Agenda packet — Milpitas City Council, January 21, 2025 (part 5 of 6)

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

352

Table 117: DEMOGRAPHIC COMBINATIONS

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 641 292 348 199 134 15 140 411 85 215 310 92 94 133 25 86 138 43 181 271 69

GENDER BY AGE 98 97 99 100 98 100 99 99 94 99 99 91 97 99 97 97 100 96 97 99 96 Men 18-49 31 31 30 26 33 66 28 33 27 26 31 41 28 34 40 32 37 20 30 35 28 Men 50+ 20 23 18 23 12 8 25 19 18 22 20 15 13 19 25 17 15 39 15 17 33 Women 18-49 25 25 26 23 30 27 15 28 26 24 27 24 30 30 17 34 31 18 32 30 18 Women 50+

22 19 25 28 23 0 31 19 23 27 21 11 26 16 14 14 18 20 20 17 18 GENDER BY EDUCATION 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 Non-College Educated Men 21 22 21 21 23 0 22 22 17 29 20 12 14 24 37 22 21 22 18 22 27 College Educated Men 30 33 28 28 22 73 31 30 31 20 31 48 30 29 28 27 30 37 29 30 34 Non-College Educated Women 22 22 21 22 22 0 20 22 19 29 21 7 18 22 18 27 25 7 22 24 11 College Educated Women 27 23 30 28 34 27 27 25 33 22 27 32 38 25 17 23 23 34 31 24 28

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

SATISFACTION
-------------------
Q18 LENGTH OF RESIDENCE IN MILPITAS
------------------------------------------------------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
SAT
--------
TOTAL
DISSAT
--------
VERY
--------
SMWT
--------
VERY/
SMWT
--------

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

NT TOO/
AT ALL
--------
0-6
YRS
--------
7-10
YRS
--------
11-20
YRS
--------
21-30
YRS
--------
31+
YRS
--------
Column n-Size 641 80 419 498 106 83 231 314 278 49 134 484 306 320 250 55 100 58 123 143 211

GENDER BY AGE 98 96 100 99 94 96 100 99 98 94 97 98 98 99 99 93 98 95 98 99 98 Men 18-49 31 28 31 30 32 43 33 36 29 9 39 29 31 30 33 24 42 37 39 29 20 Men 50+ 20 26 20 21 16 14 21 19 20 28 11 22 20 19 20 24 14 12 14 19 30 Women 18-49 25 12 27 25 26 18 29 26 27 15 37 22 23 28 25 14 27 28 32 30 17 Women 50+

22 30 21 23 19 21 16 18 23 43 10 25 23 21 21 30 15 19 14 21 32 GENDER BY EDUCATION 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 Non-College Educated Men 21 18 23 23 17 27 23 24 19 15 27 19 22 20 24 17 11 15 27 19 26 College Educated Men 30 39 27 29 33 31 31 31 30 22 24 33 31 29 30 36 47 34 27 29 25 Non-College Educated Women 22 20 23 23 15 12 22 19 24 25 27 20 20 24 19 22 15 18 27 22 23 College Educated Women 27 23 26 25 35 29 23 25 27 39 22 28 27 26 27 25 27 33 19 30 27

Page 413 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

353
Table 117: DEMOGRAPHIC COMBINATIONS

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 641 409 183 145 315 138 168 144 145 4 9 4 55 199 153 143

GENDER BY AGE 98 98 97 99 98 100 99 97 99 100 100 100 100 99 99 99 Men 18-49 31 25 38 33 40 8 36 44 35 0 64 46 23 31 33 37 Men 50+ 20 24 15 17 16 32 17 13 19 0 7 0 23 18 24 17
Women 18-49 25 25 27 32 29 12 36 22 34 100 20 54 20 32 27 22 Women 50+

22 25 17 17 13 47 10 17 11 0 8 0 34 17 15 23
GENDER BY EDUCATION 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 Non-College Educated Men 21 17 25 16 25 19 26 24 24 0 67 46 27 24 26 11 College Educated Men 30 32 30 33 32 22 29 35 31 0 5 0 19 25 31 44 Non-College Educated Women 22 19 26 20 18 35 20 15 20 46 8 0 24 29 21 10 College Educated Women 27 31 19 30 25 25 25 26 25 54 20 54 31 21 22 35

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 641 330 311 114 154 90 129 77 65 358 271 268 219 142 147 129 205 160 276 365

GENDER BY AGE 98 99 98 100 100 100 100 100 100 100 100 100 100 100 100 99 99 95 99 97 Men 18-49 31 59 0 52 59 51 0 0 0 55 0 56 21 0 34 28 28 32 31 30 Men 50+ 20 39 0 0 0 0 53 41 47 0 48 0 31 43 22 13 20 24 18 22 Women 18-49 25 0 52 48 41 49 0 0 0 45 0 44 20 0 23 33 26 20 28 23 Women 50+

22 0 46 0 0 0 47 59 53 0 52 0 28 57 20 24 25 19 22 22
GENDER BY EDUCATION 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 Non-College Educated Men 21 42 0 37 20 16 18 18 18 24 18 27 17 18 57 42 0 0 50 0 College Educated Men 30 58 0 15 40 35 34 22 28 30 29 29 35 25 0 0 48 58 0 53 Non-College Educated Women 22 0 45 30 17 18 21 26 20 21 22 23 20 23 43 58 0 0 50 0 College Educated Women 27 0 55 18 24 32 26 33 33 24 30 21 29 33 0 0 52 42 0 47

Page 414 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

354
Table 117: DEMOGRAPHIC COMBINATIONS

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 641 196 129 162 141 137 193 138 172 71 84 97 84 122 115 418 560

GENDER BY AGE 98 100 100 100 100 99 98 99 97 96 99 100 98 97 100 99 99 Men 18-49 31 100 0 0 0 63 57 0 0 11 30 29 27 43 36 35 33 Men 50+ 20 0 100 0 0 36 41 0 0 34 9 25 23 20 23 22 19
Women 18-49 25 0 0 100 0 0 0 55 50 16 42 28 20 16 27 23 26 Women 50+

22 0 0 0 100 0 0 43 47 35 18 19 28 18 14 19 21
GENDER BY EDUCATION 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 Non-College Educated Men 21 44 38 0 0 100 0 0 0 18 24 13 25 23 26 22 22 College Educated Men 30 56 62 0 0 0 100 0 0 31 15 41 25 42 33 36 30 Non-College Educated Women 22 0 0 47 42 0 0 100 0 29 41 14 23 8 17 15 21 College Educated Women 27 0 0 53 58 0 0 0 100 22 20 32 26 27 25 27 27

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 641 581 15 26 18 320 321

GENDER BY AGE 98 98 95 100 100 98 98
Men 18-49 31 31 12 37 26 32 30
Men 50+ 20 20 7 24 25 19 21
Women 18-49 25 25 39 15 26 25 26
Women 50+

22 22 36 24 23 23 21
GENDER BY EDUCATION 100 100 100 100 100 100 100
Non-College Educated Men 21 22 7 17 13 23 19
College Educated Men 30 30 12 44 38 28 32
Non-College Educated Women 22 21 54 20 30 19 24
College Educated Women 27 27 27 19 20 29 25

Page 415 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

1 Table 1: Q2 JOB APPROVAL RATING RANK MATRIX TABLE (TOTAL APPROVE)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

E THE MILPITAS FIRE DEPT 92 95 89 86 95 84 93 93 87 94 93 86 92 95 87 94 97 91 93 96 90 C THE MILPITAS POLICE DEPT 82 82 81 79 86 69 91 84 57 76 89 70 80 91 65 74 84 84 77 87 77 A MILPITAS CITY GOV'T OVERALL 71 76 66 65 73 27 83 77 23 71 83 36 63 81 79 58 77 81 61 79 80 D THE MILPITAS CITY COUNCIL 66 73 61 58 68 28 75 73 22 65 79 34 58 78 77 50 78 79 55 78 78 B CITY'S BUDGET MANAGEMENT 64 70 58 55 65 44 72 70 20 62 77 35 57 74 68 55 77 73 56 76 71

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

NT TOO/
AT ALL
--------
0-6
YRS
--------
7-10
YRS
--------
11-20
YRS
--------
21-30
YRS
--------
31+
YRS
--------
Column n-Size 647 81 422 503 107 85 234 318 280 49 136 488 308 324 252 55 102 59 123 144 213

E THE MILPITAS FIRE DEPT 92 91 95 94 86 90 98 96 88 87 90 93 93 90 94 91 82 96 92 94 94 C THE MILPITAS POLICE DEPT 82 92 85 86 60 73 85 82 82 80 77 82 78 84 80 70 74 83 85 87 79 A MILPITAS CITY GOV'T OVERALL 71 85 80 81 33 70 81 78 64 60 74 69 70 72 77 39 62 67 70 77 74 D THE MILPITAS CITY COUNCIL 66 78 76 77 26 66 75 72 61 54 77 63 67 67 73 39 52 59 71 75 67 B CITY'S BUDGET MANAGEMENT 64 78 74 74 21 58 77 72 59 37 77 60 63 67 70 33 50 56 70 66 69

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

E THE MILPITAS FIRE DEPT 92 91 93 93 92 92 94 89 94 67 100 100 89 94 94 89 C THE MILPITAS POLICE DEPT 82 82 84 85 79 88 84 73 88 65 21 100 92 82 77 81 A MILPITAS CITY GOV'T OVERALL 71 70 76 72 70 75 80 58 79 79 96 54 75 71 80 68 D THE MILPITAS CITY COUNCIL 66 64 73 69 71 59 82 56 84 87 79 54 79 69 76 60 B CITY'S BUDGET MANAGEMENT 64 61 73 64 69 61 84 50 84 87 79 54 63 72 75 56

Page 416 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

2 Table 1: Q2 JOB APPROVAL RATING RANK MATRIX TABLE (TOTAL APPROVE)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

E THE MILPITAS FIRE DEPT 92 90 94 90 90 89 95 95 93 90 95 90 92 94 91 95 92 88 93 91 C THE MILPITAS POLICE DEPT 82 78 86 73 77 81 87 92 88 77 89 75 85 90 81 75 89 79 78 84 A MILPITAS CITY GOV'T OVERALL 71 70 71 73 70 62 70 76 78 69 74 71 67 77 67 78 74 64 72 69 D THE MILPITAS CITY COUNCIL 66 66 67 68 68 62 66 67 68 67 67 68 64 67 63 75 74 53 69 64 B CITY'S BUDGET MANAGEMENT 64 63 64 66 70 59 61 64 64 66 63 68 60 64 66 70 71 49 67 61

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

E THE MILPITAS FIRE DEPT 92 88 93 91 96 93 89 94 93 90 92 85 91 95 92 91 92 C THE MILPITAS POLICE DEPT 82 74 85 80 93 75 81 81 89 85 85 83 85 74 80 80 82 A MILPITAS CITY GOV'T OVERALL 71 66 78 73 71 70 69 73 70 60 80 62 72 71 74 70 72 D THE MILPITAS CITY COUNCIL 66 66 68 68 66 68 64 68 65 51 79 61 73 69 66 67 69 B CITY'S BUDGET MANAGEMENT 64 65 62 66 64 65 62 70 60 56 73 50 64 67 68 63 65

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

E THE MILPITAS FIRE DEPT 92 92 94 97 85 91 93
C THE MILPITAS POLICE DEPT 82 82 94 73 87 82 81
A MILPITAS CITY GOV'T OVERALL 71 69 72 92 74 72 69
D THE MILPITAS CITY COUNCIL 66 66 67 77 71 67 66
B CITY'S BUDGET MANAGEMENT 64 63 57 84 72 63 65

Page 417 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

3 Table 2: Q2 JOB APPROVAL RATING RANK MATRIX TABLE (TOTAL DISAPPROVE)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

B CITY'S BUDGET MANAGEMENT 20 20 21 19 22 38 5 16 70 21 11 48 28 16 15 31 16 16 29 16 16 A MILPITAS CITY GOV'T OVERALL 20 19 21 21 17 49 5 15 68 19 11 50 30 15 20 29 17 13 29 16 16 D THE MILPITAS CITY COUNCIL 19 18 21 22 16 42 6 14 68 21 10 45 29 13 17 30 12 15 29 13 16 C THE MILPITAS POLICE DEPT 14 16 12 13 11 13 5 12 39 20 8 20 17 7 35 22 14 16 19 11 23 E THE MILPITAS FIRE DEPT 2 2 1 1 0 4 0 1 5 1 2 3 3 2 7 1 0 3 2 1 5

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

B CITY'S BUDGET MANAGEMENT 20 9 12 11 67 31 14 19 21 27 14 22 22 18 17 48 27 32 11 21 18 A MILPITAS CITY GOV'T OVERALL 20 7 12 11 61 22 12 15 24 26 18 21 21 19 14 50 26 28 21 16 16 D THE MILPITAS CITY COUNCIL 19 9 11 10 66 22 14 16 22 25 10 22 20 19 15 44 19 30 18 13 21 C THE MILPITAS POLICE DEPT 14 4 11 10 36 21 14 16 12 11 18 13 16 12 15 21 15 15 13 11 16 E THE MILPITAS FIRE DEPT 2 1 0 1 7 2 1 2 2 0 4 1 1 2 1 2 3 2 1 2 2

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

B CITY'S BUDGET MANAGEMENT 20 21 16 24 18 16 9 29 10 13 5 0 19 17 16 23 A MILPITAS CITY GOV'T OVERALL 20 21 16 18 21 15 14 30 16 21 0 0 15 21 17 19 D THE MILPITAS CITY COUNCIL 19 20 14 18 17 25 9 26 9 0 5 0 10 20 17 20 C THE MILPITAS POLICE DEPT 14 14 12 12 16 10 13 21 9 35 79 0 8 12 20 14 E THE MILPITAS FIRE DEPT 2 2 0 1 2 1 2 2 1 33 0 0 4 1 2 1

Page 418 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

4 Table 2: Q2 JOB APPROVAL RATING RANK MATRIX TABLE (TOTAL DISAPPROVE)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

B CITY'S BUDGET MANAGEMENT 20 22 19 15 18 30 22 11 21 20 19 17 25 16 18 16 14 34 17 23 A MILPITAS CITY GOV'T OVERALL 20 22 18 12 21 28 20 14 16 20 18 18 23 15 18 16 16 30 17 22 D THE MILPITAS CITY COUNCIL 19 20 18 16 16 24 20 16 24 18 20 16 22 19 20 12 14 31 17 21 C THE MILPITAS POLICE DEPT 14 17 10 19 18 13 11 5 10 17 9 18 12 7 14 22 8 15 18 11 E THE MILPITAS FIRE DEPT 2 2 1 2 1 3 2 1 0 2 1 2 3 1 2 2 1 1 2 1

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

B CITY'S BUDGET MANAGEMENT 20 20 22 19 16 19 24 16 21 25 13 22 18 25 19 21 19 A MILPITAS CITY GOV'T OVERALL 20 23 17 17 17 20 23 15 20 25 9 25 19 22 20 21 19 D THE MILPITAS CITY COUNCIL 19 18 22 17 17 18 23 16 19 32 7 22 13 22 19 20 17 C THE MILPITAS POLICE DEPT 14 20 13 13 5 23 13 13 8 8 10 11 9 24 17 16 14 E THE MILPITAS FIRE DEPT 2 2 2 2 1 2 2 3 0 3 1 3 1 0 2 2 1

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

B CITY'S BUDGET MANAGEMENT 20 21 31 10 15 21 20
A MILPITAS CITY GOV'T OVERALL 20 20 16 8 20 19 20
D THE MILPITAS CITY COUNCIL 19 20 7 20 16 19 19
C THE MILPITAS POLICE DEPT 14 14 0 27 13 14 14
E THE MILPITAS FIRE DEPT 2 1 0 0 10 2 1

Page 419 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

5 Table 3: Q3 PROBLEMS FACING MILPITAS RANK MATRIX TABLE (EXTREMELY SERIOUS PROBLEM)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

C THE COST OF HOUSING 44 43 45 46 47 11 45 43 48 41 46 46 46 39 22 45 51 41 45 45 34 I INFLATION/RISING COSTS 43 41 45 46 48 27 49 39 55 50 37 43 0 0 0 57 41 27 57 41 27 A HOMELESSNESS 35 37 34 32 39 7 29 39 25 40 31 36 50 34 22 0 0 0 50 34 22 B HOMELESS ENCAMPMENTS 32 34 30 31 30 17 29 33 32 38 29 27 0 0 0 43 32 24 43 32 24 F JOBS AND THE ECONOMY 23 26 21 14 32 20 13 27 29 22 21 32 19 31 10 0 0 0 19 31 10 J TRAFFIC CONGESTION 23 23 24 30 18 12 24 21 33 38 17 11 0 0 0 28 22 17 28 22 17 G TOO MUCH GROWTH/DEVLPMNT 23 23 23 19 31 7 17 25 22 42 14 12 34 19 17 0 0 0 34 19 17 D ILLEGAL DUMPING 23 19 27 27 28 9 19 24 21 31 18 23 28 28 18 16 19 25 22 23 23 K CONDITION OF STREETS/ROADS 23 23 23 22 24 18 15 24 25 27 18 28 35 17 10 29 22 15 33 19 13 E CRIME 22 24 20 23 16 7 16 22 22 22 19 31 34 19 13 0 0 0 34 19 13 L CONDITION OF LANDSCAPING 16 13 18 16 23 16 7 19 12 18 15 15 19 17 19 16 14 9 18 16 13 H BLIGHT/ABANDONED BUILDINGS 14 15 14 14 14 17 7 16 18 14 14 17 0 0 0 20 14 10 20 14 10

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

C THE COST OF HOUSING 44 40 44 43 46 46 36 39 51 42 36 46 43 46 41 53 41 44 39 45 46 I INFLATION/RISING COSTS 43 33 45 43 42 37 34 35 52 52 35 46 44 43 41 59 41 40 54 48 35 A HOMELESSNESS 35 30 37 36 35 48 33 37 37 20 32 36 32 39 33 30 25 33 35 36 38 B HOMELESS ENCAMPMENTS 32 32 35 34 25 32 27 28 34 41 35 31 29 33 31 20 22 18 32 39 34 F JOBS AND THE ECONOMY 23 14 23 22 31 8 32 26 23 12 29 23 17 31 17 18 14 6 32 27 23 J TRAFFIC CONGESTION 23 20 24 24 22 33 19 22 24 25 29 21 28 18 27 35 24 24 31 28 16 G TOO MUCH GROWTH/DEVLPMNT 23 27 22 23 24 34 23 26 21 24 23 24 24 22 20 42 6 20 24 19 33 D ILLEGAL DUMPING 23 23 23 23 22 23 27 26 20 20 24 22 22 23 20 34 23 26 26 22 21 K CONDITION OF STREETS/ROADS 23 14 23 21 32 21 23 22 24 18 24 23 21 24 18 35 23 10 25 25 24 E CRIME 22 13 22 21 26 19 24 23 24 4 28 19 16 27 18 6 6 15 19 32 24 L CONDITION OF LANDSCAPING 16 5 17 15 19 13 22 19 13 11 20 14 14 18 11 25 13 11 20 15 16 H BLIGHT/ABANDONED BUILDINGS 14 12 17 16 10 11 18 16 15 0 20 13 12 17 12 11 21 17 6 23 7

Page 420 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

6 Table 3: Q3 PROBLEMS FACING MILPITAS RANK MATRIX TABLE (EXTREMELY SERIOUS PROBLEM)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

C THE COST OF HOUSING 44 40 51 45 46 40 47 45 47 40 24 100 38 47 46 40 I INFLATION/RISING COSTS 43 39 54 50 39 41 44 33 41 100 30 100 57 50 41 29 A HOMELESSNESS 35 32 36 37 40 26 46 31 47 21 15 0 33 29 38 44 B HOMELESS ENCAMPMENTS 32 35 25 38 31 28 35 27 42 0 0 0 29 34 35 29 F JOBS AND THE ECONOMY 23 20 27 16 33 12 43 23 44 55 0 0 13 34 29 14 J TRAFFIC CONGESTION 23 23 28 24 26 20 24 28 27 0 10 0 31 32 18 21 G TOO MUCH GROWTH/DEVLPMNT 23 23 18 28 24 18 30 18 30 45 15 0 21 28 26 18 D ILLEGAL DUMPING 23 23 20 25 24 17 27 20 29 0 7 0 31 17 23 26 K CONDITION OF STREETS/ROADS 23 21 22 23 25 18 27 23 29 0 0 54 21 24 20 28 E CRIME 22 18 28 30 20 12 32 9 33 0 0 0 37 31 15 16
L CONDITION OF LANDSCAPING 16 16 12 17 18 7 26 9 27 35 7 0 12 15 17 20 H BLIGHT/ABANDONED BUILDINGS 14 15 15 20 16 8 23 7 25 0 12 0 9 17 19 11

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

C THE COST OF HOUSING 44 42 46 39 53 45 46 39 26 47 39 47 46 33 46 44 49 36 45 43 I INFLATION/RISING COSTS 43 37 50 44 47 44 42 33 44 45 39 45 42 38 48 41 48 34 45 42 A HOMELESSNESS 35 35 36 33 34 42 53 26 13 36 36 34 49 20 41 26 37 35 34 36 B HOMELESS ENCAMPMENTS 32 31 32 34 29 35 37 27 29 32 32 31 36 28 37 26 36 26 32 32 F JOBS AND THE ECONOMY 23 27 20 38 34 17 16 20 4 31 14 36 17 12 29 23 24 18 26 22 J TRAFFIC CONGESTION 23 19 28 25 25 27 22 16 27 26 21 25 24 21 24 23 27 18 24 23 G TOO MUCH GROWTH/DEVLPMNT 23 22 24 23 20 26 26 26 16 22 24 21 26 22 31 17 27 15 24 22 D ILLEGAL DUMPING 23 21 26 29 17 16 32 14 25 21 25 22 26 19 24 18 26 21 21 24 K CONDITION OF STREETS/ROADS 23 23 22 30 27 18 24 12 20 25 20 28 22 15 25 19 22 24 22 23 E CRIME 22 21 22 29 27 24 19 12 8 27 14 28 21 10 17 28 19 23 22 21 L CONDITION OF LANDSCAPING 16 18 14 21 18 16 16 12 5 19 12 20 16 9 14 14 21 13 14 17 H BLIGHT/ABANDONED BUILDINGS 14 16 13 12 22 24 10 6 4 19 8 17 16 5 10 8 23 13 9 19

Page 421 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

7 Table 3: Q3 PROBLEMS FACING MILPITAS RANK MATRIX TABLE (EXTREMELY SERIOUS PROBLEM)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

C THE COST OF HOUSING 44 47 34 47 44 44 41 46 46 39 56 29 51 35 56 42 45 I INFLATION/RISING COSTS 43 37 35 53 44 41 35 48 51 41 63 26 46 40 42 38 43 A HOMELESSNESS 35 36 34 35 38 37 33 31 39 22 54 33 53 30 29 35 37 B HOMELESS ENCAMPMENTS 32 29 36 36 29 28 33 33 31 32 39 28 16 40 39 32 32 F JOBS AND THE ECONOMY 23 36 13 25 16 27 27 25 17 10 25 20 39 13 36 26 26 J TRAFFIC CONGESTION 23 19 18 33 24 18 19 29 28 22 39 19 24 18 15 19 24 G TOO MUCH GROWTH/DEVLPMNT 23 23 22 21 26 23 21 26 22 18 31 22 25 18 16 20 23 D ILLEGAL DUMPING 23 20 22 22 28 20 21 23 28 16 27 19 27 27 15 22 23 K CONDITION OF STREETS/ROADS 23 24 23 28 16 22 25 23 22 18 31 21 23 22 19 21 24 E CRIME 22 24 16 30 13 16 24 29 17 10 32 17 35 16 23 22 23 L CONDITION OF LANDSCAPING 16 20 14 17 10 16 19 12 15 9 19 14 15 22 15 17 17 H BLIGHT/ABANDONED BUILDINGS 14 18 11 20 4 13 18 6 19 16 30 12 12 12 14 13 14

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

C THE COST OF HOUSING 44 44 44 51 41 43 46
I INFLATION/RISING COSTS 43 42 51 62 44 0 43
A HOMELESSNESS 35 35 55 35 44 35 0
B HOMELESS ENCAMPMENTS 32 29 85 69 49 0 32
F JOBS AND THE ECONOMY 23 23 16 29 44 23 0
J TRAFFIC CONGESTION 23 24 51 0 21 0 23
G TOO MUCH GROWTH/DEVLPMNT 23 24 17 13 30 23 0
D ILLEGAL DUMPING 23 24 24 20 3 26 20
K CONDITION OF STREETS/ROADS 23 23 38 8 21 24 22
E CRIME 22 21 30 35 24 22 0
L CONDITION OF LANDSCAPING 16 16 12 22 14 18 14
H BLIGHT/ABANDONED BUILDINGS 14 14 19 17 21 0 14

Page 422 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

8 Table 4: Q3 PROBLEMS FACING MILPITAS RANK MATRIX TABLE (EXTREMELY/VERY SERIOUS PROBLEM)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

C THE COST OF HOUSING 77 82 73 74 77 33 71 81 67 82 77 70 77 75 75 79 83 82 78 80 80 I INFLATION/RISING COSTS 74 73 75 71 82 71 67 76 77 78 72 76 0 0 0 83 81 54 83 81 54 A HOMELESSNESS 67 72 63 60 69 25 56 74 48 70 69 53 74 70 64 0 0 0 74 70 64 B HOMELESS ENCAMPMENTS 61 64 59 54 65 61 46 67 58 63 65 57 0 0 0 70 66 54 70 66 54 J TRAFFIC CONGESTION 60 64 57 60 57 34 46 64 61 75 59 42 0 0 0 63 67 49 63 67 49 K CONDITION OF STREETS/ROADS 57 60 55 52 58 68 36 64 61 61 54 65 66 59 51 71 64 55 68 61 53 D ILLEGAL DUMPING 52 52 52 49 58 34 41 58 41 59 51 47 52 59 51 51 58 49 52 58 50 G TOO MUCH GROWTH/DEVLPMNT 49 58 42 37 53 7 32 57 40 78 37 26 60 52 47 0 0 0 60 52 47 E CRIME 49 54 45 41 54 29 31 56 44 48 49 53 65 52 32 0 0 0 65 52 32 F JOBS AND THE ECONOMY 48 54 43 36 55 20 31 54 47 46 49 50 51 56 34 0 0 0 51 56 34 L CONDITION OF LANDSCAPING 42 51 35 30 45 25 28 48 36 49 40 39 43 52 43 46 46 35 45 49 38 H BLIGHT/ABANDONED BUILDINGS 39 45 34 30 40 26 20 45 42 47 38 33 0 0 0 48 42 32 48 42 32

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

C THE COST OF HOUSING 77 65 81 79 68 72 79 77 79 60 85 75 75 80 76 75 67 62 79 85 79 I INFLATION/RISING COSTS 74 47 81 75 68 56 78 72 77 71 81 72 75 74 75 79 64 71 87 81 68 A HOMELESSNESS 67 61 72 70 51 69 76 74 62 51 78 65 63 70 66 51 47 71 70 71 68 B HOMELESS ENCAMPMENTS 61 55 67 65 55 55 73 68 56 43 73 58 62 61 64 57 50 62 59 66 64 J TRAFFIC CONGESTION 60 37 68 62 49 57 66 63 59 39 66 58 64 56 61 77 47 42 69 66 65 K CONDITION OF STREETS/ROADS 57 37 60 57 67 51 68 64 54 37 73 53 56 59 55 59 42 56 57 67 59 D ILLEGAL DUMPING 52 37 58 55 42 45 63 58 46 46 64 48 51 53 51 48 37 55 56 55 54 G TOO MUCH GROWTH/DEVLPMNT 49 47 53 52 33 46 58 55 45 37 70 45 50 50 48 59 10 37 62 55 58 E CRIME 49 41 50 48 56 44 62 57 46 26 61 46 36 61 37 35 25 50 48 64 50 F JOBS AND THE ECONOMY 48 38 51 49 45 20 63 52 47 33 68 43 35 61 38 26 27 32 55 64 46 L CONDITION OF LANDSCAPING 42 25 47 44 41 31 58 51 36 20 62 36 41 45 41 41 22 31 46 48 48 H BLIGHT/ABANDONED BUILDINGS 39 22 46 42 33 26 53 45 37 7 62 32 39 39 41 31 28 39 41 42 42

Page 423 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

9 Table 4: Q3 PROBLEMS FACING MILPITAS RANK MATRIX TABLE (EXTREMELY/VERY SERIOUS PROBLEM)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

C THE COST OF HOUSING 77 71 89 76 82 69 88 75 86 100 100 100 75 83 83 68 I INFLATION/RISING COSTS 74 69 89 83 74 65 83 63 85 100 42 100 70 85 69 70 A HOMELESSNESS 67 64 71 79 72 49 86 55 86 66 100 0 73 66 79 59 B HOMELESS ENCAMPMENTS 61 62 59 65 64 50 72 54 82 0 42 0 43 70 64 56 J TRAFFIC CONGESTION 60 60 67 65 64 48 73 53 80 0 22 54 56 72 61 59 K CONDITION OF STREETS/ROADS 57 56 60 64 62 43 76 46 80 40 47 54 62 62 63 58 D ILLEGAL DUMPING 52 52 53 60 53 42 67 36 73 27 14 0 61 52 55 49 G TOO MUCH GROWTH/DEVLPMNT 49 47 47 54 55 42 77 32 77 66 61 0 49 66 57 29 E CRIME 49 47 53 56 52 38 68 35 74 0 0 0 53 51 54 45
F JOBS AND THE ECONOMY 48 45 51 46 56 36 75 36 80 55 0 0 64 65 51 28 L CONDITION OF LANDSCAPING 42 42 41 49 48 24 68 23 72 60 43 0 28 48 55 33 H BLIGHT/ABANDONED BUILDINGS 39 39 42 48 42 22 55 27 63 0 22 0 22 47 50 31

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

C THE COST OF HOUSING 77 75 79 87 83 72 70 72 66 82 69 85 71 69 81 85 82 61 83 72 I INFLATION/RISING COSTS 74 73 75 77 79 82 70 67 65 79 68 78 75 66 79 76 77 65 78 72 A HOMELESSNESS 67 64 69 68 65 82 73 64 42 70 63 66 77 54 70 76 67 57 72 62 B HOMELESS ENCAMPMENTS 61 62 61 64 57 75 65 48 61 64 59 60 69 54 71 65 59 52 68 56 J TRAFFIC CONGESTION 60 56 63 58 71 62 60 50 57 65 57 66 61 53 63 65 66 46 64 57 K CONDITION OF STREETS/ROADS 57 58 56 65 64 62 54 47 40 64 49 65 57 44 56 65 60 49 60 55 D ILLEGAL DUMPING 52 50 54 55 51 50 53 50 50 52 51 52 52 50 54 56 56 41 55 49 G TOO MUCH GROWTH/DEVLPMNT 49 45 53 61 48 47 46 51 37 52 45 54 47 45 56 56 49 37 56 44 E CRIME 49 45 53 56 49 60 56 40 17 54 42 52 58 30 49 49 53 44 49 49 F JOBS AND THE ECONOMY 48 44 52 64 62 48 34 45 20 59 34 63 40 33 55 51 53 33 53 44 L CONDITION OF LANDSCAPING 42 44 41 52 51 43 37 30 26 49 32 51 40 28 46 46 44 33 46 39 H BLIGHT/ABANDONED BUILDINGS 39 41 38 47 46 45 35 22 30 46 30 47 39 26 43 41 44 28 42 37

Page 424 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

10 Table 4: Q3 PROBLEMS FACING MILPITAS RANK MATRIX TABLE (EXTREMELY/VERY SERIOUS PROBLEM)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

C THE COST OF HOUSING 77 82 64 82 74 80 72 86 74 75 87 60 82 73 91 76 77 I INFLATION/RISING COSTS 74 79 64 79 72 78 70 77 73 67 83 61 77 75 84 75 75 A HOMELESSNESS 67 71 57 69 69 71 59 74 66 52 83 65 85 71 59 69 69 B HOMELESS ENCAMPMENTS 61 64 58 63 61 65 59 70 51 55 62 56 52 74 65 63 62 J TRAFFIC CONGESTION 60 59 55 71 58 58 56 68 59 42 70 58 60 69 63 63 63 K CONDITION OF STREETS/ROADS 57 64 52 65 46 62 56 59 55 39 60 58 60 59 62 60 60 D ILLEGAL DUMPING 52 50 50 54 52 53 48 57 51 41 54 52 67 55 44 54 53 G TOO MUCH GROWTH/DEVLPMNT 49 50 39 55 50 50 41 64 46 43 55 48 48 52 47 49 50 E CRIME 49 53 32 55 51 42 48 58 50 30 50 44 59 52 58 53 52 F JOBS AND THE ECONOMY 48 57 24 62 43 42 45 67 43 22 58 49 63 33 69 53 52 L CONDITION OF LANDSCAPING 42 47 37 53 28 46 42 46 36 27 53 35 54 46 47 46 44 H BLIGHT/ABANDONED BUILDINGS 39 42 38 52 23 47 37 39 36 28 59 35 38 44 44 41 40

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

C THE COST OF HOUSING 77 76 86 89 86 76 77
I INFLATION/RISING COSTS 74 73 100 84 84 0 74
A HOMELESSNESS 67 66 82 71 62 67 0
B HOMELESS ENCAMPMENTS 61 59 100 84 78 0 61
J TRAFFIC CONGESTION 60 59 100 79 58 0 60
K CONDITION OF STREETS/ROADS 57 57 72 65 56 55 59
D ILLEGAL DUMPING 52 52 55 49 44 53 51
G TOO MUCH GROWTH/DEVLPMNT 49 47 61 64 72 49 0
E CRIME 49 47 61 71 68 49 0
F JOBS AND THE ECONOMY 48 45 61 70 72 48 0
L CONDITION OF LANDSCAPING 42 41 50 51 54 44 41
H BLIGHT/ABANDONED BUILDINGS 39 39 45 47 50 0 39

Page 425 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

11 Table 5: Q4 STATEMENTS ABOUT MILPITAS RANK MATRIX TABLE (TOTAL AGREE)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

B DIFF. CULTURES CELEBRATED 87 88 86 80 94 100 97 88 70 87 94 69 78 95 87 0 0 0 78 95 87 A PROUD TO LIVE IN MILPITAS 86 86 86 85 89 83 96 88 66 84 92 75 75 93 93 85 91 71 80 92 79 F SHOPPING/PERSONAL SERVICES 81 86 77 73 83 79 87 84 61 82 85 75 72 87 75 77 94 69 75 90 72 C TRUST PLAN FOR FUTURE 70 78 64 61 71 39 79 76 33 65 82 48 59 81 78 0 0 0 59 81 78 E OPEN/ACCOUNTABLE 69 71 67 67 70 43 83 70 41 64 84 33 0 0 0 61 79 63 61 79 63 D MANAGE TAX DOLLARS 66 68 64 69 62 35 80 67 35 60 79 42 0 0 0 55 79 62 55 79 62

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

B DIFF. CULTURES CELEBRATED 87 100 92 93 62 93 90 91 87 65 92 86 90 85 93 72 77 88 94 83 90 A PROUD TO LIVE IN MILPITAS 86 96 90 91 64 83 86 85 87 87 80 88 86 86 89 75 84 77 88 87 88 F SHOPPING/PERSONAL SERVICES 81 89 85 86 58 90 83 85 79 73 85 80 82 81 85 65 82 78 83 83 80 C TRUST PLAN FOR FUTURE 70 82 79 80 26 71 83 80 63 54 78 69 71 72 77 41 69 62 71 72 72 E OPEN/ACCOUNTABLE 69 89 78 80 24 61 67 65 74 59 65 70 72 68 75 57 52 57 72 80 72 D MANAGE TAX DOLLARS 66 87 74 76 28 66 61 63 72 50 65 66 66 64 72 41 53 67 63 77 66

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

B DIFF. CULTURES CELEBRATED 87 88 84 93 85 90 92 77 92 66 100 0 91 88 92 84 A PROUD TO LIVE IN MILPITAS 86 87 82 91 84 90 89 79 89 100 95 54 84 88 91 80 F SHOPPING/PERSONAL SERVICES 81 82 82 84 83 78 91 73 90 100 100 100 76 81 90 76 C TRUST PLAN FOR FUTURE 70 72 70 71 76 63 90 60 91 45 100 0 73 70 82 66 E OPEN/ACCOUNTABLE 69 67 70 64 74 71 80 66 81 100 70 54 69 73 79 65 D MANAGE TAX DOLLARS 66 67 64 62 67 69 78 54 79 100 70 54 54 70 75 65

Page 426 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

12 Table 5: Q4 STATEMENTS ABOUT MILPITAS RANK MATRIX TABLE (TOTAL AGREE)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

B DIFF. CULTURES CELEBRATED 87 85 89 91 86 91 82 85 88 89 84 88 85 86 88 90 91 79 89 86 A PROUD TO LIVE IN MILPITAS 86 87 86 89 87 85 87 91 75 87 86 88 86 84 86 85 93 78 86 86 F SHOPPING/PERSONAL SERVICES 81 83 80 92 82 75 82 78 72 83 78 86 79 75 79 88 84 75 83 80 C TRUST PLAN FOR FUTURE 70 72 68 70 75 63 69 79 67 71 71 73 67 74 61 71 83 62 66 74 E OPEN/ACCOUNTABLE 69 65 72 76 72 70 67 77 52 73 66 73 68 66 66 75 81 50 70 67 D MANAGE TAX DOLLARS 66 66 65 76 69 56 64 76 48 68 64 72 61 63 58 72 76 54 65 66

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

B DIFF. CULTURES CELEBRATED 87 88 81 90 87 87 84 91 87 86 92 88 71 95 87 86 87 A PROUD TO LIVE IN MILPITAS 86 87 87 87 85 85 88 87 85 84 95 83 85 82 93 86 86 F SHOPPING/PERSONAL SERVICES 81 84 80 83 77 83 82 82 79 71 90 74 86 87 86 83 83 C TRUST PLAN FOR FUTURE 70 69 80 73 65 70 74 60 74 63 91 73 78 69 64 70 72 E OPEN/ACCOUNTABLE 69 72 57 73 76 62 67 76 68 44 86 62 73 64 75 68 73 D MANAGE TAX DOLLARS 66 68 65 68 63 63 68 66 65 47 74 62 73 59 71 66 69

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

B DIFF. CULTURES CELEBRATED 87 87 79 96 82 87 0
A PROUD TO LIVE IN MILPITAS 86 85 95 98 90 87 86
F SHOPPING/PERSONAL SERVICES 81 81 81 94 84 80 83
C TRUST PLAN FOR FUTURE 70 70 100 69 69 70 0
E OPEN/ACCOUNTABLE 69 67 100 87 87 0 69
D MANAGE TAX DOLLARS 66 65 49 87 67 0 66

Page 427 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

13 Table 6: Q4 STATEMENTS ABOUT MILPITAS RANK MATRIX TABLE (TOTAL DISAGREE)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

D MANAGE TAX DOLLARS 26 26 26 22 30 46 11 25 58 34 17 39 0 0 0 36 19 30 36 19 30 C TRUST PLAN FOR FUTURE 22 20 23 24 18 49 9 18 63 25 12 48 30 16 21 0 0 0 30 16 21 E OPEN/ACCOUNTABLE 21 23 19 17 21 22 6 19 51 25 12 40 0 0 0 26 17 33 26 17 33 F SHOPPING/PERSONAL SERVICES 17 13 19 22 15 21 10 15 37 16 13 24 23 13 25 20 6 31 21 9 28 A PROUD TO LIVE IN MILPITAS 11 12 11 10 11 17 3 10 30 13 6 24 18 6 6 11 8 25 15 7 18 B DIFF. CULTURES CELEBRATED 8 7 8 11 6 0 1 8 21 8 4 23 14 4 7 0 0 0 14 4 7

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

D MANAGE TAX DOLLARS 26 8 20 18 65 21 33 30 21 34 27 26 29 25 24 55 31 28 24 18 30 C TRUST PLAN FOR FUTURE 22 9 13 12 72 22 15 17 28 15 13 25 23 20 16 56 22 32 23 17 20 E OPEN/ACCOUNTABLE 21 3 14 12 66 27 25 26 13 28 26 18 22 19 19 38 26 34 18 11 21 F SHOPPING/PERSONAL SERVICES 17 11 13 13 38 10 16 14 19 20 11 18 17 16 14 32 18 22 13 13 19 A PROUD TO LIVE IN MILPITAS 11 4 8 7 30 14 12 13 10 10 16 9 12 10 10 22 15 20 10 9 10 B DIFF. CULTURES CELEBRATED 8 0 4 4 29 7 10 9 7 7 4 8 7 9 4 19 16 11 6 10 4

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

D MANAGE TAX DOLLARS 26 24 29 28 25 24 16 36 18 0 10 0 28 26 20 23 C TRUST PLAN FOR FUTURE 22 20 26 18 20 24 8 34 6 55 0 0 27 23 13 22 E OPEN/ACCOUNTABLE 21 20 23 23 17 18 13 22 14 0 10 0 11 23 16 19 F SHOPPING/PERSONAL SERVICES 17 17 15 16 15 20 7 24 8 0 0 0 19 17 9 22 A PROUD TO LIVE IN MILPITAS 11 10 15 8 14 7 10 19 10 0 5 46 15 10 8 17 B DIFF. CULTURES CELEBRATED 8 9 9 4 8 9 3 14 2 34 0 0 7 7 4 10

Page 428 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

14 Table 6: Q4 STATEMENTS ABOUT MILPITAS RANK MATRIX TABLE (TOTAL DISAGREE)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

D MANAGE TAX DOLLARS 26 27 26 17 23 38 28 20 39 25 28 21 32 28 35 25 17 33 30 24 C TRUST PLAN FOR FUTURE 22 22 21 19 22 26 20 14 26 22 20 21 22 20 21 22 13 33 22 22 E OPEN/ACCOUNTABLE 21 21 20 15 23 17 18 15 34 19 21 19 18 23 23 20 10 33 22 20 F SHOPPING/PERSONAL SERVICES 17 16 17 5 16 25 17 21 23 15 20 12 20 22 18 11 13 24 15 18 A PROUD TO LIVE IN MILPITAS 11 11 11 8 11 13 9 5 22 11 11 10 11 13 10 13 4 20 11 11 B DIFF. CULTURES CELEBRATED 8 11 5 5 10 5 10 8 12 7 10 8 8 10 2 8 6 15 5 10

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

D MANAGE TAX DOLLARS 26 25 30 24 27 30 24 31 22 36 26 28 24 34 14 25 25 C TRUST PLAN FOR FUTURE 22 24 16 18 22 21 23 22 20 25 6 26 17 22 28 23 21 E OPEN/ACCOUNTABLE 21 18 26 19 16 26 18 19 21 32 8 29 20 27 9 21 18 F SHOPPING/PERSONAL SERVICES 17 13 19 16 20 14 17 16 18 27 10 22 9 13 13 14 15 A PROUD TO LIVE IN MILPITAS 11 10 11 11 10 12 10 11 12 13 5 17 9 17 6 12 11 B DIFF. CULTURES CELEBRATED 8 9 14 5 6 7 13 2 8 7 3 12 8 5 12 9 8

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

D MANAGE TAX DOLLARS 26 26 51 13 33 0 26
C TRUST PLAN FOR FUTURE 22 22 0 27 31 22 0
E OPEN/ACCOUNTABLE 21 22 0 13 13 0 21
F SHOPPING/PERSONAL SERVICES 17 17 19 2 16 18 15
A PROUD TO LIVE IN MILPITAS 11 12 5 2 10 10 12
B DIFF. CULTURES CELEBRATED 8 8 0 4 18 8 0

Page 429 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

15 Table 7: Q6 SAFETY RATING RANK MATRIX TABLE (TOTAL SAFE)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

F IN YOUR NEIGHBORHOOD 87 88 87 85 91 76 96 88 71 88 92 70 79 91 87 81 89 90 80 90 89 C SHOPPING IN MILPITAS 83 85 80 81 81 65 91 83 71 86 85 66 74 83 88 72 89 87 73 86 88 B PARK CLOSEST TO RESIDENCE 82 83 82 79 85 86 86 83 72 82 87 69 74 92 81 80 83 83 77 87 82 D WALKING IN MILPITAS 78 80 77 75 83 51 90 78 59 82 83 59 75 86 86 61 88 76 69 87 80 E DRIVING IN MILPITAS 78 79 77 72 84 72 92 78 53 73 87 61 66 88 66 73 85 81 70 87 75 A BICYCLING IN MILPITAS 54 58 51 44 63 38 65 55 33 54 62 38 52 69 54 55 61 53 53 65 53

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

F IN YOUR NEIGHBORHOOD 87 97 90 91 67 89 91 91 85 78 84 88 90 85 94 72 81 82 89 89 90 C SHOPPING IN MILPITAS 83 98 87 88 57 88 84 85 80 80 80 84 86 80 91 64 80 64 83 88 86 B PARK CLOSEST TO RESIDENCE 82 89 86 87 67 81 89 87 78 77 84 82 84 81 89 60 73 81 87 84 83 D WALKING IN MILPITAS 78 95 85 87 47 85 83 83 76 60 75 79 81 76 86 54 69 67 81 85 81 E DRIVING IN MILPITAS 78 90 84 84 46 82 80 81 77 66 83 77 78 78 84 52 75 69 80 88 75 A BICYCLING IN MILPITAS 54 57 63 62 27 54 68 64 47 31 70 51 53 56 58 29 44 53 59 59 55

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

F IN YOUR NEIGHBORHOOD 87 87 86 87 89 90 94 84 93 100 100 100 80 91 93 85 C SHOPPING IN MILPITAS 83 84 80 80 85 88 86 82 86 27 100 100 79 84 88 81 B PARK CLOSEST TO RESIDENCE 82 83 80 82 85 79 84 85 86 87 100 0 63 89 88 79 D WALKING IN MILPITAS 78 80 75 80 80 81 85 74 86 27 100 54 70 82 86 80 E DRIVING IN MILPITAS 78 80 79 79 79 81 85 71 88 87 58 54 80 78 79 81 A BICYCLING IN MILPITAS 54 53 58 48 64 47 72 53 75 79 51 0 45 62 62 52

Page 430 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

16 Table 7: Q6 SAFETY RATING RANK MATRIX TABLE (TOTAL SAFE)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

F IN YOUR NEIGHBORHOOD 87 85 90 87 86 91 86 87 94 88 88 87 88 90 88 85 93 81 87 88 C SHOPPING IN MILPITAS 83 83 82 84 81 76 82 92 85 81 86 83 79 89 83 78 91 75 81 84 B PARK CLOSEST TO RESIDENCE 82 85 80 80 87 83 81 86 70 84 80 84 82 79 82 76 87 82 79 85 D WALKING IN MILPITAS 78 78 78 82 80 76 75 80 81 80 78 81 75 81 75 79 86 71 77 79 E DRIVING IN MILPITAS 78 76 80 86 74 75 75 80 81 78 78 79 75 81 74 78 84 73 76 79 A BICYCLING IN MILPITAS 54 56 53 75 59 53 50 45 36 62 45 66 51 41 57 56 59 45 57 53

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

F IN YOUR NEIGHBORHOOD 87 85 85 92 91 84 85 89 91 85 92 87 82 86 91 87 88 C SHOPPING IN MILPITAS 83 80 86 82 85 83 83 79 86 80 91 79 80 74 89 81 83 B PARK CLOSEST TO RESIDENCE 82 86 82 81 78 81 87 77 82 78 83 76 80 90 82 83 83 D WALKING IN MILPITAS 78 76 81 84 75 77 80 77 79 78 91 73 73 80 78 76 79 E DRIVING IN MILPITAS 78 75 78 83 78 71 79 80 80 74 90 75 79 70 83 76 79 A BICYCLING IN MILPITAS 54 59 52 67 39 55 56 58 49 37 78 46 56 56 50 52 56

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

F IN YOUR NEIGHBORHOOD 87 87 100 93 81 87 87
C SHOPPING IN MILPITAS 83 82 100 89 77 82 83
B PARK CLOSEST TO RESIDENCE 82 82 95 93 61 84 80
D WALKING IN MILPITAS 78 78 100 80 65 81 76
E DRIVING IN MILPITAS 78 77 93 89 75 75 81
A BICYCLING IN MILPITAS 54 53 75 73 44 55 53

Page 431 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

17 Table 8: Q6 SAFETY RATING RANK MATRIX TABLE (TOTAL UNSAFE)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

A BICYCLING IN MILPITAS 18 14 21 22 16 52 10 16 38 21 13 30 21 11 19 23 15 20 22 13 19 D WALKING IN MILPITAS 10 8 12 14 7 20 2 10 23 10 5 24 10 2 11 26 4 14 18 3 13 E DRIVING IN MILPITAS 9 6 11 11 10 13 1 7 30 9 5 21 13 4 5 16 4 10 15 4 8 C SHOPPING IN MILPITAS 5 4 6 7 6 10 2 4 17 6 2 14 10 3 7 13 1 7 12 2 7 F IN YOUR NEIGHBORHOOD 5 3 6 7 4 6 3 3 15 5 2 12 12 0 12 7 3 2 10 2 5 B PARK CLOSEST TO RESIDENCE 4 5 3 4 1 6 1 3 12 4 2 12 8 2 0 9 3 5 9 2 3

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

A BICYCLING IN MILPITAS 18 20 11 13 40 25 13 16 19 23 9 20 21 15 16 42 34 27 17 12 13 D WALKING IN MILPITAS 10 3 5 4 32 7 9 8 11 13 10 10 9 10 6 23 19 14 9 4 8 E DRIVING IN MILPITAS 9 2 5 5 32 4 9 7 9 18 7 9 8 9 5 25 13 16 6 4 9 C SHOPPING IN MILPITAS 5 2 2 2 22 7 3 4 6 11 3 6 6 5 2 22 10 14 4 2 3 F IN YOUR NEIGHBORHOOD 5 0 2 2 17 5 2 3 5 11 3 5 4 5 1 18 7 7 3 3 5 B PARK CLOSEST TO RESIDENCE 4 0 3 2 14 6 4 4 5 0 4 4 5 3 3 15 8 5 2 4 3

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

A BICYCLING IN MILPITAS 18 16 20 26 18 10 8 29 9 21 0 0 20 12 13 26 D WALKING IN MILPITAS 10 9 11 8 9 7 7 12 6 33 0 46 8 10 5 9 E DRIVING IN MILPITAS 9 8 11 6 8 10 2 15 2 0 5 0 10 9 7 6 C SHOPPING IN MILPITAS 5 6 5 10 4 2 3 5 2 33 0 0 2 4 5 6 F IN YOUR NEIGHBORHOOD 5 6 3 4 4 4 2 6 2 0 0 0 10 2 3 8 B PARK CLOSEST TO RESIDENCE 4 4 4 4 4 3 4 4 4 13 0 0 4 4 4 5

Page 432 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

18 Table 8: Q6 SAFETY RATING RANK MATRIX TABLE (TOTAL UNSAFE)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

A BICYCLING IN MILPITAS 18 18 18 11 21 24 17 7 18 19 15 17 20 12 15 15 13 30 15 20 D WALKING IN MILPITAS 10 11 9 10 14 7 8 8 8 11 8 12 8 8 12 7 4 17 10 10 E DRIVING IN MILPITAS 9 10 8 4 12 10 5 10 12 9 8 8 7 11 10 5 6 15 7 10 C SHOPPING IN MILPITAS 5 6 5 4 7 8 5 1 5 6 4 6 6 3 4 4 2 12 4 7 F IN YOUR NEIGHBORHOOD 5 6 3 6 5 1 5 4 5 4 4 5 3 4 6 4 3 7 5 5 B PARK CLOSEST TO RESIDENCE 4 5 4 8 4 3 2 2 3 5 2 6 3 3 3 6 3 5 5 4

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

A BICYCLING IN MILPITAS 18 20 11 16 18 17 18 13 22 27 11 18 14 19 18 17 16 D WALKING IN MILPITAS 10 13 7 7 9 13 9 7 10 8 7 7 14 8 14 10 10 E DRIVING IN MILPITAS 9 11 8 5 9 9 10 6 9 13 3 6 12 9 8 8 8 C SHOPPING IN MILPITAS 5 6 5 6 2 4 7 4 6 9 3 6 1 9 5 5 5 F IN YOUR NEIGHBORHOOD 5 6 7 2 2 6 7 4 2 9 0 4 7 4 3 5 4 B PARK CLOSEST TO RESIDENCE 4 5 4 5 1 5 4 4 3 7 2 2 9 2 6 4 4

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

A BICYCLING IN MILPITAS 18 19 14 0 6 18 18
D WALKING IN MILPITAS 10 10 0 9 9 8 12
E DRIVING IN MILPITAS 9 9 0 0 19 10 8
C SHOPPING IN MILPITAS 5 5 0 5 10 5 5
F IN YOUR NEIGHBORHOOD 5 5 0 0 0 5 4
B PARK CLOSEST TO RESIDENCE 4 4 0 5 13 4 4

Page 433 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

19 Table 9: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY IMPORTANT)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

T EMERGENCY 911/FIRE RESPONSE 64 52 74 75 77 42 76 56 78 66 58 73 0 0 0 69 60 45 69 60 45 N SEWER/WASTEWATER SYSTEM 59 52 64 63 68 52 69 51 77 66 52 59 0 0 0 69 53 39 69 53 39 C POLICE SERVICES 55 47 62 68 51 80 74 48 50 57 54 50 61 48 54 0 0 0 61 48 54 D EMERGENCIES/NAT DISASTERS 54 50 57 59 55 50 57 54 48 59 52 46 61 46 53 0 0 0 61 46 53 G STREETS AND ROADS 54 52 56 61 46 78 59 50 60 56 48 65 64 46 41 0 0 0 64 46 41 L TRAFFIC LAWS 49 46 51 53 53 24 56 43 62 50 49 44 0 0 0 56 45 43 56 45 43 B PUBLIC PARKS 45 41 49 46 52 71 62 39 44 48 43 44 44 45 39 0 0 0 44 45 39 J AFFORDABLE HOUSING 44 40 47 47 52 0 52 39 52 48 42 33 45 35 47 0 0 0 45 35 47 K BLIGHT/ILLEGAL DUMPING 42 36 47 45 51 49 56 36 46 44 42 41 46 38 31 0 0 0 46 38 31 A REC/COMMUNITY SERVICES 41 37 45 45 43 58 52 35 45 46 35 49 44 38 38 0 0 0 44 38 38 E PROGRAMS TO HELP SENIORS 41 39 42 43 44 0 45 38 40 46 39 31 42 34 47 0 0 0 42 34 47 S CLEAN ENERGY/WATER CONS. 40 40 40 42 42 17 45 40 32 38 41 41 0 0 0 38 42 38 38 42 38 V SOCIAL SERVICE SUPPORT 38 38 39 39 41 18 45 36 40 38 36 45 0 0 0 47 39 25 47 39 25 U RENT RELIEF 37 40 35 39 36 0 42 37 33 30 44 32 0 0 0 39 44 24 39 44 24 R LOCAL BUSINESSES 37 36 39 44 35 19 48 32 44 38 34 42 0 0 0 40 37 30 40 37 30 W LANDSCAPING 36 36 37 39 35 35 40 35 36 36 36 37 44 31 36 37 36 23 41 34 27 M AFTERSCHOOL PROGRAMS 36 39 34 38 27 44 40 33 44 36 34 45 0 0 0 36 39 28 36 39 28 P CITY PROGRAMS/EVENTS 35 34 35 33 39 26 32 34 42 43 27 45 0 0 0 41 30 27 41 30 27 F BICYCLE LANES/PATHS 34 31 37 36 38 18 40 33 28 41 33 24 26 32 47 0 0 0 26 32 47 I NEW BUSINESSES/COMPANIES 34 34 34 33 32 73 34 35 28 25 35 58 33 38 32 0 0 0 33 38 32 Q DIVERSITY/DIFFERENT CULTURES 32 28 35 37 36 10 38 30 32 31 33 33 0 0 0 23 35 35 23 35 35 H CITY GOV'T OPPORTUNITIES 28 33 23 23 26 0 29 24 40 26 26 40 31 25 33 0 0 0 31 25 33 X OPERATING MILPITAS SMART 26 26 26 26 28 7 30 25 21 29 26 25 33 28 25 21 27 25 27 27 25 O ARTS/CULTURAL ACTIVITIES 25 29 21 21 23 10 10 30 22 22 29 21 0 0 0 26 27 21 26 27 21

Page 434 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

20 Table 9: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY IMPORTANT)

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

T EMERGENCY 911/FIRE RESPONSE 64 61 62 62 72 67 50 55 71 88 44 70 65 60 61 86 56 54 68 68 64 N SEWER/WASTEWATER SYSTEM 59 67 54 56 70 61 51 54 63 66 48 62 57 58 53 72 53 58 60 67 54 C POLICE SERVICES 55 61 52 53 60 83 41 52 57 60 50 57 57 53 55 64 72 65 56 43 52 D EMERGENCIES/NAT DISASTERS 54 65 53 55 49 76 51 57 48 68 56 53 60 49 62 48 47 31 58 50 62 G STREETS AND ROADS 54 54 50 51 71 80 51 58 50 55 55 54 55 53 54 61 62 63 54 44 54 L TRAFFIC LAWS 49 60 51 53 40 60 42 46 50 61 38 52 51 46 52 42 29 55 61 56 46 B PUBLIC PARKS 45 38 46 45 46 58 47 50 41 46 45 45 48 43 49 43 41 42 43 41 51 J AFFORDABLE HOUSING 44 49 43 44 47 62 37 44 44 46 35 45 44 46 43 44 55 26 43 32 50 K BLIGHT/ILLEGAL DUMPING 42 42 41 41 49 69 38 46 38 47 29 43 47 36 47 47 54 34 38 29 48 A REC/COMMUNITY SERVICES 41 56 41 43 33 76 37 47 37 24 47 40 45 37 45 48 45 34 36 33 49 E PROGRAMS TO HELP SENIORS 41 46 39 40 42 57 38 43 34 61 39 39 43 39 42 45 42 13 29 40 53 S CLEAN ENERGY/WATER CONS. 40 43 44 44 30 48 36 39 39 54 43 40 38 41 37 41 30 44 49 44 39 V SOCIAL SERVICE SUPPORT 38 43 41 41 30 38 35 36 39 57 39 38 37 40 38 30 31 38 43 44 38 U RENT RELIEF 37 44 40 41 22 43 29 33 44 26 38 38 37 37 37 35 32 29 47 40 36 R LOCAL BUSINESSES 37 56 37 41 26 50 28 34 42 35 33 39 40 33 41 34 25 13 54 45 37 W LANDSCAPING 36 29 38 36 39 52 37 41 31 38 39 35 38 35 40 30 39 33 37 29 40 M AFTERSCHOOL PROGRAMS 36 40 37 38 36 45 30 34 40 30 37 36 39 32 38 41 34 37 42 32 36 P CITY PROGRAMS/EVENTS 35 43 35 37 28 50 31 36 32 39 30 36 38 31 37 38 23 34 37 32 40 F BICYCLE LANES/PATHS 34 34 35 35 31 40 36 37 30 42 45 31 38 32 39 36 38 20 31 28 41 I NEW BUSINESSES/COMPANIES 34 27 35 33 35 35 39 38 31 28 37 34 34 35 37 16 41 27 38 24 36 Q DIVERSITY/DIFFERENT CULTURES 32 39 34 35 20 24 31 29 36 29 27 34 32 31 31 35 12 41 36 39 33 H CITY GOV'T OPPORTUNITIES 28 27 27 27 33 36 34 34 22 24 27 28 28 29 30 23 30 13 34 26 27 X OPERATING MILPITAS SMART 26 28 27 27 20 55 29 36 17 13 34 24 29 22 29 32 20 17 26 29 29 O ARTS/CULTURAL ACTIVITIES 25 33 29 29 8 30 27 28 23 13 31 23 29 20 32 11 22 15 22 35 25

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2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

21 Table 9: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY IMPORTANT)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

T EMERGENCY 911/FIRE RESPONSE 64 68 53 67 56 79 48 65 48 100 30 54 74 55 53 79 N SEWER/WASTEWATER SYSTEM 59 62 48 66 53 63 48 59 46 100 79 0 52 57 50 70 C POLICE SERVICES 55 58 53 55 50 60 42 58 42 34 63 0 63 47 49 69 D EMERGENCIES/NAT DISASTERS 54 53 49 54 51 57 55 44 54 45 61 0 61 52 52 52 G STREETS AND ROADS 54 51 64 50 54 52 48 61 45 45 75 0 62 47 55 65 L TRAFFIC LAWS 49 53 42 45 46 62 41 53 40 100 57 0 50 43 52 51 B PUBLIC PARKS 45 45 38 52 47 39 46 47 44 45 100 0 35 41 53 47 J AFFORDABLE HOUSING 44 38 46 39 48 42 48 46 47 58 34 0 38 48 47 42 K BLIGHT/ILLEGAL DUMPING 42 46 35 41 41 40 40 40 39 0 76 0 60 33 35 53 A REC/COMMUNITY SERVICES 41 38 45 41 43 38 47 41 47 79 27 0 46 40 38 49 E PROGRAMS TO HELP SENIORS 41 39 41 44 39 40 42 33 40 79 51 0 61 40 42 33 S CLEAN ENERGY/WATER CONS. 40 39 46 44 40 42 41 39 37 100 55 54 39 40 39 47 V SOCIAL SERVICE SUPPORT 38 40 35 45 38 34 40 35 35 100 57 54 38 44 44 39 U RENT RELIEF 37 31 48 37 43 31 50 34 46 100 79 54 50 44 41 37 R LOCAL BUSINESSES 37 38 37 45 39 30 39 40 37 0 30 54 37 37 43 43 W LANDSCAPING 36 35 39 37 39 29 40 37 38 65 70 0 31 35 41 42 M AFTERSCHOOL PROGRAMS 36 38 29 46 35 29 33 38 30 100 35 54 24 41 41 40 P CITY PROGRAMS/EVENTS 35 39 25 38 34 28 37 31 35 100 52 0 7 32 38 44 F BICYCLE LANES/PATHS 34 32 33 38 39 27 44 30 43 0 61 0 51 32 37 35 I NEW BUSINESSES/COMPANIES 34 35 27 35 39 22 45 30 50 0 9 0 15 34 35 39 Q DIVERSITY/DIFFERENT CULTURES 32 31 33 31 34 25 38 29 36 100 39 54 27 31 29 43 H CITY GOV'T OPPORTUNITIES 28 26 29 17 34 21 42 23 40 45 85 0 24 26 40 23 X OPERATING MILPITAS SMART 26 26 25 23 30 18 37 20 34 67 55 0 23 22 34 30 O ARTS/CULTURAL ACTIVITIES 25 25 26 29 29 13 33 24 28 100 39 54 21 26 28 36

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2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

22 Table 9: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY IMPORTANT)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

T EMERGENCY 911/FIRE RESPONSE 64 56 71 55 56 67 63 81 72 58 70 56 65 77 71 52 69 60 62 65 N SEWER/WASTEWATER SYSTEM 59 50 67 62 46 65 62 69 57 56 63 53 63 64 61 59 61 53 60 57 C POLICE SERVICES 55 55 56 32 44 60 72 65 73 44 70 39 67 68 45 46 62 65 45 63 D EMERGENCIES/NAT DISASTERS 54 48 61 51 49 47 66 55 61 49 62 50 58 58 62 57 50 50 60 50 G STREETS AND ROADS 54 55 53 46 57 52 55 51 67 52 56 52 54 58 48 47 62 55 47 59 L TRAFFIC LAWS 49 43 55 48 43 47 48 60 56 45 54 45 48 58 42 61 51 42 51 47 B PUBLIC PARKS 45 45 45 36 48 56 41 46 46 46 44 43 47 46 46 47 43 46 47 44 J AFFORDABLE HOUSING 44 44 45 44 52 42 43 43 31 47 40 49 43 37 55 42 47 32 49 41 K BLIGHT/ILLEGAL DUMPING 42 38 46 29 31 38 51 53 65 32 55 30 46 58 25 41 44 55 33 49 A REC/COMMUNITY SERVICES 41 37 45 37 48 43 40 41 25 44 37 44 41 34 36 41 43 41 39 42 E PROGRAMS TO HELP SENIORS 41 34 48 30 40 33 48 52 45 35 48 36 42 49 39 51 43 31 45 38 S CLEAN ENERGY/WATER CONS. 40 32 49 57 42 21 33 40 45 41 38 48 28 42 30 49 52 28 39 41 V SOCIAL SERVICE SUPPORT 38 32 47 47 37 36 40 35 30 40 36 41 38 33 49 41 37 29 45 33 U RENT RELIEF 37 28 47 49 38 36 29 41 32 41 33 43 32 37 40 42 44 23 41 35 R LOCAL BUSINESSES 37 35 41 36 36 41 41 34 37 37 38 36 41 35 42 42 37 31 42 34 W LANDSCAPING 36 39 33 32 43 35 33 39 34 38 35 38 34 37 32 36 39 36 34 38 M AFTERSCHOOL PROGRAMS 36 30 43 35 36 43 31 41 27 38 33 36 36 35 36 42 37 31 39 34 P CITY PROGRAMS/EVENTS 35 33 37 23 31 45 46 33 22 32 37 27 46 28 34 34 36 35 34 35 F BICYCLE LANES/PATHS 34 30 38 23 42 36 34 23 43 34 33 34 35 32 31 41 35 29 36 32 I NEW BUSINESSES/COMPANIES 34 36 31 24 48 31 38 24 34 36 33 37 35 28 23 38 34 41 30 37 Q DIVERSITY/DIFFERENT CULTURES 32 22 44 37 37 23 33 22 31 34 29 37 29 26 30 38 36 23 34 30 H CITY GOV'T OPPORTUNITIES 28 31 24 27 25 31 25 32 32 27 28 26 27 32 22 33 28 29 27 29 X OPERATING MILPITAS SMART 26 22 30 30 22 27 32 21 22 26 26 26 30 22 21 34 31 18 27 25 O ARTS/CULTURAL ACTIVITIES 25 25 25 34 29 27 26 20 5 30 19 31 26 13 27 26 28 18 27 24

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FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

23 Table 9: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY IMPORTANT)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

T EMERGENCY 911/FIRE RESPONSE 64 51 65 65 75 57 56 66 74 74 56 66 68 56 58 61 62 N SEWER/WASTEWATER SYSTEM 59 48 55 64 71 49 51 70 64 62 53 59 47 60 54 56 57 C POLICE SERVICES 55 50 61 36 78 46 62 44 63 50 55 59 57 67 37 55 56 D EMERGENCIES/NAT DISASTERS 54 40 59 60 64 55 42 65 59 55 54 41 59 61 54 54 55 G STREETS AND ROADS 54 53 55 51 57 52 58 42 61 48 62 51 71 55 43 54 55 L TRAFFIC LAWS 49 43 45 49 63 42 43 59 52 48 40 44 52 50 50 49 49 B PUBLIC PARKS 45 48 38 44 48 55 37 36 51 30 55 32 60 60 31 46 47 J AFFORDABLE HOUSING 44 49 34 46 46 54 35 42 47 40 45 32 60 41 49 45 45 K BLIGHT/ILLEGAL DUMPING 42 29 50 36 58 34 41 30 56 33 45 42 54 48 22 40 42 A REC/COMMUNITY SERVICES 41 45 22 42 49 39 36 38 49 34 44 30 47 42 42 40 42 E PROGRAMS TO HELP SENIORS 41 29 41 44 54 41 28 48 48 42 50 27 63 34 41 40 41 S CLEAN ENERGY/WATER CONS. 40 38 25 46 50 29 34 48 51 24 48 26 52 41 34 38 41 V SOCIAL SERVICE SUPPORT 38 34 30 48 43 39 28 52 42 26 51 32 38 36 39 36 40 U RENT RELIEF 37 32 21 52 45 34 25 46 48 32 42 32 47 31 40 37 39 R LOCAL BUSINESSES 37 38 31 37 45 36 34 46 35 28 38 34 49 36 38 39 39 W LANDSCAPING 36 39 39 36 31 40 38 28 37 24 41 27 50 42 34 38 38 M AFTERSCHOOL PROGRAMS 36 31 30 46 36 29 31 47 39 32 48 20 46 28 27 29 36 P CITY PROGRAMS/EVENTS 35 32 35 33 38 25 38 41 33 25 41 36 48 40 19 35 36 F BICYCLE LANES/PATHS 34 32 24 37 40 36 25 36 40 25 52 20 39 32 34 31 36 I NEW BUSINESSES/COMPANIES 34 41 30 29 35 35 37 24 37 21 39 39 37 42 18 34 36 Q DIVERSITY/DIFFERENT CULTURES 32 28 13 41 46 23 21 44 43 16 41 21 28 34 30 29 34 H CITY GOV'T OPPORTUNITIES 28 29 34 26 23 31 32 21 26 14 32 17 48 37 23 31 30 X OPERATING MILPITAS SMART 26 22 21 31 31 25 21 30 31 11 33 25 30 37 17 28 28 O ARTS/CULTURAL ACTIVITIES 25 29 20 33 18 29 23 25 26 11 20 19 29 32 35 29 27

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FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

24 Table 9: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY IMPORTANT)

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

T EMERGENCY 911/FIRE RESPONSE 64 63 70 62 79 0 64
N SEWER/WASTEWATER SYSTEM 59 58 66 77 64 0 59
C POLICE SERVICES 55 57 53 39 34 55 0
D EMERGENCIES/NAT DISASTERS 54 53 51 71 52 54 0
G STREETS AND ROADS 54 56 48 37 48 54 0
L TRAFFIC LAWS 49 49 51 44 50 0 49
B PUBLIC PARKS 45 47 59 17 33 45 0
J AFFORDABLE HOUSING 44 45 25 32 40 44 0
K BLIGHT/ILLEGAL DUMPING 42 46 22 4 12 42 0
A REC/COMMUNITY SERVICES 41 42 22 39 34 41 0
E PROGRAMS TO HELP SENIORS 41 42 47 20 34 41 0
S CLEAN ENERGY/WATER CONS. 40 41 41 31 35 0 40
V SOCIAL SERVICE SUPPORT 38 38 70 45 41 0 38
U RENT RELIEF 37 36 25 54 57 0 37
R LOCAL BUSINESSES 37 36 70 68 21 0 37
W LANDSCAPING 36 36 45 42 20 39 33
M AFTERSCHOOL PROGRAMS 36 36 51 45 8 0 36
P CITY PROGRAMS/EVENTS 35 35 70 31 16 0 35
F BICYCLE LANES/PATHS 34 34 51 39 11 34 0
I NEW BUSINESSES/COMPANIES 34 35 49 10 20 34 0
Q DIVERSITY/DIFFERENT CULTURES 32 32 45 31 8 0 32
H CITY GOV'T OPPORTUNITIES 28 28 15 37 8 28 0
X OPERATING MILPITAS SMART 26 27 14 11 19 28 24
O ARTS/CULTURAL ACTIVITIES 25 25 25 38 16 0 25

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FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

25 Table 10: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY/VERY IMPORTANT)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

T EMERGENCY 911/FIRE RESPONSE 94 92 95 95 96 91 98 91 100 95 91 97 0 0 0 97 90 95 97 90 95 G STREETS AND ROADS 92 91 92 96 88 89 93 91 92 91 93 90 92 92 89 0 0 0 92 92 89 L TRAFFIC LAWS 91 90 92 91 94 82 91 91 89 91 92 86 0 0 0 92 92 91 92 92 91 N SEWER/WASTEWATER SYSTEM 91 92 89 87 92 91 90 91 89 90 90 91 0 0 0 93 88 89 93 88 89 D EMERGENCIES/NAT DISASTERS 88 86 89 91 88 68 94 86 85 89 90 75 84 89 94 0 0 0 84 89 94 C POLICE SERVICES 87 85 89 94 79 100 96 86 73 86 88 85 88 90 60 0 0 0 88 90 60 B PUBLIC PARKS 86 82 89 86 94 89 91 84 85 84 88 78 82 87 88 0 0 0 82 87 88 V SOCIAL SERVICE SUPPORT 82 85 79 79 85 47 84 83 73 83 81 79 0 0 0 84 82 85 84 82 85 E PROGRAMS TO HELP SENIORS 80 83 78 80 80 20 89 80 67 81 85 55 78 83 72 0 0 0 78 83 72 R LOCAL BUSINESSES 80 81 79 82 76 68 84 78 82 79 83 74 0 0 0 82 78 84 82 78 84 S CLEAN ENERGY/WATER CONS. 79 82 77 74 83 62 75 82 72 77 80 79 0 0 0 82 78 80 82 78 80 P CITY PROGRAMS/EVENTS 79 81 77 71 87 76 76 80 82 83 79 77 0 0 0 83 83 63 83 83 63 K BLIGHT/ILLEGAL DUMPING 78 76 81 78 83 100 83 79 72 80 79 69 79 78 76 0 0 0 79 78 76 A REC/COMMUNITY SERVICES 78 76 79 79 79 65 86 76 69 76 81 69 72 83 75 0 0 0 72 83 75 J AFFORDABLE HOUSING 77 81 75 80 74 0 81 78 66 80 78 68 73 83 70 0 0 0 73 83 70 W LANDSCAPING 77 75 78 77 80 79 82 75 77 77 79 72 79 76 67 76 78 78 77 77 74 M AFTERSCHOOL PROGRAMS 76 77 75 74 77 80 70 79 73 77 78 71 0 0 0 76 81 74 76 81 74 F BICYCLE LANES/PATHS 75 76 75 72 84 18 75 81 54 76 80 60 68 83 74 0 0 0 68 83 74 H CITY GOV'T OPPORTUNITIES 74 75 73 69 80 68 77 72 77 76 74 75 72 79 67 0 0 0 72 79 67 U RENT RELIEF 74 81 68 74 68 26 84 73 64 71 79 66 0 0 0 67 79 84 67 79 84 I NEW BUSINESSES/COMPANIES 73 71 75 74 76 80 78 75 57 69 76 78 69 80 67 0 0 0 69 80 67 Q DIVERSITY/DIFFERENT CULTURES 70 76 65 63 70 51 67 74 54 70 75 63 0 0 0 69 77 69 69 77 69 O ARTS/CULTURAL ACTIVITIES 67 72 64 59 70 68 53 76 53 64 75 62 0 0 0 65 73 67 65 73 67 X OPERATING MILPITAS SMART 56 57 55 54 60 35 60 58 41 56 61 46 50 67 53 52 59 71 51 63 64

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FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

26 Table 10: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY/VERY IMPORTANT)

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

T EMERGENCY 911/FIRE RESPONSE 94 96 93 93 93 94 92 92 94 100 85 96 91 96 90 95 98 86 94 94 92 G STREETS AND ROADS 92 93 92 92 92 98 97 98 85 92 91 92 93 91 92 97 89 90 87 90 97 L TRAFFIC LAWS 91 91 93 93 82 96 92 93 87 97 89 92 91 91 92 83 89 95 87 92 91 N SEWER/WASTEWATER SYSTEM 91 94 92 92 88 92 91 91 90 90 85 92 87 94 85 95 90 90 90 92 90 D EMERGENCIES/NAT DISASTERS 88 89 90 90 80 86 92 91 85 88 88 88 92 85 91 93 75 80 84 92 95 C POLICE SERVICES 87 98 86 88 81 94 89 91 83 90 83 89 86 87 87 82 88 92 86 86 86 B PUBLIC PARKS 86 91 85 86 85 84 93 90 81 86 88 85 89 82 88 91 83 86 75 88 91 V SOCIAL SERVICE SUPPORT 82 80 85 84 73 82 86 85 78 77 84 81 80 83 79 85 76 81 76 86 84 E PROGRAMS TO HELP SENIORS 80 93 83 85 60 75 86 83 77 82 88 78 80 82 82 68 62 62 82 89 86 R LOCAL BUSINESSES 80 93 82 84 69 82 86 85 76 67 74 82 79 81 81 70 68 73 83 87 83 S CLEAN ENERGY/WATER CONS. 79 75 82 81 71 88 80 82 76 79 90 76 76 83 76 74 77 79 82 82 78 P CITY PROGRAMS/EVENTS 79 69 86 83 70 81 82 82 76 76 80 79 81 78 78 92 63 76 83 78 87 K BLIGHT/ILLEGAL DUMPING 78 87 78 80 71 84 83 83 73 82 73 79 84 73 85 77 80 79 72 77 82 A REC/COMMUNITY SERVICES 78 87 80 81 70 85 85 85 73 59 88 76 79 78 81 71 71 79 72 79 82 J AFFORDABLE HOUSING 77 86 81 82 64 75 84 82 74 69 85 76 75 83 78 61 65 58 84 81 81 W LANDSCAPING 77 80 79 79 70 82 82 82 72 71 77 76 75 79 75 74 75 71 74 76 81 M AFTERSCHOOL PROGRAMS 76 62 84 80 63 71 79 77 76 67 82 75 75 77 74 78 71 83 67 71 84 F BICYCLE LANES/PATHS 75 78 78 78 68 80 87 85 68 62 85 74 70 80 72 64 64 80 81 71 78 H CITY GOV'T OPPORTUNITIES 74 69 77 76 72 76 85 83 68 59 85 72 74 76 77 60 60 66 81 74 78 U RENT RELIEF 74 82 78 79 55 81 76 77 72 59 85 72 72 77 74 64 67 75 76 83 68 I NEW BUSINESSES/COMPANIES 73 69 79 77 62 64 82 77 70 69 79 72 69 80 75 41 78 70 69 77 73 Q DIVERSITY/DIFFERENT CULTURES 70 63 80 77 47 72 73 72 69 52 78 68 67 72 68 62 59 65 69 74 75 O ARTS/CULTURAL ACTIVITIES 67 59 78 74 41 67 74 72 66 40 81 63 66 68 70 48 64 67 65 66 73 X OPERATING MILPITAS SMART 56 64 63 63 35 81 69 72 41 37 80 49 58 55 60 45 42 48 59 67 56

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2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

27 Table 10: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY/VERY IMPORTANT)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

T EMERGENCY 911/FIRE RESPONSE 94 93 92 98 91 96 91 92 92 100 57 100 96 92 93 95 G STREETS AND ROADS 92 92 91 95 89 93 94 84 95 45 100 0 96 95 86 96 L TRAFFIC LAWS 91 89 94 91 90 94 95 84 95 100 90 100 90 89 93 91 N SEWER/WASTEWATER SYSTEM 91 90 92 95 91 90 92 89 94 100 100 46 79 88 92 96 D EMERGENCIES/NAT DISASTERS 88 89 84 90 86 91 95 74 96 66 100 0 95 89 88 84 C POLICE SERVICES 87 89 84 90 82 94 82 81 84 55 63 0 95 86 82 92 B PUBLIC PARKS 86 90 73 95 84 83 89 77 88 100 100 0 95 83 85 88 V SOCIAL SERVICE SUPPORT 82 77 89 85 84 77 90 75 92 100 100 54 89 84 93 72 E PROGRAMS TO HELP SENIORS 80 79 82 83 77 91 87 65 86 100 100 0 91 83 84 71 R LOCAL BUSINESSES 80 80 80 84 82 78 85 77 86 100 82 54 71 80 90 83 S CLEAN ENERGY/WATER CONS. 79 78 84 87 81 70 85 77 83 100 92 100 78 82 81 78 P CITY PROGRAMS/EVENTS 79 82 72 85 77 79 83 69 85 100 100 0 56 83 85 88 K BLIGHT/ILLEGAL DUMPING 78 87 62 86 75 76 86 62 85 66 100 0 94 76 77 79 A REC/COMMUNITY SERVICES 78 75 81 87 79 68 87 70 85 100 100 0 85 81 78 78 J AFFORDABLE HOUSING 77 70 91 82 81 75 88 72 88 79 100 0 71 85 85 72 W LANDSCAPING 77 76 78 80 78 73 84 72 86 79 96 0 76 73 86 79 M AFTERSCHOOL PROGRAMS 76 78 71 82 79 65 82 76 82 100 90 54 54 83 82 78 F BICYCLE LANES/PATHS 75 72 80 87 76 71 88 62 87 100 100 0 82 79 81 72 H CITY GOV'T OPPORTUNITIES 74 74 73 72 76 71 88 63 87 100 100 0 85 83 79 67 U RENT RELIEF 74 66 91 74 79 66 88 68 86 100 100 100 80 81 91 58 I NEW BUSINESSES/COMPANIES 73 75 74 77 74 70 87 59 88 45 100 0 76 75 82 69 Q DIVERSITY/DIFFERENT CULTURES 70 67 77 73 72 58 85 57 87 100 100 54 62 69 87 64 O ARTS/CULTURAL ACTIVITIES 67 68 72 75 72 52 80 61 77 100 92 100 56 69 81 65 X OPERATING MILPITAS SMART 56 56 58 64 59 45 75 40 76 67 90 0 58 58 69 52

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2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

28 Table 10: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY/VERY IMPORTANT)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

T EMERGENCY 911/FIRE RESPONSE 94 94 93 93 89 93 96 97 96 91 96 91 95 96 94 84 98 96 89 97 G STREETS AND ROADS 92 93 90 86 95 90 91 95 98 91 94 91 91 97 89 92 93 92 90 92 L TRAFFIC LAWS 91 89 93 89 88 92 94 92 95 89 94 89 93 93 87 95 93 90 91 91 N SEWER/WASTEWATER SYSTEM 91 89 92 92 81 95 98 92 88 88 94 86 97 90 90 88 94 89 89 92 D EMERGENCIES/NAT DISASTERS 88 85 91 88 85 86 88 90 98 86 91 86 87 94 90 88 89 84 89 87 C POLICE SERVICES 87 86 88 84 75 92 94 91 97 82 94 79 93 94 87 76 89 93 82 91 B PUBLIC PARKS 86 83 89 72 88 90 91 87 92 83 90 81 91 89 75 87 90 90 80 90 V SOCIAL SERVICE SUPPORT 82 76 88 87 77 77 87 78 79 80 82 81 83 79 80 84 90 71 82 81 E PROGRAMS TO HELP SENIORS 80 74 87 86 72 68 85 90 88 75 87 78 78 89 86 86 83 68 86 76 R LOCAL BUSINESSES 80 81 79 80 71 89 87 76 82 78 83 75 88 79 81 80 82 75 81 79 S CLEAN ENERGY/WATER CONS. 79 72 87 93 73 82 81 68 78 82 76 82 81 72 80 81 87 68 80 78 P CITY PROGRAMS/EVENTS 79 77 81 78 70 86 89 77 79 76 83 73 88 78 78 86 80 73 82 77 K BLIGHT/ILLEGAL DUMPING 78 76 80 62 71 80 86 89 99 70 90 67 83 93 64 84 82 82 73 82 A REC/COMMUNITY SERVICES 78 76 79 79 78 73 80 82 71 77 78 79 77 77 73 90 78 71 81 75 J AFFORDABLE HOUSING 77 78 78 91 82 67 74 79 64 81 73 86 71 72 89 84 78 61 87 70 W LANDSCAPING 77 76 78 78 72 78 79 80 82 76 80 75 79 81 73 78 81 73 76 78 M AFTERSCHOOL PROGRAMS 76 70 82 79 77 90 71 81 55 81 70 78 79 69 73 86 81 64 79 74 F BICYCLE LANES/PATHS 75 73 78 74 84 76 75 67 69 79 71 80 75 68 73 92 75 65 82 70 H CITY GOV'T OPPORTUNITIES 74 75 73 84 82 69 67 75 61 79 68 83 68 69 76 82 73 68 79 71 U RENT RELIEF 74 70 79 86 74 76 67 62 74 78 67 79 71 68 69 85 81 60 77 72 I NEW BUSINESSES/COMPANIES 73 74 72 64 75 80 74 75 81 73 76 71 77 78 64 78 78 73 70 75 Q DIVERSITY/DIFFERENT CULTURES 70 65 75 73 68 73 72 72 55 71 68 70 72 64 69 77 74 59 73 68 O ARTS/CULTURAL ACTIVITIES 67 68 68 72 77 72 66 64 50 74 62 75 69 58 71 75 72 51 73 63 X OPERATING MILPITAS SMART 56 52 60 64 47 61 60 56 50 56 56 54 61 53 58 69 59 40 64 51

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FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

29 Table 10: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY/VERY IMPORTANT)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

T EMERGENCY 911/FIRE RESPONSE 94 92 96 91 96 86 99 91 95 91 94 88 89 93 98 93 94 G STREETS AND ROADS 92 91 96 90 93 92 94 88 92 93 86 89 94 95 94 93 92 L TRAFFIC LAWS 91 86 94 94 94 85 92 95 91 93 89 80 85 93 96 89 90 N SEWER/WASTEWATER SYSTEM 91 86 92 89 96 84 92 93 92 89 90 93 84 93 95 92 91 D EMERGENCIES/NAT DISASTERS 88 80 93 93 91 89 82 89 92 87 87 89 90 88 91 89 88 C POLICE SERVICES 87 83 92 82 96 79 93 87 88 92 87 95 80 87 76 85 86 B PUBLIC PARKS 86 80 87 87 93 78 87 83 93 83 83 95 84 85 82 86 86 V SOCIAL SERVICE SUPPORT 82 74 77 88 88 74 76 88 89 76 89 63 86 84 86 80 82 E PROGRAMS TO HELP SENIORS 80 70 80 82 94 81 69 91 84 81 88 81 86 70 85 80 81 R LOCAL BUSINESSES 80 79 83 79 82 77 83 83 76 77 80 68 73 87 85 79 81 S CLEAN ENERGY/WATER CONS. 79 77 67 87 86 74 71 85 88 59 81 70 84 85 86 82 81 P CITY PROGRAMS/EVENTS 79 74 84 78 82 79 76 84 77 77 77 72 87 83 86 82 79 K BLIGHT/ILLEGAL DUMPING 78 67 92 74 88 77 76 68 88 87 77 84 84 82 60 77 77 A REC/COMMUNITY SERVICES 78 80 69 74 86 80 73 82 77 69 87 69 91 79 76 78 79 J AFFORDABLE HOUSING 77 80 73 82 74 90 67 82 74 67 85 74 92 64 89 79 79 W LANDSCAPING 77 75 77 77 82 75 76 76 79 70 79 70 82 81 78 78 78 M AFTERSCHOOL PROGRAMS 76 75 65 87 75 67 72 89 76 69 92 54 84 77 71 71 76 F BICYCLE LANES/PATHS 75 76 68 84 74 78 68 86 73 62 90 70 75 81 74 75 77 H CITY GOV'T OPPORTUNITIES 74 77 73 83 64 80 71 77 71 52 80 70 80 80 78 77 77 U RENT RELIEF 74 75 63 84 72 75 67 77 81 63 83 52 84 68 88 73 76 I NEW BUSINESSES/COMPANIES 73 74 77 72 75 71 77 70 73 63 74 76 76 71 74 74 74 Q DIVERSITY/DIFFERENT CULTURES 70 70 57 73 79 71 62 74 76 46 68 60 72 77 80 73 72 O ARTS/CULTURAL ACTIVITIES 67 75 59 74 64 74 63 72 64 40 71 62 75 77 77 73 72 X OPERATING MILPITAS SMART 56 53 51 60 61 63 45 64 57 43 66 48 63 71 54 59 58

Page 444 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

30 Table 10: Q11 CITY SERVICE IMPORTANCE RANK MATRIX TABLE (EXTREMELY/VERY IMPORTANT)

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

T EMERGENCY 911/FIRE RESPONSE 94 94 86 100 87 0 94
G STREETS AND ROADS 92 92 74 100 88 92 0
L TRAFFIC LAWS 91 91 100 100 79 0 91
N SEWER/WASTEWATER SYSTEM 91 90 100 100 100 0 91
D EMERGENCIES/NAT DISASTERS 88 87 90 96 88 88 0
C POLICE SERVICES 87 85 100 100 100 87 0
B PUBLIC PARKS 86 86 90 76 88 86 0
V SOCIAL SERVICE SUPPORT 82 81 100 91 80 0 82
E PROGRAMS TO HELP SENIORS 80 79 90 94 88 80 0
R LOCAL BUSINESSES 80 79 85 91 87 0 80
S CLEAN ENERGY/WATER CONS. 79 79 60 87 100 0 79
P CITY PROGRAMS/EVENTS 79 79 86 91 67 0 79
K BLIGHT/ILLEGAL DUMPING 78 80 90 44 78 78 0
A REC/COMMUNITY SERVICES 78 78 79 76 66 78 0
J AFFORDABLE HOUSING 77 77 79 90 83 77 0
W LANDSCAPING 77 77 79 75 76 76 77
M AFTERSCHOOL PROGRAMS 76 75 86 91 72 0 76
F BICYCLE LANES/PATHS 75 74 89 94 82 75 0
H CITY GOV'T OPPORTUNITIES 74 73 90 87 72 74 0
U RENT RELIEF 74 73 85 91 80 0 74
I NEW BUSINESSES/COMPANIES 73 72 80 87 77 73 0
Q DIVERSITY/DIFFERENT CULTURES 70 68 45 100 93 0 70
O ARTS/CULTURAL ACTIVITIES 67 66 70 100 72 0 67
X OPERATING MILPITAS SMART 56 56 48 60 54 56 56

Page 445 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

31 Table 11: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL SATISFIED)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

T EMERGENCY 911/FIRE RESPONSE 82 81 83 84 81 86 94 81 72 86 85 67 0 0 0 75 88 83 75 88 83 B PUBLIC PARKS 80 79 81 79 89 43 88 84 51 81 86 59 76 85 61 0 0 0 76 85 61 C POLICE SERVICES 80 78 82 80 83 100 86 83 57 80 84 70 69 87 92 0 0 0 69 87 92 N SEWER/WASTEWATER SYS 79 85 73 76 68 87 88 80 61 76 86 64 0 0 0 72 82 85 72 82 85 L TRAFFIC LAWS 72 72 71 73 70 65 79 74 50 67 77 65 0 0 0 69 76 78 69 76 78 W LANDSCAPING 70 74 67 65 72 50 80 73 44 70 78 47 61 81 62 59 74 75 60 78 70 A REC/COMMUNITY SERVICES 70 74 67 64 74 24 73 76 33 70 79 46 66 81 66 0 0 0 66 81 66 P CITY PROGRAMS/EVENTS 69 71 67 65 71 57 69 74 44 71 75 51 0 0 0 63 77 70 63 77 70 O ARTS/CULTURAL ACTIVITIES 66 71 62 62 63 52 66 71 41 60 75 54 0 0 0 58 73 67 58 73 67 Q DIVERSITY/DIFFERENT CULTURES 65 66 64 61 69 61 67 69 45 65 71 55 0 0 0 52 76 56 52 76 56 F BICYCLE LANES/PATHS 64 71 58 59 61 0 67 68 43 64 71 54 62 73 69 0 0 0 62 73 69 R LOCAL BUSINESSES 63 64 61 61 61 62 78 63 40 67 68 37 0 0 0 49 77 65 49 77 65 K BLIGHT/ILLEGAL DUMPING 62 73 52 49 59 35 63 66 37 57 72 45 51 80 60 0 0 0 51 80 60 V SOCIAL SERVICE SUPPORT 61 59 62 64 59 59 64 66 33 58 70 37 0 0 0 51 74 67 51 74 67 G STREETS AND ROADS 61 66 56 50 68 24 71 62 37 59 70 41 49 72 65 0 0 0 49 72 65 S CLEAN ENERGY/WATER CONS. 60 63 58 55 61 64 75 63 28 65 68 26 0 0 0 49 73 66 49 73 66 D EMERGENCIES/NAT DISASTERS 59 68 50 49 55 11 62 65 24 65 61 42 55 71 73 0 0 0 55 71 73 M AFTERSCHOOL PROGRAMS 57 63 52 50 56 52 54 64 32 56 68 33 0 0 0 50 72 66 50 72 66 H CITY GOV'T OPPORTUNITIES 57 63 52 51 56 18 67 60 24 57 66 36 43 72 61 0 0 0 43 72 61 E PROGRAMS TO HELP SENIORS 55 59 52 46 64 18 57 61 27 52 65 38 54 66 51 0 0 0 54 66 51 I NEW BUSINESSES/COMPANIES 53 58 49 48 52 39 52 59 26 58 59 29 42 66 49 0 0 0 42 66 49 J AFFORDABLE HOUSING 53 57 49 45 56 33 54 59 19 52 60 41 46 67 49 0 0 0 46 67 49 X OPERATING MILPITAS SMART 50 56 45 41 53 36 40 59 28 53 55 38 46 66 54 41 61 60 43 64 57 U RENT RELIEF 49 50 48 43 55 41 53 52 27 50 57 25 0 0 0 46 63 50 46 63 50

Page 446 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

32 Table 11: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL SATISFIED)

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

T EMERGENCY 911/FIRE RESPONSE 82 88 88 88 69 77 87 84 81 75 83 82 86 80 89 67 82 80 81 87 81 B PUBLIC PARKS 80 94 86 87 53 81 82 82 79 74 79 80 79 81 84 55 69 72 88 75 85 C POLICE SERVICES 80 93 86 87 53 84 85 85 75 81 88 77 83 77 86 69 72 91 72 85 83 N SEWER/WASTEWATER SYS 79 93 86 87 57 69 82 78 79 77 84 77 75 83 83 44 60 79 82 79 86 L TRAFFIC LAWS 72 82 78 79 50 66 74 72 73 59 80 69 68 76 74 44 63 75 71 77 73 W LANDSCAPING 70 86 78 79 38 72 76 75 66 65 75 68 66 75 72 39 58 62 78 78 69 A REC/COMMUNITY SERVICES 70 90 77 79 34 76 84 82 66 22 82 69 70 70 77 40 67 67 75 69 71 P CITY PROGRAMS/EVENTS 69 86 78 79 38 78 78 78 60 54 76 67 75 65 82 44 52 64 64 78 76 O ARTS/CULTURAL ACTIVITIES 66 76 71 72 45 85 71 75 58 45 77 63 68 63 74 42 66 48 58 80 66 Q DIVERSITY/DIFFERENT CULTURES 65 76 71 72 51 81 73 75 58 27 79 61 69 62 74 51 55 60 57 77 68 F BICYCLE LANES/PATHS 64 77 71 72 37 74 75 75 57 40 76 62 59 70 66 26 56 43 67 71 67 R LOCAL BUSINESSES 63 74 74 74 29 64 67 66 61 43 74 60 64 61 70 34 51 49 65 77 63 K BLIGHT/ILLEGAL DUMPING 62 81 68 70 28 69 73 72 54 40 80 56 61 65 68 28 48 54 65 73 60 V SOCIAL SERVICE SUPPORT 61 72 71 71 29 62 69 67 55 44 78 56 60 60 69 21 58 51 60 67 61 G STREETS AND ROADS 61 77 67 69 25 66 67 66 56 54 72 57 60 62 66 33 51 53 62 67 62 S CLEAN ENERGY/WATER CONS. 60 80 72 73 26 64 65 64 58 47 73 57 62 60 71 25 44 59 65 65 64 D EMERGENCIES/NAT DISASTERS 59 73 64 65 31 52 71 66 54 41 83 54 61 58 68 30 44 61 45 74 64 M AFTERSCHOOL PROGRAMS 57 64 67 66 36 66 69 68 46 35 78 52 62 54 70 27 44 57 50 69 59 H CITY GOV'T OPPORTUNITIES 57 63 64 64 28 51 78 71 46 39 80 52 56 58 63 22 28 50 62 64 64 E PROGRAMS TO HELP SENIORS 55 72 61 63 26 55 73 69 45 32 71 51 55 56 63 19 48 43 49 64 60 I NEW BUSINESSES/COMPANIES 53 54 60 59 30 49 69 63 46 33 70 50 49 59 55 25 41 59 59 57 51 J AFFORDABLE HOUSING 53 71 57 59 27 51 73 67 42 29 74 49 51 56 53 42 49 54 57 54 51 X OPERATING MILPITAS SMART 50 55 56 56 31 78 76 77 27 12 81 43 52 49 57 30 37 43 52 59 52 U RENT RELIEF 49 51 60 58 23 52 57 55 45 22 69 43 47 52 53 21 38 49 62 51 48

Page 447 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

33 Table 11: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL SATISFIED)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

T EMERGENCY 911/FIRE RESPONSE 82 81 87 83 83 86 84 82 83 100 100 54 88 79 89 85 B PUBLIC PARKS 80 77 82 79 77 90 84 70 86 45 66 0 90 81 81 74 C POLICE SERVICES 80 85 71 83 77 84 81 71 83 21 70 0 90 76 81 78 N SEWER/WASTEWATER SYS 79 81 76 79 75 92 78 71 83 100 90 0 68 80 87 74 L TRAFFIC LAWS 72 69 78 76 73 67 75 69 77 100 55 54 73 79 73 71 W LANDSCAPING 70 69 74 71 70 74 75 63 75 67 82 46 63 77 77 61 A REC/COMMUNITY SERVICES 70 70 71 76 65 78 79 47 79 100 61 0 80 72 79 62 P CITY PROGRAMS/EVENTS 69 67 72 57 74 69 83 63 85 100 82 54 62 72 82 60 O ARTS/CULTURAL ACTIVITIES 66 62 78 69 72 54 81 61 80 100 78 100 64 65 78 61 Q DIVERSITY/DIFFERENT CULTURES 65 62 71 63 73 51 80 64 81 100 87 54 64 67 72 66 F BICYCLE LANES/PATHS 64 61 72 70 67 55 83 48 82 79 100 0 69 69 73 55 R LOCAL BUSINESSES 63 58 74 60 70 53 75 63 76 100 63 54 67 69 70 61 K BLIGHT/ILLEGAL DUMPING 62 58 75 59 65 64 80 47 78 66 100 0 72 73 69 48 V SOCIAL SERVICE SUPPORT 61 55 73 59 65 56 69 60 72 100 25 54 60 65 72 54 G STREETS AND ROADS 61 65 51 64 65 57 77 50 76 79 76 0 67 62 67 55 S CLEAN ENERGY/WATER CONS. 60 58 69 56 59 72 66 51 69 100 49 0 55 63 74 56 D EMERGENCIES/NAT DISASTERS 59 59 62 69 61 48 76 42 74 79 85 0 81 62 68 49 M AFTERSCHOOL PROGRAMS 57 50 72 53 68 41 74 61 75 100 54 54 62 64 69 52 H CITY GOV'T OPPORTUNITIES 57 59 50 53 60 56 78 40 78 100 61 0 73 59 71 42 E PROGRAMS TO HELP SENIORS 55 55 56 63 56 49 75 34 75 66 75 0 67 60 65 45 I NEW BUSINESSES/COMPANIES 53 53 59 58 53 51 70 32 70 79 61 0 63 62 61 42 J AFFORDABLE HOUSING 53 54 51 53 58 44 78 38 78 55 73 0 63 55 60 48 X OPERATING MILPITAS SMART 50 47 54 51 57 34 71 41 68 100 90 100 56 54 67 38 U RENT RELIEF 49 42 64 43 55 43 73 32 73 100 70 54 51 56 60 42

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FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

34 Table 11: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL SATISFIED)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

T EMERGENCY 911/FIRE RESPONSE 82 85 80 77 82 85 82 88 87 81 85 80 83 88 83 82 81 83 82 82 B PUBLIC PARKS 80 79 81 90 80 64 84 84 81 79 83 84 76 83 89 74 83 73 82 79 C POLICE SERVICES 80 83 77 74 72 78 88 82 97 74 88 73 84 89 81 83 78 79 82 78 N SEWER/WASTEWATER SYS 79 81 76 72 74 82 73 94 87 75 82 73 76 91 79 74 82 78 77 80 L TRAFFIC LAWS 72 71 72 73 73 79 65 70 72 74 68 73 71 71 67 72 79 66 70 73 W LANDSCAPING 70 72 68 76 65 68 77 68 73 69 73 70 73 70 77 70 77 55 73 68 A REC/COMMUNITY SERVICES 70 69 71 86 65 70 64 64 77 73 67 74 66 70 73 73 73 60 73 67 P CITY PROGRAMS/EVENTS 69 67 71 59 66 79 69 75 80 67 73 63 73 77 69 77 78 50 73 66 O ARTS/CULTURAL ACTIVITIES 66 66 66 68 65 69 63 75 55 67 65 66 65 66 62 64 77 56 63 68 Q DIVERSITY/DIFFERENT CULTURES 65 61 70 66 68 68 59 69 60 67 62 67 63 65 65 67 78 46 66 64 F BICYCLE LANES/PATHS 64 71 56 78 64 64 65 54 57 68 60 70 64 55 66 73 67 52 69 60 R LOCAL BUSINESSES 63 65 60 67 68 70 55 60 60 68 58 68 62 60 66 64 72 46 65 61 K BLIGHT/ILLEGAL DUMPING 62 62 61 70 58 58 59 58 63 62 60 63 59 60 60 75 69 42 67 57 V SOCIAL SERVICE SUPPORT 61 59 62 63 67 69 53 64 53 66 56 65 60 59 63 60 67 52 61 60 G STREETS AND ROADS 61 60 61 61 59 57 58 65 68 59 62 60 58 66 53 69 60 60 61 60 S CLEAN ENERGY/WATER CONS. 60 65 56 58 66 65 49 63 76 63 59 63 56 69 58 72 69 42 64 57 D EMERGENCIES/NAT DISASTERS 59 61 56 52 62 60 61 51 67 58 59 57 61 58 51 70 68 43 60 57 M AFTERSCHOOL PROGRAMS 57 61 54 69 60 59 52 63 38 63 52 64 55 51 52 65 68 42 58 56 H CITY GOV'T OPPORTUNITIES 57 58 55 75 53 44 51 55 65 58 55 63 48 60 56 62 65 43 59 55 E PROGRAMS TO HELP SENIORS 55 56 54 61 50 49 56 58 61 53 57 55 53 59 49 61 65 43 55 55 I NEW BUSINESSES/COMPANIES 53 55 50 63 54 56 48 50 54 57 50 58 51 52 53 54 62 41 53 53 J AFFORDABLE HOUSING 53 55 50 66 58 46 48 40 54 58 47 62 47 46 47 54 64 42 50 54 X OPERATING MILPITAS SMART 50 53 47 61 54 47 49 42 41 54 45 57 48 41 51 55 59 34 53 48 U RENT RELIEF 49 49 48 58 51 49 48 40 47 53 46 54 49 43 51 56 55 32 54 45

Page 449 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

35 Table 11: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL SATISFIED)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

T EMERGENCY 911/FIRE RESPONSE 82 82 88 81 82 84 85 81 79 86 88 85 90 75 76 81 82 B PUBLIC PARKS 80 80 81 78 86 85 75 78 83 76 81 78 78 72 88 79 81 C POLICE SERVICES 80 79 92 68 85 87 79 76 77 83 80 88 75 86 68 79 79 N SEWER/WASTEWATER SYS 79 77 86 74 78 77 83 76 77 85 86 78 71 71 83 76 78 L TRAFFIC LAWS 72 74 69 75 68 70 71 69 76 64 83 66 78 64 70 69 72 W LANDSCAPING 70 69 78 69 69 76 69 71 66 62 83 70 70 60 76 69 72 A REC/COMMUNITY SERVICES 70 70 70 77 66 71 67 75 68 64 87 68 67 77 63 69 71 P CITY PROGRAMS/EVENTS 69 66 67 69 79 71 64 75 68 59 67 67 82 77 57 70 71 O ARTS/CULTURAL ACTIVITIES 66 65 66 70 64 67 65 60 72 57 62 55 76 65 71 67 67 Q DIVERSITY/DIFFERENT CULTURES 65 66 53 70 72 65 59 68 71 52 73 50 79 72 57 64 68 F BICYCLE LANES/PATHS 64 76 68 59 54 81 64 55 57 49 72 72 70 58 68 66 66 R LOCAL BUSINESSES 63 69 60 67 56 69 62 62 59 51 70 49 77 68 60 63 65 K BLIGHT/ILLEGAL DUMPING 62 56 70 69 50 66 59 68 55 49 73 54 67 59 71 63 63 V SOCIAL SERVICE SUPPORT 61 64 54 68 59 59 59 63 62 44 64 49 64 66 66 62 63 G STREETS AND ROADS 61 58 62 61 63 62 58 59 63 51 61 68 64 58 62 63 62 S CLEAN ENERGY/WATER CONS. 60 71 59 56 60 71 61 58 53 42 77 61 70 61 60 62 64 D EMERGENCIES/NAT DISASTERS 59 59 66 56 55 62 59 56 56 44 71 58 63 49 64 58 60 M AFTERSCHOOL PROGRAMS 57 65 57 62 46 64 59 54 54 38 66 47 73 58 58 59 61 H CITY GOV'T OPPORTUNITIES 57 57 63 59 49 66 52 50 58 44 75 62 62 56 51 57 59 E PROGRAMS TO HELP SENIORS 55 54 60 52 55 57 55 52 55 51 56 60 64 48 53 55 55 I NEW BUSINESSES/COMPANIES 53 51 63 64 38 54 56 52 50 42 67 57 64 44 56 54 54 J AFFORDABLE HOUSING 53 59 52 56 44 53 58 48 51 41 67 64 54 52 43 53 54 X OPERATING MILPITAS SMART 50 55 51 54 40 57 51 49 45 32 60 42 59 61 46 52 53 U RENT RELIEF 49 53 46 54 45 51 48 55 42 26 63 41 59 49 49 49 52

Page 450 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

36 Table 11: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL SATISFIED)

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

T EMERGENCY 911/FIRE RESPONSE 82 82 100 64 100 0 82
B PUBLIC PARKS 80 80 64 100 75 80 0
C POLICE SERVICES 80 81 90 64 76 80 0
N SEWER/WASTEWATER SYS 79 77 100 100 100 0 79
L TRAFFIC LAWS 72 71 100 69 80 0 72
W LANDSCAPING 70 69 71 95 81 72 68
A REC/COMMUNITY SERVICES 70 69 79 80 72 70 0
P CITY PROGRAMS/EVENTS 69 68 74 59 100 0 69
O ARTS/CULTURAL ACTIVITIES 66 65 59 68 100 0 66
Q DIVERSITY/DIFFERENT CULTURES 65 65 44 68 67 0 65
F BICYCLE LANES/PATHS 64 61 79 90 82 64 0
R LOCAL BUSINESSES 63 62 74 68 73 0 63
K BLIGHT/ILLEGAL DUMPING 62 61 79 78 48 62 0
V SOCIAL SERVICE SUPPORT 61 60 44 68 80 0 61
G STREETS AND ROADS 61 59 64 76 76 61 0
S CLEAN ENERGY/WATER CONS. 60 59 74 69 87 0 60
D EMERGENCIES/NAT DISASTERS 59 57 82 72 60 59 0
M AFTERSCHOOL PROGRAMS 57 56 59 59 93 0 57
H CITY GOV'T OPPORTUNITIES 57 56 79 60 54 57 0
E PROGRAMS TO HELP SENIORS 55 55 63 58 48 55 0
I NEW BUSINESSES/COMPANIES 53 52 63 70 54 53 0
J AFFORDABLE HOUSING 53 53 56 44 48 53 0
X OPERATING MILPITAS SMART 50 51 43 38 43 51 49
U RENT RELIEF 49 47 44 60 80 0 49

Page 451 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

37 Table 12: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL DISSATISFIED)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

G STREETS AND ROADS 37 32 42 46 32 76 23 38 61 41 28 55 48 27 35 0 0 0 48 27 35 J AFFORDABLE HOUSING 29 28 29 31 27 29 23 24 62 31 23 40 33 20 41 0 0 0 33 20 41 I NEW BUSINESSES/COMPANIES 24 24 23 26 19 41 18 23 39 19 19 55 35 21 33 0 0 0 35 21 33 W LANDSCAPING 24 21 25 27 20 50 11 21 54 26 15 45 34 16 32 30 19 22 32 17 26 F BICYCLE LANES/PATHS 23 17 28 25 30 57 14 24 33 25 18 27 22 20 26 0 0 0 22 20 26 H CITY GOV'T OPPORTUNITIES 21 23 20 20 20 11 11 18 56 25 13 43 34 16 18 0 0 0 34 16 18 K BLIGHT/ILLEGAL DUMPING 21 15 26 30 19 37 13 20 44 23 13 41 31 13 30 0 0 0 31 13 30 L TRAFFIC LAWS 20 22 18 16 17 35 13 19 32 19 18 28 0 0 0 27 19 12 27 19 12 S CLEAN ENERGY/WATER CONS. 18 18 18 22 14 8 4 17 39 13 15 34 0 0 0 27 13 16 27 13 16 U RENT RELIEF 18 22 15 16 14 8 11 18 28 14 18 24 0 0 0 27 16 19 27 16 19 P CITY PROGRAMS/EVENTS 18 15 20 19 19 33 10 16 36 13 14 33 0 0 0 21 12 17 21 12 17 E PROGRAMS TO HELP SENIORS 17 20 15 15 14 11 9 17 32 21 13 16 17 14 26 0 0 0 17 14 26 B PUBLIC PARKS 16 19 13 14 9 57 7 15 37 16 11 29 21 13 36 0 0 0 21 13 36 R LOCAL BUSINESSES 16 16 16 13 19 17 2 15 39 14 12 31 0 0 0 29 12 9 29 12 9 A REC/COMMUNITY SERVICES 15 14 17 16 13 76 11 10 50 16 10 36 20 13 16 0 0 0 20 13 16 C POLICE SERVICES 15 20 11 11 13 0 9 12 40 15 12 23 26 11 3 0 0 0 26 11 3 Q DIVERSITY/DIFFERENT CULTURES 14 16 14 15 12 8 2 14 34 15 10 26 0 0 0 22 11 15 22 11 15 D EMERGENCIES/NAT DISASTERS 14 15 14 10 18 49 6 13 36 10 15 23 16 17 9 0 0 0 16 17 9 O ARTS/CULTURAL ACTIVITIES 14 15 13 12 12 27 1 14 30 15 9 25 0 0 0 22 12 12 22 12 12 V SOCIAL SERVICE SUPPORT 13 17 10 9 13 8 3 11 38 13 12 17 0 0 0 24 11 9 24 11 9 M AFTERSCHOOL PROGRAMS 13 13 13 15 8 18 3 13 26 12 7 32 0 0 0 18 10 8 18 10 8 X OPERATING MILPITAS SMART 9 11 8 7 9 4 5 8 21 11 9 8 10 6 6 18 8 20 14 7 14 N SEWER/WASTEWATER SYS 9 8 10 8 12 8 2 8 21 7 8 12 0 0 0 14 8 4 14 8 4 T EMERGENCY 911/FIRE RESPONSE 8 10 6 5 9 5 0 8 17 7 9 7 0 0 0 13 10 2 13 10 2

Page 452 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

38 Table 12: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL DISSATISFIED)

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

G STREETS AND ROADS 37 19 32 30 75 34 32 32 42 36 26 41 39 35 33 64 45 45 36 29 37 J AFFORDABLE HOUSING 29 10 25 23 57 40 18 24 33 29 21 30 30 28 28 41 25 21 28 29 31 I NEW BUSINESSES/COMPANIES 24 17 23 22 36 33 18 22 27 14 18 25 26 22 26 25 30 31 23 20 22 W LANDSCAPING 24 8 18 16 61 28 20 22 25 20 18 25 28 19 23 51 32 35 16 17 24 F BICYCLE LANES/PATHS 23 9 20 18 47 16 21 20 25 28 20 23 23 22 18 46 21 51 23 17 19 H CITY GOV'T OPPORTUNITIES 21 16 17 17 49 31 14 18 29 0 13 24 23 21 16 54 23 31 24 19 18 K BLIGHT/ILLEGAL DUMPING 21 6 16 14 51 16 21 19 24 17 8 25 24 17 21 37 28 39 16 14 20 L TRAFFIC LAWS 20 13 18 17 41 25 18 20 19 18 13 22 22 17 19 39 24 20 15 18 20 S CLEAN ENERGY/WATER CONS. 18 6 14 12 51 11 20 17 19 14 12 20 19 17 12 52 24 28 9 12 19 U RENT RELIEF 18 7 18 16 27 18 16 17 19 16 17 18 22 14 22 19 23 20 11 13 19 P CITY PROGRAMS/EVENTS 18 4 13 12 48 6 15 13 22 27 10 20 18 16 12 43 20 31 16 13 16 E PROGRAMS TO HELP SENIORS 17 0 18 15 28 7 15 13 23 9 18 17 17 17 15 31 4 20 17 14 22 B PUBLIC PARKS 16 2 13 11 38 19 16 17 14 18 18 16 17 15 15 28 15 28 7 25 13 R LOCAL BUSINESSES 16 1 14 12 41 12 16 15 15 23 11 17 17 15 14 29 12 30 11 9 18 A REC/COMMUNITY SERVICES 15 6 11 10 41 18 10 12 19 17 11 17 19 13 15 36 16 20 16 15 14 C POLICE SERVICES 15 2 11 10 45 16 14 14 19 0 7 18 12 19 9 28 18 9 22 13 11 Q DIVERSITY/DIFFERENT CULTURES 14 4 13 12 34 3 14 11 19 16 7 17 18 11 14 34 14 24 7 10 18 D EMERGENCIES/NAT DISASTERS 14 4 13 12 28 17 17 17 13 5 5 16 11 18 10 14 13 19 28 9 8 O ARTS/CULTURAL ACTIVITIES 14 1 13 11 33 3 16 12 16 12 15 14 14 14 12 24 12 37 10 6 14 V SOCIAL SERVICE SUPPORT 13 1 11 9 38 7 16 14 12 14 11 14 17 10 14 31 13 21 9 12 13 M AFTERSCHOOL PROGRAMS 13 11 9 10 27 3 11 9 19 5 7 15 16 10 10 38 20 14 13 7 12 X OPERATING MILPITAS SMART 9 5 8 7 22 10 8 8 12 0 10 10 11 8 9 18 8 16 5 8 12 N SEWER/WASTEWATER SYS 9 7 6 6 28 8 9 9 10 8 7 10 11 7 6 34 20 14 8 6 4 T EMERGENCY 911/FIRE RESPONSE 8 1 7 6 19 2 6 5 10 14 11 7 6 9 5 11 3 16 7 6 8

Page 453 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

39 Table 12: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL DISSATISFIED)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

G STREETS AND ROADS 37 33 47 35 32 41 20 47 20 21 24 0 33 38 30 41 J AFFORDABLE HOUSING 29 23 38 34 26 26 16 35 15 45 27 0 12 34 30 28 I NEW BUSINESSES/COMPANIES 24 22 24 21 26 21 26 27 25 21 39 0 22 19 28 28 W LANDSCAPING 24 26 19 26 23 19 18 30 18 33 18 0 23 20 18 33 F BICYCLE LANES/PATHS 23 20 25 21 26 19 12 42 12 21 0 0 14 21 19 31 H CITY GOV'T OPPORTUNITIES 21 18 31 24 20 20 17 25 16 0 39 0 13 25 16 29 K BLIGHT/ILLEGAL DUMPING 21 23 19 26 17 18 12 23 13 34 0 0 24 14 15 30 L TRAFFIC LAWS 20 21 19 16 18 28 18 18 18 0 45 0 14 15 25 17 S CLEAN ENERGY/WATER CONS. 18 19 11 22 17 12 14 20 15 0 23 0 18 19 15 16 U RENT RELIEF 18 17 19 17 20 11 15 28 15 0 22 0 21 18 17 12 P CITY PROGRAMS/EVENTS 18 19 14 25 15 15 9 22 9 0 10 0 15 13 13 27 E PROGRAMS TO HELP SENIORS 17 15 20 10 17 21 17 18 16 34 25 0 26 23 17 8 B PUBLIC PARKS 16 18 15 21 18 6 13 23 11 55 34 0 10 17 16 17 R LOCAL BUSINESSES 16 18 9 17 13 15 12 14 11 0 37 0 5 14 20 14 A REC/COMMUNITY SERVICES 15 11 21 12 20 8 14 27 14 0 39 0 12 19 11 15 C POLICE SERVICES 15 10 27 13 18 11 13 24 11 79 15 0 10 20 12 17 Q DIVERSITY/DIFFERENT CULTURES 14 17 10 17 11 15 10 14 9 0 13 0 6 15 18 11 D EMERGENCIES/NAT DISASTERS 14 14 16 8 15 17 15 15 16 0 15 0 9 14 16 14 O ARTS/CULTURAL ACTIVITIES 14 16 8 15 12 12 9 16 8 0 22 0 7 16 14 14 V SOCIAL SERVICE SUPPORT 13 15 10 13 14 9 13 14 11 0 66 0 23 15 12 12 M AFTERSCHOOL PROGRAMS 13 14 9 16 14 6 15 14 14 0 46 0 3 13 14 18 X OPERATING MILPITAS SMART 9 9 11 8 10 9 9 11 9 0 5 0 12 14 5 9 N SEWER/WASTEWATER SYS 9 9 11 13 10 4 10 11 8 0 10 0 10 11 8 11 T EMERGENCY 911/FIRE RESPONSE 8 8 7 5 9 5 10 7 12 0 0 0 3 11 8 2

Page 454 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

40 Table 12: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL DISSATISFIED)

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

G STREETS AND ROADS 37 39 35 36 39 40 39 33 32 38 36 38 39 33 47 27 37 38 37 37 J AFFORDABLE HOUSING 29 30 26 28 33 30 22 26 27 30 24 31 25 26 37 30 23 27 34 25 I NEW BUSINESSES/COMPANIES 24 24 24 29 26 25 21 19 19 27 20 27 23 19 22 29 20 26 25 23 W LANDSCAPING 24 22 25 16 27 28 20 25 20 24 21 22 23 22 15 26 18 36 20 26 F BICYCLE LANES/PATHS 23 19 27 22 28 27 14 25 15 26 17 25 20 20 22 19 21 30 21 25 H CITY GOV'T OPPORTUNITIES 21 23 20 18 26 24 21 16 18 23 19 22 22 17 18 20 19 28 19 23 K BLIGHT/ILLEGAL DUMPING 21 22 20 17 22 27 24 17 22 22 21 20 25 20 18 16 15 37 17 25 L TRAFFIC LAWS 20 21 18 19 17 19 21 24 21 18 21 18 20 22 19 22 14 26 20 19 S CLEAN ENERGY/WATER CONS. 18 14 22 23 16 17 21 9 9 18 15 19 19 9 12 21 11 29 16 19 U RENT RELIEF 18 18 18 19 24 16 15 12 11 20 13 22 15 11 13 23 13 25 18 18 P CITY PROGRAMS/EVENTS 18 17 18 19 18 15 23 14 3 17 16 18 19 9 12 14 12 33 13 21 E PROGRAMS TO HELP SENIORS 17 12 22 21 20 13 12 17 21 19 16 20 13 19 25 19 13 14 22 13 B PUBLIC PARKS 16 16 16 10 15 34 11 13 8 18 11 13 21 11 9 24 13 20 16 16 R LOCAL BUSINESSES 16 15 17 10 18 18 18 11 12 15 14 15 18 11 9 20 11 24 14 16 A REC/COMMUNITY SERVICES 15 17 13 11 25 15 14 6 7 18 10 19 14 6 10 20 14 19 15 16 C POLICE SERVICES 15 16 15 26 20 13 9 9 3 20 8 23 11 6 16 14 14 17 15 15 Q DIVERSITY/DIFFERENT CULTURES 14 13 16 9 16 19 19 9 5 15 13 13 19 7 9 22 7 24 15 14 D EMERGENCIES/NAT DISASTERS 14 12 17 30 14 16 6 15 3 19 8 21 10 10 18 11 12 17 15 14 O ARTS/CULTURAL ACTIVITIES 14 13 16 15 18 17 11 8 5 17 9 17 13 7 10 25 5 19 17 12 V SOCIAL SERVICE SUPPORT 13 13 14 18 12 13 18 4 5 14 11 14 16 5 10 21 7 17 15 11 M AFTERSCHOOL PROGRAMS 13 12 14 18 15 16 14 3 0 16 7 16 15 2 13 14 5 21 13 12 X OPERATING MILPITAS SMART 9 10 9 14 13 9 6 4 7 12 5 13 7 5 9 12 5 13 11 8 N SEWER/WASTEWATER SYS 9 9 9 12 12 16 9 0 0 13 4 12 12 0 5 14 8 10 9 9 T EMERGENCY 911/FIRE RESPONSE 8 5 11 10 12 3 9 3 0 9 5 11 6 2 5 12 8 7 8 8

Page 455 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

41 Table 12: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL DISSATISFIED)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

G STREETS AND ROADS 37 40 38 36 33 36 42 39 33 49 36 32 34 37 38 35 36 J AFFORDABLE HOUSING 29 30 28 31 20 33 28 35 21 32 14 18 36 29 45 33 28 I NEW BUSINESSES/COMPANIES 24 33 11 19 28 27 22 23 24 20 12 27 13 36 23 25 24 W LANDSCAPING 24 22 19 25 23 19 24 22 28 32 12 27 22 29 20 25 22 F BICYCLE LANES/PATHS 23 20 15 33 19 12 25 31 24 26 18 18 19 29 23 23 22 H CITY GOV'T OPPORTUNITIES 21 26 16 20 21 15 30 24 17 14 5 27 19 27 30 26 22 K BLIGHT/ILLEGAL DUMPING 21 23 22 20 21 19 25 13 24 30 21 22 23 22 8 18 19 L TRAFFIC LAWS 20 20 21 15 22 21 21 19 16 27 10 21 17 25 18 21 19 S CLEAN ENERGY/WATER CONS. 18 14 15 24 14 14 14 18 25 18 8 17 15 18 16 17 16 U RENT RELIEF 18 22 14 20 12 19 18 17 18 8 18 15 14 21 25 19 19 P CITY PROGRAMS/EVENTS 18 15 19 19 13 12 19 13 24 13 17 20 5 15 24 17 17 E PROGRAMS TO HELP SENIORS 17 14 9 25 21 15 9 31 17 21 19 12 12 17 25 17 17 B PUBLIC PARKS 16 16 12 20 9 14 17 18 14 15 16 16 15 25 11 17 15 R LOCAL BUSINESSES 16 16 13 16 15 11 16 17 17 7 18 29 3 19 13 16 15 A REC/COMMUNITY SERVICES 15 21 8 14 11 15 18 14 13 21 5 11 15 17 19 16 14 C POLICE SERVICES 15 19 8 22 8 13 19 17 13 6 16 7 20 11 30 17 16 Q DIVERSITY/DIFFERENT CULTURES 14 13 14 17 12 10 16 20 12 15 15 20 2 14 17 14 13 D EMERGENCIES/NAT DISASTERS 14 16 4 23 10 9 14 22 13 12 10 14 8 22 21 17 14 O ARTS/CULTURAL ACTIVITIES 14 18 5 16 12 12 13 21 10 4 17 15 5 15 20 14 14 V SOCIAL SERVICE SUPPORT 13 16 9 12 13 18 10 14 14 9 11 20 10 11 14 14 13 M AFTERSCHOOL PROGRAMS 13 14 6 19 9 12 12 14 13 12 6 13 3 19 18 14 13 X OPERATING MILPITAS SMART 9 12 6 13 4 11 8 10 8 9 7 10 7 8 13 10 9 N SEWER/WASTEWATER SYS 9 13 4 13 5 11 7 8 11 5 9 8 13 7 12 10 9 T EMERGENCY 911/FIRE RESPONSE 8 7 2 11 8 7 4 10 12 5 7 7 3 9 14 8 7

Page 456 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

42 Table 12: Q12 CITY SERVICE SATISFACTION RANK MATRIX TABLE (TOTAL DISSATISFIED)

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

G STREETS AND ROADS 37 39 26 24 24 37 0
J AFFORDABLE HOUSING 29 29 15 36 24 29 0
I NEW BUSINESSES/COMPANIES 24 26 0 4 24 24 0
W LANDSCAPING 24 25 22 5 19 23 24
F BICYCLE LANES/PATHS 23 25 0 0 6 23 0
H CITY GOV'T OPPORTUNITIES 21 22 0 24 24 21 0
K BLIGHT/ILLEGAL DUMPING 21 22 11 0 30 21 0
L TRAFFIC LAWS 20 20 0 23 20 0 20
S CLEAN ENERGY/WATER CONS. 18 18 0 23 13 0 18
U RENT RELIEF 18 17 56 23 13 0 18
P CITY PROGRAMS/EVENTS 18 17 26 32 0 0 18
E PROGRAMS TO HELP SENIORS 17 17 0 24 24 17 0
B PUBLIC PARKS 16 16 26 0 25 16 0
R LOCAL BUSINESSES 16 15 26 23 20 0 16
A REC/COMMUNITY SERVICES 15 17 0 0 18 15 0
C POLICE SERVICES 15 14 0 36 24 15 0
Q DIVERSITY/DIFFERENT CULTURES 14 13 56 23 13 0 14
D EMERGENCIES/NAT DISASTERS 14 14 0 24 18 14 0
O ARTS/CULTURAL ACTIVITIES 14 13 41 23 0 0 14
V SOCIAL SERVICE SUPPORT 13 13 14 23 13 0 13
M AFTERSCHOOL PROGRAMS 13 13 0 23 0 0 13
X OPERATING MILPITAS SMART 9 9 9 9 22 7 12
N SEWER/WASTEWATER SYS 9 10 0 0 0 0 9
T EMERGENCY 911/FIRE RESPONSE 8 8 0 28 0 0 8

Page 457 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

43 Table 13: Q17 CITY OF MILPITAS INFORMATION SOURCE RANK MATRIX TABLE (DEFINITELY PAY ATTENTION)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

C A TEXT FROM THE CITY 51 55 48 47 51 38 64 48 50 50 52 54 51 50 72 0 0 0 51 50 72 G INFO FROM FRIEND/NEIGHBOR 50 54 47 50 42 51 58 47 55 50 53 43 52 45 51 0 0 0 52 45 51 N ELEC. SIGN/CALAVERAS RD 39 41 37 46 23 58 52 34 41 42 34 53 0 0 0 38 37 40 38 37 40 F CONNECTED 38 30 45 54 34 33 49 33 44 39 38 40 0 0 0 40 30 44 40 30 44 E MILPITAS MATTERS 34 26 41 42 41 26 37 31 50 29 35 44 28 29 39 0 0 0 28 29 39 M OUTDOOR SIGNAGE 31 28 32 27 42 20 36 29 32 32 32 26 19 32 34 0 0 0 19 32 34 D INFO/MILPITAS WEBSITE 28 31 26 25 28 18 28 30 22 26 32 25 0 0 0 34 31 16 34 31 16 L A COMMUNITY EVENT 28 26 30 34 27 17 30 28 25 32 26 31 0 0 0 36 26 26 36 26 26 H INFO/ELECTED OFFICIAL 25 19 29 33 27 8 24 24 29 33 21 27 0 0 0 27 23 34 27 23 34 I NEWS ARTICLE/MILPITAS BEAT 22 19 25 21 32 27 30 19 24 27 20 21 19 23 23 0 0 0 19 23 23 J NEWS ARTICLE/MILPITAS POST 22 21 22 24 22 9 31 19 22 18 25 19 0 0 0 26 22 20 26 22 20 K A BOOTH AT A SPECIAL EVENT 19 22 17 13 23 20 29 17 16 24 18 12 14 20 28 0 0 0 14 20 28 A A FACEBOOK POST 17 14 19 16 25 0 20 14 25 11 22 18 14 22 5 0 0 0 14 22 5 B A POST ON NEXTDOOR 16 16 15 18 9 25 16 14 22 18 14 21 0 0 0 21 14 8 21 14 8 O NON-ENGLISH LANGUAGE MEDIA 8 11 6 5 9 6 10 9 4 10 8 5 7 11 19 9 12 4 8 11 10

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

C A TEXT FROM THE CITY 51 59 52 53 40 65 50 54 47 57 33 56 53 50 56 36 51 56 56 48 50 G INFO FROM FRIEND/NEIGHBOR 50 51 52 52 42 57 48 50 49 56 38 53 50 50 51 49 45 54 42 53 55 N ELEC. SIGN/CALAVERAS RD 39 63 36 41 32 62 31 39 42 15 23 44 44 34 45 41 36 28 35 50 39 F CONNECTED 38 64 33 38 36 44 34 37 39 41 28 42 46 31 46 42 43 46 31 38 36 E MILPITAS MATTERS 34 28 33 32 43 40 35 37 32 32 17 37 36 33 36 36 45 46 25 26 38 M OUTDOOR SIGNAGE 31 38 31 32 24 43 34 36 25 27 24 32 36 27 34 43 29 34 30 20 38 D INFO/MILPITAS WEBSITE 28 25 31 30 26 37 31 33 23 25 20 31 34 25 35 30 27 28 24 23 35 L A COMMUNITY EVENT 28 33 28 29 21 33 29 30 27 18 25 29 36 22 36 36 18 24 31 32 29 H INFO/ELECTED OFFICIAL 25 31 24 25 27 31 24 26 24 20 17 27 31 19 29 41 16 17 25 27 30 I NEWS ARTICLE/MILPITAS BEAT 22 14 24 22 24 24 28 27 19 16 8 25 28 17 27 32 12 14 20 17 34 J NEWS ARTICLE/MILPITAS POST 22 41 20 24 24 19 27 24 20 12 16 24 28 17 30 16 14 25 28 25 21 K A BOOTH AT A SPECIAL EVENT 19 27 19 20 14 32 16 20 19 15 14 20 22 17 24 13 25 28 7 20 23 A A FACEBOOK POST 17 8 19 18 14 15 19 18 17 11 9 19 9 24 10 5 24 14 17 12 18 B A POST ON NEXTDOOR 16 26 14 16 18 14 19 18 14 10 12 17 21 10 23 12 14 13 15 16 17 O NON-ENGLISH LANGUAGE MEDIA 8 11 9 10 5 10 10 10 8 1 11 7 9 8 10 3 3 8 7 10 10

Page 458 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

44 Table 13: Q17 CITY OF MILPITAS INFORMATION SOURCE RANK MATRIX TABLE (DEFINITELY PAY ATTENTION)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

C A TEXT FROM THE CITY 51 50 57 52 48 58 44 51 42 45 87 0 64 40 64 51 G INFO FROM FRIEND/NEIGHBOR 50 49 43 57 50 46 47 50 45 0 100 0 45 56 51 49 N ELEC. SIGN/CALAVERAS RD 39 43 31 44 37 39 33 41 32 0 34 54 44 32 51 38 F CONNECTED 38 38 37 33 32 47 28 38 27 0 28 54 48 29 38 40 E MILPITAS MATTERS 34 37 30 30 32 41 28 35 29 66 10 0 50 30 33 37 M OUTDOOR SIGNAGE 31 30 29 28 30 32 28 31 28 21 34 0 41 27 36 28 D INFO/MILPITAS WEBSITE 28 28 22 24 25 26 27 23 27 0 69 0 20 21 47 22 L A COMMUNITY EVENT 28 27 25 33 26 17 27 25 23 0 37 100 20 26 31 33 H INFO/ELECTED OFFICIAL 25 26 21 26 19 27 13 27 11 0 49 0 28 16 32 23 I NEWS ARTICLE/MILPITAS BEAT 22 24 14 16 22 26 24 16 25 21 27 0 24 22 25 23 J NEWS ARTICLE/MILPITAS POST 22 24 17 19 23 23 25 21 29 0 0 0 15 24 27 22 K A BOOTH AT A SPECIAL EVENT 19 22 15 11 19 25 20 15 21 0 15 0 35 17 23 19 A A FACEBOOK POST 17 15 23 17 21 14 22 16 24 0 0 0 27 15 20 21 B A POST ON NEXTDOOR 16 17 14 20 13 14 10 17 8 0 47 0 6 14 18 18 O NON-ENGLISH LANGUAGE MEDIA 8 10 6 8 10 5 11 8 10 27 20 0 13 7 11 8

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

C A TEXT FROM THE CITY 51 53 49 61 43 42 53 51 61 49 54 51 49 55 43 51 55 54 47 55 G INFO FROM FRIEND/NEIGHBOR 50 51 49 54 54 58 45 46 38 55 44 54 50 43 47 57 48 50 52 49 N ELEC. SIGN/CALAVERAS RD 39 40 39 26 35 44 43 45 45 35 44 31 43 45 28 40 40 46 34 43 F CONNECTED 38 34 43 18 28 42 53 52 48 29 51 24 48 50 33 41 36 43 37 39 E MILPITAS MATTERS 34 37 31 17 30 33 35 44 60 27 44 25 34 52 32 22 39 40 28 39 M OUTDOOR SIGNAGE 31 33 28 33 27 26 29 29 46 29 33 29 28 37 45 24 25 31 35 27 D INFO/MILPITAS WEBSITE 28 33 23 20 32 25 39 35 6 26 30 27 33 22 21 37 28 29 29 28 L A COMMUNITY EVENT 28 29 28 25 27 34 40 30 6 28 29 26 37 19 32 31 30 20 31 26 H INFO/ELECTED OFFICIAL 25 19 31 12 19 24 34 34 30 18 33 16 30 32 16 34 26 25 24 25 I NEWS ARTICLE/MILPITAS BEAT 22 28 16 17 18 18 19 31 42 17 28 17 18 36 26 20 20 24 23 22 J NEWS ARTICLE/MILPITAS POST 22 20 25 8 15 31 27 35 22 17 28 12 28 30 16 26 28 17 20 23 K A BOOTH AT A SPECIAL EVENT 19 21 17 16 21 17 16 23 31 18 21 19 16 27 23 18 18 19 21 18 A A FACEBOOK POST 17 15 19 14 15 19 24 14 16 16 19 15 22 15 14 16 18 19 15 19 B A POST ON NEXTDOOR 16 17 14 8 9 29 22 25 6 13 19 8 25 16 15 14 12 22 14 16 O NON-ENGLISH LANGUAGE MEDIA 8 9 7 13 7 9 7 10 4 9 7 10 8 8 4 13 10 6 8 8

Page 459 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

45 Table 13: Q17 CITY OF MILPITAS INFORMATION SOURCE RANK MATRIX TABLE (DEFINITELY PAY ATTENTION)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

C A TEXT FROM THE CITY 51 50 58 48 52 46 60 48 50 44 53 41 47 60 57 52 52 G INFO FROM FRIEND/NEIGHBOR 50 57 40 52 47 58 45 43 53 47 41 35 43 58 60 51 50 N ELEC. SIGN/CALAVERAS RD 39 36 43 34 44 30 46 37 40 48 32 29 35 42 42 38 39 F CONNECTED 38 29 40 28 63 27 39 45 40 50 31 24 35 40 33 33 37 E MILPITAS MATTERS 34 31 44 21 43 37 38 17 41 43 33 38 43 31 27 34 33 M OUTDOOR SIGNAGE 31 29 38 27 30 48 21 20 33 31 25 23 43 36 21 30 31 D INFO/MILPITAS WEBSITE 28 36 29 14 31 33 33 24 22 21 17 15 35 35 32 30 28 L A COMMUNITY EVENT 28 34 22 23 36 32 27 31 25 16 28 23 23 36 31 29 30 H INFO/ELECTED OFFICIAL 25 16 24 21 42 16 21 30 31 23 21 7 39 30 22 24 25 I NEWS ARTICLE/MILPITAS BEAT 22 25 31 7 25 30 26 15 17 20 24 19 30 26 10 21 23 J NEWS ARTICLE/MILPITAS POST 22 15 23 19 33 18 21 22 27 26 31 12 27 14 25 19 22 K A BOOTH AT A SPECIAL EVENT 19 21 23 15 21 23 20 18 17 22 20 11 29 24 9 18 19 A A FACEBOOK POST 17 13 19 19 19 14 16 16 21 11 24 10 31 11 20 17 17 B A POST ON NEXTDOOR 16 16 19 11 19 15 19 14 13 10 14 9 24 21 17 18 17 O NON-ENGLISH LANGUAGE MEDIA 8 11 8 8 7 9 10 8 7 1 13 7 13 12 7 10 9

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

C A TEXT FROM THE CITY 51 50 48 74 47 51 0
G INFO FROM FRIEND/NEIGHBOR 50 48 57 68 71 50 0
N ELEC. SIGN/CALAVERAS RD 39 39 70 39 0 0 39
F CONNECTED 38 38 51 42 48 0 38
E MILPITAS MATTERS 34 36 26 7 22 34 0
M OUTDOOR SIGNAGE 31 33 21 0 8 31 0
D INFO/MILPITAS WEBSITE 28 26 41 90 16 0 28
L A COMMUNITY EVENT 28 27 25 59 16 0 28
H INFO/ELECTED OFFICIAL 25 25 45 22 0 0 25
I NEWS ARTICLE/MILPITAS BEAT 22 24 16 4 6 22 0
J NEWS ARTICLE/MILPITAS POST 22 21 66 29 13 0 22
K A BOOTH AT A SPECIAL EVENT 19 21 10 6 12 19 0
A A FACEBOOK POST 17 17 10 14 22 17 0
B A POST ON NEXTDOOR 16 15 25 15 28 0 16
O NON-ENGLISH LANGUAGE MEDIA 8 9 17 2 4 8 8

Page 460 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

46 Table 14: Q17 CITY OF MILPITAS INFORMATION SOURCE RANK MATRIX TABLE (TOTAL PAY ATTENTION)

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

G INFO FROM FRIEND/NEIGHBOR 88 90 86 85 87 93 93 87 86 87 89 89 87 89 84 0 0 0 87 89 84 C A TEXT FROM THE CITY 87 89 86 84 90 93 93 87 88 85 89 85 81 89 87 0 0 0 81 89 87 F CONNECTED 84 82 86 89 84 69 90 83 79 87 86 77 0 0 0 82 82 91 82 82 91 L A COMMUNITY EVENT 81 80 81 83 79 84 79 82 77 79 83 85 0 0 0 79 83 89 79 83 89 N ELEC. SIGN/CALAVERAS RD 78 82 75 81 67 76 79 80 70 74 82 83 0 0 0 81 80 78 81 80 78 D INFO/MILPITAS WEBSITE 78 79 77 78 76 75 77 80 69 80 81 76 0 0 0 83 83 70 83 83 70 H INFO/ELECTED OFFICIAL 77 78 77 77 79 66 84 77 69 78 81 78 0 0 0 75 77 87 75 77 87 E MILPITAS MATTERS 77 76 77 78 79 37 85 76 73 73 80 77 76 73 75 0 0 0 76 73 75 M OUTDOOR SIGNAGE 75 76 75 69 84 70 77 80 55 69 84 65 66 83 67 0 0 0 66 83 67 K A BOOTH AT A SPECIAL EVENT 75 76 75 70 83 81 75 78 69 80 78 57 69 77 69 0 0 0 69 77 69 J NEWS ARTICLE/MILPITAS POST 73 74 71 70 73 76 77 72 68 71 74 78 0 0 0 76 72 77 76 72 77 A A FACEBOOK POST 65 64 65 61 73 48 66 66 64 58 69 68 56 72 54 0 0 0 56 72 54 B A POST ON NEXTDOOR 63 59 66 64 68 69 54 66 63 63 61 74 0 0 0 69 63 58 69 63 58 I NEWS ARTICLE/MILPITAS BEAT 61 60 62 60 66 38 70 60 55 63 63 50 49 65 64 0 0 0 49 65 64 O NON-ENGLISH LANGUAGE MEDIA 37 42 33 28 43 20 37 42 15 38 42 23 30 42 54 35 49 38 33 45 44

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

G INFO FROM FRIEND/NEIGHBOR 88 91 91 91 77 90 87 88 88 87 83 89 89 87 92 77 84 96 81 87 94 C A TEXT FROM THE CITY 87 88 89 89 83 92 89 90 86 83 81 89 91 83 93 85 89 87 87 83 89 F CONNECTED 84 91 86 87 73 74 85 82 88 79 71 88 90 77 93 78 80 97 69 88 88 L A COMMUNITY EVENT 81 81 85 84 74 88 86 87 76 67 71 84 87 74 88 82 74 87 58 86 90 N ELEC. SIGN/CALAVERAS RD 78 76 82 81 68 90 85 86 74 44 73 80 84 73 88 62 74 79 66 86 80 D INFO/MILPITAS WEBSITE 78 64 82 79 83 78 87 84 73 62 75 79 81 75 82 82 73 79 68 77 87 H INFO/ELECTED OFFICIAL 77 84 81 82 70 91 84 86 71 54 77 77 84 72 83 88 67 88 69 77 83 E MILPITAS MATTERS 77 79 77 78 74 87 76 79 76 67 67 79 81 74 82 78 76 92 77 69 78 M OUTDOOR SIGNAGE 75 86 79 80 55 79 82 81 68 82 72 75 78 73 81 62 79 76 66 70 83 K A BOOTH AT A SPECIAL EVENT 75 74 78 77 70 84 75 77 73 77 73 75 80 71 82 72 84 69 75 64 81 J NEWS ARTICLE/MILPITAS POST 73 87 72 75 70 84 81 82 63 61 73 73 82 64 84 77 70 88 53 70 83 A A FACEBOOK POST 65 55 67 66 65 66 73 71 60 54 71 64 62 69 63 61 68 56 64 59 70 B A POST ON NEXTDOOR 63 54 65 63 72 63 71 69 58 48 64 63 66 59 69 59 58 79 42 75 62 I NEWS ARTICLE/MILPITAS BEAT 61 67 62 63 54 63 71 69 52 66 64 60 70 53 69 72 55 67 53 57 70 O NON-ENGLISH LANGUAGE MEDIA 37 30 46 43 21 35 51 46 30 19 52 32 36 40 40 15 28 36 38 38 42

Page 461 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

47 Table 14: Q17 CITY OF MILPITAS INFORMATION SOURCE RANK MATRIX TABLE (TOTAL PAY ATTENTION)

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

G INFO FROM FRIEND/NEIGHBOR 88 87 86 93 83 95 78 88 79 45 100 0 82 89 88 88 C A TEXT FROM THE CITY 87 87 88 93 84 93 81 87 81 100 100 0 82 91 90 85 F CONNECTED 84 84 87 75 82 92 79 87 79 100 67 100 90 77 86 89 L A COMMUNITY EVENT 81 82 74 81 82 73 77 88 75 100 100 100 71 77 90 82 N ELEC. SIGN/CALAVERAS RD 78 78 81 81 81 72 76 87 74 100 87 100 78 74 83 81 D INFO/MILPITAS WEBSITE 78 80 72 82 77 75 84 68 84 100 100 54 46 80 85 77 H INFO/ELECTED OFFICIAL 77 76 75 78 77 73 80 74 80 100 92 46 61 79 87 74 E MILPITAS MATTERS 77 79 75 71 78 80 71 85 71 66 85 0 90 68 80 85 M OUTDOOR SIGNAGE 75 76 69 86 71 75 73 69 76 45 46 0 78 75 77 76 K A BOOTH AT A SPECIAL EVENT 75 74 76 72 73 83 74 71 74 66 100 0 75 71 85 80 J NEWS ARTICLE/MILPITAS POST 73 72 75 78 73 63 76 71 77 100 58 54 64 65 90 68 A A FACEBOOK POST 65 62 65 65 70 56 70 68 72 100 27 0 67 76 57 65 B A POST ON NEXTDOOR 63 64 64 76 64 52 65 62 62 100 90 54 53 57 71 70 I NEWS ARTICLE/MILPITAS BEAT 61 61 59 57 62 61 64 59 65 79 46 0 74 56 65 64 O NON-ENGLISH LANGUAGE MEDIA 37 37 40 27 46 30 57 33 55 100 79 0 52 42 43 29

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

G INFO FROM FRIEND/NEIGHBOR 88 87 89 89 87 88 85 87 93 88 88 88 87 90 91 93 86 83 92 85 C A TEXT FROM THE CITY 87 85 90 87 89 81 89 84 93 87 88 88 85 88 87 93 86 86 89 86 F CONNECTED 84 86 82 75 80 78 96 94 83 78 92 78 89 89 82 91 80 85 86 82 L A COMMUNITY EVENT 81 81 80 80 71 85 94 85 71 77 86 75 90 79 84 87 82 72 85 78 N ELEC. SIGN/CALAVERAS RD 78 82 74 76 75 89 80 82 71 79 79 75 83 77 78 81 81 72 79 77 D INFO/MILPITAS WEBSITE 78 77 79 72 82 74 86 80 68 77 80 78 81 74 76 86 77 75 81 76 H INFO/ELECTED OFFICIAL 77 78 76 75 64 87 88 73 82 73 82 68 87 77 74 90 78 70 81 74 E MILPITAS MATTERS 77 80 73 75 55 82 86 88 93 68 88 63 85 90 71 67 84 82 69 83 M OUTDOOR SIGNAGE 75 76 74 67 76 80 76 75 79 74 77 72 78 77 80 84 68 73 82 70 K A BOOTH AT A SPECIAL EVENT 75 75 75 84 69 72 72 74 87 75 76 76 72 80 86 75 70 72 81 71 J NEWS ARTICLE/MILPITAS POST 73 73 72 54 68 81 86 76 70 67 79 62 84 73 70 77 73 71 73 72 A A FACEBOOK POST 65 58 71 66 75 59 62 64 50 68 60 71 61 58 62 64 70 61 63 66 B A POST ON NEXTDOOR 63 65 60 50 62 79 77 68 34 63 64 57 78 52 54 76 68 54 64 62 I NEWS ARTICLE/MILPITAS BEAT 61 61 61 63 50 57 63 65 76 56 67 56 60 70 58 65 63 58 61 61 O NON-ENGLISH LANGUAGE MEDIA 37 38 37 52 38 33 33 37 25 41 32 44 33 32 36 50 43 21 43 33

Page 462 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

48 Table 14: Q17 CITY OF MILPITAS INFORMATION SOURCE RANK MATRIX TABLE (TOTAL PAY ATTENTION)

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

G INFO FROM FRIEND/NEIGHBOR 88 86 88 90 88 96 79 87 90 88 84 79 84 92 90 87 88 C A TEXT FROM THE CITY 87 86 84 87 92 90 81 88 90 79 91 84 80 92 90 87 88 F CONNECTED 84 80 93 75 92 86 86 87 78 85 85 74 86 87 82 82 83 L A COMMUNITY EVENT 81 81 83 73 88 86 78 84 77 66 80 70 82 90 82 82 83 N ELEC. SIGN/CALAVERAS RD 78 84 79 73 78 84 81 75 73 74 73 75 86 78 81 80 80 D INFO/MILPITAS WEBSITE 78 79 76 74 84 77 77 84 74 62 67 69 85 87 84 81 80 H INFO/ELECTED OFFICIAL 77 76 81 69 84 85 74 78 74 77 68 65 85 85 80 79 78 E MILPITAS MATTERS 77 78 84 55 92 76 84 60 81 81 70 82 68 81 78 78 76 M OUTDOOR SIGNAGE 75 76 77 72 76 86 69 77 72 72 78 71 71 80 69 73 75 K A BOOTH AT A SPECIAL EVENT 75 76 74 72 78 82 70 79 73 71 80 68 72 81 74 74 76 J NEWS ARTICLE/MILPITAS POST 73 72 74 61 84 69 76 76 68 68 68 58 77 83 75 74 74 A A FACEBOOK POST 65 63 51 75 67 55 61 72 70 58 67 67 66 57 75 66 65 B A POST ON NEXTDOOR 63 64 69 61 59 65 65 63 57 48 62 54 74 73 64 66 65 I NEWS ARTICLE/MILPITAS BEAT 61 62 57 47 75 66 56 56 65 58 64 56 63 63 58 60 61 O NON-ENGLISH LANGUAGE MEDIA 37 42 34 42 31 40 37 46 30 15 47 35 44 41 43 41 41

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

G INFO FROM FRIEND/NEIGHBOR 88 88 86 75 100 88 0
C A TEXT FROM THE CITY 87 87 96 87 88 87 0
F CONNECTED 84 84 100 100 71 0 84
L A COMMUNITY EVENT 81 80 100 90 71 0 81
N ELEC. SIGN/CALAVERAS RD 78 78 86 92 73 0 78
D INFO/MILPITAS WEBSITE 78 77 75 100 80 0 78
H INFO/ELECTED OFFICIAL 77 77 75 100 80 0 77
E MILPITAS MATTERS 77 76 67 87 95 77 0
M OUTDOOR SIGNAGE 75 77 71 52 76 75 0
K A BOOTH AT A SPECIAL EVENT 75 76 73 79 45 75 0
J NEWS ARTICLE/MILPITAS POST 73 72 100 77 63 0 73
A A FACEBOOK POST 65 64 59 84 72 65 0
B A POST ON NEXTDOOR 63 62 86 90 51 0 63
I NEWS ARTICLE/MILPITAS BEAT 61 62 53 47 79 61 0
O NON-ENGLISH LANGUAGE MEDIA 37 37 55 41 41 35 39

Page 463 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

1 Table 1: Q13 CITY BUDGET PRIORITIES MEAN RANK TABLE

Total
--------

DATA COLLECTION MODE/

CONTACT METHOD
------------------------------------------------------
Q1 QUALITY OF LIFE
-------------------------------
Q5 GROWTH/

DEVELOPMENT
-------------------------------
Q7A PROPERTY CRIME
-------------------------------
Q7B VIOLENT CRIME
-------------------------------
Q7 COMBINED CRIME
-------------------------------
PHONE
--------
ONLINE
--------
EMAIL
--------
TEXT
--------
POST
CARD
--------
VERY
SAT
--------
SMWT
SAT
--------
TOTAL
DISSAT
--------
TOO
FAST
--------
ABOUT
RIGHT
--------
TOO
SLOW
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
INCR
--------
SAME
--------
DECR
--------
Column n-Size 647 295 352 200 135 17 142 413 86 217 314 93 97 134 25 87 139 44 184 273 69

E PUBLIC SAFETY 24.1 24.3 23.9 23.3 24.6 24.0 23.4 24.1 25.0 24.6 24.5 21.4 24.0 25.3 21.5 26.0 22.6 24.3 24.9 23.9 23.3 D NEIGHBORHOODS/HOUSING 18.6 19.0 18.2 19.3 17.1 13.1 18.9 18.5 18.5 17.7 19.0 19.4 20.7 18.8 16.5 17.6 18.0 18.7 19.2 18.4 17.9 B ECONOMIC DEVELOPMENT 15.8 15.4 16.2 16.2 15.5 21.4 15.7 15.5 16.9 14.2 16.1 18.5 15.1 15.7 13.7 17.3 16.0 14.2 16.1 15.8 14.0 F TRANSPORTATION/TRANSIT 13.9 13.6 14.2 14.4 14.6 9.9 14.4 14.2 12.0 14.5 14.1 12.1 13.7 13.6 14.9 13.5 14.7 15.5 13.6 14.1 15.3 A COMM, WELLNESS/OPEN SPACE 13.9 14.4 13.5 13.2 13.4 18.1 13.6 13.9 14.4 14.7 13.0 15.2 13.7 13.5 16.8 13.7 14.1 13.7 13.7 13.8 14.8 C ENVIRONMENT 13.7 13.3 14.1 13.6 14.8 13.5 14.1 13.7 13.2 14.3 13.4 13.4 13.0 13.1 16.5 11.9 14.7 13.7 12.5 13.9 14.7

Total
--------
Q8 CITY SERVICES
------------------------------------------
Q9 SMART FAMILIARITY
------------------------------------------------------
Q10 EVER

USED SMART
-------------------
Q14 RECENT

CNTACT W/ CITY
-------------------
Q15 CSTMR SVC

NT TOO/
AT ALL
--------
DK
--------
YES
--------
NO
--------
YES
--------
NO
--------
VERY/
SMWT
--------

E PUBLIC SAFETY 24.1 22.3 24.2 23.9 24.8 22.2 24.5 23.9 23.6 28.0 21.1 25.0 23.0 25.1 22.7 23.9 20.0 24.3 22.8 26.4 24.5 D NEIGHBORHOODS/HOUSING 18.6 20.0 18.4 18.6 18.1 19.1 17.3 17.8 19.6 18.2 19.3 18.2 18.2 19.2 18.8 15.5 21.2 17.5 19.0 18.2 17.5 B ECONOMIC DEVELOPMENT 15.8 18.1 15.4 15.8 15.7 16.8 15.8 16.1 15.5 15.5 16.3 15.6 15.9 15.5 16.2 13.9 17.7 16.4 15.7 15.2 15.4 F TRANSPORTATION/TRANSIT 13.9 13.3 14.5 14.3 12.7 15.6 14.5 14.8 13.3 12.1 15.3 13.7 14.5 13.5 14.8 13.4 13.7 14.7 14.2 13.6 14.0 A COMM, WELLNESS/OPEN SPACE 13.9 13.0 13.8 13.7 14.1 13.3 14.0 13.8 14.2 12.7 14.7 13.7 14.5 13.3 14.1 16.8 13.2 13.4 14.2 13.5 14.6 C ENVIRONMENT 13.7 13.3 13.8 13.7 14.5 13.1 13.9 13.6 13.9 13.5 13.4 13.8 13.9 13.4 13.4 16.5 14.1 13.7 14.2 13.1 13.9

Total
--------
Q19 RESIDENCE
-------------------
Q20 WORK SITUATION
-------------------------------
Q21 WORK IN

MILPITAS
-------------------
Q22 MODE OF COMMUTE
------------------------------------------
Q23 HOUSEHOLD INCOME
------------------------------------------
OWN
--------
RENT
--------
WFH
--------
COM
MUTE
--------
DON'T
WORK
--------
YES
--------
NO
--------
DRIVE
--------
RIDE
SHARE
--------
PUBLIC
TRANS
--------
WALK
--------
<$60K
--------
$60K-
$120K
--------
$120K-
$180K
--------
$180K+
--------
Column n-Size 647 414 184 146 317 140 169 145 146 4 10 4 55 201 154 146

E PUBLIC SAFETY 24.1 24.2 23.7 22.1 23.9 26.5 24.4 22.8 25.6 11.9 14.1 22.7 23.1 22.4 23.2 26.3 D NEIGHBORHOODS/HOUSING 18.6 17.0 22.6 18.9 19.3 16.8 19.1 19.5 18.1 32.1 20.2 27.3 19.0 19.8 19.4 17.4 B ECONOMIC DEVELOPMENT 15.8 16.1 15.3 16.7 15.8 15.1 15.3 16.3 15.8 11.3 14.0 2.7 14.7 15.9 15.5 16.0 F TRANSPORTATION/TRANSIT 13.9 13.8 14.1 14.8 13.5 14.6 14.5 12.5 14.5 17.6 16.1 11.9 15.4 15.3 13.8 12.2 A COMM, WELLNESS/OPEN SPACE 13.9 14.5 12.2 14.0 13.9 13.7 13.4 14.7 12.8 15.1 19.5 22.7 13.2 14.0 14.0 13.7 C ENVIRONMENT 13.7 14.4 12.1 13.6 13.7 13.4 13.3 14.2 13.2 12.1 16.1 12.7 14.7 12.7 14.0 14.5

Page 464 of 516 ends

FAIRBANK, MASLIN, MAULLIN, METZ & ASSOCIATES
2024 MILPITAS COMMUNITY SURVEY - 320-1185 (DECEMBER 12-30, 2024)

2 Table 1: Q13 CITY BUDGET PRIORITIES MEAN RANK TABLE

Total
--------

QD GENDER
-------------------
QB AGE
--------------------------------------------------------------------------------------------------------------------------

QE EDUCATION
----------------------------------------------------------------- MEN
--------
WOMEN
--------
18-29
--------
30-39
--------
40-49
--------
50-64
--------
65-74
--------
75+
--------
18-49
--------
50+
--------
18-39
--------
40-64
--------
65+
--------
HS OR
LESS
--------
SOME
COLL
--------
COLL
GRAD
--------
POST
GRAD
--------
NCOLL
--------
COLL+
--------
Column n-Size 647 330 311 116 155 91 129 78 65 362 272 272 220 142 148 129 207 162 277 369

E PUBLIC SAFETY 24.1 24.9 23.2 22.9 21.2 22.5 27.2 25.8 25.3 22.1 26.3 21.9 25.2 25.6 23.9 22.0 25.0 24.7 23.0 24.9 D NEIGHBORHOODS/HOUSING 18.6 18.6 18.6 19.7 20.6 18.2 17.0 18.3 16.3 19.7 17.2 20.2 17.5 17.4 19.6 20.2 18.2 16.9 19.9 17.6 B ECONOMIC DEVELOPMENT 15.8 15.9 15.6 14.5 15.9 17.3 16.2 15.1 16.1 15.8 15.9 15.3 16.6 15.6 14.1 15.3 15.6 18.0 14.7 16.7 F TRANSPORTATION/TRANSIT 13.9 13.5 14.5 14.5 14.3 14.3 13.0 13.6 14.3 14.4 13.5 14.4 13.5 13.9 14.3 14.3 14.4 12.7 14.3 13.7 A COMM, WELLNESS/OPEN SPACE 13.9 14.3 13.4 13.8 14.8 14.2 13.4 13.1 13.1 14.4 13.3 14.4 13.7 13.1 14.7 13.9 13.4 13.8 14.3 13.6 C ENVIRONMENT 13.7 12.8 14.7 14.6 13.2 13.6 13.3 14.0 14.9 13.7 13.9 13.8 13.4 14.4 13.5 14.3 13.3 14.0 13.9 13.6

Total
--------

GENDER BY AGE
------------------------------------------

GENDER BY EDUCATION
------------------------------------------

QC ETHNICITY/RACE
---------------------------------------------------------------------------------------- MEN
18-49
--------
MEN
50+
--------
WOMEN
18-49
--------
WOMEN
50+
--------
NCOLL
MEN
--------
COLL+
MEN
--------
NCOLL
WOMEN
--------
COLL+
WOMEN
--------
WHITE
--------
LATINO
--------
CHIN
--------
FIL
--------
SOUTH
ASIAN
--------
OTHER
API
--------
TOTAL
API
--------
TOTAL
POC
--------
Column n-Size 647 196 129 162 141 137 193 138 172 71 84 97 84 123 116 420 562

E PUBLIC SAFETY 24.1 21.9 29.8 22.3 23.2 24.3 25.4 21.8 24.2 26.9 23.4 24.4 23.6 23.0 24.4 23.8 23.6 D NEIGHBORHOODS/HOUSING 18.6 20.0 16.4 19.5 17.9 20.1 17.6 19.6 17.8 18.5 21.2 15.5 21.5 16.2 20.1 18.2 18.7 B ECONOMIC DEVELOPMENT 15.8 16.0 15.5 15.5 16.0 13.9 17.3 15.4 15.8 15.2 14.3 16.2 15.1 16.8 16.4 16.2 15.9 F TRANSPORTATION/TRANSIT 13.9 13.9 12.7 14.9 14.3 13.7 13.3 14.9 14.1 14.4 14.3 14.6 12.8 14.7 12.2 13.6 13.9 A COMM, WELLNESS/OPEN SPACE 13.9 15.1 13.0 13.4 13.6 15.0 13.7 13.5 13.4 12.8 13.2 15.1 13.0 14.6 14.5 14.4 14.0 C ENVIRONMENT 13.7 13.1 12.7 14.5 15.0 12.9 12.7 14.8 14.6 12.1 13.5 14.3 13.9 14.6 12.3 13.8 13.8

Total
--------

LANGUAGE
------------------------------------------

A/B SPLIT

SAMPLES
-------------------
ENG
--------
SPAN
--------
VIET
--------
CHIN
--------
A
--------
B
--------
Column n-Size 647 587 15 27 18 323 324

E PUBLIC SAFETY 24.1 23.8 25.5 30.4 21.3 23.9 24.2
D NEIGHBORHOODS/HOUSING 18.6 18.6 22.1 17.8 17.3 19.5 17.6 B ECONOMIC DEVELOPMENT 15.8 15.8 12.7 15.3 18.0 15.5 16.1 F TRANSPORTATION/TRANSIT 13.9 14.1 12.6 11.7 13.6 13.5 14.4 A COMM, WELLNESS/OPEN SPACE 13.9 13.9 14.1 12.8 16.1 13.9 13.9 C ENVIRONMENT 13.7 13.8 13.0 12.0 13.6 13.7 13.8

Page 465 of 516 ends

CITY OF MILPITAS

AGENDA REPORT
(AR)
Item Title: Provide Feedback Regarding City of Milpitas Mayor and City Councilmember Salaries (Staff Contact: Matt Cano, Assistant City Manager, 408-586-3012) Category: Leadership and Support Services
Meeting Date: 1/21/2025
Recommendation: Provide feedback and direction to the City Administration regarding potential increases to the monthly and annual salaries of the Mayor and City Councilmembers.

BACKGROUND:

On July 10, 2010, the City Council voluntarily voted to reduce the salary of City Councilmembers and the Mayor by approximately 6% due to the economic downturn and scarcity of municipal revenues. On March 8, 2012, the City Council voluntarily voted to further reduce the salary and car allowance of City Councilmembers and the Mayor such that a total 10% reduction took effect beginning December 2012. On December 2, 2014, the Milpitas City Council approved a restoration/increase of City Council salaries to the current amount as further described in this report.

Chapter 14 of Title 1 of the City of Milpitas Municipal Code (Attachment 1) outlines the salaries for the Milpitas Mayor and City Council. Specifically, it indicates that each member of the City Council shall receive the following:
•City Council members shall receive as salary $904.37 per month ($10,852.44 per year). •The Mayor shall receive as salary $1,130.75 per month ($13,569 per year).

Additionally, the Municipal Code provides for potential increases or decreases as follows:
•Following any new and later estimate of population made by the State of California Department of Finance, the salary payable to each member of the Council may be increased or decreased by resolution of the City Council to equal the sum prescribed for that population group in Section 36516 of the Government Code as amended;
•An amount equal to five percent for each calendar year from the operative date of the last adjustment of the salaries in effect, in accordance with Government Code Section 36516(c) and as approved by City Council Resolution;
•In accordance with Government Code Section 36516(b), by a majority of the electors voting at any municipal election.
•The salaries as so increased or decreased shall become payable only on and after the date upon which one or more members of the Council becomes eligible upon beginning a new term of office following a general municipal election held in the City.

California Government Code section 36516 (Attachment 2), which outlines allowable salaries for non-charter cities such as Milpitas, was amended effective January 1, 2024. The Analysis section below provides information regarding options for the City Council to consider based upon the updated government code.

ANALYSIS:

The State of California Legislature amended California Government Code section 36516 effective January 1, 2024. Specific amendments that would be applicable to the salary payable to the Milpitas Mayor and City Council are as follows:

Page 466 of 516 ends

1. In Cities between 75,000 and 150,000 in population, a City Councilmember may receive a salary of $1,900 per month ($22,800 per year) or;

2. The salary may be increased by the greater of: (1) 5% per year; or (2) An amount equal to inflation, based on the California Consumer Price Index, since January 1, 2024, which shall not exceed 10% for each calendar year.

The below table provides the parameters for which Council could change their salaries in alignment with California Government Code:

Current Salary Option 1 – Total
(Population Based
per year)
Option 2 – Total
(Consumer Price Index
Based per year)*
Mayor $1,130.75/month
$13,569/year
$1,900/month
$22,800/year
$1,187.29/month
$14,247.45/year
Councilmembers $904.37/month
$10,852.44/year
$1,900/month
$22,800/year
$949.59/month
$11,395.06/year
*The most recent California Consumer Price Index from January 2024 to October 2024 is an average of 3.1%. As this is less than 5%, the 5% potential increase is being used for Option 2.

Based upon the above, the Mayor and City Council could choose to increase their salaries to as much as $22,800 per year which would have a cumulative impact of salary and related benefits cost of total $74,240 annually to the City’s General Fund. However, a lesser amount would also be allowed per the Government Code.

Additionally:

1. Per Government Code section 36516.1, the City Council by ordinance, or the electorate by majority vote, may provide an elected Mayor with additional compensation above and beyond an elected Mayor’s salary as a member of the City Council. There is no specific limit in the Government Code in regard to this additional compensation. Furthermore, this additional compensation may be provided immediately, including during a mayor’s current term. This additional compensation is for performing mayoral duties, not duties otherwise required as a member of the City Council.

2. Per Government Code section 36516.5, any changes to the base salary for the City Council would not take effect until after the next municipal election when one or more members of the City Council begin a new term of office. So, for example, if a change was made in March 2025, it would not take effect until a new term of office begins after the November 2026 municipal election.

Additionally, staff reviewed the annual salaries of City Councilmembers for the other cities within Santa Clara County. The table is divided between non-charter cities and charter cities as charter cities do not need to follow the California Government Code.

The following table provides the summary of this analysis:

City Population* 2025 Mayor Annual Salary 2025 Councilmember Annual Salary
Non Chartered Cities
Campbell 41,700 $15,300 $15,300
Cupertino 57,285 $8,917 $8,917
Los Altos 8,189 $11,400 $11,400
Los Gatos 32,216 $6,840 $6,840
Milpitas 77,321 $13,569 $10,852.44
Monte Sereno 3,479 $0** $0**
Morgan Hill 44,478 $40,764 $15,300
Saratoga 29,607 $3,000 $3,000
Charter Cities
Gilroy 58,250 $18,383 $12,260
Mountain View 81,785 $18,649.44 $14,918.64
Palo Alto 65,882 $12,000 $12,000
San José 969,655 $225,000 $169,000
Santa Clara 131,062 $30,000 $24,000

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Sunnyvale 151,967 $49,822.07 $27,366.51
*Population data is from census.gov. Monte Sereno data is from 2020, remaining cities as of 2023. ** Government Code section 36516 allows any councilmember to waive compensation, and that is what the City Council for Monte Sereno has chosen.

Through this agenda report, staff is requesting City Council feedback regarding the following:
•Do the Mayor and City Council wish staff to prepare a draft ordinance proposing an increase in salary for the Mayor and City Councilmembers? If so, what specific amount is being considered?

FISCAL IMPACT:

The total annual ongoing impact to the General Fund if the salaries for the Mayor and City Council were increased to the maximum of $22,800 per year, would equate to a total of $74,240 increase in salary and ancillary benefits. However, the Mayor and City Council could also choose a smaller increase which would have a lower ongoing impact to the General Fund.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

The action has no potential for resulting in either a direct physical change in the environment or a reasonably foreseeable indirect physical change in the environment and is not a project pursuant to Pub. Resources Code, §21065 and Cal. Code Regs., tit. 14, §15378. This action is organizational, administrative, or fiscal activity of the City government that does not require commitment to any specific project that may result in a potentially significant impact on the environment and therefore is not a project pursuant to Cal. Code of Regs., tit. 14, § 15378.

RECOMMENDATION:

Provide feedback and direction to the City Administration regarding potential increases to the monthly and annual salaries of the Mayor and City Councilmembers.

ATTACHMENT(S):
(a) Milpitas Municipal Code Title 1, Chapter 14
(b) California Government Code 36516

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Attachment 1 – Title 1, Chapter 14 of Milpitas Municipal Code I-14-1.00 - Purpose
The Ordinance codified in this chapter is enacted pursuant to Section 36516 of the Government Code, as amended, authorizing the Council to provide by ordinance that each member of the Council shall receive a prescribed salary, the amount of which is based upon the population of the City as determined by estimates made by the State Department of Finance, and prescribing the methods by which Council salaries may be increased or decreased in the future.

Government Code Section 36516.1 authorizes additional compensation for a Mayor elected pursuant to Section 34900 et. seq. as may be approved by an ordinance adopted by the City Council.
(Ord. 128.10 (part), 8/1/00)
I-14-2.00 - Salaries
Each member of the City Council shall receive as salary the following:

A. City Council members shall receive the sum of $904.37 dollars per month.

B. The Mayor of the City of Milpitas shall receive the sum of $1,130.75 dollars per month. (Ord. No. 128.12, § 2, 12/16/14; Ord. 128.11, 3/5/02; Ord. 128.10 (part), 8/1/00) I-14-3.00 - Increase or Decrease in Salary
The salaries provided in this Chapter may be increased or decreased as follows:

A. Following any new and later estimate of population made by the Department of Finance, the salary payable to each member of the Council may be increased or decreased by resolution of the City Council to equal the sum prescribed for that population group in Section 36516 of the Government Code as amended.

B. An amount equal to five percent for each calendar year from the operative date of the last adjustment of the salaries in effect, in accordance with Government Code Section 36516(c) and as approved by City Council resolution.

C. In accordance with Government Code Section 36516(b), by a majority of the electors voting at any municipal election.

D. The salaries as so increased or decreased shall become payable only on and after the date upon which one or more members of the Council becomes eligible upon beginning a new term of office following a general municipal election held in the City. (Ord. 128.10 (part), 8/1/00)
I-14-4.00 - Reimbursement
The salaries prescribed herein are and shall be exclusive of any amounts payable to each member of the Council as reimbursement for actual and necessary expenses incurred by him in the performance of official duties for the City of Milpitas. (Ord. 128.10 (part), 8/1/00)

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Attachment 2 – California Government Code 36516
Government Code - GOV
TITLE 4. GOVERNMENT OF CITIES [34000 - 45345]
( Title 4 added by Stats. 1949, Ch. 79. )

DIVISION 3. OFFICERS [36501 - 41805]
( Division 3 added by Stats. 1949, Ch. 79. )

PART 1. GENERAL [36501 - 36525]
( Part 1 added by Stats. 1949, Ch. 79. )

36516.
(a) (1) A city council may enact an ordinance providing that each member of the city council shall receive a salary based on the population of the city as set forth in paragraph (2). (2) The salaries approved by ordinance under paragraph (1) shall be as follows:
(A) In cities up to and including 35,000 in population, up to and including nine hundred fifty dollars ($950) per month.
(B) In cities over 35,000 up to and including 50,000 in population, up to and including one thousand two hundred seventy-five dollars ($1,275) per month. (C) In cities over 50,000 up to and including 75,000 in population, up to and including one thousand six hundred dollars ($1,600) per month.
(D) In cities over 75,000 up to and including 150,000 in population, up to and including one thousand nine hundred dollars ($1,900) per month.
(E) In cities over 150,000 up to and including 250,000 in population, up to and including two thousand five hundred fifty dollars ($2,550) per month. (F) In cities over 250,000 population, up to and including three thousand two hundred dollars ($3,200) per month.
(3) For the purposes of this subdivision, the population of a city shall be determined by the last preceding federal census, or a subsequent census, or estimate validated by the Department of Finance.
(4) The salary of council members may be increased beyond the amount provided in this subdivision by an ordinance or by an amendment to an ordinance, but the amount of the increase shall not exceed the greater of either of the following:

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(A) An amount equal to 5 percent for each calendar year from the operative date of the last adjustment of the salary in effect when the ordinance or amendment is enacted. (B) An amount equal to inflation since January 1, 2024, based upon the California Consumer Price Index, which shall not exceed 10 percent for each calendar year. (5) No ordinance shall be enacted or amended to provide automatic future increases in salary. (b) Notwithstanding subdivision (a), at any municipal election, the question of whether city council members shall receive a salary for services, and the amount of that salary, may be submitted to the electors. If a majority of the electors voting at the election favor it, all of the council members shall receive the salary specified in the election call. The salary of council members may be increased beyond the amount provided in this section or decreased below the amount in the same manner.
(c) Unless specifically authorized by another statute, a city council may not enact an ordinance providing for compensation to city council members in excess of that authorized by the procedures described in subdivisions (a) and (b). For the purposes of this section, compensation includes payment for service by a city council member on a commission, committee, board, authority, or similar body on which the city council member serves. If the other statute that authorizes the compensation does not specify the amount of compensation, the maximum amount shall be one hundred fifty dollars ($150) per month for each commission, committee, board, authority, or similar body.
(d) Any amounts paid by a city for retirement, health and welfare, and federal social security benefits shall not be included for purposes of determining salary under this section, provided that the same benefits are available and paid by the city for its employees. (e) Any amounts paid by a city to reimburse a council member for actual and necessary expenses pursuant to Section 36514.5 shall not be included for purposes of determining salary pursuant to this section.
(f) A city council member may waive any or all of the compensation permitted by this section. (g) (1) For the purposes of this section, a city council shall consider the adoption of an ordinance to increase compensation in open session during at least two regular meetings of the city council.
(2) At the first meeting, the city council shall present the proposed ordinance, which shall include findings demonstrating the need for the increased compensation. The ordinance shall not be adopted at the first meeting.
(3) At least seven days after the first meeting, the city council shall hold a second meeting to consider whether to adopt the ordinance.
(Amended by Stats. 2023, Ch. 27, Sec. 2. (SB 329) Effective January 1, 2024.)

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Attachment 2 – California Government Code 36516
Government Code - GOV
TITLE 4. GOVERNMENT OF CITIES [34000 - 45345]
( Title 4 added by Stats. 1949, Ch. 79. )

DIVISION 3. OFFICERS [36501 - 41805]
( Division 3 added by Stats. 1949, Ch. 79. )

PART 1. GENERAL [36501 - 36525]
( Part 1 added by Stats. 1949, Ch. 79. )

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A mayor elected pursuant to Sections 34900 to 34904, inclusive, may be provided with compensation in addition to that which he or she receives as a council member. That additional

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compensation may be provided by an ordinance adopted by the city council or by a majority vote of the electors voting on the proposition at a municipal election. (Amended by Stats. 2010, Ch. 699, Sec. 14. (SB 894) Effective January 1, 2011.) 36516.5.

A change in compensation does not apply to a council member during the council member’s term of office. This prohibition shall not prevent the adjustment of the compensation of all members of a council serving staggered terms whenever one or more members of the city council becomes eligible for a salary increase by virtue of the council member beginning a new term of office.
•(Amended by Stats. 2010, Ch. 699, Sec. 15. (SB 894) Effective January 1, 2011.)

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CITY OF MILPITAS

AGENDA REPORT
(AR)
Item Title: Review the List of Agenda Item Requests From Individual Councilmembers and Provide Direction to Staff Through the Council-Approved Prioritization Process (Staff Contact: Matt Cano, Assistant City Manager, 408-586-3012) Category: Leadership and Support Services
Meeting Date: 1/21/2025
Recommendation: (1) Review list of agenda item requests from individual Councilmembers and provide direction to staff, through the prioritization process, on which Group 1 items should be advanced; (2) Remove two items sponsored by a former City Councilmember from the priority list; (3) Provide additional input to staff, if any, on Group 1 items that received Council direction to advance; and (4) By majority vote, approve the list as so prioritized.

BACKGROUND:

At City Council meetings, under the Announcements section, City Councilmembers may request items for the full Council to consider. These items are placed on a list for a future City Council discussion and action. On January 19, 2021, at a Special City Council meeting, Council provided direction to staff to streamline the process by presenting individual Council agenda item requests for prioritization to City Council on a quarterly basis.

On January 10, 2023, City Council approved a City Council Request Prioritization Policy which guides the prioritization process. As part of this approval, language was included in this Policy to remove items recommended by prior members of the City Council unless a current City Councilmember chose to sponsor the continuation of those items.

The last prioritization was held on September 17, 2024. Links to prior prioritization reports and minutes are included under Attachments.

ANALYSIS:

The Council is now being asked to prioritize the list of potential new work items requested by Council between September 17, 2024, and January 7, 2025. Attachment 3 includes a status update on work completed by staff on all items previously prioritized by the Council.

As shown in Attachment 1, a total of 33 items, some which were considered during the prior prioritization discussion, have been grouped into four categories, differentiated by level of effort and status of the agenda request, as outlined below:

Group 1 – Items that have not been initiated; will require more than four hours of staff time; and may require additional funding or resources (6 items).

Group 2 – Items that have not been initiated but will require less than 4 hours of staff work (1 item).

Group 3 – Items that are currently underway and/or already included in workplan (19 items).

Group 4 – Items that have been completed, postponed indefinitely, or withdrawn (7 items).

Prioritization Process
Similar to the prior prioritization process, the new Group 1 agenda item requests are detailed in Attachment 2. As these requests have not yet been discussed, staff has attempted to identify alignment with Council priority areas to the extent possible. As part of Attachment 2, staff provided a summary which

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includes the lead and supporting departments, estimated resources and cost to complete the work, description of work effort, any actions taken to date, clarification or direction sought from City Council, and other additional considerations including impacts on other workplan items. To the extent possible, staff sought clarification from City Councilmembers sponsoring the request; however, some items may need additional clarification from the requesting Councilmember(s). To facilitate Council prioritization, Group 1 items have been further categorized into three sub-groups: Ordinances and Policies, Projects and Programs, and Miscellaneous.

For the Group 1 items, the total annual costs are estimated as follows:

Potential Ongoing Costs Potential One Time CostsItem
Low Range High Range Low Range High Range
CC01: Analysis of Permit
Process $0 $0 $10,000 $120,000
CC02: Job Fair for City
Careers $3,300 $5,500 $0 $0
CC03: Impact Fee for Car
Transports $0 $0 $0 $0
CC04: Explore Modernizing
Business Tax Rate Schedule $0 $0 $264,000 $264,000
CC05: Review of Traffic
Conditions at Edsel & Roswell $0 $0 $10,000 $10,000
CC06: Pickleball Feasibility
Study at Dixon Landing Park $0 $0 $50,000 $50,000
Since Group 2 items (see Attachment 1) require less than four hours of staff time, these items can be advanced without requiring a majority vote, Council may wish to provide additional input or direction on this item. For Group 3 items, which are underway and/or already included in staff workplans, staff provided an update in Attachment 1. A list of Items completed, postponed indefinitely, or withdrawn, are presented as a separate attachment (Attachment 3).

Voting Process
In accordance with the adopted City Council Prioritization Policy, existing staff workload and the number of Group 1 items, staff proposes the Council prioritize no more than two items. The typical voting process for prioritization is summarized below.

Round 1
Each member of the Council will be asked to prioritize their top two items from Group 1. Councilmembers will receive paper copies to help them review and complete the preliminary prioritization, and electronic voting will be conducted.

All items receiving three or more votes will move forward. If the number of items receiving three or more votes is two or greater, the prioritization process will be deemed complete. If the number of items is less than two, the remaining items will be prioritized as described in Round 2.

Round 2
If items receiving three or more votes are less than two in number, Councilmembers will be asked to prioritize the remaining items to develop a top two list. Each member of the Council will be given the number of votes equivalent to two minus the number of items prioritized for staff work at the completion of Round 1. For example, if after Round 1, the Council agreed on advancing one item, one additional item will require prioritization. Therefore, each Member of the Council will be asked to vote on one item. Any item receiving

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three or more votes will be added to the prioritized list. If the total number of items on the list is one or greater, the prioritization process will be deemed complete.

Additional Rounds, if needed
If the total number of prioritized items after Round 2 is less than two, all remaining items which received at least one vote will be prioritized through additional rounds of voting. Items which receive zero votes in a round will be eliminated from the subsequent round of voting.

Any items that do not advance through this multi-step prioritization process will be removed from the active list and need to be resubmitted through Announcements for the next prioritization discussion, tentatively scheduled for April 2025.

Group 4 Items
As discussed above, the following seven items have been moved to “Group 4” in this update as they have been completed or withdrawn:
•Completed:
oRecognize local 2024 Olympians with ties to Milpitas: Recognition of the three 2024 Olympians with ties to Milpitas occurred at the October 15, 2024, City Council meeting. oCommunicate Need for Weeds to be Cleared on Montague Expressway to County: City staff coordinated with the County Department of Roads & Airports and the County cleared the weeds on Montague Expressway.
oHave a picture of Albert Vogel Sr. put up in the Senior Center & Include Maria Lemery on the Mural in front of the Senior Center: Portraits of Albert Vogel Sr. and Maria Lemery were installed in late December 2024.
oLook into defining either a standalone teen center or updating information to indicate the Senior Center also functions as a Teen Center: Starting in June 2023, staff have been conducting outreach via survey, discussions, new, and one time programming, to the teen community on services, activities and events they would like to participate in/benefit from. The outreach revealed heavy interest in life skills classes, trips, and meet-ups.

Starting in June 2024 staff launched a Teen Center Everywhere campaign and have successfully brought back sport drop-in programming to teen programs as well as a series of meet ups around Milpitas. Programming was successful, with many trips, classes, meet-ups and sports drop-in sessions at full capacity. The summer Milpitas Youth Force program, held out of the Teen Center and run by Teen Center staff, had one of their best sessions in the history of the program. Center programs, events, and workshops for the new school year included increased collaboration with high school clubs, a Halloween event, and financial aid workshops for college preparedness. oMemorial Plaque in honor of youth skateboarder that passed away: The memorial plaque was installed and a unveiling ceremony was held on November 2, 2024. •Withdrawn:
oCharter City Evaluation: Per City Council policy this item which was prioritized by a former City Councilmembers will be removed unless it is brought forward for consideration by an existing City Councilmember.
oRequest that the Arts Commission explore alternatives for future of statue in front of City Hall: Per City Council policy this item which was prioritized by a former City Councilmembers will be removed unless it is brought forward for consideration by an existing City Councilmember.

POLICY ALTERNATIVES:

Not applicable

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FISCAL IMPACT:

For the Group 1 items, annual ongoing and one-time costs are summarized in the table in the analysis section of this report. Based on Council direction, staff will consider prioritized items that require new funding as part of a future budget process.

CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEQA):

This item is not a Project under CEQA in accordance with CEQA Guidelines Section 15061(b)(3) (Common Sense Exemption) as it can be seen with certainty that a general discussion of funding priorities by the City Council will not have a significant effect on the environment. Further, the item is also not a Project pursuant to CEQA Guidelines Section 15378(b)(4) as it is a government fiscal activity that does not involve any commitment to any specific project which may result in a potentially significant physical impact on the environment. Although the use of funding will be discussed, any project scope and potential environmental analysis would be speculative at this time, and future environmental analysis will be conducted for the potential projects prior to the City making any commitment or approval of any project.

RECOMMENDATION:
(1) Review list of agenda item requests from individual Councilmembers and provide direction to staff, through the prioritization process, on which Group 1 items should be advanced; (2) Remove two items sponsored by a former City Councilmember from the priority list; (3) Provide additional input to staff, if any, on Group 1 items that received Council direction to advance; and;
(4) By majority vote, approve the list as so prioritized.

ATTACHMENTS:
(a) List of Councilmember Agenda Item Requests
(b) Detailed Information on Group 1 Items
- CC01 – Permit Process Analysis
- CC02 – Job Fair for City Jobs
- CC03 – Impact Fees for Car Transports
- CC04 – Explore Modernizing Business License Tax
- CC05 – Review of Traffic Conditions at Edsel and Roswell - CC06 – Pickleball Feasibility Study - Dixon Landing Park (c) List of Completed, Postponed Indefinitely, or Withdrawn Items

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Attachement 1
List of Councilmember Agenda Item Requests
No. Topic Requested By Date Requested
Requires more
than 4 hours
of additional
staff time
Department / Office Council Priority Area(s) January 2025 Update Additional
Resources/Funding
Needed or Deferral of
Council Approved
Programs
Group 1 – New Items that have not been initiated; will require more than four hours of staff time; and may require additional funding or resources.

Ordinances and Policies
none
Projects and Programs
CC01 Analysis of permit process Evelyn Chua 19-Nov yes CMO Economic Development & Job
Growth
see attached writeup
CC02 Job fair for city careers Evelyn Chua 19-Nov yes Human Resources (OED support)
Governenace &
Administration
see attached writeup
CC03 Impact fees for car transports Carmen Montano 19-Nov yes CAO Transportation & Transit
see attached writeup
CC04 Explore Modernizing Business License Tax Rate
Schedule
Evelyn Chua 10/1/2024 yes CMO, Finance Governenace &
Administration
see attached writeup
CC05 Review of traffic conditions at Edsel and Roswell Carmen Montano 10/1/2024 yes Public Works Transportation & Transit
see attached writeup
CC06 Pickleball Feasibility Study at Dixon Landing Park Carmen Montano 10/15/2024 yes Recreation Community Wellness & Open Space
see attached writeup
Group 2 – New items that have not been completed and will require less than 4 hours of staff time 1 Human Resources Department Presentation to
Council on Recruitment and Staffing
Hon Lien 10/1/2024 yes Human Resources Governenace &
Administration
Staff will bring forward an item to Council by February 2025 to provide an update on and discussion about recruitment and hiring.

Group 3 - Items that are currently underway and/or already included in workplan 1 Explore new ordinance for ADUs to allow
condominium conversions
Evelyn Chua 8/13/2024 Yes Planning Economic
Development & Job
Growth
This effort is underway. Staff is researching ordinances from other jurisdictions in the Bay Area that already allow ADU condominium conversions, and model ordinances provided by regional planning/housing groups with a target of bringing options forward to City Council in Spring 2025.
2 Explore potential purchase of additional property
on Main Street
Carmen Montano 8/13/2024 Yes Office of Economic
Development
Economic
Development & Job
Growth
Staff is investifating the potential purchase of a propety on Main Street and will bring alternatives forward to City Coucnil in January 2025.

Yes
3 Revise municipal code to include Animal Cruelty
guidelines for additional animals such as horses,
cats, etc..

Evelyn Chua 9/3/2024 Yes City Attorney's Office Governenace & Administration
Staff has surveyed alternative regulatory schemes in other jurisdictions to determine which, if any, changes are viable. Staff anticipates being able to brief Councilmembers regarding the various proposals for feral cats in June and regarding horses and other animals in early March.
4 Review sources of funds for library name and return
to City Council with alternatives prior to the next
annual budget process
Gary Barbadillo 9/3/2024 No City Manager's Office Community Wellness & Open Space
Staff has reviewed options. The recommended option is to instlal 1 monument sign and 2 plaques at atotal estimate cost of $17,000. An alterative option would be to replace all building signage at a total estimated cost of $268,700. This will be discussed as part of the CIP Budget study session on February 11, 2025..

Yes
5 Evaluate hours of service for Food Pantry Carmen Montano 9/3/2024 No City Manager's Office Neighborhoods & Housing
Staff has had several discussions with the operator of the food pantry. The operator has indicated that they do not have plans to increase their hours, even if the City increases the rent. Staff are continuing to perform analysis on this situation and plan on returing to the City Council to discuss alternatives by March or April 2025.

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Attachement 1
List of Councilmember Agenda Item Requests
6 Feasibility Study for Night Market/Food Trucks on
Main Street
Carmen Montano 5/7/2024 No City Manager's Office:

Economic Development
Economic
Development & Job
Growth
In support of downtown revitalization efforts, Council directed staff to explore an event on Main Street with a Night Market. Economic Development staff researched and identified four companies producing the majority of the events in Silicon Valley. After talking with the four companies, staff determined that Moveable Feast could offer the best event for Milpitas' historic district. Moveable Feast attended the special EDTC meeting on August 12, 2024, contacted businesses with staff, researched site opportunities, and submitted a proposal. The proposal was based on Moveable Feast’s years of experience and specific insights on what works best for Milpitas. The event will be Milpitas branded, creating a sense of place and activating Main Street. Staff recommends moving forward with funding for Moveable Feast to produce a 2-day Night Market on Main Street in Spring/Summer 2025. A lively Night Market with local food and craft vendors, along with live music and entertainment will create excitement. The event will bring new audiences into our downtown and get residents interested in coming back to Main Street. This event supports Economic Development's goal to revitalize the Main Street, attract new businesses and ensure businesses succeed, and create opportunities for placemaking.

Yes
7 Explore increasing stipend for planning commission Gary Barbadillo 4/16/2024 Yes Planning Neighborhoods & Housing
This effort is underway. Staff is researching the Planning Commission stipend for comperable jurisdictions in the Bay Area. The next step is to complete this research and prepare a recommendation for the City Council's consideration in March 2025.

Yes
8 Escuela Parkway Traffic Safety Review Carmen Montano 5/7/2024 Yes Public Works Transportation & Transit
Staff is currently soliciting proposals from qualified consultants to perform a traffic study along Escuela Parkway from Jacklin Road to Washington Street. The study is estimate to be up to $80,000 and will be funded throught CIP Project No. 4288 - Traffic Studies & Safety Improvements. The study's schedule is anticipated to run from spring of 2025 through the summer. In addition, the City was selected to recieved $2.9M throught the SS4A grant to enhance pedestrian and bicycle safety throughtout the city's school zones including Escuela Parkway.

Yes
9 Affordable Housing Ordinance Review Carmen Montano 12/5/2023 Yes City Attorney's Office Neighborhoods & Housing
Staff is completing initial review of a full draft of the previously discussed guidelines for the City's AHO and anticipates being able to complete that review and brief Councilmembers about those proposed guidelines in March. Additionally, staff has begun review of various proposals for incentives or updates to the AHO that may assist the City in meeting its RHNA and other goals for affordable housing needs in its lowest income categories.
10 Main Street Movie Night (formerly named
International Festival)
Hon Lien 10/3/2023 Yes Recreation &
Community Services
Community Wellness &
Open Space
Staff are continuing internal discussions on the summer 2025 series, including possible collaboration with other efforts around Main Street Revitalization, and are doing site visits to determine the best location. Efforts over the next few months will be to identify the cultural movie(s) shows as part of this event.
11 Recreation & Community Services Department to
Review of potentially returning additional programs
for Bingo and Senior Trips
Evelyn Chua 11/7/2023 No Recreation &
Community Services
Community Wellness &
Open Space
Trips returned to the Milpitas Senior Program lineup in December 2024. Staff will continue to incorporate trips as part of their regular work plan. The Bingo license application is complete and staff are working with the City Clerk's Office on submittal and public hearing scheduling.

No. Topic Requested By Date Requested
Requires more
than 4 hours
of additional
staff time
Department / Office Council Priority Area(s) January 2025 Update Additional
Resources/Funding
Needed or Deferral of
Council Approved
Programs

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Attachement 1
List of Councilmember Agenda Item Requests
12 Look into possibility of Senior citywide discount
from all Milpitas businesses.

Gary Barbadillo 2/7/2023 Yes City Manager's Office Community Wellness & Open Space
FM3 has completed the survey of local businesses and have reviewed initial response results with staff in late 2024. Staff will return to council in early 2025 with policy analysis.

Yes
13 Look into implementing a workshop for small
businesses on the bidding process for projects in
the city.

Evelyn Chua 8/9/2022 Yes City Manager's Office:

Economic Development
Economic
Development & Job
Growth
Staff is reviewing business license data to determine which local businesses the City should focus for procurement opportunities. Staff is also reviewing the City's last five years' expenditures on local businesses. After the purchasing division is fully staffed, the Doing Business with the City of Milpitas handbook and procurement webpage will be reviewed and updated.
14 Pickleball Pilot Project Evelyn Chua 2/28/2023 Yes Recreation & Community Services
Community Wellness &
Open Space
Site improvements were completed in mid November, including safety fencing, court resurfacing, and the installation of the sound dampening panels. Staff will be surveying court users and the surrounding neighborhood in mid January. Staff anticipated returning to City Council in late February/early March with final policy recommendations.
15 Main Street Infrastructure Projects Carmen Montano 2/28/2023 Yes Public Works Transportation & Transit
Staff is anticipating to meet with Caltrans and the FHWA in January/February to discuss alternatives for the use of the $750K in fedral earmark funding for projects on Main Street as this amount falls short of the needed budget for the Streetlight Project. 16 Main Street Flooding at Library Evelyn Chua 2/28/2023 Yes Public Works Transportation & Transit
Lowering of the weir wall was completed. Staff is also now in receipt of a memorandum completed by the engineering firm Schaaf & Wheeler who were the authors of the storm drain master plan. The memo addresses the flooding issue experienced on Main Street and makes preliminary recommendations to mitigate it. Among these recommendations are the following: 1) maintenance of Ford Creek 2) raise Main Street 3) improvements to Ford Creek 4) upstream storage enhancements 5) local storm drain pumps 6) extend Lower Penitencia storm drain system 7) modify operations to Wrigley- Ford storm pump station. Based on the assessment, several mitigation alternatives were recommended, the preferred (and most cost effective) being channel maintenance and local pump stations with creek monitoring. Staff has been working with the Regional Water Board to obtain a permit allowing for the dredging and vegetation management of Ford Creek for some time and will continue this effort. 17 Evaluate reopening the childcare center with a non-
profit organization running the center
Carmen Montano 2/1/2022 Recreation &
Community Services
Community Wellness &
Open Space
Staff are currently completing cost estimates for becoming a permitable childcare center at the Milpitas Community Center and Sal Cracolice Recreatioanl Facility and are targeting sharing these estimates at the February 2025 CIP Budget study session.

Yes
18 Present Quarterly or Monthly crime statistics on the Homekey Project
Evelyn Chua 6/7/2022 City Manager's Office:

Housing
Neighborhoods &
Housing
Staff is preparing for the next meeting with the group to occur in February or March 2025.
19 Staff to look into mural Art on Great Mall Parkway
on the VTA owned Light rail pillars
Carmen Montano 11/16/2021 Recreation &
Community Services
Community Wellness &
Open Space
In accordance with the City’s Public Art Policy, a Public Arts Selection Committee has been established to identify artists and projects for the project that will install murals on two pillars supporting the VTA Light Rail Line at Great Mall Parkway and McCandless Drive/Fairlane Drive. The release of the project scope to qualified artists is currently on hold while new laws affecting the required certifications and licenses is updated.

Current efforts between the arts community and cities associations are moving forward.

This project is expected to be a $30,000 commission.

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Attachement 1
List of Councilmember Agenda Item Requests
Group 4 – items that have been completed, postponed indefinitely, or withdrawn since last City Council update 1 Communicate Need for Weeds to be Cleared on
Montague Expressway to County (prior name as:

Send letter to County Supervisor Otto Lee re: weeds
on Montague) (completed)
Carmen Montano 8/13/2024 City Manager's Office Community Wellness & Open Space
This is completed but will continue to be monitored. County staff was contacted and following this they clearned the weeds on Montague Expressway median islands within their jurisdiction.
2 Recognize local 2024 Olympians with ties to
Milpitas (completed)
Carmen Montano 8/5/2024 City Manager's Office Governenace & Administration
This is completed. Recognition was provided at the October 15, 2024 City Council meeting.
3 Request that the Arts Commission explore
alternatives for future of statue in front of City Hall (to be removed - former City Councilmember)
Anthony Phan 1/30/2024 Recreation &
Community Services
Community Wellness &
Open Space
Per City Counci polciy this item is being removed from consideraiton unless it is sponsored by an existing Councilmember. The Arts Commission discussed City Hall Public Art at their September 23 and November 25 meetings. The Commission focus for art ideas for City Hall, include possibilities for artwork on the wall above the main door to the west parking lot, either a mural, lightweight sculpture, or digital artwork projection. A piece(s) for the southside of City Hall was not discussed as a priority area.

Additional funding
likely needed pending
further staff analysis.
4 Charter City Evaluation (to be removed - former
City Councilmember)
Anthony Phan 9/5/2023 City Manager's Office Governenace & Administration
Per City Counci policy this item is being removed from consideraiton unless it is sponsored by an existing Councilmember.

Additional funding
likely needed pending
further staff analysis.
5 Look into defining either a
standalone teen center or updating information to
indicate the Senior Center also functions as a Teen
Center (completed)
Evelyn Chua 9/20/2022 Recreation &
Community Services
Community Wellness &
Open Space
Starting in June 2023 staff have been conducting outreach via survey, discussions, new, and one time programming, to the teen community on services, activities and events they would like to participate in/benefit from. Heavy interest in lifeskills classes, trips and meetups was received. Starting in June 2024 staff launched a Teen Center Everywhere campaign and have successfully brought back sport drop in programming to teen programs, as well as a series of meet ups around Milpitas. programming was successful, with many trips, classes, meet ups and sports drop-in sessions at full capacity. The summer MYF program, held out of the center and run by Teen Center staff, had one of their best sessions yet. Center programs, events and workshops for the new school year, included increased collaboration with high school clubs, a Halloween event, and financial aid workshops for college preparedness. 6 Have a picture of Albert Vogel Sr. put up in the
Senior Center & Include Maria Lemery on the Mural
in front of the Senior Center (complete)
Carmen Montano 10/19/2021 &
8/17/2021
Recreation &
Community Services
Community Wellness &
Open Space
Portraits of Albert Vogel Sr. and Maria Lemery were installed in late December 2024.

Staff is discussin a small reception for the pieces.
7 Memorial Plaque in honor of youth skateboarder
that passed away (complete)
Carmen Montano 6/7/2022 Recreation &
Community Services
Community Wellness &
Open Space
The memorial plaque was installed and a unveiling ceremony was held on November 2., 2024.

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Page 5 of 5 ends

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City Council Referral
(requires more than 4 hours of staff time)
Category and Topic No. Topic: Requested by:

CC01 Analysis of the City’s Permit Process Councilmember Evelyn Chua Lead Department/Office Supporting Department(s)/Office(s) City Manager’s
Office/Economic
Development
Planning, Building, Public Works, Fire Prevention, and IT Council Priority Areas Estimated Completion Date Estimated Cost Up to $120,000
Funding Needed
Economic Development & Job
Growth
To be Determined (TBD)
TBD depending on scope of
work
Description of Required Work Effort
At the November 19, 2024, City Council meeting, Councilmember Evelyn Chua requested that staff analyze the City’s permit process across development departments. The City Council unanimously agreed to add the item to the prioritization list.

The City of Milpitas provides city planning, building, and permitting services to residential, business, and real estate development communities. These services are performed by the following departments:

Planning; Building, Public Works (Engineering/Land Development), and Fire Prevention. In addition, the Office of Economic Development engages in business development, recruitment, and permit facilitation.

These departments serve under the direction of the City Manager’s Office and are identified as the Community Development “Service Area” (CSA).

On April 16, 2019, the City Council received a presentation on the evaluation of the development review process and associated cost of services from staff and Matrix Consulting Group. City executives identified a need for addressing various organizational and operational issues to best serve Milpitas. The purpose of the Matrix study was to assess organizational structure, staffing levels, service delivery, and user fees related to the development review, permitting, and inspection processes. This study was designed to provide an understanding of the organizational structure, and the efficiency and effectiveness of processes and operations, identify appropriate staffing levels, and analyze current fee structures and rates. A series of stakeholder meetings provided customers and staff the ability to share opinions on strengths and opportunities for improvements through a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. A comparative survey assessed development review activities between the City of Milpitas and other comparable jurisdictions in the Bay Area. The analysis resulted in recommendations for staffing, services, processes, and technology usage to streamline the services provided and to help the City meet its goals.

Moving forward, staff is planning on continuing to enhance customer service for private development review and approval. This includes the replacement of the electronic system used to process permits,

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City Council Referral
(requires more than 4 hours of staff time)
referred to as the Land Management System (LMS). Additional items that could be included in this work include but are not limited to the following (potential costs are also included below):
1) Survey development review applicants on operational structure and efficiency and effectiveness. (no cost for staff survey, $20,000 for outside statistically valid survey). 2) Conduct Customer Service training for staff ($10,000 to $20,000). 3) Hire a consultant to conduct a study on the current permit process ($80,000).

Status Update as of December 2024
Community Development Service Area representatives have successfully implemented many of the Matrix study’s recommendations. To name a few examples, the Planning Department established standard operating procedures for development review, created the award-winning Development Review Handbook and ADU Toolkit, and hired a Principal Planner in 2020. In addition to implementing the Matrix study’s recommendations, the Planning Department is comprehensively updating the Zoning Ordinance to streamline the Planning permitting process by either allowing more uses by-right or lowering the level of approval required so that fewer types of projects require public hearings. The Comprehensive Zoning Ordinance Update also proposes to increase the development thresholds for certain permit types and create an administrative process for minor deviations from development standards. The ongoing Gateway-Main St. Specific Plan will also propose similar strategies to facilitate redevelopment within the Plan area.

The Building Department has filled all positions (3) Plan Check Engineers, Plan Checker, Plan Review Manager, Building Inspection Manager, (3) Building Inspectors, Administrative Analyst II recommended in the Matrix study except one Building Inspector. The Permit and Development Fee Summary has been updated as of July 2024 that provides a comprehensive list of fees from all departments for various types of permits and development projects. The Fire Prevention Division hired a Fire Protection Engineer and reviewed 896 Life Safety Plans for Building or Planning permits, with 99% (877) completed within the turnaround time.

The Office of Economic Development hired a Permit Navigator in May 2024 to facilitate improvements resulting in a more user-friendly permitting process. The Permit Navigator focuses on delivering projects and strengthening the overall development process to improve review schedules, ensure consistency, increase predictability, resolve issues across different departments/divisions, eliminate service gaps, and ensure a positive customer experience. The Permit Navigator has assisted development review departments with over 40 businesses by facilitating pre-application meetings, permit guidance, and site selection for expanding or relocating to Milpitas. This included both large and small businesses such as Amazon, Rivian, Supermicro Electronics, Tesla, Golfland, Duran Construction, Urban Air, Lantana, The Fields, and FootLax, to name a few, in partnership with representatives from Planning, Building, Public Works, and Fire Prevention.

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City Council Referral
(requires more than 4 hours of staff time)
Per the Economic Development Strategy, strategies to support small businesses include expediting and reducing the time and expense of permits/inspections for small businesses and addressing delays and challenges in permitting processes and requirements. Implementation Action 6.1. requires expediting and streamlining permitting processes for small businesses and Implementation Action 34.1. calls for implementing Matrix study recommendations to improve the development review process through interdepartmental coordination, enhanced technology tools, and other measures, including the express plan check process for tenant improvements.

Council Clarification/Further Direction Requested
At this time if this item proceeds, staff would plan on proceeding with items 1 (survey) and 2 (training) below. However, staff could also include an additional consultant survey at the additional cost if directed by the Mayor and City Council.
•Survey development review applicants on operational structure and efficiency and effectiveness. •Conduct Customer Service training for staff.
•Hire a consultant to conduct a study on the current permit process.

Other Considerations
N/A

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City Council Referral
(requires more than 4 hours of staff time)
Category and Topic No. Topic: Requested by:

CC02 Job Fair for City Jobs Evelyn Chua
Lead Department/Office Supporting Department(s)/Office(s) Human Resources All Departments
Council Priority Areas Estimated Completion Date Estimated Cost $300-500 for tabling at 3-5
events (would be
incorporated into existing
staffing costs)
$3,000-$5,000 for specific
City job fair event.

Funding Needed
Governance and Administration December 2025
$3,300 to $5,500
Description of Required Work Effort
The City has about 30 open opportunities at any point in time, with about half of those posted at any point in time. There are a few different options to proceed with this initiative as follows:
1) HR Presence at Existing City Community Events – if a primary goal is awareness of HR as hiring employer in Milpitas this can advance this goal. This would involve HR recruiters, in collaboration with City Departments, to identify opportunities in the community to set up a “tabling” event to engage with people about open opportunities as well as educate about the nature of our services and positions. HR did an event of this nature in June of 2024.

Additionally, announcements on city job openings have been listed in the citywide newsletter to our residents. Staff would set a goal of tabling for three to five City events per year. This could be performed with existing staffing levels at no additional cost. 2) HR Participation in Existing job fairs in the City of Milpitas – If the primary goal is to align specific recruitment needs to broader City events with potential applicant pools then this could advance this goal. This would involve HR recruiters and Department subject matter experts to collaborate with the business community, school district and others to identify existing events with specific applicant audiences where the City’s HR team can provide a table and market the City for existing employment opportunities. This could be performed with existing staff levels at no additional costs.
3) HR Create a Job Fair at City Hall (or another location) to recruit for City specific vacancies or impending opportunities: This would entail holding a City specific job fair at City Hall or another appropriate location. As the City would be running this event, there would be costs associated with event marketing, setup and production, coordination with City department

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City Council Referral
(requires more than 4 hours of staff time)
subject matter experts (e.g. attractive department tabling, give aways, etc.). It is expected that this would cost approximately $3,000 to $5,000 per event.

Status Update
General market research that suggests that young people are unaware or uninterested in government as a career interest and yet local government, especially in Silicon Valley, have a long-term need to attract the next generation of employees to local government and in a smaller City like Milpitas this is even more challenging. HR staff have begun discussions with Office of Economic Development (OED) and are currently coordinating with Recreation and Community Services (RCS) to integrate HR into existing opportunities with the community to educate about working in the public sector. The focus of this, consistent with what is happening in other agencies, is to create or generate interest by K-12 and college students who would not consider a career in government. Additionally, the Police Department frequently attends public safety specific recruitment events to market our Police Department recruitment opportunities.

Council Clarification/Further Direction Requested
If this priority item proceeds, staff would like clarification on whether the City Council is supportive of a primary focus of tabling at existing events within the City or if the City Council would prefer further exploration of the City hosting it’s own specific job fair event.

Other Considerations
None at this time.

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City Council Referral
(requires more than 4 hours of staff time)
Category and Topic No. Topic: Requested by:

CC03 Impact Fee for Car Transports Carmen Montano
Lead Department/Office Supporting Department(s)/Office(s) City Manager’s Office City Attorney, Public Works
Council Priority Areas Estimated Completion Date Estimated Cost TBD
Funding Needed
Transportation & Transit TBD
None at this time
Description of Required Work Effort
The City of Milpitas has a large rail yard operated by Union Pacific Railroad on Hammond Street, just north of the Great Mall. This rail yard is used to transport cars to and from locations where they are produced and being sold. This leads to a number of car hauler trucks (also known as car carriers or car transporters) to use Milpitas Roadways such as Great Mall Parkway.

At the November 19, 2024, City Council meeting, Mayor Carmen Montano requested that staff review options to determine if a fee could be charged to these car transporter trucks due to the impact that they cause to the roadway surface.

In consultation with the City Attorney’s Office, staff reviewed options such as a mitigation impact fee or an assessment district as well as various zoning and other regulatory changes. Unfortunately, these alternatives would not allow the City to charge the car transporter trucks directly for this heavier use of this road due to state and federal laws. Additionally, the City already has an impact fee for the Metro Specific Plan Area, which comprises a portion of the area through which these trucks travel.

At this time, it does not appear that there is a viable mechanism to charge the truck haulers a specific fee. However, items that staff has implemented, and can continue to implement include but are not limited to:
1) Great Mall Parkway:
a. In Summer 2024, the City repaved Great Mall Parkway from I880 to McCandless Drive which is designed for heavy truck traffic. This repaving met the appropriate design criteria for an arterial street with heavy truck traffic and staff thoroughly inspected the work upon completion.
b. Staff is in the process of applying for a grant to repave Great Mall Parkway from McCandless Drive to Montague Expressway. When this project is completed, it will follow the same design and inspection standards as discussed above. 2) Truck Haul Routes:
a. The City has set predetermined truck routes to allow safe passage for heavier loads throughout the City. Staff can review the haul routes being used by the car transporter

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City Council Referral
(requires more than 4 hours of staff time)
trucks to confirm that they are following the City Engineer pre-approved haul routes, which were built to withstand truck traffic.
3) Union Pacific Railroad:
a. Staff can discuss this situation with Union Pacific Railroad to see if there are any short or long term collaborations where Union Pacific Railroad can assist directly or indirectly with funding for roadway repair near their yard.

Status Update
As mentioned above, staff has repaved a portion of Great Mall Parkway to appropriate design standards and will ensure that future repaving projects follow these same standards. Additionally, staff will confirm that the truck haul routes are appropriately being used by the car transporters and follow up with Union Pacific Railroad to explore future partnerships.

Council Clarification/Further Direction Requested
If this priority proceeds, staff would like to confirm that the Mayor and City Council are supportive of the focus being on Great Mall Parkway design, truck haul route review and coordination with Union Pacific Railroad. Alternatively, staff could continue to review potential methods of charging truck haulers directly but there does not appear to be a viable alternative to this at this time.

Other Considerations
none

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City Council Referral
(requires more than 4 hours of staff time)
Category and Topic No. Topic: Requested by:

CC04 Explore Modernizing Business Tax
License
Evelyn Chua
Lead Department/Office Supporting Department(s)/Office(s) City Manager’s Office Office of Economic Development/Finance Council Priority Areas Estimated Completion Date Estimated Cost $264,000
Funding Needed
Governance & Administration November 2026
$264,000 (one time
funding, could be spread
over next 2 fiscal years)
Description of Required Work Effort
Background
The current business license tax revenue is approximately $330,000 annually for approximately 5,900 active business license accounts, which is approximately $60 of business license tax per account per year. The current business license tax structure includes various categories wherein the basic annual rate is predominately $35 per year and then $1 or $5 per employee.

The Milpitas business license tax may be modernized with a gross receipt tax structure and/or square footage tax structure. In late 2023, with the help of a consultant, HdL & Company, the City derived several conservative estimates. Under a business license gross receipts tax structure, the estimated business license tax revenue is between $2 million and $3 million annually or about $360 per account per year. These are rough estimates as gross receipts are not generally available to City staff.

Under a business license square footage tax structure, businesses would be taxed based upon occupied square footage. The property tax data indicates approximately 15.5 million square feet of non-residential property on the tax rolls. From previous experience, to be conservative, 60% is estimated to be taxable square footage. So, the City could have approximately 9.3 million non- residential square footage. At an annual rate of $0.10 per square foot, a business license tax may generate approximately $900,000 annually.

Recommended Next Steps
If the City Council provides direction for a business tax revenue measure, expected next steps would be as follows:
1) Refresh the late 2023 analysis with potential options and alternative scenarios for the business tax increase
2) Present this refreshed analysis to the City Council in Spring or late Summer 2025 and receive city council direction;

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City Council Referral
(requires more than 4 hours of staff time)
3) Pending City Council direction, (1) conduct a statistically valid community poll; (2) engage a ballot measure communications consultant.

The expected costs of proceeding with a ballot measure are as follows. It should be noted that this includes the total costs assuming the City Council votes to place this measure on the November 2026 ballot. If the City Council determines not to place this measure on the ballot then only a portion of these costs would be incurred:
1) Ballot Measure survey: $40,000
2) Communications consultant and associated education materials: $135,000 3) Santa Clara County charge for placing measure on ballot: $89,000 The potential total costs listed above are $264,000 in one time costs.

Status Update
No staff work is being performed on this at this time.

Council Clarification/Further Direction Requested
If direction on this is received, staff would like clarification regarding whether a potential business tax measure would be targeted for the November 2026 ballot or an earlier ballot. If earlier, the costs could dramatically increase unless there is already an election in place.

Other Considerations
None at this time

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City Council Referral
(requires more than 4 hours of staff time)
Category and Topic No. Requested by:

CC05 Evaluation of the intersection of Edsel
Drive and Roswell Drive to turn the
intersection into a multi-way STOP
controlled intersection
Mayor Montano
Lead Department/Office Supporting Department(s)/Office(s) Public Works Transportation and Traffic Engineering
Council Priority Areas Estimated Completion Date Estimated Cost $10,000
Funding Needed
Transportation and Traffic Summer 2025
$10,000
Description of Required Work Effort
At the 10/1/2024 City Council meeting, Mayor Montano requested staff to investigate if the Edsel Drive and Roswell Drive intersection can be converted from a two-way into a four-way STOP controlled intersection. Staff will have to evaluate if the request is warranted according to the guidelines set forth in the U.S. Department of Transportation Federal Highway Administration Manual on Uniform Traffic Devices for Streets and Highways which informs how the City adopts engineering standards for traffic safety. A number of factors are taken into account to determine if a multi-way STOP sign is appropriate for an intersection which include, but are not limited to: traffic volume, accident history, traffic patterns, pedestrian activity, sight distance and site conditions.

A summary of the activities that will need to be performed as part of this task include:

1. City staff will conduct a traffic warrant evaluation for converting the two-way stop-controlled intersection to a four-way stop controlled intersection.

2. Staff will conduct the multi-way stop warrant analysis based on Section 2B.07 Guidance Criteria of the California Manual on Uniform Traffic Control Devices (MUTCD) 2014 standards.

3. Traffic counts for vehicle, bike, and pedestrian volumes will be collected by consultant and evaluated by staff.

4. A speed survey will be performed in order to obtain the 85 th percentile approach speed along the major street.

Once all the data has been collected and the site assessments have been completed, staff will complete the evaluation and provide a recommendation based on the findings.

Status Update
Upon approval staff will add this location to its traffic study priority list and schedule the analysis according to available funding and staff resources.

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City Council Referral
(requires more than 4 hours of staff time)
Council Clarification/Further Direction Requested
none

Other Considerations
None

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City Council Referral
(requires more than 4 hours of staff time)
Category and Topic No. Topic: Requested by:

CC06 Pickleball Feasibility Study at
Dixon Landing Park
Mayor Montano
Lead Department/OfficeSupporting Department(s)/Office(s) Public Works Recreation and Community Services
Council Priority Areas Estimated Completion Date Estimated Cost $50,000
Funding Needed
Community Wellness & Open
Space
TBD, pending funding availability
$50,000
Description of Required Work Effort
At the October 15, 2024, City Council meeting, the Council voted to include this item for future City Council prioritization. The request is for a feasibility study for pickleball courts at Dixon Landing Park.

Dixon Landing Park is an 11.4 -acre park. Focused on sports, the park hosts four ball fields (softball and baseball), three tennis courts, recreational cricket pitch, snack shack and restrooms, basketball court, playground, and picnic areas. A feasibility study on Pickleball courts at this site would evaluate the practicality of dedicated pickleball courts at the park including by not limited to suitable location, parking, impacts to the current amenity uses, potential costs, and necessary amenities to support new or changing amenities, to determine the viability of this project.

Status Update
No work has been conducted on this item.

Council Clarification/Further Direction Requested
If the Mayor and City Council provide direction for this priority item to proceed, staff recommends that the study include a review of other sports needs, such as softball, at the park as part of the study.

Other Considerations
Staff is still working on the Softball Feasibility study at Cardoza Park. Findings from the project will inform continued and future uses at Dixon Landing Park.

Commented [MC1]: @Renee Lorentzen please review
my edits
Commented [RL2R1]: @Matt Cano This looks good. We
could add the scope to the gates contract.

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Attachment 3
List of Completed, Postponed or Withdrawn Items
Group 4 – items that have been completed, deferred, or withdrawn 1 Add Green Bike Lanes Tran, Montano 9/17/2019 Included in CIP 2 Adopt Resolution similar to County's re:
xenophobia, discrimination
Dominguez 4/21/2020 Added to the consent calendar and adopted Resolution on 5/5/2020 3 Agendize a Flag Raising for India Independence
Day
Tran 6/14/2022 Item added to 6/21/2022 Consent Calendar 4 Agendize an update to the Lobbyist Ordinance
for the next meeting
Chua 3/1/2022 Discussed at 3/15 City Council Meeting; At the 3/15/2022 Council Meeting, City Attorney was directed to bring back a proposed ordinance amendment for further discussion; Council approved the ordinance on 6/7/2022
5 Amend Accessory Dwelling Units (ADU)
ordinance to address unpermitted ADUs
Chua 1/5/2021 Safe ADU Legalization Program is launched on 3/24/2022, utilizing ARPA funding.

No Ordinance amendment is necessary.
6 Amend Ordinance to remove affordable
housing in‐lieu fee
Chua 12/15/2020 Amended Affordable Housing Ordinance adopted on 2/1/2022. 7 Below Market Rate (BMR) units ‐ process for
selecting applicants
Chua 10/19/2021 Info Memo sent to Council on 1/14/2022 and 3/17/2022. 8 BMR Homes sub‐lease option during COVID‐
19 Chua 1/19/2021 Info Memo sent on 4/26/2021
9 Bring back a conversation in the budget meeting
to fund “walking beats” in the commercial and
high crime areas
Dominguez 4/5/2022 At the 4/5/2022 City Council meeting, this item was discussed and there was direction from Councilmember Dominguez to work with the City Manager to find funding sources 10 Bring back update report & discuss status of
playing fields for girls' softball in Milpitas
Dominguez 10/20/2020 Discussed on 02/11/2021, amended JUA for Russell approved on 6/15/2021 11 Celebrate Mexican Independence Day
annually on September 16
Montano 6/2/2020 Approved on consent 8/18/2020
12 City to highlight mental health resources on the
website
Dominguez 8/17/2021 Staff will issue an email this week (week of 7/25) 13 Community Theatre, perhaps with MUSD Nuñez, Phan 8/20/2019 Discussed @ CIP Study Session on 4/14/2020; councilmembers asked outdoor amphitheater to be placed into the tail end of 5 year CIP 14 Community Workforce Agreement (PLA) Phan 2/18/2020 Council voted to remove this item from the list on 2/02/2021 per CM Phan's request
15 Consider "Old Town" Main St. revitalization,
funding, economic dev., improve area
Montano 12/15/2020 Council provided direction to move forward with revitalization efforts on May 11, 2021. Staff is working on various items related to revitalization and have provided subsequent updates to the Council in October and to the Main Street Revitalization Subcommittee in September and November.
16 Consider adding state certification NEC for
electrical work done in the City (safety)
Dominguez 6/30/2020 Not needed, staff is certified

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Attachment 3
List of Completed, Postponed or Withdrawn Items
17 Consider change in Commission structure,
on term limits
Tran 12/15/2020 Completed on 1/19/2021
18 Consider change in term limits for Mayor +
Councilmembers
Montano 6/16/2020 8/4/2020: Voted 3 ‐2 to pursue; 2/02/2021 to agendize for a future meeting; 3/16/2021 voted 3‐1‐1 to move forward. Scheduled for 3/15/2022; rescheduled for 4/05/2022; 4/05/2022 could gave direction to move forward with Councilmember term limits and discuss the Mayoral seat at a later date; Discussed at the 5/10/2022 budget meeting and had a consensus not want to move foward with a ballot measure for the Mayor term limit; Councilmember term limits scheduled for June 7; Scheduled for June 21 meeting
19 Consider Community Museum and Park on
Main St.

Phan 8/20/2019 To be considered as part of Specific Plan process 20 Consider expanding the Fee Waiver Policy
eligibility to non‐profit organizations outside of
Milpitas but the events are specific to Milpitas
residents
Chua 3/15/2022 Council approved the policy revision at the June 21 2022 City Council meeting. 21 Consider funding to implement and create a
homelessness encampment response team to be
dispatched to encampment sites to address
concerns, talked about creating a position to
provide mental health assistance, and would like
this to be brought back for discussion at the
budget meeting
Dominguez 3/15/2022 Direction from Council to bring forward as part of FY 22‐23 budget discussion; at the May 10 Budget Study Session Council did not direct to do any further work on this item. 22 Consider naming "Milpitas Hills" Dominguez 10/20/2020 Deferred indefinitely on 2/02/2021; did not receive a majority vote from 2/02/2021 council meeting
23 Consider rescinding direction given on 1355
California Circle project and allow the
project application to move forward without
being tied to a specific plan (Original request
was for item to be placed on November 2
agenda)
Chua 10/19/2021 Staff is working with the developer on options to move the project forward. 24 Consider satellite consular offices (post
Covid)
Montano 6/2/2020 Deferred indefinitely per VM Montano's request on 2/02/2021 council meeting Group 4 – items that have been completed, deferred, or withdrawn

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Attachment 3
List of Completed, Postponed or Withdrawn Items
25 Create an “Incentive Corner,” which will be a
sub‐page with links to different freebies,
grants, and incentives from the City and the
regions, including the Water District and
Silicon Valley Clean Energy
Chua 8/17/2021 "Incentive Corner" webpage is live on the City's website. Banner posted on 3/28/2022.
26 Designate the California Oak Tree as the City’s
official heritage tree
Montano 2/1/2022 Council approved at the 6/7/2022 meeting. 27 Discuss a "safety first" or other event in lieu
of National Night Out (per CAC)
Phan 10/20/2020 Remove from the list per CM Phan's request on 2/02/2021 council meeting 28 Discuss budget reductions in next FY with
input from residents, employees
Nuñez 10/6/2020 On 10/20/2020, to 11/10, 11/17
29 Discuss having 4th of July parade Nuñez 2/18/2020 No longer under discussion 30 Discuss potential litigation ‐ re: govts' action
on Jamboree‐Project Homekey
Tran 10/6/2020 Multiple Closed Sessions ‐ Oct. 2020
31 Discussion in the next fiscal year, to have a
sliding scale permitting program for seniors and
low‐income residence for necessary safety
renovations
Tran 5/4/2021 8/09/2021 Council voted 5‐0 to move this item forward and modify the existing Milpitas Assistance Program to include seniors; MAP continues to be available for low income seniors and sufficient funding was budgeted for FY 2022‐23. 32 Discussion of campaign finance reform
and/or Open Government Ordinance
Phan 6/30/2020 Withdrawn @ 8/4/2020 CC meeting
33 Discussion of Minute Man as City's image,
when City branding comes back
Phan 8/18/2020 Staff and consultant presented the item on 5/4/2021, due to the late hour it was deferred to a future meeting. Council provided input that the Minute Man discussion will not be pursued further.
34 Discussion on possible tax measures Tran, Phan 4/21/2020 Done on 5/15/2020 35 Discussion to reduce the City’s Senior Center
facilities deposit
Montano 5/4/2021 8/09/2021 Council voted 5‐0 to refer this item as part of the development of the FY 2022‐ 23 Master Fee Schedule; Council approved the item on 4/19 as part of the adoption of the Master Fee Schedule
36 Discussion/staff report on Beautify Milpitas,
graffiti
abatement, resources
Montano 6/30/2020 City Council approved the Beautify Milpitas program on June 1, 2021 37 Donate old, obsolete, noncompliance items
from the Fire Department to Sister City
Dagupan Philippines
Chua 8/9/2021 Council approved the resolution for donations of personal protective equipment on March 1, 2022 and staff implemented the program by the end of March.

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38 Economic Development Corporation (EDC) Montano 12/15/2020, 01/05/2021,
01/19/2021,
01/26/2021
Deferred on 4/20/2021
39 Emergency item for next agenda: extend
tenant eviction protections
Dominguez 6/16/2020 Withdrawn, covered by other govt
40 Emergency request to cap rents on small
businesses (tenants) in Milpitas
Dominguez 10/6/2020 On 12/01/20. Not supported
41 Establish "ADU Mondays" Chua 1/5/2021 Launched in March 2021 42 Establish a Day Worker Program Montano 6/16/2020 Mayor & Vice Mayor to brainstorm in future; Council voted to remove this item from the list on 2/02/2021 per VM Montano's request
43 Establish Milpitas coronavirus testing site Phan 4/7/2020 Completed 44 Expedite process for Measure F Oversight
Committee
Chua 12/15/2020 Staff explained planned process, appts. were approved by Council in March 2021 45 Explore a lease for the vacant land adjacent
to the Library for City use
Tran 1/18/2022 February 2023 update: At the January 31, 2023 City Council Budget Study Session staff was directed to drop this item from the priority list. 46 Explore increasing the
Conferences/Meetings/Memberships allowance
for each Councilmember to $10,000
Chua 5/17/2022 On 6/07/22, City Council did not approve increasing the allowance as part of the adoption of the FY 2022‐23 Budget; however, Council provided direction to review funding need as part of the FY 2022‐23 mid‐year budget review.
47 Extend the outdoor dining options through
March of next year
Phan 9/21/2021 Planning Director to provide information on current outdoor dining extension 48 Fee waiver for the Chamber of Commerce
for either the Oktoberfest or Arts and wine
Festival
Montano 3/1/2022 Staff reached out to the Chamber of Commerce. The Chamber may seek a fee waiver next fiscal year.
49 Fee waiver for the Christian Worship
Center's Easter Egg Hunt event
Tran 3/1/2022 The City Council approved a fee waiver for this event on April 5, 2022. 50 Fee waiver for the Filipino American South Bay
Community to hold pop‐up resource fair at a City
Park
Dominguez 3/1/2022 Staff engaged organizers of the event; event was held on June 19; organizers did not request a fee waiver.
51 Fee waiver for the Kiwanis Annual Crab Feed
event
Tran 3/1/2022 Approved at the 3/15/2022 Council Meeting 52 Form "Beautify Milpitas" subcommittee ‐ for
a future Task Force or Commission
Chua 12/15/2020 Council approved the Beautify Milpitas program on June 1, 2021. No subcommittee to be formed.
53 Form a Historical Commission Montano 6/2/2020 Already part of PRCRC. Commission discussed on 01‐05‐ 2021, no change Group 4 – items that have been completed, deferred, or withdrawn

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54 Form a Homelessness Task Force Tran 12/15/2020 Approved by Council on 1/5/21 55 Guide small businesses on ADA (Americans
with Disabilities Act) requirements due to
the quick changes made to facilities during
the pandemic
Chua 8/5/2021 SVEDA/SV Joint Venture hosted the “SV Small Businesses & ADA Compliance” webinar on 11/3/21. Several Milpitas business reps, & staff from Econ. Dev. & Building participated. Staff met with reps from CA Comm. on Disability Access to discuss business education & outreach.
56 Host a Townhall at City Hall in January,
February, and March for the community to
share comments about the issue of the
unhoused
Tran 11/2/2021 Deferred by Mayor Tran because of public health status 57 Illegal dumping Phan 10/5/2021 Info Memo sent to Council on 2/25/2022 58 Incorporate a Press Release Policy (if there is
an existing policy) in the City Council
Handbook
Tran 8/17/2021 The City Council Handbook was adopted at the Jan. 11, 2022 City Council meeting. 59 Increase number of commission members
from seven to nine on the Parks, Recreation
and Cultural Resources Commission
Montano 10/5/2021 Council approved Bylaw changes at the April 19 Council meeting 60 Increase the City's rebate program to match
Valley Water's two dollars rebate increase
and look into expanding the "Lawn Buster"
program to more residents based on income
Chua 6/15/2021 On October 19, 2021, the Council approved a contract amendment with the Santa Clara Valley Water District (District) to match the District's rebate amount and to authorize the City to manage the "Lawn Buster" program with "Our City Forest" on behalf of the District. On December 14, 2021, Council approved a contract with "Our City Forest."
61 Increase the number of local businesses
doing business with the City
Chua 4/6/2021 At 8/9/2021 Council meeting, Council voted that this item may have to come back for additional discussion because there may be some legal considerations. 62 Info. on new SB 50 (housing, transit bill) Phan 1/7/2020 Sent memo to City Council 63 Job fair with 20 local businesses to be held
soon and an additional one in the fall with
the Chamber taking a larger role and the City
providing some support
Chua 6/1/2021
64 Letter from City Council opposing AB 2181
(Berman) regarding VTA's Board Composition
Tran 6/7/2022 Per the email sent to Council on 6/17/2022, consistent with the Council approved Legislative Advocacy Policy, Mayor Tran signed a letter opposing the legislation unless amended.
65 List of city charges/costs that could be
waived for small businesses
Dominguez 6/16/2020 6/30/2020 info memo
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66 Local Boy Scouts Fee Waiver for Eagle Scout
Ceremony
Tran 6/7/2022 Fee waiver was approved on September 20, 2022. 67 Look into allowing outdoor music and would like
the ordinance brought back to Council.

Montano 8/5/2021 Zoning Ordinance Text Amendment adopted 08/16/2022 68 Look into how the City can be a resource for
small businesses to help guide them on what to
do in terms of ADA (Americans with Disabilities
Act) requirements due to the quick changes
made to facilities during the pandemic
Chua 8/5/2021 SVEDA/SV Joint Venture hosted the “SV Small Businesses & ADA Compliance” webinar on 11/3/21. Several Milpitas business reps, & staff from Econ. Dev. & Building participated.

Staff met with reps from CA Comm. on Disability Access to discuss business education & outreach.
69 Look into reducing rates for the seniors and
low‐income families for Sports Center
activities
Montano 2/1/2022 The FY2021‐22 Adopted Fee Schedule includes discounted membership and fitness passes for Seniors; low‐income families can apply for membership and fitness pass discounts through the Milpitas Assistance Program
70 Maintain Dagupan, P.I. as a Sister City Tran, Montano 9/17/2019 Approved the renewed MOU continuing the Sister City relationship on 12/17/2019 71 Mayor shall recommend a Milpitas resident
to serve on VTA Bike Committee
Dominguez 11/17/2020 12/15/20: resident Kristal Caidoy appointed to VTA BPAC 72 Memorialize those that have passed due to
COVID‐19 in Milpitas
Dominguez 3/2/2021 At 8/9/2021, Council provided input that COVID‐19 had not yet passed and that the discussion about a memorial should be had at a future time. 73 Mini‐libraries in the low‐income areas of the
City
Montano 4/20/2021 Discussed on 8/9/2021, staff to follow up with Vice Mayor Montano on specific vision. Staff met with the Vice Mayor. The City will continue to facilitate libraries as needed but will not take a lead role in funding or operating them. 74 No on possible ban on vaping, yes on
restricting smoking in multi‐unit bldgs
Montano 1/7/2020 Ordinance for multi‐unit buildings adopted on 6/15/2021 75 Opportunity to share ideas for US census &
on City "sponsored" events
Dominguez 9/1/2020 12/01: remove census topic, move events to CC retreat 2021; at 1/12 retreat Council direction to cease
76 Ordinance to ban vaping in the City Montano 12/15/2020 Study session with Council held 6/21/2022. Tobacco Retail Permitting program has been drafted, but there are unresolved issues with enforcement by Santa Clara County. 77 Outreach to notify the community of the
trash voucher program
Chua 9/7/2021 Staff provided an Information Memorandum regarding the pilot program on April 6, 2022.
78 Parade for MHS Trojans Football Tran, City Manager 1/21/2020 Completed 1/28/2020 Group 4 – items that have been completed, deferred, or withdrawn

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79 Partner with the Rotary Club of Silicon
Andhra to promote the stem cell donor
outreach with a webinar and campaign to
help increase the number of donors
Chua 8/17/2021 Staff will include the stem cell donor information in regularly scheduled wellness event
80 Performance Evaluation (Contract) of City
Attorney
Tran 1/5/2021 Multiple Council closed session discussions held. Council voted to move to a full time in‐house City Attorney on 6/21, additional direction on next steps to be provided to staff in August.
81 PG&E power outage plan presentation to
Council
Tran 1/19/2021 Presented to Council on 3/16/2021
82 Plan to put utility fines into a fund to help
small businesses in the City
Montano 12/15/2020 Directed staff on 2/02/2021 to approve policy recommendations temporarily suspending penalties for delinquent fire permit fees, and delay or waive business lic. tax collections but no direction to create a separate fund. On 2/16/2021 Council approved waiving business license penalty between Jan 1 ‐ May 31, 2021. Also, the utility late fee and water shut off have been suspended consistent with State Emergency Order (through Sept 31, 2021). Also, Council allocated ARPA funds to assist small businesses.
83 Policy for Proclamations and
Commendations
Nuñez, Phan 8/20/2019 Withdrawn 6/2/2020
84 Policy for Social Media Nuñez, Phan 8/20/2019 Withdrawn 6/2/2020; policy already approved by Council 85 Pollination protection Dominguez 1/5/2021 Deferred on 2/02/2021; did not receive a majority vote on 2/02/2021 council meeting
86 Postponement (not waiver) of penalties
related to City business fees
Tran 1/5/2021 On 2/16/2021 Council approved waiving penalties until May 31. The suspension of penalties is now no longer in effect.
87 Prepare a report on ghost guns; engage in
legislative advocacy regarding ghost guns;
and incentivize ghost gun buybacks at the
May buyback event.

Dominguez
Tran
4/5/2022 An Information Memorandum was distributed on August 12, 2022. 88 Prepare Vision Zero Action Plan Tran 6/7/2022 February 2023 update: At the January 31, 2023 City Council budget hearing, the City Council supported staff's recommendation to drop this item from the priority list due to the expense of the study as well as the fact that many traffic safety initiatives and projects are already underway in the City of Milpitas. 89 Proclaim Saturday, March 19, 2022 as Chez
the Ice Cream Man Appreciation Day
Tran 3/1/2022 Proclaimed at the 3/15/2022 Council Meeting Group 4 – items that have been completed, deferred, or withdrawn

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90 Proclamation and support for face coverings Montano 4/7/2020 4/21/2020. CC directed City Manager to issue regs 91 Propose building height limits in area east of
Milpitas Blvd.

Tran 12/15/2020 City Council adopted Zoning Ordinance amendment to limit bldg heights in commercial areas adjacent to low‐density residential area, including east of Milpitas Blvd. on 10/04/2022.
92 Provide Commissioners appreciation gifts Chua 10/19/2021 Staff placed the order of fleece jackets the week of March 14th. Depending on the stock, the appreciation gifts will be distributed during the first two weeks in April 2022.
93 Read "Code of Conduct" aloud prior to each
City Council meeting
Montano 6/2/2020 Approved 8/18/2020. City Attorney began this practice 9/01/20 94 Reduce the City’s Senior Center facilities
deposit for the Auditorium/Community
Room
Montano 5/4/2021 Council approved the reduction of the facilities deposit as part of the adoption of the FY 2022‐23 Master Fee Schedule Resolution. Will be brought forward on 4/19 as part of Master Fee Schedule discussion.
95 Reduce the park rental fees for the Samuel
Ayer High School reunion
Montano 2/1/2022 Approved at 3/15/2022 Council meeting. Info Memo on City Council Policy on Fee Waivers & Reductions was sent out on 3/8/2022
96 Rename Augustine Park to include
"Sunnyhills"
Tran, Montano 9/17/2019 Approved on 2/4/2020
97 Rename portion of Dixon Landing Rd., as
Barack Obama Boulevard
Nuñez, Phan 8/20/2019 Deferred indefinitely
98 Report from staff on 2nd federal stimulus
package ‐ action plan on funds
Chua 12/15/2020 Info Memo sent to Council on 12/23/2020 99 Report on parking in The Pines Nuñez 1/7/2020 2/18/2020 100 Report on speed cameras like Fremont
(radar displays) ‐ no enforcement
Phan 1/7/2020 1/28/2020, 3/24/2020, 4/14/2020
101 Request for Dumpster Days Tran 1/7/2020 Program initiated in Spring 2021 102 Requested a meeting for the subcommittee
for the Old Town Main Street be scheduled
next month
Montano 1/18/2022 The Subcommittee meeting was hed on April 12 at 4:30pm. 103 Requested an agenda item on November 2
Council meeting allowing the Council to rescind
direction given to 1355 California Circle and
include direction to allow the project application
to move forward without being tied to a specific
plan
Chua 10/19/2021 At the 1/18/2022 council meeting, Council voted 4‐1 to rescind the direction and direct staff and the application to explore option one in the presentation to amend the General Plan and remove Council policy for the preparation of a Specific Plan Group 4 – items that have been completed, deferred, or withdrawn

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104 Requested discussion and for staff to look at
creating a pilot project to accommodate
pickleball at Peter Gill Park and would like a
feasibility study with a goal of making these
courts multi‐purpose
Chua 11/16/2021
1/18/2022
City Council approved the pilot on 3/15/2022
105 Requested staff work with the Vice Mayor and
Mayor to explore and discuss building height
limits near the hillside by January 2022
Tran 9/21/2021 Second reading of draft Zoning Ordinance scheduled for 08/16/2022 106 Requested that staff study the placement of
a City sign for the Milpitas Police
Department and explore the cost of a new
sign
Dominguez 1/18/2022 Lighted signage for the Police Department and Public Works and IT was installed and completed the week of January 24th 2023. Landscaping was completed in the Summer of 2022. This item is completed.
107 Requested that the City have mini‐libraries
in the low‐income areas of the City.

Montano 4/20/2021 8/09/2021 Council voted 3‐1‐1 to move this item forward, staff to follow up with Vice Mayor Montano on specific vision. Staff met with the Vice Mayor. The City will continue to facilitate libraries as needed but will not take a lead role in funding or operating them.
108 Requested the City Attorney’s office explore
encampment ordinances form the City of
Oakland, Los Angeles, or other regional cities
and would like a discussion on the existing
policies to be brought back before the July
recess.

Tran 2/15/2022 4/19/2022 direct the City Attorney to make the recommended changes to the Municipal Code to remove and prohibit property in public; the City Attorney will bring forward an ordinance in September 2022.
109 Requested the City create a youth
scholarship fund for under privileged kids to
play sports
Montano 5/17/2022 As part of the adoption of the FY 2022‐23 Budget, the City Council allocated $20,000 for this program. Staff will bring forward a policy framework for this program for Council approval in September 2022.
110 Requested the City extend the outdoor
dining options through March of next year
Phan 9/21/2021 Emergency Outdoor Dining program extended. Draft zoning ordinane with standards for permanent outdoor dining prepared and now under review. Planning expects bring forward draft ordinance for PC and Council consideration before the end of 2022.
111 Require implicit bias training for City Council,
Commissioners & staff
Dominguez 6/16/2020 This item has been completed. The training was held on January 7, 2022 (for City Council) and various dates for staff. Training information was also sent to all Commissioners.

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112 Resolution in support of elimination of
discrimination v. women
Dominguez 1/7/2020 5/19/2020 Reso. Adopted 8/04/2020 Ord. adopted 113 Resolution on financial status of the City,
steps to be taken
Nuñez 8/18/2020 Resolution adopted 9/01/2020
114 Responsible Construction Ordinance Phan 2/4/2020 Ordinance adopted on 02/02/2021 115 Review City policy on speed bumps Tran 12/15/2020 Presented to Transportation Subcommittee on 02/12/2021; voted on 3/16/2021 to revisit this item; on April 8, 2022 the Transportation Subcommittee provided input on a draft policy, which is scheduled to be reviewed by the Subcommittee at its September 2022 meeting.
116 Revise Community Garden Strategy Dominguez 1/5/2021 Deferred on 2/02/2021; did not receive a majority vote on 2/02/2021 117 Revisit CC Housing Subcommittee, consider
dismantling ; bring items to Council
Dominguez 11/10/2020 12/01/20: Did not vote to eliminate Subcommittee 118 Revisit contract provisions of executive staff
(CM + CA) best working environment
Phan 11/10/2020 Discussed @ Closed Session 11/17/2020
119 Schedule and host a "Milpitas Business
Expo" in late 2021
Chua 12/15/2020 Did not receive a majority vote from 2/02/2021 council meeting 120 Science, Technology, and Innovation
Commission agendize and explore a
comprehensive internet connectivity plan.

Tran 5/3/2022 Item was discussed at June STI Commission meeting 121 Staff provide and explain the Project
Homekey Management Manual, see if the
MOU is being followed including forming an
oversight committee, and explore with
County to have check‐ins of the units.

Dominguez indicated it could be included in
Council Member Chua's recommendation.

Mayor requested to include County in
discussion.

Dominguez 6/7/2022 Item will be agendized for August 16 City Council meeting Group 4 – items that have been completed, deferred, or withdrawn

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122 Staff to look into creating “Welcome to Milpitas”
signs in key areas of in the City
Montano 4/6/2021 8/09/2021 Council voted 5‐0 to move this item forward and Council provided direction that the signs should align with the efforts currently underway with the Metro Plan and Main Street Gateway Specific Plan process and work with private development. Staff was directed to work with Vice Mayor on additional clarification. In November, Vice Mayor Montano noted a preference for a location on South Main Street. This project will be added to unfunded project list of the 2023‐2027 CIP to allow time for staff to research potential grant funding and outreach to local business and service clubs. 123 Staff to look into creating a rose garden with a
children’s memorial site
Montano 4/6/2021 8/09/2021 Council voted 4‐1 to discuss details with Vice Mayor Montano and refer this item as part of the development of the 2023‐2027 CIP; The funding for this project will be included in the 2023‐2027 Capital Improvement Program scheduled for adoption on May 3, 2022. Discussed at the May 3 meeting funding was reallocated to the Softball Field project
124 Staff to provide information to place a measure
on the ballot to change the directly elected
Mayor to a rotational at‐large position
Tran 3/16/2021 To be brought forward in Spring of 2022, once new City Attorney is in place; scheduled for 3/15/2022; rescheduled for 4/05/2022; discussed at the May 10 budget meeting and had a consensus that they did not want to move forward with a Mayoral ballot measure 125 Street/traffic calming update Nuñez 1/7/2020 Completed 3/3/2020 126 Support community distribution of masks Dominguez 4/7/2020 Councilmembers supported at the 4/21/2020 Special Council meeting 127 Support for Laura's Law Phan 2/4/2020 Supported @ 5/19/2020 council meeting 128 Update "My Milpitas" App for COVID‐ 19
information
Phan 1/5/2021 Updated App to provide links
129 Update on planning grant for ADU
marketing.

Chua 1/5/2021 Presented to Council on 4/06/2021
130 Update on trash problems in homeless
camps
Chua 1/19/2021 Info Memo sent 1/24/2021
131 Vaccine distribution plan ‐ add testing
locations and expedite mass vaccine
distribution
Phan 1/19/2021 COVID‐19 mobile testing transition to vaccine distribution info memo was sent on 1/22/2021; SCC and MFD launched mobile vaccination on 4/5/2021, in‐home vaccination program started on 4/15/2021
132 Vote on County 2020‐2025 Plan to end
Homelessness
Dominguez 11/17/2020 12/1/20 adopted Resolution in support 133 Work with the school district to have a contest
to create art murals for the pillars on Main
Street
Montano 9/7/2021 Approved to move forward at the 1/11/2022 Council meeting; funding allocated to Great Mall Pkwy. VTA pillar murals
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134 Consider change in term limits for Mayor +
Councilmembers
Montano 6/16/2020 8/4/2020: Voted 3 ‐2 to pursue; 2/02/2021 to agendize for a future meeting; 3/16/2021 voted 3‐1‐1 to move forward. Scheduled for 3/15/2022; rescheduled for 4/05/2022; 4/05/2022 Council gave direction to move forward with Councilmember term limits and discuss the Mayoral seat at a later date; Discussed at the 5/10/2022 budget meeting and had a consensus not want to move foward with a ballot measure for the Mayor term limit; Councilmember term limits scheduled for June 7; on June 21, 2022, the Council approved Resolution No. 9178 submitting to the qualified voters of the City of Milpitas a measure amending the Mayoral and Councilmanic Term Limits at the November 8, 2022 General Elections. The election results for Measure F showed a majority of the voters (12,786 YES; 3,465 NO) voted in favor of the measure.
135 Explore a lease for the vacant land adjacent to
the Library for City use
Tran 1/18/2022 February 2023 update: At the January 31, 2023 City Council Budget Study Session staff was directed to drop this item from the priority list.
136 Local Boy Scouts Fee Waiver for Eagle Scout
Ceremony
Tran 6/7/2022 Fee waiver was approved on September 20, 2022 137 Partner with the Rotary Club of Silicon Andhra to
promote the stem cell donor outreach with a
webinar and campaign to help increase the
number of donors
Chua 8/17/2021 Staff will include the stem cell donor information in regularly scheduled wellness event.

Staff made contact with the group and were told that Seniors were not good Stem Cell donors but would bring information to share at the Fall Health Fair. The contact did not bring the information.
138 Prepare a report on ghost guns; engage in
legislative advocacy regarding ghost guns; and
incentivize ghost gun buybacks at the May
buyback event.

Dominguez
Tran
4/5/2022 An Information Memorandum was distributed on August 12, 2022. 139 Prepare Vision Zero Action Plan Tran 6/7/2022 February 2023 update: At the January 31, 2023 City Council budget hearing, the City Council supported staff's recommendation to drop this item from the priority list due to the expense of the study as well as the fact that many traffic safety initiatives and projects are already underway in the City of Milpitas.
140 Requested that the City have mini‐libraries in
the low‐income areas of the City.

Guidelines and information regarding little free libraries have been posted on the City's website.
141 Requested the City Attorney’s office explore
encampment ordinances form the City of
Oakland, Los Angeles, or other regional cities
and would like a discussion on the existing
policies to be brought back before the July
recess.

Tran 2/15/2022 4/19/2022 direct the City Attorney to make the recommended changes to the Municipal Code to remove and prohibit property in public. The ordinance was adopted by the City Council on September 20, 2022. The ordinance went into effect on October 20, 2022.

Group 4 – items that have been completed, deferred, or withdrawn

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142 Requested the City create a youth scholarship
fund for under privileged kids to play sports
Montano 5/17/2022 As part of the adoption of the FY 2022‐23 Budget, the City Council allocated $20,000 for this program. Staff will bring forward a policy framework for this program for Council approval in September 2022. This item was approved by the City Council on October 18, 2022.
143 Requested the City extend the outdoor dining
options through March of next year
Phan 9/21/2021 Zoning Ordinance with new standards and regulations for Outdoor Dining adopted by Council on 12/06/2022.
144 Requested that staff study the placement of a
City sign for the Milpitas Police Department and
explore the cost of a new sign
Dominguez 1/18/2022 February 2023 update: Lighted signage for the Police Department and Public Works and IT was installed and completed the week of January 24th 2023. Landscaping was completed in the Summer of 2022. This item is completed
145 Review City policy on speed bumps Tran 12/15/2020 Presented to Transportation Subcommittee on 02/12/2021; voted on 3/16/2021 to revisit this item; on April 8, 2022 the Transportation Subcommittee provided input on a draft policy. on October 12, Subcommittee recommended bringing a policy amendment for full council consideration. On Nov 1, 2022, city council approved revised speed hump policy. 146 Staff provide and explain the Project Homekey
Management Manual, see if the MOU is being
followed including forming an oversight
committee, and explore with County to have
check‐ins of the units. Dominguez indicated it
could be included in Council Member Chua's
recommendation. Mayor requested to include
County in discussion.

Dominguez 6/7/2022 The item was presented to the City Council in August 2022. 147 Look into the impact of and how the City can
compensate for the massive number of layoffs in
the Bay Area. Staff consider how the City can
help residents affected by layoffs, reach out to
those affected and show them city programs.

Vice Mayor Evelyn
Chua
12/6/2022 Prior update: Staff, in partnership with NOVAworks, provided information about past and upcoming layoffs, wage and labor data as well as job and career resources available to Milpitas residents and businesses at the Economic Development and Trade Commission meeting on January 9, 2023. City staff partnered with NOVAworks by promoting the layoff assistance webinars to assist with career transition and unemployment services and resources on January 24, February 7, February 21, May 23, and June 6. Staff will also promote the upcoming June 20 layoff assistance webinar. 148 Requested an appropriation in an amount not to
exceed $250,000 to procure a contract to
address the streetlights that are pending
fieldwork.

Tran 2/1/2022 Prior update: At this time, staff has sufficient Council approved resources to address the remaining streetlight outages; however, will bring relevant actions for Council consideration, if needed.

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149 Gill Park and other park lighting Chua 2/28/2023 June 2023 update: On April 13, 2023, the City Manager's Office distributed an info memo with details on ARPA funding for park improvements as well as a list of parks with night use lighting in Milpitas.
150 Prepare a brief summary of previous Council
action related to Sunnyhills from the first
renewal to present day
Barbadillo 12/20/2022 June 2023 update: JMK Investments received preliminary approval February 9, 2023 and final confirmation of approval on March 7, 2023 from HUD on the renewal contract. 151 Provide information on the grant to the
Chamber of Commerce and Staff to meet with
Chamber to discuss ARPA funding
Barbadillo 2/7/2023 June 2023 update: On February 2, 2023, staff emailed Councilmember Barbadillo a Chamber of Commerce update and the City Council Info Memo issued on October 19, 2022 regarding the proposed ARPA funding of $200,000. Additionally, the City Council reallocated this funding to other programs.
152 City Manager to draft congratulatory letter to
new County sheriff and express support for
certain platforms
Chua 2/7/2023 June 2023 update: Completed and sent on February 22, 2023. 153 Establish a fund for real estate acquisitions Montano 6/7/2022 June 2023 update: The creation of a fund for land acquisitions was approved and added to the City's Fiscal Policies as part of the Fiscal Year 2023‐2024 Budget adoption on June 6, 2023.
154 Crossing Guard Program ?? 1/31/2023 June 2023 update: Transitioning to a contract service effective 7/1/2023, pending approval of the contract at the 6/20/2023 City Council meeting.
155 City Manager to look into underutilized areas of
parks or a portion of parks not being used and
develop for use in the future.

Chua 8/16/2022 June 2023 update: At the February 7, 2023 City Council meeting this request was withdrwan as this review is available in the Parks Master Plan document. 156 Schedule an additional ADU workshop Chua 9/6/2022 June 2023 update: On May 13, 2023 an ADU workshop was held at the Milpitas Community Center by the nonprofit organization FAREPA Silicon Valley. 157 Staff explore eliminating or waiving the fee for
the gym at the Milpitas Senior Center
Chua 10/18/2022 June 2023 update: On April 18, 2023 the separate fee for the gym at the Milpitas Senior Center was removed as part of the City Council's adoption of the Fiscal Year 2023‐2024 Fees & Charges.
158 Look into bringing back a roller rink Montano 8/5/2021 June 2023 update: This will be part of the "retro milpitas" event in August 2023.

159 Look into opening up the Senior Center on
Saturdays for half a day
Chua 8/5/2021 June 2023 update: This was included as a proposal in the Adopted Fiscal Year 2023‐2024 Budget approved by the Mayor and City Council on June 6, 2023. 160 City Attorney or City Manager to draft a written
policy regarding foreign language spoken at the
dais
Chua 9/20/2022 June 2023 update: On February 21, 2023, the City Council approved amenedments to the City Council Procedures and Protocols Handbook to set forth the Council policy on language used at City Council meetings.

Group 4 – items that have been completed, deferred, or withdrawn

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Page 510 of 516 ends

Attachment 3
List of Completed, Postponed or Withdrawn Items
161 Establish State historical designation for the
Sunnyhills community
Tran 6/7/2022 November 2023 update: Request is being included with the Historic Resources Master Plan project approved as part of the 2023‐2027 Capital Improvement Program so this item is being deemed as closed.
162 Staff to provide information on a landmark
policy for the City of Milpitas
Tran 3/16/2021 November 2023 update: Request is being included with the Historic Resources Master Plan project approved as part of the 2023‐2027 Capital Improvement Program so this item is being deemed as closed.
163 Explore the policy for locking mechanisms on
shopping carts for large commercial businesses
Tran 4/19/2022 November 2023 update: Given the challenges and potential expenses of requiring existing owners to install locking mechanisms, staff is recommending closing this item and focusing efforts on (1) the City of Milpitas Cart Retrievel Program and (2) requiring new developments to install locking mechanisms.
164 Requested an appropriation in an amount not to
exceed $250,000 to procure a contract to
address the streetlights that are pending
fieldwork
Tran 2/1/2022 November 2023 update: This item is being recommened to be closed as, at this time, staff has sufficient Council approved resources to address the remaining streetlight outages; however, will bring relevant actions for Council consideration, if needed. 165 Review of commissioner's ability to release
funds (New Item)
Chua 9/5/2023 On September 19, 2023, Agenda Item C17, the Mayor and City Council approved a change to the Workplan for the Arts Commission. With this change, the authority to approve Milpitas Arts and Culture In‐Kind Grants is no longer delegated to the Arts Commission.

The City Council will now be the final approval for this grant program. 166 Request for Crossing Guards at McCandless and
Montague Expressway and review wages for
Crossing Guards
Montano 4/5/2022 November 2023 update: This item is completed. In August 2023, the City of Milpitas transitioned management of the crossing guard program to ACMS. The intersection of McCandless and Montague Expressway was included in the list of sites to be staffed as recommended by Council and the November 2022 Traffic Survey. 167 Info memo on lessons learned from Maui Fire
(New Item)
Chua 8/15/2023 On September 5, 2023, the Fire Department issued an informational memorandum on this topic.
168 Add larger electronic outdoor sign at Milpitas
Library
Montano 2/7/2023 postponed indefinitely at 6/20/2023 city council meeting as it was not prioritized 169 Amendment to the existing ordinance for third‐
party food delivery vendor services to prohibit
regulatory response fees
Phan 2/16/2021 November 2023 update: The City Attorney's Office has provided the City Counci with a confidential memorandum regarding potential legal issue and implementation of food delivery cap. At the June 2023 City Council prioritizatoin hearing, staff requested that further direction be provided to hire a consulant if this item is to continue to be evaluated.

There was no specific direction provided to continue this work at the June 2023 City Council hearing.

Group 4 – items that have been completed, deferred, or withdrawn

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Milpitas City CouncilJanuary 21, 2025

Milpitas City Council
January 21, 2025