• If mechanical equipment, heaters, or large-scale ventilation equipment would be used, the event producer must submit an application for a Mechanical Permit in addition to the Building Permit. • If plumbing equipment, pools, or water supply lines would be used, the event producer must submit an application for a Plumbing Permit in addition to the Building Permit. This is not required for the use of portable restrooms.
Applications are available on the City’s website. Plan review and permit fees would be applied and are determined by the level of review required. Special Event Permits will not be issued until all appropriate Building and Safety permits have been provided to the Community Resources Department.
County of Los Angeles Fire Department Review
The Fire Prevention Bureau in Carson oversees events taking place in the City. Therefore, event producers may be required to apply for approval by the Bureau through submission of a Public Assemblages and Event Declaration Form. Once the application is submitted the County of Los Angeles Fire Department will review, determine if a Field Inspection will be required for the event, and generate the permit fees. Once approval is obtained, an Operational Permit would be issued to the event producer.
Filming or Still Photo Permit
A Film/Still Photo Permit is required for any event recording or photographing activities resulting in commercial use. Information about professional filming permits may be obtained on the City’s website.
Emergency Action Plan
It is the event producer’s responsibility to have a comprehensive emergency action plan to the City that proposes the steps to be taken for crisis situations, such as event shut down due to severe weather, fire, active hostile attack, or for a missing person, medical emergency or threat of violence. Event producers are also responsible for providing an evacuation plan, including a script for the evacuation announcement and the means to how the evacuation plan and locations will be communicated to event attendees. The event producer’s proposed plan will be evaluated and formalized with the Emergency Management Coordinator in the City Manager’s office.
Trash
Event producers cannot leave any trash at any event site outside of the permanent trash receptacles and may be required to secure additional containers, dumpsters, or services from Athens at a cost borne by the event producer.
Accessibility Plan
It is the event producer’s responsibility to comply with all City, County, State and Federal disability access requirements applicable to the event, including the American with Disabilities Act (ADA). All indoor and outdoor sites, activities and programs must be accessible to persons with disabilities.
Amplified Sound
Event producers are required to obtain an Amplified Sound Permit if the event intends to use a loudspeaker or sound amplifying equipment for the purpose of giving instructions, directions, lectures, or transmitting music. The Chief of Police will consider the following in the issuance of Amplified Sound Permits:
• The volume and intensity of the noise;
• Whether the noise is prolonged and continuous;
• How the noise contrasts with the ambient noise level; • The proximity of the noise source to residential and commercial uses; • The time of day; and
• The anticipated duration of the noise.
Speakers must be facing westward (towards the ocean) at all times.
Food, Beverage, or Merchandise Sales
In accordance with HBMC Section 12.20.300, the sale of food, non-alcoholic beverages, or branded merchandise from the event producer on the beach is allowed for events approved through the Special Events Permit Program. The sale of these items from any vendor other than the event producer, or any other commodity, merchandise, wares, products, or service on the beach is not allowed. Event producers wishing to sell within these guidelines would be responsible for obtaining a business license from the City, and for obtaining any applicable food or beverage permits through the County of Los Angeles Department of Public Health.
Requests for alcohol on the beach will not be considered.
For events not on the beach, the sale of food, non-alcoholic beverages, alcoholic beverages, or merchandise may be considered through the Special Events Permit Program. The event producer would be responsible for ensuring any vendors associated with its event has a current business license with the City and for obtaining any applicable food or beverage permits through the County of Los Angeles Department of Public Health. If the sale of alcohol is approved through the Special Event Permit Program, the event producer must secure the appropriate license from the State of California Department of Alcohol Beverage Control (ABC). The City may place restrictions on the way in which alcohol is managed at a proposed event and/or a requirement of security officers and/or assigning City staff to monitor the cost of such services shall be borne by the event producer.
Security
City staff or law enforcement may deem a special event warrants the presence of one or more Police Officers or security personnel and the cost of such services shall be borne by the event producer. Security personnel must be licensed, in uniform and are subject to approval by the City.
Insurance
At least ten (10) days prior to the event, event producers will provide the City with a certificate of insurance providing liability insurance with the following requirements:
Event producer agrees to furnish the City of Hermosa Beach evidence of comprehensive general liability insurance in the form of a certificate naming "the City of Hermosa Beach, its officers, agents, volunteers, and employees as additional insureds." This exact verbiage is required. Event producer shall notify the City at least thirty (30) days prior to the termination, reduction, cancellation, suspension, modification, or expiration of the policy. Notwithstanding the foregoing, Event producer shall maintain insurance coverage meeting the standards outlined in this Section at all times during the term of the activity or activities for which the Event producer submitted its application, as reflected in and permitted by this Agreement. All certificates are subject to approval of the City’s Risk Manager.
Coverage shall be at least as broad as Insurance Services Form CG 00 01 covering commercial general liability on an "occurrence" basis, including property damage, bodily injury, death, and personal and advertising injury with limits no less than two million dollars ($2,000,000) per occurrence. If a general aggregate limit applies, either the general aggregate limit shall apply separately to this Agreement, or the general aggregate limit shall be twice the required occurrence limit. The City reserves the right to request greater or lesser amounts of insurance coverage.
If the use includes athletic activities, shall provide evidence of that the commercial general liability insurance includes coverage for injuries to athletic participants and participant accident insurance.
If the Event producer maintains broader coverage and/or higher limits than the minimums shown above, the City requires and shall be entitled to the broader coverage and/or the higher limits maintained. Any available insurance proceeds in excess of the specified minimum limits of insurance and coverage shall be available to the City.
Event Day Expectations
In order to immediately address any issues or changes that may arise during the course of an event, producers are responsible for:
• Providing contact information for an event representative that City staff may reach at any time during the event.
o The assigned event representative must be on-site and may not actively participate in the event.
• Maintaining copies of all applicable Special Event Permits and any other permits issued by the City onsite during the event.
Compliance
Applicable Codes + Regulations
The City of Hermosa Beach Municipal Code governs the approval, review, and enforcement of events. The Special Events Policy Guide must be strictly adhered to and all pertinent City Ordinances shall be enforced. The sections of the Hermosa Beach Municipal Code relevant to events include, but are not limited to:
Title 8 – Health and Safety
8.24 Noise Control
8.64 Ban on Polystyrene Food Service Ware
Title 10 – Vehicles and Traffic
10.28 Loading and Unloading
10.32 Stopping, Standing and Parking
Title 12 Street, Sidewalks and Public Places
12.20 Beach and Strand Regulations
12.28 Parks, Playgrounds and Other Public Areas
12.30 Special Events on Public Property
Environmental Requirements
Events in Hermosa Beach are expected to implement the following measures to reduce impacts and costs to the environment, the city, and the community.
MEASURE
Recycling and Waste Reduction
1. Reduce waste and single-use items
No single-use paper, plastics, packaging, and décor items Reduce size/bulk of plates, containers, cups
Use products with high recycled content
No sale or give-away of single-use plastic drinking water bottles.
At 'beer or drink gardens' use recycled or compostable cups Recycle fry-grease for bio-diesel fuels
Limit and reduce size of handouts, flyers and giveaways
2. Recycling containers:
Place well-marked recycle containers adjacent to every trash container Provide onsite 'monitors' directing people to recycling at prime locations or provide secondary trash sorters
3. Staging
Recycle or reuse event construction materials
Use ‘no emission/no VOC’ paints/sealants
4. Transportation
No-idling policy for all vehicles
Sponsor free shuttle or low-cost bus passes
Use electric, hydrogen, hybrid or CNG vehicles
4. Energy
Use energy-efficient lighting
Turn lighting and devices off when not in use
Turn off generators when not in use for significant period Use alternative energy (solar, wind, fuel cell) to supply some power Use alternative fuel generators (CNG, fuel cell, biodiesel)
5. Marine environment
No hosing of surfaces
Full containment of all wastes
Full containment of all six-pack plastic rings. Cut rings prior to disposal
6. Education
Event and vendors must have waste and recycling a prominent theme Ensure vendors and service providers with green measures Report on compliance with above applicable measures
Applicable Fees
All events are subject to an application fee, daily category fees, and additional fees established by resolution of the City Council and any additional costs incurred by the City on behalf of the event. Payment of event fees is due upon receipt. The Community Resources Department has the discretion to revoke a permit if all applicable fees are not paid in a timely manner. Special Event Permit fees are subject to change. Additional fees may apply due to required staffing and/or services from the City of Hermosa Beach’s Community Development Department, Police Department, Public Works Department and/or the Los Angeles County Fire Department.
Current Fee Schedule
Event Categories Fee
Category I
Participant plus spectator crowd less than 500 per event day.
Non-profit: $2 per registrant
and roster of participants
due to City
Commercial: 70/30
split of proceeds
and roster of participants
due to City
Category II
Participant plus spectator crowd more than 500 but less than 3,000 per event day;
• Impacts public areas for no longer than one day including set-up and tear-down; and
• Is conducted in the off-season (not between Memorial Day and Labor Day) and not on any holiday.
$3,362 per event day
Category III
Participant plus spectator crowd more than 500 but less than 3,000 per event day;
• Impacts public areas for one or more days including set-up and tear-down; and
• Is conducted in the Peak Season (between Memorial Day and Labor Day) or on any holiday; or
Participant plus spectator crowd more than 3,000 but less than 5,000 per event day.
$3,700 per event day
Category IV
Participant plus Spectator crowd exceeds 5,000 per event day. $6,727 per event day Additional Fees Fees
Commercial Application Fee - non-refundable $1,057
Non-Profit Application Fee - non-refundable $704
Pass-Thru Application Fee - non-refundable $353
Amplified Sound Permit $207
Additional Fees Cont’d Fees
Pier Plaza Use Fee $14,081 per event day
Event Co-sponsor* $356 per sponsor
Event Setup/Teardown $319 per location, per day
Community Resources Staff $423 per day
Parking Space Fee Fees vary based on parking location
*The Event Co-sponsor fee is charged for each organization listed as a presenting sponsor of the event on any or all marketing materials for the event.
Damage Deposit
Monetary deposits, bonds and other security may be necessary to guarantee performance of all required conditions, clean-up and repair of any City property or facilities damaged as a result of the event. Events may be required to submit a deposit to cover any potential damage to City facilities. All or a portion of the deposit may be refunded upon post event inspection. Events will be billed for the costs to repair or replace any City property damaged as a result of the event if the damage exceeds the deposit provided.
Refund/Cancellation Policy
Once a permit is approved and issued, daily category fees or additional fees may be refunded when written notice is given to the Community Resources Department at least two weeks prior to the event date.
Fee Waiver Grants
To support qualified organizations that have received approval to hold their event, the City provides event fee waiver grant opportunities to assist in its success by relieving the financial burden associated with the cost of the City’s event fees. Events and organizations that qualify for a long-term agreement or in contract are not bound to the terms of this policy. The annual award limit of fee waiver grants is approved by the City Council each fall for the upcoming calendar year. Grants will be awarded up to a maximum of $2,500 per event or a 50% reduction of indirect City event fees, whichever is the lesser amount. Fee waiver grants may only be used toward indirect costs charged by the City; direct costs are not eligible for and organizations are required to pay those in full. The minimum amount of a requested fee waiver grant must total at least $250.
Eligibility
In order to be eligible to apply for a fee waiver grant, the event must be a returning event to the City. Fee waiver grants will not be considered for new events or events taking place during the Peak Season (between Memorial Day and Labor Day). Following approval of an event, a completed Special Event Fee Waiver Grant Application is required to be submitted to the Community Resources Department at least 60 days prior to the event. The request will be reviewed by the Parks, Recreation, and Community Resources Advisory Commission at one of its regularly scheduled meetings for consideration of approval.
Event producers will be requested to demonstrate the following:
• A financial need or other economic justification to be considered for a fee waiver grant; • A positive community benefit through the organization or its event by meeting at least two of the following criteria:
• The organization and/or event serves, involves, and/or promotes Hermosa Beach, its residents, schools, and/or businesses;
• The organization and/or event can demonstrate broad community support and sponsorship; • The event appeals to a wide segment of community members; • The organization and/or event enhances the quality of life to the Hermosa Beach community; offering recreational, cultural, social, and or and/or educational activities of interest to the community;
• The organization can demonstrate a commitment to supporting the City’s active and healthy lifestyle as a result of the event; and/or
• The organization/and or event addresses an unmet community need. • A positive economic impact as a result of the event by providing the following information:
• If the event is consecutive days, data indicating the total number of participants that utilize overnight lodging in the City of Hermosa Beach; and
• Data indicating the participants spending in Hermosa Beach during the duration of the event at any of the businesses in the City of Hermosa Beach.
Additionally, event producers must be able to fully fund their event should they not receive a fee waiver grant and may not be dependent on the fee waiver grant to determine their ability to hold the event.
Events specifically prohibited from receiving a fee waiver grant include those events that:
• Promote, advocate, or advance a political message or belief. • Projects or organizations who have unsatisfactorily fulfilled its obligations from previous fee waiver grants.
Obligations
Organizations approved for a fee waiver grant will be required to complete the following:
• Include that the event “is brought to you with support from the City of Hermosa Beach” on all marketing materials. The City requests this exact verbiage be used. o A copy of event marketing materials with this exact verbiage must be provided to the City prior to the City’s issuance of the Special Events Permit.
• A formal presentation to the Parks, Recreation and Community Resources Advisory Parks, Recreation, and Community Resources Advisory Commission at one of its regular meetings no more than 60-days following the event. The presentation shall include discussion of:
o Number of attendees.
o Beneficiary of funds raised by the event (if applicable). o Overview of event budget and financial outlook.
o Overview of the community benefit and/or positive economic impact to the City of Hermosa Beach.
Disqualification
Failure to complete these requirements in accordance with this policy shall automatically disqualify the organization from submitting a future request to receive a fee waiver grant for the remainder of the current calendar year plus one additional calendar year.
If any information submitted as part of the Special Event Fee Waiver Grant is found to be fraudulent, event approvals already granted for the remainder of the calendar year will be automatically revoked. While the organization will be permitted to reapply for approval of event(s) in the following calendar year, it will no longer be eligible to apply for a fee waiver grant.
Long-term Agreements
The City of Hermosa Beach recognizes the value in hosting a variety of beloved community events that help create a balanced and enjoyable events calendar for its residents. To support and develop a long-term approach to the scheduling of events, eligible events can qualify for a long-term agreement (LTA) with the City.
Eligibility
In order for an organization to be eligible for consideration of a long-term agreement, the event(s) must meet at least three of the following:
• The event(s) must qualify as an Impact Level II or III (per the Impact Worksheet), and at least one of the following:
o Have a combined estimated total of 5,000 people in attendance; or o The event must be at least two (2) consecutive days (including setup and teardown). • Have held its event in Hermosa Beach for at least three consecutive years • The event must be produced by an organization that serves, involves, and/or promotes Hermosa Beach’s coastal lifestyle, its residents, schools, and/or businesses; and • The organization or event producer must be able to demonstrate how its programs (outside of those provided at the event) provide a positive impact to the City including enhancements to quality of life to the Hermosa Beach community; or the offering of recreational, cultural, social, and/or educational activities of interest to the community.
• The event can demonstrate:
o A community benefit; or
o A positive economic impact as a result of the event.
Event producers will be requested to demonstrate a positive community benefit through the organization or its event by meeting at least two of the following criteria:
• The organization and/or event serves, involves, and/or promotes Hermosa Beach, its residents, schools, and/or businesses;
• The organization and/or event can demonstrate broad community support and sponsorship; • The event appeals to a wide segment of community members; • The organization and/or event enhances the quality of life to the Hermosa Beach community; offering recreational, cultural, social, and or and/or educational activities of interest to the community;
• The organization can demonstrate a commitment to supporting the City’s active and healthy lifestyle as a result of the event; and/or
• The organization/and or event addresses an unmet community need.
Event producers will be requested to demonstrate a positive economic impact as a result of the event by providing the following information:
• If the event is consecutive days, data indicating the total number of participants that utilize overnight lodging in the City of Hermosa Beach; and
• Data indicating the participants spending in Hermosa Beach during the duration of the event at any of the businesses in the City of Hermosa Beach.
Upon request of an organization whose event does not satisfy one or more of the above eligibility criteria, the City Council may authorize such organization to apply for an LTA where its event provides a demonstrable or differentiated benefit to the community or a service that the City would otherwise be unable to provide.
Term Limits
LTA’s shall be for no less than two (2) years but shall not exceed a maximum of three (3) years unless otherwise determined by the City Council.
Procedures
The following steps are required to guide the development and implementation of an LTA:
1. Submittal of an LTA Application and corresponding letter to the Community Resources Department demonstrating how the organization meets the criteria.
2. Review and recommendation for City Council approval by the Parks, Recreation and Community Resources Advisory Commission.
3. Review and approval by the City Council to begin LTA negotiations with City staff.
4. LTA negotiations and development.
5. Presentation of the final LTA to the City Council for approval.
Obligations
Organizations whose event(s) are approved through an LTA are required to provide a formal presentation to the Parks, Recreation, and Community Resources Advisory Commission at one of its regular monthly meetings no more than 60 days prior and 60 days following its event(s). The pre-event presentation shall include a general event overview including anticipated number of attendees; an overview of the event footprint and individualized setup; and its anticipated impact(s) to the community, etc. The post-event presentation shall include a general overview including the actual number of attendees; actual impact(s) to the community; and any event struggles and successes.
Attachment 3: Fees Waived: Long-Term Agreements and Chamber Events Agreement Long-Term Agreements
Organization Event Fees Waiver in 2024
Amateur Athletic Union
(AAU)
AAU Hermosa Beach
Championships
Direct Costs: $685 (Annual Application Fee)
Indirect Costs: N/A
Mychal’s Learning Place California Great Santa
Stroll
Direct Costs: $685 (Annual Application Fee)
Indirect Costs: $13,697
Great Autos of Yesteryear Classic Car Show Direct Costs: $685 (Annual Application Fee) Indirect Costs: $13,697
The Jewish Community
Center
Chanukah Community
Celebration
Direct Costs: $685 (Annual Application Fee)
Indirect Costs: $13,697
Epic Days Foundation INC. Epic Days Direct Costs: $685 (Annual Application Fee) Indirect Costs: N/A
Fine Arts Group of Hermosa
Beach
Fine Arts Festival Direct Costs: $685 (Annual Application Fee) Indirect Costs: $11,107
Hermosa Beach Education
Foundation
Hearts of Hermosa Direct Costs: $685 (Annual Application Fee) Indirect Costs: $4,219
International Surf Festival International Surf
Festival
Direct Costs: $685 (Annual Application Fee)
Indirect Costs: $11,727
Junior Volleyball Association
(JVA) // Beach Volleyball
Clubs of America (BVCA)
JVA/BVCA Hermosa
Beach National
Championships
Direct Costs: $685 (Annual Application Fee)
Indirect Costs: N/A
Friends of the Parks Pets in the Park &
Pumpkins in the Park
Direct Costs: $1,370
(Annual Application Fee X2)
Indirect Costs: N/A
Friends of the Parks Movies at the Beach Direct Costs: $685 (Annual Application Fee) Indirect Costs: $3,270
Shakespeare by the Sea Shakespeare by the Sea Direct Costs: $886 (Annual Application Fee & Amplified Sound Permit)
Indirect Costs: N/A
Sketchers Foundation Skechers Pier to Pier
Friendship Walk
Direct Costs: $685 (Annual Application Fee)
Indirect Costs: N/A
Spyder Surf Shops Spyder Surf Fest Direct Costs: $685 (Annual Application Fee) Indirect Costs: $13,697
MESP Inc. Triathlon Direct Costs: $685 (Annual Application Fee) Indirect Costs: $13,697
Total Fees Waived: Direct Costs: $11,161
Indirect Costs: $98,808
Total Fees Waived: $109,969
Attachment 3: Fees Waived: Long-Term Agreements and Chamber Events Agreement Chamber Events Agreement
(City served as leading Sponsor)
Event Fees Waived in 2024
Sidewalk Sales Direct Costs: $685 (Annual Application Fee) Indirect Costs: N/A
St. Patrick’s Day Parade Direct Costs: $3,100
(Annual Application Fee, Public Works Services & 50% Parking Discount)
Indirect Costs: $20,241
Memorial Day Fiesta Hermosa Direct Costs: $27,075.25
(Annual Application Fee & 50% Parking Discount)
Indirect Costs: $61,653
Locale 90254 Direct Costs: $685 (Annual Application Fee) Indirect Costs: $35,212
Hermosa for the Holidays Direct Costs: $1,200
(Annual Application Fee & 50% Parking Discount)
Indirect Costs: $34,592
Total Fees Waived: Total Direct Costs: $32,745.25
Total Indirect Costs: $151,698
Total Fees Waived: $184,443.25
Attachment 2: Awarded Fee Waiver Grants from April 2021 through 2024 April – December 2021
Organization Event Fee Waiver Grant
Amount
The Alzheimer’s Association Walk to End Alzheimer’s $2,500 Mychal’s Learning Place California Great Santa Stroll $2,500 The Skechers Foundation Skechers Pier to Pier
Friendship Walk
$1,976.50
Total Fee Waiver Grants: $6,976.50
2022
Organization Event Fee Waiver Grant
Amount
Mychal’s Learning Place California Great Santa Stroll $2,500 Claire’s Place Foundation, Inc. Glow Ride for
Cystic Fibrosis
$927.50
Hermosa View Vista Valley
Parent Teacher Organization
(HVPTO)
Dolphin Dash $1,740
Indivisible Arts State of the Art $300
Our Lady of Guadalupe
Church
Easter Sunrise Mass $1,740
USAV U19 World Championship
Trials and World University
Championship Trials
$170
Skechers Foundation Skechers Pier to Pier
Friendship Walk
$2,500
Total Fee Waiver Grants: $9,877.50
2023
Organization Event Fee Waiver Grant
Amount
Hermosa View Vista Valley
Parent Teacher Organization
(HVPTO)
Dolphin Dash $1,609
Mychal’s Learning Place California Great Santa Stroll $2,500 Our Lady of Guadalupe Church Easter Sunrise Mass $1,470 2023
Organization Event Fee Waiver Grant
Amount
Hermosa View Vista Valley
Parent Teacher Organization
(HVPTO)
Dolphin Dash $1,609
Mychal’s Learning Place California Great Santa Stroll $2,500 Our Lady of Guadalupe Church Easter Sunrise Mass $1,470 Total Fee Waiver Grants: $5,579
2024
Organization Event Fee Waiver Grant
Amount
Indivisible Arts State of the Art $667.50
Giving Purpose Organization You Are Enough 5K $1,840
Our Lady of Guadalupe
Church
Easter Sunrise Mass $1,584.50
Claire’s Place Foundation Glow Ride for
Cystic Fibrosis
$367.50
Total Fee Waiver Grants: $4,459.50
City of Hermosa Beach | Page 1 of 4
Meeting Date: January 14, 2025
Staff Report No. 25-CR-009
Honorable Mayor and Members of the Hermosa Beach City Council
EXPANSION OF THE SCOPE OF AN EXISTING CITY COUNCIL SUBCOMMITTEE
TO CONSIDER RENAMING THE ACCESSIBLE PLAYGROUND AT SOUTH PARK IN
HONOR OF CASEY ROHRER
CEQA: Designating the Greenbelt Pedestrian Trail Renaming Subcommittee to evaluate renaming the accessible playground at South Park in honor of a resident would not be a project under the California Environmental Quality Act (CEQA). (Community Resources Director Lisa Nichols)
Recommended Action:
Staff recommends City Council designate the Greenbelt Pedestrian Trail Renaming Subcommittee to evaluate the proposed renaming of the accessible playground at South Park in honor of the late Hermosa Beach resident Casey Rohrer.
Executive Summary:
At its October 22, 2024 meeting, Councilmember Massey, supported by Councilmember Detoy, Mayor Pro Tem Saemann, and Mayor Francois, requested staff prepare an agenda item assigning the Greenbelt Pedestrian Trail Renaming Subcommittee to also evaluate renaming the accessible playground at South Park in honor of Casey Rohrer. This report proposes that the designated subcommittee undertake this evaluation in accordance with the City’s Municipal Naming, Monument, and Sponsorship Policy (Municipal Naming Policy).
Background:
The City’s Municipal Naming Policy (Attachment 1) outlines the criteria and process for naming public facilities and outdoor spaces. At the July 9, 2024 City Council meeting, Councilmember Detoy, supported by Councilmembers Massey and Seamann, requested staff return with an agenda item to consider reestablishing the City assets naming subcommittee to evaluate renaming the Greenbelt Pedestrian Trail to honor accessibility advocates.
At its August 13, 2024 meeting, Council formed the Greenbelt Pedestrian Trail Renaming Subcommittee (Subcommittee), appointing Mayor Pro Tem Seamann and Councilmember Detoy to the Subcommittee. The Council also directed the Parks, Recreation, and Community Resources Advisory Commission (Commission) to select two
City of Hermosa Beach | Page 2 of 4
Commissioners to work collectively with the Council Subcommittee. At its September 3, 2024 meeting, the Commission selected Commissioners Ellman and Horowitz to serve on the Subcommittee.
At its October 22, 2024 meeting, Councilmember Massey, supported by Councilmember Detoy, Mayor Pro Tem Saemann, and Mayor Francois, requested staff return with an agenda item to expand the Subcommittee’s scope to include evaluating renaming the accessible playground at South Park in honor of Casey Rohrer.
Past Council and Commission Actions
Meeting Date Description
July 9, 2024 Councilmember Detoy requested, supported by Councilmembers Massey and Seamann, directing staff to
return with an agenda item to create a subcommittee to
consider renaming the Greenbelt Pedestrian Trail after
Hermosa Beach residents that served as strong advocates of the project.
August 13, 2024 Council selected Mayor Pro Tem Seamann and Councilmember Detoy to serve on the Greenbelt Pedestrian Trail Renaming Subcommittee and directed the Parks
Commission to select two Commissioners to work
collectively with the Council Subcommittee.
September 3, 2024 Commission selected Commissioners Ellman and Horowitz to serve on the Greenbelt Pedestrian Trail Renaming
Subcommittee.
October 22, 2024
Councilmember Massey requested, supported by
Councilmember Detoy, Mayor Tem Francois, and Mayor
Francois, directing staff to return with an agenda item to expand the Subcommittee’s scope to include renaming the play area at South Park after Hermosa Beach resident
Casey Rohrer.
Discussion:
In accordance with the City’s Municipal Naming Policy, City Council shall now consider designating the Greenbelt Pedestrian Trail Renaming Subcommittee to analyze and provide a recommendation regarding the renaming of the South Park in honor of Casey Rohrer.
Casey Rohrer, a Hermosa Beach resident with cerebral palsy, was as an inspiration for the 2017 South Park renovation, which included a universally accessible playground. His mother, Beth Rohrer, served alongside a group of volunteers advocating for the park transformation to increase accessibility in the City.
City of Hermosa Beach | Page 3 of 4
The Subcommittee would convene to evaluate the proposed renaming, in alignment with its temporary and advisory role. While not a formal Brown Act body, the Subcommittee may actively engage the community by soliciting and incorporating input into its deliberations. Upon completing its deliberations, the Subcommittee would present its analysis and recommendations to the Commission, followed by a formal evaluation and decision by the City Council. Upon fulfilling its purpose, the subcommittee would disband.
Environmental Review:
Pursuant to CEQA Guidelines section 15378(b)(2), the creation of an ad hoc subcommittee to consider renaming of a playground at South Park is not a “project” under the California Environmental Quality Act. This type of ongoing administrative activity how no potential to result in either a direct physical change in the environment, or a reasonably foreseeable indirect physical change in the environment.
General Plan Consistency:
This report and associated recommendation have been evaluated for their consistency with the City’s General Plan. Relevant Policies are listed below:
Governance Element
Goal 1. A high degree of transparency and integrity in the decision-making process.
Policy:
1.6 Long-term considerations. Prioritize decisions that provide long-term community benefit and discourage decisions that provide short-term community benefit but reduce long-term opportunities.
Goal 2. The community is active and engaged in decision-making processes.
Policy:
2.6 Responsive to community needs. Continue to be responsive to community inquiries, providing public information and recording feedback from community interactions.
Mobility Element
Goal 3. Public rights-of-way supporting a multimodal and people-oriented transportation system that provides diversity and flexibility on how users choose to be mobile.
Policies:
3.1 Enhance public rights-of-way. Where right-of-way clearance allows, enhance public rights-of-way to improve connectivity for pedestrians, bicyclists, disabled persons, and public transit stops.
3.2 Complete pedestrian network. Prioritize investment in designated priority sidewalks to ensure a complete network of sidewalks and pedestrian-friendly
City of Hermosa Beach | Page 4 of 4
amenities that enhances pedestrian safety, access opportunities and connectivity to destinations.
3.10 Require ADA standards. Require that all public rights-of-way be designed per Americans with Disabilities Act (ADA) standards by incorporating crosswalks, curb ramps, pedestrian signals, and other components to provide ease of access for disabled persons.
Parks + Open Space Element
Goal 1. First class, well maintained, and safe recreational facilities, parks, and open spaces.
Policies:
1.4 Low-maintenance design. Promote environmentally sustainable and low maintenance design principles in the renovation, addition, or maintenance of parks and recreation facilities.
1.5 Evaluate community needs. Conduct a periodic review of community park needs and interests to inform maintenance and investment priorities.
Goal 4. Direct and accessible routes and connections to parks, recreational facilities, and open space are provided.
Policy:
4.4 ADA accessible park access. Install ADA and universally accessible amenities and equipment so that all parks, beach, and trail networks are accessible to all persons.
Fiscal Impact:
There is no immediate fiscal impact associated with expanding the scope of the Greenbelt Pedestrian Trail Renaming Subcommittee. The fiscal impact of renaming the accessible playground at South Park would depend on the scope of implementation, determined through the evaluation process. Each request considered through the Municipal Naming Policy has unique elements and requires different levels of City support.
Attachment:
Municipal Naming, Monument, and Sponsorship Policy Guide Respectfully Submitted by: Lisa Nichols, Community Resources Director Noted for Fiscal Impact: Brandon Walker, Administrative Services Director Legal Review: Patrick Donegan, City Attorney
Reviewed By: Angela Crespi, Deputy City Manager
Approved: Suja Lowenthal, City Manager
City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, CA 90254
(310) 318-0239
MUNICIPAL NAMING,
MONUMENT AND SPONSORSHIP
POLICY GUIDE
PUBLIC FACILITIES + OUTDOOR SPACES
MONUMENTS, STATUES + PUBLIC ART
EVENT + ACTIVITY SPONSORSHIP
TABLE OF CONTENTS
Purpose .......................................................................................................................... 1 General Information ..................................................................................................... 1 Definitions ................................................................................................................... 1 Naming of Public Facilities + Outdoor Space ............................................................ 3 Purpose ..................................................................................................................................3 Guiding Principles..................................................................................................................4 Guidelines..............................................................................................................................4 Review Procedure.................................................................................................................5 Qualifying Names and Criteria.............................................................................................6 Renaming ..............................................................................................................................6 Monuments, Statues + Public Art................................................................................. 7 Purpose ..................................................................................................................................7 Guiding Principles..................................................................................................................7 Guidelines..............................................................................................................................8 Review Procedure.................................................................................................................9 Signage........................................................................................................................ 10 Municipal Naming, Monument and Sponsorship Quick Glance........................... 11
1 PURPOSE
The purpose of this policy is to establish criteria and formal procedures for consideration of the naming of public facilities and outdoor space; the placement of Monuments or Statues, public art, and memorial park benches; and event and activity Sponsorships for the purpose of recognizing individuals, groups or organization that have made a significant contribution to the City of Hermosa Beach. This policy shall guide the City Council in its approval of these recognition opportunities to ensure a thorough and formal review of each request.
This policy outlines criteria, conditions and procedures in order to maintain integrity, encourage philanthropic giving while acknowledging public investments, and to safeguard against unwanted commercialization of City Assets. Consideration will include the specific name(s) of public facilities and outdoor space; the specific placement of Statues and/or Monuments on Cityowned land; Sponsorship opportunities; and the duration of each of these relationships.
GENERAL INFORMATION
Definitions
The following definitions will apply for the purpose of this policy:
City Assets: Tangible or intangible items of value that are owned or created by the City including but not limited to both City facilities and City-owned land.
City Facility (included in City Assets): Any part of real property or structure owned by the City including, but not limited to parks, libraries, Recreational Facilities buildings, parking facilities, interior or ancillary features that are a part of, or within, a larger facility and other City facilities.
Civic Organizations: any local service club or association not organized for profit but operated exclusively for education or charitable purposes.
Commission: Commission as defined by the Hermosa Beach Municipal Code Chapters 2.28; 2.32; 2.76 and 2.80.
2 Donation or Gift: A monetary (cash) contribution, endowments, personal property, real property, financial securities, equipment, in-kind goods or services, or any other City Asset that the City has accepted and for which the Donor has not received any goods or services in return.
Donor: A person or other legal entity that proposes or provides a Donation to the City.
Funding: Financial or in-kind resource to provide Funding that might result in Naming or Renaming.
Naming: The selection and approval by the city for the initial Naming of a City Asset within the public right of way.
Monument or Statue: a structure erected to commemorate a famous or notable person or event.
Renaming: The selection and approval by the City for a new name of an existing City Asset.
Sign Ordinance: The City’s sign regulations contained in the Hermosa Beach Municipal Code Chapter 17.50.
Sponsorship: A contractual arrangement for a defined period of time where a third party provides goods, services or financial contribution in return for access to the commercial/marketing potential associated with rights to be publicly denoted as being a sponsor of a city service, program, event, activity or sub-component of a City Asset and/or rights for the inclusion and public display of the third party’s name as part of the name of a city service, program, event, activity or sub-component of a City Asset.
3 NAMING OF PUBLIC FACILITIES + OUTDOOR SPACE
Purpose
To establish formal policies as a guide to the City Council in considering appropriate names for city-owned land, buildings, and facilities (City Asset); whether, and under what circumstances, such land, building, and facilities should be named or renamed in honor of an individual; and the duration of Naming rights of City-owned land, buildings, and facilities.
This policy is in place to ensure the following:
• The Naming of public facilities and outdoor space enhances a sense of community within the city.
• Parks and recreational areas are easily identified and located. • Names given are consistent with the values and characteristics of the City of Hermosa Beach.
• Assure the quality of the title/name, so that it will serve the purpose of the city in a permanent manner.
• Encourage public participation and input in order to fully represent the best interest of the area affected; and
• Encourage and recognize the dedication of lands, or Donations by individuals or groups.
4 Guiding Principles
In considering proposals for the Naming or Renaming of a city-owned public facility or outdoor space, the city will consider whether the proposed name will:
• Engender a strong positive image consistent with the city’s goals and values;
• Be appropriate relative to the City Asset’s location and/or history; • Have historical, cultural, or social significance for future generations; • Commemorate places, people, or events that are of continued importance to the city, community, region, or state;
• Have symbolic value that transcends its ordinary meaning or use and enhances the character and identity of the City Asset;
• Names that have recognizable geographic, topographic, or historical significance associated with Hermosa Beach. In assessing this type of name, the City Council will take into consideration the recommendations from different bodies such as the Planning Commission or the Hermosa Beach Historical Society.
• Have broad public support; and
• Not result in the excessive commercialization of the City Asset.
Guidelines
The City Council will consider requests for the Naming of public facilities and outdoor space whether submitted by City Council members, city staff, city agencies, Civic Organizations, or by members of the community.
City-owned land, buildings and facilities may be named in honor of persons who have served the nation, the State of California and/or the City of Hermosa Beach in an exceptional and distinguished manner; and where such action is warranted by a contribution or service which is deemed to be of major significance. In assessing this honor, the City Council will take into consideration the recommendations from different bodies such as the applicable City Commission(s) or local interest groups.
City-owned land, buildings and facilities may be named after individuals or families who have donated the land or funds for a capital project, particularly if such Naming is set forth as a condition of the Donation. Additionally, the City Council may approve the Naming of city-owned land, buildings or facilities based on an organization or individual’s monetary contribution to the city for that purpose. The funds from that contribution may be used for any purpose deemed appropriate by the City Council unless there is a specified use as a condition of
5 the contribution. The duration of the name is on a case-by-case basis at the discretion of the City Council unless otherwise set forth as a condition of the contribution approved by the Council.
The names of city-owned land, buildings and facilities shall not normally be named in honor of individuals when they have previously been named for another individual. However, if the Council deems it appropriate, they may vary from the guideline on a case-by-case basis.
When appropriate, parks, trails and facilities can be named after predominant geographical or physical features of the land. These may include natural features or man-made features. Different sections of public facilities and outdoor space may carry names that differ from that of the overall park or facility. This may include the Naming of individual items in a park or facility such as a meeting room.
However, the guidelines outlined in this guide shall still apply in the selection and adoption of the name.
Review Procedure
Consideration of requests for the Naming of public facilities and outdoor space will include the following:
1. Submittal Request. Letter requests for Naming of City-owned land, buildings and facilities shall be filed with the City Clerk. Letters shall include clear justification for the request including qualifying information, as outlined below.
2. Sub-committee Review. Upon review by the City Manager and if the request warrants further investigation, it will be presented to the City Council to consider designating a sub-committee consisting of two (2) City Council Members to provide a detailed analysis and recommendation. The Council may also direct any applicable Commission to also create a subcommittee to further assist in the review.
3. Sub-committee(s) Recommendation. The sub-committee(s) will present their recommendations to the applicable body followed by the City Council for a formal review. If the Sub-committee recommends approval, it will also provide a written statement to be preserved as to who the individual is/was and why the naming is taking place.
6 4. City Council Review. The City Council will make its determination as to the Naming or Renaming of City-owned land, buildings, and facilities at regularly scheduled meetings. The decision of the City Council will be final. a. In the case the request is denied by the Council, no further action is taken.
b. If the request is approved, staff will begin implementing the Naming of the public facility or outdoor space through execution of a formal agreement.
Qualifying Names and Criteria
The review and selection of names will follow an extensive and exhaustive review of several factors. The following will be considered as part of this review:
• Geographical location of the facility or outdoor space including descriptive names.
• An outstanding feature of the area (i.e. hill, vegetation). • Commonly recognized subjects of historical significance such as an event, person, group, culture, or place.
• A person or group who significantly contributed to the acquisition or development of the park/facility.
• An individual who provided an exceptional service in the interest of the park system as a whole or for the community as a whole. • A person whose contribution or significant Gift is of a most extraordinary nature.
• Parks and facilities that are donated to the city can be named by deed restriction by the Donor.
Additionally, Naming may be considered based on the provision of significant Funding that underwrites the cost of renovation or construction of city property.
Financial underwriting shall be broadly defined as substantial monetary contributions that enable the City to acquire, maintain, and/or improve City Assets. This may include monetary Gifts and/or grants that leverage federal, state and local Funding for such projects or complete Donation of land.
Renaming
The intent of Naming a public facility or outdoor space is intended for permanent recognition. Therefore, the Renaming of parks and facilities is strongly discouraged. Requests for the Renaming or removal of the name of an already named public facility or outdoor space will be subject to the most careful examination so as not to diminish the original justification for the name or discount the value of the prior contributors. Notwithstanding the preceding language, and
7 unless restricted by an agreement with a Donor, City Council has complete discretion to remove a name or rename a property
MONUMENTS, STATUES + PUBLIC ART
Purpose
To establish formal policies as a guide to the City
Council in considering the placement of a
Monument, Statue or public art on city-owned
land including city facilities and outdoor spaces;
whether and under what circumstances a
desired location would be best suited for the
placement of a Statue, Monument and/or
public art in honor of an individual or family; and
the duration of this placement of a Statue,
Monument and/or public art.
Memorial park benches are not included as part of this policy. These are administered by the Public Works Department and should be contacted directly for further details. The Community Development Department oversees placement of Monuments, Statues and public art on private property.
Guiding Principles
In considering proposals for the placement of a Monument, Statue or public art on city-owned land including City facilities and outdoor spaces, the city will evaluate whether the Monument or public art piece:
• Engenders a strong positive image consistent with the city’s goals and values;
8 • Have historical, cultural, or social significance for future generations; • Commemorate places, people, or events that are of continued importance to the city, community, region, state, or nation; • Have symbolic value that transcends its ordinary meaning or use and enhances the character and identity of the City Asset;
• The location of the Monument, Statue or public art piece is significant in some measurable way to the individual or image depicted; • The individual or image depicted in the art piece have recognizable geographic, topographic, or historical significance associated with Hermosa Beach. In assessing this type of name, the City Council will take into consideration the recommendations from different bodies such as the Planning Commission or the Hermosa Beach Historical Society. • Have broad public support; and
• Not result in the excessive commercialization of the City Asset.
Guidelines
The City Council will consider placement of Statues, Monuments or public art whether submitted by City Council members, city staff, city agencies, Civic Organizations, or by members of the community.
Placement of a Statue, Monument or public art should have recognizable geographic, topographic, or historical significance associated with Hermosa Beach. In assessing this placement location, the City Council will take into consideration the recommendations from different bodies such as the applicable City Commission(s) or local interest groups. Placement may be in honor of persons who have served the nation, the State of California and/or the City of Hermosa Beach in an exceptional and distinguished manner; and where such action is warranted by a contribution or service which is deemed to be of major significance.
Placement of a Statue, Monument or public art in honor of a deceased person shall generally not take place until after a minimum of one-year waiting period unless the City Council determines that there are overriding considerations deviating from this policy guideline. This policy guideline is not intended in any way to reflect on the merits of any deceased individual who may have been a prominent civic leader. However, it is felt appropriate to establish some type of waiting period to ensure that an individual’s accomplishments or contributions will stand the test of time; and that a decision shall not be made on an emotional basis immediately following a person’s death.
9 A Statue and/or Monument may be named after individuals or families who have donated the land or funds for the capital project, particularly if such Naming is set forth as a condition of the Donation. The City Council may approve the placement of a Statue and/or Monument based on an organization or individual’s monetary contribution to the city for that purpose. The funds from that contribution may be used for any purpose deemed appropriate by the City Council unless there is a specified use as a condition of the contribution. The duration of the name is on a case-by-case basis at the discretion of the City Council unless otherwise set forth as a condition of the contribution approved by the Council.
Review Procedure
Consideration of requests for the placement of a Monument, Statue or public art on city-owned land including city facilities and outdoor spaces will include the following:
1. Submittal of Request. Letter requests for Naming of City-owned land, buildings and facilities shall be filed with the City Clerk. Letters shall include clear justification for the request including qualifying information, as outlined below.
2. Sub-committee Review. Upon review by the City Manager and if the request warrants further investigation, it will be presented to the City Council to consider designating a sub-committee consisting of two (2) City Council Members to provide a detailed analysis and recommendation. The Council may also direct any applicable Commission to also create a subcommittee to further assist in the review.
3. Sub-committee(s) Recommendation. The sub-committee(s) will present their recommendations to the applicable body followed by the City Council for a formal review. If the Sub-committee recommends approval, it will also provide a written statement to be preserved as to who the individual is/was and why the naming is taking place.
4. City Council Review. The City Council will make its determination as to the placement of a Statue, Monument or public art on city-owned land including city facilities and outdoor spaces at regularly scheduled meetings. The decision of the City Council will be final.
10 a. In the case the request is denied by the Council, no further action is taken.
b. If the request is approved, staff will begin implementing the Naming of the public facility or outdoor space through execution of a formal agreement.
Signage
Donor or Naming acknowledgement is permitted but must be approved by the City Council prior to installation. This approval will include review of the size, subject matter, overall sign design, materials, location and placement. Signage shall comply with the Sign Ordinance (HBMC 17.50) and adhere to the City’s official logo and branding guidelines. Additionally, the following criteria must also be followed:
• Any physical form of recognition shall not interfere with visitor use or routine operations.
• The form of any on-site recognition shall:
o Be of appropriate size and color within the design scheme of the facility, Monument, Statue or public art piece;
o Not dominate the sign in terms of scale or color; and o Not detract from surroundings or any interpretive messages.
The use of corporate logos and insignias on recognition signs will be considered by the City Council for formal approval prior to installation.
11 Municipal Naming, Monument and Sponsorship
Quick Glance
APPROVAL
NAMING OF PUBLIC
FACILITIES AND OUTDOOR
SPACES
City Council retains sole authority to name Cityowned land, buildings, and facilities.
PLACEMENT OF
MONUMENTS, STATUES, OR
PUBLIC ART
City Council retains sole authority to allow installation of a Monument, Statue or public art to honor or
memorialize a person or family or to celebrate the
culture of the community.
SPONSORSHIP OF CITY
EVENT OR ACTIVITY
The City Manager retains authority to allow for the
Sponsorship of city operated programs. If deemed
necessary by the City Manager, the sponsorship
opportunity would be taken to the City Council for
final approval.
MEMORIAL BENCH
DONATION PROGRAM
The Public Works department accepts, reviews and
administers Memorial Bench Donation requests.
City of Hermosa Beach | Page 1 of 15
Meeting Date: January 14, 2025
Staff Report No. 25-CMO-001
Honorable Mayor and Members of the Hermosa Beach City Council
CITYWIDE PARKING PROGRAM UPDATE AND APPROVAL OF AGREEMENTS
WITH PARKMOBILE, LLC AND TURBO DATA SYSTEMS, INC FOR PARKING
PROGRAM MANAGEMENT
(Administrative Services Director Brandon Walker and Deputy City Manager Angela Crespi)
Recommended Action:
Staff recommends City Council:
1. Receive an update regarding the City’s Residential Parking Permit Program and software, pay-by-app mobile parking payment system, parking transaction fees, and Automatic License Plate Readers (ALPR) and provide direction, if so desired;
2. Authorize the City Manager to execute, and the City Clerk to attest to the proposed the First Amendment to an agreement for mobile parking payment systems services with ParkMobile, LLC, extending the agreement citywide for a term of three years ending December 31, 2028, with option to allow the City Manager to extend the agreement in one-year terms, subject to approval by the City Attorney (Attachment 2); and
3. Authorize the City Manager to execute, and the City Clerk to attest to the proposed agreement with Turbo Data Systems, Inc., to provide parking program software at a not-to-exceed amount of $221,386 for a three year term ending January 31, 2028 subject to approval by the City Attorney (Attachment 3).
Executive Summary:
Over the past two years, City Council took active steps to update and improve the City’s parking management program. Modifications included updates to the parameters of the Residential Parking Permit Program, a review of parking meter rates, and deployment of pay-by-app technology. While these changes were instrumental in the efficient management of the City’s finite parking resources, and other modifications are likely necessary in the future, the City is currently stretching the limits of what the its current parking technology and staffing can accommodate.
To ensure top-tier services to the community, foundational software and operational changes are necessary. Staff conducted a thorough review of the program and recommends changes to the City’s technology ecosystem that would make parking operations more efficient, increase parking compliance, and provide long-term savings in both direct costs and staff time. Implementation of staff’s recommended changes would
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set a solid foundation for future City Council policies and further implementation of the 2019 Parking Management Study.
Background:
Residential Parking Permit Program
In 1984, the City of Hermosa Beach applied for, and was granted, permission by the California Coastal Commission to establish a preferential parking permit program in conjunction with remote beach parking locations and a park and ride shuttle system. The permit was most recently amended in 2004.
The preferential parking permit program was developed to discourage oversaturation of the City’s downtown and coastal parking, to provide free long-term parking at remote locations, and to allow residents within the impacted area to park beyond the one-hour time restrictions or without having to pay the meter at yellow pole/cap meters. The impacted area is bound by the north and south City boundaries; by the Strand on the west; and by Loma Drive, Park Avenue, or Morningside Drive on the east. Parking spaces on the west side of Cypress Avenue between 11th Street and Pier Avenue are also included.
In 2019, the City Council adopted a Parking Management Study (Attachment 4) that included recommendations to adjust the parking permits and pricing. In accordance with the approved study, City Council voted at its February 28, 2023 meeting to limit the number of residential parking permits available to three per residence and to increase the annual price for those permits from $40 to $50. Additional operational changes to the program included:
Requiring proof of California vehicle registration at the Hermosa Beach address for all permits with few exceptions.
Limiting residential parking permits to three per year per residence, to vehicles registered to the residence.
One of the residential parking permits may be in the form of a hang tag with the rest in sticker form only.
A single extra permit, in excess of the maximum three Residential Parking Permits per residence, may be issued by the City Manager or designee, upon a showing that there exists a number of registered vehicles to different and unique drivers at a specific property, which does not have adequate onsite parking to accommodate the number of vehicles in excess of the three Residential Parking Permits allowed. The burden of proof shall be upon the applicant, and the City Manager shall develop adequate application standards to the satisfaction of the City Manager. The City Manager or designee decision shall be final.
Permitting the issuance of a new pass in the event of tenant turnover at a specific residence with a signed lease by the property owner of record. The previously issued
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Residential Parking Permits shall be cancelled upon showing of the new residents at any specific residence.
Elimination of the former property owner guest permit.
At its October 10, 2023 meeting, City Council approved the issuance of a single “guest” parking permit without the requirement of vehicle registration or vehicle ownership. The first person to apply for the “guest” permit per address receives it and the City does not make any value judgments or weigh competing applications between roommates or anything similar. Further, once the single “guest” pass is issued for the residence, the City does not issue another one for that year irrespective of resident turnover. The coordination of guest passes amongst new and former tenants and new and former owner residents is the users’ responsibility.
At its December 12, 2023 meeting, City Council reviewed and discussed issues that arose during the 2023–24 renewal season. City Council discussed possible solutions and directed staff to return with possible refinements for the upcoming 2024–25 season and those for a longer-term implementation timeframe.
Staff returned to City Council at its January 23, 2024 meeting with the additional program refinements including only accepting one address per resident; eliminating the replacement of lost or stolen guest permits; limiting Annual Employee Permits to one per person; and instituting a two-year loss of parking permit privileges for misrepresentation/fraud in applying for a permit or the misuse of parking permits. At the same meeting, City Council elected to raise the parking permit price to $60 per year, raise the daily lot pass price to $150 for (12-hour parking), the 24-hour lot pass to $250, and increase the daily metered parking pass to $12.
To clearly capture and memorialize all programmatic changes in effect for the 2024–25 Residential Parking Permit cycle and future permit cycles, City Council adopted Resolution No. RES-24-7411 (Attachment 5) outlining full program parameters.
Due to software and enforcement limitations impacting efficient implementation, staff recommended postponing considerations of a tiered pricing structure or creation of zones for residential parking passes to a future permit year.
Pay-By-App
At its November 3, 2022 meeting, City Council awarded a contract for mobile parking payment systems (pay-by-app) to ParkMobile, LLC. The mobile parking payment system was successfully launched on May 15, 2023 in the City’s beach parking lots A, B, and C.
The three beach parking lots were selected for an initial deployment due to the existence of numbered spaces and multi-space meters, making enforcement operationally feasible.
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Past Council Actions
Meeting Date Description
June 6, 2018 The City Council held a Budget Workshop, with a Five-Year Financial Forecast, including recommendations for
increased citation fees. At that time, the City Council requested a survey of all parking violations.
December 17, 2019 The City Council accepted the Coastal Zone Parking Assessment Study recommendations and directed staff to; 1) return to Council and the applicable City Commissions with the related implementation actions for each of the nearterm recommendations; 2) incorporate the policy recommendations into the Draft Local Coastal Program;
and 3) if appropriate, draft an amendment to the City’s Coastal Development Permit for the Preferential Parking Program and Remote Beach Park and Ride System.
September 28, 2021 The City Council requested that City Parking Programs and Parking Management be discussed at a future meeting.
January 31, 2022 The City Council reviewed and discussed the status and priorities of the 12 recommendations in the Parking
Management Study and challenges of coordinating these
efforts with goal of Plan Hermosa and the City’s efforts to certify a Local Coastal Program with the Coastal
Commission. Council directed staff to move forward with the sale of the 2022–2023 residential and employee parking
permits; place an item on a future agenda to enable Council to consider a fee increase; and restrict the sale of permits to out-of-state vehicles except for active military.
November 3, 2022 The City Council awarded a contract for mobile parking payment systems (Pay-By-App) to ParkMobile, LLC and
directed staff to explore opportunities to utilize the system to provide real-time parking availability information to the public.
February 28, 2023 The City Council approved changes to the City’s residential parking permit program, employee permit program, and
hourly parking meter and parking lot rates.
March 14, 2023 The City Council gave City Manager or designee the discretion to waive the vehicle registration requirement, upon showing good cause, amending the previously
adopted resolution.
September 12, 2023 Motion by Councilmember Detoy, seconded by Councilmember Francois for staff to return with information
City of Hermosa Beach | Page 5 of 15
Meeting Date Description
on requirements for transferable residential “guest” parking permits for review and discussion.
September 26, 2023 After receiving the information item, City Council directed staff to return to its meeting on October 10, 2023 with a narrowly focused item to consider a “guest” parking pass program.
October 10, 2023 City Council approved a single “guest” permit for each residential address in the impacted area with no vehicle registration or vehicle requirement.
December 12, 2023 Staff presented a list of issues identified during the 2023– 24 residential parking permit season and possible solutions for City Council review. Council directed staff to explore possible refinements to the program and a resolution that would encompass all areas of the program and supersede
all previous resolutions. Council requested both items for 2024–25 implementation and those for a longer-term
implementation timeframe.
January 23, 2024 City Council received a staff presentation on issues identified during the 2023–24 parking permit season and approved staff’s recommendation to only accept one
address per resident, eliminate the replacement of lost or stolen guest permits, limit Annual Employee Permits to one per person, and institute a 2-year loss of parking permit privileges for misrepresentation/fraud in applying for a permit or the misuse of parking permits. Additionally, City Council raised the parking permit price to $60 per year, the daily lot pass price to $150 for (12-hour parking) and the 24- hour lot pass to $250, and the daily metered lot pass to $12.
Analysis:
Outcome of Residential Parking Program Updates
The Residential Parking Program was originally developed to discourage oversaturation of the City’s downtown and coastal parking, to provide free long-term parking at remote locations, and to allow residents within the impacted area to park beyond the one-hour time restrictions or without having to pay the meter at yellow pole/cap meters.
Seeing an over proliferation of sales over time, City Council recently took active steps to update the program and encourage residents to utilize on-site private parking spaces to their full ability. Overall, the totality of the program updates, as approved at the January 23, 2024 City Council meeting, resulted in a 31.31 percent decrease in the number of Residential Parking Permits issued from permit year 2022–23 to 2024–25. A direct
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comparison with 2023–24 sales data is not accurate due to permit sales being delayed until August 28, 2023, resulting in an artificially low permit sales figure.
Due to the simultaneous modification to the annual permit rate, the decrease in Residential Parking Permits sold from 2022–23 to 2024–25 resulted in a cost neutral update to the Residential Parking Program.
Residential Permit Year-to-Date Comparison
Residential Permit Type 2024–25 Total 2023–24 Total* 2022–23 Total Vehicle Sticker 3,297 54% 2,435 55% 4,890 55%
Transferable Permit 2,834 46% 1,993 45% 3,288 37%
Owner Guest Permit 0 - 0 - 748 8%
Total Permits Sold 6,131 100% 4,428 100% 8,926 100%
*2023– 2024 figures reflect a partial permit year as sales did not begin until August 28, 2023 Residential Parking Permit Costs Year-over-Year
2022–23 $40
2023–24 $50
2024–25 $60
The 2024–25 Residential Parking Program permit year was a challenge for multiple reasons including comprehensive updates to the parking permit rules, difficulties with the City’s permit management system through Duncan Solutions, and a delayed parking Residential Parking Permit sale date. Common challenges and complaints noted by staff include:
Homeowners who do not reside at the property expressed frustration with the inability to obtain an owner guest permit for property maintenance visits. Applicants express frustration with the proof of residency requirements, which requires providing a current bank or credit card statement instead of other documents such as utility bills.
General dissatisfaction with the need to register vehicles at the Hermosa Beach address, as well as the limit of three permits per address. New homeowners express frustration when unable to obtain a guest permit due to being issued to a former property owner or tenant earlier in the permit year. Concerns expressed regarding elimination versus modification of event permits.
In rare instances, staff identified misrepresentation of paperwork or misuse of parking permits. In total, 19 residents were placed on a two-year pause from receiving Residential Parking Permits as outlined below.
Residents on Two-Year Pause from Receiving Parking Permits Reason # Residents
Submitted Altered Vehicle Registration Documentation 12
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Submitted Altered Bank or Credit Card Statements 5
Misusing Vehicle Stickers on Unassigned Out-of-State Vehicles 2 Total 19
Current Parking Enforcement Operations and Software
The City currently has a bifurcated parking management environment using software systems from both Turbo Data Systems, Inc. (“Turbo Data”) and Duncan Solutions. Turbo Data is utilized by the Community Services Division for citation issuance using handheld citation writer devices. Duncan Solutions is a legacy service provider for the City and is currently utilized for the external facing functions of parking permit sales and management and the online parking citation payment portal.
The current parking citation issuance workflow is initiated when a Community Services Officer (CSO) issues a parking citation through a Turbo Data handheld device. After the parking citation is written and placed on the windshield of the vehicle, a nightly process imports the Turbo Data parking citation information into Duncan Solution’s environment so community members can pay the citation beginning the next day.
Under the current bifurcated system, there is no direct integration between the two software systems that issue and provide payment services for parking citations—requiring manual reconciliation that costs valuable staff time. From the citation recipient’s standpoint, it is frustrating not to be able to pay immediately. This situation occurs regularly and is a cause for grievance for both the community member and staff who are operationally limited by legacy systems.
This bifurcated system also limits the ability of our CSOs to verify the validity of a parking permit from their handheld devices. Instead, a CSO must visually check for a parking permit affixed to the vehicle, rely on dated paper print outs with parking permit holder information, or call the Administrative Services Department to confirm if a vehicle has a valid parking permit.
Staff recommends unifying the parking permit and citation issuance systems under the proposed agreement with Turbo Data (Attachment 3). If approved, all parking management related information would be available in real-time for CSOs in the field, Administrative Services Department staff at the public counter, and to citation recipients.
Customer Experience and Efficiency
Customers purchasing Residential Parking Permits for the 2024–25 season experienced significant delay in opening the online portal due to the need for Duncan Solutions to modify the parking rules based on City Council’s direction on January 23, 2024. Not only is the Duncan Solution system difficult to modify, but it is also lacking from a customer experience perspective.
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One scenario that occurs frequently during the review process is the rejection of applications. With the Duncan system, any modification to a submitted application requires the entire application to be rejected and the applicant to resubmit from the beginning. Residents and staff express concern and frustration with this process because it significantly increases review times and prevents staff from providing the best possible user experience.
The parking permit management system offered by Turbo Data would provide a variety of improvements for the user and efficiencies for staff. If approved, the unified parking permit management system offered by Turbo Data would allow integration of all parking related permits, citation issuance, and citation payments under one system. Additionally, any updates to the online portal or parking rules would be much easier to make due to the modular system architecture and Turbo Data’s top-tier customer support.
For the customer experience, the most impactful change would come during the Residential Parking permit application process. Not only is the Turbo Data system contemporary and intuitive for users to navigate, residents would no longer have to restart an application to make a requested modification. City staff would have the option to reject part of the application and provide an email with a web link to the resident to update the non-compliant portion of the application prior to resubmitting through the workflow.
Implementation Timeline
If approved, staff would work expeditiously with Turbo Data to concurrently deploy both the citation issuance and payment module and the parking permit management system.
Since the existing database connections to the City’s parking meter and pay-by-app providers with IPS Group and ParkMobile, LLC (“ParkMobile”) already exist and are integrated within the Turbo Data environment, staff estimates the citation issuance and payment module will take approximately 30 to 45 days to complete after the execution of the contractual agreement.
Due to the more complex nature of the parking permit process and parking rules, the parking permit management system would take approximately 45 to 60 days to complete after contract execution. While this would result in a delay of sales, staff would work diligently with Turbo Data to ensure that all parking rules, workflow processes, and a stable production environment are delivered to residents by a revised Tuesday, April 1, 2025 deadline to open the 2025–26 Residential Parking permit season. The revised program schedule would be as follows:
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Residential Parking Permit Dates
Sale Start Enforcement Start
Original
Permit Sales February 1, 2025
Year-Round Parking Area: March 20,
2025
One-Hour Summer Area: May 15, 2025
Proposed
Revised Permit Sales
April 1, 2025 May 19, 2025
Mobile Parking Payment System (Pay-by-App) Update
After City Council approval at its November 3, 2022 meeting, staff proceeded with implementation of mobile parking payment systems (pay-by-app) by ParkMobile. The mobile parking payment system was successfully launched on May 15, 2023 in the City’s beach parking lots A, B, and C. The three beach parking lots were selected for an initial pilot deployment due to the existence of numbered spaces and multi-space meters, making enforcement operationally feasible.
The pay-by-app system offers a convenient method for motorists to pay for parking. The initial deployment was a resounding success with 197,942 transactions between May 2023 and November 2024, equating to a total gross revenue of $936,241 collected by ParkMobile on behalf of the City.
The overall market share of ParkMobile within the City’s parking portfolio has grown 54.77 percent year-over-year from an initial citywide share of 7.76 percent in 2023 to 12.01 percent in 2024. Additionally, cash transactions have fallen 9.03 percent across the entire parking system since May 2023 from an overall utilization rate of 8.28 percent to 7.51 percent. A transition from cash-based payments results in operational cost savings by reducing staff time to collect, process, and reconcile cash revenue.
January 2024 – November 2024 Citywide Parking Meter Revenue Gross Revenue % of Market Share
ParkMobile $602,449.94 12.01%
IPS Group – Cash $376,794.20 7.51%
IPS Group – Credit Cards $4,036,514.05 80.48%
Total $5,015,758.19 100%
Staff recommends deploying the ParkMobile system citywide to all single-space meters to offer the convenience of pay-by-app technology to all paid parking locations across Hermosa Beach. Deploying ParkMobile outside the beach parking lots would require a slightly different methodology. For immediate deployment, each of the City’s 1,599 singlespace meters would receive a small sticker, adhered to the front, that provides the motorist with a QR code, text-to-pay option, and additional support information. There
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would be no cost to the City to deploy these stickers on existing meters as the placement would be done during regular coin collection periods.
Staff recommends approval of the proposed first amendment to an agreement with ParkMobile for citywide deployment of pay-by-app parking technology (Attachment 2).
The following section will explain staff’s recommendations for moving towards a multispace meter and pay-by-app parking ecosystem and the eventual ability to remove singlespace parking meters citywide.
Parking Payment Systems
Upon completing a comprehensive review of the City’s parking payment systems, staff confirmed there are three types of fees paid by the City:
1. Transactional Fees
2. Banking and Processing Fees
3. Fixed Monthly Fees
Transactional Fees
Transactional fees occur during every financial transaction that takes place at a parking meter or through the pay-by-app system and vary by vendor. IPS Group, which manages the City’s meter transactions charges $.06 per transaction on single-space meters and $.13 per transaction for multi-space meters. ParkMobile charges $.25 fee per transaction.
The transactional fees from IPS Group are paid for entirely by the City while the transactional fees from ParkMobile are paid for entirely by the community member as a convenience fee (Attachment 6).
Since ParkMobile’s deployment in Lots A, B, and C, the City experienced a decrease in transactional fee obligations. From January through May 2023, the City was paying an average of $4,169 in monthly transaction fees for the beach lots. From June through December 2023 the average dropped to $3,278 and has continued to decrease. It is estimated that the City is saving over $12,000 per year due to the deployment of ParkMobile in the beach lots. If deployed and adopted by users citywide, this cost-saving effect would further reduce taxpayer funding obligations to operate the parking system.
Banking and Processing Fees
The second type of fee is the banking and processing fees that are charged to the City by the bank for processing credit card transactions. The City pays both the IPS Group and ParkMobile banking and processing fees which equate to approximately 5 percent of overall revenue depending on variables like what type of card was used and number of transactions per card type. Recognizing these fees as a potential area for cost savings, staff will evaluate other merchant service options to ensure competitive rates.
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Fixed Monthly Fees
The third type of fee is the monthly fixed-fees to operate the single-space and multi-space meters. The single-space meters cost the City a total of $8.75 per month per device or $13,991 per month for all 1,599 single-space meters. Multi-space meters cost the City a total of $25 per month per device or $350 per month for the 14 multi-space meters. In total, the City is currently spending $172,095 annually for fixed-fees related to the regular operation of the 1,613 parking meter assets across the City.
In June 2023, staff conducted a comprehensive meter audit of all 1,599 single-space meters. The audit found that 87.43 percent of meter housings were in very poor or poor condition with 73.86 percent of meter poles in very poor or poor condition.
The estimated hardware cost to replace all the single-space meter infrastructure would be approximately $1,501,940 without accounting for labor. Initial staff analysis shows that the 1,599 single-space meters can be replaced with 92 to 268 multi-space meters depending on the density of the desired meter environment. Staff estimates the cost to deploy a multi-space meter approximately one per block across the existing parking footprint would equate to 92 meters for an estimated hardware cost of $680,616. The proposition to add a multi-space meter approximately every block across the existing parking meter footprint for a total of 92 multi-space meters could potentially save the City $140,295 annually in operational costs just on the fixed-fees over operating 1,599 singlespace meters.
From an operational standpoint, an automated license plate reader (ALPR) program must be implemented prior to moving forward with any multi-space meter deployments outside of defined parking lots. The only other option to facilitate the removal of single-space meters without and ALPR program would necessitate staff paint space numbers on 1,599 spots and commit to repainting on a regular maintenance cycle. Numbering on-street spaces would not be operationally efficient and would require additional expenditures to implement and maintain citywide.
Additionally, parking enforcement operations using parking space lookups is not as efficient as using ALPR camera software to automatically and systematically check license plates against paid parking sessions. This is another mitigating factor in staff’s recommendation to implement an ALPR program prior to deployment of additional multispace meters and removal of single-space meters citywide. Staff will continue to explore and provide feedback to City Council on citywide multi-space meter options to replace single-space meters.
Citation and Permit Credit Card Fees & Collection Services The City’s current citation payment system with Duncan Solutions charges the City $1 per transaction for each citation payment. The City pays this fee, along with the corresponding banking and processing fees, for every parking citation payment received.
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Turbo Data charges the public a flat $3.95 convenience fee per citation payment processed through its online payment portal and is inclusive of all banking and processing fees.
With 35,334 parking citations issued in 2024 through November, processing through Turbo Data would have reduced the City’s credit card fee obligations by $35,334, which does not include banking and processing fees. It is difficult to estimate for cost savings on banking and processing fees due to the pooling of these fees for citation and permit payments.
The City’s current parking management system with Duncan Solutions charges the City $1 per transaction for each permit. The City pays this fee, along with the corresponding banking and processing fees, for every parking permit payment received. Turbo Data charges the public a 5 percent convenience fee per permit instead of the City paying the transaction and banking and processing fees.
Additionally, Turbo Data offers both in-state and out-of-state collection services to recover outstanding parking citation debt beyond a specified due date. The current outstanding parking citation rate is 22.30 percent as of December 18, 2024 for citations issued as of November 30, 2024. Turbo Data’s fee for this service is 25 percent of any revenue collected on behalf of the City. The City does not currently have this type of service with Duncan Solutions, or any other vendor, for outstanding parking citation debt. If a citation is issued to a vehicle registered in California, and it is not paid, the City will work with the California Department of Motor Vehicles to attach the unpaid citation fee to the vehicle registration for collection. If a citation is issued to a vehicle registered outside of California, the City sends delinquent notices to the registration address, but does not currently have a mechanism to compel payment of the unpaid citation.
Automated License Plate Readers (ALPR) for Parking Enforcement The City currently utilizes fixed-ALPR cameras located on main travel corridors around Hermosa Beach as an investigative tool. These cameras capture license plate information and allow the Hermosa Beach Police Department to conduct investigations and gather important information in criminal cases.
Recently, more municipalities are implementing mobile ALPR technology on patrol and CSO parking enforcement vehicles since it is dual-purpose technology can aid investigations and greatly increase the efficiency of parking enforcement over more traditional practices. Additionally, as CSOs drive around Hermosa Beach they will be collecting license plate data of all cars in the vicinity and automatically sending to the Real Time Crime Center (RTCC) for use in police operations. Hermosa Beach Police Department could review this data when investigating crimes and also utilize a variety of “hotlists” to catch persons of interest from our agency, other local agencies, and state and federal law enforcement agencies.
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Once deployed, mobile ALPR technology will allow CSOs to drive by vehicles and “digitally chalk” them by taking an image of the license plate, recording GPS information, and running against the City’s parking rules. If a vehicle is found to be in violation of parking rules, it will flag the vehicle and send the information over to Turbo Data for a citation to be issued through the CSO handheld device. Staff currently performs chalking operations using two converted right-hand drive Jeep Wranglers to physically chalk tires and drive back around after the allotted time has expired to manually check for violations.
If a violation is found to have occurred, the CSO must manually enter the citation information into Turbo Data for a citation to be issued. The savings in staff time with an ALPR solution using a unified Turbo Data environment that checks against parking permits, parking business rules, and previous citations would be tremendous and is expected to increase parking compliance across the City. Staff will no longer have to source specialized right-hand drive vehicles, which are becoming more difficult to procure, to perform chalking, which will lead to a more standardized fleet, decreasing operational and capital costs over the long-term as well.
As part of City’s move toward technology to enhance operational efficiency, ALPR can be used extensively with existing IPS Group and ParkMobile datasets to create reporting that better assists staff with monitoring and improving the parking system across Hermosa Beach. The advanced reporting capability will allow staff in operations to better understand parking patterns and increase compliance of parking rules by using data to make operational decisions about CSO deployments. Staff included costs for mobile ALPR technology in the federal funding request for the RTCC.
Conclusion
City Council has adopted various recommendations from the 2019 Parking Management Study with a focus on making parking operations more efficient and increasing parking compliance. Many of the next steps outlined in this report require a focus on technological upgrades and process improvements to ensure effective management of an increasingly scarce resource along with ensuring long-term sustainable cost savings. It is staff’s recommendation to move forward with integration of parking technology under the Turbo Data software, to expand the ParkMobile pay-by-app system citywide, allow staff time to renegotiate parking related fees, and plan for the deployment of ALPR technology for efficient parking management.
Environmental Review:
This discussion and contract amendments are not considered a “project” subject to CEQA because it has no potential to result in either a direct, or reasonably foreseeable indirect, physical change in the environment. (State CEQA Guidelines, § 15378(a).) In the alternative, the discussion and contract amendments fall within the “common sense” exemption set forth in State CEQA Guidelines section 15061(b)(3), which exempts activity
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from CEQA where “it can be seen with certainty that there is no possibility that the activity in question may have a significant effect on the environment.” General Plan Consistency:
PLAN Hermosa, the City’s General Plan, was adopted by the City Council in August 2017.
The efficient management of the City’s parking resources supports several PLAN Hermosa goals and policies that are listed below.
Governance Element
Goal 3. Excellent customer service through the use of emerging technologies.
Mobility Element
Goal 4. A parking system that meets the parking needs and demand of residents, visitors, and employees in an efficient and cost-effective manner.
Policies:
4.4 Preferential parking program. Periodically study and evaluate the current inventory of public parking supply and update the preferential parking program. 4.7 Parking availability. Optimize parking availability through dynamically adjusted pricing and new technology to manage available spaces for short-term parking use to encourage rates of turnover that are responsive to fluctuating demands.
4.10 Visitor parking information. Manage information about passes and accessing public parking lots to facilitate use by longer-distance visitors with limited transportation choices.
Fiscal Impact:
The proposed transition from Duncan Solutions to Turbo Data is projected to be cost neutral. The citywide deployment of ParkMobile is likely to result in savings to the City related to reduced transaction fees. Additionally, the proposed technical upgrades should result in increased operational efficiencies.
Agreement Request
Vendor FY 2024-25 Budget
Dept. Account # Total Contract Amount
Turbo Data 001-1204-4201 $221,386
Attachments:
1. Park Mobile Agreement
2. Proposed First Amendment to Park Mobile Agreement
3. Proposed Agreement with Turbo Data Systems, Inc.
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4. Parking Management Study 2019
5. City Council Resolution No. Res-24-7411
6. Parking Transaction Fee Breakdown by Vendor
Respectfully Submitted by: Ken Bales, Senior Management Analyst Concur: Angela Crespi, Deputy City Manager
Noted for Fiscal Impact: Brandon Walker, Administrative Services Director Legal Review: Patrick Donegan, City Attorney
Reviewed by: Angela Crespi, Deputy City Manager
Approved: Suja Lowenthal, City Manager
City of Hermosa Beach
Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885
CONTRACT FOR PROFESSIONAL SERVICES TO PARKMOBILE, LLC FOR MOBILE PARKING PAYMENT
SYSTEMS (PARKING PAY-BY-APP) BETWEEN THE CITY OF HERMOSA BEACH AND PARKMOBILE, LLC This AGREEMENT is entered into this 4 day of November, 2022, by and between the CITY OF Hermosa Beach, a general law city a municipal corporation (“CITY” or “CLIENT”) and Parkmobile, LLC, a Delaware limited liability company (“VENDOR” or “PARKMOBILE”).
R E C I T A L S
A. The City desires to enter into an agreement with VENDOR for mobile parking payment systems.
B. The City does not have the personnel able and/or available to perform the services required under this agreement and therefore, the City desires to contract for consulting services to accomplish this work.
C. The Vendor warrants to the City that it has the qualifications, experience and facilities to perform properly and timely the services under this Agreement.
D. The City desires to contract with the Vendor to perform the services as described in Exhibit A of this Agreement.
NOW, THEREFORE, based on the foregoing recitals, the City and the Vendor agree as follows:
1 CONSIDERATION AND COMPENSATION As partial consideration, VENDOR agrees to perform the work listed in the SCOPE OF SERVICES, attached as EXHIBIT A.
As additional consideration, VENDOR and CITY agree to abide by the terms and conditions contained in this Agreement.
As additional consideration, CITY agrees to pay VENDOR in accordance with EXHIBIT A.
No additional compensation shall be paid for any other expenses incurred, unless first approved by the City Manager or his/her designee.
2 VENDOR will remit any amounts due CITY in arrears to CITY on the 15th of the following month.
SCOPE OF SERVICES. VENDOR will perform the Services and activities set forth in the SCOPE OF SERVICE attached hereto as Exhibit A and incorporated herein by this reference. "Services" means the ParkMobile Application, the Platform, and all other services provided by ParkMobile under this Agreement. "ParkMobile Application" means any and all mobile and/or web applications, services, or interfaces developed, hosted, or managed by, on behalf of, or in partnership with ParkMobile and that are made available to the general public and that facilities the payment of parking transactions. "Platform" means access-controlled mobile and/or web applications, services or interfaces developed, hosted, or managed by, on behalf of, or in partnership with ParkMobile that are made available to Client to administer, configure, manage and/or monitor parking sessions, parking rates, and/or parking restrictions associated with Client’s Parking Locations.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
"Parking Location" means the location or locations of Client’s on-street parking, off-street parking, reservation parking, parking lots, parking decks, permitted parking, and other facilities where ParkMobile Users may park. ParkMobile User" means an end user that uses the ParkMobile Application.
Except as herein otherwise expressly specified to be furnished by CITY, VENDOR will, in a professional manner, furnish all of the labor, technical, administrative, professional and other personnel, all supplies and materials, equipment, printing, vehicles, transportation, office space, and facilities necessary or proper to perform and complete the work and provide the professional services required of VENDOR by this Agreement.
The parties agree that ParkMobile does not own, operate, manage, or maintain any Parking Location. Client agrees that ParkMobile is not responsible for the condition or operation of any Parking Location, including, but not limited to, the operation of third-party hardware and/or software-based solutions used by Client at the Parking Location or for the delivery and/or fulfillment of parking or other services at the Parking Location.
Client will not, directly or indirectly, and will not permit any third party to, access or use the Platform except as expressly permitted by this Agreement. 3 PAYMENTS. Client shall pay ParkMobile the fees set forth in this Agreement.
3.1 PAYMENT TERMS. The parties designate Client as the merchant of record. Client is responsible for the payment of payment processing and related fees. ParkMobile will pass real-time authorized debit/credit card transactions to Client via a gateway solution. Client agrees to pay ParkMobile $0.05 per transaction for this service. ParkMobile will issue invoices to Client on a monthly basis for all fees due to ParkMobile under this Agreement.
Client shall pay each invoice within thirty (30) days of the invoice date. Client shall make all payments hereunder in US dollars to the address or account specified on the applicable invoice.
3.2 TAXES. All fees and other amounts payable by Client under this Agreement are exclusive of taxes and similar assessments. Without limiting the foregoing, Client is responsible for all sales, use, and excise taxes, and any other similar taxes, duties, and charges of any kind imposed by any federal, state, or local governmental or regulatory authority on any amounts payable by Client hereunder, other than any taxes imposed on ParkMobile’s income.
3.3 FEE INCREASES. ParkMobile may increase Fees once for any contract year, by providing Client at least sixty (60) calendar days written notice. 4 TIME OF PERFORMANCE. The services of the VENDOR are to commence upon receipt of a notice to proceed from the CITY and shall continue until all authorized work is completed to the CITY’s reasonable satisfaction, in accordance with the schedule incorporated in “Exhibit A,” unless extended in writing by the CITY.
5 FAMILIARITY WITH WORK. By executing this Agreement, VENDOR represents that VENDOR has (a) thoroughly investigated and considered the scope of services to be performed; (b) carefully considered how the services should be performed; and (c) understands the facilities, difficulties, and restrictions attending performance of the services under this Agreement. 6 KEY PERSONNEL. VENDOR’s key person assigned to perform work under this Agreement is Kristen Locke. VENDOR shall not assign another person to be in charge of the work contemplated by this Agreement without the prior written authorization of the City.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
7 TERM OF AGREEMENT. The term of this Agreement shall commence upon execution by both parties and shall continue for three (3) years, terminating on November 4, 2025, unless earlier termination occurs under Section 11 of this Agreement, or this Agreement. This Agreement may be renewed for additional successive one (1) year terms (each a "Renewal Term" and, collectively, together with the Initial Term, the "Term") by mutual written agreement of the parties at least sixty (60) days before the end of the then-current term. 8 CHANGES. CITY may order changes in the services within the general scope of this Agreement, consisting of additions, deletions, or other revisions, and the contract sum and the contract time will be adjusted accordingly. All such changes must be authorized in writing, executed by VENDOR and CITY. The cost or credit to CITY resulting from changes in the services will be determined in accordance with written agreement between the parties. 9 TAXPAYER IDENTIFICATION NUMBER. VENDOR will provide CITY with a Taxpayer Identification Number.
10 PERMITS AND LICENSES. CONTRACTOR will obtain and maintain during the term of this Agreement all necessary permits, licenses, and certificates that may be required in connection with the performance of services under this Agreement.
11 TERMINATION. Except as otherwise provided, CITY may terminate this Agreement at any time with or without cause. Notice of termination shall be in writing.
VENDOR may terminate this Agreement. Notice will be in writing at least 30 days before the effective termination date.
In the event of such termination, the CONTRACTOR shall cease services as of the date of termination, and all finished or unfinished documents, data, drawings, maps, and other materials prepared by VENDOR shall, at CITY’s option, become CITY’s property, and VENDOR will receive just and equitable compensation for any work satisfactorily completed up to the effective date of notice of termination.
Either party may terminate this Agreement effective immediately on written notice to the other party, if the breaching party materially breaches this Agreement, and such breach: (i) is incapable of cure; or (ii) being capable of cure, remains uncured thirty (30) days after the non-breaching party provides the breaching party with written notice of such breach.
Should the Agreement be terminated pursuant to this Section, CITY may procure on its own terms services similar to those terminated.
12 INDEMNIFICATION. VENDOR shall indemnify, defend, and hold harmless CITY, its officers, officials, employees and volunteers from and against all liability, loss, damage, expense, and cost (including without limitation reasonable attorneys fees, expert fees and all other costs and fees of litigation) (“Losses”) of every nature incurred as a result from any third-party claim, suit, action, or proceeding ("Third-Party Claim") arising out of or in connection with VENDOR's performance of work hereunder or its failure to comply with any of its obligations contained in this AGREEMENT, but excepting such loss or damage which is caused by the negligence or willful misconduct of the CITY provided that Client promptly notifies ParkMobile in writing of the claim, cooperates with ParkMobile, and allows ParkMobile sole authority to control the defense and settlement of such claim. The VENDOR shall promptly pay any final judgment rendered against the CITY (and its officers, officials, employees and volunteers) covered by this indemnity obligation. It is expressly understood and agreed that the foregoing provisions are intended to be as broad and inclusive as is permitted by the law of the State of California and will survive termination of this Agreement.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
ParkMobile will indemnify, defend, and hold harmless CITY from and against any and all Losses incurred by CITY resulting from any Third-Party Claim arising from ParkMobile’s negligence or misconduct and any Third-Party Claim that the Platform or any use of the Platform in accordance with this Agreement, infringes or misappropriates such third party’s IP Rights, provided that CITY promptly notifies ParkMobile in writing of the claim, cooperates with ParkMobile, and allows ParkMobile sole authority to control the defense and settlement of such claim.
"IP Rights" means any and all registered and unregistered rights granted, applied for, or otherwise now or hereafter in existence under or related to any patent, copyright, trademark, trade secret, database protection, or other intellectual property rights laws, and all similar or equivalent rights or forms of protection, in any part of the world.
If any of the Services are claimed to, or in ParkMobile’s opinion are likely to, infringe, misappropriate, or otherwise violate any third-party IP Rights, or if Client’s use of the Services is enjoined or threatened to be enjoined, ParkMobile may, at its option and sole cost and expense:
(a) obtain the right for Client to continue to use the Services as contemplated by this Agreement; (b) modify or replace the Services, in whole or in part, to seek to make the Services (as so modified or replaced) non-infringing, while providing equivalent features and functionality, in which case such modifications or replacements will constitute the Services, as applicable, under this Agreement; or (c) by written notice to Client, terminate this Agreement and require Client to immediately cease any use of the Services.
CITY shall indemnify, defend and hold harmless VENDOR, its officers, officials, employees and volunteers from and against any and all Losses incurred by Vendor resulting from any Third Party Claim arising out of or in connection with CITY’s negligent or wrongful performance of this AGREEMENT. Client will also indemnify, defend, and hold harmless ParkMobile from and against any and all Losses incurred by ParkMobile resulting from any Third-Party Claim out of Client’s disclosure or use of ParkMobile User Data in violation of this Agreement.
The requirements as to the types and limits of insurance coverage to be maintained by VENDOR as required by Section 17, and any approval of said insurance by CITY, are not intended to and will not in any manner limit or qualify the liabilities and obligations otherwise assumed by VENDOR pursuant to this Agreement, including, without limitation, to the provisions concerning indemnification.
13 ASSIGNABILITY. This Agreement is for VENDOR’s professional services. VENDOR’s attempts to assign the benefits or burdens of this Agreement without CITY’s written approval are prohibited and will be null and void.
14 INDEPENDENT CONTRACTOR. CITY and VENDOR agree that VENDOR will act as an independent contractor and will have control of all work and the manner in which is it performed.
VENDOR will be free to contract for similar service to be performed for other employers while under contract with CITY. VENDOR is not an agent or employee of CITY and is not entitled to participate in any pension plan, insurance, bonus or similar benefits CITY provides for its employees. Any provision in this Agreement that may appear to give CITY the right to direct VENDOR as to the details of doing the work or to exercise a measure of control over the work means that VENDOR will follow the direction of the CITY as to end results of the work only. 15 AUDIT OF RECORDS. VENDOR agrees that CITY, or designee, has the right to review, obtain, and copy all records pertaining to the performance of this Agreement. VENDOR agrees to provide CITY, or designee, with any relevant information requested and will permit CITY, or designee, access to its premises, upon reasonable notice, during normal business hours for the purpose of interviewing employees and inspecting and copying such books, records, accounts, DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
and other material that may be relevant to a matter under investigation for the purpose of determining compliance with this Agreement. VENDOR further agrees to maintain such records for a period of three (3) years following final payment under this Agreement.
VENDOR will keep all books, records, accounts and documents pertaining to this Agreement separate from other activities unrelated to this Agreement. 16 CORRECTIVE MEASURES. VENDOR will promptly implement any corrective measures required by CITY regarding the requirements and obligations of this Agreement. VENDOR will be given a reasonable amount of time as determined by the City to implement said corrective measures.
Failure of VENDOR to implement required corrective measures shall result in immediate termination of this Agreement.
17 INSURANCE REQUIREMENTS.
A. The VENDOR, at the VENDOR’s own cost and expense, shall procure and maintain, for the duration of the contract, the following insurance policies:
1. Workers Compensation Insurance as required by law. The VENDOR shall require all subcontractors similarly to provide such compensation insurance for their respective employees. Any notice of cancellation or non-renewal of all Workers’ Compensation policies must be received by the CITY at least thirty (30) days prior to such change. The insurer shall agree to waive all rights of subrogation against the CITY, its officers, agents, employees, and volunteers for losses arising from work performed by the CONTRACTOR for City.
2. General Liability Coverage. The VENDOR shall maintain commercial general liability insurance in an amount of not less than two million dollars ($2,000,000) per occurrence for bodily injury, personal injury, and property damage. If a commercial general liability insurance form or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to the work to be performed under this Agreement or the general aggregate limit shall be at least twice the required occurrence limit.
3. Automobile Liability Coverage. The VENDOR shall maintain automobile liability insurance covering bodily injury and property damage for all activities of the VENDOR arising out of or in connection with the work to be performed under this Agreement, including coverage for owned, hired, and non-owned vehicles, in an amount of not less than one million dollars ($1,000,000) combined single limit for each occurrence.
B. Endorsements. Each general liability and automobile liability insurance policy shall be issued by a financially responsible insurance company or companies admitted and authorized to do business in the State of California, or which is approved in writing by City, and shall be endorsed as follows. VENDOR also agrees to require all contractors, and subcontractors to do likewise.
1. “The CITY, its elected or appointed officers, officials, employees, agents, and volunteers are to be covered as additional insureds with respect to liability arising out of work performed by or on behalf of the VENDOR, including materials, parts, or equipment furnished in connection with such work or operations.”
2. This policy shall be considered primary insurance as respects the CITY, its elected or appointed officers, officials, employees, agents, and volunteers. Any insurance maintained by the CITY, including any self-insured retention the CITY may have, shall be considered excess insurance only and shall not contribute with this policy.
3. This insurance shall act for each insured and additional insured as though a separate policy had been written for each, except with respect to the limits of liability of the insuring company.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
4. The insurer waives all rights of subrogation against the CITY, its elected or appointed officers, officials, employees, or agents.
5. Any failure to comply with reporting provisions of the policies shall not affect coverage provided to the City, its elected or appointed officers, officials, employees, agents, or volunteers.
6. The insurance provided by this policy shall not be suspended, voided, canceled, or reduced in coverage or in limits except after thirty (30) days written notice has been received by the CITY.
C. VENDOR agrees to provide immediate notice to CITY of any claim or loss against VENDOR arising out of the work performed under this agreement. CITY assumes no obligation or liability by such notice, but has the right (but not the duty) to monitor the handling of any such claim or claims if they are likely to involve CITY.
D. Any deductibles or self-insured retentions must be declared to and approved by the CITY.
At the CITY’s option, the VENDOR shall demonstrate financial capability for payment of such deductibles or self-insured retentions.
E. The VENDOR shall provide certificates of insurance with original endorsements to the CITY as evidence of the insurance coverage required herein. Certificates of such insurance shall be filed with the CITY on or before commencement of performance of this Agreement.
Current certification of insurance shall be kept on file with the CITY at all times during the term of this Agreement.
F. Failure on the part of the VENDOR to procure or maintain required insurance shall constitute a material breach of contract under which the CITY may terminate this Agreement pursuant to Section 11 above.
G. The commercial general and automobile liability policies required by this Agreement shall allow City, as additional insured, to satisfy the self-insured retention (“SIR”) and/or deductible of the policy in lieu of the VENDOR (as the named insured) should VENDOR fail to pay the SIR or deductible requirements. The amount of the SIR or deductible shall be subject to the approval of the City Attorney and the Finance Director. VENDOR understands and agrees that satisfaction of this requirement is an express condition precedent to the effectiveness of this Agreement. Failure by VENDOR as primary insured to pay its SIR or deductible constitutes a material breach of this Agreement. Should City pay the SIR or deductible on VENDOR’s behalf upon the VENDOR’s failure or refusal to do so in order to secure defense and indemnification as an additional insured under the policy, City may include such amounts as damages in any action against VENDOR for breach of this Agreement in addition to any other damages incurred by City due to the breach.
18 USE OF OTHER VENDORS. VENDOR must obtain CITY’s prior written approval to use any subVENDORs while performing any portion of this Agreement. Such approval must include approval of the proposed VENDOR and the terms of compensation.
19 FINAL PAYMENT ACCEPTANCE CONSTITUTES RELEASE. The acceptance by the VENDOR of the final payment made under this Agreement shall operate as and be a release of the CITY from all claims and liabilities for compensation to the VENDOR for anything done, furnished or relating to the VENDOR’S work or services. Acceptance of payment shall be any negotiation of the CITY’S check or the failure to make a written extra compensation claim within ten (10) calendar days of the receipt of that check. However, approval or payment by the CITY shall not constitute, nor be deemed, a release of the responsibility and liability of the VENDOR, its employees, sub-VENDORs and agents for the accuracy and competency of the information provided and/or work DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
performed; nor shall such approval or payment be deemed to be an assumption of such responsibility or liability by the CITY for any defect or error in the work prepared by the VENDOR, its employees, sub-VENDORs and agents.
20 CORRECTIONS. In addition to the above indemnification obligations, the VENDOR shall correct, at its expense, all errors in the work which may be disclosed during the City’s review of the VENDOR’s report or plans. Should the VENDOR fail to make such correction in a reasonably timely manner, such correction shall be made by the CITY, and the cost thereof shall be charged to the VENDOR. In addition to all other available remedies, the City may deduct the cost of such correction from any retention amount held by the City or may withhold payment otherwise owed VENDOR under this Agreement up to the amount of the cost of correction. 21 NON-APPROPRIATION OF FUNDS. Payments to be made to VENDOR by CITY for services performed within the current fiscal year are within the current fiscal budget and within an available, unexhausted fund. In the event that CITY does not appropriate sufficient funds for payment of VENDOR’S services beyond the current fiscal year, the Agreement shall cover payment for VENDOR’S services only to the conclusion of the last fiscal year in which CITY appropriates sufficient funds and shall automatically terminate at the conclusion of such fiscal year.
22 NOTICES. All communications to either party by the other party will be deemed made when received by such party at its respective name and address as follows:
CITY VENDOR
City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, CA 90254
ATTN: Angela Crespi, Deputy City
Manager
Parkmobile, LLC
1100 Spring St. NW
Ste 200
Atlanta, GA 30309
Attn: Kristen Locke
[email protected]
For legal notices:
with a copy to ParkMobile’s
Legal Department at the above
address and to legal[email protected].
Any such written communications by mail will be conclusively deemed to have been received by the addressee upon deposit thereof in the United States Mail, postage prepaid and properly addressed as noted above. In all other instances, notices will be deemed given at the time of actual delivery. Changes may be made in the names or addresses of persons to whom notices are to be given by giving notice in the manner prescribed in this paragraph.
Courtesy copies of notices may be sent via electronic mail, provided that the original notice is deposited in the U.S. mail or personally delivered as specified in this Section.
A. SOLICITATION. VENDOR maintains and warrants that it has not employed nor retained any company or person, other than VENDOR’s bona fide employee, to solicit or secure this DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
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Agreement. Further, VENDOR warrants that it has not paid nor has it agreed to pay any company or person, other than VENDOR’s bona fide employee, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. Should VENDOR breach or violate this warranty, CITY may rescind this Agreement without liability.
B. THIRD PARTY BENEFICIARIES. This Agreement and every provision herein is generally for the exclusive benefit of VENDOR and CITY and not for the benefit of any other party. There will be no incidental or other beneficiaries of any of VENDOR’s or CITY’s obligations under this Agreement.
C. INTERPRETATION. This Agreement was drafted in, and will be construed in accordance with the laws of the State of California, and exclusive venue for any action involving this agreement will be in Los Angeles County.
D. ENTIRE AGREEMENT. This Agreement, and its Attachments, sets forth the entire understanding of the parties. There are no other understandings, terms or other agreements expressed or implied, oral or written.
E. RULES OF CONSTRUCTION. Each Party had the opportunity to independently review this Agreement with legal counsel. Accordingly, this Agreement will be construed simply, as a whole, and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party.
F. AUTHORITY/MODIFICATION. The Parties represent and warrant that all necessary action has been taken by the Parties to authorize the undersigned to execute this Agreement and to engage in the actions described herein. This Agreement may be modified by written amendment with signatures of all parties to this Agreement. CITY’s city manager, or designee, may execute any such amendment on behalf of CITY. 23 ACCEPTANCE OF FACSIMILE OR ELECTRONIC SIGNATURES. The Parties agree that this Contract, agreements ancillary to this Contract, and related documents to be entered into in connection with this Contract will be considered signed when the signature of a party is delivered by facsimile transmission or scanned and delivered via electronic mail. Such facsimile or electronic mail copies will be treated in all respects as having the same effect as an original signature.
24 FORCE MAJEURE. Should performance of this Agreement be impossible due to fire, flood, explosion, war, embargo, government action, civil or military authority, the natural elements, or other similar causes beyond the Parties’ control, then the Agreement will immediately terminate without obligation of either party to the other.
25 TIME IS OF ESSENCE. Time is of the essence to comply with dates and schedules to be provided.
26 ATTORNEY’S FEES. The parties hereto acknowledge and agree that each will bear his or its own costs, expenses and attorneys' fees arising out of and/or connected with the negotiation, drafting and execution of the Agreement, and all matters arising out of or connected therewith except that, in the event any action is brought by any party hereto to enforce this Agreement, the prevailing party in such action shall be entitled to reasonable attorneys' fees and costs in addition to all other relief to which that party or those parties may be entitled.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
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27 STATEMENT OF EXPERIENCE. By executing this Agreement, VENDOR represents that it has demonstrated trustworthiness and possesses the quality, fitness and capacity to perform the Agreement in a manner satisfactory to CITY. VENDOR represents that its financial resources, surety and insurance experience, service experience, completion ability, personnel, current workload, experience in dealing with private VENDORs, and experience in dealing with public agencies all suggest that VENDOR is capable of performing the proposed contract and has a demonstrated capacity to deal fairly and effectively with and to satisfy a public agency. 28 OWNERSHIP OF DOCUMENTS. It is understood and agreed that the City shall own all documents and other work product of the VENDOR, except the VENDOR’s notes and workpapers, which pertain to the work performed under this Agreement. The City shall have the sole right to use such materials in its discretion and without further compensation to the VENDOR, but any re-use of such documents by the City on any other project without prior written consent of the VENDOR shall be at the sole risk of the City.
Client Data remains the sole and exclusive property of Client. Client grants ParkMobile a perpetual, irrevocable, royalty-free license to use Client Data in connection with the Services. "Client Data" means any data specific to Client’s operation that is provided by Client to ParkMobile to be used in the provision of Services that is not available to ParkMobile publicly or by other means.
Client acknowledges that, as between Client and ParkMobile, ParkMobile owns all right, title, and interest, including all IP Rights, in and to the Services, including but not limited to the ParkMobile Application and the Platform.
ParkMobile User Data remains the sole and exclusive property of ParkMobile. ParkMobile may sublicense certain ParkMobile User Data to Client upon Client’s execution of ParkMobile’s Data Protection Agreement. Client will not, directly or indirectly: (i) sell or resell ParkMobile User Data in any capacity or form; (ii) create any derivative work using ParkMobile User Data; or (iii) use ParkMobile User Data for purposes other than those specifically allowed in this Agreement. Notwithstanding the foregoing, the parties acknowledge and agree that ParkMobile will not sublicense or provide any PCI Data to Client. "ParkMobile User Data" means information, data, and other content, in any form or media, that is submitted, posted, or otherwise transmitted by or on behalf of a ParkMobile User, directly or indirectly, through the ParkMobile Application. "PCI Data" means, as applicable, payment card number, cardholder name, expiration date, card verification code or value, service code, and/or security-related information used to authenticate cardholders and/or authorize payment card transactions.
Resultant Data remains the sole and exclusive property of ParkMobile. ParkMobile grants Client a revocable, royalty-free, non-exclusive, non-assignable, non-transferable license to applicable Resultant Data for the duration of the term only for Client’s internal use in connection with the Services. "Resultant Data" means data and information related to Client’s, Authorized Users' and/or ParkMobile Users' use of the Services that is used by ParkMobile in an aggregate and anonymized manner, including to compile statistical and performance information related to the provision and operation of the Services. "Authorized User" means Client's employee, consultant, contractor, and agent who is authorized by Client to access and use the Platform under the rights granted to Client pursuant to this Agreement. 29 DISCLOSURE REQUIRED. (City and VENDOR initials required at one of the following paragraphs) DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7 PD
Patrick Donegan
Myra Maravilla
City of Hermosa Beach
Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885
EXHIBIT A
Scope of Services
The vendor services should consist of the following components to provide the necessary experience to operate a reliable and complete mobile parking payment system. The City intends to utilize the system for on and off-street parking stalls. The number of parking stalls and location of stalls covered by the system will remain the sole discretion of the City; however, the City welcomes input from the selected vendor regarding industry best practices.
The City is seeking to implement a system that is easy to use for customers and staff, has the ability to interface with existing parking payment enforcement systems, and offers flexible integration options with other payment systems, including other mobile payment systems. The ideal vendor will possess the ability to develop integrations with existing and new software and services. The system must communicate real-time payment status to existing and future parking citation and meter systems.
The mobile parking payment system is to achieve the following goals:
• Provide consistent, reliable, cost-effective, and easy to use mobile parking payment options.
• Ensure that the City maintains a flexible infrastructure that can adopt to changing user needs.
• Assist the City in identifying improvements in parking asset utilization, including parking rate optimization and technological enhancements.
The selected vendor must have a payment system that provides the following functionality:
• Interfaces with existing parking enforcement citation writing software provided by TurboData, and parking meter services provided by IPS.
o Interfaces that allow users to pay with mobile parking payment systems provided by other vendors is highly desirable.
• Free online and telephone customer service support for users and City staff.
Telephone options must include the option to speak with a live customer service agent during the vendor’s standard business hours.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
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• Capability to interface with multiple platforms, such as a smartphone (both Android and iOS systems), desktop browser, and mobile browser. • Provides users the opportunity to create individual and multi-user (e.g., family or business) accounts, register multiple license plates/vehicles, view past transactions, and modify customer account data (e.g., customer profile, mailing and billing addresses, credit/debit card payment information, passwords, etc.) o The City would prefer that all accounts provide users multi-layer security features that exceed industry standards (e.g., multi-factor authentication options, automatic logout, password encryption, etc.).
• Comply with, or exceed, all parking payment industry credit card processing security standards, and applicable Payment Card Industry Data Security Standards.
• Accepts, at a minimum, the following payment options:
o Credit, debit, and prepaid cards displaying the Visa, Mastercard, American Express, and Discover logos.
o Apple Pay (Apple Wallet), Google Pay.
• Allow users to:
o Easily discern the cost of parking, any fees charged by the vendor, and the total cost of the parking session prior to approving payment (purchase). o Purchase and pre-purchase parking session time within specific time zones or areas. The system should be capable of prohibiting purchases during periods when posted signs restrict parking (e.g., during restricted periods in City lots, during street sweeping periods, etc.). The pre-purchase of parking session time would allow users to pay for parking in advance of the designated enforcement period, but not in excess of the posted time limit. o Provide for the use of discount codes or coupons.
o Easily view remaining parking session time using an app or other mobile device and receive a near “end of session” warning of the user’s choice (e.g., text message 10 minutes prior to end of session). o Extend parking session time via an app, or by text message. The City values a system that would allow users to purchase additional parking time by text message and via app with little effort.
o Receive a detailed receipt via email and/or text message after each parking session purchase (users may opt-in or out of each type of receipt). • Vendor must be able to provide to the City:
o “Back office” access to create accounts, reports, and download parking occupancy data into Excel. City shall be able to determine:
▪ In real-time, for every parking session: the applicable zone; the length of the parking session; the date and time the parking session was initiated; the license plate associated with the parking session; the DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
dollar amount of each parking session; and the payment method of each parking session.
▪ Parking zone or area occupancy, revenue, and coupon or discount code use.
▪ Options that users select when paying for parking sessions (e.g., rate at which users purchase minimum or maximum time allowed or extend sessions).
o Financial transactions and services that include:
▪ Automated clearing house (ACH) transaction debits for fees, and credits for deposits (revenue) to City accounts.
▪ Any applicable merchant account reporting should include, at a minimum, the following elements: summary by day; summary by card type; summary by batch; chargebacks and reversals; adjustments; fees.
o The ability to make parking price changes; add, delete, or change parking zones; create special parking session rules (e.g., prevent parking session purchases during City events).
o Initial implementation training for City staff for all services associated with the system and user manuals (online or paper based). Provide an annual training at the City’s request. The City may consider a combination of in person or live online training.
o Timely notification of system errors or service interruptions and provide an estimated time for resumption of service.
o System up-time of 99% and provide pro-rated allowances for any nontransaction-based fees paid by the City when system services are unable to process user transactions.
o A detailed implementation project management plan, and a system acceptance testing plan.
o All signage, stickers, appliques, decals, and advertising collateral necessary to successfully implement the system.
o A City branded advertising package for social media and direct email use.
The City’s primary social media websites are Facebook and Instagram. The City also uses a direct email system.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
o A project manager must be designated for the entire duration of the project and until the City agrees to conclude system acceptance testing.
Contract management and support must continue to be provided to the City throughout the duration of the contract.
SERVICE TERMS
Services ParkMobile will provide Client with the Services related to the following types of parking transactions: On-Demand, Reservations
Merchant of Record The parties designate Client as the merchant of record. Client is responsible for the payment of payment processing and related fees. ParkMobile will pass real-time authorized debit/credit card transactions to Client's processing partner via a gateway solution. If Client elects to use a processing partner with which ParkMobile is not integrated, Client agrees to pay ParkMobile $0.05 per transaction for this service.
ParkMobile will issue invoices to Client on a monthly basis for all fees due to ParkMobile under this Agreement. Client shall pay each invoice within thirty (30) days of the invoice date.
Parking Locations The Services will be provided to Client in the following locations / geographical territory:
Parking Lot A, Parking Lot B, Parking Lot C
Signage Client will receive one free welcome kit that includes the aluminum signs and/or decal stickers necessary to complete implementation (installation not included). All signage included in the welcome kit is designed using ParkMobile's standard signage templates.
Custom signage may be made available to Client for purchase at ParkMobile's current signage rates. Any requested changes to ParkMobile's standard signage templates will be treated as custom signage. Additional and/or replacement signage may be purchased by Client at ParkMobile's then-current signage rates. Installation and maintenance of all signage is Client's sole responsibility.
IMPLEMENTATION FEES
Description Units Rate Price
Implementation Fee 0 $1,000.00 $0.00
Custom Development 0 $165.00/hr $0.00
Total Implementation Fees: $0.00
ADDITIONAL FEES
Call Center & Customer Support WAIVED
Client Support & Maintenance WAIVED
Hosting WAIVED
Enforcement Portal WAIVED
Reporting Portal WAIVED
Marketing & Advertising WAIVED
Promotional Codes WAIVED
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
USER FEES
On-Demand User Fee $0.25 per transaction
Reservation User Fee 12% of parking fee
“No-Charge” Reservation Service Fee $1.00 per no-charge reservation
ON-DEMAND PARKING SERVICES
ParkMobile offers a service to ParkMobile Users that facilitates the activation of and payment for on-demand parking using the ParkMobile Application (“On-Demand Parking”).
ParkMobile Users may begin and, if applicable, end a parking transaction in a variety of ways: (1) visiting https://app.parkmobile.io; (2) calling ParkMobile’s IVR System, or (3) using the ParkMobile Application. In order to register with ParkMobile and begin a parking session, a consumer simply provide ParkMobile with the information required by ParkMobile to create an account, including payment method information and license plate number.
Thereafter, subsequent parking sessions only require the ParkMobile User to enter or select the applicable parking duration available for the applicable location.
The parking zone code of the Client parking areas are indicated on parking signs or on parking meters.
Enforcers of the Client check the validity of parking status real time against the Platform via a web service offering, provided as part of the Services, to determine if a valid parking right exists. This information can be accessed by using a handheld terminal, mobile device or personal digital assistant (PDA).
ParkMobile does not provide or pay for Client’s use of handheld terminals, mobile devices or PDAs for enforcement or any data plans or other items needed for communication between such items and the Services.
At their option, ParkMobile Users will receive parking alert services from ParkMobile via SMS, ParkMobile Application push notification or email. The ParkMobile User may be notified, for example, when parked for an extended period of time or when the maximum parking time nears expiration.
ParkMobile Users can use On-Demand Parking anywhere the Services are available.
All parking charges are automatically charged to the ParkMobile User’s payment method, and ParkMobile Users have real time access to an online account-based personal page accessible from https://app.parkmobile.io to access and print parking history, receipts, and statements.
OPTIONAL -- RESERVATION PARKING SERVICES
ParkMobile offers a service to ParkMobile Users that facilitates the activation of and payment for reservation parking using the ParkMobile Application (“Reservation Parking”).
For each Parking Location that the parties agree to on-board for Reservation Parking Services, ParkMobile shall make the Parking Location's parking inventory available for sale through the ParkMobile Application and shall market and advertise such availability. The number of parking spaces and corresponding reservation periods and parking rates making up the parking inventory shall be specified by Client and may be altered by Client at any time for unreserved parking inventory.
Responsibilities of Client.
In order for ParkMobile to provide Reservation Parking Services, Client shall maintain an agreed upon number of parking spaces or transportation services at the Parking Location which shall be maintained at all times unless ParkMobile is notified otherwise in writing by Client.
If access to the Parking Location is denied for any reason other than a ParkMobile User’s error or failure to abide by Client’s rules and regulations, Client agrees to forfeit its share of the applicable parking fee and authorizes DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
City of Hermosa Beach
ParkMobile to refund the entire Parking Fee to the ParkMobile User. If access to the Parking Location is denied because of a ParkMobile User’s error or failure to abide by Client’s rules and regulations, no Parking Fees will be refunded to the ParkMobile User.
Client shall promote and market the Services through mutually agreed upon methods which shall include:
o a persistent, prominent “call to action” link/button on the parking and/or transportation pages of the Parking Location website(s) that directs users to the Client-branded website created by ParkMobile (e.g. a “Reserve Parking Now” button);
o Embedded content on the parking and/or transportation pages of the Parking Location website(s) describing why and how to reserve parking through ParkMobile (e.g. FAQs, videos, etc.), such content to be provided by ParkMobile; and
o mentions in emails promoting the Parking Location, including “know before you go” emails, all of which shall include a “call to action” to reserve event parking and link to the Client-branded website created by ParkMobile.
Client agrees to use commercially reasonable efforts to obtain for ParkMobile a license to use photo and video assets of the Parking Location (where Client is not the Parking Location owner) and any tenants of a Parking Location in connection with ParkMobile’s marketing of the Services as available at such Parking Location.
DocuSign Envelope ID: 40C09080-F158-4AF1-8BAB-FB6AF42B7AB7
1 FIRST AMENDMENT TO AGREEMENT FOR PROFESSIONAL SERVICES TO PROVIDE
MOBILE PARKING PAYMENT SYSTEMS BETWEEN THE CITY OF HERMOSA BEACH AND PARKMOBILE, LLC.
This First Amendment to the Agreement for Professional Services to provide mobile parking payment systems (“First Amendment”) is entered into by and between the City of Hermosa Beach, a municipal corporation (“City”) and Parkmobile, LLC. (“CONSULTANT”) as of ____Date___.
RECITALS
A. City and Consultant are parties to Agreement dated November 4, 2022 (the “Agreement”) by which City engaged Consultant to provide mobile parking payment systems for the City.
B. City and Consultant now desire to amend the Agreement in order to extend the original term an additional three years to November 4, 2028 with the option to renew the Agreement in successive one (1) year terms.
C. City and Consultant now desire to amend the Agreement in order to provide additional extend the initial scope of work to include additional mobile parking payment options citywide to all single-space meters.
NOW, THEREFORE, in consideration of the foregoing, the Agreement is amended as follows:
1. Section 7 of the Agreement is amended to read as follows:
TERM OF AGREEMENT. The term of this Agreement shall commence upon execution by both parties and shall expire on December 31, 2028, unless earlier termination occurs under Section 11 of this Agreement, or this Agreement is extended in writing in advance by both parties.
2. The SCOPE OF SERVICES attached to the Agreement as Exhibit A is replaced in its entirety by Exhibit A to this First Amendment.
Except as above modified, in all other respects the Agreement is hereby reaffirmed in full force and effect.
CITY OF HERMOSA BEACH CONSULTANT
Suja Lowenthal, City Manager Name, Title
ATTEST: APPROVED AS TO FORM:
Myra Maravilla, City Clerk Patrick Donegan, City Attorney
2 Exhibit A
Scope of Services
The vendor services should consist of the following components to provide the necessary experience to operate a reliable and complete mobile parking payment system. The City intends to utilize the system for on and off-street parking stalls. The number of parking stalls and location of stalls covered by the system will remain the sole discretion of the City; however, the City welcomes input from the selected vendor regarding industry best practices.
The City is seeking to implement a system that is easy to use for customers and staff, has the ability to interface with existing parking payment enforcement systems, and offers flexible integration options with other payment systems, including other mobile payment systems. The ideal vendor will possess the ability to develop integrations with existing and new software and services. The system must communicate real-time payment status to existing and future parking citation and meter systems.
The mobile parking payment system is to achieve the following goals:
Provide consistent, reliable, cost-effective, and easy to use mobile parking payment options.
Ensure that the City maintains a flexible infrastructure that can adopt to changing user needs.
Assist the City in identifying improvements in parking asset utilization, including parking rate optimization and technological enhancements.
The selected vendor must have a payment system that provides the following functionality:
Interfaces with existing parking enforcement citation writing software provided by TurboData, and parking meter services provided by IPS.
o Interfaces that allow users to pay with mobile parking payment systems provided by other vendors is highly desirable.
Free online and telephone customer service support for users and City staff.
Telephone options must include the option to speak with a live customer service agent during the vendor’s standard business hours.
Capability to interface with multiple platforms, such as a smartphone (both Android and iOS systems), desktop browser, and mobile browser. Provides users the opportunity to create individual and multi-user (e.g., family or business) accounts, register multiple license plates/vehicles, view past transactions, and modify customer account data (e.g., customer profile, mailing and billing addresses, credit/debit card payment information, passwords, etc.) o The City would prefer that all accounts provide users multi-layer security features that exceed industry standards (e.g., multi-factor authentication options, automatic logout, password encryption, etc.).
Comply with, or exceed, all parking payment industry credit card processing security standards, and applicable Payment Card Industry Data Security Standards.
Accepts, at a minimum, the following payment options:
o Credit, debit, and prepaid cards displaying the Visa, Mastercard, American Express, and Discover logos.
3 o Apple Pay (Apple Wallet), Google Pay.
Allow users to:
o Easily discern the cost of parking, any fees charged by the vendor, and the total cost of the parking session prior to approving payment (purchase). o Purchase and pre-purchase parking session time within specific time zones or areas. The system should be capable of prohibiting purchases during periods when posted signs restrict parking (e.g., during restricted periods in City lots, during street sweeping periods, etc.). The pre-purchase of parking session time would allow users to pay for parking in advance of the designated enforcement period, but not in excess of the posted time limit. o Provide for the use of discount codes or coupons.
o Easily view remaining parking session time using an app or other mobile device and receive a near “end of session” warning of the user’s choice (e.g., text message 10 minutes prior to end of session). o Extend parking session time via an app, or by text message. The City values a system that would allow users to purchase additional parking time by text message and via app with little effort.
o Receive a detailed receipt via email and/or text message after each parking session purchase (users may opt-in or out of each type of receipt). Vendor must be able to provide to the City:
o “Back office” access to create accounts, reports, and download parking occupancy data into Excel. City shall be able to determine:
o In real-time, for every parking session: the applicable zone; the length of the parking session; the date and time the parking session was initiated; the license plate associated with the parking session; the dollar amount of each parking session; and the payment method of each parking session. o Parking zone or area occupancy, revenue, and coupon or discount code use. o Options that users select when paying for parking sessions (e.g., rate at which users purchase minimum or maximum time allowed or extend sessions).
o Financial transactions and services that include:
Automated clearing house (ACH) transaction debits for fees, and credits for deposits (revenue) to City accounts.
Any applicable merchant account reporting should include, at a minimum, the following elements: summary by day; summary by card type; summary by batch; chargebacks and reversals; adjustments; fees. o The ability to make parking price changes; add, delete, or change parking zones; create special parking session rules (e.g., prevent parking session purchases during City events). o Initial implementation training for City staff for all services associated with the system and user manuals (online or paper based). Provide an annual training at the City’s request. The City may consider a combination of in person or live online training. o Timely notification of system errors or service interruptions and provide an estimated time for resumption of service.
o System up-time of 99% and provide pro-rated allowances for any non transaction-based fees paid by the City when system services are unable to process user transactions. o A detailed implementation project management plan, and a system acceptance testing plan. o All signage, stickers, appliques, decals, and advertising collateral necessary to successfully implement the system.
o A City branded advertising package for social media and direct email use.
4 The City’s primary social media websites are Facebook and Instagram. The City also uses a direct email system.
o A project manager must be designated for the entire duration of the project and until the City agrees to conclude system acceptance testing. Contract management and support must continue to be provided to the City throughout the duration of the contract.
SERVICE TERMS
Services ParkMobile will provide Client with the Services related to the following types of parking
transactions: On-Demand, Reservations
Merchant of
Record
The parties designate Client as the merchant of record. Client is responsible for the payment of payment processing and related fees. ParkMobile will pass real-time authorized debit/credit card transactions to Client's processing partner via a gateway solution. If Client elects to use a processing partner with which ParkMobile is not integrated, Client agrees to pay ParkMobile $0.05 per transaction for this service.
ParkMobile will issue invoices to Client on a monthly basis for all fees due to ParkMobile under this Agreement. Client shall pay each invoice within thirty (30) days of the invoice date.
Parking Locations The Services will be provided to Client in the following locations / geographical territory:
Parking Lot A, Parking Lot B, Parking Lot C, Public Paid Parking Citywide, and any other Client locations as determined by mutual agreement.
Signage Client will receive one free welcome kit that includes the aluminum signs and/or decal stickers necessary to complete implementation (installation not included).
All signage included in the welcome kit is designed using ParkMobile's standard signage templates.
Custom signage may be made available to Client for purchase at ParkMobile's current signage rates. Any requested changes to ParkMobile's standard signage templates will be treated as custom signage. Additional and/or replacement signage may be purchased by Client at ParkMobile's then-current signage rates.
Installation and maintenance of all signage is Client's sole responsibility.
5 ON-DEMAND PARKING SERVICES
ParkMobile offers a service to ParkMobile Users that facilitates the activation of and payment for ondemand parking using the ParkMobile Application (“On-Demand Parking”).
ParkMobile Users may begin and, if applicable, end a parking transaction in a variety of ways: (1) visiting https://app.parkmobile.io; (2) calling ParkMobile’s IVR System, or (3) using the ParkMobile Application. In order to register with ParkMobile and begin a parking session, a consumer simply provide ParkMobile with the information required by ParkMobile to create an account, including payment method information and license plate number. Thereafter, subsequent parking sessions only require the ParkMobile User to enter or select the applicable parking duration available for the applicable location.
The parking zone code of the Client parking areas are indicated on parking signs or on parking meters.
Enforcers of the Client check the validity of parking status real time against the Platform via a web service offering, provided as part of the Services, to determine if a valid parking right exists. This information can be accessed by using a handheld terminal, mobile device or personal digital assistant (PDA).
ParkMobile does not provide or pay for Client’s use of handheld terminals, mobile devices or PDAs for enforcement or any data plans or other items needed for communication between such items and the Services.
At their option, ParkMobile Users will receive parking alert services from ParkMobile via SMS, ParkMobile Application push notification or email. The ParkMobile User may be notified, for example, when parked for an extended period of time or when the maximum parking time nears expiration.
6 ParkMobile Users can use On-Demand Parking anywhere the Services are available.
All parking charges are automatically charged to the ParkMobile User’s payment method, and ParkMobile Users have real time access to an online account-based personal page accessible from https://app.parkmobile.io to access and print parking history, receipts, and statements.
OPTIONAL -- RESERVATION PARKING SERVICES
ParkMobile offers a service to ParkMobile Users that facilitates the activation of and payment for reservation parking using the ParkMobile Application (“Reservation Parking”).
For each Parking Location that the parties agree to on-board for Reservation Parking Services, ParkMobile shall make the Parking Location's parking inventory available for sale through the ParkMobile Application and shall market and advertise such availability. The number of parking spaces and corresponding reservation periods and parking rates making up the parking inventory shall be specified by Client and may be altered by Client at any time for unreserved parking inventory.
Responsibilities of Client.
In order for ParkMobile to provide Reservation Parking Services, Client shall maintain an agreed upon number of parking spaces or transportation services at the Parking Location which shall be maintained at all times unless ParkMobile is notified otherwise in writing by Client.
If access to the Parking Location is denied for any reason other than a ParkMobile User’s error or failure to abide by Client’s rules and regulations, Client agrees to forfeit its share of the applicable parking fee and authorizes ParkMobile to refund the entire Parking Fee to the ParkMobile User. If access to the Parking Location is denied because of a ParkMobile User’s error or failure to abide by Client’s rules and regulations, no Parking Fees will be refunded to the ParkMobile User.
Client shall promote and market the Services through mutually agreed upon methods which shall include:
o a persistent, prominent “call to action” link/button on the parking and/or transportation pages of the
Parking Location website(s) that directs users to the Client-branded website created by ParkMobile (e.g. a “Reserve Parking Now” button);
o Embedded content on the parking and/or transportation pages of the Parking Location website(s) describing why and how to reserve parking through ParkMobile (e.g. FAQs, videos, etc.), such content to be provided by ParkMobile; and o mentions in emails promoting the Parking Location, including “know before you go” emails, all of which shall include a “call to action” to reserve event parking and link to the Clientbranded website created by ParkMobile.
Client agrees to use commercially reasonable efforts to obtain for ParkMobile a license to use photo and video assets of the Parking Location (where Client is not the Parking Location owner) and any tenants of a Parking Location in connection with ParkMobile’s marketing of the Services as available at such Parking Location.
City of Hermosa Beach
Civic Center, 1315 Valley Drive, Hermosa Beach, CA 90254-3885
CONTRACT FOR PROFESSIONAL SERVICES TO PROVIDE PARKING CITATION ISSUANCE AND
PAYMENT, HEARING AND ADJUDICATION AND PARKING PERMIT MANAGEMENT SOFTWARE BETWEEN THE CITY OF HERMOSA BEACH AND TURBO DATA SYSTEMS, INC.
This AGREEMENT is entered into this day of , 2025, by and between the CITY OF HERMOSA BEACH, a California general law city and municipal corporation (“CITY”) and TURBO DATA SYSTEMS, INC. (“CONSULTANT”).
R E C I T A L S
A. The City desires to obtain parking management software services for citation issuance, payment, hearing and adjudication and parking permit issuance.
B. The City does not have the personnel able and/or available to perform the services required under this agreement and therefore, the City desires to contract for consulting services to accomplish this work.
C. The Consultant warrants to the City that it has the qualifications, experience and facilities to perform properly and timely the services under this Agreement.
D. The City desires to contract with the Consultant to perform the services as described in Exhibit A of this Agreement.
NOW, THEREFORE, based on the foregoing recitals, the City and the Consultant agree as follows:
CONSIDERATION AND COMPENSATION. As partial consideration, CONSULTANT agrees to perform the work listed in the SCOPE OF SERVICES, attached as EXHIBIT A.
As additional consideration, CONSULTANT and CITY agree to abide by the terms and conditions contained in this Agreement.
As additional consideration, City agrees to pay CONSULTANT a total not to exceed $221,386 in accordance with Exhibit A.
No additional compensation shall be paid for any other expenses incurred, unless first approved by the City Manager or his/her designee.
CONSULTANT shall submit to CITY, by not later than the 10th day of each month, its invoice for services itemizing the fees and costs incurred during the previous month. CITY shall pay CONSULTANT all uncontested amounts set forth in CONSULTANT’s invoice within 30 days after it is received.
SCOPE OF SERVICES. CONSULTANT will perform the services and activities set forth in the SCOPE OF SERVICE attached hereto as Exhibit A and incorporated herein by this reference.
City of Hermosa Beach
Except as herein otherwise expressly specified to be furnished by CITY, CONSULTANT will, in a professional manner, furnish all of the labor, technical, administrative, professional and other personnel, all supplies and materials, equipment, printing, vehicles, transportation, office space, and facilities necessary or proper to perform and complete the work and provide the professional services required of CONSULTANT by this Agreement.
PAYMENTS. For CITY to pay CONSULTANT as specified by this Agreement, CONSULTANT must submit an invoice to CITY which lists the reimbursable costs, the specific tasks performed, and, for work that includes deliverables, the percentage of the task completed during the billing period in accordance with the schedule of compensation incorporated in “Exhibit A.”
3.1 CONSULTANT shall collect revenue for parking permit services, citation payments, debt collection, and any other revenue on behalf of the City during the course of providing services to customers and remit payment collected in full, without discount or deduction, each month to an established CITY bank account via ACH payment or other methodology, at the City’s sole discretion.
TIME OF PERFORMANCE. The services of the CONTRACTOR are to commence upon receipt of a notice to proceed from the CITY and shall continue until all authorized work is completed to the CITY’s reasonable satisfaction, in accordance with the schedule incorporated in “Exhibit A,” unless extended in writing by the CITY.
FAMILIARITY WITH WORK. By executing this Agreement, CONSULTANT represents that CONSULTANT has (a) thoroughly investigated and considered the scope of services to be performed; (b) carefully considered how the services should be performed; and (c) understands the facilities, difficulties, and restrictions attending performance of the services under this Agreement.
KEY PERSONNEL. CONSULTANT’s key person assigned to perform work under this Agreement is Elie Sleiman. CONSULTANT shall not assign another person to be in charge of the work contemplated by this Agreement without the prior written authorization of the City.
TERM OF AGREEMENT. The term of this Agreement shall commence upon execution by both parties and shall continue for three (3) years, terminating on January 31, 2028, unless earlier termination occurs under Section 11 of this Agreement.
CHANGES. CITY may order changes in the services within the general scope of this Agreement, consisting of additions, deletions, or other revisions, and the contract sum and the contract time will be adjusted accordingly. All such changes must be authorized in writing, executed by CONSULTANT and CITY. The cost or credit to CITY resulting from changes in the services will be determined in accordance with written agreement between the parties.
TAXPAYER IDENTIFICATION NUMBER. CONSULTANT will provide CITY with a Taxpayer Identification Number.
PERMITS AND LICENSES. CONTRACTOR will obtain and maintain during the term of this Agreement all necessary permits, licenses, and certificates that may be required in connection with the performance of services under this Agreement.
TERMINATION. Except as otherwise provided, CITY may terminate this Agreement at any time with or without cause. Notice of termination shall be in writing.
CONSULTANT may terminate this Agreement. Notice will be in writing at least 30 days before the effective termination date.
City of Hermosa Beach
In the event of such termination, the CONTRACTOR shall cease services as of the date of termination, and all finished or unfinished documents, data, drawings, maps, and other materials prepared by CONSULTANT shall, at CITY’s option, become CITY’s property, and CONSULTANT will receive just and equitable compensation for any work satisfactorily completed up to the effective date of notice of termination.
Should the Agreement be terminated pursuant to this Section, CITY may procure on its own terms services similar to those terminated.
INDEMNIFICATION. CONSULTANT shall indemnify, defend with counsel approved by CITY, and hold harmless CITY, its officers, officials, employees and volunteers from and against all liability, loss, damage, expense, and cost (including without limitation reasonable attorneys’ fees, expert fees and all other costs and fees of litigation) of every nature arising out of or in connection with CONSULTANT’s performance of work hereunder or its failure to comply with any of its obligations contained in this AGREEMENT, regardless of CITY’S passive negligence, but excepting such loss or damage which is caused by the sole active negligence or willful misconduct of the CITY. Should CITY in its sole discretion find CONSULTANT’S legal counsel unacceptable, then CONSULTANT shall reimburse the CITY its costs of defense, including without limitation reasonable attorneys’ fees, expert fees and all other costs and fees of litigation. The CONSULTANT shall promptly pay any final judgment rendered against the CITY (and its officers, officials, employees, and volunteers) covered by this indemnity obligation. It is expressly understood and agreed that the foregoing provisions are intended to be as broad and inclusive as is permitted by the law of the State of California and will survive termination of this Agreement.
The requirements as to the types and limits of insurance coverage to be maintained by CONSULTANT as required by Section 17, and any approval of said insurance by CITY, are not intended to and will not in any manner limit or qualify the liabilities and obligations otherwise assumed by CONSULTANT pursuant to this Agreement, including, without limitation, to the provisions concerning indemnification.
ASSIGNABILITY. This Agreement is for CONSULTANT’s professional services. CONSULTANT’s attempts to assign the benefits or burdens of this Agreement without CITY’s written approval are prohibited and will be null and void.
INDEPENDENT CONTRACTOR. CITY and CONSULTANT agree that CONSULTANT will act as an independent contractor and will have control of all work and the manner in which it is performed.
CONSULTANT will be free to contract for similar service to be performed for other employers while under contract with CITY. CONSULTANT is not an agent or employee of CITY and is not entitled to participate in any pension plan, insurance, bonus or similar benefits CITY provides for its employees.
Any provision in this Agreement that may appear to give CITY the right to direct CONSULTANT as to the details of doing the work or to exercise a measure of control over the work means that CONSULTANT will follow the direction of the CITY as to end results of the work only.
AUDIT OF RECORDS. CONSULTANT agrees that CITY, or designee, has the right to review, obtain, and copy all records pertaining to the performance of this Agreement. CONSULTANT agrees to provide CITY, or designee, with any relevant information requested and will permit CITY, or designee, access to its premises, upon reasonable notice, during normal business hours for the purpose of interviewing employees and inspecting and copying such books, records, accounts, and other material that may be relevant to a matter under investigation for the purpose of determining compliance with this
City of Hermosa Beach
Agreement. CONSULTANT further agrees to maintain such records for a period of three (3) years following final payment under this Agreement.
CONSULTANT will keep all books, records, accounts, and documents pertaining to this Agreement separate from other activities unrelated to this Agreement.
CORRECTIVE MEASURES. CONSULTANT will promptly implement any corrective measures required by CITY regarding the requirements and obligations of this Agreement. CONSULTANT will be given a reasonable amount of time as determined by the City to implement said corrective measures. Failure of CONSULTANT to implement required corrective measures shall result in immediate termination of this Agreement.
INSURANCE REQUIREMENTS.
A. The CONSULTANT, at the CONSULTANT’s own cost and expense, shall procure and maintain, for the duration of the contract, the following insurance policies:
1. Workers Compensation Insurance as required by law. The Consultant shall require all subcontractors similarly to provide such compensation insurance for their respective employees. Any notice of cancellation or non-renewal of all Workers’ Compensation policies must be received by the CITY at least thirty (30) days prior to such change. The insurer shall agree to waive all rights of subrogation against the CITY, its officers, agents, employees, and volunteers for losses arising from work performed by the CONTRACTOR for City.
2. General Liability Coverage. The CONSULTANT shall maintain commercial general liability insurance in an amount of not less than one million dollars ($1,000,000) per occurrence for bodily injury, personal injury, and property damage. If a commercial general liability insurance form or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to the work to be performed under this Agreement or the general aggregate limit shall be at least twice the required occurrence limit.
3. Automobile Liability Coverage. The CONSULTANT shall maintain automobile liability insurance covering bodily injury and property damage for all activities of the CONSULTANT arising out of or in connection with the work to be performed under this Agreement, including coverage for owned, hired, and non-owned vehicles, in an amount of not less than one million dollars ($1,000,000) combined single limit for each occurrence.
4. Professional Liability Coverage. The CONSULTANT shall maintain professional errors and omissions liability insurance for protection against claims alleging negligent acts, errors, or omissions which may arise from the CONSULTANT’S operations under this Agreement, whether such operations be by the CONSULTANT or by its employees, subcontractors, or subconsultants.
The amount of this insurance shall not be less than one million dollars ($1,000,000) on a claimsmade annual aggregate basis, or a combined single-limit-per-occurrence basis. When coverage is provided on a “claims made basis,” CONSULTANT will continue to renew the insurance for a period of three (3) years after this Agreement expires or is terminated. Such insurance will have the same coverage and limits as the policy that was in effect during the term of this Agreement, and will cover CONSULTANT for all claims made by CITY arising out of any errors or omissions of CONSULTANT, or its officers, employees or agents during the time this Agreement was in effect.
B. Endorsements. Each general liability, automobile liability and professional liability insurance policy shall be issued by a financially responsible insurance company or companies admitted and authorized to do business in the State of California, or which is approved in writing by City, and
City of Hermosa Beach
shall be endorsed as follows. CONSULTANT also agrees to require all contractors, and subcontractors to do likewise.
1. “The CITY, its elected or appointed officers, officials, employees, agents, and volunteers are to be covered as additional insureds with respect to liability arising out of work performed by or on behalf of the CONSULTANT, including materials, parts, or equipment furnished in connection with such work or operations.”
2. This policy shall be considered primary insurance as respects the CITY, its elected or appointed officers, officials, employees, agents, and volunteers. Any insurance maintained by the CITY, including any self-insured retention the CITY may have, shall be considered excess insurance only and shall not contribute with this policy.
3. This insurance shall act for each insured and additional insured as though a separate policy had been written for each, except with respect to the limits of liability of the insuring company.
4. The insurer waives all rights of subrogation against the CITY, its elected or appointed officers, officials, employees, or agents.
5. Any failure to comply with reporting provisions of the policies shall not affect coverage provided to the City, its elected or appointed officers, officials, employees, agents, or volunteers.
6. The insurance provided by this policy shall not be suspended, voided, canceled, or reduced in coverage or in limits except after thirty (30) days written notice has been received by the CITY.
C. CONSULTANT agrees to provide immediate notice to CITY of any claim or loss against Contractor arising out of the work performed under this agreement. CITY assumes no obligation or liability by such notice, but has the right (but not the duty) to monitor the handling of any such claim or claims if they are likely to involve CITY.
D. Any deductibles or self-insured retentions must be declared to and approved by the CITY. At the CITY’s option, the CONSULTANT shall demonstrate financial capability for payment of such deductibles or self-insured retentions.
E. The CONSULTANT shall provide certificates of insurance with original endorsements to the CITY as evidence of the insurance coverage required herein. Certificates of such insurance shall be filed with the CITY on or before commencement of performance of this Agreement. Current certification of insurance shall be kept on file with the CITY at all times during the term of this Agreement.
F. Failure on the part of the CONSULTANT to procure or maintain required insurance shall constitute a material breach of contract under which the CITY may terminate this Agreement pursuant to Section 11 above.
G. The commercial general and automobile liability policies required by this Agreement shall allow City, as additional insured, to satisfy the self-insured retention (“SIR”) and/or deductible of the policy in lieu of the Consultant (as the named insured) should Consultant fail to pay the SIR or deductible requirements. The amount of the SIR or deductible shall be subject to the approval of the City Attorney and the Finance Director. Consultant understands and agrees that satisfaction of this requirement is an express condition precedent to the effectiveness of this Agreement. Failure by Consultant as primary insured to pay its SIR or deductible constitutes a material breach of this Agreement. Should City pay the SIR or deductible on Consultant’s behalf upon the Consultant’s failure or refusal to do so in order to secure defense and indemnification as an additional insured under the policy, City may include such amounts as damages in any action against Consultant for breach of this Agreement in addition to any other damages incurred by City due to the breach.
City of Hermosa Beach
USE OF OTHER CONSULTANTS. CONSULTANT must obtain CITY’s prior written approval to use any sub-consultants while performing any portion of this Agreement. Such approval must include approval of the proposed consultant and the terms of compensation.
FINAL PAYMENT ACCEPTANCE CONSTITUTES RELEASE. The acceptance by the CONSULTANT of the final payment made under this Agreement shall operate as and be a release of the CITY from all claims and liabilities for compensation to the CONSULTANT for anything done, furnished, or relating to the CONSULTANT’S work or services. Acceptance of payment shall be any negotiation of the CITY’S check or the failure to make a written extra compensation claim within ten (10) calendar days of the receipt of that check. However, approval or payment by the CITY shall not constitute, nor be deemed, a release of the responsibility and liability of the CONSULTANT, its employees, sub-consultants and agents for the accuracy and competency of the information provided and/or work performed; nor shall such approval or payment be deemed to be an assumption of such responsibility or liability by the CITY for any defect or error in the work prepared by the Consultant, its employees, sub-consultants and agents.
CORRECTIONS. In addition to the above indemnification obligations, the CONSULTANT shall correct, at its expense, all errors in the work which may be disclosed during the City’s review of the Consultant’s report or plans. Should the Consultant fail to make such correction in a reasonably timely manner, such correction shall be made by the CITY, and the cost thereof shall be charged to the CONSULTANT. In addition to all other available remedies, the City may deduct the cost of such correction from any retention amount held by the City or may withhold payment otherwise owed CONSULTANT under this Agreement up to the amount of the cost of correction.
NON-APPROPRIATION OF FUNDS. Payments to be made to CONSULTANT by CITY for services preformed within the current fiscal year are within the current fiscal budget and within an available, unexhausted fund. In the event that CITY does not appropriate sufficient funds for payment of CONSULTANT’S services beyond the current fiscal year, the Agreement shall cover payment for CONSULTANT’S services only to the conclusion of the last fiscal year in which CITY appropriates sufficient funds and shall automatically terminate at the conclusion of such fiscal year.
NOTICES. All communications to either party by the other party will be deemed made when received by such party at its respective name and address as follows:
CITY CONSULTANT
City of Hermosa Beach
1315 Valley Drive
Hermosa Beach, CA 90254
ATTN: Brandon Walker, Administrative
Services Director
Turbo Data Systems, Inc.
18302 Irvine Blvd. Suite 200Tustin,
CA 92780
ATTN: Elie Sleiman, Vice President
& CIO
Any such written communications by mail will be conclusively deemed to have been received by the addressee upon deposit thereof in the United States Mail, postage prepaid and properly addressed as noted above. In all other instances, notices will be deemed given at the time of actual delivery. Changes may be made in the names or addresses of persons to whom notices are to be given by giving notice in the manner prescribed in this paragraph. Courtesy copies of notices may be sent via electronic mail,
City of Hermosa Beach
provided that the original notice is deposited in the U.S. mail or personally delivered as specified in this Section.
A. SOLICITATION. CONSULTANT maintains and warrants that it has not employed nor retained any company or person, other than CONSULTANT’s bona fide employee, to solicit or secure this Agreement. Further, CONSULTANT warrants that it has not paid nor has it agreed to pay any company or person, other than CONSULTANT’s bona fide employee, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. Should CONSULTANT breach or violate this warranty, CITY may rescind this Agreement without liability.
B. THIRD PARTY BENEFICIARIES. This Agreement and every provision herein is generally for the exclusive benefit of CONSULTANT and CITY and not for the benefit of any other party. There will be no incidental or other beneficiaries of any of CONSULTANT’s or CITY’s obligations under this Agreement.
C. INTERPRETATION. This Agreement was drafted in, and will be construed in accordance with the laws of the State of California, and exclusive venue for any action involving this agreement will be in Los Angeles County.
D. ENTIRE AGREEMENT. This Agreement, and its Attachments, sets forth the entire understanding of the parties. There are no other understandings, terms or other agreements expressed or implied, oral or written.
E. RULES OF CONSTRUCTION. Each Party had the opportunity to independently review this Agreement with legal counsel. Accordingly, this Agreement will be construed simply, as a whole, and in accordance with its fair meaning; it will not be interpreted strictly for or against either Party.
F. AUTHORITY/MODIFICATION. The Parties represent and warrant that all necessary action has been taken by the Parties to authorize the undersigned to execute this Agreement and to engage in the actions described herein. This Agreement may be modified by written amendment with signatures of all parties to this Agreement. CITY’s city manager, or designee, may execute any such amendment on behalf of CITY.
ACCEPTANCE OF FACSIMILE OR ELECTRONIC SIGNATURES. The Parties agree that this Contract, agreements ancillary to this Contract, and related documents to be entered into in connection with this Contract will be considered signed when the signature of a party is delivered by facsimile transmission or scanned and delivered via electronic mail. Such facsimile or electronic mail copies will be treated in all respects as having the same effect as an original signature.
FORCE MAJEURE. Should performance of this Agreement be impossible due to fire, flood, explosion, war, embargo, government action, civil or military authority, the natural elements, or other similar causes beyond the Parties’ control, then the Agreement will immediately terminate without obligation of either party to the other.
TIME IS OF ESSENCE. Time is of the essence to comply with dates and schedules to be provided.
City of Hermosa Beach
ATTORNEY’S FEES. The parties hereto acknowledge and agree that each will bear his or its own costs, expenses and attorneys’ fees arising out of and/or connected with the negotiation, drafting and execution of the Agreement, and all matters arising out of or connected therewith except that, in the event any action is brought by any party hereto to enforce this Agreement, the prevailing party in such action shall be entitled to reasonable attorneys’ fees and costs in addition to all other relief to which that party or those parties may be entitled.
STATEMENT OF EXPERIENCE. By executing this Agreement, CONSULTANT represents that it has demonstrated trustworthiness and possesses the quality, fitness and capacity to perform the Agreement in a manner satisfactory to CITY. CONSULTANT represents that its financial resources, surety and insurance experience, service experience, completion ability, personnel, current workload, experience in dealing with private consultants, and experience in dealing with public agencies all suggest that CONSULTANT is capable of performing the proposed contract and has a demonstrated capacity to deal fairly and effectively with and to satisfy a public agency.
OWNERSHIP OF DOCUMENTS. It is understood and agreed that the City shall own all documents and other work product of the Consultant, except the Consultant’s notes and workpapers, which pertain to the work performed under this Agreement. The City shall have the sole right to use such materials in its discretion and without further compensation to the Consultant, but any re-use of such documents by the City on any other project without prior written consent of the Consultant shall be at the sole risk of the City.
DISCLOSURE REQUIRED. (City and Consultant initials required at one of the following paragraphs) By their respective initials next to this paragraph, City and Consultant hereby acknowledge that Consultant is a “consultant” for the purposes of the California Political Reform Act because Consultant’s duties would require him or her to make one or more of the governmental decisions set forth in Fair Political Practices Commission Regulation 18700.3(a) or otherwise serves in a staff capacity for which disclosure would otherwise be required were Consultant employed by the City. Consultant hereby acknowledges his or her assuming-office, annual, and leaving-office financial reporting obligations under the California Political Reform Act and the City’s Conflict of Interest Code and agrees to comply with those obligations at his or her expense. Prior to consultant commencing services hereunder, the City’s Manager shall prepare and deliver to consultant a memorandum detailing the extent of Consultant’s disclosure obligations in accordance with the City’s Conflict of Interest Code.
City Initials ______
Consultant Initials ______
OR
By their initials next to this paragraph, City and Consultant hereby acknowledge that Consultant is not a “consultant” for the purpose of the California Political Reform Act because Consultant’s duties and responsibilities are not within the scope of the definition of consultant in Fair Political Practice Commission Regulation 18700.3(a) and is otherwise not serving in staff capacity in accordance with the City’s Conflict of Interest Code.
City of Hermosa Beach
City Initials ______
Consultant Initials ______
COMPLIANCE WITH COVID-19 VACCINATION POLICY. All CONSULTANT’S employees, agents, officers and subcontractors who will be physically present in the City and have contact with City officials and employees or with the public shall be fully vaccinated from COVID-19. CONSULTANT agrees to certify in writing to CITY that it complies with the foregoing.
IN WITNESS WHEREOF the parties hereto have executed this contract the day and year first hereinabove written.
CITY OF HERMOSA BEACH CONSULTANT
Suja Lowenthal, City Manager By: NAME/TITLE
ATTEST:
Myra Maravilla, City Clerk Taxpayer ID No.
APPROVED AS TO FORM:
Patrick Donegan, City Attorney
City of Hermosa Beach
Exhibit A – Scope of Services
Overall Consultant System Requirements
Consultant will integrate with the California Department of Motor Vehicles (“DMV”) related databases for license plate lookup and citation information. Consultant will ensure that all City citation issuance handheld devices are automatically updated in real-time when transactions are made through the Parking Permit Management System, Parking Citation Issuance and Online Payment, and Hearing and Adjudication modules.
Consultant will provide City with a robust online reporting environment through the Permit System in addition to providing open access through an application programming interface (“API”) and/or access to Consultant’s business intelligence solution using Microsoft PowerBI.
Parking Permit Management System
Consultant will provide City with parking permit management services through their online Parking Permit Management System (“Permit System”) software. This will include the following activities to be completed expeditiously to meet City deadlines:
o Consultant will create and configure online platform for customers to apply for the current and future parking permit categories, including but not limited to, Residential Permits, Driveway Permits, Oversized Parking Permits, Daily Permits, Downtown Parking Lot Permits – Daily (5AM-7PM), Downtown Parking Lot Permits – 24hr, etc.
o Consultant will work with City staff to create approval workflow for City staff to review, approve, or send parking permit back to customer for updates prior to permit issuance or rejection.
o Consultant will work with City staff to create/load the production databases for the Permit System with the most current data, including but not limited to, address and geographic information system (“GIS”) data for applicable parking zones, business rules for individual permit types, fee structures, etc. An initial flat file export will be provided in addition to an ArcGIS REST endpoint for regular updates to underlying GIS data.
Consultant will allow City to perform periodic updates to Permit System portal, text or graphics, at the City’s discretion as part of the monthly recurring Service/ Cloud-Hosting fee. Updates shall be performed promptly and in a timely manner by Consultant. Consultant will provide training documentation and at least two (2) online training seminars for City staff prior to go-live of Permit System.
Timeline
Time is of the utmost importance in the implementation of the Permit System by Consultant. The primary function of the Permit System is to manage the Residential Parking Permit Program which opens to the public for the 2025 calendar year on April 1, 2025.
City of Hermosa Beach
Consultant will work with City to meet the following milestones prior to acceptance of the Permit System and issuance of first payment to Consultant:
o Milestone #1 – Friday, February 21, 2025
Successfully load all required production databases including GIS/address databases.
Successfully configure and deploy all current business rules for the various parking permits.
o Milestone #2 – Friday, February 28, 2025
Successfully integrate with the DMV databases for historical parking citation lookup
Successfully implement and deploy credit card payment portal for customers to pay for permits.
o Milestone #3 – Friday, March 14, 2025
Successfully perform validation testing by Consultant and City staff without errors or system issues for both the public facing portal and internal backend portal for City staff.
Consultant will work with City staff to integrate live production environment portal within the City’s website architecture through an iFrame or other methodology, at the City’s discretion.
o Milestone #4 – Tuesday, April 1, 2025
Successful go-live of the Residential Parking Program free of any technical glitches or issues that would prevent customers from applying for and/or paying for a parking permit.
City will issue the first recurring payment for the Monthly Service/CloudHosting Fee after acceptance of the Permit System and successful go-live of the Residential Parking Program on April 1, 2025
Parking Citation Issuance and Online Payment
Consultant will work with City staff to successfully integrate with ParkMobile and IPS Group parking payment vendors.
Consultant will work with City staff to develop methodology to transfer outstanding parking citation data from the current parking citation management system with Duncan Solutions, Inc. to the new citation Consultant payment portal. Consultant will work with City to meet the following milestones prior to acceptance of the Parking Citation Issuance and Online Payment module:
o Milestone #1 – Friday, February 28
Successfully integrate all City parking payment vendor feeds into Consultant’s environment and demonstrate real-time data flows into handheld devices.
Successfully demonstrate ability to issue parking citations from handheld devices.
City of Hermosa Beach
Successfully demonstrate ability to pay parking citations through Consultant’s online portal.
City will issue the first recurring payment for the Monthly Service/CloudHosting Fee after acceptance of the Parking Citation Issuance and Online Payment module.
Hearing and Adjudication Services
Consultant will work with City staff to build the hearing and adjudication workflow to accommodate City processes.
City staff will provide Consultant with all pertinent information regarding the current hearing and adjudication processes and work diligently with Consultant to customize the internal and external public platform.
Consultant will work with City to meet the following milestones prior to acceptance of the Hearing and Adjudication module:
o Milestone #1 – Friday, February 28
Successfully develop and deploy Hearing and Adjudication Service workflow Successfully integrate Parking Citation Issuance and Online Payment module to allow for historical lookups of citations in Hearing and Adjudication Services module.
Successfully demonstrate ability to submit citations for hearings, adjudicate citation, and provide written summary of action to requestee.
City of Hermosa Beach
City of Hermosa Beach
City of Hermosa Beach
City of Hermosa Beach
City of Hermosa Beach
1 REVISED
November 2019
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
2 Table of Contents
TABLE OF CONTENTS............................................................................................................................. 2 LIST OF FIGURES..................................................................................................................................... 4 LIST OF TABLES ....................................................................................................................................... 4
1. INTRODUCTION ........................................................................................................................... 5 PURPOSE ...................................................................................................................................... 5 STUDY GOALS.............................................................................................................................. 6 RELEVANT PLANS......................................................................................................................... 7 PROJECT PROCESS ..................................................................................................................... 9
2. EXISTING CONDITIONS & PARKING INVENTORY.................................................................... 10 STUDY AREA CHARACTERISTICS .............................................................................................. 10 PARKING DATA SOURCES ........................................................................................................ 10 ZONE DEVELOPMENT AND CHARACTERISTICS ...................................................................... 12 INVENTORY OF PARKING ......................................................................................................... 23 EXISTING PARKING MANAGEMENT PROGRAMS ................................................................... 24 Parking Fees .................................................................................................................... 24 Residential Parking Permit Program............................................................................. 24 Daily Parking Permit Program ....................................................................................... 24 Employee Parking Permit Program .............................................................................. 24 Off-Street Parking Requirements ................................................................................. 25
3. PARKING OCCUPANCY ANALYSIS.......................................................................................... 26 OVERALL OCCUPANCY SUMMARY........................................................................................ 26 OCCUPANCY BY ZONE ............................................................................................................ 27 OCCUPANCY BY ON AND OFF-STREET PARKING.................................................................. 30 On-Street Parking............................................................................................................ 30 Off-Street Parking (Public and Private)........................................................................ 31 OCCUPANCY BY SPACE TYPE ................................................................................................. 32 On-Street Parking............................................................................................................ 34 Off-Street Parking (Public and Private)........................................................................ 34 KEY TAKEAWAYS........................................................................................................................ 35
4. PARKING DEMAND ANALYSIS.................................................................................................. 36
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3 PARKING DEMAND ANALYSIS.................................................................................................. 36 Code Requirements for Existing Non-Residential Uses............................................... 37 Actual Built Parking Ratios............................................................................................. 42 ANTICIPATED PEAK PARKING DEMAND ................................................................................. 43 ANTICIPATED SEASONAL PARKING DEMAND........................................................................ 48 ANTICIPATED FUTURE PARKING DEMAND.............................................................................. 50 KEY TAKEAWAYS........................................................................................................................ 51
5. RECOMMENDATIONS............................................................................................................... 52 DEVELOPMENT OF RECOMMENDATIONS .............................................................................. 55 STRATEGICALLY INVEST IN INFORMATION AND TECHNOLOGY........................................... 55 MAXIMIZE USE OF EXISTING PARKING SUPPLY........................................................................ 60 IMPROVE MOBILITY OPTIONS TO REDUCE PARKING DEMAND............................................ 62 SIMPLIFY AND LEVERAGE THE ZONING CODE....................................................................... 64 ENHANCE PARKING ADMINISTRATION AND OPERATIONS................................................... 67 PROVIDE ADDITIONAL PUBLIC PARKING AS NEEDED ........................................................... 73 APPENDIX A......................................................................................................................................... 76 APPENDIX B ......................................................................................................................................... 77 APPENDIX C ........................................................................................................................................ 78 C.1 VICTORIA TRANSPORTATION POLICY INSTITUTE .............................................................. 78 C.2 PORTLAND, OR REDUCED PARKING FOR MIXED-USE AREAS PROVISION.................... 79 C.3 PETCO PARK AREA TRANSPORTATION STUDY................................................................. 79
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4 List of Figures
Figure 1.1 – Project Timeline................................................................................................................ 9 Figure 2.1 – Study Area Map............................................................................................................. 11 Figure 2.2 – Zone 1 Boundary Map .................................................................................................. 14 Figure 2.3 – Zone 2 Boundary Map .................................................................................................. 15 Figure 2.4 – Zone 3 Boundary Map .................................................................................................. 16 Figure 2.5 – Zone 4 Boundary Map .................................................................................................. 17 Figure 2.6 – Zone 5 Boundary Map .................................................................................................. 18 Figure 2.7 – Zone 6 Boundary Map .................................................................................................. 19 Figure 2.8 – Zone 7 Boundary Map .................................................................................................. 20 Figure 2.9 – Zone 8 Boundary Map .................................................................................................. 21 Figure 3.1 – On-Street Parking Occupancy by Zone..................................................................... 31 Figure 3.2 – Off-Street Parking by Zone ........................................................................................... 31 Figure 4.1 – Map of Observed Non-Residential Land Uses........................................................... 41 List of Tables
Table 2.1 – Zone Descriptions and Parking Types .......................................................................... 22 Table 2.2 – Coastal Zone Parking Space Inventory by Zone........................................................ 23 Table 2.3 – Coastal Zone Parking Space Inventory....................................................................... 23 Table 2.4 – Hermosa Beach Off-Street Parking Requirements..................................................... 25 Table 3.1– Summary of Overall Occupancy per Zone ................................................................. 27 Table 4.1 – Non-Residential Parking Spaces Required by City Code ......................................... 38 Table 4.2 – Actual Built Parking Ratios for Non-Residential Land Uses ........................................ 42 Table 4.3 – Anticipated Peak Parking Demand Rates for Non-Residential Land Uses ............. 45 Table 4.4 – Non-Residential Parking Demand by Number of Parking Spaces........................... 46 Table 4.5 – Anticipated Peak Parking Demand Ratios................................................................. 48 Table 4.6 – Seasonal Parking Demand............................................................................................ 49 Table 5.1 – Recommendations......................................................................................................... 52 Table 5.2 – Recommendations Matrix............................................................................................. 54
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5 1. Introduction
A sunny small beach city of 1.4 square miles, Hermosa Beach sits at the center of Los Angeles County’s South Bay coastline along the Santa Monica Bay. The town is the very essence of the Southern California lifestyle, with an average of 283 sunny days per year and nighttime temperatures that rarely dip below 50 degrees. With two miles of sandy beach shoreline, Hermosa attracts more than a million visitors to the beach each year.
The small-town charm of Hermosa Beach is highlighted in commercial areas like Pier Avenue, well known for its many diverse restaurants and local retailers. There are architecturally diverse residences on the Strand, bungalows scattered throughout the town, and multi-level homes with ocean views.
Outdoor activities such as beach volleyball, surfing, skateboarding, and biking are quintessential to the Hermosa Beach culture. Other favorite activities include jogging or walking along the Greenbelt or the Strand, the paved path paralleling the beach and connecting Hermosa Beach to cities up and down the Santa Monica Bay coastline.
This lively beach city is also well known for its entertainment offerings including live music from rock to blues to jazz. Festivals, special events, and summer concerts occur throughout the year. The three-day weekends of Memorial Day and Labor Day bring thousands of visitors to the Fiesta Hermosa street fair, which has been a tradition for many years, features hundreds of crafters and artists and live bands.
Home to nearly 20,000 residents, Hermosa Beach is within a short commute of many of the largest and best-known names in corporate America in the aerospace, tech, industrial, service and financial fields. The Hermosa Beach City School District, consistently recognized as a California Distinguished School, offers a high-quality education to students in kindergarten through eighth grade, while high schoolers attend Mira Costa or Redondo Union High Schools.
The City of Hermosa Beach has recently completed a planning process to define the community’s vision for the future of the City. Elements of the community vision have identified the need for increased management of the City’s parking resources within the Hermosa Beach Coastal Zone. This technical report summarizes the findings of a parking management study conducted for both public and private parking within the Coastal Zone and provides associated recommendations for refining parking standards in the study area.
Purpose
The evaluation of parking within the Coastal Zone is primarily based on comparing existing parking inventory to both parking occupancy and demand, which ultimately inform specific recommendations based upon the analysis to achieve optimal utilization levels of parking resources. To this end, this report considers the goals and objectives from previous Hermosa Beach plans and studies, industry standards, and best practices that form foundational recommendations that the City of Hermosa Beach can implement to balance the parking needs for residents, visitors, and employees alike.
This report is intended to provide additional parking analysis and related parking management strategies to satisfy the requirements set forth in the California Coastal Act. The
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6 study evaluates future parking availability and demand, based on the previously completed parking utilization study (City of Hermosa Beach, Beach Access and Parking Study, January 2015), and with proposed parking strategies from the Downtown Core Revitalization Strategy, the City Facilities Master Plan, and the effect of parking policies and multimodal enhancements proposed within PLAN Hermosa. This study includes a review of the City’s current parking standards for various uses, identifies peak use times, and collects data from businesses to determine existing parking availability and demand.
This study will form the basis to establish and/or revise parking standards and recommend adjustments to residential and employee parking permit and fee programs within the Coastal Zone to balance coastal access with efficient use of the City’s limited land resources and achievement of the City’s economic development and mobility goals. The results of this study includes recommended parking standards and/or fee rates for various uses within the Coastal Zone and specifically the Downtown Core.
This study has four main sections:
1. Existing Conditions & Parking Inventory – this section documents the characteristics of the study area, the inventory of parking within the study area, and the City’s existing parking code requirements and programs to manage parking within the Coastal Zone.
2. Parking Occupancy Analysis – –This section also provides a detailed description of occupancy (utilization) counts by both zone and type, and by time of day and week.
3. Parking Demand Analysis – compares the occupancy rates to existing City parking code, peer city parking rates, and industry standard rates to determine the appropriateness of current minimum parking requirements. The purpose of this analysis was to assist in determining how to optimize parking within the study area for each of the defined zones.
4. Recommendations – The results of the inventory, occupancy, and demand analyses ultimately drive the Recommendations, and are aligned with the goals and objectives from PLAN Hermosa, the Beach Access and Parking Study, and the Downtown Core Revitalization Strategy. The recommendations made in this report draw from best practices by peer cities and industry-wide standards as guidance, and have been tailored to address the unique features of Hermosa Beach’s infrastructure, character, and geography.
Study Goals
The goals and objectives of this study were developed based on the current goals and objectives found in PLAN Hermosa and the Downtown Core Revitalization Strategy.
Establishing these goals provides a guide for the recommendations in Section 6 that will focus and streamline the approach necessary to improve the parking within the City’s Coastal Zone:
1. Create a parking system that meets the parking needs and demands of residents, visitors, and employees in an efficient and cost-effective manner.
This goal is established in the Mobility chapter of PLAN Hermosa. The goal in PLAN Hermosa is accompanied with numerous actionable parking-related objectives, which were incorporated into the recommendations section of this report.
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7 2. Modify parking standards to encourage revitalization and investment in a pedestrianoriented district.
This goal is a summarization of a critical parking strategy found in the Hermosa Beach Downtown Core Revitalization Plan. While Hermosa Beach looks to relieve its parking congestion, the City is focused on assuring that its small-scale, pedestrian-oriented character is not hindered by parking standards that are more appropriate for suburban auto-oriented areas or require ground floors to be dominated by parking due to smaller lot sizes.
3. Expand mobility options and optimize parking availability.
The analysis of the inventory, occupancy, and anticipated demand for parking demonstrate that parking challenges vary by area, time, and type and a nuanced approach to optimizing the availability of parking will be required. In some cases, increasing parking supply may not be the most effective method, and instead implementing a park-once strategy, expanding safe and convenient mobility options, or implementing shared parking agreements between uses with different peak periods could help to improve availability of parking. Most recommendations presented in this report use strategic parking management methods to achieve this goal. Some strategies to reduce demand include maximizing the use of the existing parking supply to better distribute demand, strategically investing in information and technology, and improving mobility options.
Relevant Plans
Over the past three years the City has initiated several important and forward-thinking planning processes to define the community vision for the future of Hermosa Beach. The City of Hermosa Beach has adopted numerous planning documents that were used to guide the development of this report. These previous plans include:
• PLAN Hermosa (2017)
• The City of Hermosa Beach: Beach Access and Parking Study (2015) by Fehr & Peers • The City of Hermosa Beach Downtown Core Revitalization Strategy (2015) by ROMA Design Group
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8 These three documents are outlined in greater detail below.
PLAN Hermosa (2017) – The City of Hermosa Beach has recently completed a multi-faceted process to vision the future of the community by updating the General Plan adopted in August 2017 and working with the Coastal Commission to incorporate the Coastal Land Use Plan. The City is ensuring a comprehensive review of the community’s needs through outreach with its residents to discuss needs and continued development opportunities. Using community input as the backbone for planning updates, the City is conducting various technical studies to complete and certify their Local Coastal Program (LCP). The LCP identified multiple initiatives including sea level rise, affordable accommodations, and parking management to better serve residents, employees, and visitors of Hermosa Beach. PLAN Hermosa’s Mobility section recognizes that the City is continuing to attract higher numbers of visitors from surrounding areas with diverse and changing mobility demands.
Beach Access and Parking Study (2015) - In an effort to evaluate the existing conditions of parking management, the Beach Access and Parking Study was prepared for the Coastal Zone. The study notes that an appropriate quantity of well-managed automobile parking is necessary for the success of the City’s businesses, to provide coastal access to visitors, and for the quality of life of its car-owning residents. The study also found that efficient management of parking can help provide sufficient space for vehicles while also encouraging more effective use of existing facilities to reduce the impact of parking facilities and reduce automobile use.
Downtown Core Revitalization Strategy (2015) - In February of 2015, the Hermosa Beach City Council accepted the Hermosa Beach Downtown Core Revitalization Strategy, a guiding document to improve upon the pedestrian-oriented area, referred to as the “Downtown Core.” The study defined the Downtown Core as the area from the Strand to Hermosa Avenue between 14th Street and 10th Street, as well as along Pier Avenue from the Pier east to Valley Drive. The objective of this plan was to create a strategy that maintains the small-town feel of the downtown, while creating opportunities for revitalization and reinvestment in the City core for the future. The plan’s Parking Strategy contains parking and land use elements which ultimately guided this study’s goals, objectives, and final recommendations.
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9 Project Process
Below is a flowchart (Figure 2.10) of the Hermosa Beach Parking Management Study and Recommendations. This flowchart details the key milestones of this effort from project inception to this technical report.
Figure 1.1 – Project Timeline
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10 2. Existing Conditions & Parking Inventory
The City of Hermosa Beach has substantial commercial,
retail, restaurant, and other non-residential uses that create a unique mix of parking demand due to the
distinct character of the community and walkability of
the downtown core.
Study Area Characteristics
The Coastal Zone of Hermosa Beach represents
approximately 43% of the City’s land area and includes
two miles of sandy shoreline, the City’s downtown core
of commercial activity, the civic center area,
neighborhood commercial establishments, and a mix of
residential land uses including single-family homes, small multi-unit complexes, mobile homes, and larger multifamily apartment complexes.
Most of the area land uses and properties were initially developed from 1900 through the 1960s and there is
limited undeveloped land area with the exception of the City’s network of parks and open spaces.
The majority of public parking within the Coastal Zone in Hermosa Beach is provided through on-street parking within or adjacent to residential uses, with additional on and off-street metered parking provided in the commercial core, and a number of remote parking areas available at no cost at City facilities, parks, and recreational facilities.
Parking Data Sources
The initial Beach Access and Parking Study1 prepared in 2015 divided the Coastal Zone into three subzones of analysis: northern residential use, central commercial use, and southern residential use.
In order to provide a more detailed evaluation of parking needs within the Coastal Zone, those subzones were redefined as part of this parking study into eight zones to generally reflect the relationship between the existing parking network and the PLAN Hermosa character areas. Rather than following the exact boundaries of the PLAN Hermosa character areas, divisions between zones was often dependent on whether the zone provided metered or nonmetered parking. Dividing the zones in this manner provides the opportunity to develop recommendations that are more specifically tailored based on the types of parking present in each zone. Figure 2.1 illustrates the resultant zones used in this study. For reference, a map of the delineated zones overlaid on the City’s Coastal Zone character areas can be found in Appendix A.
1 Image Source: Beach Access Parking Study, Fehr & Peers (2015)
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11 Figure 2.1 – Study Area Map
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12 All data as part of this study was obtained from previous parking study efforts and other sources directly from the City. Parking occupancy within each zone was based on existing data provided by the City from two sources. Public parking data was obtained from the Beach Access and Parking Study. Parking supply and occupancy data was collected from the City for all public on-street and public off-street parking in the Coastal Zone. Public onstreet parking counts were conducted for the entirety of the Coastal Zone. Public off-street parking counts were collected in Hermosa Beach Public Lot A, Lot B, and Lot C. All three public lots are located in Zone 5: Walk Street – Downtown west of Hermosa Avenue from 11th Street to 14th Street. Lots A and B provide surface parking; Lot C is a three story-parking structure.
Public parking occupancy counts were collected during three time periods in August of 2014:
a Tuesday afternoon (2:00 pm – 3:00 pm), a Tuesday evening (7:00 pm – 8:00 pm), and a Saturday afternoon (2:00 pm – 3:00 pm). Afternoon observation times were intended to capture the peak beach visitation period, and the evening time were intended to capture the peak weekday evening restaurant dinner hour. While this data was initially collected in 2014, we believe that the overall inventory and occupancy conditions remain relevant today.
Private off-street parking data for the Coastal Zone was collected separately in 2017, as part of a City-led inventory and occupancy count. While every private lot was inventoried, observed data included only select properties with 15 or more parking spaces given their potential for shared use opportunities. Parking occupancy counts were collected during six time periods: a weekday morning, weekday afternoon, weekday evening, weekday night, weekend afternoon, and weekend evening. For consistency, only the three time periods that aligned with the public occupancy counts were chosen for analysis. Therefore, the data utilized for the purposes of this study included the occupancy observed during the weekday afternoon, weekday evening, and weekend afternoon. No assumptions were made for properties that were not observed for occupancy.
Zone Development and Characteristics
Data on parking inventory, occupancy, and anticipated demand is aggregated at the zonal level, meaning everything within a zone is treated equally. For example, if occupancy within the northern area of a given zone is higher than occupancy in the southern area of the same zone, the analysis would reflect the aggregate of the entire zone. Therefore, any recommendations tied to that particular zone will address overall trends but will not reflect issues on a block-by-block basis. Data for each of the zones was obtained from the City and was grouped and subsequently analyzed as follows:
• Off-Street (Public and Private) Parking
Total Inventory and Occupancy
• On-Street (Public) Parking
Metered
Yellow Meters
Non-Yellow Meters
Non-Metered
Within the Preferential Parking Zone
Outside of the Preferential Parking Zone
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13 For consistency with the City’s defined character areas, the naming convention for the eight zones are as follows:
Zone 1: Walk Street – North End
Zone 2: North End East
Zone 3: Walk Street – Sand Section North
Zone 4: Sand Section – Valley
Zone 5: Walk Street – Downtown
Zone 6: Sand Section – Civic Center
Zone 7: Walk Street – Sand Section – Herondo
Zone 8: Sand Section – Cypress
Figures 2.2 through 2.9 illustrate each zone in greater detail. Following the figures outlining the boundaries of each zone, Table 2.1 provides a full description of the eight zones based upon the City’s character areas, types of parking spaces available, and status as either public or private.
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14 Figure 2.2 – Zone 1 Boundary Map
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15 Figure 2.3 – Zone 2 Boundary Map
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16 Figure 2.4 – Zone 3 Boundary Map
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17 Figure 2.5 – Zone 4 Boundary Map
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18 Figure 2.6 – Zone 5 Boundary Map
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19 Figure 2.7 – Zone 6 Boundary Map
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20 Figure 2.8 – Zone 7 Boundary Map
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21 Figure 2.9 – Zone 8 Boundary Map
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22 Table 2.1 – Zone Descriptions and Parking Types
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23 Inventory of Parking
Parking inventory for the Coastal Zone is summarized in Table 2.2 (by zone) and Table 2.3 (overall) On-street public parking in the Coastal Zone (all eight zones) consists of a total of 3,837 spaces, while the total off-street parking analyzed for this study includes 869 spaces, 521 of which are City-owned public spaces, and the remaining 348 being privately-owned.
Parking within privately-owned lots was included only if the lot included 15 parking spaces or more. Zones 5, 6, and 8 were the only zones with private off-street parking that met that threshold.
Table 2.2 – Coastal Zone Parking Space Inventory by Zone Zone
Total Inventoried Spaces
On-Street Off-Street Total Public Private
Zone 1 Walk Street – North End 281 0 0 281
Zone 2 North End East 518 0 0 518
Zone 3 Walk Street – Sand Section North 493 0 0 493
Zone 4 Sand Section – Valley 738 0 0 738
Zone 5 Walk Street – Downtown 513 521 119 1,153
Zone 6 Sand Section – Civic Center 533 0 135 668
Zone 7 Walk Street – Sand Section – Herondo 543 0 0 543 Zone 8 Sand Section - Cypress 218 0 94 312
Total 3,837 521 348 4,706
Table 2.3 – Coastal Zone Parking Space Inventory
Parking Type Total Inventoried Spaces
On-Street
Yellow Metered (12 or 24 hr) 1,155
Silver Metered (2-3 hr) 327
Non-Metered (within parking district) 1,662
Yellow Metered (not in parking district) 20
Non-Metered (not in parking district) 673
Total 3,837
Public Off-Street (City-Owned)
Lot A 130
Lot B 37
Lot C 354
Total 521
Private Off-Street
Total 348
Overall
Total 4,706
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24 Existing Parking Management Programs
Management of the City’s parking resources has long been a policy priority in Hermosa Beach given the built-out nature of the community and the popularity of the city as a destination for visitors, beachgoers, and nearby residents. Over the years, a number of different parking management programs have been implemented to manage the limited parking resources of Hermosa Beach. These programs are described briefly below.
Parking Fees
Within the Coastal Zone, Hermosa Beach maintains a supply of on-street metered or lot/structure pay-by-space parking in the two blocks nearest to the beach throughout the coastal zone. The hourly meter/lot rates cost $1.25 per hour, with meters/lot rates in the commercial core increasing to $1.50 per hour from 8 PM to 2 AM daily. Yellow post meters maintain a rate of $1.25 per hour throughout the day.
Residential Parking Permit Program
In 1984, the City of Hermosa Beach applied for and was granted permission by the California Coastal Commission to establish a preferential parking permit program in conjunction with remote beach parking locations and a park and ride shuttle system. The preferential parking permit program was developed to discourage oversaturation of the City’s downtown and coastal parking, to provide free long-term parking at inland locations, and to allow residents within the impacted area to park beyond the one-hour time restrictions or without having to pay the meter at yellow pole/cap meters. The impacted area is bound by the North and South City boundaries; by the Strand on the West; by Loma Drive, Park Avenue, or Morningside Drive on the East. Parking spaces on the West side of Cypress Avenue between 11th Street and Pier Avenue are also included.
Residential parking permits are issued on an annual basis and cost $40 annually. Vehicle permits are available at a rate of one non-transferrable sticker per vehicle registered to an address (no limit on number of vehicles), and one transferrable hang tag guest pass per legal address. As part of the program, a property owner not residing at the address may also obtain one pass per address and residents within the impacted area may purchase one-day event permits at a rate of $1 for event permits one through five and no charge for permits six through twenty.
Daily Parking Permit Program
As part of the residential parking permit program, the City is required to make daily parking permit passes available to non-residents or those that live outside of the impacted area that allow them to park at yellow pole/cap meters or beyond the one-hour time restrictions at nonmetered locations. Per the City’s Coastal Development Permit for the Residential Parking Permit Program, the maximum daily fee for this permit is $5 and is valid from 8 am to 5 pm.
Employee Parking Permit Program
For those who work in Hermosa Beach and do not have parking available through their employer, monthly and annual parking passes are available. These permits are available to anyone and monthly permits are available for off-street parking lots/structures at a cost of:
• $62 per month to park anytime up to 72 hrs
• $31 per month to park only between 5am to 7pm daily
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25 Employee permits are also available to purchase that allow employees to park at on-street spaces with yellow pole/cap meters and in the unmetered, but one-hour time restricted areas at an annual cost of $143 (pro-rated to $71.50 on September 1st).
Off-Street Parking Requirements
The current parking requirements for land uses within the Coastal Zone are defined within Title 17 of the Hermosa Beach Municipal Code. Chapter 17.44 includes off-street parking requirements for residential uses, commercial and business uses, downtown district uses, mixed-uses, and common parking facilities, among other requirements for space sizes, tandem parking, and maintenance of parking areas. Table 2.4 below details parking requirements for land uses from Title 17 of the Hermosa Beach Municipal Code.
Table 2.4 – Hermosa Beach Off-Street Parking Requirements Land Use Parking Requirement
Commercial Uses
Retail 1 space per 250 square feet of GFA2
Offices, general 1 space per 250 square feet of GFA
Offices, medical 1 space per 1,000 square feet of GFA
Restaurants 1 space per 100 square feet of GFA
Fast Food 1 space per 50 square feet of GFA
Assembly 1 space per 50 square feet of GFA
Service / Repair 1 space per 1,000 square feet of GFA
Light Manufacturing 1 space per 300 square feet of GFA
Warehousing / Storage 1 space per 1,000 square feet of GFA Commercial Uses in the Downtown District3
Retail 1 space per 333 square feet of GFA
Offices, general 1 space per 333 square feet of GFA
Offices, medical 1 space per 333 square feet of GFA
In Hermosa Beach, common parking facilities may be provided to wholly or partially satisfy off-street parking requirements of two or more uses when one or more of such uses will only infrequently generate use of such parking area at times when it will ordinarily be needed by the patrons or employees of the other use(s). Multiple-use parking areas are allowed through a Parking Plan approved by the Planning Commission.
Hermosa Beach allows parking in-lieu fees for uses in the Downtown District. Building sites with a building floor area to building site of one to one or less may pay an “in-lieu” fee for all required spaces. Otherwise, building sites shall be required to provide a minimum of 25% percent of the required parking on-site.
Hermosa Beach also allows off-site parking allowable by code up to 300 feet from the use for which the spaces are provided.
2 GFA: Gross Floor Area
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26 3. Parking Occupancy Analysis
The parking occupancy analysis paints a detailed
picture of how public on-street, public off-street, and private off-street parking is utilized in the Coastal Zone.
The following terms are used when discussing parking
occupancy.
• Occupancy: The number of cars parked in a
specific area, lot, or blockface 4 during one
period of observation. It is often expressed as the
percentage of the total supply of spaces that is
occupied by parked cars.
• Peak: The time period associated with the
highest observed level of occupancy in a
specific area or parking facility.
• Optimal Capacity: The occupancy level or
number of vehicles that can be parked in a
facility or area before it becomes difficult for a
driver to find a space without having to circle or
“cruise” for parking. Optimal capacity is typically
set at an 85% occupancy level. 5 For on-street
parking this equates to roughly one vacant space per blockface. • Space Type: Space type is defined as the main characteristic given to a parking space based upon meter or curb type (i.e. green, silver, yellow etc.) This report presents the findings from this data collection effort in three sections:
• Overall occupancy summary
• Occupancy by zone
• Occupancy by on or off-street parking
• Occupancy levels by space type.
• Occupancy findings
Overall Occupancy Summary
The following discussion presents overall occupancy trends for public on- and off- street parking, as well as private off-street parking during these three distinct times of day or week.
Note that occupancy data was collected during the summer period in order to represent a typical peak season within the Coastal Zone of Hermosa Beach. A summary of the occupancy rates by zone and on or off-street parking is provided in Table 3.1.
4 A blockface is one side of a street between two consecutive features intersecting that street. 5 An on-street parking occupancy of 85% has been demonstrated by parking experts, most notably by Donald Shoup of UCLA, as the benchmark for the practical or optimal capacity of on-street parking. At 85% occupancy, approximately one available space is expected per block, thus limiting the cruising phenomenon and generally assuring the availability of a space.
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27 Table 3.1– Summary of Overall Occupancy per Zone
Zone
On-Street Parking Types Off-Street
Parking Types Observed On-Street Occupancy Observed Off-Street Occupancy Metered
Nonmetered:
Preferential
Zone
Non-metered:
NonPreferential
Zone
Public Private Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 1 ✔ 61% 66% 91% N/A N/A N/A
Zone 2 ✔ ✔ 53% 62% 82% N/A N/A N/A
Zone 3 ✔ 69% 73% 88% N/A N/A N/A
Zone 4 ✔ ✔ 47% 62% 83% N/A N/A N/A
Zone 5 ✔ ✔ ✔ 77% 84% 94%
Public:
89%
Private:
10%
Public:
78%
Private:
3%
Public:
86%
Private:
16%
Zone 6 ✔ ✔ ✔ ✔ 75% 68% 77% Private:
64%
Private:
30%
Private:
21%
Zone 7 ✔ 63% 79% 97% N/A N/A N/A
Zone 8 ✔ ✔ ✔ ✔ 66% 86% 100% Private:
46%
Private:
45%
Private:
95%
Occupancy by Zone
This section serves as a summary of the study’s findings by zone. Previous sections have detailed figures based upon parking type, while this section provides findings to better show general trends per zone.
Table 3.5 summarizes the previous section and highlights the overall occupancy observed for both on-street and off-street parking along with space types found in each zone. Given the study’s findings for the three data collection times, the weekend afternoon tends to have a higher occupancy rate than weekday afternoon and weekday evening. Zone 5 (Walk Street – Downtown), Zone 7 (Walk Street – Sand Section – Herondo), and Zone 8 (Sand Section – Cypress) exceed optimal occupancy during the weekend afternoon time period for both onstreet and off-street parking. In general, Zones 1 through 4 have lower occupancy than Zones 5 through 8 for all observed times. This can potentially be explained due to the higher rate of beachgoers in the summer months who prefer to park closer to the beach.
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28 Zone 1: Walk Street – North End
Zone 1 represents the northwest parking zone in Hermosa Beach. This zone consists of highdensity residential east of Hermosa Avenue, and low-density residential on the Strand. There are a few commercial/retail uses on Manhattan near Longfellow Avenue such as Boccato’s Groceries.
This zone is characterized primarily by yellow-metered parking at over 87% occupancy. The remaining parking inventory in this zone is either unmetered or green. Parking in this zone on weekdays in relatively constant, at around 60% occupancy overall, but upticks above 90% occupancy for the weekend afternoon time period. Relatively constant occupancy with an uptick during the weekend afternoon can be explained because the area is primarily residential with beachfront access.
Zone 2: North End East
Zone 2 represents the northeast corner of the Coastal Zone and the eastern portion of the North End Character Area. The zone consists of mainly medium-density residential, with lowdensity residential to the south east along Gould Avenue. There are also a few commercial/retail land uses on Manhattan Avenue split by 33rd Place.
This area is split roughly in half for parking within and outside of the preferential parking district.
Although parking occupancy rose nearly 30% from a weekday afternoon to a weekend afternoon, all three observation times showed occupancy under optimal capacity. Due to the primarily residential nature of this zone and that it is further from the beach, change in parking occupancy between weekday and weekend is not expected.
Zone 3: Walk Street – Sand Section North
Zone 3 represents the zone just north of downtown adjacent to the beach. This area is primarily zoned medium-density residential with low-density along the Strand and Manhattan Avenue to the north. There are two commercial hubs at Greenwich Village and Palm Drive, as well as the west side of Hermosa Avenue at 22nd Street.
This zone contains mainly yellow-metered parking, but also has silver-metered and unmetered parking, as well as green and handicapped spaces. According to the three observation times, there is a steady rise in occupancy from the weekday afternoon, to a weekday evening, then weekend afternoon. Both yellow- and silver-metered parking reach over optimal capacity during the weekend afternoon. Similar to Zone 1, this rise in parking occupancy is likely attributed to its close proximity to the beach.
Zone 4: Sand Section – Valley
Zone 4 is just east of Zone 3 and south of the North End Character Area. This area is primarily zoned low-density residential with medium-density residential to the north and south. This zone also includes Valley Park and a portion of Hermosa Valley School to the northeast and southeast, respectively.
This zone consists primarily of preferential parking, occupied at 81%, and is the zone with the highest number of parking spaces in total. As such, this zone did not reach optimal capacity during any of the three observation times. Furthermore, this was the only zone that produced overall occupancy rates of less than 50% during any of the three times. Due to the primarily
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29 residential nature of this zone and that it is further away from the beach, any changes in occupancy between the time periods are nominal.
Zone 5: Walk Street – Downtown
Zone 5 represents a large portion of the Downtown Core of Hermosa Beach. Most of the area is zoned recreational west of Hermosa Avenue and community east of Hermosa Avenue. High and medium-density residential uses are located to the north and northeast, as well as to the south and southeast. The Hermosa Beach Pier is located west of this zone.
Zone 5 consists of yellow and silver meters, unmetered parking, and a small portion of other parking types such as green, handicapped, and reserved. This zone contains more silvermetered parking (48% of zone) than yellow-metered parking (30% of zone). Yellow-metered parking occupancy was measured above optimal capacity at all observation times. Onstreet occupancy was above 90% for metered and unmetered spaces during the weekend afternoon. As the commercial center of Hermosa Beach, higher occupancies are expected.
This same occupancy trend is prevalent for off-street parking in Zone 5 as well, as the occupancy for the 521 observed spaces was above optimal capacity for two of the three observation times.
Observed private parking occupancy was measured to be fairly low at all three times, reaching no greater than 16%. The sample size is relatively small compared to the entirety of private parking in Zone 5. A number of factors could have contributed to the low figure for private parking occupancy, such as no show being playing at the Comedy & Magic Club during the three selected time periods. The club was one of two private parking lots counted for analysis in Zone 5.
Zone 6: Sand Section – Civic Center
Zone 6 is situated just east of the Downtown Core. It is characterized as mainly high-density residential, with community and public facility uses adjacent to Pier Avenue. The zone also includes uses such as the Marineland Mobile Home Park, and a portion of Hermosa Valley School to the northeast.
Similar to Zone 2, on-street optimal capacity was not reached during any of the three observation times in Zone 6. In addition, Zone 6 was the only zone to not exceed 80% capacity.
Parking in this zone is largely in the preferential parking district, with just under 100 more spaces than in the non-preferential parking area. The low parking occupancy could be attributable to the area being primarily residential, combined with a higher number of off-street spaces to account for the Civic Center, City Hall, and shops along Pier Avenue.
Zone 6 had the most off-street private parking spaces observed. Occupancy for off-street parking in this zone was highest at 64% during the weekday afternoon. The weekday evening and weekend afternoon times did not reach above 30% occupancy.
Zone 7: Walk Street – Sand Section – Herondo
Zone 7 represents the southwest parking zone in Hermosa Beach, and extends across the City’s southern boundary. The zone is primarily high-density residential, with a few commercial parcels along Hermosa Avenue south of 3rd Street.
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30 Parking types in this zone consist primarily of yellow-metered spaces at 80%, with 20 of the total 437 yellow meters outside of the preferential parking district. Zone 7 experienced the second highest occupancy rate of any zone for the weekend afternoon time period at 97%. Yellowmetered and unmetered parking in this zone have noticeably higher occupancy rates than silver-metered parking. The high rate of occupancy can be attributed to lack of sufficient parking spaces for visitors in the residential area combined with visitors from the adjacent Redondo Beach.
Zone 8: Sand Section – Cypress
Zone 8 is located east of Zone 7 and north of 2nd Street. Zone 8 consists primarily of light manufacturing uses within the northeast portion of the zone, and a combination of highdensity and medium-density residential spread throughout.
Zone 8 provides the lowest number of parking spaces and the highest occupancy rate at 100%. In addition, Zone 8 is the only zone that reaches above optimal capacity during the weekday evening. High occupancy is likely due to a greater number of 24-hour spaces in combination with demand generated from South Park.
Private parking in this zone is generally higher than private parking observed in other zones.
Zone 8 measured 95% occupancy during the weekend afternoon for private parking, which is the only private parking rate observed to be above optimal capacity during any of the three observation times for this zone.
Occupancy by On and Off-Street Parking
On-Street Parking
In general, all odd numbered zones, or zones that border the beach experience higher levels of parking occupancy than zones further away from the beach, which is expected due to a high rate of beachgoers during summer months. In all zones, peak occupancy occurred during the weekend afternoon. In particular, weekend afternoon occupancy rates exceeded optimal capacity in the following zones:
• Zone 1: Walk Street – North End (average occupancy of 91%); • Zone 3: Walk Street – Sand Section North (average occupancy of 88%); • Zone 5: Walk Street – Downtown (average occupancy of 94%); • Zone 7: Walk Street – Sand Section – Herondo (average occupancy of 97%), and • Zone 8: Sand Section – Cypress (average occupancy of 100%).
Weekday evening occupancy only exceeded optimal capacity in Zone 8 (Sand Section – Cypress, occupancy of 86%). All zones, except Zone 6 (Sand Section – Civic Center), experienced the lowest levels of occupancy during the weekday afternoon (average occupancy of 62%).
The highest peak, measured in Zone 8 (Sand Section – Cypress), reached nearly 100% occupancy during the weekend afternoon. While not every spot was occupied in this zone, some segments registered higher occupancy than the available supply due to parking in nondesignated parking spaces. For instance, some on-street segments that restricted parking entirely still registered one parked car (i.e. east side of Manhattan Avenue from 6th Street to 8th Street.) Zone 1 (Walk Street – North End), Zone 3 (Walk Street – Sand Section North), Zone 5
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31 (Walk Street – Downtown), and Zone 7 (Walk Street – Sand Section – Herondo) saw peaks in occupancy above 90% during the weekend afternoon.
Zone 5 (Walk Street – Downtown) and Zone 8 (Sand Section – Cypress) saw peaks in occupancy above 80% for weekday evening. Zone 5 (Walk Street – Downtown) and Zone 6 (Sand Section – Civic Center) saw peaks in occupancy above 70% for weekday afternoon.
Figure 3.1 – On-Street Parking Occupancy by Zone
Off-Street Parking (Public and Private)
Specific parking lots and structures in Zone 5 (Walk Street – Downtown), Zone 6 (Sand Section – Civic Center), and Zone 8 (Sand Section – Cypress) were observed for off-street parking occupancy. Zone 5 (Walk Street – Downtown) is the only zone where public, city-owned offstreet parking is provided, consisting of Lots A, B, and C. For these three public lots, average occupancy among the three observation times are fairly consistent ranging, between 78% and 89%. The lowest occupancy observed was 78% during the weekday evening, suggesting that the public lots have availability while being generally well-utilized.
Private off-street parking in Zone 5 (Walk Street – Downtown) registered relatively low (less than 16% at peak) occupancy for the two sites counted. One site, at 1301 Manhattan Avenue, serves an office/commercial use that is relatively new and the other is the Comedy & Magic Club which serves as an assembly use. Both uses show high parking availability compared to surrounding uses in the Downtown Core, which may have contributed to the low parking occupancy observed in a typically dense zone. Zone 6 (Sand Section – Civic Center) exhibited a peak of 64% occupied of off-street private parking during the weekday afternoon, where Zone 8 (Sand Section – Cypress) showed a peak of 95% occupied during the weekend afternoon. The total observed off-street parking, regardless of zone, registered a peak of 78% occupancy.
Figure 3.2 – Off-Street Parking by Zone
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32 Occupancy by Space Type
Table 3.3 presents the on-street occupancy rates by parking and post type for the following zones:
• Zone 1: Walk Street – North End;
• Zone 3: Walk Street – Sand Section North;
• Zone 5: Walk Street – Downtown; and
• Zone 7: Walk Street – Sand Section – Herondo.
On-street occupancy rates were classified by the preferential zone designation in the following zones:
• Zone 2: North End East;
• Zone 4: Sand Section – Valley;
• Zone 6: Sand Section – Civic Center; and
• Zone 8: Sand Section – Cypress.
As shown in the table, the total of on-street parking inventory as well as total occupancy per time period by zone, and an overall occupancy rate of all on-street parking spots is provided.
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33 Table 3.2 – On-Street Occupancy
On-Street Parking Type Inventory
Occupancy
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 1: Walk Street – North End
Yellow Meter 246 62% 64% 91%6
Silver Meter 0 0% 0% 0%
Green 3 0% 67% 33%
Unmetered 32 63% 81% 94%
Total 281 61% 66% 91%
Zone 2: North End East
Preferential Zone 304 49% 59% 82%
Non-Preferential Zone 214 58% 67% 81%
Total 518 53% 62% 82%
Zone 3: Walk Street – Sand Section North
Yellow Meter 337 75% 75% 91%
Silver Meter 40 68% 55% 95%
Unmetered 96 57% 83% 84%
Green 6 67% 67% 83%
Handicap 8 13% 0% 13%
Unidentified 6 0% 0% 0%
Total 493 69% 73% 88%
Zone 4: Sand Section – Valley
Preferential Zone 600 45% 59% 83%
Non-Preferential Zone 138 56% 74% 82%
Total 738 47% 62% 83%
Zone 5: Walk Street – Downtown
Yellow Meter 155 88% 95% 98%
Silver Meter 247 73% 80% 94%
Unmetered 61 82% 90% 97%
Green 22 41% 32% 68%
Handicap 5 40% 80% 80%
Other 23 65% 83% 78%
Total 513 77% 84% 94%
Zone 6: Sand Section – Civic Center
Preferential Zone 306 77% 76% 78%
Non-Preferential Zone 227 72% 57% 76%
Total 533 75% 68% 77%
Zone 7: Walk Street – Sand Section – Herondo
Yellow Meter (Preferential) 417 69% 81% 98%
Silver Meter 40 48% 58% 78%
Unmetered 56 48% 95% 102%
Green 7 29% 43% 100%
Handicap 1 0% 0% 0%
Yellow Meter (Non-Pref.) 20 30% 65% 100%
Loading (Non-Pref.) 2 0% 0% 0%
Total 543 63% 79% 97%
6 All percentages in bold have measured to reach at or above optimal capacity (85%)
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34 On-Street Parking Type Inventory
Occupancy
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 8: Sand Section – Cypress
Preferential Zone 126 60% 96% 102%
Non-Preferential Zone 92 73% 73% 96%
Total 218 66% 86% 100%
Overall
Total 3,837 63% 71% 87%
On-Street Parking
Overall occupancy during the weekend afternoon, regardless of parking type, yielded consistent levels of occupancy greater than the optimal capacity of 85 percent. Yellowmetered parking occupancy reached levels above 90% during the weekend afternoon.
Unmetered parking occupancy reached levels at or above 94% during the weekend afternoon in:
• Zone 1: Walk Street – North End;
• Zone 5: Walk Street – Downtown; and
• Zone 7: Walk Street – Sand Section – Herondo.
Silver-metered parking reached over 85 percent optimal capacity in:
• Zone 3: Walk Street – Sand Section North; and
• Zone 5: Walk Street – Downtown.
Zone 8 (Sand Section – Cypress) is the only zone that does not border the beach to register levels greater than optimal capacity. In total, all on-street parking experienced occupancy levels just above optimal capacity for the weekend afternoon (87%).
Off-Street Parking (Public and Private)
Parking occupancy reached optimal capacity twice in the three public lots, during the weekday afternoon and the weekend afternoon, at 89% and 86% respectively. Zone 8 (Sand Section – Cypress) experiences a very high occupancy rate during the weekend afternoon for its private off-street parking at 95%. Overall off-street parking, in total, did not reach optimal capacity for any of the three surveyed times.
Table 3.3 – Off-Street Occupancy
Off-Street
Parking Inventory
Occupancy
Weekday
Afternoon
Weekday
Evening
Weekend
Afternoon
Zone 5 (Public) 521 89% 78% 86%
Zone 5 (Private) 119 10% 3% 16%
Zone 6 (Private) 135 64% 30% 21%
Zone 8 (Private) 94 46% 45% 95%
Total 869 78% 59% 76%
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35 Key Takeaways
Key takeaways from the parking occupancy analysis conducted in this section are presented below. These takeaways are intended to guide the development of parking management strategy recommendations for the Coastal Zone later in this report.
Overall:
• The weekend afternoon time period tends to experience a higher occupancy rate than weekday afternoon and weekday evening, at 87% occupancy in total. • Zones in the southern part of the study area generally experience higher occupancy that zones in the northern part of the study area.
• Zones that border the beach experienced the highest levels of occupancy, along with the southern Sand Section – Cypress area. This likely correlates with the higher rate of beachgoers expected on weekends, especially during the summer months. • Zones 1, 3, 5, and 7 consist of on-street parking bordering the beach. During the weekend afternoon:
o These zones exceeded optimal capacity (90% occupancy). o Yellow-metered parking exceeded optimal capacity in Zones 1, 5, and 7 (above 90%).
o Unmetered parking exceeded optimal capacity in Zones 1, 5, and 7 (above 94%).
o Silver-metered parking exceeded optimal capacity in Zones 3 and 5 (above 85%).
• Zone 8 is the only zone that does not border the beach that exceeded optimal capacity. During the weekend afternoon, this zone:
o Experienced the highest occupancy out of all of the study zones (100%). o Reached optimal capacity for its private parking supply (95%). Weekday time periods experienced significantly less occupancy.
o Reached above 100% occupancy in on-street parking due to parking in nondesignated spaces.
On Street Parking:
• Total on-street parking occupancy is above optimal capacity during the weekend afternoon (87%).
• Weekday afternoon on-street occupancy remains below optimal capacity in all zones. • All zones experience their lowest on-street occupancy during the weekday afternoon, except the Civic Center area.
• Weekday evening on-street occupancy only exceeded optimal capacity in the southern Sand Section – Cypress area.
Off-Street Parking:
• Public parking lots in the Downtown Core generally remain available while being wellutilized (occupancy ranges from 78-89%). They reach optimal capacity during the weekday and weekend afternoons.
• Private parking occupancy in the Downtown Core is relatively low, likely due to high utilization of public parking in this zone during observation times.
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36 4. Parking Demand Analysis
Combined with the analysis of existing conditions, analyzing anticipated parking demand in the study area is essential to determine the appropriate parking management strategies for the Coastal Zone. Anticipated parking demand is typically calculated based on industry standards. However, due to the study area’s unique coastal character, it was necessary to create a more complex methodology tailored to Hermosa Beach, which is detailed in the following section.
Parking Demand Analysis
To determine the City’s current non-residential off-street parking requirements for the study area, the square footage of each land use type in the study area was aggregated by zone.
Building square footages were used to calculate the minimum number of off-street parking spaces required by code for each zone. The calculated minimum parking requirement was then compared to the existing number of off-street parking spaces currently available for each type of non-residential use.
In order to provide additional data points for determining anticipated parking demand for non-residential land uses (as municipal code requirements are often outdated and may not reflect actual conditions), an anticipated demand of private off-street parking was calculated using the following three sources:
1. Peer City Code – Parking rates from peer
city code were averaged among eight (8)
comparable cities. Each peer city is listed
below. The location of each city respective
to Hermosa Beach is found in the image
below.
1. Santa Monica
2. Manhattan Beach
3. Redondo Beach
4. Long Beach
5. Huntington Beach
6. Newport Beach
7. Laguna Beach
8. Carlsbad
The eight peer cities chosen were based on
four main characteristics:
• Proximity to Hermosa Beach
• Similar distinction as a beach city
• Similar land use distribution
• Parking requirement code describing a parking overlay district (i.e. downtown district) that reduces their parking regulations as a deviation from the remainder of the city due to higher density, mix of uses, and mode split.
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37 2. Institute of Transportation Engineers Parking Generation: 4th Edition (ITE) - ITE rates are more reflective of suburban uses that are not prevalent throughout the study area, therefore parking demand rates by land use were adjusted to reflect the coastal character of Hermosa Beach. Rates were reduced in the Downtown District by 35% to account for a higher mix of uses and greater modal split (i.e. walkability/ bike-ability/ transit).
3. Urban Land Institute Shared Parking Manual: 2nd Edition (ULI) - ULI rates are more reflective of suburban uses that are not prevalent throughout the study area, therefore shared parking rates by land use were adjusted similar to ITE rates to account for synergy amongst land uses and the overall walkability of Hermosa Beach.
Parking ratios from each source (peer city code average, ITE and ULI) were then averaged and calculated against built square footages of non-residential land uses to determine spaces anticipated to be utilized based on demand. This analysis is then compared to the number of parking spaces currently provided. Built and utilized parking ratios are important as they provide insight on whether an area is under- or over-parked, and the parking strategies need to be adjusted to meet anticipated demand. Section 5 of the report provides detailed calculations for the aforementioned parking ratios.
Code Requirements for Existing Non-Residential Uses
The City provided land use classifications for the majority of the non-residential parcels in the study area. The aggregate square footage of each land use type in the study area was calculated by zone and further analyzed against the City’s existing zoning code. Since each land use type requires a different amount of parking, parking rates vary from use to use. Land Use data was organized by the following non-residential land uses, which are consistent with the designations provided by the City:
• Commercial / Retail
• Office / Professional
• Restaurant
• Assembly
• Fast Food
• Service / Repair
• Medical Office
• Light Manufacturing
• Warehouse / Storage
In addition to these uses, the City of Hermosa Beach implements an overlay district for the Downtown Core which reduces the parking requirement for some of the same uses stated above. The Downtown Core uses are:
• Commercial/ Retail (Downtown District)
• Office/ Professional (Downtown District)
• Medical Office (Downtown District)
• Restaurant (Downtown District) 7
7 Although the City of Hermosa Beach does not provide a reduction in parking rate for restaurants within the Downtown District, the distinction is made for consistency with Section 5 Parking Demand Analysis, in which the restaurant parking demand is reduced. Justification for restaurant parking demand reduction is also found in Section 5.
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38 Table 4.1 below shows the resulting total number of parking spaces required for each land use type based on the total square footage as well as corresponding parking requirement ratios currently specified in Chapter 17.44.030 and Chapter 17.44.40 of the City of Hermosa Beach Zoning Code. Total existing private off-street parking inventory is also shown for comparison to the number of parking spaces required by the municipal code.
Table 4.1 – Non-Residential Parking Spaces Required by City Code Land Use
Square
Feet by
Use Type
Existing Minimum
Parking
Requirements
Spaces
Required
by Code
Existing Private
Off-Street
Parking Spaces
Zone 1: Walk Street – North End
Commercial / Retail 6,659 1 space per 250 sf 27 4
Total 6,659 27 4
Zone 2: North End East
Office / Professional 3,168 1 space per 250 sf 13 6
Commercial / Retail 4,905 1 space per 250 sf 19 4
Total 8,073 32 10
Zone 3: Walk Street – Sand Section North
Office / Professional 2,842 1 space per 250 sf 12 12
Commercial / Retail 12,002 1 space per 250 sf 48 4
Restaurant 5,114 1 space per 100 sf 51 2
Total 19,958 111 18
Zone 4: Sand Section – Valley
N/A8 N/A N/A N/A N/A
Zone 5: Walk Street – Downtown
Office / Professional
(Downtown District) 28,640 1 space per 333 sf 86 1049
Commercial / Retail
(Downtown District) 67,915 1 space per 333 sf 203 5010
Restaurant (Downtown District) 39,871 1 space per 100 sf 399 1111 Assembly 9,483 1 space per 50 sf 190 42
Fast Food 2,800 1 space per 50 sf 56 4
Service / Repair 2,900 1 space per 1,000 sf 3 0
Total 151,609 937 211
Zone 6: Sand Section – Civic Center
8 There is no off-street private parking in Zone 4: Sand Section – Valley 9 1301 Manhattan Ave: Parking Plan 14-8, CUP 16-5
10 1301 Manhattan Ave: Parking Plan 14-8, CUP 16-5
11 1301 Manhattan Ave: Parking Plan 14-8, CUP 16-5
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39 Land Use
Square
Feet by
Use Type
Existing Minimum
Parking
Requirements
Spaces
Required
by Code
Existing Private
Off-Street
Parking Spaces
Office / Professional
(Downtown District) 20,684 1 space per 333 sf 62 6612, 13, 14 Commercial / Retail
(Downtown District) 72,438 1 space per 333 sf 217 17915 Restaurant (Downtown District) 1,600 1 space per 100 sf 16 0 Medical Office (Downtown
District) 2,000 1 space per 333 sf 6 416
Light Manufacturing 13,676 1 space per 300 sf 46 22
Total 110,398 347 271
Zone 7: Walk Street – Sand Section – Herondo
Commercial /Retail 15,979 1 space per 250 sf 64 3917
Restaurant 4,542 1 space per 100 sf 45 15
Total 20,521 109 54
Zone 8: Sand Section – Cypress
Office / Professional 8,933 1 space per 250 sf 36 13
Light Manufacturing 87,900 1 space per 300 sf 292 169
Warehousing / Storage 14,519 1 space per 1,000 sf 15 1
Service / Repair 9,057 1 space per 1,000 sf 9 13
Total 120,409 352 196
Overall
Total 437,627 1,915 764
The table shows that Zones 3 (Walk Street – Sand Section North) and Zone 5 (Walk Street – Downtown), in particular, have less existing parking spaces than required by code. In the City of Hermosa Beach, multiple Common/Shared Parking Plans, Conditional Use Permits (CUP’s), in-lieu fees, and resolutions are in place that allow for a deviation of parking spaces from the City’s existing code. As these deviations are specific to individual sites, this analysis reflects aggregate parking requirements on a zone level. The deviations within each zone level in Table 4.1 are provided as footnotes to explain any potential discrepancies between City parking requirements and associated existing spaces.
Although there were 348 private off-street parking spaces observed for occupancy in the Coastal Zone as noted previously in table 3.1, there are actually a total of 764 private off-
12 205 Pier Ave: Parking Plan 08- 1 and 10-2, Planning Commission Resolution 08-29 13 Note for 425 Pier Ave: Parking Plan to allow the expanded business to use 8 off-site shared parking spaces at 555 Pier Ave (PARK 12-8, CUP 12-5)
14 Parking Plan 98-2 shared use of existing parking for off-site business CON 04-15 15 205 Pier Ave: Parking Plan 08- 1 and 10-2, Planning Commission Resolution 08-29 16 555 Pier Ave: Planning Commission Resolution 93-60 for a Parking Plan to allow less than required for a medical office 17 Parking Plan 03-6, Conditional Use Permit 04-8, Precise Development Plan 04-9
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40 street parking spaces. Since the analysis using municipal code is not limited to only observed parking demand, all 764 private off-street spaces in the Coastal Zone were included in the calculations for non-residential uses. Figure 4.1 illustrates the locations of the non-residential uses that were observed.
The total number of spaces required for non-residential uses in the Coastal Zone based on the City’s code is approximately 1,915 spaces compared to the 764 spaces that currently exist for the same uses.
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41 Figure 4.1 – Map of Observed Non-Residential Land Uses
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42 Actual Built Parking Ratios
Comparing land use ratios to existing parking spaces may not provide the whole picture in determining whether the number of existing spaces is sufficient and adequate for the City’s needs. It is important to analyze the total square footage of a land use to the total parking spaces provided to create an actual built18 ratio for each zone and for the Coastal Zone as a whole. The following analysis shows actual built ratios of private off-street parking supply (Table
4.2). The actual built ratio per space was determined by dividing the actual total built square footage by the actual parking supply in each zone. For comparative purposes, Table 4.2 also includes the actual built ratio of parking spaces per 1,000 square feet of non-residential land uses. This was determined by dividing the parking supply by the actual built square footage per 1,000.
The resulting total figure of 1.75 shows that for every 1,000 square feet of non-residential land use in the Coastal Zone, there are 1.75 existing off-street parking spaces. 1.75 spaces per 1,000 square feet for this specific mix can be compared to the Adjusted Peak Demand Ratio per 1,000 square feet found in Table 5.5.
Table 4.2 – Actual Built Parking Ratios for Non-Residential Land Uses Zone
Actual Built
Square
Footage (sf)
Actual
Parking
Supply
Actual Built
Ratio per
Space (sf)
Actual Built
Ratio per 1,000
sf (spaces)
Zone 1: Walk Street – North End 6,659 4 1,665 0.60
Zone 2: North End East 8,073 10 807 1.24
Zone 3: Walk Street – Sand Section North 19,958 18 1,109 0.90 Zone 4: Sand Section – Valley N/A N/A N/A N/A
Zone 5: Walk Street – Downtown 151,609 211 719 1.39
Zone 6: Sand Section – Civic Center 110,398 271 407 2.45 Zone 7: Walk Street – Sand Section – Herondo 20,521 54 380 2.63 Zone 8: Sand Section – Cypress 120,409 196 614 1.63
Total 437,627 764 573 1.75
18 “Actual built” implies that there is no distinction between occupied sf or vacant sf, and includes all building sf.
Example: Zone 1 Walk Street – North End
6,659 sf (actual built square footage) / 4 spaces (actual parking supply) = 1,665 sf (actual built ratio per space)
1,000 sf (typical sf figure to determine parking ratios) / 1,665 sf (actual built ratio per space) = 0.60 spaces (actual built ratio per 1,000 sf)
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43 Anticipated Peak Parking Demand
The anticipated peak parking demand for each non-residential land use type was determined based on a rate that combines peer city rates (including reduced-parking demand districts), adjusted ITE rates, and adjusted ULI rates. These three rates were averaged together (where data was applicable) to create an anticipated peak parking demand rate for each use (Table 5.1). Table 5.1 also presents Hermosa Beach’s current required parking rates as well as observed demand based on the City’s Beach Access Study. Each comparative demand rate is discussed in detail below.
Average City Required Rate
The peer cities chosen were based on four main characteristics: their proximity to Hermosa Beach, their similar distinction as a beach city, their similar land use distribution, and parking requirement code describing a parking overlay district (i.e. downtown district) that reduces their parking regulations as a deviation from the remainder of the City due to higher density, mix of uses, and mode split. The eight cities that were studied are:
• Long Beach
• Santa Monica
• Newport Beach
• Laguna Beach
• Manhattan Beach
• Huntington Beach
• Carlsbad
• Redondo Beach
Using the parking requirements found in each of the eight peer cities, an “Average City Required Rate” was created for comparison to the land use types studied in Hermosa Beach and is presented in Table 5.1. For walkable, high-density areas with a mix of uses where ridesharing is commonly used, most cities create a specialized overlay district where parking requirements are reduced. The Average City Required Rate was created by averaging all eight city codes based on land use. For land uses within an overlay district, the Average City Required Rate in the table reflects the reduced requirements found in the cities’ overlay districts. Uses found in the overlay district include commercial/retail, office/professional, medical office, and restaurant uses. A table of all city rates for each land use type can be found in Appendix B.
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44 ITE Rate
The Institute of Transportation Engineers (ITE) Parking Generation Manual: 4th Edition is used as the industry standard for parking demand rates. Since these rates are based mostly on suburban land uses and may not be accurate for the beach city character of Hermosa Beach, uses in the overlay district were reduced by 35% to account for a higher density of uses, a mix of uses, and a greater variation in mode split.
Numerous case studies were considered when developing a specific and appropriate reduction rate. Data was taken from the Victoria Transport Policy Institute Parking Management Strategies, the ‘Reduced Parking for Mixed-Use Areas’ provision of the City of Portland, Oregon Off-street Parking Management and Guiding Policies, and the Petco Park Area Transportation Study found in the Escondido Ballpark Project Traffic Impact Analysis by Linscott, Law & Greenspan in 2010. These case studies, coupled with other industry standards and previous parking studies similar to the Hermosa Beach’s Downtown Core, show that a 25% reduction from the standard ITE rate is necessary to account for mode split, citing a higher rate of ride hailing services and alternative modes. An additional 10% reduction in parking is also appropriate to account for a walkable area with a high mix of uses where “park once” is a common approach by downtown users. More detail on these case studies can be found in Appendix C.
ULI Rate
The Urban Land Institute (ULI) Shared Parking Manual: 2nd Edition has established the industry standard for shared parking demand among mixed uses. ULI differs from ITE as ULI considers the synergy and efficiency amongst compatible land uses by time of day, time of week, or time of year. ULI rates presented in Table 5.1 were also reduced by 35% for the Hermosa Beach Downtown District based on the same findings mentioned above.
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
45 Table 4.3 – Anticipated Peak Parking Demand Rates for Non-Residential Land Uses Land Use
Comparative Demand Rates19
Anticipated
Peak
Parking
Demand
Rate
Hermosa Beach Rates20
Average
City
Required
Rate
ITE
Demand
Rate
ULI
Shared
Parking
Demand
Rate
Hermosa
Beach
Required
Rate
Hermosa
Beach
Observed
Demand
Commercial / Retail 250 sf 214.1 sf 277.8 sf 247 sf 250 sf 609.7 sf Commercial / Retail
(Overlay District) 329.2 sf 329.4 sf 427.4 sf 362 sf 333 sf 642.4 sf Office / Professional 287.5 sf 352.1 sf 263.2 sf 301 sf 250 sf N/A Office / Professional
(Overlay District) 307.8 sf 541.7 sf 404.9 sf 439 sf 333 sf 413.3 sf Medical Office
(Overlay District) 181.3 sf 480.8 sf 341.8 sf 335 sf 333 sf 500 sf Restaurant 119.3 sf 181.8 sf 95.2 sf 132 sf 100 sf N/A
Restaurant (Overlay
District) 135 sf 279.7 sf 146.4 sf 187 sf 100 sf 201.4 sf Fast Food 159.4 sf 121.9 sf 66.7 sf 116 sf 50 sf N/A
Service / Repair 362.5 sf 444.4 sf No rate 404 sf 1,000 sf N/A Assembly 3.8 seats 2.6 seats 2.5 seats 3 seats 50 sf 378.3 sf Light Manufacturing 537.5 sf 980.4 sf No rate 759 sf 300 sf 785.8 sf Warehousing / Storage 1,187.5 sf 1,960.8 sf No rate 1,574 sf 1,000 sf 1,051.8 sf
After developing an Anticipated Peak Parking Demand Rate for each use, the number of parking spaces anticipated to be occupied in each zone at peak was calculated using the actual built square footage of non-residential land uses21 and their associated Anticipated Peak Parking Demand Rates, presented in Table 4.4. Existing off-street parking inventory is also shown for comparison to the anticipated peak demand. The total number of parking spaces forecast for non-residential uses in the Coastal Zone is 1,283 spaces compared to the 764 spaces that exist for the same uses, suggesting that the anticipated parking demand for the Coastal Area exceeds the actual off-street parking supply.22
19 The comparative rates (purple) were summed and averaged to establish the Anticipated Peaking Parking Demand Rate.
All rates represent square footage per one parking space. 20 These Hermosa Beach rates (blue) are presented for comparative purposes only. All rates represent square footage per one parking space.
21 This calculation assumes 100% of actual building square footage is occupied and generating parking demand, as building vacancy rates were not collected for this study. 22 Although some zones show a higher anticipated demand than supply available, it is important to note that there may be additional supply not included in this analysis. Private lots were only observed if they consisted of 15 or more spaces.
Additionally, Zone 5: Walk Street –Downtown contains public, city-owned, off-street lots that are not included in this private off-street inventory and may account for any inconsistencies between the number of existing spaces and the number anticipated to be occupied.
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
46 Table 4.4 – Non-Residential Parking Demand by Number of Parking Spaces Land Use Square Feet
by Use Type
Anticipated Peak
Parking Demand
Rate
Anticipated
Number of
Occupied
Parking Spaces
Existing Private
Off-Street Parking
Spaces
Zone 1: Walk Street – North End
Commercial / Retail 6,659 1 space per 247 sf 27 4
Total 6,659 27 4
Zone 2: North End East
Office / Professional 3,168 1 space per 301 sf 11 6
Commercial / Retail 4,905 1 space per 247 sf 20 4
Total 8,073 31 10
Zone 3: Walk Street – Sand Section North
Office / Professional 2,842 1 space per 301 sf 9 12
Commercial / Retail 12,002 1 space per 247 sf 49 4
Restaurant 5,114 1 space per 132 sf 39 2
Total 19,958 97 18
Zone 4: Sand Section – Valley
N/A N/A N/A N/A N/A
Zone 5: Walk Street – Downtown
Office / Professional
(Downtown District) 28,640 1 space per 439 sf 65 104
Commercial / Retail
(Downtown District) 67,915 1 space per 362 sf 188 50
Restaurant (Downtown
District) 39,871 1 space per 187 sf 213 11
Assembly 9,483 1 space per 3 seats 75 42
Fast Food 2,800 1 space per 116 sf 24 4
Service / Repair 2,900 1 space per 404 sf 7 0
Total 151,609 572 211
Zone 6: Sand Section – Civic Center
Office / Professional
(Downtown District)
20,684 1 space per 439 sf 47 66
Commercial / Retail
(Downtown District) 72,438 1 space per 362 sf 200 179
Restaurant (Downtown
District) 1,600 1 space per 187 sf 9 0
Medical Office
(Downtown District) 2,000 1 space per 335 sf 6 4
Light Manufacturing 13,676 1 space per 759 sf 18 22
Total 110,398 280 271
Zone 7: Walk Street – Sand Section – Herondo
Commercial / Retail 15,979 1 space per 247 sf 65 39
Restaurant 4,542 1 space per 132 sf 34 15
Total 20,521 99 54
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
47 Land Use Square Feet
by Use Type
Anticipated Peak
Parking Demand
Rate
Anticipated
Number of
Occupied
Parking Spaces
Existing Private
Off-Street Parking
Spaces
Zone 8: Sand Section – Cypress
Office / Professional 8,933 1 space per 301 sf 30 13
Light Manufacturing 87,900 1 space per 759 sf 116 169
Warehousing / Storage 14,519 1 space per 1,574 sf 9 1
Service / Repair 9,057 1 space per 404 sf 22 13
Total 120,409 177 196
Overall
Total 437,627 1,283 764
To further compare anticipated demand for each zone, an analysis of anticipated parking demand ratios is shown in Table 4.5. The ratio of built square footage per parking space was calculated by dividing the actual built square footage of non-residential land uses in the study area by the corresponding number of parking spaces anticipated to be occupied during peak demand, as calculated in the previous table. For comparative purposes, the demand ratio of parking spaces per 1,000 square feet was determined by dividing the anticipated demand rate by the actual built square footage per 1,000 square feet. The resulting total figure of 2.93 shows that for every 1,000 square feet of non-residential uses in the Coastal Zone, there is an anticipated demand of 2.93 parking spaces during peak times. Below is a sample calculation for Zone 1: Walk Street – North End.
Example: Zone 1 Walk Street – North End
6,659 sf (actual built square footage) / 27 spaces (anticipated number of occupied spaces) = 247 sf (adjusted peak demand ratio per space)
1,000 sf (typical sf figure to determine parking ratios) / 247 sf (adjusted peak demand ratio per space)
= 4.04 spaces (adjusted peak demand ratio per 1,000 sf)
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
48 Table 4.5 – Anticipated Peak Parking Demand Ratios
Zone
Actual Built
Square
Footage (sf)
Actual
Parking
Supply
Actual Built
Ratio per
Space (sf)
Actual Built
Ratio per 1,000
sf (spaces)
Zone 1: Walk Street – North End 6,659 27 247 4.04
Zone 2: North End East 8,073 31 266 3.76
Zone 3: Walk Street – Sand Section North 19,958 97 206 4.84 Zone 4: Sand Section – Valley N/A N/A N/A N/A
Zone 5: Walk Street – Downtown 151,609 572 265 3.78
Zone 6: Sand Section – Civic Center 110,398 280 395 2.53 Zone 7: Walk Street – Sand Section – Herondo 20,521 99 207 4.82 Zone 8: Sand Section – Cypress 120,409 177 680 1.47
Total 437,627 1,283 341 2.93
Table 4.4 shows the actual number of spaces provided per 1,000 square feet, and comparative Table 4.5 above shows the peak number of spaces demanded per 1,000 square feet. Each zone’s anticipated demand exceeds the actual built supply of off-street parking, except for Zone 8 (Walk Street – Sand Section – Herondo). In general, the average supply of off-street parking for non-residential land uses is currently 1.75 spaces per 1,000 square feet, while average demand is 2.93 parking spaces per 1,000 square feet at peak.
While non-residential land use comparisons to private off-street parking provide insight on their lot utilization, the availability of nearby on-street parking should also be considered. If on-street parking utilization in the vicinity of non-residential land uses is high, then it may be possible that these non-residential land uses are demanding more parking than can be measured through observing respective private lot capacity exclusively, as users are willing to park on-street to access these uses.
Although no formal survey was conducted, street segments adjacent to non-residential land uses were evaluated to determine if there was any correlation between land use and adjacent on-street parking utilization. On a zone-by-zone basis, there is no definitive correlation between the two. However, in general, specific on-street parking segments within each zone that are adjacent to non-residential land uses, such as on Hermosa Avenue and Pier Avenue appear to experience higher rates of occupancy than other areas and are either at or above optimal capacity.
Anticipated Seasonal Parking Demand
Peer city code, ITE, and ULI all provide rates for peak times, however, parking demand for every land use rarely peak simultaneously. The parking demand findings reflect parking demand at peak times for all individual uses, regardless of season. To more accurately reflect parking demand in Hermosa Beach, demand rates should also be analyzed according to season, as different land uses may reach peak times at different times of the year.
For instance, commercial/ retail uses have the highest parking demand in December, but office uses do not reach their highest parking demand in the same month. Because of this, demand for uses varies from season to season. According to ULI, the month of December typically has the greatest parking demand among all months, and therefore often represents
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
49 peak parking demand in this analysis. Seasonal adjustments are based on demand anticipated every three months starting from December, reflecting typical conditions for Spring (March), Summer (June), and Fall (September).
To adjust accordingly to seasonal parking demand rates, the ULI Shared Parking Manual: 2nd Edition was used. This nationally accepted shared parking manual provides seasonal demand rates adjusted for customer/visitor parking. Using the ULI Shared Parking Manual has limitations since it averages numerous U.S. cities to determine averaged seasonal peak demands, where unique cities such as Hermosa Beach may not be represented as accurately. Due to the greater influx of summer visitors in Hermosa Beach compared to a typical U.S. city, Hermosa Beach could expect peak demand in summer months fairly close or higher than the calculated demand in December.
Table 4.6 provides a summary of seasonal demand parking rates per zone and per land use.
The table includes the anticipated number of occupied spaces found in Table 4.4 for comparative purposes, which represents the “Peak” (if all land uses simultaneously reach peak demand). According to the ULI manual, the month of December represents the highest anticipated parking demand for any of the 12 months. For Hermosa Beach, the analysis indicates that 1,246 spaces would be demanded overall in December, which is 37 spaces less than the number of spaces demanded during the simultaneous total peak. The month that saw the lowest parking demand was September, with only 1,050, or 233 less spaces than the number of spaces demanded at the simultaneous total peak.
Table 4.6 – Seasonal Parking Demand
Land Use
Square
Feet by
Use Type
Anticipated Number of Occupied Parking
Spaces
Existing
Private OffStreet Parking
Spaces Peak Dec. Mar. Jun. Sep.
Zone 1: Walk Street – North End
Commercial / Retail 6,659 27 27 17 18 17 4
Total 6,659 27 27 17 18 17 4
Zone 2: North End East
Office / Professional 3,168 11 9 11 11 11 6
Commercial / Retail 4,905 20 20 13 13 13 4
Total 8,073 31 29 24 24 24 10
Zone 3: Walk Street – Sand
Office / Professional 2,842 9 8 9 9 9 12
Commercial / Retail 12,002 49 49 31 33 31 4
Restaurant 5,114 39 39 37 37 35 2
Total 19,958 97 96 77 79 75 18
Zone 4: Sand Section – Valley
N/A N/A N/A N/A N/A N/A N/A N/A
Zone 5: Walk Street – Downtown
Office / Professional
(Downtown District) 28,640 65 52 65 65 65 104
Commercial / Retail
(Downtown District) 67,915 188 188 118 126 120 50
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
50 Land Use
Square
Feet by
Use Type
Anticipated Number of Occupied Parking
Spaces
Existing
Private OffStreet Parking
Spaces Peak Dec. Mar. Jun. Sep.
Restaurant
(Downtown District) 39,871 213 213 203 203 194 11
Assembly 9,483 75 71 74 68 69 42
Fast Food 2,800 24 23 23 22 23 4
Service/Repair 2,900 7 7 7 7 7 0
Total 151,609 572 554 490 491 478 211
Zone 6: Sand Section – Civic Center
Office/ Professional
(Downtown District) 20,684 47 38 47 47 47 66
Commercial/ Retail
(Downtown District) 72,438 200 200 126 134 128 179
Restaurant
(Downtown District) 1,600 9 9 8 8 8 0
Medical Office
(Downtown District) 2,000 6 5 6 6 6 4
Light Manufacturing 13,676 18 18 18 18 18 22
Total 110,398 280 270 205 213 207 271
Zone 7: Walk Street – Sand Section – Herondo
Commercial/ Retail 15,979 65 65 41 43 41 39
Restaurant 4,542 34 34 33 33 31 15
Total 20,521 99 99 74 76 72 54
Zone 8: Sand Section – Cypress
Office/ Professional 8,933 30 24 30 30 30 13
Light Manufacturing 87,900 116 116 116 116 116 169
Warehousing/ Storage 14,519 9 9 9 9 9 1
Service/ Repair 9,057 22 22 22 22 22 13
Total 120,409 177 171 177 177 177 196
Overall
Total 437,627 1,283 1,246 1,064 1,078 1,050 764
Anticipated Future Parking Demand
The City of Hermosa Beach’s Coastal Zone has a unique character that will slowly transform and progress in the future. As part of the character, the Coastal Zone is fairly built-out, meaning that there is little area for newly built structures in west Hermosa Beach. A large majority of growth in the Coastal Zone will come in two ways:
• Additional or modified construction on existing infrastructure • A change to more intensive land uses while maintaining existing infrastructure To plan for future growth in the Coastal Zone, the City should reconsider all new projects, modifications, and land use changes as an alteration to parking demand. The basis for formulating changes in anticipated parking demand should stem from two key documents, PLAN Hermosa and this report.
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
51 In PLAN Hermosa, Table 2.1 Land Use
Designations 23 outlines density and intensity
constraints for each land use designation. The
limits set by dwelling units per acre (Du/Ac) and
floor area ratio (FAR) would be facilitated to
maintain the future character of Hermosa Beach
and limit the amount of accompanying parking
per use.
Dwelling units per acre and floor area ratio for
any new growth in the Coastal Zone should be
studied against the Anticipated Peak Parking
Demand established in Table 4.3 in this report.
Using both of these datasets would create
meaningful parking requirements that support
the planned character of the Coastal Zone while
maintaining a level of parking supply that is
suitable for efficient automobile access.
Key Takeaways
Key takeaways from the parking demand analysis conducted in this section are presented below. These takeaways are intended to guide the development of parking management strategy recommendations for the Coastal Zone later in this report. • A total of 764 spaces currently exist for non-residential uses in the Coastal Zone, as observed for this study, while the total number of spaces required for the same nonresidential uses based on the City’s code is approximately 1,915 spaces. • The total number of parking spaces forecast for the same non-residential uses is 1,283 spaces, suggesting that the anticipated parking demand for the Coastal Area exceeds the actual off-street parking supply.
• The average supply of off-street parking for non-residential land uses is currently 1.75 spaces per 1,000 square feet, while average demand is 2.93 parking spaces per 1,000 square feet at peak.
• As a result, on-street parking segments that are adjacent to non-residential land uses generally appear to experience higher rates of occupancy than other areas and are either at or above optimal capacity. Parking management strategies should account for this trend in parking utilization.
• Seasonally, the highest peak in parking demand can be anticipated to be in December, as well as the summer months due to the Coastal Zone’s proximity to the beach and various commercial/retail/recreational uses.
• PLAN Hermosa Land Use Designations should be used in conjunction with the Anticipated Peak Parking Demand Analysis conducted in this report to determine appropriate parking requirements in response to the anticipated growth in the Coastal Zone.
23 Image Source: Plan Hermosa (2017)
City of Hermosa Beach Parking Management Study
IBI Group – Revised November 2019
52 5. Recommendations
The City of Hermosa Beach’s unique character makes the Coastal Zone a destination for residents, employees, and visitors alike. Hermosa Beach’s positioning as a small town paired with a destination city creates a host of parking challenges that should be addressed to optimize the City’s parking resources in the short and long-term. The recommendations presented below lay the foundational aspects to resolve current parking limitations found in the parking occupancy and demand analyses with the intent to improve upon the overall parking system.
The recommendations follow the use of nationally-recognized best practices, case studies, and peer cities to inform parking management solutions, and are tailored to the unique character of Hermosa Beach. All potential recommendations were evaluated and selected based upon alignment with the stated goals and objectives found in PLAN Hermosa and the Downtown Core Revitalization Plan. The following recommendations are actionable and feasible with the given characteristics of the Coastal Zone.
There are twelve (12) specific recommendations categorized by six (6) overall strategies.
These recommendations and strategies are organized in Table 5.1 below:
Table 5.1 – Recommendations
Recommendation
Number Recommendation
Strategically Invest in Information and Technology
1 Implement an App-Based Mobile Pay System
2 Design and Implement a Demand-Based Parking Management Program 3 Invest and Implement a Comprehensive Parking Signage and Wayfinding System Maximize Use of Existing Parking Supply
4 Pilot a Shared Parking Program and Facilitate Shared Parking 5 Maximize Flexibility of Curb Space to Accommodate Rideshare, Other Modes, and/or Valet Service
Improve Mobility Options to Reduce Parking Demand
6 Reinvest Parking Revenues into Multimodal Improvements Simplify and Leverage the Zoning Code
7 Revise the Zoning Code to Better Support Walkable, Mixed-Use Development in the Coastal Zone
Enhance Parking Administration and Operations
8 Enhance Event Management Practices to Maximize Parking System Flexibility and Predictability
9 Improve the Residential Parking Permit Program
10 Improve Employee Parking Permit Program
11 Establish an Ongoing Collection, Monitoring, and Evaluation Process Provide Additional Public Parking as Needed
12 Strategically Invest in New Public and Shared Parking Supply in Key Locations