorary Naming will be considered on a case-by-case basis and shall be subject to the following rights of the City:

1. Final approval or disapproval is at the sole and absolute discretion of the City Council.

2. The City Council reserves the right to reject any application without cause for any or no reason.

3. A Proposed Name will not be approved if it meets any of the following:

A. Causes confusion due to duplication or similar names already existing within the City.

B. Includes the name of a business, organization or group which is substantially involved in the sale of alcohol, tobacco, firearms, pornography, cannabis or sexually explicit goods or services, or whose activities are such that they are not in the best interests of the City.

C. Is discriminatory or derogatory towards any classification protected under federal or state law.

D. Conflicts with any federal, state or local law, rule or regulation, or with any grant or other source of funds for the City Property to be named or renamed.

4. No vested rights shall be conferred or received by any individual or entity as a result of this policy or any action taken under this policy.

D. Agreement. The terms of each approved Naming Rights and Honorary Naming shall be memorialized in a legally binding agreement approved as to form by the City Attorney. In addition to any terms deemed necessary by the City Manager, City Attorney or Risk Manager, the agreement shall contain at least the following terms:

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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1. The duration of the agreement (specified commencement and expiration dates). Naming Rights and Honorary Naming shall never be granted in perpetuity.

2. Renewal options or right of first refusal, if any.

3. For Naming Rights, the financial contribution to be paid and the payment schedule.

4. Early termination rights for the City, including:

A. For Naming Rights, in addition to termination as a result of a breach of the agreement, the City shall have the right, in its sole discretion, to terminate the agreement and Naming Rights if information is discovered or circumstances occur which would cause the Naming Rights to cast a negative image upon the City.

B. For Honorary Naming, in addition to termination as a result of a breach of the agreement, the City shall have the right, in its sole discretion, to terminate the agreement and Honorary Naming without cause for any or no reason.

C. In the event of such early termination, the City shall have the absolute right to retain any money or other consideration already paid or provided to the City, and no money or other consideration shall be owed to any person or entity as a result of or in any way related to the early termination.

5. Waiver and indemnity provisions related to the City's exercise of any rights, duties or obligations under the agreement.

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Administrative Policy

ARTICLE I - PURPOSE
Section 1.1 General Purpose
The purpose of this Policy is to:
 Address and promote naming or renaming of City Property by means of Naming Rights or Honorary Naming.
 Establish new clear and consistent criteria and procedures for Naming Rights and Honorary Naming while maintaining the current general criteria for naming City Property outside of this policy. preserving the City’s existing general naming criteria and ensuring that all previously named properties remain unaffected by this policy.
 Encourage philanthropic giving, while acknowledging public investments and safeguarding against the unwanted commercialization of the public realm. providing opportunities for organizations, businesses, and community members individuals, and entities to support public projects.
 Recognize substantial personal and financial contributions that have been made to the community and the well-being of the residents, businesses and other City stakeholders.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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 Ensure that no vested, perpetual or unconditional rights are conferred or received as a result of this policy.
 Encourage public participation and input in order to assist in making decisions that reflect the best interest of the community.

Section 1.2 Superseded Policies
This policy supersedes and replaces the following policies, which are hereby eliminated in their entirety and are of no further force and effect:
 Resolution 98-24 (Adopting a Policy to Establish Formal Criteria for Naming City Parks and/or City Recreational Facilities)
Section 1.3 Designated Facilities
This policy applies to:
 New Assets under development or renovation large enough to bear a naming right, including Amenities as defined below.
 Existing Assets proposed for naming or renaming.

ARTICLE II – DEFINITIONS AND SCOPE
Section 2.1 Definitions
For purposes of this policy, the following definitions shall apply:

A. City. The term "City" shall mean the City of Ccorona.

B. City Property. The term "City property" shall mean City parks and recreational facilities, as well as significant amenities within those parks and facilities.

C. Department. The term "Department" shall mean the Recreation Division of the Library and Recreation Community Services Department.

D. Eligible Name Source. The term "Eligible Name Source" shall mean an individual, family, business, non-profit organization or other community group or organization that has made a significant, positive contribution to the City, as evidenced by one or more examples of any of the following:
 Enhancing the quality of life and well-being of the City and its residents.  Contributing to the historical or cultural preservation of the City.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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 Significant cContributing to the acquisition, development or conveyance of the City property to the city.
 The City property is located on the site of an individual's or family's former residence or the former site of a business, organization or group.

E. Honorary Naming. The term "Honorary Naming" shall mean the naming or renaming of City property for memorial or other honorary reasons, as further described in this policy.

F. Naming Rights. The term "Naming Rights" shall mean the naming or renaming of City Property in exchange for financial consideration, as further described in this policy.

H. Significant Amenities. The term "Significant Amenities" shall mean aquatic centers, splash pads, playgrounds, skate parks, pump tracks, gymnasiums, banquet rooms, conference rooms, classrooms, game rooms, playgrounds, event space, fitness rooms, basketball courts, restrooms, concessions facilities, trails, sports fields or courts, playgrounds, picnic shelters, gardens, water features, trees, benches, and other significant indoor and outdoor amenities rooms within City facilitiesparks and recreation facilities.

Section 2.3 Exemptions from Scope
This policy shall not apply to water, sewer or electrical facilities or real property owned, operated or maintained by the water, sewer or electrical divisions of the Department of Water and PowerUtilities Department.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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conveyance of City property pursuant to this policy, the following current general criteria shall continue to be used when naming City Property:

1. Street names on which the City Property is located.

2. Spanish surnames.

3.2. Names of early Corona settlers.

4.3. Names of deceased war veterans of Corona.

5.4. Names that reflect Corona's heritage.

1. The Department shall establish the financial contribution for such dedications.

Section 3.2 New Criteria for Applications Under this Policy A. Criteria for Naming Rights & Honorary Naming. All applications for Naming Rights and Honorary Naming shall meet all of the following criteria, as determined by the City Council in its sole discretion:

1. The Proposed Name shall meet at least one of the following:

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City Property Naming Rights and Honorary Naming
Administered by Community Services

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A. Provide a sense of place, continuity and belonging reflecting the geographic location, community, neighborhood or street where the City Property is located.

B. Recognize the natural, historical and/or cultural significance of the area.

C. Reflect the unique characteristics or intended use of the site.

D. Consistent with the mission, vision and values of the City.

B. Criteria for Naming Rights. All applications for Naming Rights shall also meet the following criteria, as determined by the City Council in its sole discretion:

1. The financial contribution provided for the Naming Rights shall be commensurate with the size, significance and total cost of the City Property being named or renamed. For these purposes, the term "total cost" shall mean any and all land acquisition, design, engineering, development, and construction, replacement, renovation, maintenance and operation costs for the City Property contemplated or incurred in connection with the Naming Rights application and through the term of the Naming Rights agreement. Absent extraordinary circumstances, the financial contribution shall equal or exceed the cost to the City to process and approve the Naming Rights application, plus at least fifty percent (50%), or such other amount as approved by City Council, of the City's estimate of the total cost incurred for the City Property through the term of the Naming Rights agreement.

2. The financial contribution provided for the Naming Rights shall be commensurate with the duration of the naming.

3.4. Naming Rights shall be time-limited and shall not imply ownership, control, or endorsement by the City.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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C. Criteria for Honorarv Naming. All applications for Honorary Naming shall also meet the following criteria, as determined by the City Council in its sole discretion:

1. The personal contribution provided by the Eligible Name Source shall be commensurate with the size and significance of the City Property being named or renamed.

2. If the Eligible Name Source is a City elected official or public employee, he/she must be separated from service with the City for at least seven (7) years. an individual, he or she may either be deceased or living, but at least one of the following conditions shall apply before an application submitted on their behalf will be considered:described in section (5) below shall be met.

A. An individual must be deceased for at least five (5) years.

B. A City elected official or public employee must be separated from service with the City for at least seven (7) years.

3. If the Eligible Name Source is a business, organization or group, it may either be currently or formerly in business or operation.

5. The Eligible Name Source shall have done at least one of the following:

A. Made a significant, positive contribution to the community without which the City Property to be named or renamed likely would not have otherwise existed.

B. Made an important contribution that enhanced in an
extraordinary way the City Property to be named or renamed.

C. Demonstrated continuous and longstanding exemplary public service or community volunteerism over a period of at least twenty- five (25) years.

D. Achieved such unique state, national, or international public distinction as to warrant recognition.

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City Property Naming Rights and Honorary Naming
Administered by Community Services

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E. Had a longstanding and beneficial affiliation with the City and maintained a continuous residence in the City for at least twentyfive (25) years.

1. City Property can be renamed if any of the following conditions apply:

A. If the City Property is being replaced or substantially renovated or developed for another use.

B. When an existing name is deemed by the City to be no longer befitting or in the City's best interests.

C. When an agreement involving the existing name has been breached.

3. Existing names may not be changed without consideration of:

A. Community input.

B. The historical significance of the existing name.

C. The impact on the individual, group or community organization after whom the existing name is based.

D. The cost and overall effect of changing existing signs, rebuilding community recognition and updating records.

E. The terms and conditions of any written agreements governing the existing name.

E. Marketing: The City will not permit corporate logos, insignias, or advertising slogans in a permanent naming or renaming of a City facility.

F. Visibility: The name will be displayed at the facility in a manner consistent with the facility’s design and branding.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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E.G. Ethics and Morals Provisions. Any legal impropriety or act which brings dishonor or disrepute to the City or community at large on the part of the individual bestowed in the honorific naming shall make the naming subject to reconsideration and potential reversal by City Council. All donationscontributions made to the City pursuant to this policythe naming rights agreement are nonrefundable at the time of donation.

Section 3.3 Procedure for Applications Under this Policy A. Application Packet.

1. All requests for Naming Rights and Honorary Naming shall commence with the submission of a written application on a form provided by the Department.

2. Honorary Naming application shall be accompanied by the payment of an application fee in thean amount of $350.00 as set by a Rresolution No. 2017-020 and adopted by the City Council.

The letters of support must evidence broad community support for the Honorary Naming request and no more than one (1) letter shall be from a family member of the Eligible Name Source.

B. Application Process.

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City Property Naming Rights and Honorary Naming
Administered by Community Services

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2. Once an application is deemed to be complete, Department staff shall prepare the request for consideration by the Public Services Committee City Council..

4. The Department shall cause notice of the application to be published at least twice in a newspaper circulated within the City, once at least twenty- one (21) days and once at least seven (7) days before consideration by the Public Services CommitteeCity Council. The notice shall contain at least the following information: the affected City Property; the Proposed Name; a brief description of the applicant's reasons in support of the application; the date, time and location of the Public Services CommitteeCity Council meeting; and the manner in which the public can submit written comments in advance of the meeting.

5. The Public Services Committee shall receive public comment on the application, and shall thereafter make a recommendation to the City Council for approval, approval with modification or disapproval.

5. The City Council shall receive public comment on the application and consider the application and the Public Service Committee's recommendation at a regular or special City Council meeting.

6. C. City Rights. Each application for Naming Rights or Honorary Naming will be considered on a case-by-case basis and shall be subject to the following rights of the City:

1. Final approval or disapproval is at the sole and absolute discretion of the City Council.

2. The City Council reserves the right to reject any application without cause for any or no reason.

3. A Proposed Name will not be approved if its meets any of the following:

A. Causes confusion due to duplication or similar names already existing within the City.

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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C. Is discriminatory or derogatory towards any classification protected under federal or state law.

D. Conflicts with any federal, state or local law, rule or regulation, or with any grant or other source of funds for the City Property to be named or renamed.

4. No vested rights shall be conferred or received by any individual or entity as a result of this policy or any action taken under this policy.

1. The duration of the agreement (specified commencement and expiration dates). Naming Rights and Honorary Naming shall never be granted in perpetuity.

2. Renewal options or right of first refusal, if any.

3. For Naming Rights, the financial contribution to be paid and the payment schedule.

4. Early termination rights for the City, including:

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Administrative Policy 06400.001 (3/4/2026)
City Property Naming Rights and Honorary Naming
Administered by Community Services

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5. Waiver and indemnity provisions related to the City's exercise of any rights, duties or obligations under the agreement.

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JOB SEARCH
Tuesday
March 3, 2026
10:00AM-11:30AM

RESUME BUILDING
Tuesday
March 10, 2026
10:00AM-11:30AM

JOB APPLICATION
Tuesday
March 17, 2026
10:00AM-11:30AM
WORKSHOPS START: MARCH 3, 2026

SCAN QR CODE TO REGISTER
CORONA PUBLIC LIBRARY | 650 S. MAIN ST.
(951) 279-3746 | [email protected]

JOB READINESS

WORKSHOP SERIES
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this event, please contact the ADA Coordinator at (951) 736-2266. Page 1364 of 1369 BÚSQUEDA DE
EMPLEO
martes
3 de marzo de 2026
10:00AM-11:30AM
CREACIÓN DE
CURRÍCULUM
martes
10 de marzo de 2026
10:00AM-11:30AM

SOLICITUD DE
EMPLEO
martes
17 de marzo de 2026
10:00AM-11:30AM
INICIO DE TALLERES: 3 DE MARZO DE 2026
ESCANEE EL CÓDIGO QR PARA REGISTRARSE
CORONA PUBLIC LIBRARY | 650 S. MAIN ST.
(951) 279-3746 | [email protected]

EMPLEABILIDAD

TALLERES DE
En cumplimiento con la Ley de Estadounidenses con Discapacidades (ADA), si necesita asistencia especial para participar en esta sesión, por favor contacte al coordinador de ADA al (951) 736-2266.

Los talleres solo están disponibles en inglés.

Page 1365 of 1369 ends

In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this session, please contact the ADA coordinator at (951) 736-2266.

Corona Public Library
650 S. Main St.
951-736-2384
www.CoronaCA.gov/Library
o
C
d
i
n
g Class
Robotics
Coding Class
4:45 - 5:45pm
Ages 10-15
Mar. 6
Mar. 13
Mar. 20
Mar. 27
Intro to Coding &
Computers
Code a Maze Bot
Learn to
Code with
Scratch!
Computer Learning Center
Code a Guard Dog
Coding with
EdScratch

Page 1366 of 1369 ends

En cumplimiento con la Ley para Estadounidenses con
Discapacidades (ADA, sigla en inglés), si necesita asistencia especial para participar en este evento, comuníquese con el Coordinador de la ADA al (951) 736-2266.

Corona Public Library
650 S. Main St.
951-736-2384
www.CoronaCA.gov/Library
Clase de
programación
de robótica
4:45 - 5:45pm
Edades 10-15
6 de marzo
13 de marzo
20 de marzo
27 de marzo
Introducción a la
programación y a las
computadoras
Codifica un robot
laberinto
¡Aprende a
programar
con Scratch!
Centro de Aprendizaje de
Computación
Codifica un perro
guardián
Programación con
EdScratch
de
Clase
PROGRAMACIÓN

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Future Agenda Item Request Form
Future agenda items should be limited to new issues that emerge during the year that are urgent and cannot wait until the next priority-setting session of the Council before requiring action.

Name: Tom Richins
Date: 3/7/26
Title Name/Topic: Expanding summer lunch program at the Library to 5 days a week Background

1. What is the purpose for the request i.e. what you are trying to achieve or do? Provide city resources to expand the 2 day per week summer lunch program at the school library to 5 days. This will provide nutrition to our less fortunate school kids even in summer when school is out. These children often do not have a meal during the entire day.

2. What is the scope of the work you wish to see done?
$12800 has been provided via grant by the federal government for volunteers and administration. Meals are provided via CNUSD. For the additional 3 days the city should provide an additional $19200 and coordinate with CNUSD to provide the additional food.

If CNUSD cannot provide additional meals without expense, please find out how much the cost to pay for that would add to this program.

3. Does this request align with the City’s Strategic Plan? How? Yes via:
“Sense of Place
Building community through celebrating our rich heritage, increasing access to recreational and cultural activities, and improving the relationship between the city and residents.” Providing this meal program for kids who may otherwise spend the entire day without a meal, we are building a better relationship between the city and the families of District 3.

4. What is the desired timeline to have the issue considered by Council?

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Before the end of the CNUSD school year, or May 1st
.

5. Is the issue urgent requiring action before the next priority setting session of Council (Spring Workshop)? I am not sure
Staff Section (To be completed by staff)
Approximate Staff Time Required: ____ Hours
Approximate Cost: $ ____

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Corona City CouncilMarch 18, 2026

Corona City Council
March 18, 2026